ABM is broken. AI is changing everything. And brand is the only real moat left.
Josh Perk has seen the shifts happening in SaaS firsthand. Before founding Vector, he helped scale Drift’s sales engineering org from Series B to acquisition—watching what makes (and breaks) category creators along the way.
In this episode, Josh breaks down:
- Why traditional ABM is failing sales teams—and what needs to change
- How Vector is flipping the ABM playbook to actually drive revenue
- Why AI is making GTM harder, not easier—and how to stay ahead
- How brand is the only lasting advantage in a world of feature clones
- The pricing play that gives Vector an unfair edge over legacy tools
Key Moments:
00:00 – The problem with traditional ABM and why Apollo got banned from LinkedIn
06:00 – Josh’s journey from Air Force Intel to Drift to founding Vector
10:30 – The biggest mistake Drift made and why being first isn’t enough
15:20 – Why sales teams ignore ABM tools—and what Vector is doing differently
18:45 – How Vector is disrupting SixSense and Demandbase with a new GTM approach
23:00 – Why brand differentiation matters more than ever in SaaS
28:20 – AI is changing buyer behavior—marketers will need to adapt
31:00 – Where to find Josh and how to try Vector for free
This episode will change how you think about GTM.
Try Vector for free: Vector.co
Follow Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/
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