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January 29, 2025 21 mins

Are you struggling to stand out as a brand in the competitive e-commerce landscape? On the 168th episode of the E-Comm Show, Andrew Maff sits down with Georgia Vanderville, Founder and COO of Shortie's Candle Company, to discuss how they have built a successful business by focusing on branding and customer experience.

Georgia shares her experiences and insights on how Shortie's Candle Company has differentiated itself from other brands in the market. From utilizing customer testimonials to creating a consistent brand experience, Shortie's Candle Company has been able to build trust and loyalty among its customers. If you're a brand looking to improve your online presence and customer experience, this episode is a must-listen.


Watch the full episode below, or visit TheEcommShow.com for more.

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