Looking for inspiration on growing a mission-driven eCommerce brand while staying true to your values? In this #202nd episode of The E-Comm Show, host Andrew Maff sits down with Amy Upchurch, founder and CEO of Pink Stork, a women’s wellness company generating over $25M+ annually and trusted by customers worldwide.
Amy shares how she built Pink Stork from scratch—starting with a deeply personal health challenge—and scaled it into a globally recognized brand with 170+ products, a loyal community of women, and a mission-first approach that puts faith and customer care at the center.
From community building and omnichannel sales to social media virality, operational insights, and innovative marketing tactics, Amy breaks down what it takes to grow authentically in today’s competitive eCommerce landscape. Whether you’re a founder, marketer, or aspiring entrepreneur, this episode delivers real strategies you can apply to build a brand with impact.
What You’ll Learn in This Episode
- Faith-Driven Leadership: How Amy built a nationally recognized women’s wellness brand without compromising her mission or values.
- Community & Customer Engagement: The role of Facebook groups, brand ambassadors, and hyper-personalized customer service in scaling trust.
- Omnichannel Growth: Selling on Amazon, Target, Walmart, international markets, and the DTC site—while balancing data, attribution, and convenience.
- Social Media Strategy: How Pink Stork tailors messaging for TikTok vs. Instagram vs. Facebook for maximum authenticity and reach.
- Operational Insights: Managing 170+ SKUs, in-house fulfillment, and global distribution without losing control of the brand experience.
- Marketing Innovations: From handwritten notes to the Fight Back Award—creative ways to surprise, delight, and empower customers.
- Scaling with Purpose: Lessons on leadership, team building, and keeping the brand mission-aligned while growing into eight figures.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com
CONNECT WITH THE GUEST!
🌐 Website: https://pinkstork.com/
📱 Facebook: https://www.facebook.com/pinkstorkbyamysuzanne
📸 Instagram: https://www.instagram.com/pinkstork/
TikTok: https://www.tiktok.com/@pinkstork
📱 Facebook: https://www.facebook.com/amysuzanneupchurch
📸 Instagram: https://www.instagram.com/amy.suzanne_/
Tiktok: https://www.tiktok.com/@amy.suzanne_
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