Spotify Podcast Description:
22 million views on a B2B white paper? Yep, you read that right.
This week, we're headed to Australia to talk with Caroline Voaden, the content strategist behind white papers that don't just inform—they drive real business results.
Caroline turns complex industry insights into compelling stories that boost traffic, build brands, and fuel sales.
🎯 Key takeaways:
(09:52) Caroline's secret to white papers with massive reach
(12:25) How to craft emotionally engaging B2B narratives
(15:55) Proven strategies for maximizing content distribution
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