SaaS is Having an Identity Crisis: Here’s Why (and How to Fix It)

Every SaaS company is starting to sound the same. AI-generated content. Feature creep. Generic messaging. It’s all blending together.

So how do you actually stand out?

Product marketing expert Alex Virden joins us to break down:

• Why SaaS positioning is broken—and how to fix it• How AI is creating more noise, not differentiation• The hidden dangers of replacing in-house PMMs with contractors• Why pricing pages without pricing are a red flag• How great positioning beats feature bloat every time

Key Moments:• (00:55) Alex’s unexpected side gig and the SaaS sameness problem• (05:57) Why most companies don’t know what they actually stand for• (10:36) The problem with cutting PMMs and relying on freelancers• (14:36) How AI-generated content is making marketing worse• (23:04) The essential PMM tech stack—and the pricing page debate

The companies that win are the ones that know who they are and own their positioning.

>> Connect with Alex on LinkedIn or work with her to level up your organization's messaging and positioning today.