All Episodes

December 16, 2024 31 mins

After a short hiatus, Adam O. and Kate Campbell return to the pod with energy, insights, and holiday spirit.

It’s been (what feels like) months, but the duo dives right in—talking marketing challenges, PR shakeups, and why small agencies might just shine in 2024.

🔖 Episode Highlights: [01:17] Keep It or Kick It: Holiday Marketing — Are festive brand posts cringe or creative genius? Kate and Adam debate. [06:50] Big Career Moves — Kate shares her return to agency life and why it feels like coming home. [09:37] PR Industry Shakeups — Mergers, layoffs, and what they mean for marketing in 2024. Small agencies, this might be your moment. [15:58] Market Optimism: The ServiceTitan IPO — Vertical SaaS makes a splash. Are the markets finally back? [23:21] Budget Cuts, Big Goals — Real talk: 3x growth with 0x budget. Adam shares scrappy marketing plays you can steal to get through lean times. [26:11] Why Smaller, Intimate Events Win — Skip the overpriced booths; invest in real connections.

💡 Tactical Takeaways:

  • Renegotiate tech contracts for cash flexibility.
  • Scale back ads strategically—test, iterate, reinvest.
  • Be creative with AI: from eBooks to nurture streams, Adam explains how GPT tools are filling his team’s gaps.

🎁 Plus: Kate shares her predictions for 2024 trends—personal outreach and intimate dinners are back, folks.

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.