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October 15, 2025 • 46 mins

šŸ“¦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos

šŸ“¦Long time industry friend and B2B commerce expert Aaron Sheehan hosts

šŸ“¦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs

šŸ“¦In this conversation, Jason & Aaron cover the following key topics:

5:00 Why B2B companies still run on spreadsheets and ancient ERPs

9:00 Shadow IT in B2B operations

11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

15:23 Customers force the issue: ā€œWe’ll switch suppliers if you don’t make it easierā€

17:05 How Jason breaks the customer base into three digital adoption buckets

19:16 Manual ordering habits (screenshots, PDFs)

23:20 When eCommerce is dismissed as ā€˜just for small customers’ and why that’s wrong

32:00 How eCommerce automation solves pain points beyond the transactional workflow


Enjoy!

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