You have to meet Zach Roberts 💀.
If you have been paying attention to the marketing scene in 2024, chances are you have come across Zach.
He's an emerging voice in Product Marketing, is the co-host of the ascending We're Not Marketers 💀 podcast, and runs a product marketing-focused consultancy aimed at helping mid-stage startups get through (and over) product marketing related challenges.
Oh, and he roller skates in his free time.
Zach was kind enough to drop by our pod this week to talk about his views on product launches, enablement, and how the best product marketers are team players that focus on serving both internal and external customers.
Here's all the highlights, none of the lowlights:
- Zach shocks Kate and Adam with his acceptance of product opening videos in B2B
- Adam makes Zach really question how valuable infographics are in 2024 (hint: they aren't)
- Kate has Zach walk through what a solid product launch looks like
- Adam intros a new segment and promptly gets the episode slapped with the "explicit content" tag
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