Today I’m joined by email automation strategist and deliverability expert Cheryl Rerick to unpack one of the most overlooked parts of email marketing - what happens after someone joins your list.
In this episode, we talk about how evergreen email sequences help you nurture subscribers long-term, sell without burnout, and stop relying solely on launches to make money.
If you’ve ever thought “I should be doing more with my email list… but I don’t know what,” this conversation is your roadmap.
What You’ll Learn in This Episode:
- Why most email lists aren’t cold - they’re under-nurtured
- What evergreen email sequences actually are [and what they’re not]
- Why customer research matters more than copy tricks
- How to choose the right offer to sell on automation
- How to repeat your core message without boring yourself to death
Guest Spotlight: Cheryl Rerick
Cheryl Rerick is an email strategist, automation engineer, and deliverability expert who helps online business owners turn their email list into a long-term sales engine. She specialises in evergreen email sequences that nurture, connect, and convert, without hustle or hype.
Links & Resources:
Cheryl's website: https://cherylrerick.com
Time To Conversion Calculator: https://cherylrerick.com/calculator-df/
Register for the next Empire Expansion Event here:
https://kyliekelly.com/event
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