August 14, 2023 • 37 mins
You're about to unlock the secrets of LinkedIn mastery with Jordan Mendoza, a titan in the spheres of digital marketing, sales, and leadership. Harness the power of this platform to turbocharge your business as you learn from the riveting journey of Jordan - from his initial strides on LinkedIn in April 2019 to becoming a sought-after expert.
Let's walk alongside Jordan as he peels back the layers on the art of creating a striking LinkedIn profile. Discover how your cover image can be transformed into an irresistible invitation to potential partners. Learn how to craft engaging content that sparks beneficial relationships both online and offline. Prepare to dive deep into the mysteries of LinkedIn messaging, as you explore the power of personal voice notes and video clips.
As we wrap up, Jordan will unveil the significance of consistency and etiquette in the digital realm. He talks about why it's important to stand out and how to do it effectively without compromising on authenticity. Get ready to take notes, apply these strategies, and see your LinkedIn profile skyrocket to success. Whether you're a LinkedIn novice or an experienced user, this episode promises a treasure trove of invaluable insights. Join us on this exciting journey with Jordan Mendoza and unleash the power of LinkedIn for your brand.
This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Elevate Media Podcast with your
host, Chris Anderson.
In this show, Chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, ChrisAnderson.
Speaker 2 (00:28):
I am Chris Anderson, your host, and I'm looking
forward to today's conversationand I think most of you will as
well, especially if you aretrying to grow your brand or
business on LinkedIn.
We have, you know, the magician, the expert of LinkedIn.
I mean, I'll let him talk aboutit a little bit about it, but
he's done amazing on LinkedIn,and so we got Jordan Mendoza on
(00:50):
the show today and lookingforward to just me personally
picking his brain, asking a lotof questions so I can get better
on LinkedIn, and I hope youguys will take something from it
as well.
So, looking forward to that,jordan, welcome up today.
Speaker 3 (01:03):
Hey, what's an honor to be here, chris.
Anytime I get a chance to speakand potentially help somebody
get better, that's what I'm allabout.
Speaker 2 (01:11):
Absolutely, and I'd love for you.
I'm going to give you the floorof the stage for a second and
just tell everybody aboutyourself high level and yeah,
what you do Perfect.
Speaker 3 (01:21):
Yeah, first off, I am a father of five Yep, five kids
.
I don't know if we're the crazyones or if we're the smart ones
Time will tell for sure, butyeah, father of five, married to
my wife, natalie, and we've gota couple things going on.
I've got a couple of businesses.
I've got a podcast that'sranked in the top 1.5% globally
(01:41):
called Blazure Own Trail, and Ihelp a lot of businesses with
digital marketing, sales andleadership.
Speaker 2 (01:51):
Awesome, yeah, and it's five kids.
I joke with my wife we're goingto have four, we have six and
she's I don't know, we got oneright now and it's okay.
And I'm like, yeah, I know Timewill tell the same thing, but
that's awesome, man, that you'reable to raise five kids and you
spend time with your wife andhave a couple of businesses and
a successful podcast Just atestament to what you do, who
you are, and so that's reallycool and thankful to have you on
(02:13):
the show.
Looking forward to diving intoLinkedIn.
I think it's what we're goingto head with this.
Drew Laerson, thanks for tuningin, buddy, Good morning.
Thanks for all those tuning inlive and watching live.
So hope you can take somethingaway from this.
But yeah, jordan, linkedin man,I know you went in the span of
eight to nine months and grewyour following to 20,000, or had
(02:36):
a massed 20,000 followersthrough your strategies.
Is that correct?
Speaker 3 (02:40):
Yeah, yeah, it was so really, the journey kind of
started.
I've had a LinkedIn accountforever, like most people.
Right, it was the place thatyou went on when you wanted to
showcase.
I looked at it like if I got apromotion, I wanted the world to
know about this.
I would go and do a post andshow people that I got this new
role, or maybe supporting acolleague that had a work
(03:00):
anniversary or maybe a birthday.
It was almost used for thosetype of milestones and if you
were looking for a job, right,because it was like the job
place that was competing withIndeed.
Those were big job networks.
And then something started tochange in 2019 when they
introduced video right, or allof a sudden, we're starting to
(03:22):
see video on LinkedIn, andaround April is around the time
I started getting active and itwas actually because Chris my
company, I was a trainingmanager and they gave me a goal
and they said we want you tofind a social platform that we
can get associates involved in.
Maybe they can learn outside ofthe company and get information
.
And so I started researchingand I stumbled upon LinkedIn and
(03:44):
it's funny looking back andthis is literally this would be
good context for the audienceFull of 19,.
My first video ready.
It was a video where I said,hey, I'm looking for someone
that does social media.
Maybe social media marketingunderstands that I'm trying to
find a platform to help myassociates learn.
Speaker 2 (04:03):
So this is 2019.
Speaker 3 (04:05):
What do I do today, Chris?
Speaker 2 (04:07):
You do that thing.
Speaker 3 (04:08):
I use social media to help people learn to bring in
revenue for their business.
A few years.
I look at it.
I'm like a few years ago Ididn't know the space, and now
I'm.
People look at me like anexpert and it's not because I'm
an expert, because I may havemore information than them.
I know a little bit more thanthem and really I hope this is
helpful for someone to hear.
You don't have to know it all,because no one does, but you
(04:31):
have to be at least a little bitahead of somebody in order to
teach them.
And the beautiful thing aboutteaching, because I know I did
it for free for a lot of 2019,until my wife busted me.
She's are you charging for this, bro?
What are you doing?
But so I know that you've gotit.
But when you teach, you soakthat knowledge back up.
Every time you teach, you'regaining that again.
(04:52):
And that's why in Japan theysay teaching is learning twice.
Each time you teach, you learnit again.
And so what happened, chris, isI was putting in reps.
I didn't realize it, but I wasliterally getting on a call with
a guy like you and I would givehim tips and they would go use
it and it would work.
And so I started to essentiallybuild my 12 week program.
The early days of it was bytesting out what I was doing,
(05:15):
testing that same strategy withother people.
They were having success.
And then I would do it withcompany pages.
I would find success there andthat kind of started building
out the framework.
Speaker 2 (05:24):
Yeah, that's, and it's just so cool because you
know we connected I think earlyon too, way back in the day,
like when we both got.
I went back in the day I saylike it's been decades, but I
will be both her starting outand you know I was starting out
and you know dabbling inbusiness and what that looked
like and you know seeing itmorph and change into now having
(05:45):
an elevate media where youpodcast production.
Same kind of thing.
I was doing podcasting andhelping people put pieces
together in their lives.
And then I had people ask mehow do you do a podcast, how do
you launch a podcast, how do youmarket, how do you grow your
listenership?
And so do it same kind of thing.
It was doing a lot of it forfree.
How do you edit?
And just eventually, hey, maybeI should start creating this as
(06:09):
revenue and kind of startbuilding it.
But yeah, I loved what you saidand how the Japanese said like
when you teach, you're learningtwice.
I think that's so true beingable to, because you have to
break it down specifically in acertain way when you're teaching
to people, because you have tounderstand it at a different
level and be able to presentthat to people in a way that
(06:29):
they can take in.
So I think that was a really,really good point you made there
and I'm sure, when you're onthis journey diving into
LinkedIn and trying tounderstand it better when 2019,
we've seen probably a lot ofchanges on that platform.
What have been some of the goodand bad and let's go Clint
(06:50):
Eastwood and ugly changes thatyou've seen on LinkedIn through
this time period?
You've been focusing on it.
Speaker 3 (06:57):
Yeah, I think good, we're seeing a lot more creators
.
I think some people would lookat that and say if there's less
people creating, then I'm goingto get more views and I'm going
to grow more.
And what I say to that is wewant more people creating, right
, it's more ideas, it's moreinnovation, it's more content
out there.
And so I've loved the fact thatthere's more people actually
(07:19):
attempting to create, becauseyou can never get better in
anything if you don't put inthose reps, if you don't
continuously put out content.
And that's why, when I'm workingwith clients, people say hey, I
took two days off and I noticedthings changed.
Why did they change?
Because we took two days off.
And so the algorithms itdoesn't matter what platform
you're on and I'm not trying tolook at this like the big bad
(07:41):
algorithm but algorithms the waythat they work is they go based
off of the data, and so ifyou're putting out content
consistently, the algorithmnaturally wants to show it to
more people.
So when you stop creating, itsays where have you been at, bro
, like you have been out alittle bit.
Let's show it to this group andthen we'll see how it performs
and then we'll show it to alarger group of people.
Speaker 2 (08:03):
Yeah, and I think consistency is huge and just
sticking with it.
It takes time.
Like you said, you started 2019.
I started in 2019 and we're notexperts.
We're a little farther aheadthan the people we're helping,
like you said earlier, andthat's the key is just sticking
with it the ups and downs, thegood, the bad, the uglies, all
that and just keep pushingforward, because there's going
(08:24):
to be changes on the platforms,there are going to be changes in
the algorithm, whatever it is,and if you can just stay
consistent and continue to learnwhat content your audience is
seeking and just continually putthat out there, you're going to
see improvement over time.
And got to give a shout out toWill.
He says love this cooking eggswhile listening to business
talks.
(08:44):
Thanks, man.
Hey, we're glad you're tuningin and listening.
If you have questions let usknow on LinkedIn.
But yeah, jordan.
So with that right now, 2022,march, which is crazy, we're
already in March, cali.
But what do you see LinkedIn?
Do you see LinkedIn going acertain direction this year,
with maybe some new things thatare coming out that not many
(09:06):
know of that you might know, orjust the direction the
platform's headed, before wedive into how to actually
utilize LinkedIn to grow?
Speaker 3 (09:13):
Yeah, I think the few things I've noticed that
they're really making pushestowards recently is the creator
community.
They just have their firstcohort of the LinkedIn creator
accelerator.
I think it's 10 or 12 weekprogram where they're teaching
people and they're giving theminside looks at some of the
stuff that's releasing maybefeatures that other users don't
(09:35):
have, and so what I like aboutthat is you get real people.
You get real case studies ofpeople testing these things out
and trying to figure it outbefore the masses do.
And, of course, for LinkedIn,that's great for them because
they're using people who arealready.
If they're selecting you,there's a reason, right, there's
a reason that they see you,they're watching, they're seeing
your content.
(09:55):
Maybe you've got a positivemessage, something like that and
the fact that they're investingin creators, I think is huge.
And, yeah, we're seeing thatwith TikTok, we see that with
Instagram, with Reels If I hearpeople say they don't have a job
, well, start creating Reels andthey'll actually give you
bonuses, like I've got one rightnow where I can earn up to a
thousand bucks just by puttingout videos that I'm going to put
(10:16):
out anyways, and there's noshortage of ways to monetize
your brand.
And there's no better time, Ifeel like, in history than today
.
The best time was yesterday.
The second best time is now tostart putting your message out,
because you can become your ownmedia system, and that's
essentially what I've done withLinkedIn.
My goal is to reach as manypeople as I can, to put out a
(10:40):
positive message, to show themwhat's possible, to blaze their
own trail.
That's what my whole brand isabout.
And so I want as large of anaudience as I can get, not for
the vanity's sake, but so that Ican reach an impact, and the
only way to get there is to putout content, is to show up
consistently.
It's to engage with youraudience and then take the
(11:01):
online offline.
Don't just connect with peopleon the platform, but maybe jump
on a call like this or a liveinterview and really get to know
people, because the missingingredient that I see on
LinkedIn today is people aren'treally about building contextual
relationships and business isabout relationships, because if
you have a relationship that'ssustainable, transactions are
(11:22):
easy.
Folks Like I can go do atransaction any day of the week.
It means nothing.
But relationships take time.
You've got to nurture them, andso when I think about what is
the sale cycle of the platform,look like right.
It's make sure your profile isdialed in.
It's got to be optimized sothat you can reach the maximum
possibility of viewing potential, because that's your intro to
(11:43):
people From there.
Make sure you're creatingcontent that either is
empowering, engaging, inspiring,entertaining consistently
engage with that audience, makesure you're communicating and
nurturing relationships and thentake the online offline.
That's really essentially.
At the end of the day, that'swhat the sale cycle of the
platform looks like.
Speaker 2 (12:02):
Absolutely, and it's such a depending on if that's
where your audience, of course,is there.
That's it.
Oh, they're there, I don't care.
Speaker 3 (12:09):
Yeah, it is true, I was about to say I would love to
argue with anyone that saysthey can't find clients or
people, or book readers orpodcast listeners or food eaters
.
You know what I'm saying.
I don't care what you do, yourclients are there.
You just might not know how tofind them.
That's a good point and that'swhat I do, is I'm teaching
people how to actually findtheir ideal audience and then
(12:32):
turn those into potentialbusiness partnerships, like
strategic things like we'redoing together.
Speaker 1 (12:36):
Yeah, and that's what it's all about.
Speaker 3 (12:38):
It's about how do we leverage this platform for the
good?
Yeah, and that means business,that means relationships.
Speaker 2 (12:45):
And I think that's a great point too, because I think
when I first dabbled inLinkedIn man, I don't even
remember how long ago it was,but I think back then I think it
was less, not saturated, butless used, but now so many
people are utilizing and seeingthe benefit.
I think, yeah, exactly to yourpoint.
You can find your audience,your target market, there for
(13:07):
sure.
So let's pivot a little withthat, because we're on LinkedIn
now, we're trying to get infront of that target audience,
that target market.
You mentioned optimizing yourprofile, so what does that look
like?
I know there's a lot on theprofile that we can be digging
into, or are there some mainareas we need to focus on?
Yeah 100%, and how yeah?
Speaker 3 (13:27):
Yeah, and I'll give you guys the strategies.
We're actually going to pausejust for a second and I'm going
to give you guys time, likeliterally take notes, because if
you make these changes and thisis not a guess, because I help
clients with this all the timeif you implement what I'm going
to tell you, you will actuallysee positive results, and that's
what I want for anyone that'sgoing to watch or listen to this
(13:47):
or maybe you're watching thislive, actually, right now,
before we move forward.
If you're watching this livetype in the comments the word
live All right.
If you're watching this on thereplay, which will be after he
publishes this type in hashtagreplay, all right.
And then, that way Chris isgoing to.
Is that helpful, chris?
Absolutely.
Who's engaging?
Do we have any comments thathave been coming in?
(14:09):
Any livers?
Anyone watching?
Speaker 2 (14:12):
Not at this moment, hopefully, we do here in a
second.
Speaker 3 (14:13):
Perfect, and maybe we'll end up seeing some replays
tomorrow, which is fine Forsure so when you get to this
place, though, here's what youwant to think about.
Every platform I don't care ifyou're on LinkedIn, if you're on
TikTok, Facebook, instagram,all of them your bio has to be
optimized right, because that'swhat people are looking at first
.
It's like your first impression, okay.
(14:35):
So LinkedIn has some reallyunique features that you are
able to actually optimize, andthe first one is actually your
cover image.
Okay, this is the thing thatmost of you watching this it's
probably blank.
It's their standard LinkedInbanner that you haven't changed
because, frankly, you justdidn't think it was a big idea
or a big deal.
(14:55):
So I'm going to tell you, folks, this is a massive deal,
because this is essentially yourfree billboard that anybody
that lands on the platform canliterally look at and learn
about you, okay.
So if you were actually onLinkedIn right now, or if you're
watching this on LinkedIn andyou go to my platform, you
clearly know what I do.
It says I help entrepreneursblaze their own trail.
(15:17):
Of course, it's a little vague.
I want it to be.
It's got my company logo on oneside.
It's got my podcast logo.
It's got places on social.
You can find me an image of me,and so I'm highlighting exactly
what I want you to see to getyou interested to keep looking
down and read more.
Does that make sense, chris?
Speaker 2 (15:34):
Yeah, yeah, it does Absolutely.
Speaker 3 (15:35):
That's actually phase one.
That's where I would start, Iwould get that billboard because
folks billboards are not cheap.
If you're like a business thatwants to invest in a billboard
on the side of the road, you'regoing to be spending some coin,
and guess what folks.
This is how much LinkedIncharges you for that.
That's the right.
You might as well maximize it.
Think about a call to actionMaybe.
Hey, dm me for leadership ideas.
(15:58):
Hey, I'd love to connect.
Send me a message, test thingsout.
That's what marketing is allabout.
Is it's testing?
If you have an event coming up?
What I would have done for this, chris, is I would have changed
the billboard and saidinterviewing Jordan Mendoza on
March 1st.
And then you would see that itwould draw attention to the
event.
So there's so many things youcan do and I won't get into more
(16:18):
strategy, but hopefully is thathelpful to start out with.
Speaker 2 (16:21):
Yeah, no, definitely, because I think.
I mean you think that's thefirst thing people see and I
realized I was checking out minewhile you were talking about it
and I didn't realize whenyou're going live on video.
Speaker 3 (16:32):
It takes up that space.
Speaker 2 (16:33):
Yeah, the live video takes up that banner.
That's neat and we have peopletuning in.
So thanks guys for commentingand everything.
Okay, so the banner.
That's step one.
Yeah.
Speaker 3 (16:41):
I would look at that and say that is ground zero.
That's step one, because it'sthe largest piece of real estate
outside of your about summary,but it's the biggest visual
piece of real estate you have,yeah, okay.
So the next thing I would do islook at that picture of you.
If you, if that picture, if youhave a picture, chris, and
you're wearing a suit and tie,I'm like, bro, that's not you.
(17:01):
That might have been you in2017, before the pen.
You know what I'm saying, somake sure your picture
represents you today.
Speaker 2 (17:08):
Yeah.
Speaker 3 (17:09):
And not like yesterday or 2019.
You or I just graduated collegewith my cap on version of you
know what I'm saying?
That we see those types ofthings, but make sure it's a
representation of you, becausehere's the thing, folks, when
you're on LinkedIn, we'redealing with humans.
There's a human on the sideother side of every profile,
okay, and so if people canrelate to you as a human
(17:31):
business, it was a little easierand it's going to make sense as
we're moving our way down,because there's a few more
things I want to share.
So let you got a question aboutthat image or you're okay to go
down.
Speaker 2 (17:43):
No, yeah, that's good and, I think, making it clear.
So on mine I took thebackground away, so it's just my
face and a colorful match, thebrand calling of elevate behind
me.
That's a good strategy.
Speaker 3 (17:55):
Yeah, sure, yeah, test it out.
I'm a big believer in testing.
Speaker 2 (17:59):
What about the video that goes with the picture?
Speaker 3 (18:01):
you can do An intro video, yeah so, chris, now is
jumping into pro tips.
So if you want the pro tips onhow to turn your picture into a
video, dm me on Instagram theword blaze.
Okay.
So if you want to learn how todo that, we don't have time for
that today, unfortunately, butbecause we got to move on, Chris
, but let's go down right tothat headline text.
(18:21):
That's your next piece of realestate.
So there's a few ways to tackleit.
I see people doing heavy on thekeyword side, where they're
trying to get love and searchfrom those keywords, and then
you can also do what I've doneis I start with a service
statement.
So mine says I help serviceproviders build authority and
monetize social media.
(18:42):
And the reason why I'm doingthat is if anyone types into
search service providers orservice providers social media,
I'm actually going to be foundbased on that text.
Does that make sense?
Yeah, in addition to some ofthose other keywords that are in
there, like podcast, hose,speaker, coach, I also have,
(19:02):
you'll notice, a call to action.
At the very end it says followme for daily positive content,
right?
Because, I'm trying to tell myaudience what to do.
We need to be told what to do,and so when I think strategy on
the headline, I usually doservice statement keywords that
are relevant to being found thatI want to be found for, and
then call the action at the veryend.
Speaker 2 (19:23):
Okay, yeah, and I've been, I've been playing around
with that.
So I was basically I justfilled it with keywords at one
point and I just recentlychanged it to do a basically a
service or a fact about whyhaving a podcast is important
because 70% of listeners takeaction on products or services.
And then I go into say we helpentrepreneurs.
So I just change it, kind ofYep Testing that, because when
(19:47):
you send a message, that firstpercentage type thing and yeah,
I send it.
So I'm doing like the testingwith it as well and changing
from the keywords.
Speaker 3 (19:54):
But very good.
Speaker 2 (19:56):
Yeah, yeah, you gotta test it and that's something
again.
Speaker 3 (19:59):
think about what's happening in your world.
Is there, is there an event?
Is there like, because you haveagain, this is real estate,
folks, this is what people see,and you made a great point.
That's what people see, is thatfirst line when they're making
a decision, whether they'regoing to connect with you or not
.
So what do you want them to see, what do you want them to know?
Those are the questions I wouldask yourself.
Speaker 2 (20:20):
Yeah, okay, so that was with the headline, so we got
all the main stuff.
You first see what is the nextthing and not the next thing.
Speaker 3 (20:28):
Yeah, the next thing we got to tackle is that, about
summary, this one is a beast,folks.
I'll tell you why it's a beast.
You've got 2600 characters andI can tell you this most people
watching haven't even touchedthat amount of real estate that
you have.
And so why is important toChris?
Do you think that you'd want tohave more content there versus
(20:49):
less?
Speaker 2 (20:50):
Does it factor into searchability SEO at all?
Speaker 3 (20:53):
100%.
Speaker 2 (20:54):
Okay.
Speaker 3 (20:55):
So factors into SEO, but also this is your
opportunity.
It's called the about summaryand most people get this
confused with their resume,because what they do and I see
this time and time again theycopy their resume, that they
paste it in their experiencesection and they paste it in
their about summary and they maytweak a couple of things.
They may put their emailaddress at the bottom.
(21:16):
You can clearly see.
It's either written in thethird person or you can just see
that it's a copy paste job.
And I'm going to tell you whyit's not adding any value.
That, about summary, is aboutyou.
I'm talking to you.
Watching this it's about you,it's not about who, it's not
about the professional version.
So what I teach my clients islet's do this from a
storytelling perspective andlet's swing for the fences right
(21:39):
off the bat, because if youknow anything about good stories
and good videos, what usuallycaptivates people is that hook,
that headline.
So you want to start off, andso when I'm working with clients
, I'm saying think about yourjourney.
What got you to here today?
Speaker 1 (21:55):
Yeah.
Speaker 3 (21:55):
Because what most people put is in 2011, I got
promoted to VP and my life isstarting to get great, and it's
your life was way before 2011.
What happened in your childhood?
What lessons can you share withpeople?
That shows them who you aretoday and how you got there?
And so, if that makes sense,you've got to tell a story, and
(22:16):
so, if anyone that's watchingthis goes and reads mine, I'll
tell you exactly what my firstline says.
It says growing up with a momthat had one lung taught me a
lot about what real adversitywas.
And again, you share as much asyou want to share.
I want to share that because Iwant to share with people where
I get my strength from, andthat's from that woman that
raised me, that had one lung,and when most of us have two.
(22:38):
And so if you read that firstline, more than likely you're
going to be compelled tocontinue reading.
Okay, because you want to knowmore.
Does that make sense?
Speaker 2 (22:46):
Yeah, absolutely yeah , again, hooks them into.
Okay, now I'm interested.
What else is he saying downhere?
Speaker 3 (22:52):
Yeah, yeah, and if they make it through your about
summary, chances are they'regoing to check out your content
and then that content is they'regoing to decide for themselves.
Does this content match what Ijust read?
Speaker 1 (23:03):
Does that make sense.
Does this?
Speaker 3 (23:05):
stuff correlate, Because that's super important,
especially when you're doing apersonal brand.
You could say all these amazingthings, but is this how you
show up For?
Speaker 2 (23:13):
sure.
Speaker 3 (23:14):
That's how you're showing up through your content.
Speaker 2 (23:15):
Okay, so with that, so you have that.
Now we're directing them to thecontent we're putting out there
.
How do we maybe we have apodcast, maybe we have a product
service, something of thatnature how can we add value on
LinkedIn through our content?
What's a good way to show upwith valuable content to grow
that?
Speaker 3 (23:34):
One of the and I'll give you guys a quick pro tip.
Right, this is a pro tip foryour profile.
I see this very underutilizedon LinkedIn.
It's called the feature section, okay, and when you're on
LinkedIn, you're on your profile, you hit the little more tab
and it says you want to addsomething?
You can add what's called afeatured section and that
featured section.
What's really cool about it, inthe way that I teach my clients
(23:56):
to use it, is have that link tosomething or the one place you
want all your traffic to go.
So for you, chris, maybe it'sfor elevate media you want to
give out the five top tips tolaunching your podcast, and
that's a PDF resource that youwant everyone to have, because
you want to nurture thoserelationships and get them on a
(24:16):
call so you can see if you canserve them or not.
Does that?
Speaker 1 (24:19):
make sense.
Speaker 3 (24:19):
Yeah, for sure, that's essentially, you're
called a lead magnet, a landingpage, whatever you want to call
it, but what I'm instructing myclients to do is make that your
one item on your featuredsection, because what happens is
, when you're telling that storyand you're about summary, at
the end of that, there's plentyof opportunity to talk about
what you do, who you serve andhow you do it.
(24:40):
And then there's alsoopportunity and this is very
underutilized to write a verbalcall to action that says click
on my featured section for afree resource on how to launch
your podcast.
So what are we doing?
They've learned about us fromour billboard, with, maybe, a
call to action.
They've read that headline andthey know how we serve.
But now they've learned aboutus and we've told them what to
(25:02):
do next.
Speaker 2 (25:03):
Does that make sense?
Yeah for sure.
Just that flow.
I didn't even think about thatat the end.
Hey, click on the featured,because in mine I think it's.
If you want to hear more, let'schat, kind of thing.
Schedule call in a link in theabout and then I just Copy that
link right.
Speaker 3 (25:20):
Is it clickable or?
Speaker 2 (25:21):
is it clickable on the phone at least?
Speaker 3 (25:22):
Yeah, and then On mobile, I believe yeah.
And the featured is differentAgain from a measurement
standpoint, it's just easier topoint them to, especially a
landing page, because mostpeople have one.
It's tracking clicks, it'stracking versions right yeah,
you drive them to that one placeand again that one place might
change, that one place mightturn into two and now you've got
(25:43):
two links.
But if you're from ameasurement standpoint and from
a conversion standpoint, Ialways instruct people to just
make it easy.
Drive your traffic to one place.
Speaker 2 (25:52):
Cool.
So you could even say, hey,yeah, you're about to be talking
about you and your podcast andfollow or hit my feature to
subscribe or follow or to tunein.
Yeah, you want more downloads,point it to the podcast.
Perfect.
Speaker 3 (26:05):
That's a good, and mine actually goes to my About
Me page.
It's like the one-page website.
And then the second one is mypodcast.
Awesome, and again, it's up toyou how much content you want to
feature, but what I always sayis make sure that it's going to
add value to your end goals onthe platform, which my end goals
are want to reach more people,want to impact people in a
(26:28):
positive way.
I want to show people that theycan blaze their own trail
through my show.
I want to inspire people, so Ihave content that maybe has a
positive message.
So again positioning aroundwhat your goals are on LinkedIn.
Speaker 2 (26:41):
No, that's awesome and that's a great start to
optimize your profile there onLinkedIn.
And if you want more tips andguidance with that guys, make
sure you definitely getconnected with Jordan and
utilize just the free content heputs out there but then connect
for more guidance with hisprograms and things of that
nature.
But with that, so now you'veoptimized your profile and we
can wrap up with this kind ofconversation.
(27:02):
But your profile is optimized.
How do we now organically grow?
How do we connect peoplecorrectly without turning people
off?
Can people are out there justby this?
Do this?
How can we organically grow inthe correct way on LinkedIn?
Speaker 3 (27:16):
Yeah, so, once optimization is done, that's the
foundation.
That's like when you'rebuilding a house it's the
foundation that you're building.
And now that the foundation'sstrong, you've got to go into
content strategy.
So you've got to determine foryou what are your content
pillars, what is the lens thatyou're going to be creating
(27:37):
through on a consistent basis?
And so for me, that'sentrepreneurship, it's
motivation, it's podcast, it'ssocial media, it's the lanes
that I actually play in from abusiness and a podcast
standpoint.
So, now that I've got thatbaseline, it's like now that I
know the content I'm going tocreate, how am I going to create
it?
(27:57):
Am I going to do video?
Am I going to do text posts?
Am I going to do polls?
Am I going to put out microcontent or longer form content?
And then it's putting out thecontent.
And there's so many nuances andI think this is where most
people get lost is it's not justabout creating that content.
Once that content's created andeven going into creating it,
(28:20):
it's copywriting.
You've got to think about it'sopen-ended questions, it's your
hashtag strategy.
Are you commenting so that youcan drum up that engagement?
Are you engaging and replyingto everybody's comments?
And then are you taking thoserelationships offline.
So there's so much that goesinto that and I would love if
any of you have questions thatwatch this you want to connect
(28:42):
with me.
Send me a message on socialmedia.
I'm pretty easy to find and I'mhappy to jump on a call.
Speaker 2 (28:47):
Yeah With that.
You mentioned different typesof content out there.
Do you find on LinkedIn oneways heavier with the quote
unquote algorithm?
Speaker 3 (28:57):
Yeah, Right now with most platforms.
Chris, it's what's new Right.
Speaker 2 (29:02):
Right.
Speaker 3 (29:03):
What's newer on LinkedIn is polls, so polls are
performing higher organicallythan the other stuff, because
there's more attention.
What's also newer on LinkedInis audio, and so that's pushed
more.
It's a clubhouse style audioonly conversations, and so,
since that's new, that's alsogetting pushed more, and so
(29:25):
that's the way that mostplatforms work.
When Reels came out, why arethey giving them away a bunch of
money?
They want a bunch of people touse it, and so if you want to
find out which content to create, look and see what just came
out, and that's where I wouldput your focus.
Speaker 2 (29:39):
OK, awesome, that's good to know.
Yeah, I guess I did see alittle bit about the audio stuff
on LinkedIn.
I'm going to have to dive intothat a little bit more.
It's an interesting thing.
Clubhouse was OK and so thiswill be interesting to see what
that's like on LinkedIn.
But yeah, no, that's great.
Just guidance with that isfocus on the newer things but
still have utilize some of theother pieces of content.
(30:02):
Going forward with that.
Speaker 3 (30:04):
Yeah, consistency is the name of the game, yeah, the
bottom line.
For sure, if you're gonna showup, do it consistently, and my
advice is make sure you'reengaging with your audience,
because you post and go, so youpost leave.
When you come back and find noone there, there's a reason.
It's because you didn't stickaround.
Yeah, because it takes time.
Right, like you are a commenter, we all comment on stuff and
(30:28):
that time out of your day and sosomeone's gonna wrote comment
to you.
You should at least have thatdecency to reply back.
And, for sure, reciprocity is areal thing.
Speaker 2 (30:37):
Yeah, I it's, yeah, I agree.
So I'm curious with youropinion too.
On this next question I havewith messaging people Is there a
good etiquette to do that?
Speaker 1 (30:50):
Is it okay, just to go?
Speaker 2 (30:51):
add people and message yeah, let's have a
little bit.
Speaker 3 (30:55):
Listen, here's my thoughts on it and this is my
perspective.
Take it for what it's worth orleave it for what it's worth.
It's up to you.
But I Always say why do peoplego for dessert before the
appetizers even served?
Like what's the point of that,what's the point of does that
(31:16):
make sense?
And so, like, when you comeinto my DMs and you're trying to
sell, usually they're trying tosell me what I sell to other
people.
They obviously they haven'tdone any research, yeah, and
it's.
And I find myself in the DMscoaching people.
Hmm, because I have empathy andI feel bad that they're using a
terrible strategy.
Now, does that strategy work?
(31:37):
For some people Is there.
Is it a numbers strategy?
A thousand percent, that's whatit is.
And if you send a thousandpeople messages, there's a small
percentage of them that aregonna say yes, but your
reputation isn't gonna lookgreat.
Right, you know what I'm sayingand I'm in this for the long
term, not the short term, so I'minto not transactions, but
(31:58):
let's talk transformation.
Like, how do I transformpeople's lives?
And I heard that from the greatJohn Maxwell and that changed
my life.
He's don't be abouttransactions, be about
transformation.
I can't transform you if I sellyou something the first second
I meet you.
There's no transformationbecause we hadn't built a
relationship.
There's nothing sustainablethere.
And so what I do whenever I'mconnecting with someone it's and
(32:21):
I'll literally this is myscript is like hey, chris,
thanks so much for connecting.
If there's any way I can addvalue to you or provide
assistance, please let me know.
Have a great week.
That's what it should be,because that's what it is.
If I meet, if I met Chris inreal life, I'm not gonna be like
hey, chris, great to meet you.
Do you want to buy someproducts and services?
Speaker 2 (32:41):
Yeah, unless you're the girl scout.
How?
Speaker 3 (32:43):
weird that would be.
If we communicated like that ashuman being, you'd be like, hey
, great, connecting, there's anyway we can help each other out
or collaborate.
I'd love to do that, becausethat's true.
That's actually how I feelmm-hmm the people that are
sending the sales immediatelyafter connecting.
They're not in it to know you.
Does that make sense?
Speaker 2 (33:01):
there's a hundred percent mission.
They're in, yeah in now.
Speaker 3 (33:05):
Yeah, they're not thinking about the future.
Speaker 2 (33:07):
Yeah, and I, man, I, when I started that's how I was
being taught was, hey, justnumbers, send out a bunch of
just sales messages, and it feltcrummy to me and I went with it
for a while and then I just Ilearned from people who were
actually doing what I wanted todo and get the Levels I wanted.
You there, hey, like you said,it's about transformation, it's
about relationship, and so itdefinitely changed that and it
(33:28):
can still improve.
I'm still looking at mymessaging and I'm like did that
come off too strong?
Did that come off the wrong way?
Like again, just what you'veiterated on.
Everything is test it if youhave people come back and say,
hey, I don't even know you, orwhatever it might be.
Speaker 3 (33:43):
I'm gonna solve your problem right now, chris.
Yeah, go ahead, do it, do it,yeah, this is another pro tip,
but this is bonus hour for youguys here we go.
Here's what you do.
If you think your messagesthey're making you feel a little
weird, leave them a voice note,right?
Yeah, leave my voice note.
Speaker 2 (33:58):
Yeah, why not?
Speaker 3 (33:59):
Why not?
You can get, you can probablysay what you wanted to say.
You have 60 seconds to say whatyou want to say and I'll tell
you this when I get voice notesand you probably can attest to
this and you've gotten them.
It feels special.
Speaker 2 (34:10):
Yeah so.
Speaker 3 (34:11):
So maybe, if you're in your head about the message,
change the medium of how you'redelivering it.
Speaker 2 (34:15):
Yeah, I've done, and I've done, actually, like little
video clips to video.
There you go.
Yeah, another great idea showup on camera send a video.
Speaker 3 (34:23):
Mix it up, guys.
No, if you're getting stuck onone thing like, you're stuck on
it, so you got a chain like howdo you get unstuck?
You got to change yourenvironment.
You can't keep doing the samething.
So hopefully that's helpful.
Speaker 2 (34:35):
Absolutely yeah, and I think it is, and you just have
to take note on what'shappening, the results you're
getting, and, yeah, tweak andtest and just change things up.
Man, this is this has beengreat.
Linkedin was a real Kind ofdark horse for me.
You know, social media wise isprobably my least.
I'm not gonna do anything onLinkedIn and I started getting
more into it and, plus, it helpswe provide services for
(34:57):
businesses and so I was like,okay, that's where I need to be.
So I was learning more on myown and this has been a good
conversation.
So people like this is gold.
Guys, if you're trying to growon LinkedIn, I hope you were
taking notes.
If not, go back and watch usagain connect with Jordan, but
just Phenomenal.
So I appreciate you sharing allthat.
Yeah, the last thing I want Iask all my guests basically is
(35:19):
you know, the fifth trait isthat everyone's created uniquely
with potential and purpose toleave a positive mark on the
world.
And so, when everything is saidand done for you here on earth,
jordan, what do you hope yourpositive mark is?
Speaker 3 (35:35):
Yeah, my mind is all about legacy.
It's legacy for my kids.
We've got five children and wedidn't really dive into my story
or journey very humblebeginnings, shouldn't have made
it more than probably three orfour times and and didn't have a
father, didn't meet my dad tillI was 12.
And so raising my kids is superimportant to me, trying to Be
(35:55):
present for them, but also, as Igot older, realizing that I
can't carry resentment, sogetting my dad involved in their
lives and having him be a partof that, and this is why I do
everything I do.
It's for them, it's to createthat legacy, knowing that I've
helped them and I've set them up, but not given them things, but
I've given them lessons andI've taught them, and my hopes
(36:17):
is that my kids are involved inthings that I do.
I mean it, but if they don'tlike it, I'm gonna support
whatever they want to do and Ithink, as a parent, that's all
that that you can ask for.
Is that with your kids, becauseI've seen it done the wrong way
.
A few different occasions, andit's let's have that those kids
do what we want them to do,because we missed out on X, y or
Z, but what my goal is, let mejust invest in their strengths,
(36:40):
let me just invest in them andand that's what happiness is
gonna look like for me as aparent.
That's awesome.
Speaker 2 (36:48):
So good and, yeah, just by watching you, connect
with you and just seeing whatyou've been doing, you're
definitely building that legacy.
It's great to be connect with,connected with you and having
you on the show.
Where can people find you, findout more about you, man?
Speaker 3 (37:02):
Yeah, so probably the easiest place, you can just go
to Jordan jaymondosacom.
That's.
You'll learn a little bit moreabout me.
You can connect, learn aboutsome of the things I do the
podcast, some of the YouTubestuff, also all on social media.
Linkedin send me a connectionrequest.
Instagram is at Jordanjaymondosa, tiktok at Jordan
jaymondosa.
Twitter pretty much the samehandle everywhere and I'd love
(37:25):
to connect with you, appreciatethat, jordan, no problem, you're
willingness to be on here todayagain.
Speaker 2 (37:29):
guys, jordan Mendoza, founder CEO blazer, own trail
consulting Jordan.
Thanks again.
Speaker 3 (37:35):
My pleasure, buddy.
Thank you for having me.
Speaker 1 (37:37):
Thank you for listening to the elevate media
podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
You.
Welcome to the Elevate Media Podcast with your
host, Chris Anderson.
In this show, Chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, ChrisAnderson.
Speaker 2 (00:28):
I am Chris Anderson, your host, and I'm looking
forward to today's conversationand I think most of you will as
well, especially if you aretrying to grow your brand or
business on LinkedIn.
We have, you know, the magician, the expert of LinkedIn.
I mean, I'll let him talk aboutit a little bit about it, but
he's done amazing on LinkedIn,and so we got Jordan Mendoza on
(00:50):
the show today and lookingforward to just me personally
picking his brain, asking a lotof questions so I can get better
on LinkedIn, and I hope youguys will take something from it
as well.
So, looking forward to that,jordan, welcome up today.
Speaker 3 (01:03):
Hey, what's an honor to be here, chris.
Anytime I get a chance to speakand potentially help somebody
get better, that's what I'm allabout.
Speaker 2 (01:11):
Absolutely, and I'd love for you.
I'm going to give you the floorof the stage for a second and
just tell everybody aboutyourself high level and yeah,
what you do Perfect.
Speaker 3 (01:21):
Yeah, first off, I am a father of five Yep, five kids
.
I don't know if we're the crazyones or if we're the smart ones
Time will tell for sure, butyeah, father of five, married to
my wife, natalie, and we've gota couple things going on.
I've got a couple of businesses.
I've got a podcast that'sranked in the top 1.5% globally
(01:41):
called Blazure Own Trail, and Ihelp a lot of businesses with
digital marketing, sales andleadership.
Speaker 2 (01:51):
Awesome, yeah, and it's five kids.
I joke with my wife we're goingto have four, we have six and
she's I don't know, we got oneright now and it's okay.
And I'm like, yeah, I know Timewill tell the same thing, but
that's awesome, man, that you'reable to raise five kids and you
spend time with your wife andhave a couple of businesses and
a successful podcast Just atestament to what you do, who
you are, and so that's reallycool and thankful to have you on
(02:13):
the show.
Looking forward to diving intoLinkedIn.
I think it's what we're goingto head with this.
Drew Laerson, thanks for tuningin, buddy, Good morning.
Thanks for all those tuning inlive and watching live.
So hope you can take somethingaway from this.
But yeah, jordan, linkedin man,I know you went in the span of
eight to nine months and grewyour following to 20,000, or had
(02:36):
a massed 20,000 followersthrough your strategies.
Is that correct?
Speaker 3 (02:40):
Yeah, yeah, it was so really, the journey kind of
started.
I've had a LinkedIn accountforever, like most people.
Right, it was the place thatyou went on when you wanted to
showcase.
I looked at it like if I got apromotion, I wanted the world to
know about this.
I would go and do a post andshow people that I got this new
role, or maybe supporting acolleague that had a work
(03:00):
anniversary or maybe a birthday.
It was almost used for thosetype of milestones and if you
were looking for a job, right,because it was like the job
place that was competing withIndeed.
Those were big job networks.
And then something started tochange in 2019 when they
introduced video right, or allof a sudden, we're starting to
(03:22):
see video on LinkedIn, andaround April is around the time
I started getting active and itwas actually because Chris my
company, I was a trainingmanager and they gave me a goal
and they said we want you tofind a social platform that we
can get associates involved in.
Maybe they can learn outside ofthe company and get information
.
And so I started researchingand I stumbled upon LinkedIn and
(03:44):
it's funny looking back andthis is literally this would be
good context for the audienceFull of 19,.
My first video ready.
It was a video where I said,hey, I'm looking for someone
that does social media.
Maybe social media marketingunderstands that I'm trying to
find a platform to help myassociates learn.
Speaker 2 (04:03):
So this is 2019.
Speaker 3 (04:05):
What do I do today, Chris?
Speaker 2 (04:07):
You do that thing.
Speaker 3 (04:08):
I use social media to help people learn to bring in
revenue for their business.
A few years.
I look at it.
I'm like a few years ago Ididn't know the space, and now
I'm.
People look at me like anexpert and it's not because I'm
an expert, because I may havemore information than them.
I know a little bit more thanthem and really I hope this is
helpful for someone to hear.
You don't have to know it all,because no one does, but you
(04:31):
have to be at least a little bitahead of somebody in order to
teach them.
And the beautiful thing aboutteaching, because I know I did
it for free for a lot of 2019,until my wife busted me.
She's are you charging for this, bro?
What are you doing?
But so I know that you've gotit.
But when you teach, you soakthat knowledge back up.
Every time you teach, you'regaining that again.
(04:52):
And that's why in Japan theysay teaching is learning twice.
Each time you teach, you learnit again.
And so what happened, chris, isI was putting in reps.
I didn't realize it, but I wasliterally getting on a call with
a guy like you and I would givehim tips and they would go use
it and it would work.
And so I started to essentiallybuild my 12 week program.
The early days of it was bytesting out what I was doing,
(05:15):
testing that same strategy withother people.
They were having success.
And then I would do it withcompany pages.
I would find success there andthat kind of started building
out the framework.
Speaker 2 (05:24):
Yeah, that's, and it's just so cool because you
know we connected I think earlyon too, way back in the day,
like when we both got.
I went back in the day I saylike it's been decades, but I
will be both her starting outand you know I was starting out
and you know dabbling inbusiness and what that looked
like and you know seeing itmorph and change into now having
(05:45):
an elevate media where youpodcast production.
Same kind of thing.
I was doing podcasting andhelping people put pieces
together in their lives.
And then I had people ask mehow do you do a podcast, how do
you launch a podcast, how do youmarket, how do you grow your
listenership?
And so do it same kind of thing.
It was doing a lot of it forfree.
How do you edit?
And just eventually, hey, maybeI should start creating this as
(06:09):
revenue and kind of startbuilding it.
But yeah, I loved what you saidand how the Japanese said like
when you teach, you're learningtwice.
I think that's so true beingable to, because you have to
break it down specifically in acertain way when you're teaching
to people, because you have tounderstand it at a different
level and be able to presentthat to people in a way that
(06:29):
they can take in.
So I think that was a really,really good point you made there
and I'm sure, when you're onthis journey diving into
LinkedIn and trying tounderstand it better when 2019,
we've seen probably a lot ofchanges on that platform.
What have been some of the goodand bad and let's go Clint
(06:50):
Eastwood and ugly changes thatyou've seen on LinkedIn through
this time period?
You've been focusing on it.
Speaker 3 (06:57):
Yeah, I think good, we're seeing a lot more creators
.
I think some people would lookat that and say if there's less
people creating, then I'm goingto get more views and I'm going
to grow more.
And what I say to that is wewant more people creating, right
, it's more ideas, it's moreinnovation, it's more content
out there.
And so I've loved the fact thatthere's more people actually
(07:19):
attempting to create, becauseyou can never get better in
anything if you don't put inthose reps, if you don't
continuously put out content.
And that's why, when I'm workingwith clients, people say hey, I
took two days off and I noticedthings changed.
Why did they change?
Because we took two days off.
And so the algorithms itdoesn't matter what platform
you're on and I'm not trying tolook at this like the big bad
(07:41):
algorithm but algorithms the waythat they work is they go based
off of the data, and so ifyou're putting out content
consistently, the algorithmnaturally wants to show it to
more people.
So when you stop creating, itsays where have you been at, bro
, like you have been out alittle bit.
Let's show it to this group andthen we'll see how it performs
and then we'll show it to alarger group of people.
Speaker 2 (08:03):
Yeah, and I think consistency is huge and just
sticking with it.
It takes time.
Like you said, you started 2019.
I started in 2019 and we're notexperts.
We're a little farther aheadthan the people we're helping,
like you said earlier, andthat's the key is just sticking
with it the ups and downs, thegood, the bad, the uglies, all
that and just keep pushingforward, because there's going
(08:24):
to be changes on the platforms,there are going to be changes in
the algorithm, whatever it is,and if you can just stay
consistent and continue to learnwhat content your audience is
seeking and just continually putthat out there, you're going to
see improvement over time.
And got to give a shout out toWill.
He says love this cooking eggswhile listening to business
talks.
(08:44):
Thanks, man.
Hey, we're glad you're tuningin and listening.
If you have questions let usknow on LinkedIn.
But yeah, jordan.
So with that right now, 2022,march, which is crazy, we're
already in March, cali.
But what do you see LinkedIn?
Do you see LinkedIn going acertain direction this year,
with maybe some new things thatare coming out that not many
(09:06):
know of that you might know, orjust the direction the
platform's headed, before wedive into how to actually
utilize LinkedIn to grow?
Speaker 3 (09:13):
Yeah, I think the few things I've noticed that
they're really making pushestowards recently is the creator
community.
They just have their firstcohort of the LinkedIn creator
accelerator.
I think it's 10 or 12 weekprogram where they're teaching
people and they're giving theminside looks at some of the
stuff that's releasing maybefeatures that other users don't
(09:35):
have, and so what I like aboutthat is you get real people.
You get real case studies ofpeople testing these things out
and trying to figure it outbefore the masses do.
And, of course, for LinkedIn,that's great for them because
they're using people who arealready.
If they're selecting you,there's a reason, right, there's
a reason that they see you,they're watching, they're seeing
your content.
(09:55):
Maybe you've got a positivemessage, something like that and
the fact that they're investingin creators, I think is huge.
And, yeah, we're seeing thatwith TikTok, we see that with
Instagram, with Reels If I hearpeople say they don't have a job
, well, start creating Reels andthey'll actually give you
bonuses, like I've got one rightnow where I can earn up to a
thousand bucks just by puttingout videos that I'm going to put
(10:16):
out anyways, and there's noshortage of ways to monetize
your brand.
And there's no better time, Ifeel like, in history than today
.
The best time was yesterday.
The second best time is now tostart putting your message out,
because you can become your ownmedia system, and that's
essentially what I've done withLinkedIn.
My goal is to reach as manypeople as I can, to put out a
(10:40):
positive message, to show themwhat's possible, to blaze their
own trail.
That's what my whole brand isabout.
And so I want as large of anaudience as I can get, not for
the vanity's sake, but so that Ican reach an impact, and the
only way to get there is to putout content, is to show up
consistently.
It's to engage with youraudience and then take the
(11:01):
online offline.
Don't just connect with peopleon the platform, but maybe jump
on a call like this or a liveinterview and really get to know
people, because the missingingredient that I see on
LinkedIn today is people aren'treally about building contextual
relationships and business isabout relationships, because if
you have a relationship that'ssustainable, transactions are
(11:22):
easy.
Folks Like I can go do atransaction any day of the week.
It means nothing.
But relationships take time.
You've got to nurture them, andso when I think about what is
the sale cycle of the platform,look like right.
It's make sure your profile isdialed in.
It's got to be optimized sothat you can reach the maximum
possibility of viewing potential, because that's your intro to
(11:43):
people From there.
Make sure you're creatingcontent that either is
empowering, engaging, inspiring,entertaining consistently
engage with that audience, makesure you're communicating and
nurturing relationships and thentake the online offline.
That's really essentially.
At the end of the day, that'swhat the sale cycle of the
platform looks like.
Speaker 2 (12:02):
Absolutely, and it's such a depending on if that's
where your audience, of course,is there.
That's it.
Oh, they're there, I don't care.
Speaker 3 (12:09):
Yeah, it is true, I was about to say I would love to
argue with anyone that saysthey can't find clients or
people, or book readers orpodcast listeners or food eaters
.
You know what I'm saying.
I don't care what you do, yourclients are there.
You just might not know how tofind them.
That's a good point and that'swhat I do, is I'm teaching
people how to actually findtheir ideal audience and then
(12:32):
turn those into potentialbusiness partnerships, like
strategic things like we'redoing together.
Speaker 1 (12:36):
Yeah, and that's what it's all about.
Speaker 3 (12:38):
It's about how do we leverage this platform for the
good?
Yeah, and that means business,that means relationships.
Speaker 2 (12:45):
And I think that's a great point too, because I think
when I first dabbled inLinkedIn man, I don't even
remember how long ago it was,but I think back then I think it
was less, not saturated, butless used, but now so many
people are utilizing and seeingthe benefit.
I think, yeah, exactly to yourpoint.
You can find your audience,your target market, there for
(13:07):
sure.
So let's pivot a little withthat, because we're on LinkedIn
now, we're trying to get infront of that target audience,
that target market.
You mentioned optimizing yourprofile, so what does that look
like?
I know there's a lot on theprofile that we can be digging
into, or are there some mainareas we need to focus on?
Yeah 100%, and how yeah?
Speaker 3 (13:27):
Yeah, and I'll give you guys the strategies.
We're actually going to pausejust for a second and I'm going
to give you guys time, likeliterally take notes, because if
you make these changes and thisis not a guess, because I help
clients with this all the timeif you implement what I'm going
to tell you, you will actuallysee positive results, and that's
what I want for anyone that'sgoing to watch or listen to this
(13:47):
or maybe you're watching thislive, actually, right now,
before we move forward.
If you're watching this livetype in the comments the word
live All right.
If you're watching this on thereplay, which will be after he
publishes this type in hashtagreplay, all right.
And then, that way Chris isgoing to.
Is that helpful, chris?
Absolutely.
Who's engaging?
Do we have any comments thathave been coming in?
(14:09):
Any livers?
Anyone watching?
Speaker 2 (14:12):
Not at this moment, hopefully, we do here in a
second.
Speaker 3 (14:13):
Perfect, and maybe we'll end up seeing some replays
tomorrow, which is fine Forsure so when you get to this
place, though, here's what youwant to think about.
Every platform I don't care ifyou're on LinkedIn, if you're on
TikTok, Facebook, instagram,all of them your bio has to be
optimized right, because that'swhat people are looking at first
.
It's like your first impression, okay.
(14:35):
So LinkedIn has some reallyunique features that you are
able to actually optimize, andthe first one is actually your
cover image.
Okay, this is the thing thatmost of you watching this it's
probably blank.
It's their standard LinkedInbanner that you haven't changed
because, frankly, you justdidn't think it was a big idea
or a big deal.
(14:55):
So I'm going to tell you, folks, this is a massive deal,
because this is essentially yourfree billboard that anybody
that lands on the platform canliterally look at and learn
about you, okay.
So if you were actually onLinkedIn right now, or if you're
watching this on LinkedIn andyou go to my platform, you
clearly know what I do.
It says I help entrepreneursblaze their own trail.
(15:17):
Of course, it's a little vague.
I want it to be.
It's got my company logo on oneside.
It's got my podcast logo.
It's got places on social.
You can find me an image of me,and so I'm highlighting exactly
what I want you to see to getyou interested to keep looking
down and read more.
Does that make sense, chris?
Speaker 2 (15:34):
Yeah, yeah, it does Absolutely.
Speaker 3 (15:35):
That's actually phase one.
That's where I would start, Iwould get that billboard because
folks billboards are not cheap.
If you're like a business thatwants to invest in a billboard
on the side of the road, you'regoing to be spending some coin,
and guess what folks.
This is how much LinkedIncharges you for that.
That's the right.
You might as well maximize it.
Think about a call to actionMaybe.
Hey, dm me for leadership ideas.
(15:58):
Hey, I'd love to connect.
Send me a message, test thingsout.
That's what marketing is allabout.
Is it's testing?
If you have an event coming up?
What I would have done for this, chris, is I would have changed
the billboard and saidinterviewing Jordan Mendoza on
March 1st.
And then you would see that itwould draw attention to the
event.
So there's so many things youcan do and I won't get into more
(16:18):
strategy, but hopefully is thathelpful to start out with.
Speaker 2 (16:21):
Yeah, no, definitely, because I think.
I mean you think that's thefirst thing people see and I
realized I was checking out minewhile you were talking about it
and I didn't realize whenyou're going live on video.
Speaker 3 (16:32):
It takes up that space.
Speaker 2 (16:33):
Yeah, the live video takes up that banner.
That's neat and we have peopletuning in.
So thanks guys for commentingand everything.
Okay, so the banner.
That's step one.
Yeah.
Speaker 3 (16:41):
I would look at that and say that is ground zero.
That's step one, because it'sthe largest piece of real estate
outside of your about summary,but it's the biggest visual
piece of real estate you have,yeah, okay.
So the next thing I would do islook at that picture of you.
If you, if that picture, if youhave a picture, chris, and
you're wearing a suit and tie,I'm like, bro, that's not you.
(17:01):
That might have been you in2017, before the pen.
You know what I'm saying, somake sure your picture
represents you today.
Speaker 2 (17:08):
Yeah.
Speaker 3 (17:09):
And not like yesterday or 2019.
You or I just graduated collegewith my cap on version of you
know what I'm saying?
That we see those types ofthings, but make sure it's a
representation of you, becausehere's the thing, folks, when
you're on LinkedIn, we'redealing with humans.
There's a human on the sideother side of every profile,
okay, and so if people canrelate to you as a human
(17:31):
business, it was a little easierand it's going to make sense as
we're moving our way down,because there's a few more
things I want to share.
So let you got a question aboutthat image or you're okay to go
down.
Speaker 2 (17:43):
No, yeah, that's good and, I think, making it clear.
So on mine I took thebackground away, so it's just my
face and a colorful match, thebrand calling of elevate behind
me.
That's a good strategy.
Speaker 3 (17:55):
Yeah, sure, yeah, test it out.
I'm a big believer in testing.
Speaker 2 (17:59):
What about the video that goes with the picture?
Speaker 3 (18:01):
you can do An intro video, yeah so, chris, now is
jumping into pro tips.
So if you want the pro tips onhow to turn your picture into a
video, dm me on Instagram theword blaze.
Okay.
So if you want to learn how todo that, we don't have time for
that today, unfortunately, butbecause we got to move on, Chris
, but let's go down right tothat headline text.
(18:21):
That's your next piece of realestate.
So there's a few ways to tackleit.
I see people doing heavy on thekeyword side, where they're
trying to get love and searchfrom those keywords, and then
you can also do what I've doneis I start with a service
statement.
So mine says I help serviceproviders build authority and
monetize social media.
(18:42):
And the reason why I'm doingthat is if anyone types into
search service providers orservice providers social media,
I'm actually going to be foundbased on that text.
Does that make sense?
Yeah, in addition to some ofthose other keywords that are in
there, like podcast, hose,speaker, coach, I also have,
(19:02):
you'll notice, a call to action.
At the very end it says followme for daily positive content,
right?
Because, I'm trying to tell myaudience what to do.
We need to be told what to do,and so when I think strategy on
the headline, I usually doservice statement keywords that
are relevant to being found thatI want to be found for, and
then call the action at the veryend.
Speaker 2 (19:23):
Okay, yeah, and I've been, I've been playing around
with that.
So I was basically I justfilled it with keywords at one
point and I just recentlychanged it to do a basically a
service or a fact about whyhaving a podcast is important
because 70% of listeners takeaction on products or services.
And then I go into say we helpentrepreneurs.
So I just change it, kind ofYep Testing that, because when
(19:47):
you send a message, that firstpercentage type thing and yeah,
I send it.
So I'm doing like the testingwith it as well and changing
from the keywords.
Speaker 3 (19:54):
But very good.
Speaker 2 (19:56):
Yeah, yeah, you gotta test it and that's something
again.
Speaker 3 (19:59):
think about what's happening in your world.
Is there, is there an event?
Is there like, because you haveagain, this is real estate,
folks, this is what people see,and you made a great point.
That's what people see, is thatfirst line when they're making
a decision, whether they'regoing to connect with you or not
.
So what do you want them to see, what do you want them to know?
Those are the questions I wouldask yourself.
Speaker 2 (20:20):
Yeah, okay, so that was with the headline, so we got
all the main stuff.
You first see what is the nextthing and not the next thing.
Speaker 3 (20:28):
Yeah, the next thing we got to tackle is that, about
summary, this one is a beast,folks.
I'll tell you why it's a beast.
You've got 2600 characters andI can tell you this most people
watching haven't even touchedthat amount of real estate that
you have.
And so why is important toChris?
Do you think that you'd want tohave more content there versus
(20:49):
less?
Speaker 2 (20:50):
Does it factor into searchability SEO at all?
Speaker 3 (20:53):
100%.
Speaker 2 (20:54):
Okay.
Speaker 3 (20:55):
So factors into SEO, but also this is your
opportunity.
It's called the about summaryand most people get this
confused with their resume,because what they do and I see
this time and time again theycopy their resume, that they
paste it in their experiencesection and they paste it in
their about summary and they maytweak a couple of things.
They may put their emailaddress at the bottom.
(21:16):
You can clearly see.
It's either written in thethird person or you can just see
that it's a copy paste job.
And I'm going to tell you whyit's not adding any value.
That, about summary, is aboutyou.
I'm talking to you.
Watching this it's about you,it's not about who, it's not
about the professional version.
So what I teach my clients islet's do this from a
storytelling perspective andlet's swing for the fences right
(21:39):
off the bat, because if youknow anything about good stories
and good videos, what usuallycaptivates people is that hook,
that headline.
So you want to start off, andso when I'm working with clients
, I'm saying think about yourjourney.
What got you to here today?
Speaker 1 (21:55):
Yeah.
Speaker 3 (21:55):
Because what most people put is in 2011, I got
promoted to VP and my life isstarting to get great, and it's
your life was way before 2011.
What happened in your childhood?
What lessons can you share withpeople?
That shows them who you aretoday and how you got there?
And so, if that makes sense,you've got to tell a story, and
(22:16):
so, if anyone that's watchingthis goes and reads mine, I'll
tell you exactly what my firstline says.
It says growing up with a momthat had one lung taught me a
lot about what real adversitywas.
And again, you share as much asyou want to share.
I want to share that because Iwant to share with people where
I get my strength from, andthat's from that woman that
raised me, that had one lung,and when most of us have two.
(22:38):
And so if you read that firstline, more than likely you're
going to be compelled tocontinue reading.
Okay, because you want to knowmore.
Does that make sense?
Speaker 2 (22:46):
Yeah, absolutely yeah , again, hooks them into.
Okay, now I'm interested.
What else is he saying downhere?
Speaker 3 (22:52):
Yeah, yeah, and if they make it through your about
summary, chances are they'regoing to check out your content
and then that content is they'regoing to decide for themselves.
Does this content match what Ijust read?
Speaker 1 (23:03):
Does that make sense.
Does this?
Speaker 3 (23:05):
stuff correlate, Because that's super important,
especially when you're doing apersonal brand.
You could say all these amazingthings, but is this how you
show up For?
Speaker 2 (23:13):
sure.
Speaker 3 (23:14):
That's how you're showing up through your content.
Speaker 2 (23:15):
Okay, so with that, so you have that.
Now we're directing them to thecontent we're putting out there
.
How do we maybe we have apodcast, maybe we have a product
service, something of thatnature how can we add value on
LinkedIn through our content?
What's a good way to show upwith valuable content to grow
that?
Speaker 3 (23:34):
One of the and I'll give you guys a quick pro tip.
Right, this is a pro tip foryour profile.
I see this very underutilizedon LinkedIn.
It's called the feature section, okay, and when you're on
LinkedIn, you're on your profile, you hit the little more tab
and it says you want to addsomething?
You can add what's called afeatured section and that
featured section.
What's really cool about it, inthe way that I teach my clients
(23:56):
to use it, is have that link tosomething or the one place you
want all your traffic to go.
So for you, chris, maybe it'sfor elevate media you want to
give out the five top tips tolaunching your podcast, and
that's a PDF resource that youwant everyone to have, because
you want to nurture thoserelationships and get them on a
(24:16):
call so you can see if you canserve them or not.
Does that?
Speaker 1 (24:19):
make sense.
Speaker 3 (24:19):
Yeah, for sure, that's essentially, you're
called a lead magnet, a landingpage, whatever you want to call
it, but what I'm instructing myclients to do is make that your
one item on your featuredsection, because what happens is
, when you're telling that storyand you're about summary, at
the end of that, there's plentyof opportunity to talk about
what you do, who you serve andhow you do it.
(24:40):
And then there's alsoopportunity and this is very
underutilized to write a verbalcall to action that says click
on my featured section for afree resource on how to launch
your podcast.
So what are we doing?
They've learned about us fromour billboard, with, maybe, a
call to action.
They've read that headline andthey know how we serve.
But now they've learned aboutus and we've told them what to
(25:02):
do next.
Speaker 2 (25:03):
Does that make sense?
Yeah for sure.
Just that flow.
I didn't even think about thatat the end.
Hey, click on the featured,because in mine I think it's.
If you want to hear more, let'schat, kind of thing.
Schedule call in a link in theabout and then I just Copy that
link right.
Speaker 3 (25:20):
Is it clickable or?
Speaker 2 (25:21):
is it clickable on the phone at least?
Speaker 3 (25:22):
Yeah, and then On mobile, I believe yeah.
And the featured is differentAgain from a measurement
standpoint, it's just easier topoint them to, especially a
landing page, because mostpeople have one.
It's tracking clicks, it'stracking versions right yeah,
you drive them to that one placeand again that one place might
change, that one place mightturn into two and now you've got
(25:43):
two links.
But if you're from ameasurement standpoint and from
a conversion standpoint, Ialways instruct people to just
make it easy.
Drive your traffic to one place.
Speaker 2 (25:52):
Cool.
So you could even say, hey,yeah, you're about to be talking
about you and your podcast andfollow or hit my feature to
subscribe or follow or to tunein.
Yeah, you want more downloads,point it to the podcast.
Perfect.
Speaker 3 (26:05):
That's a good, and mine actually goes to my About
Me page.
It's like the one-page website.
And then the second one is mypodcast.
Awesome, and again, it's up toyou how much content you want to
feature, but what I always sayis make sure that it's going to
add value to your end goals onthe platform, which my end goals
are want to reach more people,want to impact people in a
(26:28):
positive way.
I want to show people that theycan blaze their own trail
through my show.
I want to inspire people, so Ihave content that maybe has a
positive message.
So again positioning aroundwhat your goals are on LinkedIn.
Speaker 2 (26:41):
No, that's awesome and that's a great start to
optimize your profile there onLinkedIn.
And if you want more tips andguidance with that guys, make
sure you definitely getconnected with Jordan and
utilize just the free content heputs out there but then connect
for more guidance with hisprograms and things of that
nature.
But with that, so now you'veoptimized your profile and we
can wrap up with this kind ofconversation.
(27:02):
But your profile is optimized.
How do we now organically grow?
How do we connect peoplecorrectly without turning people
off?
Can people are out there justby this?
Do this?
How can we organically grow inthe correct way on LinkedIn?
Speaker 3 (27:16):
Yeah, so, once optimization is done, that's the
foundation.
That's like when you'rebuilding a house it's the
foundation that you're building.
And now that the foundation'sstrong, you've got to go into
content strategy.
So you've got to determine foryou what are your content
pillars, what is the lens thatyou're going to be creating
(27:37):
through on a consistent basis?
And so for me, that'sentrepreneurship, it's
motivation, it's podcast, it'ssocial media, it's the lanes
that I actually play in from abusiness and a podcast
standpoint.
So, now that I've got thatbaseline, it's like now that I
know the content I'm going tocreate, how am I going to create
it?
(27:57):
Am I going to do video?
Am I going to do text posts?
Am I going to do polls?
Am I going to put out microcontent or longer form content?
And then it's putting out thecontent.
And there's so many nuances andI think this is where most
people get lost is it's not justabout creating that content.
Once that content's created andeven going into creating it,
(28:20):
it's copywriting.
You've got to think about it'sopen-ended questions, it's your
hashtag strategy.
Are you commenting so that youcan drum up that engagement?
Are you engaging and replyingto everybody's comments?
And then are you taking thoserelationships offline.
So there's so much that goesinto that and I would love if
any of you have questions thatwatch this you want to connect
(28:42):
with me.
Send me a message on socialmedia.
I'm pretty easy to find and I'mhappy to jump on a call.
Speaker 2 (28:47):
Yeah With that.
You mentioned different typesof content out there.
Do you find on LinkedIn oneways heavier with the quote
unquote algorithm?
Speaker 3 (28:57):
Yeah, Right now with most platforms.
Chris, it's what's new Right.
Speaker 2 (29:02):
Right.
Speaker 3 (29:03):
What's newer on LinkedIn is polls, so polls are
performing higher organicallythan the other stuff, because
there's more attention.
What's also newer on LinkedInis audio, and so that's pushed
more.
It's a clubhouse style audioonly conversations, and so,
since that's new, that's alsogetting pushed more, and so
(29:25):
that's the way that mostplatforms work.
When Reels came out, why arethey giving them away a bunch of
money?
They want a bunch of people touse it, and so if you want to
find out which content to create, look and see what just came
out, and that's where I wouldput your focus.
Speaker 2 (29:39):
OK, awesome, that's good to know.
Yeah, I guess I did see alittle bit about the audio stuff
on LinkedIn.
I'm going to have to dive intothat a little bit more.
It's an interesting thing.
Clubhouse was OK and so thiswill be interesting to see what
that's like on LinkedIn.
But yeah, no, that's great.
Just guidance with that isfocus on the newer things but
still have utilize some of theother pieces of content.
(30:02):
Going forward with that.
Speaker 3 (30:04):
Yeah, consistency is the name of the game, yeah, the
bottom line.
For sure, if you're gonna showup, do it consistently, and my
advice is make sure you'reengaging with your audience,
because you post and go, so youpost leave.
When you come back and find noone there, there's a reason.
It's because you didn't stickaround.
Yeah, because it takes time.
Right, like you are a commenter, we all comment on stuff and
(30:28):
that time out of your day and sosomeone's gonna wrote comment
to you.
You should at least have thatdecency to reply back.
And, for sure, reciprocity is areal thing.
Speaker 2 (30:37):
Yeah, I it's, yeah, I agree.
So I'm curious with youropinion too.
On this next question I havewith messaging people Is there a
good etiquette to do that?
Speaker 1 (30:50):
Is it okay, just to go?
Speaker 2 (30:51):
add people and message yeah, let's have a
little bit.
Speaker 3 (30:55):
Listen, here's my thoughts on it and this is my
perspective.
Take it for what it's worth orleave it for what it's worth.
It's up to you.
But I Always say why do peoplego for dessert before the
appetizers even served?
Like what's the point of that,what's the point of does that
(31:16):
make sense?
And so, like, when you comeinto my DMs and you're trying to
sell, usually they're trying tosell me what I sell to other
people.
They obviously they haven'tdone any research, yeah, and
it's.
And I find myself in the DMscoaching people.
Hmm, because I have empathy andI feel bad that they're using a
terrible strategy.
Now, does that strategy work?
(31:37):
For some people Is there.
Is it a numbers strategy?
A thousand percent, that's whatit is.
And if you send a thousandpeople messages, there's a small
percentage of them that aregonna say yes, but your
reputation isn't gonna lookgreat.
Right, you know what I'm sayingand I'm in this for the long
term, not the short term, so I'minto not transactions, but
(31:58):
let's talk transformation.
Like, how do I transformpeople's lives?
And I heard that from the greatJohn Maxwell and that changed
my life.
He's don't be abouttransactions, be about
transformation.
I can't transform you if I sellyou something the first second
I meet you.
There's no transformationbecause we hadn't built a
relationship.
There's nothing sustainablethere.
And so what I do whenever I'mconnecting with someone it's and
(32:21):
I'll literally this is myscript is like hey, chris,
thanks so much for connecting.
If there's any way I can addvalue to you or provide
assistance, please let me know.
Have a great week.
That's what it should be,because that's what it is.
If I meet, if I met Chris inreal life, I'm not gonna be like
hey, chris, great to meet you.
Do you want to buy someproducts and services?
Speaker 2 (32:41):
Yeah, unless you're the girl scout.
How?
Speaker 3 (32:43):
weird that would be.
If we communicated like that ashuman being, you'd be like, hey
, great, connecting, there's anyway we can help each other out
or collaborate.
I'd love to do that, becausethat's true.
That's actually how I feelmm-hmm the people that are
sending the sales immediatelyafter connecting.
They're not in it to know you.
Does that make sense?
Speaker 2 (33:01):
there's a hundred percent mission.
They're in, yeah in now.
Speaker 3 (33:05):
Yeah, they're not thinking about the future.
Speaker 2 (33:07):
Yeah, and I, man, I, when I started that's how I was
being taught was, hey, justnumbers, send out a bunch of
just sales messages, and it feltcrummy to me and I went with it
for a while and then I just Ilearned from people who were
actually doing what I wanted todo and get the Levels I wanted.
You there, hey, like you said,it's about transformation, it's
about relationship, and so itdefinitely changed that and it
(33:28):
can still improve.
I'm still looking at mymessaging and I'm like did that
come off too strong?
Did that come off the wrong way?
Like again, just what you'veiterated on.
Everything is test it if youhave people come back and say,
hey, I don't even know you, orwhatever it might be.
Speaker 3 (33:43):
I'm gonna solve your problem right now, chris.
Yeah, go ahead, do it, do it,yeah, this is another pro tip,
but this is bonus hour for youguys here we go.
Here's what you do.
If you think your messagesthey're making you feel a little
weird, leave them a voice note,right?
Yeah, leave my voice note.
Speaker 2 (33:58):
Yeah, why not?
Speaker 3 (33:59):
Why not?
You can get, you can probablysay what you wanted to say.
You have 60 seconds to say whatyou want to say and I'll tell
you this when I get voice notesand you probably can attest to
this and you've gotten them.
It feels special.
Speaker 2 (34:10):
Yeah so.
Speaker 3 (34:11):
So maybe, if you're in your head about the message,
change the medium of how you'redelivering it.
Speaker 2 (34:15):
Yeah, I've done, and I've done, actually, like little
video clips to video.
There you go.
Yeah, another great idea showup on camera send a video.
Speaker 3 (34:23):
Mix it up, guys.
No, if you're getting stuck onone thing like, you're stuck on
it, so you got a chain like howdo you get unstuck?
You got to change yourenvironment.
You can't keep doing the samething.
So hopefully that's helpful.
Speaker 2 (34:35):
Absolutely yeah, and I think it is, and you just have
to take note on what'shappening, the results you're
getting, and, yeah, tweak andtest and just change things up.
Man, this is this has beengreat.
Linkedin was a real Kind ofdark horse for me.
You know, social media wise isprobably my least.
I'm not gonna do anything onLinkedIn and I started getting
more into it and, plus, it helpswe provide services for
(34:57):
businesses and so I was like,okay, that's where I need to be.
So I was learning more on myown and this has been a good
conversation.
So people like this is gold.
Guys, if you're trying to growon LinkedIn, I hope you were
taking notes.
If not, go back and watch usagain connect with Jordan, but
just Phenomenal.
So I appreciate you sharing allthat.
Yeah, the last thing I want Iask all my guests basically is
(35:19):
you know, the fifth trait isthat everyone's created uniquely
with potential and purpose toleave a positive mark on the
world.
And so, when everything is saidand done for you here on earth,
jordan, what do you hope yourpositive mark is?
Speaker 3 (35:35):
Yeah, my mind is all about legacy.
It's legacy for my kids.
We've got five children and wedidn't really dive into my story
or journey very humblebeginnings, shouldn't have made
it more than probably three orfour times and and didn't have a
father, didn't meet my dad tillI was 12.
And so raising my kids is superimportant to me, trying to Be
(35:55):
present for them, but also, as Igot older, realizing that I
can't carry resentment, sogetting my dad involved in their
lives and having him be a partof that, and this is why I do
everything I do.
It's for them, it's to createthat legacy, knowing that I've
helped them and I've set them up, but not given them things, but
I've given them lessons andI've taught them, and my hopes
(36:17):
is that my kids are involved inthings that I do.
I mean it, but if they don'tlike it, I'm gonna support
whatever they want to do and Ithink, as a parent, that's all
that that you can ask for.
Is that with your kids, becauseI've seen it done the wrong way
.
A few different occasions, andit's let's have that those kids
do what we want them to do,because we missed out on X, y or
Z, but what my goal is, let mejust invest in their strengths,
(36:40):
let me just invest in them andand that's what happiness is
gonna look like for me as aparent.
That's awesome.
Speaker 2 (36:48):
So good and, yeah, just by watching you, connect
with you and just seeing whatyou've been doing, you're
definitely building that legacy.
It's great to be connect with,connected with you and having
you on the show.
Where can people find you, findout more about you, man?
Speaker 3 (37:02):
Yeah, so probably the easiest place, you can just go
to Jordan jaymondosacom.
That's.
You'll learn a little bit moreabout me.
You can connect, learn aboutsome of the things I do the
podcast, some of the YouTubestuff, also all on social media.
Linkedin send me a connectionrequest.
Instagram is at Jordanjaymondosa, tiktok at Jordan
jaymondosa.
Twitter pretty much the samehandle everywhere and I'd love
(37:25):
to connect with you, appreciatethat, jordan, no problem, you're
willingness to be on here todayagain.
Speaker 2 (37:29):
guys, jordan Mendoza, founder CEO blazer, own trail
consulting Jordan.
Thanks again.
Speaker 3 (37:35):
My pleasure, buddy.
Thank you for having me.
Speaker 1 (37:37):
Thank you for listening to the elevate media
podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
You.
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