Ali Alwattari from Kraton Corporation has been working in product innovation for over 33 years, spanning industries from consumer goods to biotechnology and energy. His passion lies in integrating the human dimension and storytelling into scientific work, accelerating innovation and tackling challenges from the lab to the market. He joins The Drip to share his creative process and reflect on the unique products he's developed over his career.
In this episode, you’ll hear about:
- How phenomena like the surface tension of water can drive innovation across industries
- Balancing reasoning and logic with creativity, termed as "realistic imagination"
- Stories detailing the development of unique products like artificial spider silk and waterproof mascara
- How looking to nature and unrelated industries can inspire breakthroughs
- … and practical advice for those starting in product innovation
Jump to:
(00:53) Ali's journey in product innovation across diverse industries.
(03:46) The significance of the human dimension in scientific work.
(07:22) Realistic imagination's role in innovation.
(11:53) Ali's creative process and examples of innovative projects.
(25:47) The future of innovation in the food industry
(29:59) Resources Ali recommends
(36:44) This episode’s song recommendation.
(37:29) This episode’s mantra.
Featured Artist and Song:
Links mentioned in this episode:
‘Disruptive Innovation' by Clayton Christensen
'Rules for Revolutionaries' by Guy Kawasaki
‘Entrepreneurs in High Technology' by Dr. Roberts
Viva La Vida by Coldplay, music was chosen by Ali Alwattari
Connect with the show
00:00 Reusable Skills Drive Success
04:26 Empathy and Emotion in Innovation
08:46 Translating Concepts into Scientific Terms
11:40 Nature-Inspired Water-Repellent Textiles
15:52 Innovative Mascara Formulation Insights
18:57 Dimples Revolutionize Gel Adhesion
20:16 Shaving Gel Chemistry Evolution
23:17 Simplified Product Development Framework
27:00 Need-Driven Innovation in Food Industry
32:31 "Professionalizing Innovation and Mentorship"
35:46 "Product Innovation & Music Groove"
37:49 Strength Over Struggle
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