Your old content probably sucks (and that’s ok)

This episode sees Nick Zeckets, Co-founder and CEO of Air Traffic Control (ATC), drop by the pod to talk marketing content shop with Kate and Adam.

Here's what happened next:

• Nick expresses his love for no-effort cold outreach on LinkedIn (it's "laziness at scale". His words, not ours.)
• Hold up, what does Air Traffic Control actually do?
• Unlocking the power of giving old content a face lift (instead of just creating new content)
• Nick doubles down on the idea that deep, well thought out content will always beat generic, mass proceed junk (again, his words.)
• Adam does his best to pitch slap Nick with a cold inmail-inspired message to get ATC into Nick's lap.

Looking for more info on Nick and Air Traffic Control?

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