Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions.
Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story that positions your client as the hero and you as their trusted guide.
What You’ll Learn in This Episode:
- Why most websites and content fail to convert (and how to fix it)
- The real reason you struggle to “talk about what you do” clearly
- How to write one brand story that stretches across your entire business
- The story structure Kris uses to help her clients 5x their prices and close more sales calls
- What it means to mine for the “gold” in your messaging (and how to start)
Guest Spotlight: Kris Jones
Hand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, told
well.
Website: https://www.reddoordesigns.com
Free Resource: How to Write Compelling Copy in 5 Minutes Flat
Book a Money-Making Messaging Call with Kris: https://krisjones.co/money-making-messaging-call
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