[00:01 - 06:19] ClickBank's E-Commerce Expert Shares Strategies to Scale Your Brand
- Laura Lee on unlocking new sales channels with affiliates
- Affiliate marketing is an umbrella term with many different strategies
- Promote your business in exchange for a reward through affiliate marketing
- How performance affiliates drive traffic to a designated landing page
[06:20 - 17:17] Unlock New Sales Channels with Affiliates
- Affiliate marketing is low risk and low cost
- Common mistakes include not committing to the strategy and giving up too soon
- Consider product solution, healthy margins, customer lifetime value and what you can pay an affiliate when entering the space
- Stay focused on the passion behind creating your product and leverage things like affiliate marketing to scale your brand
Quote(s):
“Don't get lost in the chaos of all the things that you have going on. Stay focused on the passion and the interest behind creating your product and leverage things like affiliate marketing to help you to be able to scale your brand.” - Lauren Lee
Connect with Lauren through LinkedIn at https://www.linkedin.com/in/lauren-lee-a373765/
Interested in scaling your business through affiliate marketing?
Sign up at https://www.clickbank.com/.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
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If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
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