In this episode, Adam and Kate dive headfirst into the world of brand building—and spoiler alert: it’s a whole lot more than just picking a cool logo.
Adam tests the waters by asking if happy hours are the unsung heroes of brand building. Kate, in full PR/comms mode, breaks down why founders and execs need to own their brand story from day one (and why consistency is everything).
Other highlights include:
- Why trying to “be authentic” might just be killing your authenticity.
- The dangers of building your audience on platforms you don’t control (looking at you, social media).
- And yes, happy hours...are they the secret sauce to building lasting relationships?
Pour yourself a drink and settle in—it’s time to learn how to build a brand that lasts.
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