August 30, 2023 • 23 mins
Have you ever wondered how to capture and keep your audience's attention during an on-camera presentation? Join me as we embark on a journey to unlock the secrets of effective on-camera presentations. From mastering your confidence and harnessing your innate charisma to structuring your content in an engaging manner, we spill the beans on every element that makes a presentation spectacular. With tips that range from taking deep breaths to speaking in a friendly tone, you're sure to see a transformation in your on-camera charm.
But it doesn't end there! We further delve into the realms of vocal and visual impact, combining both to make your presentation a visual treat. We discuss how to keep your viewers captivated by mixing highs and lows in your presentation, handling nervousness, and navigating through mistakes. The episode also touches upon the aesthetics, suggesting ways to use visual aids, props, and dress for the camera. We wrap up with some crucial technical aspects of the on-camera presentation, including lighting, camera positioning, and sound clarity, arming you with the knowledge to elevate your on-camera presentation skills to the next level. Buckle up and get ready for an enlightening journey through the world of on-camera presentations!
This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Elevate Media Podcast with your
host, Chris Anderson.
In this show, Chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, ChrisAnderson.
Speaker 2 (00:26):
Welcome back to another recording of the Elevate
Media Podcast.
I am Chris Anderson, your host.
Today we're going to get intosomething pretty fun how to
present better on camera.
So you might be thinking, wait,why does that even matter?
Imagine you're watching a videoand the person talking is
nervous.
(00:46):
They're not looking at thecamera, they're looking all
around at the place, nursesstumbling over their words.
Now hear me out.
I stumble sometimes.
Still, I'm not perfect at it,but we're going to break down
how you can be better on camera.
So, if you're wanting to showup on camera for your audience,
(01:08):
have more confidence, createbetter video than this episode's
for you All.
Right now I'm going to gothrough some really great tips
that are going to help you toshine on camera.
See, that's what we do atElevate.
We're in the video businessvideo podcasts, video
productions, video courses.
We help people like you createamazing content.
So let's dive in and learn topresent like a pro.
(01:31):
First off, we're going to startby talking about how to master
your confidence and yourpresence.
So here's the scoop.
Confidence is like a secretsauce for great on camera
presentations.
First you have to prepare, justlike practicing for a game or a
show practicing what you'regoing to say can make a big
difference.
Practice makes perfect, as theysay.
(01:52):
Another trick is positiveself-talk.
That's just a fancy way ofsaying you should be nice to
yourself.
Instead of thinking I'm notgood enough, tell yourself I got
this, it really does work.
Even now, I've done almost 300something videos.
I've done so much work oncamera.
I still have to put myself upsometimes, get the energy going.
(02:14):
You get excited about what'sabout to happen and remind
myself hey, you can do this.
You're trying to do your bestto help somebody.
Your body language can actuallyhelp you look more confident.
When you stand tall, you'relooking straight into the camera
and smiling can make you looklike a superstar.
And don't forget to breathe.
This one I even have to tellmyself almost every time on
(02:37):
camera.
I get so excited, I want topresent the topic and I want to
dive into things and I want tohelp people, and I forget to
breathe sometimes.
So I'll get out of breath orI'll have to take a stop and
edit things out.
Because I get so excited, Iforget to breathe sometimes.
So don't forget to breathe.
Take deep breaths, calm you down, help your nerves and make you
(02:59):
feel more in control.
Plus, it allows you to be ableto control the rate at which you
talk.
When we get excited or we getnervous, people tend to talk a
lot faster.
Taking those moments to take adeep breath and continue on can
help you keep the right pace andcadence of your speech, and it
(03:20):
allows you to, instead of fillmoments with umms yeah, take a
breath in those moments instead,it allows you to think.
That allows you to take asecond and understand what
you're gonna say next.
Now, I'm not perfect at thatstill, I've got a lot better but
I'm not perfect.
And being able to take deepbreaths it's gonna sound, it's
(03:43):
gonna feel awkward Because it'sgonna feel like forever, but
it's just a normal part of it.
So take deep breaths and helpyourself calm down on video and
again, remember, practicepositive thinking, body language
and deep breaths.
Those are like the main toolsthat are gonna help build your
confidence, and when you'reconfident, people will be more
(04:05):
interested in what you're saying.
So that's the first step.
Now we're gonna get into thatnext section where I'm gonna
show you how to connect withyour audience and Make them feel
like you're talking right tothem.
All right, so connecting withyour audience.
You want to know how to connectwith the people who are
actually watching your videos.
You want them to feel likeyou're talking directly to them.
(04:27):
One trick to connect is byactually looking into the camera
.
Imagine the camera is your bestfriend's eyes and talk to it.
When you're talking to someone,you're actually looking at them
.
This way, your viewers willfeel like you're looking at them
and not just reading a script.
Another thing is your voice andyour vibe.
You want to speak in a friendlytone, like you're sharing a
(04:47):
story with a buddy, sharepersonal stories or examples
that your audience can relate toas well.
This makes your video moreinteresting and relatable.
If you just talked Monotonelike this and told about what
you were trying to explain tothem Be super boring and people
wouldn't want to engage.
And that's the magic wordEngagement.
(05:07):
Ask questions, encouragecomments and make your viewers
feel like they're part of theconversation.
This helps them feel connectedto you and your content.
You've got to remember talk tothe camera like it's a friend,
use a friendly tone, sharerelatable stories and engage
with your audience.
It's like making a bunch of newfriends online.
And let me know down in thecomments section when you're
(05:29):
watching a video, what standsout most to you, that makes you
feel most connected with?
I'd love to know.
All right, so now you'reunderstanding how to connect
better, we're gonna get into thestructure, how to structure
your content and make it superinteresting.
So let's get into that.
Let's get into how to organizeyour content so it's clear and
exciting.
(05:49):
You want to think of your videolike a story.
Every story has beginning,middle and end.
You want to start with anintroduction that grabs your
audience's attention, lettingthem know what they're about to
be a part of, what they're aboutto learn.
Sometimes you can use a coolfact, a funny joke or even a
thought-provoking question.
I try to do a joke sometimes,and Both people don't find my
(06:10):
jokes funny.
Maybe I'm a typical dad withdad jokes now I don't know.
But how do you like startingyour content?
Is it with a fact, a questionor joke?
What is your audience find thatthey like best?
Let me know below how you startyour content to get your
audience engaged right now.
So, after the introduction, youwant to organize your main
points.
Think about telling a friendabout your favorite movie.
(06:32):
You'd explain the plot, thecharacters and why you love it
right.
So same thing with your content.
Break it down, break down yourmain ideas, explain them clearly
and then you can havetransitions.
These are like the bridgesbetween your points.
You can use words like next ornow or moving on to.
This guides your viewerssmoothly from one idea to the
(06:54):
next.
You can also have videotransitions where it just cut
screen, has a title come on.
So it clearly defined eachsection and you want to wrap it
up with a strong conclusion.
Sum up what you've talked about, remind them what you've talked
about and leave your audiencewith something to remember.
It's like waving goodbye aftera fun chat with a friend.
Remember now.
Clear structure makes yourvideo easy to follow and your
(07:16):
viewers will watch and engagemore and they'll thank you for
it.
So on to the next section, wherewe're going to talk about
visual and vocal impact.
So let's get into that.
How can we use our voices andour bodies to make your videos
pop?
First we're going to talk aboutyour voice.
Imagine you're telling athrilling adventure story.
(07:36):
Your voice can be like a rollercoaster it can go high and fast
for exciting parts and then itcan slow down and become lower
for more serious parts.
This keeps your viewersinterested and engaged and mixes
things up.
It's not just monotone, there'sa whole thing.
And then again, don't forget totake pauses, and that's where
(07:58):
those deep breaths can come in.
Pauses make your words standout and give your audience time
to absorb what you're saying.
It's like adding a sprinkle ofsuspense to your speech.
Now, on top of vocal, you canalso focus on your body language
and, just like in real life,your gestures and facial
expressions add a flavor to yourwords.
Use your hands to emphasizepoints in your face, to show
(08:22):
emotions, but don't overdo it.
Be natural, and I talk with myhands a lot and sometimes,
actually, I've been told I talksometimes too much with my hands
.
So I've had to think about thatas I'm speaking.
So I don't do this every wordand everything I do.
So you have to be cognizant ofthat as well, because you can't
overdo it, and I've done thatwhere I've overdone it before.
(08:44):
So it's something I have towork on.
And in speaking of natural, youhave to stand up or sit down
comfortably when you'rerecording, whatever's best for
you.
Your posture affects how yousound and look on camera,
because it can affect yourbreathing, it can affect your
pace, so you can stand tall likea superhero or you can sit
confidently.
But relax too.
You don't need to be like arobot.
(09:05):
And remember your voice andbody are your tools to keep your
viewers engaged and entertained.
So use them like a pro andwatch your videos shine, moving
on.
We're now going to talk abouthandling nervousness and
mistakes.
We've all been there and we allfeel it sometimes.
Sometimes I still doNervousness.
(09:25):
You know that feeling when yourstomach just does a little
flippy flop before you go oncamera, before you hit record or
before you start talking toyour guests.
Don't worry, it's totallynormal.
Like I said, I still have thosesometimes, those butterflies
Remember, even big time actorsget nervous.
Still, it's like getting readyto jump on a roller coaster.
(09:46):
You've got that mix ofexcitement and a touch of
nervousness.
So take a deep breath and tellyourself I've got this.
Because you do, you've got it.
Next, you can try a little trickcalled visualization.
This is where you just closeyour eyes and imagine yourself
totally rocking your video.
Imagine you're confident andeveryone's loving what you're
(10:09):
saying.
Visualization is like a secretsuperpower that can really calm
those nerves, and you can dothis the day before, weeks
before, every day, to help youonce that time comes.
So if you're like me and youstumble over words every now and
then or make a mistake guesswhat that's OK.
Even the coolest rock starsmess up sometimes.
(10:32):
You've seen the blooper reels,right, you just got to keep
going like a pro.
You can even make a joke aboutit.
Your viewers will love thatyou're real and down to earth.
My videos are not done in onetake.
I have to redo things, startover re-record, because I
stumble and mess up still.
So you're not alone.
And remember, everyone feelsnervous sometimes, but with
(10:55):
those deep breaths, usingvisualization, positive attitude
, you can turn those butterfliesinto a powerful force that
drives your awesome on-camerapresentation.
And now we're going to get intosomething you might not have
thought about.
This next section we're going totalk about utilizing visual
aids and props.
So maybe you're thinking aboutreally jazzing up your videos
(11:15):
with some different visuals orprops.
Let's get into that.
Visual aids are like picturesor slides, b-roll footage.
This can make your content evenmore exciting.
But remember, you want to keepthem simple and related to
what's being said.
You wouldn't want to show apicture of a puppy if you're
talking about cooking, right.
But props, they're like showand tell for grown-ups.
(11:38):
They make your point superclear.
Let's say you're talking aboutgardening.
Maybe you can show a littleplant to make your message more
visual.
Props are like little surprisesthat keep your viewers
interested.
If you don't have an actualprop, you can put things on the
screen like graphics or, like Imentioned earlier, b-roll
footage, stock footage.
(11:59):
It can be the same thing.
But here's the secret you gotto make sure your visuals and
props don't steal the show.
You're the star after all ofyour video.
They're there to help youexplain, not take over, and
they're there to keep peopleengaged.
It mixes up what they see onthe screen from just you.
Have a little change ofsomething else and then back to
(12:19):
you so you can get creative withit.
Use visuals and props thatmatch your message and watch
your videos become a delightfulblend of information and
entertainment.
So what we're going to talkabout next how should you dress
and look on camera?
So this is at the end of theday.
When you're on camera, you wantto look presentable, but you
also want to be you.
(12:39):
I could be up here in athree-piece suit, which I enjoy
wearing, but that's not what Ienjoy.
That's not what I wear most ofthe time.
You've got to wear stuff thatmakes you feel confident,
matches your vibe, matches thevibe of your video and again
look presentable.
You want to avoid things thatmight be too flashier, that
(13:00):
might distract your listeners.
Simple and neat is the way togo a lot of the times, unless
that's you, unless thatflashiness, those things are you
and it fits into your brand andyour messaging.
So you've got to think of itthat way.
I could wear that hat backthere that's on my chair if
you're seeing the video, theIndiana Jones fedora If that was
(13:20):
part of my overall persona, itwould be like I could wear a
bunch of branding material.
If that's what I want to do,grant Cardone's 10X stuff he
wears all the time.
I'm trying to think who elsecan I think of?
But what you wear just needs atime to your personality, your
messaging and your branding.
So if you are super corporate,business type brand or podcast,
(13:45):
maybe a suit is what you need tobe wearing.
Business casual maybe okay.
If you're doing the podcast inthe sauna, you're probably going
to want to wear a swimsuitright or something you can sweat
in.
So you've got to think aboutwhat your brand is what the show
is and match accordingly.
And then you've got to thinkabout the background what's
behind you on the video?
(14:05):
If you're in front of a brightwall, you need to wear something
that makes you stand out.
If your background is too busy,maybe wear solid colors so you
don't clash with it.
Those are all things to thinkabout.
You don't want too much in yourbackground that distracts from
the viewers watching your video,but you want things that kind
of stand out that people look atand see so they can either
(14:26):
connect with your personality,connect with your brand, or keep
them again entertained bylooking at those things.
And one of the biggest thingspeople don't think about that
causes their videos not to be onpoint is lighting.
You want to make sure you'rewell lit and everyone else on
the video is well lit.
You want to be able to see theface and not a bunch of shadows.
We're not John Cena.
We want to be seen.
(14:47):
Natural light is good if allyou have are windows.
You just have to be preparedfor the time of day you're
shooting to make sure you havethat light.
But you want to be able to beseen.
And then in your background youwant to have some depth.
You don't want to be right upagainst the wall, so you want to
move yourself away from thewall a little bit.
Right now I have about four tofive feet behind me before the
wall and then you can see onvideo.
(15:07):
I have two lights down lowprojecting up a little bit of
color on the back wall and thenI have a lamp in the corner and
that lamp is what we callpractical lighting.
So it's a natural, like a lampor something you would have in a
house.
It's practical and it's puttinglight on my right shoulder, on
the edge of that and on the edgeof my head, which again breaks
(15:29):
me up from the background.
It separates me even more fromthe background and that's that
practical lighting, that's thatrim lighting or hair lighting
that you get in the background.
Again, separating yourself fromthe background makes your video
look better.
So, like a lamp, you don't haveanything crazy.
You can start with ring lightsin front of you to project on
your face to get rid of theshadows.
(15:49):
Now, the more shadows you haveon one side, the more cinematic,
serious, documentary type videoit'll look, the brighter and
vibrant.
More vibrant it is, the moreuplifting it'll be.
So you can play around with thelighting based on your brand
and your show and what you wantit to look like.
And then you can play aroundthe colors.
Like I said, I have two lightsin the background coming up with
(16:09):
a bluish color.
But you can find what matchesyour brand and matches your
setup and matches your layout.
But lighting is one thing peoplereally don't think about.
You could have a really nicecamera like the Sony a7 IV,
which is what we're using rightnow, but with bad lighting it
would look terrible.
It wouldn't matter.
You could use your iPhone andhave really good lighting and
(16:31):
you would have a really goodvideo versus if you hadn't bad
lighting and was using, like Isaid, this camera.
So you've got to think aboutlighting when you're setting
everything up audio, make sureyou have really good audio, then
worry about your lighting, thenupgrade your cameras in that
order.
You got to remember yourappearance is like the wrapping
paper on a gift what they see onyour video.
(16:51):
It's not the most importantthing, but it makes your content
even better.
Moving on to the final section,the final topic I want to go
over within this, and that'sjust the technical aspects and
the environment, which I alreadytalked about.
But this is more for the techsavvy people out there, the
technical stuff you need to knowto rock on, rock your on camera
presentation.
(17:12):
Of course you want yourlocation to be quiet, with no
interruptions, no backgroundnoise or things like that.
And again, lighting is key.
You want to make sure you'rewell lit, with separation from
your background, so you can haveclear, crisp video and not have
a bunch of shadows on your faceand things of that nature.
(17:32):
And then you got to think aboutyour camera position and how you
want it to look.
You want the camera to be ateye level because you want the
viewers to see you straight on.
When you put the camera higherand you're looking up, they do
this in cinema and film.
When the camera's higher andthe person is looking up to the
camera, it makes that person,when someone's watching the
video, seem weaker, seem lower,than because the camera's higher
(17:58):
, looking down and they'relooking up.
Vice versa, if the camera's lowand you're looking down into
the camera, you're going to looktaller and it's going to make
you feel like you're above theperson watching, maybe daunting
or stronger or more powerful.
That's that angle.
That's why you want it to havean eye level so it looks like
you're just talking to someoneright face to face, and, of
(18:20):
course, put it on a standardtripod, keep that camera steady
so you don't have a bunch ofshaky videos and make it look
like you're in an earthquake orsomething like that.
So things to think about whenyou have your camera, and then
with cameras too, like right nowI just have a straight on
camera.
We have multiple cameras and Iprobably should hook up
different views that you couldsee.
But you can think about that.
If you have multiple cameras,you could have a wide shot like
(18:43):
this, that's straight on, andthen you could have one coming
in from the side just to have adifferent view of the recording.
We do this with our in-personproduction that we do for
clients and for ourselves.
We will have one camera facingthe host and the guest, a wide
shot, getting them both oncamera.
Sometimes we put it on a sliderso it actually moves just
(19:04):
slightly to have that kind ofcinematic effect, and then we'll
have a camera coming over,either coming over the shoulder
of the host, looking at theguest and having the host
blurred in the background, whichis called dirty.
They're dirty on screen becausethey're really blurry, but it's
focusing on the guest and thesame thing coming over the guest
shoulder, looking at the host.
So you can have kind of that 60minutes look with that.
(19:27):
Or you can have them just offthe edge, off-center, facing the
guest and facing the host andjust getting them straight on
from a not straight on theirface but a little bit off angle,
about 30 degrees, and you canget multiple frames to wind in
post-production.
You can cut from one to theother and just change that up.
Now, when you do that, if youhave cameras getting like an
(19:48):
angled shot of the host and thisthe host in the guest, the
guest you want to be coming from, you want to see the right side
of their face, and then thehost you want to make sure that
you're seeing the left side oftheir face.
So when you switch it lookslike they're talking to each
other.
You'd have one person here andthe other here.
When it cuts from the host tothe guest, it actually looks
(20:10):
like they're looking at eachother, versus if their faces
were pointed the same direction,it would look like they're
talking to each other's backs.
That's just how it flows betterwhen you're cutting back and
forth instead of having themfacing the same direction on
screen.
So it would look like this, soyou can see they're looking at
each other through the cutscenes.
If you're not watching this,you can go to YouTube.
(20:32):
Add official Elevate Media,watch the video and we put up a
little example of how you dothat cut scene and make them
facing each other so it looksnormal instead of facing away.
Also, the last thing, like Imentioned earlier sound quality.
You want to make sure everyonecan hear your amazing voice
crystal clear.
So you want to make sure, again, you're in a quiet place and
(20:55):
use a really good microphonethat's going to pick up your
audio.
And here are some tips withgetting better audio.
If you're in a big empty room,you're going to have more echo
even with a good microphone.
So some things you can do toremedy that is either add
furniture, add blinds, sickcurtains, rugs, books.
(21:16):
If you don't have any of thatin your room, just put a bunch
of blankets down on the hardfloors.
If you have hardwood floors orcement floors, just put a bunch
of blankets down, pillows down,comforters down, whatever it is.
That way it absorbs some of thesound so it doesn't echo back
and reverb back onto the mic.
So the more that's in there,that absorbed the sound waves
(21:36):
well, like furniture, clothes.
That's why people do it intheir closets and that's okay
Because it buffers a lot of thatsound without buying sound
treated things for your wallsand ceilings.
So that's just a tip you canthink about when you're choosing
your location to record.
Now this might all seem trickyand overwhelming, but with
practice you'll become a betterexpert at it, you'll understand
(21:57):
it and you'll get your flow down.
And if you have any morequestions, please reach out to
me on Instagram, atchristanderson, with any of
these questions and I'll getback to you and answer them as
fast as I can.
So if you have any of thesekind of questions or if you're
watching this on YouTube, goahead and leave me a question
down below in the comments andwe'll get back to you as soon as
we can to respond and answerthat question.
(22:18):
And, who knows, maybe we'llmake a separate episode for your
question.
All right, so we've made itthrough learning how to present
like a pro on camera, fromboosting your confidence to
using visuals and nailing thetechnical stuff.
So you've got a lot of tipsthat now you can go out and use
and make your videos shine Again.
Though practice, do littletweaks along the way to get
better, and don't be afraid tomake mistakes.
(22:40):
That's just how we learn andgrow.
I didn't start here, I didn'tstart with this setup.
I didn't start with what thislooked like, so you just got to
take it one step at a time andcontinue to grow and improve
along the way, and you'll keepgetting better.
So get out there, keep makingamazing video content, be
yourself, grow your brand Again.
If you have any questions,leave them in the comments below
or send me a message onInstagram at christanderson.
(23:00):
Until next time, continue to goout there, elevate your life,
elevate your show, elevate yourbrand, and we'll talk to you
soon.
Speaker 1 (23:08):
Thank you for listening to the Elevate Media
Podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
Welcome to the Elevate Media Podcast with your
host, Chris Anderson.
In this show, Chris and hisguests will share their
knowledge and experience on howto go from zero to successful
entrepreneur.
They have built theirbusinesses from scratch and are
now ready to give back to thosewho are just starting.
Let's get ready to learn, growand elevate our businesses.
And now your host, ChrisAnderson.
Speaker 2 (00:26):
Welcome back to another recording of the Elevate
Media Podcast.
I am Chris Anderson, your host.
Today we're going to get intosomething pretty fun how to
present better on camera.
So you might be thinking, wait,why does that even matter?
Imagine you're watching a videoand the person talking is
nervous.
(00:46):
They're not looking at thecamera, they're looking all
around at the place, nursesstumbling over their words.
Now hear me out.
I stumble sometimes.
Still, I'm not perfect at it,but we're going to break down
how you can be better on camera.
So, if you're wanting to showup on camera for your audience,
(01:08):
have more confidence, createbetter video than this episode's
for you All.
Right now I'm going to gothrough some really great tips
that are going to help you toshine on camera.
See, that's what we do atElevate.
We're in the video businessvideo podcasts, video
productions, video courses.
We help people like you createamazing content.
So let's dive in and learn topresent like a pro.
(01:31):
First off, we're going to startby talking about how to master
your confidence and yourpresence.
So here's the scoop.
Confidence is like a secretsauce for great on camera
presentations.
First you have to prepare, justlike practicing for a game or a
show practicing what you'regoing to say can make a big
difference.
Practice makes perfect, as theysay.
(01:52):
Another trick is positiveself-talk.
That's just a fancy way ofsaying you should be nice to
yourself.
Instead of thinking I'm notgood enough, tell yourself I got
this, it really does work.
Even now, I've done almost 300something videos.
I've done so much work oncamera.
I still have to put myself upsometimes, get the energy going.
(02:14):
You get excited about what'sabout to happen and remind
myself hey, you can do this.
You're trying to do your bestto help somebody.
Your body language can actuallyhelp you look more confident.
When you stand tall, you'relooking straight into the camera
and smiling can make you looklike a superstar.
And don't forget to breathe.
This one I even have to tellmyself almost every time on
(02:37):
camera.
I get so excited, I want topresent the topic and I want to
dive into things and I want tohelp people, and I forget to
breathe sometimes.
So I'll get out of breath orI'll have to take a stop and
edit things out.
Because I get so excited, Iforget to breathe sometimes.
So don't forget to breathe.
Take deep breaths, calm you down, help your nerves and make you
(02:59):
feel more in control.
Plus, it allows you to be ableto control the rate at which you
talk.
When we get excited or we getnervous, people tend to talk a
lot faster.
Taking those moments to take adeep breath and continue on can
help you keep the right pace andcadence of your speech, and it
(03:20):
allows you to, instead of fillmoments with umms yeah, take a
breath in those moments instead,it allows you to think.
That allows you to take asecond and understand what
you're gonna say next.
Now, I'm not perfect at thatstill, I've got a lot better but
I'm not perfect.
And being able to take deepbreaths it's gonna sound, it's
(03:43):
gonna feel awkward Because it'sgonna feel like forever, but
it's just a normal part of it.
So take deep breaths and helpyourself calm down on video and
again, remember, practicepositive thinking, body language
and deep breaths.
Those are like the main toolsthat are gonna help build your
confidence, and when you'reconfident, people will be more
(04:05):
interested in what you're saying.
So that's the first step.
Now we're gonna get into thatnext section where I'm gonna
show you how to connect withyour audience and Make them feel
like you're talking right tothem.
All right, so connecting withyour audience.
You want to know how to connectwith the people who are
actually watching your videos.
You want them to feel likeyou're talking directly to them.
(04:27):
One trick to connect is byactually looking into the camera
.
Imagine the camera is your bestfriend's eyes and talk to it.
When you're talking to someone,you're actually looking at them
.
This way, your viewers willfeel like you're looking at them
and not just reading a script.
Another thing is your voice andyour vibe.
You want to speak in a friendlytone, like you're sharing a
(04:47):
story with a buddy, sharepersonal stories or examples
that your audience can relate toas well.
This makes your video moreinteresting and relatable.
If you just talked Monotonelike this and told about what
you were trying to explain tothem Be super boring and people
wouldn't want to engage.
And that's the magic wordEngagement.
(05:07):
Ask questions, encouragecomments and make your viewers
feel like they're part of theconversation.
This helps them feel connectedto you and your content.
You've got to remember talk tothe camera like it's a friend,
use a friendly tone, sharerelatable stories and engage
with your audience.
It's like making a bunch of newfriends online.
And let me know down in thecomments section when you're
(05:29):
watching a video, what standsout most to you, that makes you
feel most connected with?
I'd love to know.
All right, so now you'reunderstanding how to connect
better, we're gonna get into thestructure, how to structure
your content and make it superinteresting.
So let's get into that.
Let's get into how to organizeyour content so it's clear and
exciting.
(05:49):
You want to think of your videolike a story.
Every story has beginning,middle and end.
You want to start with anintroduction that grabs your
audience's attention, lettingthem know what they're about to
be a part of, what they're aboutto learn.
Sometimes you can use a coolfact, a funny joke or even a
thought-provoking question.
I try to do a joke sometimes,and Both people don't find my
(06:10):
jokes funny.
Maybe I'm a typical dad withdad jokes now I don't know.
But how do you like startingyour content?
Is it with a fact, a questionor joke?
What is your audience find thatthey like best?
Let me know below how you startyour content to get your
audience engaged right now.
So, after the introduction, youwant to organize your main
points.
Think about telling a friendabout your favorite movie.
(06:32):
You'd explain the plot, thecharacters and why you love it
right.
So same thing with your content.
Break it down, break down yourmain ideas, explain them clearly
and then you can havetransitions.
These are like the bridgesbetween your points.
You can use words like next ornow or moving on to.
This guides your viewerssmoothly from one idea to the
(06:54):
next.
You can also have videotransitions where it just cut
screen, has a title come on.
So it clearly defined eachsection and you want to wrap it
up with a strong conclusion.
Sum up what you've talked about, remind them what you've talked
about and leave your audiencewith something to remember.
It's like waving goodbye aftera fun chat with a friend.
Remember now.
Clear structure makes yourvideo easy to follow and your
(07:16):
viewers will watch and engagemore and they'll thank you for
it.
So on to the next section, wherewe're going to talk about
visual and vocal impact.
So let's get into that.
How can we use our voices andour bodies to make your videos
pop?
First we're going to talk aboutyour voice.
Imagine you're telling athrilling adventure story.
(07:36):
Your voice can be like a rollercoaster it can go high and fast
for exciting parts and then itcan slow down and become lower
for more serious parts.
This keeps your viewersinterested and engaged and mixes
things up.
It's not just monotone, there'sa whole thing.
And then again, don't forget totake pauses, and that's where
(07:58):
those deep breaths can come in.
Pauses make your words standout and give your audience time
to absorb what you're saying.
It's like adding a sprinkle ofsuspense to your speech.
Now, on top of vocal, you canalso focus on your body language
and, just like in real life,your gestures and facial
expressions add a flavor to yourwords.
Use your hands to emphasizepoints in your face, to show
(08:22):
emotions, but don't overdo it.
Be natural, and I talk with myhands a lot and sometimes,
actually, I've been told I talksometimes too much with my hands
.
So I've had to think about thatas I'm speaking.
So I don't do this every wordand everything I do.
So you have to be cognizant ofthat as well, because you can't
overdo it, and I've done thatwhere I've overdone it before.
(08:44):
So it's something I have towork on.
And in speaking of natural, youhave to stand up or sit down
comfortably when you'rerecording, whatever's best for
you.
Your posture affects how yousound and look on camera,
because it can affect yourbreathing, it can affect your
pace, so you can stand tall likea superhero or you can sit
confidently.
But relax too.
You don't need to be like arobot.
(09:05):
And remember your voice andbody are your tools to keep your
viewers engaged and entertained.
So use them like a pro andwatch your videos shine, moving
on.
We're now going to talk abouthandling nervousness and
mistakes.
We've all been there and we allfeel it sometimes.
Sometimes I still doNervousness.
(09:25):
You know that feeling when yourstomach just does a little
flippy flop before you go oncamera, before you hit record or
before you start talking toyour guests.
Don't worry, it's totallynormal.
Like I said, I still have thosesometimes, those butterflies
Remember, even big time actorsget nervous.
Still, it's like getting readyto jump on a roller coaster.
(09:46):
You've got that mix ofexcitement and a touch of
nervousness.
So take a deep breath and tellyourself I've got this.
Because you do, you've got it.
Next, you can try a little trickcalled visualization.
This is where you just closeyour eyes and imagine yourself
totally rocking your video.
Imagine you're confident andeveryone's loving what you're
(10:09):
saying.
Visualization is like a secretsuperpower that can really calm
those nerves, and you can dothis the day before, weeks
before, every day, to help youonce that time comes.
So if you're like me and youstumble over words every now and
then or make a mistake guesswhat that's OK.
Even the coolest rock starsmess up sometimes.
(10:32):
You've seen the blooper reels,right, you just got to keep
going like a pro.
You can even make a joke aboutit.
Your viewers will love thatyou're real and down to earth.
My videos are not done in onetake.
I have to redo things, startover re-record, because I
stumble and mess up still.
So you're not alone.
And remember, everyone feelsnervous sometimes, but with
(10:55):
those deep breaths, usingvisualization, positive attitude
, you can turn those butterfliesinto a powerful force that
drives your awesome on-camerapresentation.
And now we're going to get intosomething you might not have
thought about.
This next section we're going totalk about utilizing visual
aids and props.
So maybe you're thinking aboutreally jazzing up your videos
(11:15):
with some different visuals orprops.
Let's get into that.
Visual aids are like picturesor slides, b-roll footage.
This can make your content evenmore exciting.
But remember, you want to keepthem simple and related to
what's being said.
You wouldn't want to show apicture of a puppy if you're
talking about cooking, right.
But props, they're like showand tell for grown-ups.
(11:38):
They make your point superclear.
Let's say you're talking aboutgardening.
Maybe you can show a littleplant to make your message more
visual.
Props are like little surprisesthat keep your viewers
interested.
If you don't have an actualprop, you can put things on the
screen like graphics or, like Imentioned earlier, b-roll
footage, stock footage.
(11:59):
It can be the same thing.
But here's the secret you gotto make sure your visuals and
props don't steal the show.
You're the star after all ofyour video.
They're there to help youexplain, not take over, and
they're there to keep peopleengaged.
It mixes up what they see onthe screen from just you.
Have a little change ofsomething else and then back to
(12:19):
you so you can get creative withit.
Use visuals and props thatmatch your message and watch
your videos become a delightfulblend of information and
entertainment.
So what we're going to talkabout next how should you dress
and look on camera?
So this is at the end of theday.
When you're on camera, you wantto look presentable, but you
also want to be you.
(12:39):
I could be up here in athree-piece suit, which I enjoy
wearing, but that's not what Ienjoy.
That's not what I wear most ofthe time.
You've got to wear stuff thatmakes you feel confident,
matches your vibe, matches thevibe of your video and again
look presentable.
You want to avoid things thatmight be too flashier, that
(13:00):
might distract your listeners.
Simple and neat is the way togo a lot of the times, unless
that's you, unless thatflashiness, those things are you
and it fits into your brand andyour messaging.
So you've got to think of itthat way.
I could wear that hat backthere that's on my chair if
you're seeing the video, theIndiana Jones fedora If that was
(13:20):
part of my overall persona, itwould be like I could wear a
bunch of branding material.
If that's what I want to do,grant Cardone's 10X stuff he
wears all the time.
I'm trying to think who elsecan I think of?
But what you wear just needs atime to your personality, your
messaging and your branding.
So if you are super corporate,business type brand or podcast,
(13:45):
maybe a suit is what you need tobe wearing.
Business casual maybe okay.
If you're doing the podcast inthe sauna, you're probably going
to want to wear a swimsuitright or something you can sweat
in.
So you've got to think aboutwhat your brand is what the show
is and match accordingly.
And then you've got to thinkabout the background what's
behind you on the video?
(14:05):
If you're in front of a brightwall, you need to wear something
that makes you stand out.
If your background is too busy,maybe wear solid colors so you
don't clash with it.
Those are all things to thinkabout.
You don't want too much in yourbackground that distracts from
the viewers watching your video,but you want things that kind
of stand out that people look atand see so they can either
(14:26):
connect with your personality,connect with your brand, or keep
them again entertained bylooking at those things.
And one of the biggest thingspeople don't think about that
causes their videos not to be onpoint is lighting.
You want to make sure you'rewell lit and everyone else on
the video is well lit.
You want to be able to see theface and not a bunch of shadows.
We're not John Cena.
We want to be seen.
(14:47):
Natural light is good if allyou have are windows.
You just have to be preparedfor the time of day you're
shooting to make sure you havethat light.
But you want to be able to beseen.
And then in your background youwant to have some depth.
You don't want to be right upagainst the wall, so you want to
move yourself away from thewall a little bit.
Right now I have about four tofive feet behind me before the
wall and then you can see onvideo.
(15:07):
I have two lights down lowprojecting up a little bit of
color on the back wall and thenI have a lamp in the corner and
that lamp is what we callpractical lighting.
So it's a natural, like a lampor something you would have in a
house.
It's practical and it's puttinglight on my right shoulder, on
the edge of that and on the edgeof my head, which again breaks
(15:29):
me up from the background.
It separates me even more fromthe background and that's that
practical lighting, that's thatrim lighting or hair lighting
that you get in the background.
Again, separating yourself fromthe background makes your video
look better.
So, like a lamp, you don't haveanything crazy.
You can start with ring lightsin front of you to project on
your face to get rid of theshadows.
(15:49):
Now, the more shadows you haveon one side, the more cinematic,
serious, documentary type videoit'll look, the brighter and
vibrant.
More vibrant it is, the moreuplifting it'll be.
So you can play around with thelighting based on your brand
and your show and what you wantit to look like.
And then you can play aroundthe colors.
Like I said, I have two lightsin the background coming up with
(16:09):
a bluish color.
But you can find what matchesyour brand and matches your
setup and matches your layout.
But lighting is one thing peoplereally don't think about.
You could have a really nicecamera like the Sony a7 IV,
which is what we're using rightnow, but with bad lighting it
would look terrible.
It wouldn't matter.
You could use your iPhone andhave really good lighting and
(16:31):
you would have a really goodvideo versus if you hadn't bad
lighting and was using, like Isaid, this camera.
So you've got to think aboutlighting when you're setting
everything up audio, make sureyou have really good audio, then
worry about your lighting, thenupgrade your cameras in that
order.
You got to remember yourappearance is like the wrapping
paper on a gift what they see onyour video.
(16:51):
It's not the most importantthing, but it makes your content
even better.
Moving on to the final section,the final topic I want to go
over within this, and that'sjust the technical aspects and
the environment, which I alreadytalked about.
But this is more for the techsavvy people out there, the
technical stuff you need to knowto rock on, rock your on camera
presentation.
(17:12):
Of course you want yourlocation to be quiet, with no
interruptions, no backgroundnoise or things like that.
And again, lighting is key.
You want to make sure you'rewell lit, with separation from
your background, so you can haveclear, crisp video and not have
a bunch of shadows on your faceand things of that nature.
(17:32):
And then you got to think aboutyour camera position and how you
want it to look.
You want the camera to be ateye level because you want the
viewers to see you straight on.
When you put the camera higherand you're looking up, they do
this in cinema and film.
When the camera's higher andthe person is looking up to the
camera, it makes that person,when someone's watching the
video, seem weaker, seem lower,than because the camera's higher
(17:58):
, looking down and they'relooking up.
Vice versa, if the camera's lowand you're looking down into
the camera, you're going to looktaller and it's going to make
you feel like you're above theperson watching, maybe daunting
or stronger or more powerful.
That's that angle.
That's why you want it to havean eye level so it looks like
you're just talking to someoneright face to face, and, of
(18:20):
course, put it on a standardtripod, keep that camera steady
so you don't have a bunch ofshaky videos and make it look
like you're in an earthquake orsomething like that.
So things to think about whenyou have your camera, and then
with cameras too, like right nowI just have a straight on
camera.
We have multiple cameras and Iprobably should hook up
different views that you couldsee.
But you can think about that.
If you have multiple cameras,you could have a wide shot like
(18:43):
this, that's straight on, andthen you could have one coming
in from the side just to have adifferent view of the recording.
We do this with our in-personproduction that we do for
clients and for ourselves.
We will have one camera facingthe host and the guest, a wide
shot, getting them both oncamera.
Sometimes we put it on a sliderso it actually moves just
(19:04):
slightly to have that kind ofcinematic effect, and then we'll
have a camera coming over,either coming over the shoulder
of the host, looking at theguest and having the host
blurred in the background, whichis called dirty.
They're dirty on screen becausethey're really blurry, but it's
focusing on the guest and thesame thing coming over the guest
shoulder, looking at the host.
So you can have kind of that 60minutes look with that.
(19:27):
Or you can have them just offthe edge, off-center, facing the
guest and facing the host andjust getting them straight on
from a not straight on theirface but a little bit off angle,
about 30 degrees, and you canget multiple frames to wind in
post-production.
You can cut from one to theother and just change that up.
Now, when you do that, if youhave cameras getting like an
(19:48):
angled shot of the host and thisthe host in the guest, the
guest you want to be coming from, you want to see the right side
of their face, and then thehost you want to make sure that
you're seeing the left side oftheir face.
So when you switch it lookslike they're talking to each
other.
You'd have one person here andthe other here.
When it cuts from the host tothe guest, it actually looks
(20:10):
like they're looking at eachother, versus if their faces
were pointed the same direction,it would look like they're
talking to each other's backs.
That's just how it flows betterwhen you're cutting back and
forth instead of having themfacing the same direction on
screen.
So it would look like this, soyou can see they're looking at
each other through the cutscenes.
If you're not watching this,you can go to YouTube.
(20:32):
Add official Elevate Media,watch the video and we put up a
little example of how you dothat cut scene and make them
facing each other so it looksnormal instead of facing away.
Also, the last thing, like Imentioned earlier sound quality.
You want to make sure everyonecan hear your amazing voice
crystal clear.
So you want to make sure, again, you're in a quiet place and
(20:55):
use a really good microphonethat's going to pick up your
audio.
And here are some tips withgetting better audio.
If you're in a big empty room,you're going to have more echo
even with a good microphone.
So some things you can do toremedy that is either add
furniture, add blinds, sickcurtains, rugs, books.
(21:16):
If you don't have any of thatin your room, just put a bunch
of blankets down on the hardfloors.
If you have hardwood floors orcement floors, just put a bunch
of blankets down, pillows down,comforters down, whatever it is.
That way it absorbs some of thesound so it doesn't echo back
and reverb back onto the mic.
So the more that's in there,that absorbed the sound waves
(21:36):
well, like furniture, clothes.
That's why people do it intheir closets and that's okay
Because it buffers a lot of thatsound without buying sound
treated things for your wallsand ceilings.
So that's just a tip you canthink about when you're choosing
your location to record.
Now this might all seem trickyand overwhelming, but with
practice you'll become a betterexpert at it, you'll understand
(21:57):
it and you'll get your flow down.
And if you have any morequestions, please reach out to
me on Instagram, atchristanderson, with any of
these questions and I'll getback to you and answer them as
fast as I can.
So if you have any of thesekind of questions or if you're
watching this on YouTube, goahead and leave me a question
down below in the comments andwe'll get back to you as soon as
we can to respond and answerthat question.
(22:18):
And, who knows, maybe we'llmake a separate episode for your
question.
All right, so we've made itthrough learning how to present
like a pro on camera, fromboosting your confidence to
using visuals and nailing thetechnical stuff.
So you've got a lot of tipsthat now you can go out and use
and make your videos shine Again.
Though practice, do littletweaks along the way to get
better, and don't be afraid tomake mistakes.
(22:40):
That's just how we learn andgrow.
I didn't start here, I didn'tstart with this setup.
I didn't start with what thislooked like, so you just got to
take it one step at a time andcontinue to grow and improve
along the way, and you'll keepgetting better.
So get out there, keep makingamazing video content, be
yourself, grow your brand Again.
If you have any questions,leave them in the comments below
or send me a message onInstagram at christanderson.
(23:00):
Until next time, continue to goout there, elevate your life,
elevate your show, elevate yourbrand, and we'll talk to you
soon.
Speaker 1 (23:08):
Thank you for listening to the Elevate Media
Podcast.
Don't forget to subscribe andleave a review.
See you in the next episode.
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