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June 6, 2025 53 mins

💡John (⁠https://www.linkedin.com/in/johnandrews4) is the Co-founder & CEO of Cimulate - ⁠https://www.cimulate.ai

💡Cimulate is a next generation product discovery engine for eCommerce

💡At the core of the Cimulate platform is Cimulate CustomerGPT, a gen AI customer behavior model that anticipates how customers will react when presented with a set of content or products

💡Cimulate CustomerGPT uses reinforcement learning to deliver personalized experiences that drive customer action

💡Cimulate's objective-driven model continuously optimizes for desired customer and business outcomes

💡In this episode Jason & John discuss how modern eCommerce customers want to buy - smarter, faster, better - conversationally, and what this means for brands trying to deliver it


Enjoy!

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