[00:01 - 04:56] Opening Segment
- Insights from Drew Blumenthal, a marketing expert with experience working with numerous agencies and Fortune 500 businesses
- The exponential growth of digital marketing and its increased competitiveness during the pandemic
- The importance of analyzing what the competition is doing and figuring out what people are searching for
[04:57 - 09:25] Leveraging AI while Maintaining Brand Authenticity
- The power of ChatGPT and other AI tools in scaling an e-commerce business
- Proper usage and staying within brand voice while leveraging AI
- Gradually increasing budget to allow the algorithm to learn and maintain return on ad spend (ROS)
[09:26 - 14:04] Closing Segment
- See the links below to connect with Drew Blumenthal
Quotes:
“Take a competitor analysis of who is better than you, who is bigger than you, what are they doing that I'm not?” - Drew Blumenthal
“So my recommendation is to scale slowly, but streak like consistently.” - Drew Blumenthal
Connect with Drew by visiting digitaldrewsem.com.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com
Thanks for tuning in, we’ll see you next time!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!