ABM is broken. AI is changing everything. And brand is the only real moat left.
Josh Perk has seen the shifts happening in SaaS firsthand. Before founding Vector, he helped scale Drift’s sales engineering org from Series B to acquisition—watching what makes (and breaks) category creators along the way.
In this episode, Josh breaks down:
- Why traditional ABM is failing sales teams—and what needs to change
- How Vector is flipping the ABM playbook to actually drive revenue
- Why AI is making GTM harder, not easier—and how to stay ahead
- How brand is the only lasting advantage in a world of feature clones
- The pricing play that gives Vector an unfair edge over legacy tools
Key Moments:
00:00 – The problem with traditional ABM and why Apollo got banned from LinkedIn
06:00 – Josh’s journey from Air Force Intel to Drift to founding Vector
10:30 – The biggest mistake Drift made and why being first isn’t enough
15:20 – Why sales teams ignore ABM tools—and what Vector is doing differently
18:45 – How Vector is disrupting SixSense and Demandbase with a new GTM approach
23:00 – Why brand differentiation matters more than ever in SaaS
28:20 – AI is changing buyer behavior—marketers will need to adapt
31:00 – Where to find Josh and how to try Vector for free
This episode will change how you think about GTM.
Try Vector for free: Vector.co
Follow Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.