August 23, 2023 • 14 mins
Ever thought about the possible efficiency that automation in video production could bring? Ever pondered about whether the creative process could be in the hands of machines in the future? Brace yourself for a riveting conversation that explores these perplexing questions and more. This episode delves into the fascinating world of automated video production, highlighting its potential to slash editing time by up to 40% and revolutionize the industry with top-notch, cutting-edge tools.
However, it's not all rosy. Automation has the potential to put a sizable number of creative jobs at risk, and the lack of a human touch could dampen the innovation and creativity that makes our projects resonate with people. Our heated discussion also touches on the fact that while machines can execute tasks, they can't think creatively or infuse a project with the heart and individual perspective like a human can. So make sure to tune in, and remember to connect with us as we journey through this exciting, ever-evolving technological landscape. Let's continue to elevate our lives and brands together!
This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Elevate Media Podcast with your
host, Chris Anderson.
In this show, Chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, ChrisAnderson.
Speaker 2 (00:24):
All right, welcome back to another exciting episode
of the Elevate Media Podcast.
I am Chris Anderson, your host,and today we're going to get
into a subject that you know isgetting quite close to home for
a lot of us in the creativeindustry, and that is automation
, and, more specifically,automation and video production.
Before you jump to anyconclusions, let's dive in and
(00:48):
unpack this.
Automation is a subject withmany layers, and today we're
going to peel some of those backto uncover the truths, the
myths and the potentials ofautomation.
First off, let's talk numbers.
Did you know that automationcut editing time by up to 40%?
40%.
Just think about what thatmeans.
(01:08):
Those long, laborious hoursspent on meticulous editing that
you've been doing yourselfalmost sliced in half.
That's pretty incredible,especially if you're still doing
it all on your own and don'thave the means to outsource to
someone like our agency, whichis what we do at Elevate Media
Group.
That's what we mean for us ascreators, innovators and artists
, or business owners.
(01:28):
On the one hand, it representsa leap towards efficiency,
freeing up more time to focus onthose bigger picture issues, a
deeper connection in the essenceof creativity itself, but on
the other hand, it prompts acertain question when does
automation end and where doeshuman creativity begin?
Are we edging towards a futurewhere machines take over the
(01:50):
artistic process, or is thismerely a step towards enhancing
our creative freedoms?
We've all seen the AI generatedimages, videos and audios.
So where does this all go?
Marshall McLuhan, the renownedmedia theorist, once said the
future of work consists oflearning a living.
Let that sink in for a second.
(02:10):
I'm going to repeat that thefuture of work consists of
learning a living.
Learning a living.
What does that mean?
What does that mean for us?
Is automation not aboutreplacing human effort, but
rather about evolving, adaptingand growing with the times?
These questions are not justhypotheticals.
(02:31):
They're the real considerationswe must grapple with as we
navigate a rapidly changingtechnological landscape.
Automation and video productionis not a distant possibility.
It's a present reality.
It's here You've probably seenthings like Descript and things
of those natures where you canedit video through the text
editing systems or on PremierePro.
(02:51):
It's shaping the way we work,create and communicate.
But don't just take my word forit.
Throughout this episode, we'regoing to dive into various
aspects of automation, from theincredible benefits that it
holds to boost efficiency to thepotential dark sides that could
impact our creative jobs.
So we're going to explore thetools that are revolutionizing
(03:13):
video production, theirreplaceable human element and
the balance that must be struckto ensure that automation serves
us rather than the other wayaround.
All right, so we're going toget into the complex world of
video production automation.
So if you're not able tooutsource an agency where you
can trust that they're going toget things done for you, this is
(03:33):
where the machines meetartistry, efficiency meets
expression and the future meetsthe present.
Let's get into something trulyexciting the benefits.
So this is the good stuff and,trust me, there's a lot to be
thrilled about here, especiallyif you can't outsource to an
agency.
First, we got to talk aboutaccessibility.
(03:54):
We live in a world that's moreconnected than ever.
People from all walks of lifeare tuning in, watching videos
and engaging with content.
So making videos accessible toeveryone is not just a good idea
, it's a necessity, especiallyfor your brand or your agency.
So Interautomated TranscriptionServices.
Gone are the days ofpainstakingly transcribing every
single word.
(04:14):
Today you can have an advancedtool provide that transcription
for you almost instantaneously,allowing creators to reach a
broader audience, includingthose with hearing impairments.
It's a win-win situation,increasing accessibility while
simultaneously easing thecreator's workload.
You can use things likeDescript and a lot of these.
(04:34):
Editing platforms like PremierePro will automatically
transcribe your audios or videosfor you.
Buzzsprout, a podcast host sitenow, will transcribe your
episodes for you and create yourshow notes for you.
You have to pay a little extrafor it, but it will do that and
you can just check and editthose things as you go.
It's getting crazy out there.
But on another side of editing,consider Color Correction, a
(04:57):
subtle yet vital aspect of videoproduction.
For those who might not befamiliar with it, color
Correction is all aboutadjusting colors to achieve a
more natural or stylized look,just depending on your creative
vision.
It's an art form in itself, butcan be incredibly time
consuming.
Imagine a world whereautomation takes over this
process, or at least asignificant part of it.
We're talking about savinghours of manual labor, refining
(05:20):
the process and enablingcreators to focus on the bigger
picture, the storytelling andthe emotions behind the content.
Sounds like a dream, right?
Well, it's not a dream, it's areality.
Premiere Pro has this abilityto automatically color correct,
and automation is reshaping howwe approach a lot of these tasks
.
It allows us more freedom,creativity and efficiency.
But and here's the but it'sessential to recognize the
(05:43):
limitations of automation.
As we embrace these powerfultools, we must also maintain
sight of the human touch, theintuitive understanding, the
unique spark that sets us apartfrom AI.
Walter Lippmann once said youcannot endow even the best
machine with initiative.
Any spot on.
Machines can do incrediblethings, but they can't think
(06:05):
creatively, they can't feel thepulse of an audience or invent
or innovate in the way humanscan.
So, yeah, we celebrate thewonders of automation.
We also need to honor theirreplaceable value of human
ingenuity.
There's a difference when youuse automation to edit your show
or create content for you,versus a human.
Humans are going to get itbetter to the detail.
(06:26):
They're going to be able topick the emotional part out of
the episode for yourself.
Ai, you know, is going to behit or miss.
So we've got to think aboutthese things as we move forward.
Let's remember machines aretools, fantastic tools, but
tools nonetheless.
They're here to serve us,enhance our work and amplify our
voice, but never to replace theheart and soul of creativity.
(06:48):
The benefits of automation andvideo production are vast, from
increasing accessibility tosaving time and enhancing
quality, but these benefits arenot an end but a mean-send end,
and that end is a more vibrant,inclusive, profound connection
with our audience, rooted inauthenticity, innovation and
empathy.
We're going to explore moreinto this fascinating landscape,
(07:09):
getting more into the potentialdark sides of automation, the
risk and the considerations thatwe must take and guide
ourselves along our journeysinto this new world of AI.
All right, as much as I lovegeeking out about the latest
tech and the efficiencies itbrings to our field, it's
crucial to remember that not allglitters are gold.
Within automation becoming moreand more prevalent in the video
(07:32):
production world, it's hightime we talked about the dark
side of it.
We're not going to beat aroundthe bush.
Automation is transforming ourindustry and in many ways it's
incredible.
But a shadow still looms,particularly when discussing job
security and creativity.
Imagine for a moment.
You spent years honing yourcraft, learning the ins and outs
(07:52):
of video editing, masteringevery nuance.
Now a machine can do a largeportion of your work in a
fraction of the time.
That's both exciting andterrifying.
Up to 20% of creative jobscould be at risk due to
automation, and that's not anumber to scoff at.
It's a reality that must befaced with thoughtfulness,
compassion and strategicthinking.
(08:14):
And then there's the creativityaspect.
You know, the very thing thatmakes our work unique, vibrant
and meaningful.
You know, if we are too relianton automation, that may stifle
the innovation and creativitythat we hold dear.
Machines can perform tasks, butthey can't think creatively,
they can't infuse a project withheart or unique perspective
like a human.
Can you know?
(08:34):
I'm reminded of this quote byHarris Sippy Automation is cost
cutting by tightening thecorners and not cutting them,
and that's an importantdistinction.
Efficiency is essential, butnot at the expense of cutting
away what makes our workresonate with people.
I'm not here to demonizeautomation or paint a dystopian
picture of our future, far fromit.
(08:55):
The aim is to find a balance ora harmony, more or less
recognizing the tools for whatthey are and use them to enhance
our work without diminishingour humanity.
Our jobs are not merely aboutexecuting tasks.
They're about connection,storytelling and engagement
Things.
Ai just can't get done like ahuman.
It's about the nuance that amachine might overlook, the
(09:16):
subtle touch that turns a goodvideo into a great one.
So, as we embrace the tools andtechnologies that can make our
lives easier, let's commit tonurturing the human skills that
set us apart.
Let's be mindful of thepotential risks and be proactive
in creating a future wheremachines enhance our work rather
than replace it.
So we've taken a look at thebenefits of automation in video
(09:37):
production, and we've alsolooked at the dark sides.
Now we're going to explore whatI believe to be the heart of
the matter finding thatharmonious balance between
automation and human creativity.
So this digital age we're in israpidly changing.
Automation isn't just comingand then going.
It's here to stay.
We're going to see it grow andbe implemented more and more,
(09:59):
but that doesn't mean it has tobe in either or situation.
We need to learn to embrace it,enhance what we do with it,
rather than just push it to theside.
Let's start with a fact thatjust can't be ignored Automation
combined with human oversightleads to the best results.
There's no denying machines canhandle certain tasks with speed
(10:21):
and precision that are beyondhuman capability.
But without the human's hand toguide it, the artistry and the
intuition of a skilledprofessional, you might end up
with a product that lacks soul.
This synergy between man andmachine isn't just about
efficiency but artistry.
It's about taking the mundane,repetitive tasks off our plates.
(10:42):
So we have more time to do whatwe do best create.
And that's what leads me tothis next point.
Automation can free up time formore creative tasks.
Imagine the hour spent on atedious thing like color
correction or transcription.
Now picture what you could dowith the time if a machine took
care of those tasks, if youcould experiment with a new
(11:02):
technique, spend more time witha client to understand their
vision, or simply breathe andlet the inspiration come to you.
And this is important toremember If you're still doing
your editing for yourself.
These tools can lessen the timeyou have to spend on these and
still put out a good product.
But it won't be the fact ofbeing able to outsource to an
agency with humans that havethat soul, that have that
(11:26):
intuition, that innovation, thatcreativity.
Nothing can beat that.
But if you're still looking toget things done on your own,
these tips and tools are thereto help expedite your processes,
so you can stay in your zone ofgenius.
Bf Skinner once said the realproblem is not whether machines
think, but whether men do.
(11:47):
And a quote is so true.
Our responsibility, ourprivilege as creative
professionals is to think, toinnovate and to dream.
But how do we get there?
So how are we going to strikethat perfect bounce?
How are we going to find thatharmony?
We got to recognize againautomation is a tool, not a
threat.
It's a means to an end, andthat end is better, more
(12:07):
engaging and more innovativecontent.
Automation is changing the game,so let's stay ahead by
continually honing our skills,expanding our knowledge and
staying open to newpossibilities.
We've got to keep sight of whatmakes us human.
Machines can mimic, but theycan't feel.
They can replicate, but theycan't create.
They can't create our empathy,our passion or unique
(12:30):
perspective that make our workstand out.
To sum things up, automationand video production is not
about choosing machines overhumans or efficiency over
creativity.
It's about integrating the bestof both worlds to create
something extraordinary.
We've got to be fearless andcurious and forge a path that
honors creativity and leveragesthe incredible tools at our
(12:52):
disposal.
So thanks for tuning into thisepisode.
As we're wrapping up thisepisode, we've dived into
automation and video production,dug a little deeper into the
benefits, the potential pitfalls, and we explored the delicate
dance of combining the old withthe new.
We're going to wrap things up,but I want to leave you with
this thought the future of videoproduction isn't a battlefield
(13:14):
where human creativity andautomation are pitted against
each other.
Now it's a stage whereautomation and human creativity
can perform harmoniously,enhancing the other strengths.
Think of automation as aversatile tool in our toolbox, a
partner that allows us tochannel our creativity into new
avenues.
It's not about taking our jobsor stifling our creative spark.
(13:37):
It's about giving us thefreedom to innovate, push the
boundaries and create contentthat resonates with our audience
on a deeper level.
Our creativity, empathy andability to tell stories and
connect with others are thingsthat no machine can replicate.
Automation can facilitate, butour human touch truly brings
content to life.
So we're not going to fear thefuture.
(13:57):
We're going to embrace it.
We're going to continue toelevate our craft, balance the
efficiencies of automation withthe essence of creativity.
Again, thanks for tuning intothis episode.
Please reach out to me onInstagram at christ Anderson If
you have any questions orthoughts.
I still personally answer those.
And until next time, continueto go out there, elevate your
life, elevate your brand, andwe'll talk to you next time.
Speaker 1 (14:25):
Thank you for listening to the Elevate Media
Podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
Welcome to the Elevate Media Podcast with your
host, Chris Anderson.
In this show, Chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, ChrisAnderson.
Speaker 2 (00:24):
All right, welcome back to another exciting episode
of the Elevate Media Podcast.
I am Chris Anderson, your host,and today we're going to get
into a subject that you know isgetting quite close to home for
a lot of us in the creativeindustry, and that is automation
, and, more specifically,automation and video production.
Before you jump to anyconclusions, let's dive in and
(00:48):
unpack this.
Automation is a subject withmany layers, and today we're
going to peel some of those backto uncover the truths, the
myths and the potentials ofautomation.
First off, let's talk numbers.
Did you know that automationcut editing time by up to 40%?
40%.
Just think about what thatmeans.
(01:08):
Those long, laborious hoursspent on meticulous editing that
you've been doing yourselfalmost sliced in half.
That's pretty incredible,especially if you're still doing
it all on your own and don'thave the means to outsource to
someone like our agency, whichis what we do at Elevate Media
Group.
That's what we mean for us ascreators, innovators and artists
, or business owners.
(01:28):
On the one hand, it representsa leap towards efficiency,
freeing up more time to focus onthose bigger picture issues, a
deeper connection in the essenceof creativity itself, but on
the other hand, it prompts acertain question when does
automation end and where doeshuman creativity begin?
Are we edging towards a futurewhere machines take over the
(01:50):
artistic process, or is thismerely a step towards enhancing
our creative freedoms?
We've all seen the AI generatedimages, videos and audios.
So where does this all go?
Marshall McLuhan, the renownedmedia theorist, once said the
future of work consists oflearning a living.
Let that sink in for a second.
(02:10):
I'm going to repeat that thefuture of work consists of
learning a living.
Learning a living.
What does that mean?
What does that mean for us?
Is automation not aboutreplacing human effort, but
rather about evolving, adaptingand growing with the times?
These questions are not justhypotheticals.
(02:31):
They're the real considerationswe must grapple with as we
navigate a rapidly changingtechnological landscape.
Automation and video productionis not a distant possibility.
It's a present reality.
It's here You've probably seenthings like Descript and things
of those natures where you canedit video through the text
editing systems or on PremierePro.
(02:51):
It's shaping the way we work,create and communicate.
But don't just take my word forit.
Throughout this episode, we'regoing to dive into various
aspects of automation, from theincredible benefits that it
holds to boost efficiency to thepotential dark sides that could
impact our creative jobs.
So we're going to explore thetools that are revolutionizing
(03:13):
video production, theirreplaceable human element and
the balance that must be struckto ensure that automation serves
us rather than the other wayaround.
All right, so we're going toget into the complex world of
video production automation.
So if you're not able tooutsource an agency where you
can trust that they're going toget things done for you, this is
(03:33):
where the machines meetartistry, efficiency meets
expression and the future meetsthe present.
Let's get into something trulyexciting the benefits.
So this is the good stuff and,trust me, there's a lot to be
thrilled about here, especiallyif you can't outsource to an
agency.
First, we got to talk aboutaccessibility.
(03:54):
We live in a world that's moreconnected than ever.
People from all walks of lifeare tuning in, watching videos
and engaging with content.
So making videos accessible toeveryone is not just a good idea
, it's a necessity, especiallyfor your brand or your agency.
So Interautomated TranscriptionServices.
Gone are the days ofpainstakingly transcribing every
single word.
(04:14):
Today you can have an advancedtool provide that transcription
for you almost instantaneously,allowing creators to reach a
broader audience, includingthose with hearing impairments.
It's a win-win situation,increasing accessibility while
simultaneously easing thecreator's workload.
You can use things likeDescript and a lot of these.
(04:34):
Editing platforms like PremierePro will automatically
transcribe your audios or videosfor you.
Buzzsprout, a podcast host sitenow, will transcribe your
episodes for you and create yourshow notes for you.
You have to pay a little extrafor it, but it will do that and
you can just check and editthose things as you go.
It's getting crazy out there.
But on another side of editing,consider Color Correction, a
(04:57):
subtle yet vital aspect of videoproduction.
For those who might not befamiliar with it, color
Correction is all aboutadjusting colors to achieve a
more natural or stylized look,just depending on your creative
vision.
It's an art form in itself, butcan be incredibly time
consuming.
Imagine a world whereautomation takes over this
process, or at least asignificant part of it.
We're talking about savinghours of manual labor, refining
(05:20):
the process and enablingcreators to focus on the bigger
picture, the storytelling andthe emotions behind the content.
Sounds like a dream, right?
Well, it's not a dream, it's areality.
Premiere Pro has this abilityto automatically color correct,
and automation is reshaping howwe approach a lot of these tasks
.
It allows us more freedom,creativity and efficiency.
But and here's the but it'sessential to recognize the
(05:43):
limitations of automation.
As we embrace these powerfultools, we must also maintain
sight of the human touch, theintuitive understanding, the
unique spark that sets us apartfrom AI.
Walter Lippmann once said youcannot endow even the best
machine with initiative.
Any spot on.
Machines can do incrediblethings, but they can't think
(06:05):
creatively, they can't feel thepulse of an audience or invent
or innovate in the way humanscan.
So, yeah, we celebrate thewonders of automation.
We also need to honor theirreplaceable value of human
ingenuity.
There's a difference when youuse automation to edit your show
or create content for you,versus a human.
Humans are going to get itbetter to the detail.
(06:26):
They're going to be able topick the emotional part out of
the episode for yourself.
Ai, you know, is going to behit or miss.
So we've got to think aboutthese things as we move forward.
Let's remember machines aretools, fantastic tools, but
tools nonetheless.
They're here to serve us,enhance our work and amplify our
voice, but never to replace theheart and soul of creativity.
(06:48):
The benefits of automation andvideo production are vast, from
increasing accessibility tosaving time and enhancing
quality, but these benefits arenot an end but a mean-send end,
and that end is a more vibrant,inclusive, profound connection
with our audience, rooted inauthenticity, innovation and
empathy.
We're going to explore moreinto this fascinating landscape,
(07:09):
getting more into the potentialdark sides of automation, the
risk and the considerations thatwe must take and guide
ourselves along our journeysinto this new world of AI.
All right, as much as I lovegeeking out about the latest
tech and the efficiencies itbrings to our field, it's
crucial to remember that not allglitters are gold.
Within automation becoming moreand more prevalent in the video
(07:32):
production world, it's hightime we talked about the dark
side of it.
We're not going to beat aroundthe bush.
Automation is transforming ourindustry and in many ways it's
incredible.
But a shadow still looms,particularly when discussing job
security and creativity.
Imagine for a moment.
You spent years honing yourcraft, learning the ins and outs
(07:52):
of video editing, masteringevery nuance.
Now a machine can do a largeportion of your work in a
fraction of the time.
That's both exciting andterrifying.
Up to 20% of creative jobscould be at risk due to
automation, and that's not anumber to scoff at.
It's a reality that must befaced with thoughtfulness,
compassion and strategicthinking.
(08:14):
And then there's the creativityaspect.
You know, the very thing thatmakes our work unique, vibrant
and meaningful.
You know, if we are too relianton automation, that may stifle
the innovation and creativitythat we hold dear.
Machines can perform tasks, butthey can't think creatively,
they can't infuse a project withheart or unique perspective
like a human.
Can you know?
(08:34):
I'm reminded of this quote byHarris Sippy Automation is cost
cutting by tightening thecorners and not cutting them,
and that's an importantdistinction.
Efficiency is essential, butnot at the expense of cutting
away what makes our workresonate with people.
I'm not here to demonizeautomation or paint a dystopian
picture of our future, far fromit.
(08:55):
The aim is to find a balance ora harmony, more or less
recognizing the tools for whatthey are and use them to enhance
our work without diminishingour humanity.
Our jobs are not merely aboutexecuting tasks.
They're about connection,storytelling and engagement
Things.
Ai just can't get done like ahuman.
It's about the nuance that amachine might overlook, the
(09:16):
subtle touch that turns a goodvideo into a great one.
So, as we embrace the tools andtechnologies that can make our
lives easier, let's commit tonurturing the human skills that
set us apart.
Let's be mindful of thepotential risks and be proactive
in creating a future wheremachines enhance our work rather
than replace it.
So we've taken a look at thebenefits of automation in video
(09:37):
production, and we've alsolooked at the dark sides.
Now we're going to explore whatI believe to be the heart of
the matter finding thatharmonious balance between
automation and human creativity.
So this digital age we're in israpidly changing.
Automation isn't just comingand then going.
It's here to stay.
We're going to see it grow andbe implemented more and more,
(09:59):
but that doesn't mean it has tobe in either or situation.
We need to learn to embrace it,enhance what we do with it,
rather than just push it to theside.
Let's start with a fact thatjust can't be ignored Automation
combined with human oversightleads to the best results.
There's no denying machines canhandle certain tasks with speed
(10:21):
and precision that are beyondhuman capability.
But without the human's hand toguide it, the artistry and the
intuition of a skilledprofessional, you might end up
with a product that lacks soul.
This synergy between man andmachine isn't just about
efficiency but artistry.
It's about taking the mundane,repetitive tasks off our plates.
(10:42):
So we have more time to do whatwe do best create.
And that's what leads me tothis next point.
Automation can free up time formore creative tasks.
Imagine the hour spent on atedious thing like color
correction or transcription.
Now picture what you could dowith the time if a machine took
care of those tasks, if youcould experiment with a new
(11:02):
technique, spend more time witha client to understand their
vision, or simply breathe andlet the inspiration come to you.
And this is important toremember If you're still doing
your editing for yourself.
These tools can lessen the timeyou have to spend on these and
still put out a good product.
But it won't be the fact ofbeing able to outsource to an
agency with humans that havethat soul, that have that
(11:26):
intuition, that innovation, thatcreativity.
Nothing can beat that.
But if you're still looking toget things done on your own,
these tips and tools are thereto help expedite your processes,
so you can stay in your zone ofgenius.
Bf Skinner once said the realproblem is not whether machines
think, but whether men do.
(11:47):
And a quote is so true.
Our responsibility, ourprivilege as creative
professionals is to think, toinnovate and to dream.
But how do we get there?
So how are we going to strikethat perfect bounce?
How are we going to find thatharmony?
We got to recognize againautomation is a tool, not a
threat.
It's a means to an end, andthat end is better, more
(12:07):
engaging and more innovativecontent.
Automation is changing the game,so let's stay ahead by
continually honing our skills,expanding our knowledge and
staying open to newpossibilities.
We've got to keep sight of whatmakes us human.
Machines can mimic, but theycan't feel.
They can replicate, but theycan't create.
They can't create our empathy,our passion or unique
(12:30):
perspective that make our workstand out.
To sum things up, automationand video production is not
about choosing machines overhumans or efficiency over
creativity.
It's about integrating the bestof both worlds to create
something extraordinary.
We've got to be fearless andcurious and forge a path that
honors creativity and leveragesthe incredible tools at our
(12:52):
disposal.
So thanks for tuning into thisepisode.
As we're wrapping up thisepisode, we've dived into
automation and video production,dug a little deeper into the
benefits, the potential pitfalls, and we explored the delicate
dance of combining the old withthe new.
We're going to wrap things up,but I want to leave you with
this thought the future of videoproduction isn't a battlefield
(13:14):
where human creativity andautomation are pitted against
each other.
Now it's a stage whereautomation and human creativity
can perform harmoniously,enhancing the other strengths.
Think of automation as aversatile tool in our toolbox, a
partner that allows us tochannel our creativity into new
avenues.
It's not about taking our jobsor stifling our creative spark.
(13:37):
It's about giving us thefreedom to innovate, push the
boundaries and create contentthat resonates with our audience
on a deeper level.
Our creativity, empathy andability to tell stories and
connect with others are thingsthat no machine can replicate.
Automation can facilitate, butour human touch truly brings
content to life.
So we're not going to fear thefuture.
(13:57):
We're going to embrace it.
We're going to continue toelevate our craft, balance the
efficiencies of automation withthe essence of creativity.
Again, thanks for tuning intothis episode.
Please reach out to me onInstagram at christ Anderson If
you have any questions orthoughts.
I still personally answer those.
And until next time, continueto go out there, elevate your
life, elevate your brand, andwe'll talk to you next time.
Speaker 1 (14:25):
Thank you for listening to the Elevate Media
Podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
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