144: Grayson Bierling | Embracing Tradition: The Path to Strategic Growth

In today's episode of The Edge of Excellence, Matt is joined by Grayson Bierling, a former member of the College Works program.

During the conversation, Grayson shares his journey of returning to a familiar industry with a fresh perspective, embracing the challenges of learning the trade from the ground up. Rather than taking shortcuts, he immerses himself in the intricacies of operations, regulations, and problem-solving, recognizing that true leadership comes from firsthand experience.

You'll hear how he’s developed a sharp eye for identifying inefficiencies, drawing from past roles where quick thinking and strategic execution made all the difference. Grayson explores the importance of analyzing a business’s long-term viability, asking the hard questions about sustainability and evolution.

This conversation will leave you with a thought-provoking perspective on what it truly means to build something lasting—whether in business, leadership, or personal development.

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What You Will Learn In This Show:

• The importance of high intention and the choices Grayson has made to set himself up for success. 
• His initial struggles with sales in the College Works program and how he persevered and improved with help.
• Grayson's return to the family business after completing the College Works program, as well as the value of innovation in finding ways to grow the business.
• The importance of knowing the business inside and out to make informed decisions and drive growth.
• And so much more...