Fix Your Freebie: The Psychology of Lead Magnets That Convert with Jillian Leslie [Ep 204]

Text Kylie a question to be featured on a future episode!

If you’ve ever created a freebie and wondered why no one’s signing up - this episode is your answer. I’m joined by OG blogger, tech founder, and host of the Blogger Genius podcast, Jillian Leslie, and we’re diving deep into the psychology behind lead magnets that actually convert.

We unpack the 6 buying triggers that make people sign up (and buy), how to stop creating “nice to have” PDFs and start building must have offers, and what to do when your freebie just isn’t working. Whether your email list is stalled, or you’re stuck in content chaos, this episode will help you simplify and start building trust that leads to sales.

What You’ll Learn in This Episode:

• The 6 powerful purchasing triggers behind every high-converting freebie
• How to create lead magnets that solve real problems (in under 2 pages)
• Why “boring PDFs” aren’t the problem - but how you talk about them is
• What to test first when your freebie isn’t working
• Tips to stay in your lane (and stop confusing your audience!) and more!

Connect with Jillian:
Website: https://milotree.com
Podcast: The Blogger Genius Show
Free Resource: 6 Purchasing Triggers PDF

My interview on Jillian's podcast: Why Selling in Your First Email Isn’t Pushy - It’s Profitable (And What Most Creators Get Wrong)

For a limited time, grab a Business Breakthrough for $44: http://kyliekelly.com/breakthrough

Ready to grow your audience with less hustle?

START WITH THE QUIZ:
Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality:
⚡️ kyliekelly.com/quiz

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

JOIN THE MEMBERSHIP:
Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy.
⚡️ $77/month - Join here

READY FOR HIGH TOUCH SUPPORT?
Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy.
⚡️ $550/month - Click here for details

p.s - Loving the show?

Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!