September 29, 2025 • 38 mins
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Seven years seems like a really long time, but the truth is, it goes by in the blink of an eye.
Today marks the 7-year anniversary of EntreMD. On September 29, 2018, I hosted our very first meeting... Just six doctors and three med students in a restaurant. I had no clue what it would become! So in this episode, I’m taking you on a journey through those seven years: the wins, the wobbles, the results, and the lessons I’ve learned along the way.
My hope? That this episode normalizes your fears, reminds you you’re not alone, makes you dream even bigger, and helps you go all in on your future.Â
Whether you’re in year one or year seven, I’m sharing the exact moments that shaped EntreMD into the movement it is today, and how these same principles can shape your business too.
This one’s from the heart. Tune in, take notes, and get ready to make your next seven years even more amazing than you imagined.
—
Key Takeaways:Â
- 00:00 IntroÂ
- 03:58 The first EntreMD meetupÂ
- 08:55 The first EntreMD Live eventÂ
- 12:29 The launch of the EntreMD podcast
- 16:20 The start of the EntreMD Business SchoolÂ
- 23:30 The first EntreMD Business School Vision RetreatÂ
- 27:10 The EntreMD booksÂ
- 31:32 The Profitable Private Practice MovementÂ
- 35:07 What I would love for youÂ
- 36:52 OutroÂ
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:00):
Just start.
If I waited to have it alltogether, there would be no
podcast.
If I had waited for to have itall together, we would not have
760,000 downloads, almost 500episodes.
If I had waited, I don't have itall completely perfect.
I've done this long enough toknow like perfection is not a
thing.
SPEAKER_00 (00:18):
Hi Doc.
Welcome to the EntreMD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, Dr.
Mna.
SPEAKER_02 (00:38):
Seven years seems like a really long time, but the
truth of the matter is it comesand it goes in the blink of an
eye.
On September 29th, 2018, we hadour very first entream day
meeting, which I'll talk about.
And at that time, I had no clueit would become what it became
or what it has become.
And I just want to take thistime to walk you through the
(01:04):
journey over the last sevenyears, the results that have
been created, if you will, andthe lessons that I learned along
the way.
And my hope and my trust isyou'll be able to take some of
these things.
It will normalize challengesyou're facing, it will normalize
fears that you're facing, itwill make you so excited for the
future.
It will make you go even more inon your future, and it will make
(01:27):
your next seven years be so muchmore amazing than anything you
could have imagined.
I will also ask you forsomething that will be so
meaningful for me.
On traMD really is about helpingdoctors build profitable six,
seven, and multiple seven-figurebusinesses so they have the
freedom to live life andpractice medicine on their
terms.
The entreeMD podcast and theentream D journey I'm about to
(01:50):
share, these are two things thatcan radically change the lives
of the doctors in your world.
So I will ask you, even beforeyou lean in, because I have a
track record of giving you goodstuff.
I want you to take this podcastepisode and I want you to share
it with as many physicians asyou can.
Send it by text, send it inWhatsApp, post it in Facebook
groups that you're part of wheresharing is allowed, you know,
(02:12):
share it with your friends andshare it in your associations.
If you're the leader of aphysician community, share it in
your community.
I'm gonna be doing a tour, ifyou will, doing interviews with
different leaders of physiciancommunities.
And if you love me to come intoyour community and it really is
like a fireside chat, QA, like,you know, ask questions about
(02:33):
the journey, about the lessons,what physicians should do, all
of that.
I am so, so, so open to it.
Just send us an email at Dr.
Una D-R-U-N-A at entre MD.com,and we'll be happy to set that
up.
So if you could share, this willmean the world to me.
The world.
And you can literally send me aDM or a PM to just say, hey, Dr.
(02:53):
Una, I'm celebrating Entre MD'sbirthday as well.
I want to let you know that Ishared it and stuff like that.
And I'll be happy to, you know,just give you a virtual hug.
Okay.
All right.
I want to walk us through this.
You've heard me tell the storymany times of, you know, 2016
was when I first knew thatmedicine, as we knew it at the
time, was gone.
And it was time to retoolmyself.
(03:13):
And I started that whole processof retooling myself so that I
can thrive in the days that werecoming, which are like, you
know, today.
And I started doing that.
And I started learning to speakand I started learning to sell
and all these things.
And I said, wow, like, you know,I'm not the only one who needs
to retool myself.
It's not going to be bad forjust me if I don't change.
(03:34):
It's going to be bad for amillion physicians.
And so that's when, you know, Isaid, okay, let's turn around
and let's, you know, let's helpdoctors.
Let's help doctors learn thingsthey need to learn.
Like I was learning.
So be ready for the times thathave, you know, they're coming.
And it's been something.
Okay.
All right.
So let's walk through this.
And I said it's been sevenyears.
So let me pick seven landmarks,seven milestones that we crossed
(03:57):
and kind of walk you throughthat.
So the very first one I want totalk about is the very first
entree and be meetup.
Okay.
So this was September 29th,2018.
And, you know, I had decidedwe're going to go all in.
I'm like, okay, what are wegoing to call this company?
I was like, well, we want tobecome entrepreneurial MDs.
I think I may have seen thatDave Ramsey's entree leadership.
(04:17):
You know, you know, sometimesyou feel like people don't
influence you.
And after I thought about it, Iwas like, I wonder if that was
what inspired me to do entreeMD, but whichever.
We then decided to call it EntreMD.
And I remember, okay, entree MD,so E-N-T-R-E, then uppercase M,
uppercase D.
I was like, that's the name ofour company, which I will pause
and say this, right?
Now, when I teach my clients,I'm like, please, it is always
(04:38):
cute, is always clear over cute.
Okay.
Because when I picked Entre MD,I was like, who the name was so
cute.
But this is the deal.
Every time I meet people, I haveto explain what it means.
Now, now not so much becausepeople kind of know what the
company stands for.
But before that, or if it'ssomeone who doesn't know about
the company, it's like entre MD,I'm like, you know, like
(04:59):
entrepreneurs entrepreneurialMD, entre MD, they're like, oh,
right?
I would may have pickedsomething as boring as, you
know, seven-figure physicians orphysicians in business or
whatever.
Okay.
So I wouldn't change this.
I'm just saying clear over overcute any day.
So that was our first meetup.
And I was like, okay, we'regonna get people in, you know,
for a lunch meeting and we'regonna cast the vision and all of
(05:22):
those things.
I had no clue what I was doing,people, but I was doing it, you
know.
And so we booked a room, welooked at a number of
restaurants, and then we bookeda room at Magiano's Little
Italy.
Okay, so it's a local, well,it's not a local restaurant, but
it's a restaurant, it's there'sone location local to me.
We booked it there and started,I put the event on event right
(05:43):
and started really promoting itand all of that stuff.
And with all the marketing powerI had in the world, I was able
to get six doctors and threemedical students to come in for
that meeting.
Okay.
Big shout out to Dr.
Carmen Eccles.
He was actually one of thedoctors that was there at that
meeting.
And Dr.
Jayla Thomas and Dr.
(06:04):
Aldwin, they were medicalstudents at the time.
They both graduated now, and oneis completed residency, one is
still in residency.
It's just amazing, you know?
And so we had that.
And I remember being so nervous.
And so, you know, welcomedpeople, did some chit chat, ate
some lunch, and then came out.
I was like, you know, entree MD,you know, these are the problems
that are going on in thephysician space.
(06:27):
And the truth of the matter isif we don't retool ourselves,
we're gonna be out of luck.
And entrepreneurship is the pathand share the vision and all of
that stuff.
And everyone was excited, youknow, and that was the beginning
of entree MD.
At that time, we had noprograms.
I think after that, I starteddoing some one-on-one coaching.
That was really all that I wasdoing at the time.
And the big lesson I learnedfrom that is, you know, there's
(06:50):
a scripture that says, don'tdespise the days of little
beginnings.
Who would have known that ameeting where I could only, and
it's not because I wanted to bea small, intimate meeting, that
I did all the marketing I knewto do, and I got six people.
Okay, six doctors and threemedical students.
And there's no way to have knownthat a meeting with nine people
(07:13):
would become what it has becometoday.
So I could have been discouragedthat I only had nine people.
I could have treated it likelittle, like it didn't really
matter because there were ninepeople, or I could have
celebrated the nine people andjust kept pushing, which is what
I did.
And you may be in a phase wheremaybe you're in the earlier
(07:34):
stages of your business.
And I'll say, Don't despise thedays of your little beginnings.
You don't know where it goes.
You may be in a phase and youcan see your 10x, 100x leap.
And so to you, what you have nowlooks little.
I'm telling you too.
Don't despise your days oflittle beginnings.
Don't despise the business youhave, don't despise the email
(07:55):
lists you have now.
Don't despise the number of, youknow, subscribers you have on
YouTube.
Don't dis don't despise thefinancial milestones you've been
able to hit.
What you have is the rawmaterial for what you're going
to have, right?
So, and you know, when I thinkabout it, one of the things I
think about, if I trace all theway back to my first business,
(08:15):
is I wish I, with my firstbusiness, I really wish I
celebrated the milestonetomorrow.
I was so focused on what wasn'tworking, what I didn't have yet,
that I don't really I didn't dothat.
And with my second business, Iwas like, nah, I'm not making
this second mistake a secondtime, right?
It's like having no pictures ofyour kid till they're in college
or they've becomeHarvard-trained neurosurgeons,
right?
(08:35):
Like then you're gonna reallywish you had the picture of, you
know, the neurosurgeon indiapers when it was a baby and
spitting up on everybody, right?
So anyway, don't despise whatyou have.
It is the raw material for whatyou're going to have.
So that was the first, that'sthe first landmark I wanted to
share with you.
And so that was September 29th,20, 2018.
(08:55):
The next one I want to sharewith you was our very first, you
know, like real event, likeofficial event.
And that was on Trinity Live.
My very first one was in June of2019.
And I remember then that at thetime I was still a socially
awkward, super shy introvert orintrovert.
I was not as shy, but I stillwas.
(09:17):
And I remember it was so out ofmy league.
It was just something that Idon't even know.
I pulled it off because I waslike, how do I develop all the
content for a day?
As like, how do I find thelocation?
I even went to a hotel, got aquote for like 10 grand.
I almost passed out.
Like now it'd be the equivalentof a hundred million.
(09:40):
Like, I was like, What?
Like, I didn't know how to dothat.
I didn't know how to livestream.
I did like there's so manythings I had no clue how to do.
Okay.
But we said, yes, we're gonna dothis, and we figured out every
step along the way.
And it was a phenomenal event.
Now, with all the marketingpower in the world that had
(10:01):
gotten better, we had 47 people,but we had 47 people from nine
different states, okay?
And, you know, this is peopleflying in.
I'm like, why are they flyingin?
Like, you know, like what, like,wow, you know, and I don't think
there's anybody in the room Ihad met before, except, you
know, I had a classmate frommedical school that came and a
(10:24):
client who was local.
But other than that, no, it wasso good.
We had 47 docs in.
That was the first time I sharedthe DBE framework, the doctor of
the business, the empire, thefirst time I shared that
framework.
And I remember I launched aprogram at that event.
It was called the FreedomFormula Masterclass.
It was a 12-week program.
You know, when I think, when Ilook back, I can see it was a
(10:46):
precursor to the businessschool.
It was just phenomenal.
I mean, it was sotransformational.
We had a dog whose business grewby 150%, 12 weeks, 12 weeks.
It was so good.
So the event was really good.
I got financial planner tosponsor the lunch and it was
really good.
And so, in that event, thelesson that I learned is to say
(11:06):
yes.
There are things that you lookat and you're like, this will be
great if I do, but I can'tfigure out how to do it.
So I'm not gonna do it.
But every time I've said yes tosomething that I'm like, I don't
even know how to do that.
I've learned how to do it andI've done it.
And especially for OntramD Live,the first one, what it did, it
positioned us in the minds ofpeople as a real company.
(11:26):
Like before that, you know, Ihad some clients here and there
and whatever, but it positionedus as a legit, like a legit
company.
It elevated our branding, likeour position in the minds of
people so massively.
And so I want to encourage youto be this person who says yes
and then figure it out, right?
As Maria Forlio says,everything's figure out, right?
(11:47):
So so that was that was ontraining live.
And we literally this year hadour seventh one, right?
So we had one in 2019, but wehad the seventh one this year.
And yeah, who knew it would bethis thing that served thousands
and thousands of people andchanged the trajectory of so
many doctors' lives.
I mean, there's so many doctorswho are like, my journey started
(12:07):
in the on is in entream live andon training live, they some of
them, you know, then went on totake those principles and change
their lives.
Some others went on, joined theentream d business school and
totally changed their lives.
And there's so many people whotrace their journey of
transformation as physicianentrepreneurs to entream day
live.
And it all started by saying yesto something.
I was like, I don't know how todo that.
(12:28):
Okay.
All right.
So third milestone is inNovember of the same year of
2019, we then launched the EntreMD podcast.
And the way this happened wasvery interesting.
At this time, you know, we had aprogram that was running.
And I told people, I said, oneof the ways you can grow, you
know, like your audience, thenumber of people who know about
you, the way you can solve thisproblem of obscurity, which is
(12:51):
one of the biggest problemsevery business has, is you can
go be a guest on other people'spodcasts.
And I wanted to say that.
Now, I did more speaking at thetime at events or, you know,
things like that.
So I wasn't using the podcastmethod, right?
But is it's the same concept.
But I am not necessarily a fanof teaching people what I don't
do, right?
Like, so I treat my life and mybusinesses as the labs and I
(13:15):
experiment with them and I comeout and I say, okay, guys, this
is what is taught.
This is what I've experienced.
Now let's go do the same thing.
So I said, okay, let me go be aguest on podcast.
I went to be a guest on thepodcast.
I think I did two or three.
So I practiced pitching forpodcasts, I practiced getting
spots for it, being the guest onthe podcast, all those things.
And I actually really enjoyedthe process.
At that time, I was mostly aYouTuber, if you will, like, you
(13:38):
know, doing mostly videos andstuff like that.
And so I did a post on Facebook.
In my mind, I was doing it toconfirm what I already knew,
right?
I already knew that peoplepreferred video over audio.
Okay.
I already knew.
So I did a post.
I said, How do you like toconsume content, right?
Like for your business educationand all of that stuff.
(13:58):
Podcast, YouTube blog.
Okay.
And I know, I knew that theywere gonna say YouTube, podcast,
blog, okay?
In that order.
The poll comes back, it's 90% or95% podcast, and then YouTube
and blog.
I'm like, first of all, I wasshocked.
And then I was like, the nerveof these people.
I've been spending all this timecreating videos, and this is
what you're gonna tell me.
(14:19):
Then I made a decision.
I said, Well, I mean, like, I'mtrying to reach these people.
So if what they want is apodcast, a podcast it is.
And so I remember Googling,like, how do you start a
podcast?
And then this article byBuzzsprout came up.
I read the article, got themicrophone, signed up for
Buzzsprout, did all of thosethings, used my phone, got my
(14:39):
earphones that came with thephone, recorded the first two or
three episodes, reached out tomy brother.
He's a keyboardist, he's amusician.
I said, I'm like, you have toedit these podcast episodes.
He's like, I don't know how todo that.
I'm like, I'm a doctor.
If I know how if I could figureout how to record them, you will
figure out how to edit them.
So we figured that out, andthat's how the first few
(15:02):
episodes of the Untree MDpodcast happened.
So we launched it November 19th,2019.
Who would have known?
Okay, who would have known thatthis podcast over less than a
little under six years wouldhave 760,000 downloads?
Who knew?
The number of people who've toldme, you know, my practice
survived the pandemic because ofthe podcast, the number of
people, whether clients ornon-clients, who are like, oh my
(15:23):
goodness, the episode youreleased on Monday is exactly
what I needed.
You know, like it's been such agame changer.
And I want to say thank you toeveryone who's listened, who's
shared, who's written reviews.
And if you haven't written areview, today will be such a
wonderful day to do that.
We're celebrating this amazingcompany that is, you know,
changing all of our lives,really.
So if this podcast has been agift to you at all, today is
(15:45):
such a wonderful day to leave areview.
Okay.
So the lesson I learned withthat, just start.
Just start.
If I waited to have it alltogether, there would be no
podcast.
If I had waited for it to haveit all together, we would not
have had 760,000 downloads,almost 500 episodes of pure
goodness, right?
And so if I had waited, I don'thave it all figured out, all
(16:08):
completely perfect.
I mean, I've done this longenough to know like perfection
is not a thing, right?
Perfection is not a thing.
Okay, so that's number three.
Okay, so we started off in 2018,we're only in 2019, let's keep
going.
And then in 2020, at this point,I had done the Freedom Formula
Masterclass, which was a 12-weekprogram.
I had experimented with thesix-figure club, which was like
a nine-month program.
(16:29):
And it's like, and I was justlike, yeah, so it's kind of, I
was like, there's something Ihaven't heard, but I'm trying to
put my finger on it.
And what is it?
And then I figured it out.
It was the on-trained businessschool.
That's what I needed to do.
And it would be all abouthelping doctors with these main
pillars, like making thetransition from physician to
(16:49):
entrepreneur or physicianentrepreneur, building a
dominant brand, masteringrevenue creation and building
these teams, profitable teams.
Okay.
So these are people who canstart help you serve and earn.
These are people who takeoutcomes, not just tasks off
your plate and stuff like that.
So anyway, then we started theon-trained business school.
And again, you know, I've talkedabout this many times.
This was 2020.
(17:10):
I had run one business, whichwas my private practice, and I
had the on-trained businessschool, which at this time was a
multiple six-figure business.
And I was like, my goodness,like, what is my qualification
to have a business school?
Like, what is this crazinessgoing on?
You know?
And I like telling these storiesbecause, you know, sometimes you
have doubts as you do what youdo, and you may think that
something's wrong and there'snothing wrong.
(17:32):
You know, people talk aboutimposter syndrome.
Dr.
Catherine Toomer did a wholeTEDx talk on it.
And it's like, no, in any otherworld, it'd be called bravery.
If you're gonna keep trying todo new things, if you're gonna
keep trying to stretch andmaximize your potential, then
these doubts are gonna come up.
It's just part of the course.
It doesn't mean stop, it justmeans you're trying something
new.
You're close to your the edge ofyour comfort zone, which is
(17:54):
outside the comfort zones whereall the magic happens, right?
And so even while I was talkingabout the entre MD business
school and all of that, I waslike, oh, MG, this is so crazy.
This is so crazy.
I would have to, you know, giveyou more detail of this story on
another day, but we had an entreMD live.
I told everybody about the entreMD, you know, business school.
(18:14):
I had taught them aboutmarketing and selling and the
mindset shifts and all of thosethings.
And I remember, you know, when Isaid, okay, come join the
business school, it's open.
I remember that day.
There were 321 people registeredvirtually.
Of course, everybody was notlive at the same time, but two
people said yes.
I couldn't believe it.
I was stunned.
I was like, wait, what justhappened?
SPEAKER_01 (18:36):
And I'm teaching people how to market and sell,
and I'm selling two people at321 people.
What in the world?
SPEAKER_02 (18:43):
Now I can laugh about it.
It was not funny, it was notfunny at all.
I had not done many multi-daylaunches, so I didn't understand
that most of the people waittill the last minute to sign up.
I was terrified.
Okay.
I learned to get it alltogether.
And at the end of the day, wehad 22 people join.
The very first doctor to jointhe untrained business school is
Dr.
Efosa.
(19:04):
He's a psychiatrist.
He's absolutely amazing.
Absolutely amazing.
I told him this a few years ago.
I was like, did you know thatyou were the first person ever
to join the business school?
And then we started this journeybecause at this point, the
untrained business school isfive and a half years old
almost.
And really, the commitment fromthen till now is how can we help
our people get results?
How can we help them get biggerresults?
(19:25):
How can we get them to free uptheir time more?
How can we get them to getbetter team members?
We have been all in on helpingour people, right?
And it's been one of thegreatest honors of my life to
run the business.
I tell them that at the end ofevery call.
It's one of my life's greatesthonors to work alongside you.
(19:46):
To watch doctors who are like, Idon't know if I could start a
business, to watch them start abusiness, to see a doctor say, I
haven't taken more than a week'sworth of vacation in years, to
see them walk away from theirpractices for two weeks, three
weeks, four weeks, and theirbusinesses are still generating
revenue.
It's just a magical thing to seea doctor get their life back.
(20:09):
And so we've had all kinds ofmilestones, right?
People, you know, cross thesix-figure milestone.
I remember a year, this was2021.
2021, a doctor came into theon-training business school and
she's like, you know, I've beentrying to hit a million for a
few years.
I haven't been able to hit it.
So that's what I'm here to do.
And I remember that year inNovember, she hit the million.
She's like, oh my goodness,right?
(20:31):
And so she hit her million inrevenue, which was just
phenomenal, right?
And it's not all, you know,there's so many along the
spectrum, but we've had, youknow, people hit their million
dollar year.
We've had people hit theirmillion dollar quarter,
million-dollar month, right?
Million-dollar launch.
We've had, you know, a doctorrunning a very successful
(20:55):
business have a million dollarsin her side gig.
It's been so fun.
It's been so fun to watch.
We had two doctors from theentream day business school hit
the ink regional list of fastestgrowing companies.
Can you imagine that?
That is so wild.
And so, I mean, it's been it'sbeen just beautiful to watch the
(21:20):
community that has developed,beautiful to watch people take
their power back, right?
Where they're like, oh, we'renot renewing your contract, and
people come back and theycelebrate, well, they're not
renewing my contract.
Everybody's like, Yeah, now youcan go do what you really wanted
to do anyway.
To watch people, and the thingis the way you do anything is
the way you do everything.
(21:40):
And so these wins are filteringinto their personal lives, into
their parenting, into theirmarriages, into their health.
SPEAKER_01 (21:49):
Like it's not unusual to hear people say, I
had my biggest revenue month,and I've gained three pounds of
muscle, or I've worked outconsistently for 98 days, or
it's just it's so good to see.
SPEAKER_02 (22:02):
On Tramview Business School is a magical place.
There just isn't a place likeit.
And it's taught me so manylessons, but I think the lesson
I want to hold on to for rightnow for that is if you will go
in all in on serving yourclients, if you go all in on
that, not bells and whistles.
And I'm not saying do not dobells and whistles, but that's
(22:23):
not what I'm referring to.
I'm referring to helping themget results.
And for me, what that looks likeis whatever books I need to read
for me to be better, so I canhelp them better.
I invest heavily in coachingbecause I understand like you
can shatter glass ceilings, butonce you shatter, you become the
ceiling.
(22:44):
Right.
And so I'm very aware that themore of my limitations I work
through, the more I can servethem, the better I can be for
them, the better I can help themis helping them get results.
That's what if you go all in onhelping them get results.
And so if you will do that, theresults will blow their minds
(23:07):
and your mind.
And so in the untreamed businessschool, I stay in a state of
being mind-blown.
To watch an employed physiciantell you, I want to do a
practice, but I I don't know ifI can do it.
And then less than three yearslater, they're running a
multi-seven-figure business.
That is insane.
(23:27):
That's the untreamity businessschool.
That's the fourth milestone.
The fifth milestone, I had theopportunity to do an event for
the doctors in the untreamitybusiness school because I'm
like, we're creating all of thismagic virtually.
What will happen if we cametogether in person?
And for me, I start my year, mynew year in October.
So my the Q4, the fourth quarterof the year is really the
(23:49):
beginning of the year for me, ifyou will.
That's when I do my goalsetting.
That's when I plan the year.
I do all of those things.
So while people are massivelyand royally distracted, October,
November, December, I amprobably the most focused,
right?
It doesn't mean I don't enjoythe holidays and all of those
things, but remember it'sholiday, not hollow week or
hollow quarter, you know?
So anyway, I wanted to bring mypeople into this experience
(24:12):
because I'm like, man, if theydo this, it will be so easy to
navigate the end of the year andthey can start the beginning of
the year with a bank becausethey did all this work in the
fourth quarter of the year.
I was like, but you're gonnabring people from all over the
country and many internationalto a place.
And I'd never hosted an event atthat level before.
And so we had our very firstentrepreneur business school
(24:35):
vision retreat, and we had it inHilton Head, South Carolina.
Oh my goodness, was it an event?
It was so amazing, right?
The exercises we were able todo, the breakthroughs people
were having in real time, thenetworking, the bond.
It was so, it was just nuts.
(24:56):
People still reference thatmeeting, right?
They're like, oh, at thismeeting, I remember saying it
would take me five years beforeI'll be in a position to hire a
doc.
And so the person to sit rightnext to them is like, why?
Why don't you do it over thenext 12 months?
And by the end of the 12 months,they had that, right?
Like, I'm talking big shifts,big limiting beliefs removed,
big blocks being right.
It was so good.
So people walking in, like, thisis what my 20, you know, for
(25:19):
that event, 2022 looked like,and walked away with a
completely different picture,which was so much bigger.
And many of them pulled it off.
Many of them still have theirnotebooks from that event.
And they'll say, Dr.
Una, I was looking through thatnotebook.
Can you imagine?
I'd never paid attention to it,but hosting transformational
events is a superpower of mine.
(25:41):
If you will work with me and weare in it at an event, you are
going to walk in one way andyou're gonna leave completely
different because that's mygoal.
That's that I'm like, you know,I have my team that'll do all
the, you know, the swag and allthis other fun stuff.
I'm not wired that way.
My mission is whatever limitingbeliefs that we're gonna
overcome them, whateverobstacles, whatever secret lies
(26:02):
you've been believing, and youdidn't even know, and they've
been sabotaging you, they'll beall be uncovered.
Your mind will be open for thefirst time to see a much bigger
picture of what is possible.
You walk away with a pathway,like this is my jam.
And so I remember thinking, Isaid, huh, here we are.
And somebody who started off asa super shy, socially awkward,
introverted, introvert is agenius at hosting in-person
(26:24):
events.
How crazy is that?
And so he left me with thisconclusion do what you don't
like.
Don't be afraid to try what youdon't like doing, because you
will never know what your zoneof genius is till you start
doing stuff.
And then you go, like, wait,apparently I'm really good at
this.
You will know, right?
And so, dear introverts, mypeople, okay, the networking,
(26:46):
the speaking on stages, guessingon podcasts, like when I have
the people, my clients, right?
The people in our trendybusiness schools do a lot of
different things that are provenprinciples, right?
Not just random things.
Sometimes they're like, But Idon't need that.
That's all I'm just like, justtry, you don't know, but you
don't know.
I mean, it'll give you clients,it'll give you all this stuff,
but you may stumble on your zoneof genius.
(27:07):
So that was the lesson.
Okay.
Okay, so that's number five.
Number six.
Number six is on train books.
Okay, so 2022, we released ourvery first book, was it which
was the on-trained method.
And if you don't have a copy,you want to go grab a copy.
We have a total of five booksnow.
But oh my goodness, I had alwayswanted to write a book.
(27:27):
I had always wanted to findbecause I'm like, I know what
I'm doing in the on-trainedbusiness school.
I know I'm doing what I'm doingwith the podcast, but I'm like,
I want a way to be able tomentor people and expose them to
different ways of thinking thatgive them different simple
pathways and all of that stuff.
Even if they're not ready yet tobe in one of my programs or
anything like this, I still wantto serve them for the people who
(27:49):
want to help other people andthey don't know what to do.
I'm like, here's a book, youcan, you know, distribute this,
all these things.
And so we did the first one.
And we've done many books sincethen.
We've done two collaborationbooks with the doctors in the
entream D business school, wrotebooks, and we did Visibility
Formula and the ProfitablePrivate Practice Playbook, which
is a phenomenal book.
(28:10):
And yeah, like you definitelywant to check out the entream D
library.
And if there's any book missing,you want to get it.
But I was looking at our KDPaccount.
So these are just the booksthat's been sold through Amazon.
We have 5,479 books that havebeen sold since 2022.
That's just on KDP.
We have some for Ingram's Parkand all of those kind of things.
To hear someone say, Oh, I readyour book and then I made this
(28:33):
change, and this has been theresult.
That is just wild.
It's just so wild.
And I'm so grateful that westarted that process.
We have more books in us.
Um, I may or may not have twomanuscripts waiting.
I can neither confirm nor deny.
It's been such a beautifulexperience to be able to serve
(28:54):
the physician community in thatway with the books.
And with this, there's a lessonI learned.
And the lesson is actually,there's two.
I'll give you both of them.
The first one is the thing thatyou do it a lot, right?
Like, so I help doctors build,you know, profitable businesses,
six, seven, multiple, sevenfigures.
And I've done it a lot.
I've helped a lot of people.
(29:16):
I've listened to theirobjections.
I've listened to I know theobstacles that stop them.
I know the hangups.
I know all of these things.
And so when you do that, youbuild mastery, right?
You build mastery because whatyou don't want to do is you
don't want to document thingsthat when you go back, you're
like, oops, I you know what Imean?
And you know, because sometimeswe might be more interested in
(29:37):
writing the book than becomingthe book, right?
Like you want to become the bookand then write the book.
And so that was a lesson for me.
Serve as many people as you can,have as many conversations as
you can, create as many changesas you can, all of those things,
and you start getting patternsand all of that stuff, and you
become really good at changingthe lives of people through
books and all those otherthings, because these are things
(29:59):
you've done.
You're not making them up, oryou're not reading about them
and regurgitating them.
But that's an aside lesson.
The real lesson is plan for, andI these words, you know, they're
words that are used to describeGod, if you will.
And so I'm not saying it in thatkind of way, but it's the
concept, right?
So plan for omnipresence andplan for immortality.
(30:21):
The way I understand it is youdon't want to have only one way
of helping people.
You want to saturate a placewith your philosophies and your
expertise and your areas ofmastery and the thinking that's
created results for you.
And for me, it couldn't be onlyentre MD or it couldn't be only
(30:42):
my email list and stuff.
And what books have done isbooks have made it possible for
me to spread the messagefurther, faster.
It has created an opportunityfor people to be able to see
what I'm all about.
And then if they want to comejoin our programs and all, they
can do that.
So that's for omnipresence.
But immortality is like even ifyou're not here, like even if
(31:03):
I'm not here, my podcasts canstill change lives, my books can
still change lives and all thesethings.
And so it's kind of taking, isdownloading yourself into other
things that are not you.
And so that whether you're hereor you're gone, you're still
able to change the world.
You're still able to have a hugeimpact.
Like I want to have an impacthundreds and hundreds of years
(31:25):
after I'm gone.
And it's things like that, thisthat make it possible, right?
Okay.
So that's the lesson I learnedthere.
And then the last milestone wasone of my really fun projects.
And that is a profitable privatepractice movement.
And we launched that in Decemberof 2024.
Okay.
So we launched that in Decemberof 2024.
(31:45):
What happened was we had aWalmart in Florida that shut
down 50 clinics.
Okay.
They just said this is notworking.
They shut down 50 clinics.
And I remember doing the mathand I said, wow, like if each of
those locations had a thousandpatients, that's 50,000 patients
that don't have a doctor.
And are there enough privatepractices to absorb that?
(32:07):
I would see in Facebook groups,between all the Facebook groups,
I mean, it's almost every day.
Some is like, well, you know, Idecided, I made the difficult
decision to shut down mypractice.
And I'm like, what can I givepeople?
This is not the whole thing.
We're not gonna, it's not likethe whole company and all that a
company can exit with, but it'snot all of that stuff.
I'm like, at its root, what arethe simple things physician and
(32:31):
private practice owners need toknow for them to have profitable
practices, practices that arethrive in so they don't have to
shut down their doors so theycan continue to grow, so they
can absorb all these patients sothey can be the answer that the
healthcare space needs.
And I was like, it's not thatmany things.
They need to learn how to filltheir schedule.
They need to become masters atthat, they need to become
masters at getting paid for thework they do, and they need to
(32:52):
become masters at buildingprofitable teams.
And so the more team they have,the more impact, the more time
freedom, and then the morefinancial freedom is these three
things.
I said, okay, there are over300,000 private practices, and
I'm not going to put 300,000people in the on-train to
business school.
But if I could teach them thesethree things, and this is not
something that newbies need.
(33:14):
No, we've talked to privatepractice owners making 3 million
and still working low-come topay the bills because they don't
have profitable teams andthey're not getting paid for the
work they do.
So this is across the spectrum.
And so once we came to thatconclusion, we said, okay, we
built a profitable privatepractice movement for every
doctor to have the opportunityto master these three things for
(33:35):
less than the cost of acappuccino a day.
And so I'm like, at this point,my job is to put it in front of
in front of as many privatepractice owners as possible.
Your assignment is to say yes.
Because there's nothing standingbetween us.
It's not the money standingbetween us, it's not there's
nothing standing between us.
You just click, okay,ontremd.com forward slash
movement.
(33:56):
You just click, boom, you join.
That's it.
Okay.
Boy, has that been such a gamechanger.
To watch doctors rock buildingtheir referral sources, rock
getting paid for the work theydo, hiring like bosses, raising
prices, the whole nine yards.
What a beautiful thing.
The lesson I learned from thatis your business is designed to
(34:17):
solve a problem.
And you may feel it's too big,it's too out there, it can't do
it.
Start from where you are and doit.
You're the answer.
I'm the answer for the problemsmy business is called to solve.
You're the answer for theproblems your business is called
to solve.
Like own it.
Own it.
I'm solving a big problem.
Own it, you know?
And so, so that was the lessonfor me.
(34:37):
So, so yeah, so you know, I hopein looking at all these things
and seeing that, you know, I'mnot just some whiz who came up
and figured it all out.
That's not the way it happened.
This is, you know, seven yearsthat we talked about in about 40
minutes, but it's been such agame changer.
The amount of transformation Ihave experienced.
I love the version of me thatexists now.
(34:57):
I loved me before, but you know,this version is pretty cool.
It's been such a beautifuljourney.
And I know the next seven yearswill be even wilder and even
more impactful and all of thatstuff.
And so, what I would really lovefrom you is for you to join me
on this mission.
And we have enough resources totransform the physician
(35:19):
community.
Would you join us?
Help us spreading the word, likeshare the podcast, share the
books.
If you're a private practiceowner, come into PPPM, it's for
you on train.com forward slashmovement and tell every private
practice owner, like nobodyshould have to shut their doors.
Nobody should be struggling somuch so that they don't have any
(35:41):
CEO time to think, they don'thave time for their family, all
of those things, right?
They're you know, super busy,but not making any money.
All of these things, none ofthese things should still be
happening, right?
None of them.
You're ready to build aseven-finger business.
So you have a seven-fingerbusiness, you're ready to take
it to the next level.
Come join us in the entream Dbusiness school.
You know, people in your worldlike that, share it with them.
(36:01):
But I want to invite you to bean ambassador for the cause, an
ambassador for the cause.
We are here to serve, and wewould love your help putting us
in front of people to serve.
If you have a large audience andyou want us to come do workshops
and all of that stuff, just letus know.
Dr.
Una at ontremd.com.
(36:22):
We'll be so happy to come dothat.
But the next seven years, we'regoing all in and we're gonna go
further and we're gonna gofaster, but we can't do it
without you.
Everything you do helps, okay?
So you can start by sharing thisepisode.
You can share it on socialmedia, tag us.
We'd love to repost that and allof that.
Tell us, you know, happyanniversary, if you will.
(36:45):
Tell us how EntreMD has changedyour world.
We'd love to know.
We'd love to know, okay?
And the lessons that we'vetalked about, I want you to
think of which one?
One, two, or three that you'regonna adopt and start running
with.
And I want to see your businessthrive.
I want to see you thrive.
I want to see the big changeyou'll make in the world.
(37:07):
It may look little in thebeginning, but everything that
was that is big now was onesmall, right?
It was one small.
And I want to see you do that.
I want to celebrate you, butthis is the time for physicians.
It is our time.
But the old rules don't applyanymore.
New rules apply.
The entream de method works.
Join the movement, join themission, help us get it all out
(37:31):
there.
You be an example of what ispossible.
I'm rooting for you.
And this is a new season for us.
It's a new season for you.
And it's my trust and beliefthat it will be your best season
yet.
So, rooting for you as always.
I'll see you on the next episodeof the OnTrain podcast.
I'll see you everywhere whereyou're sharing the message, and
we'll have lots of conversationsthere.
(37:52):
Rooting for you always, andhappy anniversary to All Train.
Just start.
If I waited to have it alltogether, there would be no
podcast.
If I had waited for to have itall together, we would not have
760,000 downloads, almost 500episodes.
If I had waited, I don't have itall completely perfect.
I've done this long enough toknow like perfection is not a
thing.
SPEAKER_00 (00:18):
Hi Doc.
Welcome to the EntreMD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, Dr.
Mna.
SPEAKER_02 (00:38):
Seven years seems like a really long time, but the
truth of the matter is it comesand it goes in the blink of an
eye.
On September 29th, 2018, we hadour very first entream day
meeting, which I'll talk about.
And at that time, I had no clueit would become what it became
or what it has become.
And I just want to take thistime to walk you through the
(01:04):
journey over the last sevenyears, the results that have
been created, if you will, andthe lessons that I learned along
the way.
And my hope and my trust isyou'll be able to take some of
these things.
It will normalize challengesyou're facing, it will normalize
fears that you're facing, itwill make you so excited for the
future.
It will make you go even more inon your future, and it will make
(01:27):
your next seven years be so muchmore amazing than anything you
could have imagined.
I will also ask you forsomething that will be so
meaningful for me.
On traMD really is about helpingdoctors build profitable six,
seven, and multiple seven-figurebusinesses so they have the
freedom to live life andpractice medicine on their
terms.
The entreeMD podcast and theentream D journey I'm about to
(01:50):
share, these are two things thatcan radically change the lives
of the doctors in your world.
So I will ask you, even beforeyou lean in, because I have a
track record of giving you goodstuff.
I want you to take this podcastepisode and I want you to share
it with as many physicians asyou can.
Send it by text, send it inWhatsApp, post it in Facebook
groups that you're part of wheresharing is allowed, you know,
(02:12):
share it with your friends andshare it in your associations.
If you're the leader of aphysician community, share it in
your community.
I'm gonna be doing a tour, ifyou will, doing interviews with
different leaders of physiciancommunities.
And if you love me to come intoyour community and it really is
like a fireside chat, QA, like,you know, ask questions about
(02:33):
the journey, about the lessons,what physicians should do, all
of that.
I am so, so, so open to it.
Just send us an email at Dr.
Una D-R-U-N-A at entre MD.com,and we'll be happy to set that
up.
So if you could share, this willmean the world to me.
The world.
And you can literally send me aDM or a PM to just say, hey, Dr.
(02:53):
Una, I'm celebrating Entre MD'sbirthday as well.
I want to let you know that Ishared it and stuff like that.
And I'll be happy to, you know,just give you a virtual hug.
Okay.
All right.
I want to walk us through this.
You've heard me tell the storymany times of, you know, 2016
was when I first knew thatmedicine, as we knew it at the
time, was gone.
And it was time to retoolmyself.
(03:13):
And I started that whole processof retooling myself so that I
can thrive in the days that werecoming, which are like, you
know, today.
And I started doing that.
And I started learning to speakand I started learning to sell
and all these things.
And I said, wow, like, you know,I'm not the only one who needs
to retool myself.
It's not going to be bad forjust me if I don't change.
(03:34):
It's going to be bad for amillion physicians.
And so that's when, you know, Isaid, okay, let's turn around
and let's, you know, let's helpdoctors.
Let's help doctors learn thingsthey need to learn.
Like I was learning.
So be ready for the times thathave, you know, they're coming.
And it's been something.
Okay.
All right.
So let's walk through this.
And I said it's been sevenyears.
So let me pick seven landmarks,seven milestones that we crossed
(03:57):
and kind of walk you throughthat.
So the very first one I want totalk about is the very first
entree and be meetup.
Okay.
So this was September 29th,2018.
And, you know, I had decidedwe're going to go all in.
I'm like, okay, what are wegoing to call this company?
I was like, well, we want tobecome entrepreneurial MDs.
I think I may have seen thatDave Ramsey's entree leadership.
(04:17):
You know, you know, sometimesyou feel like people don't
influence you.
And after I thought about it, Iwas like, I wonder if that was
what inspired me to do entreeMD, but whichever.
We then decided to call it EntreMD.
And I remember, okay, entree MD,so E-N-T-R-E, then uppercase M,
uppercase D.
I was like, that's the name ofour company, which I will pause
and say this, right?
Now, when I teach my clients,I'm like, please, it is always
(04:38):
cute, is always clear over cute.
Okay.
Because when I picked Entre MD,I was like, who the name was so
cute.
But this is the deal.
Every time I meet people, I haveto explain what it means.
Now, now not so much becausepeople kind of know what the
company stands for.
But before that, or if it'ssomeone who doesn't know about
the company, it's like entre MD,I'm like, you know, like
(04:59):
entrepreneurs entrepreneurialMD, entre MD, they're like, oh,
right?
I would may have pickedsomething as boring as, you
know, seven-figure physicians orphysicians in business or
whatever.
Okay.
So I wouldn't change this.
I'm just saying clear over overcute any day.
So that was our first meetup.
And I was like, okay, we'regonna get people in, you know,
for a lunch meeting and we'regonna cast the vision and all of
(05:22):
those things.
I had no clue what I was doing,people, but I was doing it, you
know.
And so we booked a room, welooked at a number of
restaurants, and then we bookeda room at Magiano's Little
Italy.
Okay, so it's a local, well,it's not a local restaurant, but
it's a restaurant, it's there'sone location local to me.
We booked it there and started,I put the event on event right
(05:43):
and started really promoting itand all of that stuff.
And with all the marketing powerI had in the world, I was able
to get six doctors and threemedical students to come in for
that meeting.
Okay.
Big shout out to Dr.
Carmen Eccles.
He was actually one of thedoctors that was there at that
meeting.
And Dr.
Jayla Thomas and Dr.
(06:04):
Aldwin, they were medicalstudents at the time.
They both graduated now, and oneis completed residency, one is
still in residency.
It's just amazing, you know?
And so we had that.
And I remember being so nervous.
And so, you know, welcomedpeople, did some chit chat, ate
some lunch, and then came out.
I was like, you know, entree MD,you know, these are the problems
that are going on in thephysician space.
(06:27):
And the truth of the matter isif we don't retool ourselves,
we're gonna be out of luck.
And entrepreneurship is the pathand share the vision and all of
that stuff.
And everyone was excited, youknow, and that was the beginning
of entree MD.
At that time, we had noprograms.
I think after that, I starteddoing some one-on-one coaching.
That was really all that I wasdoing at the time.
And the big lesson I learnedfrom that is, you know, there's
(06:50):
a scripture that says, don'tdespise the days of little
beginnings.
Who would have known that ameeting where I could only, and
it's not because I wanted to bea small, intimate meeting, that
I did all the marketing I knewto do, and I got six people.
Okay, six doctors and threemedical students.
And there's no way to have knownthat a meeting with nine people
(07:13):
would become what it has becometoday.
So I could have been discouragedthat I only had nine people.
I could have treated it likelittle, like it didn't really
matter because there were ninepeople, or I could have
celebrated the nine people andjust kept pushing, which is what
I did.
And you may be in a phase wheremaybe you're in the earlier
(07:34):
stages of your business.
And I'll say, Don't despise thedays of your little beginnings.
You don't know where it goes.
You may be in a phase and youcan see your 10x, 100x leap.
And so to you, what you have nowlooks little.
I'm telling you too.
Don't despise your days oflittle beginnings.
Don't despise the business youhave, don't despise the email
(07:55):
lists you have now.
Don't despise the number of, youknow, subscribers you have on
YouTube.
Don't dis don't despise thefinancial milestones you've been
able to hit.
What you have is the rawmaterial for what you're going
to have, right?
So, and you know, when I thinkabout it, one of the things I
think about, if I trace all theway back to my first business,
(08:15):
is I wish I, with my firstbusiness, I really wish I
celebrated the milestonetomorrow.
I was so focused on what wasn'tworking, what I didn't have yet,
that I don't really I didn't dothat.
And with my second business, Iwas like, nah, I'm not making
this second mistake a secondtime, right?
It's like having no pictures ofyour kid till they're in college
or they've becomeHarvard-trained neurosurgeons,
right?
(08:35):
Like then you're gonna reallywish you had the picture of, you
know, the neurosurgeon indiapers when it was a baby and
spitting up on everybody, right?
So anyway, don't despise whatyou have.
It is the raw material for whatyou're going to have.
So that was the first, that'sthe first landmark I wanted to
share with you.
And so that was September 29th,20, 2018.
(08:55):
The next one I want to sharewith you was our very first, you
know, like real event, likeofficial event.
And that was on Trinity Live.
My very first one was in June of2019.
And I remember then that at thetime I was still a socially
awkward, super shy introvert orintrovert.
I was not as shy, but I stillwas.
(09:17):
And I remember it was so out ofmy league.
It was just something that Idon't even know.
I pulled it off because I waslike, how do I develop all the
content for a day?
As like, how do I find thelocation?
I even went to a hotel, got aquote for like 10 grand.
I almost passed out.
Like now it'd be the equivalentof a hundred million.
(09:40):
Like, I was like, What?
Like, I didn't know how to dothat.
I didn't know how to livestream.
I did like there's so manythings I had no clue how to do.
Okay.
But we said, yes, we're gonna dothis, and we figured out every
step along the way.
And it was a phenomenal event.
Now, with all the marketingpower in the world that had
(10:01):
gotten better, we had 47 people,but we had 47 people from nine
different states, okay?
And, you know, this is peopleflying in.
I'm like, why are they flyingin?
Like, you know, like what, like,wow, you know, and I don't think
there's anybody in the room Ihad met before, except, you
know, I had a classmate frommedical school that came and a
(10:24):
client who was local.
But other than that, no, it wasso good.
We had 47 docs in.
That was the first time I sharedthe DBE framework, the doctor of
the business, the empire, thefirst time I shared that
framework.
And I remember I launched aprogram at that event.
It was called the FreedomFormula Masterclass.
It was a 12-week program.
You know, when I think, when Ilook back, I can see it was a
(10:46):
precursor to the businessschool.
It was just phenomenal.
I mean, it was sotransformational.
We had a dog whose business grewby 150%, 12 weeks, 12 weeks.
It was so good.
So the event was really good.
I got financial planner tosponsor the lunch and it was
really good.
And so, in that event, thelesson that I learned is to say
(11:06):
yes.
There are things that you lookat and you're like, this will be
great if I do, but I can'tfigure out how to do it.
So I'm not gonna do it.
But every time I've said yes tosomething that I'm like, I don't
even know how to do that.
I've learned how to do it andI've done it.
And especially for OntramD Live,the first one, what it did, it
positioned us in the minds ofpeople as a real company.
(11:26):
Like before that, you know, Ihad some clients here and there
and whatever, but it positionedus as a legit, like a legit
company.
It elevated our branding, likeour position in the minds of
people so massively.
And so I want to encourage youto be this person who says yes
and then figure it out, right?
As Maria Forlio says,everything's figure out, right?
(11:47):
So so that was that was ontraining live.
And we literally this year hadour seventh one, right?
So we had one in 2019, but wehad the seventh one this year.
And yeah, who knew it would bethis thing that served thousands
and thousands of people andchanged the trajectory of so
many doctors' lives.
I mean, there's so many doctorswho are like, my journey started
(12:07):
in the on is in entream live andon training live, they some of
them, you know, then went on totake those principles and change
their lives.
Some others went on, joined theentream d business school and
totally changed their lives.
And there's so many people whotrace their journey of
transformation as physicianentrepreneurs to entream day
live.
And it all started by saying yesto something.
I was like, I don't know how todo that.
(12:28):
Okay.
All right.
So third milestone is inNovember of the same year of
2019, we then launched the EntreMD podcast.
And the way this happened wasvery interesting.
At this time, you know, we had aprogram that was running.
And I told people, I said, oneof the ways you can grow, you
know, like your audience, thenumber of people who know about
you, the way you can solve thisproblem of obscurity, which is
(12:51):
one of the biggest problemsevery business has, is you can
go be a guest on other people'spodcasts.
And I wanted to say that.
Now, I did more speaking at thetime at events or, you know,
things like that.
So I wasn't using the podcastmethod, right?
But is it's the same concept.
But I am not necessarily a fanof teaching people what I don't
do, right?
Like, so I treat my life and mybusinesses as the labs and I
(13:15):
experiment with them and I comeout and I say, okay, guys, this
is what is taught.
This is what I've experienced.
Now let's go do the same thing.
So I said, okay, let me go be aguest on podcast.
I went to be a guest on thepodcast.
I think I did two or three.
So I practiced pitching forpodcasts, I practiced getting
spots for it, being the guest onthe podcast, all those things.
And I actually really enjoyedthe process.
At that time, I was mostly aYouTuber, if you will, like, you
(13:38):
know, doing mostly videos andstuff like that.
And so I did a post on Facebook.
In my mind, I was doing it toconfirm what I already knew,
right?
I already knew that peoplepreferred video over audio.
Okay.
I already knew.
So I did a post.
I said, How do you like toconsume content, right?
Like for your business educationand all of that stuff.
(13:58):
Podcast, YouTube blog.
Okay.
And I know, I knew that theywere gonna say YouTube, podcast,
blog, okay?
In that order.
The poll comes back, it's 90% or95% podcast, and then YouTube
and blog.
I'm like, first of all, I wasshocked.
And then I was like, the nerveof these people.
I've been spending all this timecreating videos, and this is
what you're gonna tell me.
(14:19):
Then I made a decision.
I said, Well, I mean, like, I'mtrying to reach these people.
So if what they want is apodcast, a podcast it is.
And so I remember Googling,like, how do you start a
podcast?
And then this article byBuzzsprout came up.
I read the article, got themicrophone, signed up for
Buzzsprout, did all of thosethings, used my phone, got my
(14:39):
earphones that came with thephone, recorded the first two or
three episodes, reached out tomy brother.
He's a keyboardist, he's amusician.
I said, I'm like, you have toedit these podcast episodes.
He's like, I don't know how todo that.
I'm like, I'm a doctor.
If I know how if I could figureout how to record them, you will
figure out how to edit them.
So we figured that out, andthat's how the first few
(15:02):
episodes of the Untree MDpodcast happened.
So we launched it November 19th,2019.
Who would have known?
Okay, who would have known thatthis podcast over less than a
little under six years wouldhave 760,000 downloads?
Who knew?
The number of people who've toldme, you know, my practice
survived the pandemic because ofthe podcast, the number of
people, whether clients ornon-clients, who are like, oh my
(15:23):
goodness, the episode youreleased on Monday is exactly
what I needed.
You know, like it's been such agame changer.
And I want to say thank you toeveryone who's listened, who's
shared, who's written reviews.
And if you haven't written areview, today will be such a
wonderful day to do that.
We're celebrating this amazingcompany that is, you know,
changing all of our lives,really.
So if this podcast has been agift to you at all, today is
(15:45):
such a wonderful day to leave areview.
Okay.
So the lesson I learned withthat, just start.
Just start.
If I waited to have it alltogether, there would be no
podcast.
If I had waited for it to haveit all together, we would not
have had 760,000 downloads,almost 500 episodes of pure
goodness, right?
And so if I had waited, I don'thave it all figured out, all
(16:08):
completely perfect.
I mean, I've done this longenough to know like perfection
is not a thing, right?
Perfection is not a thing.
Okay, so that's number three.
Okay, so we started off in 2018,we're only in 2019, let's keep
going.
And then in 2020, at this point,I had done the Freedom Formula
Masterclass, which was a 12-weekprogram.
I had experimented with thesix-figure club, which was like
a nine-month program.
(16:29):
And it's like, and I was justlike, yeah, so it's kind of, I
was like, there's something Ihaven't heard, but I'm trying to
put my finger on it.
And what is it?
And then I figured it out.
It was the on-trained businessschool.
That's what I needed to do.
And it would be all abouthelping doctors with these main
pillars, like making thetransition from physician to
(16:49):
entrepreneur or physicianentrepreneur, building a
dominant brand, masteringrevenue creation and building
these teams, profitable teams.
Okay.
So these are people who canstart help you serve and earn.
These are people who takeoutcomes, not just tasks off
your plate and stuff like that.
So anyway, then we started theon-trained business school.
And again, you know, I've talkedabout this many times.
This was 2020.
(17:10):
I had run one business, whichwas my private practice, and I
had the on-trained businessschool, which at this time was a
multiple six-figure business.
And I was like, my goodness,like, what is my qualification
to have a business school?
Like, what is this crazinessgoing on?
You know?
And I like telling these storiesbecause, you know, sometimes you
have doubts as you do what youdo, and you may think that
something's wrong and there'snothing wrong.
(17:32):
You know, people talk aboutimposter syndrome.
Dr.
Catherine Toomer did a wholeTEDx talk on it.
And it's like, no, in any otherworld, it'd be called bravery.
If you're gonna keep trying todo new things, if you're gonna
keep trying to stretch andmaximize your potential, then
these doubts are gonna come up.
It's just part of the course.
It doesn't mean stop, it justmeans you're trying something
new.
You're close to your the edge ofyour comfort zone, which is
(17:54):
outside the comfort zones whereall the magic happens, right?
And so even while I was talkingabout the entre MD business
school and all of that, I waslike, oh, MG, this is so crazy.
This is so crazy.
I would have to, you know, giveyou more detail of this story on
another day, but we had an entreMD live.
I told everybody about the entreMD, you know, business school.
(18:14):
I had taught them aboutmarketing and selling and the
mindset shifts and all of thosethings.
And I remember, you know, when Isaid, okay, come join the
business school, it's open.
I remember that day.
There were 321 people registeredvirtually.
Of course, everybody was notlive at the same time, but two
people said yes.
I couldn't believe it.
I was stunned.
I was like, wait, what justhappened?
SPEAKER_01 (18:36):
And I'm teaching people how to market and sell,
and I'm selling two people at321 people.
What in the world?
SPEAKER_02 (18:43):
Now I can laugh about it.
It was not funny, it was notfunny at all.
I had not done many multi-daylaunches, so I didn't understand
that most of the people waittill the last minute to sign up.
I was terrified.
Okay.
I learned to get it alltogether.
And at the end of the day, wehad 22 people join.
The very first doctor to jointhe untrained business school is
Dr.
Efosa.
(19:04):
He's a psychiatrist.
He's absolutely amazing.
Absolutely amazing.
I told him this a few years ago.
I was like, did you know thatyou were the first person ever
to join the business school?
And then we started this journeybecause at this point, the
untrained business school isfive and a half years old
almost.
And really, the commitment fromthen till now is how can we help
our people get results?
How can we help them get biggerresults?
(19:25):
How can we get them to free uptheir time more?
How can we get them to getbetter team members?
We have been all in on helpingour people, right?
And it's been one of thegreatest honors of my life to
run the business.
I tell them that at the end ofevery call.
It's one of my life's greatesthonors to work alongside you.
(19:46):
To watch doctors who are like, Idon't know if I could start a
business, to watch them start abusiness, to see a doctor say, I
haven't taken more than a week'sworth of vacation in years, to
see them walk away from theirpractices for two weeks, three
weeks, four weeks, and theirbusinesses are still generating
revenue.
It's just a magical thing to seea doctor get their life back.
(20:09):
And so we've had all kinds ofmilestones, right?
People, you know, cross thesix-figure milestone.
I remember a year, this was2021.
2021, a doctor came into theon-training business school and
she's like, you know, I've beentrying to hit a million for a
few years.
I haven't been able to hit it.
So that's what I'm here to do.
And I remember that year inNovember, she hit the million.
She's like, oh my goodness,right?
(20:31):
And so she hit her million inrevenue, which was just
phenomenal, right?
And it's not all, you know,there's so many along the
spectrum, but we've had, youknow, people hit their million
dollar year.
We've had people hit theirmillion dollar quarter,
million-dollar month, right?
Million-dollar launch.
We've had, you know, a doctorrunning a very successful
(20:55):
business have a million dollarsin her side gig.
It's been so fun.
It's been so fun to watch.
We had two doctors from theentream day business school hit
the ink regional list of fastestgrowing companies.
Can you imagine that?
That is so wild.
And so, I mean, it's been it'sbeen just beautiful to watch the
(21:20):
community that has developed,beautiful to watch people take
their power back, right?
Where they're like, oh, we'renot renewing your contract, and
people come back and theycelebrate, well, they're not
renewing my contract.
Everybody's like, Yeah, now youcan go do what you really wanted
to do anyway.
To watch people, and the thingis the way you do anything is
the way you do everything.
(21:40):
And so these wins are filteringinto their personal lives, into
their parenting, into theirmarriages, into their health.
SPEAKER_01 (21:49):
Like it's not unusual to hear people say, I
had my biggest revenue month,and I've gained three pounds of
muscle, or I've worked outconsistently for 98 days, or
it's just it's so good to see.
SPEAKER_02 (22:02):
On Tramview Business School is a magical place.
There just isn't a place likeit.
And it's taught me so manylessons, but I think the lesson
I want to hold on to for rightnow for that is if you will go
in all in on serving yourclients, if you go all in on
that, not bells and whistles.
And I'm not saying do not dobells and whistles, but that's
(22:23):
not what I'm referring to.
I'm referring to helping themget results.
And for me, what that looks likeis whatever books I need to read
for me to be better, so I canhelp them better.
I invest heavily in coachingbecause I understand like you
can shatter glass ceilings, butonce you shatter, you become the
ceiling.
(22:44):
Right.
And so I'm very aware that themore of my limitations I work
through, the more I can servethem, the better I can be for
them, the better I can help themis helping them get results.
That's what if you go all in onhelping them get results.
And so if you will do that, theresults will blow their minds
(23:07):
and your mind.
And so in the untreamed businessschool, I stay in a state of
being mind-blown.
To watch an employed physiciantell you, I want to do a
practice, but I I don't know ifI can do it.
And then less than three yearslater, they're running a
multi-seven-figure business.
That is insane.
(23:27):
That's the untreamity businessschool.
That's the fourth milestone.
The fifth milestone, I had theopportunity to do an event for
the doctors in the untreamitybusiness school because I'm
like, we're creating all of thismagic virtually.
What will happen if we cametogether in person?
And for me, I start my year, mynew year in October.
So my the Q4, the fourth quarterof the year is really the
(23:49):
beginning of the year for me, ifyou will.
That's when I do my goalsetting.
That's when I plan the year.
I do all of those things.
So while people are massivelyand royally distracted, October,
November, December, I amprobably the most focused,
right?
It doesn't mean I don't enjoythe holidays and all of those
things, but remember it'sholiday, not hollow week or
hollow quarter, you know?
So anyway, I wanted to bring mypeople into this experience
(24:12):
because I'm like, man, if theydo this, it will be so easy to
navigate the end of the year andthey can start the beginning of
the year with a bank becausethey did all this work in the
fourth quarter of the year.
I was like, but you're gonnabring people from all over the
country and many internationalto a place.
And I'd never hosted an event atthat level before.
And so we had our very firstentrepreneur business school
(24:35):
vision retreat, and we had it inHilton Head, South Carolina.
Oh my goodness, was it an event?
It was so amazing, right?
The exercises we were able todo, the breakthroughs people
were having in real time, thenetworking, the bond.
It was so, it was just nuts.
(24:56):
People still reference thatmeeting, right?
They're like, oh, at thismeeting, I remember saying it
would take me five years beforeI'll be in a position to hire a
doc.
And so the person to sit rightnext to them is like, why?
Why don't you do it over thenext 12 months?
And by the end of the 12 months,they had that, right?
Like, I'm talking big shifts,big limiting beliefs removed,
big blocks being right.
It was so good.
So people walking in, like, thisis what my 20, you know, for
(25:19):
that event, 2022 looked like,and walked away with a
completely different picture,which was so much bigger.
And many of them pulled it off.
Many of them still have theirnotebooks from that event.
And they'll say, Dr.
Una, I was looking through thatnotebook.
Can you imagine?
I'd never paid attention to it,but hosting transformational
events is a superpower of mine.
(25:41):
If you will work with me and weare in it at an event, you are
going to walk in one way andyou're gonna leave completely
different because that's mygoal.
That's that I'm like, you know,I have my team that'll do all
the, you know, the swag and allthis other fun stuff.
I'm not wired that way.
My mission is whatever limitingbeliefs that we're gonna
overcome them, whateverobstacles, whatever secret lies
(26:02):
you've been believing, and youdidn't even know, and they've
been sabotaging you, they'll beall be uncovered.
Your mind will be open for thefirst time to see a much bigger
picture of what is possible.
You walk away with a pathway,like this is my jam.
And so I remember thinking, Isaid, huh, here we are.
And somebody who started off asa super shy, socially awkward,
introverted, introvert is agenius at hosting in-person
(26:24):
events.
How crazy is that?
And so he left me with thisconclusion do what you don't
like.
Don't be afraid to try what youdon't like doing, because you
will never know what your zoneof genius is till you start
doing stuff.
And then you go, like, wait,apparently I'm really good at
this.
You will know, right?
And so, dear introverts, mypeople, okay, the networking,
(26:46):
the speaking on stages, guessingon podcasts, like when I have
the people, my clients, right?
The people in our trendybusiness schools do a lot of
different things that are provenprinciples, right?
Not just random things.
Sometimes they're like, But Idon't need that.
That's all I'm just like, justtry, you don't know, but you
don't know.
I mean, it'll give you clients,it'll give you all this stuff,
but you may stumble on your zoneof genius.
(27:07):
So that was the lesson.
Okay.
Okay, so that's number five.
Number six.
Number six is on train books.
Okay, so 2022, we released ourvery first book, was it which
was the on-trained method.
And if you don't have a copy,you want to go grab a copy.
We have a total of five booksnow.
But oh my goodness, I had alwayswanted to write a book.
(27:27):
I had always wanted to findbecause I'm like, I know what
I'm doing in the on-trainedbusiness school.
I know I'm doing what I'm doingwith the podcast, but I'm like,
I want a way to be able tomentor people and expose them to
different ways of thinking thatgive them different simple
pathways and all of that stuff.
Even if they're not ready yet tobe in one of my programs or
anything like this, I still wantto serve them for the people who
(27:49):
want to help other people andthey don't know what to do.
I'm like, here's a book, youcan, you know, distribute this,
all these things.
And so we did the first one.
And we've done many books sincethen.
We've done two collaborationbooks with the doctors in the
entream D business school, wrotebooks, and we did Visibility
Formula and the ProfitablePrivate Practice Playbook, which
is a phenomenal book.
(28:10):
And yeah, like you definitelywant to check out the entream D
library.
And if there's any book missing,you want to get it.
But I was looking at our KDPaccount.
So these are just the booksthat's been sold through Amazon.
We have 5,479 books that havebeen sold since 2022.
That's just on KDP.
We have some for Ingram's Parkand all of those kind of things.
To hear someone say, Oh, I readyour book and then I made this
(28:33):
change, and this has been theresult.
That is just wild.
It's just so wild.
And I'm so grateful that westarted that process.
We have more books in us.
Um, I may or may not have twomanuscripts waiting.
I can neither confirm nor deny.
It's been such a beautifulexperience to be able to serve
(28:54):
the physician community in thatway with the books.
And with this, there's a lessonI learned.
And the lesson is actually,there's two.
I'll give you both of them.
The first one is the thing thatyou do it a lot, right?
Like, so I help doctors build,you know, profitable businesses,
six, seven, multiple, sevenfigures.
And I've done it a lot.
I've helped a lot of people.
(29:16):
I've listened to theirobjections.
I've listened to I know theobstacles that stop them.
I know the hangups.
I know all of these things.
And so when you do that, youbuild mastery, right?
You build mastery because whatyou don't want to do is you
don't want to document thingsthat when you go back, you're
like, oops, I you know what Imean?
And you know, because sometimeswe might be more interested in
(29:37):
writing the book than becomingthe book, right?
Like you want to become the bookand then write the book.
And so that was a lesson for me.
Serve as many people as you can,have as many conversations as
you can, create as many changesas you can, all of those things,
and you start getting patternsand all of that stuff, and you
become really good at changingthe lives of people through
books and all those otherthings, because these are things
(29:59):
you've done.
You're not making them up, oryou're not reading about them
and regurgitating them.
But that's an aside lesson.
The real lesson is plan for, andI these words, you know, they're
words that are used to describeGod, if you will.
And so I'm not saying it in thatkind of way, but it's the
concept, right?
So plan for omnipresence andplan for immortality.
(30:21):
The way I understand it is youdon't want to have only one way
of helping people.
You want to saturate a placewith your philosophies and your
expertise and your areas ofmastery and the thinking that's
created results for you.
And for me, it couldn't be onlyentre MD or it couldn't be only
(30:42):
my email list and stuff.
And what books have done isbooks have made it possible for
me to spread the messagefurther, faster.
It has created an opportunityfor people to be able to see
what I'm all about.
And then if they want to comejoin our programs and all, they
can do that.
So that's for omnipresence.
But immortality is like even ifyou're not here, like even if
(31:03):
I'm not here, my podcasts canstill change lives, my books can
still change lives and all thesethings.
And so it's kind of taking, isdownloading yourself into other
things that are not you.
And so that whether you're hereor you're gone, you're still
able to change the world.
You're still able to have a hugeimpact.
Like I want to have an impacthundreds and hundreds of years
(31:25):
after I'm gone.
And it's things like that, thisthat make it possible, right?
Okay.
So that's the lesson I learnedthere.
And then the last milestone wasone of my really fun projects.
And that is a profitable privatepractice movement.
And we launched that in Decemberof 2024.
Okay.
So we launched that in Decemberof 2024.
(31:45):
What happened was we had aWalmart in Florida that shut
down 50 clinics.
Okay.
They just said this is notworking.
They shut down 50 clinics.
And I remember doing the mathand I said, wow, like if each of
those locations had a thousandpatients, that's 50,000 patients
that don't have a doctor.
And are there enough privatepractices to absorb that?
(32:07):
I would see in Facebook groups,between all the Facebook groups,
I mean, it's almost every day.
Some is like, well, you know, Idecided, I made the difficult
decision to shut down mypractice.
And I'm like, what can I givepeople?
This is not the whole thing.
We're not gonna, it's not likethe whole company and all that a
company can exit with, but it'snot all of that stuff.
I'm like, at its root, what arethe simple things physician and
(32:31):
private practice owners need toknow for them to have profitable
practices, practices that arethrive in so they don't have to
shut down their doors so theycan continue to grow, so they
can absorb all these patients sothey can be the answer that the
healthcare space needs.
And I was like, it's not thatmany things.
They need to learn how to filltheir schedule.
They need to become masters atthat, they need to become
masters at getting paid for thework they do, and they need to
(32:52):
become masters at buildingprofitable teams.
And so the more team they have,the more impact, the more time
freedom, and then the morefinancial freedom is these three
things.
I said, okay, there are over300,000 private practices, and
I'm not going to put 300,000people in the on-train to
business school.
But if I could teach them thesethree things, and this is not
something that newbies need.
(33:14):
No, we've talked to privatepractice owners making 3 million
and still working low-come topay the bills because they don't
have profitable teams andthey're not getting paid for the
work they do.
So this is across the spectrum.
And so once we came to thatconclusion, we said, okay, we
built a profitable privatepractice movement for every
doctor to have the opportunityto master these three things for
(33:35):
less than the cost of acappuccino a day.
And so I'm like, at this point,my job is to put it in front of
in front of as many privatepractice owners as possible.
Your assignment is to say yes.
Because there's nothing standingbetween us.
It's not the money standingbetween us, it's not there's
nothing standing between us.
You just click, okay,ontremd.com forward slash
movement.
(33:56):
You just click, boom, you join.
That's it.
Okay.
Boy, has that been such a gamechanger.
To watch doctors rock buildingtheir referral sources, rock
getting paid for the work theydo, hiring like bosses, raising
prices, the whole nine yards.
What a beautiful thing.
The lesson I learned from thatis your business is designed to
(34:17):
solve a problem.
And you may feel it's too big,it's too out there, it can't do
it.
Start from where you are and doit.
You're the answer.
I'm the answer for the problemsmy business is called to solve.
You're the answer for theproblems your business is called
to solve.
Like own it.
Own it.
I'm solving a big problem.
Own it, you know?
And so, so that was the lessonfor me.
(34:37):
So, so yeah, so you know, I hopein looking at all these things
and seeing that, you know, I'mnot just some whiz who came up
and figured it all out.
That's not the way it happened.
This is, you know, seven yearsthat we talked about in about 40
minutes, but it's been such agame changer.
The amount of transformation Ihave experienced.
I love the version of me thatexists now.
(34:57):
I loved me before, but you know,this version is pretty cool.
It's been such a beautifuljourney.
And I know the next seven yearswill be even wilder and even
more impactful and all of thatstuff.
And so, what I would really lovefrom you is for you to join me
on this mission.
And we have enough resources totransform the physician
(35:19):
community.
Would you join us?
Help us spreading the word, likeshare the podcast, share the
books.
If you're a private practiceowner, come into PPPM, it's for
you on train.com forward slashmovement and tell every private
practice owner, like nobodyshould have to shut their doors.
Nobody should be struggling somuch so that they don't have any
(35:41):
CEO time to think, they don'thave time for their family, all
of those things, right?
They're you know, super busy,but not making any money.
All of these things, none ofthese things should still be
happening, right?
None of them.
You're ready to build aseven-finger business.
So you have a seven-fingerbusiness, you're ready to take
it to the next level.
Come join us in the entream Dbusiness school.
You know, people in your worldlike that, share it with them.
(36:01):
But I want to invite you to bean ambassador for the cause, an
ambassador for the cause.
We are here to serve, and wewould love your help putting us
in front of people to serve.
If you have a large audience andyou want us to come do workshops
and all of that stuff, just letus know.
Dr.
Una at ontremd.com.
(36:22):
We'll be so happy to come dothat.
But the next seven years, we'regoing all in and we're gonna go
further and we're gonna gofaster, but we can't do it
without you.
Everything you do helps, okay?
So you can start by sharing thisepisode.
You can share it on socialmedia, tag us.
We'd love to repost that and allof that.
Tell us, you know, happyanniversary, if you will.
(36:45):
Tell us how EntreMD has changedyour world.
We'd love to know.
We'd love to know, okay?
And the lessons that we'vetalked about, I want you to
think of which one?
One, two, or three that you'regonna adopt and start running
with.
And I want to see your businessthrive.
I want to see you thrive.
I want to see the big changeyou'll make in the world.
(37:07):
It may look little in thebeginning, but everything that
was that is big now was onesmall, right?
It was one small.
And I want to see you do that.
I want to celebrate you, butthis is the time for physicians.
It is our time.
But the old rules don't applyanymore.
New rules apply.
The entream de method works.
Join the movement, join themission, help us get it all out
(37:31):
there.
You be an example of what ispossible.
I'm rooting for you.
And this is a new season for us.
It's a new season for you.
And it's my trust and beliefthat it will be your best season
yet.
So, rooting for you as always.
I'll see you on the next episodeof the OnTrain podcast.
I'll see you everywhere whereyou're sharing the message, and
we'll have lots of conversationsthere.
(37:52):
Rooting for you always, andhappy anniversary to All Train.
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