Are you trying to market to everyone and ending up reaching no one? It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authenticity.
In our conversation with Colin, he uncovered why truly understanding your customers—and niching down—is the secret to successful marketing. He also reveals a $10 million mistake and shares actionable steps you can take today to ensure you don’t make the same error (trust us, this is one lesson you won’t want to miss). If you're continuously expanding your product lines, but not seeing the reflection in your revenue, this episode is for you.
Key Topics Covered:
- Managing multiple SKUs: How CPG companies can manage multiple SKUs without the overwhelm
- Navigating Amazon effectively: Scaling your business and building traffic outside without getting on Amazon's bad side
- The importance of focus: From product lines to customers, how to narrow your focus and scale effectively
- A $10 million mistake: Avoiding the same future for your business by following these key rules.
Excited to level up your knowledge? This episode wouldn’t be possible without our sponsor Ship4wd.
Ship4wd simplifies the shipping process with a digital freight platform designed for small and mid-sized businesses. Compare, book, and track shipments in minutes, with options like customs clearance, cargo insurance, and 24/7 human support.
Try it for free at Ship4wd.com
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com
If you'd like to catch up on past episodes, visit www.theecommshow.com
The E-Comm Show is a production of BlueTuskr.
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📸 Instagram: https://www.instagram.com/colinstuckert/
🌐 Website: www.wildfoods.co & www.rizebrands.co
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