Education, not just innovation, is the key to scaling consumer healthcare products. In this 189th episode, Andrew Maff sits down with Amy Beckley, PhD, Founder and CEO of Proov, a groundbreaking hormone testing platform that empowers women to take charge of their fertility and reproductive health.
Amy’s mission started with her own painful discovery: Most women aren’t given the information they need to make empowered choices about their bodies. From there, Amy built Proov to fill that education gap and give women real power. But launching a consumer healthcare brand in a space with huge misinformation, stigma, and regulatory complexity required more than a good product. It required building a movement.
This episode is packed with insights on how to:
- Educate customers as part of your brand DNA
- Bring new health solutions to market—ethically and effectively
- Build authentic communities around sensitive topics
- Move from Amazon to DTC when trust and connection matter most
- Use crowdfunding to validate ideas and attract early funding
- Market healthcare products with science-first messaging that still resonates emotionally
Watch the full episode below, or visit TheEcommShow.com for more.
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