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May 15, 2025 33 mins

Most sales reps follow the playbook.
Ries McQuillan threw it out — and built something better.

In this episode, we dive into how a former Cutco knife seller became one of the most trusted connectors in Boston’s startup scene — by ignoring the flashy tactics and doubling down on human connection.

You’ll learn:

  • Why Ries waits two weeks to send his second cold email (and why it works)

  • How he turns one intro into three without being annoying

  • Why channel partnerships aren’t just for late-stage teams

  • What Boston’s founder ecosystem is feeling right now (hint: cautious optimism)

If you’re tired of the same recycled sales advice, this one’s a fresh take on how trust, patience, and real conversations can still win — even in 2024.

🎧 Listen now🔗 Connect with Ries: https://www.linkedin.com/in/riesmcquillan/

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