The truth about B2B video? You’re doing it—but probably in the wrong place.
Tim Bradley (Founder of Pennant, video strategist, and former agency creative lead) joins Kate and Adam to talk about the most overlooked—and highest leverage—spot in your marketing strategy: the middle of the funnel.
In this episode:
Why one video won’t solve all your problems
The “Video Marketing Trifecta” every SaaS team should use
Real talk on production value, gear, and what actually matters
Tim’s favorite mid-funnel project and why it worked
Lightning round: worst video advice, biggest myths, and where to start if you’ve got $0
Grab Tim’s Funnel-Focused Playbook (it’s ungated!) and start showing up where it counts.
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