All Episodes

April 5, 2024 28 mins

**Captivating Conversations with James Bond**

- Introduction of James Bond, behavioral management specialist with 30 years of experience
- Discussion on the powerful concept of 'Brain Glue' and its application in business
- How famous figures like Kurt Cobain and Warren Buffett utilized brain glue in their careers

**Crafting Unforgettable Brands with Brain Science**

- Sensory elevation: using evocative language to resonate with audiences
- Name changes leading to explosive growth in sales and brand recognition
- Squatty Potty: a case study in the power of product naming

**The Metaphorical Might in Marketing**

- The use of metaphors by Warren Buffett to strengthen messages
- Implementing strategies for behavioral change in sales teams

**From Good to Great: Renaming for Relevance**

- How companies saw massive profits by altering product descriptions
- Importance of choosing the right words and names for business branding

**Practical Application of 'Brain Glue'**

- Extending the 'Brain Glue' concept beyond product naming to presentations and partnerships
- Success stories highlighting the impact of 'Brain Glue' in various spheres

**Final Thoughts and Takeaways**

- Accessing James Bond's book for in-depth 'Brain Glue' strategies
- The ease and necessity of adapting to right-brain selling for logical thinkers
- Summary of James Bond's insights into business elevation through brain science

Tweetable Quotes:

"Only fools don't follow rules." - James Bond
"If the right words can make you listen to a song, they can surely skyrocket a brand." - James Bond

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

New Heights with Jason & Travis Kelce

New Heights with Jason & Travis Kelce

Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.