August 16, 2023 • 15 mins
Ready for a revolution? Broadcasting from the crossroads of advertising and storytelling, we take you on a journey into the transformative power of video content. Let's debunk the myth that it's all about loud voices or flashy graphics. Instead, we discover the real magic lies in the connections we forge, the relationships we build, and the stories we tell. With Seth Godin's philosophy guiding our exploration, we tackle the reasons behind the rise of video content and why it's become the reigning king in advertising.
We dive into the democratization of voice through YouTube and the growing popularity of live streaming. It's a brave new world where information consumption is being radically transformed. Be ready to have your perspectives challenged as we discuss how video content is shifting the way businesses reach out and the way we all communicate and market. Also, don't miss our segment on engaging with listeners and the power of feedback. Be part of the conversation, join the revolution, and uncover the potential of video content for your business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Elevate Media Podcast with your
host, chris Anderson.
In this show, chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, chrisAnderson.
Speaker 2 (00:25):
All right, welcome back to another episode of the
Elevate Media Podcast.
I am Chris Anderson, your host,and today we're going to be
talking about the topic oftraditional advertising shifting
into what is now king marketingand advertising, which is video
content.
It's becoming a morefascinating world as we're
navigating it, and today we'regoing to explore why video
(00:47):
content has become king and socrucial in your business.
Now, you know as well as I thattraditional advertising has its
charm, those catchy jingleswith those unforgettable
billboards.
They were a big part of ourlives.
You know, give me a break.
Give me a break, break me off apiece of that.
You can complete the rest, andI'm sure there are others that
(01:08):
come to mind.
Let me know some that reallystick out in your mind below in
the comments.
But times have changed and theyhave changed pretty quickly.
One of this 85% of all internetusers in the United States
watch online video contentmonthly on their devices.
Now, that's according to GitNUXwebsite, and it's a stat that's
(01:30):
not just remarkable, it's agame changer.
Imagine that 85% of folks areglued to their screens, watching
videos, absorbing information,being entertained and getting
inspired.
It's a shift that hastransformed how we consume
content and how businesses, bigand small, reach out to us.
So you see, what this means isthat it's no longer about trying
(01:54):
to shout the loudest or use theflashiest graphics.
It's about connection.
It's about engaging people in away that's real and resonant.
Think about it When's the lasttime you truly paid attention to
a traditional ad?
Share that now with the lastvideo you watched that made you
laugh, think or feel somethinggenuine?
(02:15):
Seth Godin, a man who knows athing or two about marketing,
once said people don't buy goodsand services.
They buy relations, stories andmagic.
That, my friends, hits the nailright on the head.
Video content isn't just aboutselling a product or service.
It's about building arelationship with the audience.
It's about telling a story thatdraws people in and makes them
(02:38):
part of something bigger.
In our own lives, we've seenthis transformation.
We've seen how videos make uslaugh, cry and think.
We've seen how they can inspireus to take action, learn
something new or reach out toothers.
And in this fast-paced digitalage we're in, it's a medium that
allows us to connect on a humanlevel, a level that traditional
(02:59):
advertising often misses.
So that landscape is changingand if we, as business owners,
want to thrive, we need to beable to embrace this shift.
We need to understand that it'snot just about putting a
product in front of someone.
It's about creating contentthat speaks to them, touches and
makes them want to engage.
So I'm going to dive into alittle bit more about this world
(03:20):
of video content and why it'sbecome such a powerful force in
advertising.
So let's talk about somethingwe all love video content.
It's everywhere and it'sgrowing like wildfire Netflix,
youtube.
I'm sure you've noticed howmany more videos you watched
today than you did in the past.
Whether it is YouTube or livestreaming, or the latest viral
(03:43):
TikTok dance, we're all glued toour screens.
Watch behind this exponentialgrowth of video as a medium.
Let's start with something thatmight surprise you.
Have you ever considered howyou'd prefer to consume content
from your favorite brand?
Data shows that a whopping 80%of a brand's audience would
rather watch a live video thanread a blog on their website,
(04:05):
and another 63% say that livestreaming brings a human touch
to the digital marketing.
That's right.
Live videos are not just atrend.
They're becoming a crucial partof how we connect with brands.
So if you think about that,live videos are authentic.
They're real.
There's no editing no secondtakes.
You see the person, hear theirvoice and feel like you're right
(04:28):
there with them.
It's like having a conversationover a cup of coffee with a
friend.
It's that human touch thatmakes it so engaging.
That's something that a writtenblog just can't replicate.
But live streaming is just onepiece of the puzzle.
Let's talk about the giant inher room.
You all have been on there,youtube.
Youtube users watch over onebillion hours of video each day.
(04:52):
Let that sink in One billion,that's more than a hundred
thousand years of video watchedevery single day.
That's just mind blowing.
So why are we so hooked onYouTube?
Is it just the cat videos,although they're good every now
and then?
No, it's more than that.
Youtube has become a platformwhere anyone can have a voice.
It's all there, from cookingtutorials to deep philosophical
(05:16):
discussions, from DIY homerepairs to high level business
strategies.
Youtube has democratizedinformation and in doing so it's
created a global communitywhere we can all learn, laugh
and grow together.
You might have heard of a guynamed Gary Vanderchuck, and he
once said video marketing is themost effective way for you to
(05:37):
get someone's attention andengage them for a substantial
period of time, and he's notwrong.
Video content has this uniqueability to draw us in and keep
us engaged.
It's visual, it's auditory andit's emotive.
It's a multi sensory experiencethat resonates with us deeply
on a human level.
But let's not forget what thisall means for entrepreneurs,
(06:00):
creators and businesses.
The rise of video content isn'tjust a fun trend.
It's a seismic shift in how wecommunicate, market and connect
with our audience.
If you still need to join thevideo bandwagon, now's the time.
Whether you create YouTubecontent, live stream on social
media, video podcasting orintegrate video into your
website, video is where youraudience is, and if you want to
(06:24):
reach them, you need to speaktheir language.
The beauty of video is that itdoesn't have to be polished or
perfect.
It just has to be authentic, ithas to resonate, it has to tell
a story and in doing so, it hasto build a connection.
That's the magic of video andthat's why it's here to stay.
So think about what draws youin the next time you click on
that video.
Think about why it resonatesand think about how you can
(06:47):
leverage the power of video inyour own life, business or
creative endeavors.
All right, don't go anywhere, asI'm going to continue to
explore this world of videocontent and why it's discerning
traditional advertising.
All right, so this landscape isever changing within the
advertising world.
We're going to take a momentand look back at where we've
come from traditionaladvertising, and I'm talking
(07:09):
about those TV commercials,those print ads, radio spots.
They were once the tight endsof the industry, but things have
changed, so let's discuss howand why that is.
So.
Think back to the day you weresitting around the TV watching
your favorite show with yourfamily, only to be interrupted
by these nagging commercials.
Those commercials were once thebread and butter of advertising
(07:31):
and, believe it or not,television advertising spending
in the United States amounted to$66.6 billion in 2022.
That's a billion with a B, butthis is where it gets
interesting.
That spending is actuallyexpected to decrease to just
over $61 billion in 2023,according to Statista.
(07:53):
Now, why is that?
Why is this once dominant forceseeing a decline?
Is it just because we're allcutting the cords and streaming
our favorite shows online?
That's part of it, but there'smore to the story.
The thing about traditionaladvertising is that it's a one
way street the ads arebroadcasted to us and we have no
choice but to consume them.
We're living in a different agenow, where we crave connection,
(08:16):
authenticity and engagement.
We want to be part of theconversation, not just passive
listeners, and that's wheretraditional advertising often
needs to catch up.
But let's dig just a little bitmore into this.
Have you ever used an adblocker on your browser or
clicked skip ad on your show?
If so, you're not alone.
Ad blocking and skipping grewby staggering 41% globally
(08:39):
within a year, according toBlockthrough.
Now think about that.
We live in a world where we'reso inundated with ads that we're
actively seeking ways to blockor skip them.
That's a telling sign of howtraditional advertising is
losing its efficiencies.
Don't get me wrong Traditionaladvertising isn't dead.
It's not going away overnight.
There's still value in a wellcrafted TV commercial or a
(09:00):
clever print ad, but thelandscape is shifting and
businesses relying solely onthese traditional methods find
it harder to connect with theiraudience.
So what's the key takeaway here?
Well, it's a call to adapt.
It's a recognition that the oldways of doing things may not
cut it anymore.
The decline in traditionaladvertising isn't just a trend.
(09:20):
It's a reflection of a broadershift in how we communicate,
consume content and engage withthe world around us.
The rise of video content,social media and influencer
marketing aren't just buzzwords.
They're the new frontier ofadvertising.
They're platforms that allow usto connect, share and be a part
of something bigger.
They're platforms thatrecognize we're not just
(09:43):
consumers.
We're people with voices,opinions and a desire to be
heard as entrepreneurs, creatorsand consumers.
We need to recognize this shift.
We need to understand that therules of the games are changing
and we need to be willing toadapt, innovate and embrace this
new landscape's opportunities.
So, as we look into the future,let's remember past lessons.
(10:06):
Let's learn from the decline oftraditional advertising and
seize the opportunities that lieahead.
Let's be bold, let's becreative and let's be willing to
take risks, because, at the endof the day, advertising isn't
just about selling products orservices.
It's about building connections, telling stories and creating
experiences that resonate withour audiences.
(10:29):
So we've talked about the riseof video content and we've
gotten into the decline oftraditional advertising.
But here's a question for youIs it an either or situation?
Do we have to pick one over theother?
Or is there a way to combinethe old with the new to find a
balanced approach that resonateswith today's audience?
What do you think?
Let me know below in thecomments.
So let's dig into it.
(10:50):
First, let's acknowledgesomething powerful Videos that
are embedded in emails actuallyincrease click rates by an
astounding 300%.
That's according to Biteable,and it's a testament to the
power of video to grab attentionand engage.
But why is that?
When you think about your inboxfor a moment, you know it's
flooded with text-heavy emailsthat you skim through or ignore
(11:13):
altogether.
But when there's a dynamicvisual aid like a video in the
email, it stands out.
It's like a breath of fresh airin a sea of monotonous text.
And it's not just about beingflashier eye-catching.
It's about creating a moreengaging and immersive
experience.
And here's another excitingstat for you 64% of consumers
(11:34):
purchase after watching abranded social video, according
to PR Daily.
Now, that's powerful.
It's not just about gettingeyes on your content.
It's about driving action,generating sales and building
your business.
But here's where it getsinteresting.
Traditional methods are stillrelevant, so we need to rethink
how we use traditional methodsand integrate them with these
(11:56):
newer forms of content.
Think about print ads, forexample.
On its own, it might struggleto stand out in today's digital
world, but what if you combinedthe traditional print ad with a
QR code that links to a video.
Suddenly, that print ad comesto life, it becomes interactive,
it invites the viewer to engagein a whole new way.
(12:16):
Or what about a radio ad?
On its own, it's a fleetingmoment in somebody's drive to
work.
But what if you use it to drivelisteners to a YouTube channel
where they can engage with yourcontent more deeply?
Suddenly, that radio ad isn'tjust a one-off message, it's a
part of a broader strategy thatcombines the reach of
traditional media with theengagement of video content.
(12:38):
Tom Fishburne once said the bestmarketing doesn't feel like
marketing, and he's right.
People don't want to be sold to, they want to be engaged, they
want to be a part of a story,part of a conversation.
And that's where thisintegration of old and new
shines.
It's not about abandoning thetried and true methods that have
worked for years.
It's about reimagining,re-invigorating and integrating
(13:03):
them with the tools andplatforms that resonate with
today's audiences.
So as we look to the future ofadvertising and marketing, let's
not get trapped in a binarychoice between old and new.
Let's recognize that there's arich tapestry of opportunities
out there, a blend oftraditional and modern methods
that can work together to createsomething truly unique and
(13:24):
impactful.
Let's recognize that thelandscape is changing, but that
doesn't mean we have to throwout everything we know.
Instead, let's build on it,learn from it and create
something that resonates withthe people we're trying to reach
, because advertising andmarketing are about connection.
They're about understandingwhat makes people tick and
finding ways to engage them ontheir terms.
(13:46):
So that's all for today'sepisode.
I hope you've learned a littlebit more about traditional
marketing versus video content.
We've explored the rise ofvideo content, its undeniable
power to engage and connect.
We've looked at the decline oftraditional advertising not as a
failure but as a challenge andan opportunity to adapt, and
we've gotten into thefascinating world of combining
(14:07):
both of them together, findingthat sweet spot where tradition
meets innovation.
I want to leave you with thisit's not about clinging to the
past or recklessly chasing thefuture in today's ever changing
world.
It's about finding that balanceor harmony, understanding your
audience and being willing totake risks.
It's about recognizing that thetools and techniques we use are
(14:29):
merely vehicles for our message, and it's the authenticity, the
creativity and the connectionthat make a difference.
Again, remember Tom Fishburne'swords the best marketing
doesn't feel like marketing.
It's about relationships,stories and experiences.
So, whether you're a seasonedentrepreneur, a budding creator
or just someone interested inthe world around you, I hope
(14:51):
today's conversation has sparkedsome ideas and inspired you to
think differently.
And please make sure to rate andreview the podcast.
It helps give us feedback tocontinue on.
Reach out to me on social mediaat christanderson If you have
any questions.
I love engaging with you thereand chatting, and I still
personally answer those messages.
So reach out.
But until next time, make sureto go out there, keep elevating
(15:13):
your life, elevating your brand,and we'll talk to you again
soon.
Speaker 1 (15:17):
Thank you for listening to the Elevate Media
podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
Welcome to the Elevate Media Podcast with your
host, chris Anderson.
In this show, chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, chrisAnderson.
Speaker 2 (00:25):
All right, welcome back to another episode of the
Elevate Media Podcast.
I am Chris Anderson, your host,and today we're going to be
talking about the topic oftraditional advertising shifting
into what is now king marketingand advertising, which is video
content.
It's becoming a morefascinating world as we're
navigating it, and today we'regoing to explore why video
(00:47):
content has become king and socrucial in your business.
Now, you know as well as I thattraditional advertising has its
charm, those catchy jingleswith those unforgettable
billboards.
They were a big part of ourlives.
You know, give me a break.
Give me a break, break me off apiece of that.
You can complete the rest, andI'm sure there are others that
(01:08):
come to mind.
Let me know some that reallystick out in your mind below in
the comments.
But times have changed and theyhave changed pretty quickly.
One of this 85% of all internetusers in the United States
watch online video contentmonthly on their devices.
Now, that's according to GitNUXwebsite, and it's a stat that's
(01:30):
not just remarkable, it's agame changer.
Imagine that 85% of folks areglued to their screens, watching
videos, absorbing information,being entertained and getting
inspired.
It's a shift that hastransformed how we consume
content and how businesses, bigand small, reach out to us.
So you see, what this means isthat it's no longer about trying
(01:54):
to shout the loudest or use theflashiest graphics.
It's about connection.
It's about engaging people in away that's real and resonant.
Think about it When's the lasttime you truly paid attention to
a traditional ad?
Share that now with the lastvideo you watched that made you
laugh, think or feel somethinggenuine?
(02:15):
Seth Godin, a man who knows athing or two about marketing,
once said people don't buy goodsand services.
They buy relations, stories andmagic.
That, my friends, hits the nailright on the head.
Video content isn't just aboutselling a product or service.
It's about building arelationship with the audience.
It's about telling a story thatdraws people in and makes them
(02:38):
part of something bigger.
In our own lives, we've seenthis transformation.
We've seen how videos make uslaugh, cry and think.
We've seen how they can inspireus to take action, learn
something new or reach out toothers.
And in this fast-paced digitalage we're in, it's a medium that
allows us to connect on a humanlevel, a level that traditional
(02:59):
advertising often misses.
So that landscape is changingand if we, as business owners,
want to thrive, we need to beable to embrace this shift.
We need to understand that it'snot just about putting a
product in front of someone.
It's about creating contentthat speaks to them, touches and
makes them want to engage.
So I'm going to dive into alittle bit more about this world
(03:20):
of video content and why it'sbecome such a powerful force in
advertising.
So let's talk about somethingwe all love video content.
It's everywhere and it'sgrowing like wildfire Netflix,
youtube.
I'm sure you've noticed howmany more videos you watched
today than you did in the past.
Whether it is YouTube or livestreaming, or the latest viral
(03:43):
TikTok dance, we're all glued toour screens.
Watch behind this exponentialgrowth of video as a medium.
Let's start with something thatmight surprise you.
Have you ever considered howyou'd prefer to consume content
from your favorite brand?
Data shows that a whopping 80%of a brand's audience would
rather watch a live video thanread a blog on their website,
(04:05):
and another 63% say that livestreaming brings a human touch
to the digital marketing.
That's right.
Live videos are not just atrend.
They're becoming a crucial partof how we connect with brands.
So if you think about that,live videos are authentic.
They're real.
There's no editing no secondtakes.
You see the person, hear theirvoice and feel like you're right
(04:28):
there with them.
It's like having a conversationover a cup of coffee with a
friend.
It's that human touch thatmakes it so engaging.
That's something that a writtenblog just can't replicate.
But live streaming is just onepiece of the puzzle.
Let's talk about the giant inher room.
You all have been on there,youtube.
Youtube users watch over onebillion hours of video each day.
(04:52):
Let that sink in One billion,that's more than a hundred
thousand years of video watchedevery single day.
That's just mind blowing.
So why are we so hooked onYouTube?
Is it just the cat videos,although they're good every now
and then?
No, it's more than that.
Youtube has become a platformwhere anyone can have a voice.
It's all there, from cookingtutorials to deep philosophical
(05:16):
discussions, from DIY homerepairs to high level business
strategies.
Youtube has democratizedinformation and in doing so it's
created a global communitywhere we can all learn, laugh
and grow together.
You might have heard of a guynamed Gary Vanderchuck, and he
once said video marketing is themost effective way for you to
(05:37):
get someone's attention andengage them for a substantial
period of time, and he's notwrong.
Video content has this uniqueability to draw us in and keep
us engaged.
It's visual, it's auditory andit's emotive.
It's a multi sensory experiencethat resonates with us deeply
on a human level.
But let's not forget what thisall means for entrepreneurs,
(06:00):
creators and businesses.
The rise of video content isn'tjust a fun trend.
It's a seismic shift in how wecommunicate, market and connect
with our audience.
If you still need to join thevideo bandwagon, now's the time.
Whether you create YouTubecontent, live stream on social
media, video podcasting orintegrate video into your
website, video is where youraudience is, and if you want to
(06:24):
reach them, you need to speaktheir language.
The beauty of video is that itdoesn't have to be polished or
perfect.
It just has to be authentic, ithas to resonate, it has to tell
a story and in doing so, it hasto build a connection.
That's the magic of video andthat's why it's here to stay.
So think about what draws youin the next time you click on
that video.
Think about why it resonatesand think about how you can
(06:47):
leverage the power of video inyour own life, business or
creative endeavors.
All right, don't go anywhere, asI'm going to continue to
explore this world of videocontent and why it's discerning
traditional advertising.
All right, so this landscape isever changing within the
advertising world.
We're going to take a momentand look back at where we've
come from traditionaladvertising, and I'm talking
(07:09):
about those TV commercials,those print ads, radio spots.
They were once the tight endsof the industry, but things have
changed, so let's discuss howand why that is.
So.
Think back to the day you weresitting around the TV watching
your favorite show with yourfamily, only to be interrupted
by these nagging commercials.
Those commercials were once thebread and butter of advertising
(07:31):
and, believe it or not,television advertising spending
in the United States amounted to$66.6 billion in 2022.
That's a billion with a B, butthis is where it gets
interesting.
That spending is actuallyexpected to decrease to just
over $61 billion in 2023,according to Statista.
(07:53):
Now, why is that?
Why is this once dominant forceseeing a decline?
Is it just because we're allcutting the cords and streaming
our favorite shows online?
That's part of it, but there'smore to the story.
The thing about traditionaladvertising is that it's a one
way street the ads arebroadcasted to us and we have no
choice but to consume them.
We're living in a different agenow, where we crave connection,
(08:16):
authenticity and engagement.
We want to be part of theconversation, not just passive
listeners, and that's wheretraditional advertising often
needs to catch up.
But let's dig just a little bitmore into this.
Have you ever used an adblocker on your browser or
clicked skip ad on your show?
If so, you're not alone.
Ad blocking and skipping grewby staggering 41% globally
(08:39):
within a year, according toBlockthrough.
Now think about that.
We live in a world where we'reso inundated with ads that we're
actively seeking ways to blockor skip them.
That's a telling sign of howtraditional advertising is
losing its efficiencies.
Don't get me wrong Traditionaladvertising isn't dead.
It's not going away overnight.
There's still value in a wellcrafted TV commercial or a
(09:00):
clever print ad, but thelandscape is shifting and
businesses relying solely onthese traditional methods find
it harder to connect with theiraudience.
So what's the key takeaway here?
Well, it's a call to adapt.
It's a recognition that the oldways of doing things may not
cut it anymore.
The decline in traditionaladvertising isn't just a trend.
(09:20):
It's a reflection of a broadershift in how we communicate,
consume content and engage withthe world around us.
The rise of video content,social media and influencer
marketing aren't just buzzwords.
They're the new frontier ofadvertising.
They're platforms that allow usto connect, share and be a part
of something bigger.
They're platforms thatrecognize we're not just
(09:43):
consumers.
We're people with voices,opinions and a desire to be
heard as entrepreneurs, creatorsand consumers.
We need to recognize this shift.
We need to understand that therules of the games are changing
and we need to be willing toadapt, innovate and embrace this
new landscape's opportunities.
So, as we look into the future,let's remember past lessons.
(10:06):
Let's learn from the decline oftraditional advertising and
seize the opportunities that lieahead.
Let's be bold, let's becreative and let's be willing to
take risks, because, at the endof the day, advertising isn't
just about selling products orservices.
It's about building connections, telling stories and creating
experiences that resonate withour audiences.
(10:29):
So we've talked about the riseof video content and we've
gotten into the decline oftraditional advertising.
But here's a question for youIs it an either or situation?
Do we have to pick one over theother?
Or is there a way to combinethe old with the new to find a
balanced approach that resonateswith today's audience?
What do you think?
Let me know below in thecomments.
So let's dig into it.
(10:50):
First, let's acknowledgesomething powerful Videos that
are embedded in emails actuallyincrease click rates by an
astounding 300%.
That's according to Biteable,and it's a testament to the
power of video to grab attentionand engage.
But why is that?
When you think about your inboxfor a moment, you know it's
flooded with text-heavy emailsthat you skim through or ignore
(11:13):
altogether.
But when there's a dynamicvisual aid like a video in the
email, it stands out.
It's like a breath of fresh airin a sea of monotonous text.
And it's not just about beingflashier eye-catching.
It's about creating a moreengaging and immersive
experience.
And here's another excitingstat for you 64% of consumers
(11:34):
purchase after watching abranded social video, according
to PR Daily.
Now, that's powerful.
It's not just about gettingeyes on your content.
It's about driving action,generating sales and building
your business.
But here's where it getsinteresting.
Traditional methods are stillrelevant, so we need to rethink
how we use traditional methodsand integrate them with these
(11:56):
newer forms of content.
Think about print ads, forexample.
On its own, it might struggleto stand out in today's digital
world, but what if you combinedthe traditional print ad with a
QR code that links to a video.
Suddenly, that print ad comesto life, it becomes interactive,
it invites the viewer to engagein a whole new way.
(12:16):
Or what about a radio ad?
On its own, it's a fleetingmoment in somebody's drive to
work.
But what if you use it to drivelisteners to a YouTube channel
where they can engage with yourcontent more deeply?
Suddenly, that radio ad isn'tjust a one-off message, it's a
part of a broader strategy thatcombines the reach of
traditional media with theengagement of video content.
(12:38):
Tom Fishburne once said the bestmarketing doesn't feel like
marketing, and he's right.
People don't want to be sold to, they want to be engaged, they
want to be a part of a story,part of a conversation.
And that's where thisintegration of old and new
shines.
It's not about abandoning thetried and true methods that have
worked for years.
It's about reimagining,re-invigorating and integrating
(13:03):
them with the tools andplatforms that resonate with
today's audiences.
So as we look to the future ofadvertising and marketing, let's
not get trapped in a binarychoice between old and new.
Let's recognize that there's arich tapestry of opportunities
out there, a blend oftraditional and modern methods
that can work together to createsomething truly unique and
(13:24):
impactful.
Let's recognize that thelandscape is changing, but that
doesn't mean we have to throwout everything we know.
Instead, let's build on it,learn from it and create
something that resonates withthe people we're trying to reach
, because advertising andmarketing are about connection.
They're about understandingwhat makes people tick and
finding ways to engage them ontheir terms.
(13:46):
So that's all for today'sepisode.
I hope you've learned a littlebit more about traditional
marketing versus video content.
We've explored the rise ofvideo content, its undeniable
power to engage and connect.
We've looked at the decline oftraditional advertising not as a
failure but as a challenge andan opportunity to adapt, and
we've gotten into thefascinating world of combining
(14:07):
both of them together, findingthat sweet spot where tradition
meets innovation.
I want to leave you with thisit's not about clinging to the
past or recklessly chasing thefuture in today's ever changing
world.
It's about finding that balanceor harmony, understanding your
audience and being willing totake risks.
It's about recognizing that thetools and techniques we use are
(14:29):
merely vehicles for our message, and it's the authenticity, the
creativity and the connectionthat make a difference.
Again, remember Tom Fishburne'swords the best marketing
doesn't feel like marketing.
It's about relationships,stories and experiences.
So, whether you're a seasonedentrepreneur, a budding creator
or just someone interested inthe world around you, I hope
(14:51):
today's conversation has sparkedsome ideas and inspired you to
think differently.
And please make sure to rate andreview the podcast.
It helps give us feedback tocontinue on.
Reach out to me on social mediaat christanderson If you have
any questions.
I love engaging with you thereand chatting, and I still
personally answer those messages.
So reach out.
But until next time, make sureto go out there, keep elevating
(15:13):
your life, elevating your brand,and we'll talk to you again
soon.
Speaker 1 (15:17):
Thank you for listening to the Elevate Media
podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
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