What drives Gen Z’s rental decisions in today’s financial climate? In this episode, Entrata President Chase Harrington and industry expert Virginia Love unpack insights from a January 2025 survey conducted with Qualtrics, featuring over 2,000 U.S. renters. They dive into Gen Z’s reasons for renting, the challenges they face in pursuing homeownership, what they prioritize when choosing a rental, and how technology is shaping their rental journey. Tune in for a data-driven look at the next generation of renters and what it means for the future of housing.
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