April 21, 2025 • 24 mins
👉 Ready for the next step? Book a call: https://program.www.entremd.com/callÂ
People ask me all the time if they have to create content…
I get it—you didn’t go to medical school to become a YouTuber. But trust me when I say that creating your own content is one of the most transformative things you can do for your business. It can bring in more clients, establish you as an expert, and yes, make a TON of money! You already have the expertise to create brilliant content; now all you need is the right strategy.
That’s why today, I’m going to show you 7 proven ways to monetize your content and make it your biggest business asset.
Tune in!
—
Key Takeaways:Â
- 00:00 Content as a business asset
- 05:13 ServicesÂ
- 08:12 Products and merchandise
- 10:02 SponsorsÂ
- 12:05 AffiliatesÂ
- 14:00 SpeakingÂ
- 16:09 Brand dealsÂ
- 17:06 Ad revenueÂ
- 18:16 Strategy is everythingÂ
- 21:59 OutroÂ
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We have been trained like give everybody everything
and do not hope for a rewardfrom anybody.
But in the business worldthat's not how it works.
It's not a kickback.
It's not changing the way youwould refer, because you would
have referred this anyway.
This is a business model thathas been around since forever.
It's not unethical.
Speaker 2 (00:18):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Una.
Speaker 1 (00:38):
It's not unusual to have people ask me in my world,
like do I have to do content?
Do I have to show up on socialmedia?
What is this?
Dr Una is talking about aYouTube channel and all of that.
And after they overcome thathurdle because I mean creating
your own content, owning yourown channel, whether that's
YouTube, podcasts or a blog isone of the most transformational
(00:59):
things you can do in yourbusiness.
It falls in the category of noturgent, but important, and a
lot of times, by the time peoplerealize they need it, they're
either really grateful theylistened to me and they created
it, or they're like, man, I wishI did this a long time ago,
right.
But after they overcome thatinitial hump, they're like okay,
fine, I think I'll do this.
The next thing that comes up iswhat is the point?
Like?
This is so much work?
(01:20):
Where's the return oninvestment?
Where's the return oninvestment?
Where's the ROI and all of that?
So today I am going to show youseven ways to monetize your
content.
Now, I'm going to say content ingeneral, because this can apply
to social media as well, butreally, you know, I really want
you to think of this in terms ofyour own HQ, which would be
your own headquarters, whichwould be a YouTube channel, a
podcast or a blog.
(01:42):
Okay, can this createopportunities with social media?
Absolutely.
We literally just had a doctorin the EntreMD business school
come in and say you know, acompany reached out and paid me
five figures to create three 60second videos.
I want you to think about that.
And they did that based on herperformance on Instagram.
(02:02):
And she does not have agazillion followers, she doesn't
have any of that stuff, butthis stuff works and it opens
doors you won't know about.
But anyway, now to start off,one of the people that you know
I follow on YouTube.
His name is Myron and you knowhe runs an eight figure business
.
Okay, so what he does withYouTube is not a very
significant part of his businessportfolio, but he does it right
(02:24):
, and so he started going in.
You know, all in on YouTube,all in on the content strategy.
Now, remember what I said thisis an eight figure entrepreneur.
So what do we do?
We look at the things that theultra successful do, we ask why
they're doing it, and then we doit too right If we want the
same outcome.
So, anyway, he talks about oneof his YouTube channels.
I think he has three of them atthis point, but one of them
(02:45):
generates as much as $40,000 permonth in revenue right Now.
This is direct ad revenue.
This does not include thenumber of people who sign up for
his program because of hisYouTube, does not include the
number of people who buy hisbooks.
It doesn't include any of thatstuff.
This is just pure ad revenue.
Why am I telling you this?
Am I telling you you're goingto create $40,000 every month?
Probably not.
I'm just trying to show you thepotential For those of you
(03:07):
listening to this on a podcast.
Well, this podcast the Entremitypodcast I've really enjoyed
recording every single episodeof it.
We're almost at 500 episodes,if you could think about it,
which is really crazy.
In six months, we will hit oursixth year of podcasting.
It has led to thetransformation of the personal
(03:27):
lives and businesses ofthousands of physicians.
It's just been such aphenomenal journey.
It has also created millions ofdollars for me in revenue and,
because it is a full-timeemployee in my business, it
gives me the opportunity to talkto people whenever they want to
talk to me.
It gives the opportunity forthem to go back like hey, dr Una
, this thing you said, can yousay it again?
(03:48):
Right, and I'm talking to themagain.
It doesn't have an attitude.
It shows up for work every day,right, and it doesn't matter
how many people want to listento it, it can still deliver.
Right?
It's a scalable employee andwhen I interview them, when I'm
listening to their stories, it'susually some version of I found
Dr Una, I started binging onher podcast and after some
(04:11):
people it's the next day, somepeople it's a few months, some
people it's a year, some peopleit's a few years, which, if it's
going to be a few years for you, let's just shorten it, right?
Like, if you're thinking aboutthe Entree in the Business
School and you're like, man, Ithink that's where I want to be,
come join us, because everylast person who's joined has
said man, I wish I did it sooner.
I'm just letting you know, butanyway.
And so this has createdmillions and millions in revenue
(04:34):
for me.
So it's given me an opportunityto serve at a very high level
and it's given me an opportunityto earn.
Okay, so I'm saying that to saycan you monetize your content?
Yes, it's a business asset.
You can even think about it asa vertical in your business,
right.
But I'm going to show you sevenways, okay, seven ways that you
can do this.
Now, it's very clear you don'thave to do all seven.
(04:55):
You can start with one.
You can start with one that youcan probably start leveraging
right now or optimizing.
Maybe you already do it in away, but you can optimize it,
starting right now.
You can decide.
You know, over the next fiveyears I'm going to build out all
seven, right?
So it's not about doing allseven, it's about starting, it's
about taking it to the nextlevel.
Okay, all right.
(05:15):
So the very first way you canmonetize your contents, right?
So let's say, your YouTubechannel, your podcast, is by
offering your services.
So it's through your services,right?
This happens to be my favoriteone for service-based businesses
.
And so let's say, you're acoach, you are a private
practice owner, you host events,you're a consultant, any of
those kinds of things.
Your platform is a beautifulplace for you to promote your
(05:38):
own stuff, right?
And so what does that look like?
Now?
Remember, on the previousepisodes if you haven't listened
to them, you know what you'llwant to go.
Listen to them.
Actually, the one right beforethis, we talked about how to
recession-proof your businesswith certain types of content.
I gave you three kinds ofcontent you can use, and one of
them is that it really needs tobe relevant.
Right, it needs to be relevant.
It needs to speak to theproblems people are having in
(05:59):
real time.
And so you create this podcastor this YouTube channel, this
blog, where you're solving realproblems that your audience has,
your potential clients, yourpotential patients have.
You're solving it in real timeand then you're making them
offers.
Right, if this is helpful, comework with me here, come work
with me as your coach, come workwith me in my private practice,
(06:19):
and you're doing that everysingle time.
You're making some kind ofoffer, right, because when you
do that, then you're givingpeople opportunities to say
which is what happens with me?
People are like, oh my goodness, if I could get all this stuff,
all this happen from the freestuff.
What will actually happen if Iworked with this person?
Right, because now you'vecreated all this credibility
(06:40):
because they know you're theperson for the job, because
you've been doing the job right?
So that's the very first one.
And when I talk about, you know,monetizing your content, it can
easily be a seven figurevertical, right.
And so let's do some math here.
So let's say that you are acoach and you have a program and
your program you charge $10,000for the year.
(07:00):
If, over the course of a year,your podcast or your YouTube
channel gave you a hundredclients, that is a million
dollars in revenue, right, andso we're talking about eight
clients a month.
Could it do that?
Yes, you're like, well, dr Una,I don't know.
Okay, fine, what if it givesyou four?
That's half a million.
That is nothing to sneeze at.
What if it gives you two?
(07:20):
That's $250,000.
That's nothing to sneeze at,right.
So see what I'm saying.
Like, you're already going tobe creating this content anyway,
right, and so we're just goingto put in a few things to
monetize it, okay.
So let's say that you are a DPCdoc.
Okay, you have a direct primarycare practice and your
enrollment is $100 a month or$1,000 a year, okay, and so for
(07:44):
each client that you get, right,that's $1,000 for the year.
And that means, if you get1,000 clients, right, then
that's a million.
You're like, I can't get thatnumber.
Okay, you get 500, that's halfa million.
Right, you get 250, that's250,000.
Like, just think about it thatway, right, and so it can't be a
(08:05):
seven figure vertical.
Yeah, it absolutely can, and ithas been for many people, many
people.
Okay.
So number one is your services.
Number two is products.
Okay, I was listening to PatrickBeck, david, and he was talking
about this on his YouTubechannel and he, in the year
before I was listening towhatever video, that was the
prior year they had sold 72,000products from their merch store.
(08:31):
Okay, so products we're talkingabout?
It could be mugs, it could bemouse pads, it could be t-shirts
, it could be hoodies, it couldbe like all kinds of stuff.
Right, it could be t-shirts, itcould be hoodies, it could be
like all kinds of stuff.
Right, it could be books.
And they had done 72,000 units,right?
So if you do math like me, ifyou're like on average, if that
is $10, which is usually higher,if that's $10, that's $720,000.
(08:54):
On average is $50.
Now we're talking the talking,the millions.
And again, if you're buildingthe audience, you already have
the watch hours, and I'll talkabout watch hours in a bit and
all of these things, you mightas well monetize it.
So, instance, I have a lot ofquotable quotes and all of those
things.
And you guys know, I made mydaughter, I made her the
(09:16):
director, if you will, of theEntremdi merch division and she
created all these t-shirts with,you know, like frogs, all day,
every day.
There's no imagination, policeprogress over perfection, all of
these things that we say allthe time.
And she just made those intot-shirts, into hoodies, into,
you know, mouse pads, tote bags,all of these things, and we saw
(09:37):
them on our store.
Right Now.
She goes live every week in ourFacebook group to promote them,
but she could easily be doingthat on a YouTube channel, doing
that on a podcast.
Okay, now, we'd really love foryou to go check out the merch
store.
It's entremediecom forwardslash merch.
You can check it out.
It'll make her super happy.
You should get some orders inand all of that stuff, right,
okay?
So number one is services,number two, your products.
(09:59):
Okay, and again, you can easilyset that up.
Number three would be sponsors.
Okay, now, before I tell youabout this one, I need to tell
you a little bit of a story.
Okay, so I was listening toAlex Hormozy interview Dave
Ramsey.
He was interviewing him abouthis business and they actually
went into numbers.
So Dave Ramsey talks a lotabout personal finance and stuff
(10:20):
for others, but rarely has theopportunity to talk as much
about his business.
It was very interesting.
I was like, oh great, I get tosee behind the scenes of his
business and all of this stuff.
And so while I'm listening toit, there's this segment that
made like I saw it and Icouldn't unsee it.
So in his business, the yearbefore Alex Hormozy I was about
to say Dr Alex Hormozy, beforehe interviewed him, they had
(10:43):
done 300 million in revenue.
So let that sink for a littlebit.
300 million, okay.
And I was like, wow, that'simpressive.
I'm like, okay, he has allthese streams.
I wonder where most of therevenue came from.
And during the interview hethen says that 40% 40% of his
revenue comes from vendors whoadvertise, you know, to his
(11:06):
audience, advertise on his, youknow, like, on his website, and
all those things.
So they preferred vendors.
And I was like, wait what?
I was like 40%, that's nuts,right.
I think that comes to about 120million from vendors, right,
aka for you, from sponsors,right.
And so are you going to do 40%of 300 million?
(11:28):
You know, maybe you're notgoing to right, that's 120
million, maybe you're not.
But what if you did 120,000?
What if you did a million?
What if you did 50,000?
What, right, but you're notgoing to do it, except you start
doing it.
So, anyway, sponsors and sothat could be people who you
know they want to talk to youraudience they offer something
(11:48):
that's different from what youoffer and then they just pay you
for you know, for a spot.
They can pay you directly tohave that ad played on your
YouTube channel or your podcastor anything like that.
You're not doing it, they'redoing it right, like they just
have an ad spot.
So that's something that youcan look into.
The fourth way is throughaffiliates.
Now, with affiliates, what thatreally is, think of it this way
(12:11):
.
There are a number of thingsthat I use.
So let's say that there is aservice that I use.
I use Buzzsprout for my podcast, that's my podcast host, and
I've used it, you know, like,for almost six years, and I've
used it for every podcast that Ihave, right, and so it's
something I already use.
It's something I will alreadyrefer.
Like, I just told you aboutBuzzsprout and I talk about them
(12:32):
a lot, but for Buzzsprout, theyhave an affiliate program where
, for anybody who's referred byme, they would give me $20 and
they would give that person $20.
They call it their refer, afriend program, right, and so an
affiliate is kind of that waywhere I can recommend stuff that
I do anyway and then I get acommission.
(12:53):
Right Now, of course, we'regoing to do this in integrity,
like I wouldn't come andnecessarily be an affiliate for
something I don't believe in orI wouldn't use or my clients
haven't used or anything likethat.
But this is a whole model andthere are people who run
multiple six-figure businesses,multiple seven-figure businesses
, and it's the affiliate model.
Now let me say this, becausewe're doctors and we have all
the well, what are the kickbackrules and all of that?
(13:13):
Okay, so kickback stuff is whatwe do in medicine.
It is a valid model in thebusiness world.
Okay, so it's not.
It's not a kickback, likesometimes I want to keep.
It's not a kickback, right.
So I'm already talking aboutBuzzsprout a bunch.
Then they might as well rewardme, right, for what I say, so,
anyway.
So affiliates, right, okay, sothat's one.
(13:34):
If you have a lot of stuff youuse on Amazon anyway and stuff,
you can create a storefront onAmazon and put all those things
there and when you recommendthem you can say hey, you can go
to my storefront, my Amazonstore, and grab them.
I get a commission, but itdoesn't change the price to you
and people can then purchase itfrom there and Amazon will give
you a fee.
Right Again, if you're going todo it anyway, then you might as
(13:57):
well do it Okay.
Right Again, if you're going todo it anyway, then you might as
well do it OK.
So that's number four.
Number five is speaking, and yes, this could have been under
services, but I like to put itseparately because of the power
of it.
If you are somebody who youknow, for instance, you have a
YouTube channel they see youspeaking on a virtual stage,
right, a virtual solo stage andlike OK, this person, they
really know their stuff, they'rereally good at their content,
(14:19):
they present really well.
Let's invite this person tocome be a speaker at our
conference.
Speaking opens opportunitiesfor speaking, okay.
And then, when you have thatopportunity, there are two ways
you can get paid.
You can either get paid tospeak or you can get paid
because you offered yourservices on the stage where you
went to speak.
So let me use myself as anexample.
(14:39):
If I go to an event to speak.
They may say, dr Una, comespeak at this event, we'll pay
you $10,000.
That's the keynote model I'mpaid, I do my thing and I leave.
Or they can give me anopportunity to make an offer
from the stage and so I canspeak and then say I can talk
about the profitable.
So let me say I'm talking to agroup of you know 500 private
(15:00):
practice owners and I talk aboutyou know seven ways.
Doctors leave money on thetable and how to fix it and then
on the back end of it I say,hey, you know, I have this.
We launched because of theamount of, you know, stress and
failures that we're seeingwithin the private practice
space.
We launched a profitableprivate practice movement.
It's a movement of people whohave decided they're going to
defy the status quo and they'regoing to build profitable
(15:22):
private practices withoutsacrificing their you know,
their families or their fitnessand all of those things.
And you can get, you can joinus this moment for less than a
cappuccino a day, right, becausethe movement is $197 a month.
You can join for less than acappuccino a day and go right
here entremediacom forward slashmovement and sign up for it and
(15:45):
for everybody who signs upbefore this talk is over, you
will get a bonus of XYZ.
Now I could have 300 peoplesign up for it, so it's $2,000 a
year.
If 300 people sign up for it,that's 600,000.
Do you see?
And so that's a lot more thanif I was paid as a keynote.
So there are two ways you canget paid, but either way, your
YouTube channel or your podcast,your blog, opens the door for
(16:06):
these opportunities.
Okay, all right, so that'sspeaking.
Number six is brand deals.
Now, brand deals is kind oflike sponsorships, but it's a
little different, because you'relike the brand ambassador for
it and you talk about it.
Maybe you make a deal with themthat once a month, you will
create this video.
It could be 60 seconds long, itcould actually be a short or it
could be an ad within yourpodcast, but you're promoting it
(16:29):
.
You're telling your story ofhow you used it and how it
changed your business or changedyour life or whatever, and then
they pay you for that.
You can be paid really well forthis.
We had a doctor in the entre MDbusiness school that, in less
than 90 days, had already beenpaid six figures for his brand
deals.
So these are things that work.
And again, you know we have beentrained like give everybody
everything and do not hope for areward from anybody.
(16:51):
But in the business worldthat's not how it works.
So please don't look at this asa kickback.
It's not a kickback.
It's not changing the way youwould refer, because you would
have referred this anyway.
This is a business model thathas been around since forever.
It's not unethical.
Okay, number seven and I putthis as number seven because
it's the icing on the cake, andI would really love for you to
(17:12):
see it as icing on the cake andthat is your ad revenue.
Okay, so this is more so forYouTube.
So, for YouTube, if you have athousand subscribers and 4,000
watch hours within a 12 monthperiod, then they will pay you
for ads.
Right, they'll pay you, so theyput ads.
I think it's a.
You get 55% of whatever adrevenue comes in and they keep
(17:33):
the rest and something like that.
But you can make.
You can make a significantamount of revenue.
So when I was talking aboutMyron earlier, myron does for
you know, like $40,000 a year,and this was, you know, I think
these are last year's numbers,so it's probably higher by now.
You know they do that much.
There's a lady.
I was watching her stuff andyou know she had one video that
did a million views and she gotpaid $45,000 for that one video,
(17:58):
right, and that has nothing todo with the fact that video
makes her other videos do well.
So they create more ad revenueand all of those things.
There are many, many, manypeople who do at least six
figures in ad revenue everysingle year, and so this is
something to consider.
Now, with the ad revenue andmany of the other models, right,
(18:19):
what you must understand is,because this is a vertical that
can create five, six, seven,multiple seven figures in
revenue for you, like your HQ,right, your podcast, youtube or
blog, because it can do that.
Then you want to really bestrategic about it, right.
You want to be strategic abouttalking to a certain group of
people.
You want to be strategic aboutsolving their problems so they
(18:42):
come back and they tell otherpeople to come back.
You want to do it in such a waythat it's bingeable, like
people come and listen to oneand it's over and over and again
.
I had somebody list, you know.
We interviewed her, drOluyemisi, on the, you know,
when we were doing a liveworkshop and she made a
statement that made me go likewow, like I've known this stuff.
But she's like you know I.
You know I was struggling inprivate practice.
(19:03):
I saw this other person whosaid you know, I just launched
my private practice on cash pay.
I've been profitable, you know,from day one.
And she's like who is thisperson?
Like?
How are you?
And then she mentioned that shehad a coach that she worked
with that made it possible andall of those things.
And she reached out to her likeyou know who is this person,
Right?
And she says you know, it's DrUna.
It was funny.
She's like Dr Una.
(19:23):
She's like you know, like Drknow about Nigerians, right.
But anyway, then she finds thepodcast and she starts listening
to it and she says I listenedto that podcast for almost 72
hours straight.
Like, of course I'm sure sheslept and did all the other
things, but 72 hours straight.
So the question becomes ifsomebody wants to listen to you
72 hours straight, do you havestuff for them to do that with?
(19:44):
You have to have stuff to dothat with.
Now she's been a doctor in theentrepreneur business school.
I think she's going on.
She might be going on herfourth year.
Right, she's been in theentrepreneur business school for
four years and she's beenkilling it.
So many amazing things havehappened.
Revenue is so much better.
She got accredited by Jayco,she has a mayor coming out for
her open house, she hascelebrities as patients, like
(20:05):
all kinds of amazing thingshappening.
You know so many wins.
And then right, and then we'vehad a client that we've had for
a long time.
Right, so you want to createstuff that's relevant, that's
bingeable, that's shareable,that people will say, oh my
goodness, this changed me.
Go listen to this.
And while you're at it, I'llsay if this has been good for
(20:27):
you, then please share it.
Right, because we want doctorsto understand you can have these
platforms, you can have theseHQs and you can crush it.
Platforms you can have theseHQs and you can crush it.
Right, whether you're employedor not, it doesn't matter.
This is available to everyone.
Anyway, you want to have thatand you want it to be growing.
You want your audience growing,right, because it's the
audience that puts you in aposition to monetize.
Right, to monetize in thesedifferent ways that I've spoken.
So, what I want you to do, right, what I want you to do with
(20:48):
this.
I want you to think what ifthis could be a seven figure
vertical for me?
If it would be a seven figurevertical for me, how would I
treat it differently?
And I want you to start doingthat immediately.
I want you to no longer seeYouTube you know, podcast blog
as a chore.
I don't want you to see it assomething that, oh my goodness,
I have to do this.
I want you to see it assomething you get to do.
I want you to say, oh mygoodness, like back in the day,
(21:10):
could I have my own TV station?
Absolutely not.
But now I can have my own TVstation, because that's what
this is.
You can have your own TVstation.
You can have your own radiostation.
You can have your own newspapercompany and all of that stuff
and oh my well, maybe Ishouldn't use newspaper, right,
(21:31):
because it's almost extinct, butit's just the intentionality to
start building it.
So if it could be seven figures,what would you do?
Would you start it?
Would you relaunch it?
Would you start telling peopleabout it?
Would you be more intentionalabout your content?
What would you do?
Whatever that is, start doingthat now, because this is the
deal I would love for 30, 60, 90, 365 days from now.
You're like Dr Una YouTubechanged my life.
(21:53):
I never, never, would havethought about it if you didn't
do that podcast episode.
Okay, I want to see physicianseverywhere.
When Because this is the dealthis is the year of the
physician.
At the time of this recordingis 2025.
This is the year of this of thephysician.
What that means for you is thatthis is your opportunity to
experience five freedoms, nomatter what is happening
anywhere else and no matterwhat's happened in the past the
(22:14):
freedom to practice medicine onyour terms.
The freedom to live life onyour terms.
The freedom to your timefreedom, financial freedom.
And the freedom to pursue yourpurpose and do exactly what you
feel you're on God's green earthto do.
Okay, all right.
So rooting for you.
Absolutely, go take action onthis.
All right.
So rooting for you.
Absolutely, go take action onthis.
Go share this with anotherdoctor and I will see you on the
(22:35):
next episode of the Entree andBe podcast.
We have been trained like give everybody everything
and do not hope for a rewardfrom anybody.
But in the business worldthat's not how it works.
It's not a kickback.
It's not changing the way youwould refer, because you would
have referred this anyway.
This is a business model thathas been around since forever.
It's not unethical.
Speaker 2 (00:18):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Una.
Speaker 1 (00:38):
It's not unusual to have people ask me in my world,
like do I have to do content?
Do I have to show up on socialmedia?
What is this?
Dr Una is talking about aYouTube channel and all of that.
And after they overcome thathurdle because I mean creating
your own content, owning yourown channel, whether that's
YouTube, podcasts or a blog isone of the most transformational
(00:59):
things you can do in yourbusiness.
It falls in the category of noturgent, but important, and a
lot of times, by the time peoplerealize they need it, they're
either really grateful theylistened to me and they created
it, or they're like, man, I wishI did this a long time ago,
right.
But after they overcome thatinitial hump, they're like okay,
fine, I think I'll do this.
The next thing that comes up iswhat is the point?
Like?
This is so much work?
(01:20):
Where's the return oninvestment?
Where's the return oninvestment?
Where's the ROI and all of that?
So today I am going to show youseven ways to monetize your
content.
Now, I'm going to say content ingeneral, because this can apply
to social media as well, butreally, you know, I really want
you to think of this in terms ofyour own HQ, which would be
your own headquarters, whichwould be a YouTube channel, a
podcast or a blog.
(01:42):
Okay, can this createopportunities with social media?
Absolutely.
We literally just had a doctorin the EntreMD business school
come in and say you know, acompany reached out and paid me
five figures to create three 60second videos.
I want you to think about that.
And they did that based on herperformance on Instagram.
(02:02):
And she does not have agazillion followers, she doesn't
have any of that stuff, butthis stuff works and it opens
doors you won't know about.
But anyway, now to start off,one of the people that you know
I follow on YouTube.
His name is Myron and you knowhe runs an eight figure business
.
Okay, so what he does withYouTube is not a very
significant part of his businessportfolio, but he does it right
(02:24):
, and so he started going in.
You know, all in on YouTube,all in on the content strategy.
Now, remember what I said thisis an eight figure entrepreneur.
So what do we do?
We look at the things that theultra successful do, we ask why
they're doing it, and then we doit too right If we want the
same outcome.
So, anyway, he talks about oneof his YouTube channels.
I think he has three of them atthis point, but one of them
(02:45):
generates as much as $40,000 permonth in revenue right Now.
This is direct ad revenue.
This does not include thenumber of people who sign up for
his program because of hisYouTube, does not include the
number of people who buy hisbooks.
It doesn't include any of thatstuff.
This is just pure ad revenue.
Why am I telling you this?
Am I telling you you're goingto create $40,000 every month?
Probably not.
I'm just trying to show you thepotential For those of you
(03:07):
listening to this on a podcast.
Well, this podcast the Entremitypodcast I've really enjoyed
recording every single episodeof it.
We're almost at 500 episodes,if you could think about it,
which is really crazy.
In six months, we will hit oursixth year of podcasting.
It has led to thetransformation of the personal
(03:27):
lives and businesses ofthousands of physicians.
It's just been such aphenomenal journey.
It has also created millions ofdollars for me in revenue and,
because it is a full-timeemployee in my business, it
gives me the opportunity to talkto people whenever they want to
talk to me.
It gives the opportunity forthem to go back like hey, dr Una
, this thing you said, can yousay it again?
(03:48):
Right, and I'm talking to themagain.
It doesn't have an attitude.
It shows up for work every day,right, and it doesn't matter
how many people want to listento it, it can still deliver.
Right?
It's a scalable employee andwhen I interview them, when I'm
listening to their stories, it'susually some version of I found
Dr Una, I started binging onher podcast and after some
(04:11):
people it's the next day, somepeople it's a few months, some
people it's a year, some peopleit's a few years, which, if it's
going to be a few years for you, let's just shorten it, right?
Like, if you're thinking aboutthe Entree in the Business
School and you're like, man, Ithink that's where I want to be,
come join us, because everylast person who's joined has
said man, I wish I did it sooner.
I'm just letting you know, butanyway.
And so this has createdmillions and millions in revenue
(04:34):
for me.
So it's given me an opportunityto serve at a very high level
and it's given me an opportunityto earn.
Okay, so I'm saying that to saycan you monetize your content?
Yes, it's a business asset.
You can even think about it asa vertical in your business,
right.
But I'm going to show you sevenways, okay, seven ways that you
can do this.
Now, it's very clear you don'thave to do all seven.
(04:55):
You can start with one.
You can start with one that youcan probably start leveraging
right now or optimizing.
Maybe you already do it in away, but you can optimize it,
starting right now.
You can decide.
You know, over the next fiveyears I'm going to build out all
seven, right?
So it's not about doing allseven, it's about starting, it's
about taking it to the nextlevel.
Okay, all right.
(05:15):
So the very first way you canmonetize your contents, right?
So let's say, your YouTubechannel, your podcast, is by
offering your services.
So it's through your services,right?
This happens to be my favoriteone for service-based businesses
.
And so let's say, you're acoach, you are a private
practice owner, you host events,you're a consultant, any of
those kinds of things.
Your platform is a beautifulplace for you to promote your
(05:38):
own stuff, right?
And so what does that look like?
Now?
Remember, on the previousepisodes if you haven't listened
to them, you know what you'llwant to go.
Listen to them.
Actually, the one right beforethis, we talked about how to
recession-proof your businesswith certain types of content.
I gave you three kinds ofcontent you can use, and one of
them is that it really needs tobe relevant.
Right, it needs to be relevant.
It needs to speak to theproblems people are having in
(05:59):
real time.
And so you create this podcastor this YouTube channel, this
blog, where you're solving realproblems that your audience has,
your potential clients, yourpotential patients have.
You're solving it in real timeand then you're making them
offers.
Right, if this is helpful, comework with me here, come work
with me as your coach, come workwith me in my private practice,
(06:19):
and you're doing that everysingle time.
You're making some kind ofoffer, right, because when you
do that, then you're givingpeople opportunities to say
which is what happens with me?
People are like, oh my goodness, if I could get all this stuff,
all this happen from the freestuff.
What will actually happen if Iworked with this person?
Right, because now you'vecreated all this credibility
(06:40):
because they know you're theperson for the job, because
you've been doing the job right?
So that's the very first one.
And when I talk about, you know,monetizing your content, it can
easily be a seven figurevertical, right.
And so let's do some math here.
So let's say that you are acoach and you have a program and
your program you charge $10,000for the year.
(07:00):
If, over the course of a year,your podcast or your YouTube
channel gave you a hundredclients, that is a million
dollars in revenue, right, andso we're talking about eight
clients a month.
Could it do that?
Yes, you're like, well, dr Una,I don't know.
Okay, fine, what if it givesyou four?
That's half a million.
That is nothing to sneeze at.
What if it gives you two?
(07:20):
That's $250,000.
That's nothing to sneeze at,right.
So see what I'm saying.
Like, you're already going tobe creating this content anyway,
right, and so we're just goingto put in a few things to
monetize it, okay.
So let's say that you are a DPCdoc.
Okay, you have a direct primarycare practice and your
enrollment is $100 a month or$1,000 a year, okay, and so for
(07:44):
each client that you get, right,that's $1,000 for the year.
And that means, if you get1,000 clients, right, then
that's a million.
You're like, I can't get thatnumber.
Okay, you get 500, that's halfa million.
Right, you get 250, that's250,000.
Like, just think about it thatway, right, and so it can't be a
(08:05):
seven figure vertical.
Yeah, it absolutely can, and ithas been for many people, many
people.
Okay.
So number one is your services.
Number two is products.
Okay, I was listening to PatrickBeck, david, and he was talking
about this on his YouTubechannel and he, in the year
before I was listening towhatever video, that was the
prior year they had sold 72,000products from their merch store.
(08:31):
Okay, so products we're talkingabout?
It could be mugs, it could bemouse pads, it could be t-shirts
, it could be hoodies, it couldbe like all kinds of stuff.
Right, it could be t-shirts, itcould be hoodies, it could be
like all kinds of stuff.
Right, it could be books.
And they had done 72,000 units,right?
So if you do math like me, ifyou're like on average, if that
is $10, which is usually higher,if that's $10, that's $720,000.
(08:54):
On average is $50.
Now we're talking the talking,the millions.
And again, if you're buildingthe audience, you already have
the watch hours, and I'll talkabout watch hours in a bit and
all of these things, you mightas well monetize it.
So, instance, I have a lot ofquotable quotes and all of those
things.
And you guys know, I made mydaughter, I made her the
(09:16):
director, if you will, of theEntremdi merch division and she
created all these t-shirts with,you know, like frogs, all day,
every day.
There's no imagination, policeprogress over perfection, all of
these things that we say allthe time.
And she just made those intot-shirts, into hoodies, into,
you know, mouse pads, tote bags,all of these things, and we saw
(09:37):
them on our store.
Right Now.
She goes live every week in ourFacebook group to promote them,
but she could easily be doingthat on a YouTube channel, doing
that on a podcast.
Okay, now, we'd really love foryou to go check out the merch
store.
It's entremediecom forwardslash merch.
You can check it out.
It'll make her super happy.
You should get some orders inand all of that stuff, right,
okay?
So number one is services,number two, your products.
(09:59):
Okay, and again, you can easilyset that up.
Number three would be sponsors.
Okay, now, before I tell youabout this one, I need to tell
you a little bit of a story.
Okay, so I was listening toAlex Hormozy interview Dave
Ramsey.
He was interviewing him abouthis business and they actually
went into numbers.
So Dave Ramsey talks a lotabout personal finance and stuff
(10:20):
for others, but rarely has theopportunity to talk as much
about his business.
It was very interesting.
I was like, oh great, I get tosee behind the scenes of his
business and all of this stuff.
And so while I'm listening toit, there's this segment that
made like I saw it and Icouldn't unsee it.
So in his business, the yearbefore Alex Hormozy I was about
to say Dr Alex Hormozy, beforehe interviewed him, they had
(10:43):
done 300 million in revenue.
So let that sink for a littlebit.
300 million, okay.
And I was like, wow, that'simpressive.
I'm like, okay, he has allthese streams.
I wonder where most of therevenue came from.
And during the interview hethen says that 40% 40% of his
revenue comes from vendors whoadvertise, you know, to his
(11:06):
audience, advertise on his, youknow, like, on his website, and
all those things.
So they preferred vendors.
And I was like, wait what?
I was like 40%, that's nuts,right.
I think that comes to about 120million from vendors, right,
aka for you, from sponsors,right.
And so are you going to do 40%of 300 million?
(11:28):
You know, maybe you're notgoing to right, that's 120
million, maybe you're not.
But what if you did 120,000?
What if you did a million?
What if you did 50,000?
What, right, but you're notgoing to do it, except you start
doing it.
So, anyway, sponsors and sothat could be people who you
know they want to talk to youraudience they offer something
(11:48):
that's different from what youoffer and then they just pay you
for you know, for a spot.
They can pay you directly tohave that ad played on your
YouTube channel or your podcastor anything like that.
You're not doing it, they'redoing it right, like they just
have an ad spot.
So that's something that youcan look into.
The fourth way is throughaffiliates.
Now, with affiliates, what thatreally is, think of it this way
(12:11):
.
There are a number of thingsthat I use.
So let's say that there is aservice that I use.
I use Buzzsprout for my podcast, that's my podcast host, and
I've used it, you know, like,for almost six years, and I've
used it for every podcast that Ihave, right, and so it's
something I already use.
It's something I will alreadyrefer.
Like, I just told you aboutBuzzsprout and I talk about them
(12:32):
a lot, but for Buzzsprout, theyhave an affiliate program where
, for anybody who's referred byme, they would give me $20 and
they would give that person $20.
They call it their refer, afriend program, right, and so an
affiliate is kind of that waywhere I can recommend stuff that
I do anyway and then I get acommission.
(12:53):
Right Now, of course, we'regoing to do this in integrity,
like I wouldn't come andnecessarily be an affiliate for
something I don't believe in orI wouldn't use or my clients
haven't used or anything likethat.
But this is a whole model andthere are people who run
multiple six-figure businesses,multiple seven-figure businesses
, and it's the affiliate model.
Now let me say this, becausewe're doctors and we have all
the well, what are the kickbackrules and all of that?
(13:13):
Okay, so kickback stuff is whatwe do in medicine.
It is a valid model in thebusiness world.
Okay, so it's not.
It's not a kickback, likesometimes I want to keep.
It's not a kickback, right.
So I'm already talking aboutBuzzsprout a bunch.
Then they might as well rewardme, right, for what I say, so,
anyway.
So affiliates, right, okay, sothat's one.
(13:34):
If you have a lot of stuff youuse on Amazon anyway and stuff,
you can create a storefront onAmazon and put all those things
there and when you recommendthem you can say hey, you can go
to my storefront, my Amazonstore, and grab them.
I get a commission, but itdoesn't change the price to you
and people can then purchase itfrom there and Amazon will give
you a fee.
Right Again, if you're going todo it anyway, then you might as
(13:57):
well do it Okay.
Right Again, if you're going todo it anyway, then you might as
well do it OK.
So that's number four.
Number five is speaking, and yes, this could have been under
services, but I like to put itseparately because of the power
of it.
If you are somebody who youknow, for instance, you have a
YouTube channel they see youspeaking on a virtual stage,
right, a virtual solo stage andlike OK, this person, they
really know their stuff, they'rereally good at their content,
(14:19):
they present really well.
Let's invite this person tocome be a speaker at our
conference.
Speaking opens opportunitiesfor speaking, okay.
And then, when you have thatopportunity, there are two ways
you can get paid.
You can either get paid tospeak or you can get paid
because you offered yourservices on the stage where you
went to speak.
So let me use myself as anexample.
(14:39):
If I go to an event to speak.
They may say, dr Una, comespeak at this event, we'll pay
you $10,000.
That's the keynote model I'mpaid, I do my thing and I leave.
Or they can give me anopportunity to make an offer
from the stage and so I canspeak and then say I can talk
about the profitable.
So let me say I'm talking to agroup of you know 500 private
(15:00):
practice owners and I talk aboutyou know seven ways.
Doctors leave money on thetable and how to fix it and then
on the back end of it I say,hey, you know, I have this.
We launched because of theamount of, you know, stress and
failures that we're seeingwithin the private practice
space.
We launched a profitableprivate practice movement.
It's a movement of people whohave decided they're going to
defy the status quo and they'regoing to build profitable
(15:22):
private practices withoutsacrificing their you know,
their families or their fitnessand all of those things.
And you can get, you can joinus this moment for less than a
cappuccino a day, right, becausethe movement is $197 a month.
You can join for less than acappuccino a day and go right
here entremediacom forward slashmovement and sign up for it and
(15:45):
for everybody who signs upbefore this talk is over, you
will get a bonus of XYZ.
Now I could have 300 peoplesign up for it, so it's $2,000 a
year.
If 300 people sign up for it,that's 600,000.
Do you see?
And so that's a lot more thanif I was paid as a keynote.
So there are two ways you canget paid, but either way, your
YouTube channel or your podcast,your blog, opens the door for
(16:06):
these opportunities.
Okay, all right, so that'sspeaking.
Number six is brand deals.
Now, brand deals is kind oflike sponsorships, but it's a
little different, because you'relike the brand ambassador for
it and you talk about it.
Maybe you make a deal with themthat once a month, you will
create this video.
It could be 60 seconds long, itcould actually be a short or it
could be an ad within yourpodcast, but you're promoting it
(16:29):
.
You're telling your story ofhow you used it and how it
changed your business or changedyour life or whatever, and then
they pay you for that.
You can be paid really well forthis.
We had a doctor in the entre MDbusiness school that, in less
than 90 days, had already beenpaid six figures for his brand
deals.
So these are things that work.
And again, you know we have beentrained like give everybody
everything and do not hope for areward from anybody.
(16:51):
But in the business worldthat's not how it works.
So please don't look at this asa kickback.
It's not a kickback.
It's not changing the way youwould refer, because you would
have referred this anyway.
This is a business model thathas been around since forever.
It's not unethical.
Okay, number seven and I putthis as number seven because
it's the icing on the cake, andI would really love for you to
(17:12):
see it as icing on the cake andthat is your ad revenue.
Okay, so this is more so forYouTube.
So, for YouTube, if you have athousand subscribers and 4,000
watch hours within a 12 monthperiod, then they will pay you
for ads.
Right, they'll pay you, so theyput ads.
I think it's a.
You get 55% of whatever adrevenue comes in and they keep
(17:33):
the rest and something like that.
But you can make.
You can make a significantamount of revenue.
So when I was talking aboutMyron earlier, myron does for
you know, like $40,000 a year,and this was, you know, I think
these are last year's numbers,so it's probably higher by now.
You know they do that much.
There's a lady.
I was watching her stuff andyou know she had one video that
did a million views and she gotpaid $45,000 for that one video,
(17:58):
right, and that has nothing todo with the fact that video
makes her other videos do well.
So they create more ad revenueand all of those things.
There are many, many, manypeople who do at least six
figures in ad revenue everysingle year, and so this is
something to consider.
Now, with the ad revenue andmany of the other models, right,
(18:19):
what you must understand is,because this is a vertical that
can create five, six, seven,multiple seven figures in
revenue for you, like your HQ,right, your podcast, youtube or
blog, because it can do that.
Then you want to really bestrategic about it, right.
You want to be strategic abouttalking to a certain group of
people.
You want to be strategic aboutsolving their problems so they
(18:42):
come back and they tell otherpeople to come back.
You want to do it in such a waythat it's bingeable, like
people come and listen to oneand it's over and over and again
.
I had somebody list, you know.
We interviewed her, drOluyemisi, on the, you know,
when we were doing a liveworkshop and she made a
statement that made me go likewow, like I've known this stuff.
But she's like you know I.
You know I was struggling inprivate practice.
(19:03):
I saw this other person whosaid you know, I just launched
my private practice on cash pay.
I've been profitable, you know,from day one.
And she's like who is thisperson?
Like?
How are you?
And then she mentioned that shehad a coach that she worked
with that made it possible andall of those things.
And she reached out to her likeyou know who is this person,
Right?
And she says you know, it's DrUna.
It was funny.
She's like Dr Una.
(19:23):
She's like you know, like Drknow about Nigerians, right.
But anyway, then she finds thepodcast and she starts listening
to it and she says I listenedto that podcast for almost 72
hours straight.
Like, of course I'm sure sheslept and did all the other
things, but 72 hours straight.
So the question becomes ifsomebody wants to listen to you
72 hours straight, do you havestuff for them to do that with?
(19:44):
You have to have stuff to dothat with.
Now she's been a doctor in theentrepreneur business school.
I think she's going on.
She might be going on herfourth year.
Right, she's been in theentrepreneur business school for
four years and she's beenkilling it.
So many amazing things havehappened.
Revenue is so much better.
She got accredited by Jayco,she has a mayor coming out for
her open house, she hascelebrities as patients, like
(20:05):
all kinds of amazing thingshappening.
You know so many wins.
And then right, and then we'vehad a client that we've had for
a long time.
Right, so you want to createstuff that's relevant, that's
bingeable, that's shareable,that people will say, oh my
goodness, this changed me.
Go listen to this.
And while you're at it, I'llsay if this has been good for
(20:27):
you, then please share it.
Right, because we want doctorsto understand you can have these
platforms, you can have theseHQs and you can crush it.
Platforms you can have theseHQs and you can crush it.
Right, whether you're employedor not, it doesn't matter.
This is available to everyone.
Anyway, you want to have thatand you want it to be growing.
You want your audience growing,right, because it's the
audience that puts you in aposition to monetize.
Right, to monetize in thesedifferent ways that I've spoken.
So, what I want you to do, right, what I want you to do with
(20:48):
this.
I want you to think what ifthis could be a seven figure
vertical for me?
If it would be a seven figurevertical for me, how would I
treat it differently?
And I want you to start doingthat immediately.
I want you to no longer seeYouTube you know, podcast blog
as a chore.
I don't want you to see it assomething that, oh my goodness,
I have to do this.
I want you to see it assomething you get to do.
I want you to say, oh mygoodness, like back in the day,
(21:10):
could I have my own TV station?
Absolutely not.
But now I can have my own TVstation, because that's what
this is.
You can have your own TVstation.
You can have your own radiostation.
You can have your own newspapercompany and all of that stuff
and oh my well, maybe Ishouldn't use newspaper, right,
(21:31):
because it's almost extinct, butit's just the intentionality to
start building it.
So if it could be seven figures,what would you do?
Would you start it?
Would you relaunch it?
Would you start telling peopleabout it?
Would you be more intentionalabout your content?
What would you do?
Whatever that is, start doingthat now, because this is the
deal I would love for 30, 60, 90, 365 days from now.
You're like Dr Una YouTubechanged my life.
(21:53):
I never, never, would havethought about it if you didn't
do that podcast episode.
Okay, I want to see physicianseverywhere.
When Because this is the dealthis is the year of the
physician.
At the time of this recordingis 2025.
This is the year of this of thephysician.
What that means for you is thatthis is your opportunity to
experience five freedoms, nomatter what is happening
anywhere else and no matterwhat's happened in the past the
(22:14):
freedom to practice medicine onyour terms.
The freedom to live life onyour terms.
The freedom to your timefreedom, financial freedom.
And the freedom to pursue yourpurpose and do exactly what you
feel you're on God's green earthto do.
Okay, all right.
So rooting for you.
Absolutely, go take action onthis.
All right.
So rooting for you.
Absolutely, go take action onthis.
Go share this with anotherdoctor and I will see you on the
(22:35):
next episode of the Entree andBe podcast.
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