All Episodes

May 29, 2023 19 mins

[00:01 - 04:18] Opening Segment

  • Hemant Varshney is a top producer, senior executive with 14+ years of expertise in various fields
  • He hires mid-tier/mid-career folks to work directly with team members and deliver the best service possible


 

[04:19 - 08:55] Balancing the Math Equation

  • The balancing act between onboarding too quickly and providing the best service
  • To internally use a math equation to determine when to hire the next person
  • The best path to grow an e-commerce business is content distribution and setting up accounts


 

[08:56 - 13:23] Data-Driven Strategies to Improve Conversion Rates for E-Commerce Companies

  • Why we should collect data across different content styles
  • Why we should also compare ROI of different types of content
  • Improve conversion rates by comparing to benchmarks and understanding user behavior


 

[13:24 - 17:50] Test and Learn to Improve Your Business

  • Use social media to build following and share information about products
  • Run paid ads on social media to drive conversions
  • Test and learn sooner rather than later to improve business performance


 

[17:51 - 19:07] Closing Segment

  • See the links below to connect with Hemant Varshney


 


 

Quotes:


 

“If you're onboarding too quickly, your team might not be up to speed, and so you won't provide the best service.” - Hemant Varshney


 


 

“It's all about calculating ROI and comparing one against each other in each part of the funnel.” - Hemant Varshney


 


 


 

Connect with Hemant by visiting digicom.io


 


 


 

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.


 

Don’t forget to like, subscribe, and leave us a review!


 

If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com


 

Thanks for tuning in, we’ll see you next time!

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