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January 28, 2025 31 mins

We’re back! Adam and Kate kick off 2025 with a bang – and a whole lot of exhaustion.

From holiday chaos to budget planning nightmares, they’re feeling the weight of the “do more with less” reality.

But marketers aren’t alone – layoffs, tighter budgets, and shifting priorities are shaking things up across the board.

This episode dives into:

  • The Notion campaign everyone’s talking about – brand genius or LinkedIn cringe?
  • AI’s meteoric rise post-inauguration – are you keeping up or falling behind?
  • The battle for marketing’s seat at the SKO table – why it matters more than ever.
  • Keep it or kick it? Headcount growth, budget delays, and the future of marketing in lean times.

If you’re ready to tackle 2025 with a fresh perspective (and maybe a little caffeine), hit play now.

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