From Podcast to 8-Figure Media Empire, Co-Founder of EYL Shares How They Did It

In this episode, we dive into the story of Dreamer Michael MacDonald, one of the co-founders of the 8-figure media company, Earn Your Leisure.

Michael shares how he, Rashad Bilal, and Troy Millings built the EYL brand from scratch and the strategies they used to scale the company to 8-figures in a couple of years.

While Rashad Bilal and Troy Millings are the faces of the brand, Michael McDonald has been the unsung hero behind the scenes, handling visual content, operations, and technical details. But with a new sense of purpose, driven by fatherhood, Michael has stepped into the limelight as a digital mogul and is sharing his story and expertise with the world. Tune in to hear about the challenges and rewards of building a successful media company and the importance of finding your own unique role within a team.

During this discussion Michael shares:   

• How Earn Your Leisure turned a podcast into a massive media company
• How to look at your data to amplify your brand’s visibility through ads
• His journey as a real estate investor
• How fatherhood changed him

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Topic Points

• The humble beginnings of Earn Your Leisure [1:37]
• Unmatched persistence is the foundation of Earn Your Leisure [3:25]
• Increased brand visibility using data [5:36]
• When you know the content of your audience, customize your ads [8:16]
• Real estate investments are great because values are always going to go up [12:15]
• Options trading needs focus [13:27]
• His son is the reason why he got in front of the camera [13:46]
• Rapidfire questions [16:50]

Connect with Anne-Lyse:

• Website 
• Instagram (Personal)
• Get Your Brand In The Media

A Team Dklutr Production