A niche market requires niche messaging, but where do you start? The key is market research. On this 164th episode of the E-Comm Show, Andrew Maff interviews Jimmy Zollo, Co-Founder of Joe & Bella. Joe & Bella is an adaptive apparel brand that makes dressing faster, safer, easier, and more dignified for adults living with physical and cognitive changes. By leveraging his market research background Jimmy has been able to take Joe & Bella from an idea to a thriving business.
In this episode, Jimmy shares the importance of understanding your target audience in a niche market- more importantly, differentiating between the buyer and end user. With their target audience in mind, Joe & Bella have been able to create targeted messaging that resonates with this specific demographic. For businesses trying to understand how market research can help you develop products that truly solve problems- this episode is a must.
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com
If you'd like to catch up on past episodes, visit www.theecommshow.com
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com
If you'd like to catch up on past episodes, visit www.theecommshow.com
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