June 16, 2025 • 38 mins
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Are you ready to completely transform your business and life in just 6 hours?Â
In today’s episode, I’m sharing 7 key lessons that I learned from hosting EntreMD Live 2025.Â
Over the years, EntreMD Live has evolved from a simple event to an entire movement. It’s where physicians come together to break free from the burnout of traditional practice and embrace a life and business built on their own terms. During these years, I’ve learned that success doesn’t come by chance…Â
It comes from being in the right environment, having the right mindset, and making the right decisions. That’s why today, I’m sharing some of the EntreMD Live magic with you!
Tune in.Â
—
Key Takeaways:
- 00:00 IntroÂ
- 00:42 Behind the scenes of EntreMD Live
- 02:22 Lesson 1: People can change dramatically in 6 hours
- 05:40 Lesson 2: The secret is a rockstar teamÂ
- 09:13 Lesson 3: The 80/20 rule worksÂ
- 15:21 Lesson 4: You never truly know the impact of your work
- 18:20 Lesson 5: Giving your kids portable wealth is importantÂ
- 23:12 Lesson 6: Being poured into is a blessingÂ
- 29:58 Lesson 7: Not selling is a disserviceÂ
- 36:40 OutroÂ
—
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What happens when people come into the EntreeMD
business?
I mean all the way into that.
They can launch a business,they can grow a business, they
can scale a business, they canbuild a team that ultimately can
run the business without themsetting themselves up to be able
to exit their businesses ifthey want and because they have
their time back.
You can focus on their health,they can focus on their
marriages, they can focus ontheir children, they can focus
(00:20):
on hobbies.
Speaker 2 (00:29):
They can do all of these things.
Hi docs, Welcome to the EntreMDpodcast, where it's all about
helping amazing physicians justlike you embrace
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, Dr Imna, Today.
Speaker 1 (00:42):
I'm going to take you behind the scenes of my
business and share with you somereally powerful lessons that we
learned.
So recently, I hosted EntremdiLive 2025, which was our seventh
one.
Right, the first one was in2019.
And when I started, when I didthat first event, there was no
Entremdi podcast.
We hadn't written any books,there was no Entremdi business
(01:04):
school.
In fact, I had not even had anygroup programs up until that
event.
I was doing one-on-one coachingat the time and, over seven
events, we now have somethingthat's very different.
We have the top 1% podcast, wehave five bestselling books, we
have the EntreeMD businessschool, which is about to turn
five years old in a little bit,and we have the EntreMD Business
School, which is about to turnfive years old, like you know,
(01:25):
in a little bit.
And we have the ProfitablePrivate Practice Movement and we
have so many things.
We launched the NationalPrivate Practice Physician Day.
So many things have happened,and so you know, this event was
our best one.
We had, you know, doctorsflying from all over the country
.
We had doctors flying from theBahamas.
We had four doctors come fromthe Bahamas.
It was just so magical.
(01:47):
And I want to take you behindthe scenes because, as always
with an event, I take a momentto debrief and I wrote out 25
things that happened at theevent that I was really grateful
for.
But today what I want to sharewith you is seven business and
life lessons that I learned fromhosting EntreeMD Live and,
while you may not be looking todo an event, these are really
(02:10):
business lessons and lifelessons that would matter
irrespective of the type ofbusiness you're running and the
projects that you have.
So I really want you to leaninto this as I pull the curtain
back a little, so let me giveyou seven lessons.
Okay, the very first lesson isthis the very first lesson I
learned is that people canchange dramatically and
(02:30):
irreparably in six hours.
It can be transformed in sixhours.
So I remember now this eventwas 10 AM to 4 PM, even though
many people didn't leave till 6PM.
They were networking and doingall of that, including the
introverts, but it was amazingto see people come in one way
and from this stage, I could seelight bulbs go off.
I can see in conversation.
(02:52):
I could see light bulbs go offand all of this, and it was just
amazing to see, and I'll tellyou why.
This is a very powerful lessonin a second.
And so you know what people need.
What people need is anenvironment where they're
challenged, where the status quois challenged, where they have
pictures of a preferred futureput in front of them.
They have people who are thatpreferred future in the room
(03:15):
with them and you'll find thatpeople we're really like
Play-Doh.
We're really like Play-Doh.
We can start off one way and wecan become a different way.
And so there is this thingthat's ingrained in us in aoh.
We're really like Play-Doh.
We can start off one way and wecan become a different way.
And so there is this thingthat's ingrained in us.
In a way, we're physicians, Iam the way I am, and if there's
something I can't do, I'm nevergoing to be able to do it, and
if there's a way I don't think,or if there's a life I don't
(03:36):
have, I can't have it.
I can't think that way.
We're literally like Plato.
And so I had a doctor walk upto me and he said to me he said,
dr Una, I want to thank you.
I want to thank you for openingmy eyes to possibilities that I
didn't even know existed.
He said I had a practice beforeI had to shut it down.
(03:58):
I went back to work because Ihad bills to pay and all of that
stuff and I've been toying withthe idea of restarting my
practice and now I know, oh mygoodness, I can start it, I can
thrive at it.
And I'd had this whole mindsetof I'm going to stay and I'm
going to hustle and grind andeven if I have to give up nights
and weekends and all of thosethings, it will be worth it in
the end, the sacrificial way wedo things.
(04:19):
And of course he understands hehas to work hard.
I understand that he has towork hard, but, oh my goodness,
he can do that and have a dreamlife, right, like you can do it
in a way where he has a dreamlife and he's like I just
realized I don't have to give upmy life to do this, I can still
have a life.
And all of that all in sixhours, all in six hours.
And so I could see that go,like I could tell you story
after story and thetransformation that they
(04:43):
experienced in that six hourperiod.
And so what this means and witheach lesson I'm going to tell
you what that means, what thatmeant for me, what it should
mean for you, what it could meanfor you and for me.
What it meant is we can changeso radically in such a short
period of time.
So my job is to constantlyreject the status quo and
constantly reject that the way Iam, you know, that's all there
(05:05):
is, and to constantly put myselfin rooms that facilitate that
transformation.
Okay, so I would love for youto walk away from this episode
thinking I can change, I canchange, like in a day, I can
change.
In a day I can change.
So the things I've accepted aswell.
I guess that's just the way itis.
Now my job is to reject thosethings.
Now your job is to reject thosethings and constantly ask
(05:27):
yourself what is the room thatwill facilitate my radical
transformation?
What is the room that will putme in a position where, every
six hour block, I'm different,right?
So that's the first lesson thatI learned.
The second lesson I learned isthat a rockstar team is the
secret.
Right Is the secret to massiveimpact and time freedom.
(05:50):
Okay Now.
So I want to give a big shoutout to a number of people
because this EntreeMD Live now,usually when I do EntreeMD Live,
I'm speaking for most of thesix hours and I mean, I've done
three day events where I spokewith the entire time.
So it's not, you know, it's not, it's not a problem for me, but
this time it was veryfascinating because we used a
(06:11):
team approach.
I had Namdi Chinnamen.
We've had him on the podcastand if you missed his episode on
AI and all of that stuff, youwant to catch that.
But he was our, you know, hewas a guest speaker and he did a
session on AI how to leverageAI to build a $250,000 team for
$20, right and so he did thatsession.
(06:31):
He also did a session on how to, you know, grow and scale your
private practice leveraging dataright and so I had him do some
sessions.
I had Dr Toomer, catherineToomer, she did a session for
the DPC docs, the cash-basedclinic, like how to master the
cash-based model, which, again,is something that she's done.
(06:51):
It's her bread and butter as faras cash-based practices go.
And then Dr Foley, who is aurogynecologist, who is a true
entrepreneur.
He hosted the session with theentrepreneurs.
It was so amazing.
Then Makeda, who has donemillions of dollars in sales,
had hosted the session for thecoaches, showing them how to
(07:12):
sell, right, and so all of thesethings were happening.
Now guess what that meant forme?
And then we had Dr Beckford.
Dr Beckford hosted the successpanel, the case studies where we
looked at physicianentrepreneurs and the results
they've created that have beenin the entrepreneur business
school, and all of that.
And so, for the first time, wehad an event where it was six
hours.
It was high level, it was ourbest one yet, and I spoke for
(07:35):
two hours, right, and you may belistening to this and you're a
private practice owner, right?
What does that mean for you?
If you leverage your teamproperly, the things that take
you 10 hours, could they takeyou five hours.
Could they take you six hours?
Could they take you four hoursif you leverage your team, right
?
And so, so they did such aphenomenal job, and I was
(07:56):
walking around and looking at itand just being in awe of all
the things my people are doing,and not only that, it wasn't
even just in the programming,but I never saw the lobby.
They set it up, they tore itdown.
I came in through the back andcame into the green room.
So I never saw the lobby, buteverything was set up, the
number of people who walked upto me and it's like, oh my
goodness, the way we weregreeted, the way we were
(08:17):
welcomed and all of those things.
It was a team of volunteers whodid that.
I didn't know anything about thefood, I didn't know anything
about how they were setting upthe breakup rooms.
I didn't know like I wasignorant about a ton of stuff,
except the stuff that I neededto do, and so I want you to
think about it where we had thebiggest impact and I did it in
the least amount of time, right,and what was the key to that?
(08:40):
It was a rockstar team, right?
That's what that was.
And so what does that mean forme?
What does that mean for you?
What's the lesson here?
The lesson here is that I willcontinue to do the work.
Right, I will continue to dothe work, or what's my
conclusion?
More like, I will continue todo the work of building a
rockstar team.
It is work to build a rockstarteam, but your rockstar team is
(09:01):
the only pathway to massiveimpact and freedom, right?
Okay, amazing, big shout out toall the volunteers and stuff
like that.
It was so amazing, all right,so that's lesson number two.
Lesson number three.
I have this rule that Ifunction by and it's 80%
marketing, and when I say that'smore marketing and sales, but
it's 80% marketing, 20% creationOkay, and the lesson?
(09:23):
The third lesson is that ruleworks the 80% marketing and 20%
creation.
Okay, and the lesson?
The third lesson is that ruleworks the 80% marketing and 20%
creation rule works.
Now let me give you a littlebit of context here.
As entrepreneurs, one of thethings we love to do is we love
to create.
Entrepreneurs love to create.
Oh, I have this new product,this new vertical, this new
landing page, this new, all ofthat stuff.
Guess what Most entrepreneursalso do not like to do?
(09:44):
They don't like to sell, theydon't like to market and all of
those things.
So they fall in love with theirproduct.
They spend forever creating theproduct and then nobody uses it
because they did not take thetime to sell it.
And we have this deeplyengraved deceptive thought that
if our product is good, it willsell itself.
And it is not true.
It has never been true.
(10:05):
It is not true.
Save yourself from thedeception.
It is not true.
A great product will still needto be sold, greatly right, if
it's going to get into the handsof a lot of people.
Selling is required.
You don't make a good productand it makes up for no selling.
The same way, you don't workout and it would make up for
your crazy diet.
(10:25):
Like it doesn't work that way,right, like you have to do both,
okay.
So for us we did.
This was a little unique becauseusually for the past six years
or so I'm trying to be, live hasbeen primarily virtual, right,
like primarily virtual, andthings like that.
Last year was the first yearthat we said, okay, you know,
(10:46):
since I'm going to record it, Idon't want to record in my
office, I use my office all thetime Let me just record it like
a studio recording, right, soit's in a different space,
different energy, all of thosethings.
And then, after I made thatdecision, I was like, wait, that
would be weird, being in areally large auditorium with the
great screens and all of thatstuff.
I was like, why don't I get aviewing audience?
(11:06):
Okay, so it was like a hybridof sorts, but it was primarily
virtual.
And there are some people whocame into the room.
Now this year is the first yearwhere, like in-person only, and
the reason for that decision is,you know, for me, I do a lot of
workshops, I do a lot ofvirtual things, and I said, you
know EntreMD Live, if a doctorwill attend it and allow it, it
(11:26):
can change their lives forever.
But there's a tendency to treatit like, oh yeah, it's one of
Dr Una's workshops, or whateverI'll catch, I'll get the
recording, I'll get the replay.
And I know, like my goodness,if you're in the room and you
get the content, you get thenetworking, you get all of these
things, you will be different.
Like I know this, like Like Iknow it.
And so I had to make thedecision like, do I want to help
(11:49):
people by repositioning the waythey think about EntreMD Live
so they can get the most out ofit, or do I want to just
continue doing what I'm doing?
And so I made the decision thatit was going to be in-person
only, and I guess, as a sidebar,that's also for you.
Like there will come times inyour business where you need to
do things in a different wayfrom the way you've always done
(12:10):
it, and it requires some courage, right?
Because what if it doesn't work?
What if you get the people youwant?
Blah, blah, blah, all of thosethings, right, okay, so we made
this decision and a lot ofpeople, a great, a good number
of people, assumed that I was asales ploy and then, towards the
end, I would then open upvirtual tickets and I'm like no,
like, really it's an in-personexperience because I want you to
(12:33):
get the networking.
For instance, ultramd Live, theaverage revenue of the
physicians in the room, as faras business revenue, was
$575,000.
I want you to be in that room.
I want you to experience thepeople in that room.
I want you to hear the way theythink.
I want you to see the waythey're living.
I want you to see all of that Iwant you to experience, I want
you to grow your network, all ofthose things.
You're not going to do thatvirtually.
(12:54):
And we also had a number ofprojects and I knew, right, like
I knew, we had a number ofprojects and we had a number of,
you know, workshops that we didthat were almost a monthly.
We had all these thingshappening, like in the months
leading up to Entremdy Live.
So I knew that I had like,really, may May was the month to
promote Entremdy Live, right,which is weird for an in-person
(13:15):
event, right?
Especially since most peoplewould travel.
So, anyway, but I knew, and soI knew we'd have to make up for
it with even more marketing.
And so we promoted, we marketed, we sold, we used different
ways, we did social media, emailtext like the whole nine yards,
the follow-up, everything, andwe did a ton of that.
Now does that mean we weresloppy in execution?
(13:37):
Because 80% marketing, 20%content no, we were excellent in
execution.
Now we're not perfect inexecution.
We're excellent.
Excellent means doing theabsolute best with what you have
available to you.
At the time we were excellent.
We left it all out there, okay.
But we spent an extraordinaryamount of time promoting the
(13:57):
event, okay.
And sometimes we do that forthree days in a row and nobody
will buy any tickets and thenwe'll keep going out day four, x
number of people buy and all ofthose things.
And so we ended up with 75 docsin the room.
25 of them were VIP, and thenyou know 50, 50 of them were
general admission, again, flyingin from all over the country,
(14:20):
and we actually had four doctorscome from the Bahamas, okay.
So really nice size room,people are able to connect and
do all of those things, and wegot what we wanted.
Okay, so marketing.
So, whatever your product is,whatever your services, whatever
it is that you do, I want toinvite you to start thinking
this way.
Okay, when you decide, oh, Iwant to start a new line of
something, okay, so we had therewas a doctor who recently said,
(14:42):
oh, you know, I want to start askincare line and all this
stuff.
Do you think it would work?
And my answer is really simple.
I was like if you're willing tostart a business, if you're
willing to treat this as abusiness, not something you're
excited to create, which meansyou understand that it will be
80% marketing and 20% creationand it could work but if you're
(15:03):
going to create it becauseyou're excited to create it and
the world needs it, nobody'sgoing to buy it.
Nobody's going to create it.
Because you're excited tocreate it and the world needs it
, nobody's going to buy it.
Nobody's going to buy it.
And I've seen so manybusinesses go out of businesses
because the entrepreneur incharge is in resistance and does
not believe they need to do thework to market.
It never works.
Okay, all right.
So that's number three.
Number four the fourth lesson Ilearned is that you never truly
(15:26):
know the impact of your work.
If you are a content creatorright Now, this is for every
entrepreneur, but I wanna putthe content creation part front
and center.
If you're a content creator,you'll never really know, and
when I say content creation, I'mtalking about transformational
content.
For instance, I don't show upon social media because I'm a
content creator.
I come on social media becauseI need to reach 100,000
(15:47):
physicians and I need to givethem whatever it is I need to
give them so that they can buildprofitable businesses and live
life on practice medicine ontheir terms, so that they, in
turn, will turn the rest of thephysician community right side
up Right.
And so I look like a contentcreator.
But I'm not a content creator,I'm not an influencer, I'm a
disruptor, right, and so I'm notconfused about that.
(16:07):
But you will never really know,okay.
So I wrote down a few things.
I won't forget them becausethere are a number of things you
know.
People said many people walkedup to me that like, oh my
goodness, I listened to yourpodcast and I had the courage to
start my business.
So I walked up to me this is DrChristine Parker.
Big shout out to you, to you.
(16:28):
She's in the Bahamas and she'slike I read your book and I got
the courage to write my own book, right.
Someone else walked up to meand said when I see you on
social media as a physician, asa female African-American
physician, showing up dominatingon social media, dominating on
stage, it lets me know that Ican do that.
There are people who are.
There's someone else who islike I've seen your clients,
I've seen the doctors in theentrepreneur business school
(16:48):
killing it, and they're proof tome that I can kill it too.
And this doctor is actually.
I'm coming into the school aswell because I've watched it
from afar.
And so now, and so many otherpeople are like you know, thank
you for talking about not onlybuilding businesses that are
doing well, but doing it andbuilding our dream lives, and so
because of that, as a mother,I'm able to enjoy my family
(17:09):
relationships, have time for myfamily, have time for myself
while doing the work of buildingthis business and stuff like
that.
And these are people I've neverbefore then I had never
directly spoken to.
These are people that I didn'tnecessarily know, many of them,
and things like that.
But look at the impact right,there's all this impact because
I have been putting content outthere and serving people and
(17:30):
doing all these things.
And so I say that to say,sometimes, when you're creating
content on social media oryou're recording for YouTube or
you're doing all these guestinterviews, you may think it's
not working.
All work works.
All work works right, and soyou don't know whose life out
there is being changed and youdon't know how many lives they
are going on to change and allof those things.
(17:50):
And so for me, you know, what Iwalked away from this with is
just this concept of constantlyand relentlessly doing the work
that I need to do to accomplishmy mission.
So, whether it seems like it'sworking or not, now, that
doesn't mean I don't optimize, Idon't ask questions and all of
(18:12):
those things, but I don't getbent out of shape because all
work works.
It's always working Right.
So that was very powerful forme.
So your content you have noidea what it's doing, so keep
doing it, keep doing it, okay.
Number five this one was a lotof fun, and number five is
giving your kids portable wealthis important, okay, so there's
this concept that I learnedearly on, that you know when
you're leaving a legacy, whenyou're leaving an inheritance,
(18:32):
for instance, for your kids orfamily members.
You know whoever that is.
You can give them the dollars,or you can give them the thing
that created the dollars, or youcan give them the best of both
worlds and give them both, butthe thing that created the doll
is that's called portable wealth.
So, for instance, in my case, Ican give my children houses, I
(18:53):
can give them investment funds,I can give them all kinds of
things, or and I can give themthe things that created those
things, right, like so skillsthat can be monetized.
So skills like speaking, skillslike selling, skills like
creating content all of thesethings are things that I can
give my children, understandingthat it's not the fruit, it's
(19:15):
not money, but it's the treethat produces the fruit, and so
it's so important to do that.
So for my daughter my firstdaughter, cheta, who is 17, I
decided that this year I wantedher to master speaking, master
selling and master buildingcollaborative relationships
right, so that's part of herbusiness curriculum.
That's what I wanted her tolearn, and so one of the things
(19:38):
we did is I had her start goinglive every week.
She started off in the EntreMDFacebook group and then, after a
number of weeks.
I started having her do it onmy personal page and on our
YouTube channel and you can gocheck any of these.
I started having her do it onmy personal page and on our
YouTube channel and you can gocheck any of these so you can
see her interviews, you canshare it with your kids,
whichever right.
So she's been doing thesethings right.
So the origin of it is, you know, I said I have had some fears
(20:02):
and you know things that Iconsider disadvantages and
things I was terrified of doing,and I'm like it's going to be
one per household.
I'm going to make sure my kidsdon't have those fears.
So I started putting her onstages when she was nine and my
thought process was you know,before you even realize that you
should be afraid of being on astage or public speaking, the
(20:22):
fear of public speaking is thenumber one phobia of adults
everywhere in the world.
By the time you realize thatyou already be so used to being
on stage, they'd be like huh,who would have thunk it Right.
So that was kind of my, thatwas my thought process.
And so the day before on Trinitylive, so in the afternoon,
right Friday afternoon, I wokeup to her.
I'm like, oh, you're doing myintroduction tomorrow at on
(20:43):
Trinity life.
She's like, oh, okay, well, soI'm not the kind of mom you say
I don't want to, right.
So I told her that she's like,oh, okay, and I didn't give her
a framework, I didn't give heranything, I just said that's
what you're doing.
And so when it was time to goup, we had, you know, makita
came and kind of welcomedeverybody.
I had them look at a video.
(21:05):
We had this video that playedlike a mini documentary or so
for about nine minutes.
And then she gets up on stageand oh, my goodness, it was so
powerful, it was so good, it wasinspiring and it was funny and
it was down to earth and shetook the crowd along and she, I
mean, it was really good.
I'm not going to spoil it anymore than that, I'll let you see
(21:25):
it, but it was so good In thatmoment.
I just remember sitting.
I was like my goodness, hereshe is on a stage talking to 75
doctors who flew in from allover the country and from
outside the country, and she'sjust comfortable in her skin,
like I wasn't even like that inmy thirties, right, comfortable
(21:45):
in her skin, owning the stageand all of those things.
In that moment I just thought,man, portable wealth is
important.
That's a skill nobody can takeaway from her.
She can use that and monetizeit and do all kinds of things
right?
And so I started thinking aboutit.
I said, okay, what are thethings that made it possible for
her to do that?
And one is the reps.
Right, she's been going liveevery week for six months.
(22:08):
Well, for five months, everysingle week, and initially they
were solo.
And then after a while, Iflipped it right, because one of
the things were thosecollaborative relationships.
And so then I had her startinterviewing the doctors in the
Ontario MD Business School andso, when I thought about it, her
on stage, while she's doingwhat she does, which is speaking
, she's talking to people shetalks to anyway, because she
(22:29):
does these interviews every weekand all of these things, and
it's like this is just magical.
And so sometimes, as anentrepreneur, you're like, am I
stealing away from time that Icould spend with my kids and all
of those things?
My solution to that was tobring my kids into my business.
So we're having quality timewhen I'm in the business and
we're having quality timeoutside of the business and I
have an opportunity to mentorthem and teach them the things
(22:50):
that I know Right, and so youknow, for me that was a really
powerful lesson, and you knowwhat I walked away from that
with is I need to influence evenmore for them to put in reps,
like whatever it is that we'relike, oh, we want them to be
able to do this.
We need to set the stage morefor them to put in reps, like
whatever it is that we're like,oh, we want them to be able to
do this.
We need to set the stage forthem to be able to put in reps.
(23:12):
Okay, number six.
Number six is a little mushyone, and that's this.
Being poured into is a blessing, being poured into is a
blessing.
There are a few things thathappened during the events that
made me say, man, I need to lookinto this more and I need to be
okay with receiving this andgiving this more.
Okay.
So a number of things.
I had two of my friends, theirclients, the start office
(23:32):
clients, and we're friends DrChia Ghazi of Savvy Docs and Dr
Latifahed of MoneyFitMD.
So big shout out to you.
They're probably going to killme that I put them on blast, but
anyway, and you know so, theyflew in from New York and
California, you know.
(23:52):
I know they know like EntreeMDwill be high value and the
execution of it will beinspiring and all of those
things I know.
But I also know, I suspect,that the bigger reason why they
came was to support me.
You know, the bigger reason whythey came was to be there for
me and you know I reallyappreciated that Right.
And they came and I mean theygot gifts for me and for my kids
and for my mom.
You know what I mean and it wasjust really nice to be seen.
(24:14):
You know what I mean.
I had another doctor, dr AmakaNamani big shout out to her.
And you know she came and shegot me a bag of gifts and stuff
like that.
And her mom had an outfit likemade for me, right Like.
And her mom had an outfit likemade for me, right Like, one of
these, you know, african caftanlike things so cute.
I wore it to church the nextday and she's like here, you
know she got this for me andit's her mom that got it for me
(24:35):
and stuff like that.
And I was like, oh, my goodness, that is so wild, you know.
And then I had Dr Crystal Nelson.
She's an amazing rockstar doc.
She's a psychiatrist here inGeorgia.
She's an alumni of the EntreMDBusiness School and it's so fun,
you know, because I think atthe time I'm recording this
she's on vacation in Hawaii.
She's like Dr Una, the thingsyou talk about they work.
(24:55):
Like I'm about to go away fortwo weeks and my practice is
going to be running perfectlyfine without me, right, and
stuff like that.
But she walked up to me and shesaid something so, so, so
powerful.
And she said Dr Una, you saythis to people all the time, all
the time, and I think youshould hear it for you.
And she says I am so proud ofyou.
(25:17):
And, to put this in context,when I did my first business
event so this is pre-EntreeMD Idid, I think it's I called it
Live your Dreams, the Live yourDreams Conference, and this was
before we launched EntreeMD.
And she came for that event,right, and it was for all
entrepreneurs I had not nicheddown to just physicians at this
(25:37):
point right, and she's like foryou to have an idea and take the
idea and execute on itrelentlessly until you build it
into this.
This is amazing and I'm soproud of you.
She's like I'm sure there werechallenges, I'm sure there were
headaches with this, but you'redoing it.
And again, that was.
It was just really nice.
(25:58):
It was really nice to be therecipient of that.
And, dr Nelson, thank you.
I said thank you there.
I say thank you again.
And then Dr Christine she's oneof the doctors who came from the
Bahamas and she wrote a bookand she gave me a signed copy of
the book.
It's on my nightstand and stufflike that.
And she's like you're theinspiration.
And I don't mean like I'm theonly reason she wrote a book or
(26:20):
whatever, but something about itwas inspiring.
And I had another friend, drMyosha.
Okay, so fun fact, she's not adoctor, but she's on my email
list and she's like I love youremails because they're like Dr
Myosha, I just love it.
But she's a tech genius.
Okay, she owns a tech firm andshe does government contracts
and all this kind of stuff.
She's like hey, how are youdoing all this stuff?
I'm like great, I'm gearing upfor my.
(26:40):
Oh, entreemd Live is going tobe amazing.
I might just fly down toGeorgia.
I'm like don't tempt me, that'snot a temptation, I'm going to
resist.
And she says no, no, I'mserious, I'm like I'm on the
United app right now.
She bought a ticket and shecame down and all of that stuff.
It was just nice.
It was just nice and it justkind of made me lean into this
(27:00):
whole concept of we're peopleand we're relational beings and
we need people and people needus, and the world is so much
better with relationships inthem.
And so the commitment I walkedaway with after looking at that
lesson was I'm going to be moreintentional about pouring into
people and I'm going to allowmyself be more open to receiving
(27:25):
that Like usually I'd brush itoff or not, you know, not make
it a thing or whatever, but it'sthere for a reason, you know,
and so so I want to challengeyou with the same thing.
If you notice, I started withpoor and then receive right.
Just start seeing people, andmaybe there are people who've
supported you in the past.
You know.
Send them a thank you card orsend them a text or whatever.
Somebody inspired you to dosomething.
(27:47):
Share that thing with them.
You know, somebody was therewhen it was a dark time for you.
You know.
Go back and thank them.
Maybe you have team members,whatever it is you know.
And then also, when somebody'strying to pour into you, don't
stop them, don't brush it offlike, sit in it and receive it.
It's a good thing and we needthat right.
(28:07):
We need that, okay, all right,so that's the mushy one, it's
what we need and you know, likewith the Entree and Be Business
School, one of the things I'mproudest of is the community
that we've built, and it's acommunity where it's
collaboration over competitionand so people can pour into each
other.
They can give and receive thatfrom people who are pushing
(28:28):
their lives forward and buildingtheir dream businesses while
building their dream lives.
It brings multiplication toyour life.
It helps you navigate stormsbetter because you have the
support.
It helps you dream bigger.
It gives you.
Sometimes it's the gas youneeded to keep going.
I remember when I started myprivate practice and I was
(28:49):
probably a few weeks in andwondering what I had done and if
this was a mistake, because Ididn't have any patients,
because I hung the shingle andthought they would come.
And I remember Dr Strobov he'sa pediatric surgeon in Georgia
and I remember him walking intomy office.
I was like oh, my goodness, wow, you started a practice.
You must have a lot of guts,because it is so hard to be a
private practice owner thesedays.
(29:09):
And like imagine thisconversation in 2010,.
Right.
And then, after saying allthose things, he said well, this
is the thing.
When I started my privatepractice, I was scared spitless.
I didn't think it would workand all of those things, right.
And just imagine hearing thatfrom a surgeon who's a very
well-established surgeon, likeat the time, right.
And he's like but hang in there, this is going to work.
(29:30):
Just hang in there.
It's scary in the beginning,but this is going to work.
What he didn't know is howdiscouraged I was when he walked
in, and today I'm like God musthave sent him An angel, must
have ordered his footsteps to myoffice.
He's an angel, like, it'ssomething, because that was the
fire that I needed to keep going, right.
(29:51):
And so your words ofencouragement, don't treat those
casually.
They're people who need them.
Like, pour into people and thenreceive it.
Okay, all right.
So number seven, the seventhlesson, is not selling is a
disservice.
Not selling is a disservice,right?
You know, when I was younger,in as an entrepreneur, it was
(30:14):
really hard for me to.
You know, tell people of what Ido and tell them to come work
with me and tell them fill outthis form.
You know, swipe your card hereand stuff like that.
But Entremd Live was so magicaland so beautiful.
But I know it's a day.
I know it's a day and I'm like,okay, what do we do to continue
this momentum?
What do we do to continue toimplement on this?
What do we do to put you in anenvironment where it is most
(30:37):
likely that you'll succeed and Iknow what that is is the
EntreMD Business School.
And at this point, the EntreMDBusiness School is not we're not
, we didn't.
It's not a minimum viableproduct, it's not a thing where
testing has been around for fiveyears.
It has helped tons of doctorsbuild six figure, seven figure,
multiple, seven figurebusinesses, helped the doctor
get her first seven figure month.
(30:58):
All of these things and thepeople.
They are happier, they are ableto navigate challenges better
and they will tell you likeevery aspect of my life is
getting better it's not just mybusiness Like my life is getting
better.
My marriage is better, myrelationship with my kids is
better, my health is better,like all of these things.
I know that right, I am proudof myself for not letting any
(31:19):
limiting beliefs get in the wayor whatever.
And I, confidently and boldly,was like this is a container
where you need to be If you area doctor who wants to build a
wildly successful business andyou want to build a team that
can build a business so you canget your time back and you want
to live life on your terms andyou want to make the least
(31:41):
number of mistakes.
Because the thing with you knowpeople say ignorance is bliss,
but it's not.
Because the thing with you knowpeople say ignorance is bliss
but it's not right, it'sexpensive in business, right,
for every mistake has, almostevery mistake has financial
implications and I'm like youcan save a ton of money by
coming here and investing in theEntrez Business School and
staying here where you know youcan get, you know the
(32:02):
information you need and all ofthose things.
And if I didn't sell, I wouldlet them go home with EntreeMD
Live with no support system forthem to continue.
Because I'm like, if you canchange in six hours, what could
happen if you're in a containerfor a year or two years or three
years?
Because the thing is this like?
(32:23):
The EntreeMD Business School isalmost five years old and there
are people who've been in theOntario Business School since
the beginning.
But this is the deal A numberof them have gone from.
I'm an employed physician, I'vebuilt my brand.
I started to practice.
I hit six figures.
I had multiple six figures.
I hit seven figures.
I hit multiple seven figures.
They've stayed in long and theyjust keep going because there's
(32:44):
still progress to be had,there's still time to buy back,
there's still team to build,there's still all these things
to do, right.
And so I know like six hours ispowerful and anybody who takes
even 30% of what we did andexecutes on that will have a
brand new life in 90 days.
Like brand new right.
But then if you keep the levelof transformation that happened
(33:09):
at EntreMD Live and you continuethat on a daily and weekly
basis for months and years, thenwhat happens?
Right?
I'm so proud of the doctors whosaid yes and who were coming to
EntreMD Business School.
They get to be in the firstsession in the EntreMD Business
School with their classmatestomorrow.
It's going to be so, so, so fun.
I'm so proud of them, butanyway.
(33:29):
So what does that mean for me,it is sell, sell, figure out
right.
This may be me telling you now,like figure out how to fall in
love with selling.
And how did I fall in love withselling?
I fell in love with selling,with falling in love, or rather
being hyper aware of whathappens when people come into my
container, like what happenswhen people come into the
(33:50):
EntreeMD business school.
I lean all the way into that.
So it's not about me.
It's not about me manipulatingpeople.
It's not about me takingadvantage of people.
It's not about me takingpeople's money.
It's not about any of that.
It's about my goodness.
They can launch a business.
They can grow a business.
They can scale a business.
They can build a team.
They can build a team thatultimately can run the business
(34:11):
without them.
They're setting themselves upto be able to exit their
businesses If they want.
They have their dream life backand because they have their
time back, you can focus ontheir health.
They can focus on theirmarriages.
They can focus on theirchildren.
They can focus on hobbies.
They can do all of these things.
They will find themselves.
They will become entrepreneurs.
They don't just have achecklist and they built a
business.
No, they become entrepreneurs,which means they can launch
(34:34):
another vertical, anotherbusiness, and all of this.
They become confident speakers,they start attracting unusual
opportunities.
They don't get thrown off bychallenges anymore.
They can weather storms whenthat container can do that, and
they acquire a whole bunch ofnew friends and colleagues and
people that will open doors forthem.
And all of that when I knowthey can do that.
(34:55):
I'm like, please, you have to bein the On Trending Business
School.
You have to be.
This is a place where doctorswho are crushing it go to win.
This is where they get theworld-class mentorship.
This is where they get accessto the EBS Commonwealth, which
is a community filled withrockstar physicians.
This is where they do all ofthat stuff.
All right, so these are myseven lessons that I've learned.
(35:16):
These are seven lessons thatwill serve you really well If
you got a whole lot out of it.
I want you to take a screenshotof this and share your favorite
lesson and ask people to comewatch the episode.
Okay, and that's you amplifyingthis, because think about it,
what if a hundred thousandphysicians knew this?
What will happen in theirbusinesses as they apply this?
(35:36):
What will happen in their livesas they apply this right.
So take a screenshot of it,share your favorite one of the
lessons and tell people to comewatch or come listen to get the
rest of the lessons.
Okay, I am rooting for you.
I want you to know this.
You're a physician.
I am rooting for you and Itrust that you win.
And if you've been thinkingabout the EntreeMD business
school, well, now is your time,like.
(35:56):
Now is your time to come joinus.
Now is your time to say hey,you know, I want to do this,
like.
I mean, I want to build a dreamlife.
I want to build my dreambusiness.
I want to build a team.
I want to increase my revenueand increase my profits.
I want to be confident as anentrepreneur.
I want to know how to manage mytime.
I want to know how to set goalsand achieve them.
I want to know how to bedifferent every 90 days.
I'm tired of doing this alone.
I'm tired of being with peoplewho are discouraging me.
(36:18):
I want to be in a community ofpeople who encourage me, who
cheer me on, whose lives andbusinesses will be vision boards
for me, who will inspire mejust by being like.
That's what I want.
That's what I want and that'swhat you want.
You come join the Entremdibusiness school.
Okay, so where you would go toturn in your application will be
entremdicom forward slashbusiness, and we would love,
love, love to have you in theschool.
(36:40):
Okay and regardless, I'm rootingfor every single one of you.
I'm rooting for you.
Listening to me, I want you totake these lessons, but I think
the one I want you to take toheart the most is you can change
in six hours.
Just think about it.
You can change in six hours,which means you can change every
week.
It means you can change every90 days.
Every 90 days, your change canbe so obvious that not only do
you know, but the people in yourworld are like what is going on
(37:00):
with you.
I've had people tell me theirspouses are like what is
happening with you, notcomplaining because they're like
I like this version of you, butwhat is going on?
And I want that for you.
Okay, so I'm rooting for you.
Make sure you take thescreenshot, share it on your
social media, type in there thelesson you value the most and
put the link so people can comewatch the rest of them.
And I'll see you on the nextepisode of the.
(37:21):
I'm Sharing the Podcast.
What happens when people come into the EntreeMD
business?
I mean all the way into that.
They can launch a business,they can grow a business, they
can scale a business, they canbuild a team that ultimately can
run the business without themsetting themselves up to be able
to exit their businesses ifthey want and because they have
their time back.
You can focus on their health,they can focus on their
marriages, they can focus ontheir children, they can focus
(00:20):
on hobbies.
Speaker 2 (00:29):
They can do all of these things.
Hi docs, Welcome to the EntreMDpodcast, where it's all about
helping amazing physicians justlike you embrace
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, Dr Imna, Today.
Speaker 1 (00:42):
I'm going to take you behind the scenes of my
business and share with you somereally powerful lessons that we
learned.
So recently, I hosted EntremdiLive 2025, which was our seventh
one.
Right, the first one was in2019.
And when I started, when I didthat first event, there was no
Entremdi podcast.
We hadn't written any books,there was no Entremdi business
(01:04):
school.
In fact, I had not even had anygroup programs up until that
event.
I was doing one-on-one coachingat the time and, over seven
events, we now have somethingthat's very different.
We have the top 1% podcast, wehave five bestselling books, we
have the EntreeMD businessschool, which is about to turn
five years old in a little bit,and we have the EntreMD Business
School, which is about to turnfive years old, like you know,
(01:25):
in a little bit.
And we have the ProfitablePrivate Practice Movement and we
have so many things.
We launched the NationalPrivate Practice Physician Day.
So many things have happened,and so you know, this event was
our best one.
We had, you know, doctorsflying from all over the country
.
We had doctors flying from theBahamas.
We had four doctors come fromthe Bahamas.
It was just so magical.
(01:47):
And I want to take you behindthe scenes because, as always
with an event, I take a momentto debrief and I wrote out 25
things that happened at theevent that I was really grateful
for.
But today what I want to sharewith you is seven business and
life lessons that I learned fromhosting EntreeMD Live and,
while you may not be looking todo an event, these are really
(02:10):
business lessons and lifelessons that would matter
irrespective of the type ofbusiness you're running and the
projects that you have.
So I really want you to leaninto this as I pull the curtain
back a little, so let me giveyou seven lessons.
Okay, the very first lesson isthis the very first lesson I
learned is that people canchange dramatically and
(02:30):
irreparably in six hours.
It can be transformed in sixhours.
So I remember now this eventwas 10 AM to 4 PM, even though
many people didn't leave till 6PM.
They were networking and doingall of that, including the
introverts, but it was amazingto see people come in one way
and from this stage, I could seelight bulbs go off.
I can see in conversation.
(02:52):
I could see light bulbs go offand all of this, and it was just
amazing to see, and I'll tellyou why.
This is a very powerful lessonin a second.
And so you know what people need.
What people need is anenvironment where they're
challenged, where the status quois challenged, where they have
pictures of a preferred futureput in front of them.
They have people who are thatpreferred future in the room
(03:15):
with them and you'll find thatpeople we're really like
Play-Doh.
We're really like Play-Doh.
We can start off one way and wecan become a different way.
And so there is this thingthat's ingrained in us in aoh.
We're really like Play-Doh.
We can start off one way and wecan become a different way.
And so there is this thingthat's ingrained in us.
In a way, we're physicians, Iam the way I am, and if there's
something I can't do, I'm nevergoing to be able to do it, and
if there's a way I don't think,or if there's a life I don't
(03:36):
have, I can't have it.
I can't think that way.
We're literally like Plato.
And so I had a doctor walk upto me and he said to me he said,
dr Una, I want to thank you.
I want to thank you for openingmy eyes to possibilities that I
didn't even know existed.
He said I had a practice beforeI had to shut it down.
(03:58):
I went back to work because Ihad bills to pay and all of that
stuff and I've been toying withthe idea of restarting my
practice and now I know, oh mygoodness, I can start it, I can
thrive at it.
And I'd had this whole mindsetof I'm going to stay and I'm
going to hustle and grind andeven if I have to give up nights
and weekends and all of thosethings, it will be worth it in
the end, the sacrificial way wedo things.
(04:19):
And of course he understands hehas to work hard.
I understand that he has towork hard, but, oh my goodness,
he can do that and have a dreamlife, right, like you can do it
in a way where he has a dreamlife and he's like I just
realized I don't have to give upmy life to do this, I can still
have a life.
And all of that all in sixhours, all in six hours.
And so I could see that go,like I could tell you story
after story and thetransformation that they
(04:43):
experienced in that six hourperiod.
And so what this means and witheach lesson I'm going to tell
you what that means, what thatmeant for me, what it should
mean for you, what it could meanfor you and for me.
What it meant is we can changeso radically in such a short
period of time.
So my job is to constantlyreject the status quo and
constantly reject that the way Iam, you know, that's all there
(05:05):
is, and to constantly put myselfin rooms that facilitate that
transformation.
Okay, so I would love for youto walk away from this episode
thinking I can change, I canchange, like in a day, I can
change.
In a day I can change.
So the things I've accepted aswell.
I guess that's just the way itis.
Now my job is to reject thosethings.
Now your job is to reject thosethings and constantly ask
(05:27):
yourself what is the room thatwill facilitate my radical
transformation?
What is the room that will putme in a position where, every
six hour block, I'm different,right?
So that's the first lesson thatI learned.
The second lesson I learned isthat a rockstar team is the
secret.
Right Is the secret to massiveimpact and time freedom.
(05:50):
Okay Now.
So I want to give a big shoutout to a number of people
because this EntreeMD Live now,usually when I do EntreeMD Live,
I'm speaking for most of thesix hours and I mean, I've done
three day events where I spokewith the entire time.
So it's not, you know, it's not, it's not a problem for me, but
this time it was veryfascinating because we used a
(06:11):
team approach.
I had Namdi Chinnamen.
We've had him on the podcastand if you missed his episode on
AI and all of that stuff, youwant to catch that.
But he was our, you know, hewas a guest speaker and he did a
session on AI how to leverageAI to build a $250,000 team for
$20, right and so he did thatsession.
(06:31):
He also did a session on how to, you know, grow and scale your
private practice leveraging dataright and so I had him do some
sessions.
I had Dr Toomer, catherineToomer, she did a session for
the DPC docs, the cash-basedclinic, like how to master the
cash-based model, which, again,is something that she's done.
(06:51):
It's her bread and butter as faras cash-based practices go.
And then Dr Foley, who is aurogynecologist, who is a true
entrepreneur.
He hosted the session with theentrepreneurs.
It was so amazing.
Then Makeda, who has donemillions of dollars in sales,
had hosted the session for thecoaches, showing them how to
(07:12):
sell, right, and so all of thesethings were happening.
Now guess what that meant forme?
And then we had Dr Beckford.
Dr Beckford hosted the successpanel, the case studies where we
looked at physicianentrepreneurs and the results
they've created that have beenin the entrepreneur business
school, and all of that.
And so, for the first time, wehad an event where it was six
hours.
It was high level, it was ourbest one yet, and I spoke for
(07:35):
two hours, right, and you may belistening to this and you're a
private practice owner, right?
What does that mean for you?
If you leverage your teamproperly, the things that take
you 10 hours, could they takeyou five hours.
Could they take you six hours?
Could they take you four hoursif you leverage your team, right
?
And so, so they did such aphenomenal job, and I was
(07:56):
walking around and looking at itand just being in awe of all
the things my people are doing,and not only that, it wasn't
even just in the programming,but I never saw the lobby.
They set it up, they tore itdown.
I came in through the back andcame into the green room.
So I never saw the lobby, buteverything was set up, the
number of people who walked upto me and it's like, oh my
goodness, the way we weregreeted, the way we were
(08:17):
welcomed and all of those things.
It was a team of volunteers whodid that.
I didn't know anything about thefood, I didn't know anything
about how they were setting upthe breakup rooms.
I didn't know like I wasignorant about a ton of stuff,
except the stuff that I neededto do, and so I want you to
think about it where we had thebiggest impact and I did it in
the least amount of time, right,and what was the key to that?
(08:40):
It was a rockstar team, right?
That's what that was.
And so what does that mean forme?
What does that mean for you?
What's the lesson here?
The lesson here is that I willcontinue to do the work.
Right, I will continue to dothe work, or what's my
conclusion?
More like, I will continue todo the work of building a
rockstar team.
It is work to build a rockstarteam, but your rockstar team is
(09:01):
the only pathway to massiveimpact and freedom, right?
Okay, amazing, big shout out toall the volunteers and stuff
like that.
It was so amazing, all right,so that's lesson number two.
Lesson number three.
I have this rule that Ifunction by and it's 80%
marketing, and when I say that'smore marketing and sales, but
it's 80% marketing, 20% creationOkay, and the lesson?
(09:23):
The third lesson is that ruleworks the 80% marketing and 20%
creation.
Okay, and the lesson?
The third lesson is that ruleworks the 80% marketing and 20%
creation rule works.
Now let me give you a littlebit of context here.
As entrepreneurs, one of thethings we love to do is we love
to create.
Entrepreneurs love to create.
Oh, I have this new product,this new vertical, this new
landing page, this new, all ofthat stuff.
Guess what Most entrepreneursalso do not like to do?
(09:44):
They don't like to sell, theydon't like to market and all of
those things.
So they fall in love with theirproduct.
They spend forever creating theproduct and then nobody uses it
because they did not take thetime to sell it.
And we have this deeplyengraved deceptive thought that
if our product is good, it willsell itself.
And it is not true.
It has never been true.
(10:05):
It is not true.
Save yourself from thedeception.
It is not true.
A great product will still needto be sold, greatly right, if
it's going to get into the handsof a lot of people.
Selling is required.
You don't make a good productand it makes up for no selling.
The same way, you don't workout and it would make up for
your crazy diet.
(10:25):
Like it doesn't work that way,right, like you have to do both,
okay.
So for us we did.
This was a little unique becauseusually for the past six years
or so I'm trying to be, live hasbeen primarily virtual, right,
like primarily virtual, andthings like that.
Last year was the first yearthat we said, okay, you know,
(10:46):
since I'm going to record it, Idon't want to record in my
office, I use my office all thetime Let me just record it like
a studio recording, right, soit's in a different space,
different energy, all of thosethings.
And then, after I made thatdecision, I was like, wait, that
would be weird, being in areally large auditorium with the
great screens and all of thatstuff.
I was like, why don't I get aviewing audience?
(11:06):
Okay, so it was like a hybridof sorts, but it was primarily
virtual.
And there are some people whocame into the room.
Now this year is the first yearwhere, like in-person only, and
the reason for that decision is,you know, for me, I do a lot of
workshops, I do a lot ofvirtual things, and I said, you
know EntreMD Live, if a doctorwill attend it and allow it, it
(11:26):
can change their lives forever.
But there's a tendency to treatit like, oh yeah, it's one of
Dr Una's workshops, or whateverI'll catch, I'll get the
recording, I'll get the replay.
And I know, like my goodness,if you're in the room and you
get the content, you get thenetworking, you get all of these
things, you will be different.
Like I know this, like Like Iknow it.
And so I had to make thedecision like, do I want to help
(11:49):
people by repositioning the waythey think about EntreMD Live
so they can get the most out ofit, or do I want to just
continue doing what I'm doing?
And so I made the decision thatit was going to be in-person
only, and I guess, as a sidebar,that's also for you.
Like there will come times inyour business where you need to
do things in a different wayfrom the way you've always done
(12:10):
it, and it requires some courage, right?
Because what if it doesn't work?
What if you get the people youwant?
Blah, blah, blah, all of thosethings, right, okay, so we made
this decision and a lot ofpeople, a great, a good number
of people, assumed that I was asales ploy and then, towards the
end, I would then open upvirtual tickets and I'm like no,
like, really it's an in-personexperience because I want you to
(12:33):
get the networking.
For instance, ultramd Live, theaverage revenue of the
physicians in the room, as faras business revenue, was
$575,000.
I want you to be in that room.
I want you to experience thepeople in that room.
I want you to hear the way theythink.
I want you to see the waythey're living.
I want you to see all of that Iwant you to experience, I want
you to grow your network, all ofthose things.
You're not going to do thatvirtually.
(12:54):
And we also had a number ofprojects and I knew, right, like
I knew, we had a number ofprojects and we had a number of,
you know, workshops that we didthat were almost a monthly.
We had all these thingshappening, like in the months
leading up to Entremdy Live.
So I knew that I had like,really, may May was the month to
promote Entremdy Live, right,which is weird for an in-person
(13:15):
event, right?
Especially since most peoplewould travel.
So, anyway, but I knew, and soI knew we'd have to make up for
it with even more marketing.
And so we promoted, we marketed, we sold, we used different
ways, we did social media, emailtext like the whole nine yards,
the follow-up, everything, andwe did a ton of that.
Now does that mean we weresloppy in execution?
(13:37):
Because 80% marketing, 20%content no, we were excellent in
execution.
Now we're not perfect inexecution.
We're excellent.
Excellent means doing theabsolute best with what you have
available to you.
At the time we were excellent.
We left it all out there, okay.
But we spent an extraordinaryamount of time promoting the
(13:57):
event, okay.
And sometimes we do that forthree days in a row and nobody
will buy any tickets and thenwe'll keep going out day four, x
number of people buy and all ofthose things.
And so we ended up with 75 docsin the room.
25 of them were VIP, and thenyou know 50, 50 of them were
general admission, again, flyingin from all over the country,
(14:20):
and we actually had four doctorscome from the Bahamas, okay.
So really nice size room,people are able to connect and
do all of those things, and wegot what we wanted.
Okay, so marketing.
So, whatever your product is,whatever your services, whatever
it is that you do, I want toinvite you to start thinking
this way.
Okay, when you decide, oh, Iwant to start a new line of
something, okay, so we had therewas a doctor who recently said,
(14:42):
oh, you know, I want to start askincare line and all this
stuff.
Do you think it would work?
And my answer is really simple.
I was like if you're willing tostart a business, if you're
willing to treat this as abusiness, not something you're
excited to create, which meansyou understand that it will be
80% marketing and 20% creationand it could work but if you're
(15:03):
going to create it becauseyou're excited to create it and
the world needs it, nobody'sgoing to buy it.
Nobody's going to create it.
Because you're excited tocreate it and the world needs it
, nobody's going to buy it.
Nobody's going to buy it.
And I've seen so manybusinesses go out of businesses
because the entrepreneur incharge is in resistance and does
not believe they need to do thework to market.
It never works.
Okay, all right.
So that's number three.
Number four the fourth lesson Ilearned is that you never truly
(15:26):
know the impact of your work.
If you are a content creatorright Now, this is for every
entrepreneur, but I wanna putthe content creation part front
and center.
If you're a content creator,you'll never really know, and
when I say content creation, I'mtalking about transformational
content.
For instance, I don't show upon social media because I'm a
content creator.
I come on social media becauseI need to reach 100,000
(15:47):
physicians and I need to givethem whatever it is I need to
give them so that they can buildprofitable businesses and live
life on practice medicine ontheir terms, so that they, in
turn, will turn the rest of thephysician community right side
up Right.
And so I look like a contentcreator.
But I'm not a content creator,I'm not an influencer, I'm a
disruptor, right, and so I'm notconfused about that.
(16:07):
But you will never really know,okay.
So I wrote down a few things.
I won't forget them becausethere are a number of things you
know.
People said many people walkedup to me that like, oh my
goodness, I listened to yourpodcast and I had the courage to
start my business.
So I walked up to me this is DrChristine Parker.
Big shout out to you, to you.
(16:28):
She's in the Bahamas and she'slike I read your book and I got
the courage to write my own book, right.
Someone else walked up to meand said when I see you on
social media as a physician, asa female African-American
physician, showing up dominatingon social media, dominating on
stage, it lets me know that Ican do that.
There are people who are.
There's someone else who islike I've seen your clients,
I've seen the doctors in theentrepreneur business school
(16:48):
killing it, and they're proof tome that I can kill it too.
And this doctor is actually.
I'm coming into the school aswell because I've watched it
from afar.
And so now, and so many otherpeople are like you know, thank
you for talking about not onlybuilding businesses that are
doing well, but doing it andbuilding our dream lives, and so
because of that, as a mother,I'm able to enjoy my family
(17:09):
relationships, have time for myfamily, have time for myself
while doing the work of buildingthis business and stuff like
that.
And these are people I've neverbefore then I had never
directly spoken to.
These are people that I didn'tnecessarily know, many of them,
and things like that.
But look at the impact right,there's all this impact because
I have been putting content outthere and serving people and
(17:30):
doing all these things.
And so I say that to say,sometimes, when you're creating
content on social media oryou're recording for YouTube or
you're doing all these guestinterviews, you may think it's
not working.
All work works.
All work works right, and soyou don't know whose life out
there is being changed and youdon't know how many lives they
are going on to change and allof those things.
(17:50):
And so for me, you know, what Iwalked away from this with is
just this concept of constantlyand relentlessly doing the work
that I need to do to accomplishmy mission.
So, whether it seems like it'sworking or not, now, that
doesn't mean I don't optimize, Idon't ask questions and all of
(18:12):
those things, but I don't getbent out of shape because all
work works.
It's always working Right.
So that was very powerful forme.
So your content you have noidea what it's doing, so keep
doing it, keep doing it, okay.
Number five this one was a lotof fun, and number five is
giving your kids portable wealthis important, okay, so there's
this concept that I learnedearly on, that you know when
you're leaving a legacy, whenyou're leaving an inheritance,
(18:32):
for instance, for your kids orfamily members.
You know whoever that is.
You can give them the dollars,or you can give them the thing
that created the dollars, or youcan give them the best of both
worlds and give them both, butthe thing that created the doll
is that's called portable wealth.
So, for instance, in my case, Ican give my children houses, I
(18:53):
can give them investment funds,I can give them all kinds of
things, or and I can give themthe things that created those
things, right, like so skillsthat can be monetized.
So skills like speaking, skillslike selling, skills like
creating content all of thesethings are things that I can
give my children, understandingthat it's not the fruit, it's
(19:15):
not money, but it's the treethat produces the fruit, and so
it's so important to do that.
So for my daughter my firstdaughter, cheta, who is 17, I
decided that this year I wantedher to master speaking, master
selling and master buildingcollaborative relationships
right, so that's part of herbusiness curriculum.
That's what I wanted her tolearn, and so one of the things
(19:38):
we did is I had her start goinglive every week.
She started off in the EntreMDFacebook group and then, after a
number of weeks.
I started having her do it onmy personal page and on our
YouTube channel and you can gocheck any of these.
I started having her do it onmy personal page and on our
YouTube channel and you can gocheck any of these so you can
see her interviews, you canshare it with your kids,
whichever right.
So she's been doing thesethings right.
So the origin of it is, you know, I said I have had some fears
(20:02):
and you know things that Iconsider disadvantages and
things I was terrified of doing,and I'm like it's going to be
one per household.
I'm going to make sure my kidsdon't have those fears.
So I started putting her onstages when she was nine and my
thought process was you know,before you even realize that you
should be afraid of being on astage or public speaking, the
(20:22):
fear of public speaking is thenumber one phobia of adults
everywhere in the world.
By the time you realize thatyou already be so used to being
on stage, they'd be like huh,who would have thunk it Right.
So that was kind of my, thatwas my thought process.
And so the day before on Trinitylive, so in the afternoon,
right Friday afternoon, I wokeup to her.
I'm like, oh, you're doing myintroduction tomorrow at on
(20:43):
Trinity life.
She's like, oh, okay, well, soI'm not the kind of mom you say
I don't want to, right.
So I told her that she's like,oh, okay, and I didn't give her
a framework, I didn't give heranything, I just said that's
what you're doing.
And so when it was time to goup, we had, you know, makita
came and kind of welcomedeverybody.
I had them look at a video.
(21:05):
We had this video that playedlike a mini documentary or so
for about nine minutes.
And then she gets up on stageand oh, my goodness, it was so
powerful, it was so good, it wasinspiring and it was funny and
it was down to earth and shetook the crowd along and she, I
mean, it was really good.
I'm not going to spoil it anymore than that, I'll let you see
(21:25):
it, but it was so good In thatmoment.
I just remember sitting.
I was like my goodness, hereshe is on a stage talking to 75
doctors who flew in from allover the country and from
outside the country, and she'sjust comfortable in her skin,
like I wasn't even like that inmy thirties, right, comfortable
(21:45):
in her skin, owning the stageand all of those things.
In that moment I just thought,man, portable wealth is
important.
That's a skill nobody can takeaway from her.
She can use that and monetizeit and do all kinds of things
right?
And so I started thinking aboutit.
I said, okay, what are thethings that made it possible for
her to do that?
And one is the reps.
Right, she's been going liveevery week for six months.
(22:08):
Well, for five months, everysingle week, and initially they
were solo.
And then after a while, Iflipped it right, because one of
the things were thosecollaborative relationships.
And so then I had her startinterviewing the doctors in the
Ontario MD Business School andso, when I thought about it, her
on stage, while she's doingwhat she does, which is speaking
, she's talking to people shetalks to anyway, because she
(22:29):
does these interviews every weekand all of these things, and
it's like this is just magical.
And so sometimes, as anentrepreneur, you're like, am I
stealing away from time that Icould spend with my kids and all
of those things?
My solution to that was tobring my kids into my business.
So we're having quality timewhen I'm in the business and
we're having quality timeoutside of the business and I
have an opportunity to mentorthem and teach them the things
(22:50):
that I know Right, and so youknow, for me that was a really
powerful lesson, and you knowwhat I walked away from that
with is I need to influence evenmore for them to put in reps,
like whatever it is that we'relike, oh, we want them to be
able to do this.
We need to set the stage morefor them to put in reps, like
whatever it is that we're like,oh, we want them to be able to
do this.
We need to set the stage forthem to be able to put in reps.
(23:12):
Okay, number six.
Number six is a little mushyone, and that's this.
Being poured into is a blessing, being poured into is a
blessing.
There are a few things thathappened during the events that
made me say, man, I need to lookinto this more and I need to be
okay with receiving this andgiving this more.
Okay.
So a number of things.
I had two of my friends, theirclients, the start office
(23:32):
clients, and we're friends DrChia Ghazi of Savvy Docs and Dr
Latifahed of MoneyFitMD.
So big shout out to you.
They're probably going to killme that I put them on blast, but
anyway, and you know so, theyflew in from New York and
California, you know.
(23:52):
I know they know like EntreeMDwill be high value and the
execution of it will beinspiring and all of those
things I know.
But I also know, I suspect,that the bigger reason why they
came was to support me.
You know, the bigger reason whythey came was to be there for
me and you know I reallyappreciated that Right.
And they came and I mean theygot gifts for me and for my kids
and for my mom.
You know what I mean and it wasjust really nice to be seen.
(24:14):
You know what I mean.
I had another doctor, dr AmakaNamani big shout out to her.
And you know she came and shegot me a bag of gifts and stuff
like that.
And her mom had an outfit likemade for me, right Like.
And her mom had an outfit likemade for me, right Like, one of
these, you know, african caftanlike things so cute.
I wore it to church the nextday and she's like here, you
know she got this for me andit's her mom that got it for me
(24:35):
and stuff like that.
And I was like, oh, my goodness, that is so wild, you know.
And then I had Dr Crystal Nelson.
She's an amazing rockstar doc.
She's a psychiatrist here inGeorgia.
She's an alumni of the EntreMDBusiness School and it's so fun,
you know, because I think atthe time I'm recording this
she's on vacation in Hawaii.
She's like Dr Una, the thingsyou talk about they work.
(24:55):
Like I'm about to go away fortwo weeks and my practice is
going to be running perfectlyfine without me, right, and
stuff like that.
But she walked up to me and shesaid something so, so, so
powerful.
And she said Dr Una, you saythis to people all the time, all
the time, and I think youshould hear it for you.
And she says I am so proud ofyou.
(25:17):
And, to put this in context,when I did my first business
event so this is pre-EntreeMD Idid, I think it's I called it
Live your Dreams, the Live yourDreams Conference, and this was
before we launched EntreeMD.
And she came for that event,right, and it was for all
entrepreneurs I had not nicheddown to just physicians at this
(25:37):
point right, and she's like foryou to have an idea and take the
idea and execute on itrelentlessly until you build it
into this.
This is amazing and I'm soproud of you.
She's like I'm sure there werechallenges, I'm sure there were
headaches with this, but you'redoing it.
And again, that was.
It was just really nice.
(25:58):
It was really nice to be therecipient of that.
And, dr Nelson, thank you.
I said thank you there.
I say thank you again.
And then Dr Christine she's oneof the doctors who came from the
Bahamas and she wrote a bookand she gave me a signed copy of
the book.
It's on my nightstand and stufflike that.
And she's like you're theinspiration.
And I don't mean like I'm theonly reason she wrote a book or
(26:20):
whatever, but something about itwas inspiring.
And I had another friend, drMyosha.
Okay, so fun fact, she's not adoctor, but she's on my email
list and she's like I love youremails because they're like Dr
Myosha, I just love it.
But she's a tech genius.
Okay, she owns a tech firm andshe does government contracts
and all this kind of stuff.
She's like hey, how are youdoing all this stuff?
I'm like great, I'm gearing upfor my.
(26:40):
Oh, entreemd Live is going tobe amazing.
I might just fly down toGeorgia.
I'm like don't tempt me, that'snot a temptation, I'm going to
resist.
And she says no, no, I'mserious, I'm like I'm on the
United app right now.
She bought a ticket and shecame down and all of that stuff.
It was just nice.
It was just nice and it justkind of made me lean into this
(27:00):
whole concept of we're peopleand we're relational beings and
we need people and people needus, and the world is so much
better with relationships inthem.
And so the commitment I walkedaway with after looking at that
lesson was I'm going to be moreintentional about pouring into
people and I'm going to allowmyself be more open to receiving
(27:25):
that Like usually I'd brush itoff or not, you know, not make
it a thing or whatever, but it'sthere for a reason, you know,
and so so I want to challengeyou with the same thing.
If you notice, I started withpoor and then receive right.
Just start seeing people, andmaybe there are people who've
supported you in the past.
You know.
Send them a thank you card orsend them a text or whatever.
Somebody inspired you to dosomething.
(27:47):
Share that thing with them.
You know, somebody was therewhen it was a dark time for you.
You know.
Go back and thank them.
Maybe you have team members,whatever it is you know.
And then also, when somebody'strying to pour into you, don't
stop them, don't brush it offlike, sit in it and receive it.
It's a good thing and we needthat right.
(28:07):
We need that, okay, all right,so that's the mushy one, it's
what we need and you know, likewith the Entree and Be Business
School, one of the things I'mproudest of is the community
that we've built, and it's acommunity where it's
collaboration over competitionand so people can pour into each
other.
They can give and receive thatfrom people who are pushing
(28:28):
their lives forward and buildingtheir dream businesses while
building their dream lives.
It brings multiplication toyour life.
It helps you navigate stormsbetter because you have the
support.
It helps you dream bigger.
It gives you.
Sometimes it's the gas youneeded to keep going.
I remember when I started myprivate practice and I was
(28:49):
probably a few weeks in andwondering what I had done and if
this was a mistake, because Ididn't have any patients,
because I hung the shingle andthought they would come.
And I remember Dr Strobov he'sa pediatric surgeon in Georgia
and I remember him walking intomy office.
I was like oh, my goodness, wow, you started a practice.
You must have a lot of guts,because it is so hard to be a
private practice owner thesedays.
(29:09):
And like imagine thisconversation in 2010,.
Right.
And then, after saying allthose things, he said well, this
is the thing.
When I started my privatepractice, I was scared spitless.
I didn't think it would workand all of those things, right.
And just imagine hearing thatfrom a surgeon who's a very
well-established surgeon, likeat the time, right.
And he's like but hang in there, this is going to work.
(29:30):
Just hang in there.
It's scary in the beginning,but this is going to work.
What he didn't know is howdiscouraged I was when he walked
in, and today I'm like God musthave sent him An angel, must
have ordered his footsteps to myoffice.
He's an angel, like, it'ssomething, because that was the
fire that I needed to keep going, right.
(29:51):
And so your words ofencouragement, don't treat those
casually.
They're people who need them.
Like, pour into people and thenreceive it.
Okay, all right.
So number seven, the seventhlesson, is not selling is a
disservice.
Not selling is a disservice,right?
You know, when I was younger,in as an entrepreneur, it was
(30:14):
really hard for me to.
You know, tell people of what Ido and tell them to come work
with me and tell them fill outthis form.
You know, swipe your card hereand stuff like that.
But Entremd Live was so magicaland so beautiful.
But I know it's a day.
I know it's a day and I'm like,okay, what do we do to continue
this momentum?
What do we do to continue toimplement on this?
What do we do to put you in anenvironment where it is most
(30:37):
likely that you'll succeed and Iknow what that is is the
EntreMD Business School.
And at this point, the EntreMDBusiness School is not we're not
, we didn't.
It's not a minimum viableproduct, it's not a thing where
testing has been around for fiveyears.
It has helped tons of doctorsbuild six figure, seven figure,
multiple, seven figurebusinesses, helped the doctor
get her first seven figure month.
(30:58):
All of these things and thepeople.
They are happier, they are ableto navigate challenges better
and they will tell you likeevery aspect of my life is
getting better it's not just mybusiness Like my life is getting
better.
My marriage is better, myrelationship with my kids is
better, my health is better,like all of these things.
I know that right, I am proudof myself for not letting any
(31:19):
limiting beliefs get in the wayor whatever.
And I, confidently and boldly,was like this is a container
where you need to be If you area doctor who wants to build a
wildly successful business andyou want to build a team that
can build a business so you canget your time back and you want
to live life on your terms andyou want to make the least
(31:41):
number of mistakes.
Because the thing with you knowpeople say ignorance is bliss,
but it's not.
Because the thing with you knowpeople say ignorance is bliss
but it's not right, it'sexpensive in business, right,
for every mistake has, almostevery mistake has financial
implications and I'm like youcan save a ton of money by
coming here and investing in theEntrez Business School and
staying here where you know youcan get, you know the
(32:02):
information you need and all ofthose things.
And if I didn't sell, I wouldlet them go home with EntreeMD
Live with no support system forthem to continue.
Because I'm like, if you canchange in six hours, what could
happen if you're in a containerfor a year or two years or three
years?
Because the thing is this like?
(32:23):
The EntreeMD Business School isalmost five years old and there
are people who've been in theOntario Business School since
the beginning.
But this is the deal A numberof them have gone from.
I'm an employed physician, I'vebuilt my brand.
I started to practice.
I hit six figures.
I had multiple six figures.
I hit seven figures.
I hit multiple seven figures.
They've stayed in long and theyjust keep going because there's
(32:44):
still progress to be had,there's still time to buy back,
there's still team to build,there's still all these things
to do, right.
And so I know like six hours ispowerful and anybody who takes
even 30% of what we did andexecutes on that will have a
brand new life in 90 days.
Like brand new right.
But then if you keep the levelof transformation that happened
(33:09):
at EntreMD Live and you continuethat on a daily and weekly
basis for months and years, thenwhat happens?
Right?
I'm so proud of the doctors whosaid yes and who were coming to
EntreMD Business School.
They get to be in the firstsession in the EntreMD Business
School with their classmatestomorrow.
It's going to be so, so, so fun.
I'm so proud of them, butanyway.
(33:29):
So what does that mean for me,it is sell, sell, figure out
right.
This may be me telling you now,like figure out how to fall in
love with selling.
And how did I fall in love withselling?
I fell in love with selling,with falling in love, or rather
being hyper aware of whathappens when people come into my
container, like what happenswhen people come into the
(33:50):
EntreeMD business school.
I lean all the way into that.
So it's not about me.
It's not about me manipulatingpeople.
It's not about me takingadvantage of people.
It's not about me takingpeople's money.
It's not about any of that.
It's about my goodness.
They can launch a business.
They can grow a business.
They can scale a business.
They can build a team.
They can build a team thatultimately can run the business
(34:11):
without them.
They're setting themselves upto be able to exit their
businesses If they want.
They have their dream life backand because they have their
time back, you can focus ontheir health.
They can focus on theirmarriages.
They can focus on theirchildren.
They can focus on hobbies.
They can do all of these things.
They will find themselves.
They will become entrepreneurs.
They don't just have achecklist and they built a
business.
No, they become entrepreneurs,which means they can launch
(34:34):
another vertical, anotherbusiness, and all of this.
They become confident speakers,they start attracting unusual
opportunities.
They don't get thrown off bychallenges anymore.
They can weather storms whenthat container can do that, and
they acquire a whole bunch ofnew friends and colleagues and
people that will open doors forthem.
And all of that when I knowthey can do that.
(34:55):
I'm like, please, you have to bein the On Trending Business
School.
You have to be.
This is a place where doctorswho are crushing it go to win.
This is where they get theworld-class mentorship.
This is where they get accessto the EBS Commonwealth, which
is a community filled withrockstar physicians.
This is where they do all ofthat stuff.
All right, so these are myseven lessons that I've learned.
(35:16):
These are seven lessons thatwill serve you really well If
you got a whole lot out of it.
I want you to take a screenshotof this and share your favorite
lesson and ask people to comewatch the episode.
Okay, and that's you amplifyingthis, because think about it,
what if a hundred thousandphysicians knew this?
What will happen in theirbusinesses as they apply this?
(35:36):
What will happen in their livesas they apply this right.
So take a screenshot of it,share your favorite one of the
lessons and tell people to comewatch or come listen to get the
rest of the lessons.
Okay, I am rooting for you.
I want you to know this.
You're a physician.
I am rooting for you and Itrust that you win.
And if you've been thinkingabout the EntreeMD business
school, well, now is your time,like.
(35:56):
Now is your time to come joinus.
Now is your time to say hey,you know, I want to do this,
like.
I mean, I want to build a dreamlife.
I want to build my dreambusiness.
I want to build a team.
I want to increase my revenueand increase my profits.
I want to be confident as anentrepreneur.
I want to know how to manage mytime.
I want to know how to set goalsand achieve them.
I want to know how to bedifferent every 90 days.
I'm tired of doing this alone.
I'm tired of being with peoplewho are discouraging me.
(36:18):
I want to be in a community ofpeople who encourage me, who
cheer me on, whose lives andbusinesses will be vision boards
for me, who will inspire mejust by being like.
That's what I want.
That's what I want and that'swhat you want.
You come join the Entremdibusiness school.
Okay, so where you would go toturn in your application will be
entremdicom forward slashbusiness, and we would love,
love, love to have you in theschool.
(36:40):
Okay and regardless, I'm rootingfor every single one of you.
I'm rooting for you.
Listening to me, I want you totake these lessons, but I think
the one I want you to take toheart the most is you can change
in six hours.
Just think about it.
You can change in six hours,which means you can change every
week.
It means you can change every90 days.
Every 90 days, your change canbe so obvious that not only do
you know, but the people in yourworld are like what is going on
(37:00):
with you.
I've had people tell me theirspouses are like what is
happening with you, notcomplaining because they're like
I like this version of you, butwhat is going on?
And I want that for you.
Okay, so I'm rooting for you.
Make sure you take thescreenshot, share it on your
social media, type in there thelesson you value the most and
put the link so people can comewatch the rest of them.
And I'll see you on the nextepisode of the.
(37:21):
I'm Sharing the Podcast.
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