April 7, 2025 • 21 mins
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Just imagine waking up and seeing new clients booked, your products sold, and your brand growing… all while you slept! It may sound too good to be true, but it’s possible. All you have to do is launch a YouTube channel!
Yes, you heard that right. YouTube isn’t just for influencers and comedians anymore. It’s your 24/7 salesperson, audience builder, referral booster, and opportunity magnet. That’s why today, I’m going to break down the 7 reasons why every doctor needs to build a 7-figure YouTube channel in 2025.
Tune in!
—
Key Takeaways:Â
- 00:00 IntroÂ
- 00:40 The mathÂ
- 05:26 Reason #1
- 08:11 Reason #2Â
- 09:34 Reason #3Â
- 11:13 Reason #4Â
- 13:28 Reason #5
- 14:33 Reason #6Â
- 15:57 Reason #7Â
- 19:01 My challenge for youÂ
- 19:27 OutroÂ
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
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- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You have a tool that will grow your audience base.
You have a tool that willnurture people for you.
You have a tool that will sellfor you 24 seven.
Youtube becomes a full-timeemployee for you, working every
day.
Doesn't take holidays, doesn'ttake weekends, doesn't take days
off.
Doesn't have a bad attitude.
Doesn't do any of that.
Hi docs, welcome to the EntreMDpodcast, where it's all about
(00:25):
helping amazing physicians justlike you embrace
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, dr Una.
I launched a brand new YouTubechannel today, okay, even though
I already have a podcast.
(00:45):
I have multiple YouTubechannels and all of these things
, and as I started building thischannel out, I built it knowing
that this is going to impacthundreds of thousands of
physicians, specificallyphysicians who own private
practices, and it's going to beso great.
It's going to be the resourcethat is absolutely needed and
it's going to generate millionsin revenue.
(01:05):
It just is going to do thatright.
And so, as I was workingthrough this and building it out
and making the plans, I saidyou know what?
Let me come talk to you aboutseven reasons why you need to
build a seven-figure YouTubechannel in 2025.
Now, to be clear, you can applythese same principles to
podcasts.
I said YouTube because that'sspecifically what I'm building
(01:26):
and I want to take you behindthe scenes to see exactly what
I'm doing.
Okay, what I would really lovefor you is, if you haven't
already, go to YouTube at theprivate practice channel and
subscribe as well and get readyto watch these.
Share them with the doctors inyour life who run private
practices.
It will be a game changer forthem and it will help me hit my
mission of helping a hundredthousand physicians, okay, so
(01:47):
I'd really appreciate that.
All right.
Now I want to be very clear.
When I say a seven figureYouTube channel, I'm not saying
that because it's a buzzword orit's a catchphrase or whatever.
When I say seven figures, Imean seven figures.
When I say seven figures, Imean 1 million or more millions,
right, okay?
So let's do some math here.
You see me looking down,because I'm looking at my
calculator and I'm going to giveyou real life examples.
(02:08):
Okay, so let's say that you hada product or you had a course,
so you had something that was$2,000.
Okay, I have a membership.
It's called the ProfitablePrivate Practice Movement.
Okay, and if you're a part ofit, send us a DM, let us know
how it's helping you.
I get the wins every singleweek, but it's called the
Profitable Private PracticeMovement.
(02:29):
It's a year-long membership fordoctors who are running private
practices and it's $2,000 forthe year.
Now, if I did 500 of those, ifmy YouTube channel got in front
of enough people that I sold 500of those, first of all, that's
500 private practices that willnever, ever remain the same and
(02:49):
it's a million in revenue.
Okay, why am I showing you this?
Because I want you tounderstand that I do mean a
million, even if you're sellingsomething that's $2,000.
Okay, so let's say you're acoach and you have a group
coaching program and your groupcoaching program is $10,000 for
the year.
If you have a YouTube channeland, based on your YouTube
channel, to a hundred peoplejoin your program, that over the
(03:11):
course of a year that's amillion dollars.
So when I say seven figures, Imean seven figures.
Okay, let's say you're none ofthat.
Let's say you're a privatepractice and on average, you
know your reimbursement perpatient encounter is $150.
And on average, your people arecoming to see you three times a
year between being sick or theyhave chronic disease or
whatever.
Let's say, on average is threetimes, which means the annual
(03:34):
value of your patients is $450.
And if you have a YouTubechannel, because of that channel
, over the course of a year,2,222 people join your practice,
which is not a ginormous,unheard of number in private
practice.
That's a million dollars.
Okay, let's say you have a SaaSproduct.
So we have a SaaS product forprivate practice owners where
(03:56):
you can track your financialdata, so you can make
data-driven decisions, you cantrack your goals, your patient
visits, your AR, all of thatstuff on one dashboard.
It's like phenomenal.
We use it in my practice andlet's say that for us, the
middle tier is $297 a month,which is an amazing way to spend
$297 for somebody in privatepractice.
And so if you have that andpeople stay on it for a year and
(04:19):
maybe, based on the YouTubechannel, 280 people join and
stay for a year, that's amillion dollars.
Okay, so you can do your ownmath, but I'm giving you all
these examples so that you cansee it.
I'm not saying hypothetically,I'm saying this is why you want
to create this.
It can create that, right, itcan create that.
(04:39):
So let's look at the sevenreasons, okay, and the first
five, you know they're going tobe reasons like, specifically
for your business, and the lasttwo are what it does for you as
an entrepreneur.
So I want you to lean in allthe way to the end, okay.
So, seven reasons, sevenreasons to build a seven figure
YouTube channel.
Okay, so that means you'regoing to read, build it in a
specific way.
You might want to go back tosee the training that I did on
(05:01):
how I got 10,000 subscribers in10 months.
So you want to lean into thatand I am actually going to do.
Let me know, send me a DM Ifyou're like Dr Una, give us the
magic sauce, like, if you like,now that you're starting over,
what are the four or five thingsyou're paying closest attention
to as you build this sevenfigure YouTube channel?
Okay, all right, you send methat.
(05:22):
I get enough of them.
I'll come create that episode,all right, so, for your business
.
So, number one it's an audiencegrowth tool.
Okay, it's an audience growthtool.
How?
So?
Now, one of the things that I'mgoing to be doing, that you want
to do with the YouTube channelif it's going to be a seven
figure YouTube channel is thatit solves problems.
That is primarily why it'sthere.
It's not there to please thealgorithm, even though you have
(05:44):
to acknowledge the algorithm andwork in line with it.
It's not there to please youand tickle your fancy.
It's not there to do any ofthat.
It is there to solve problems.
It is there to answer questionspeople are asking.
It is there to debunk myths.
It is there to get rid ofconfusion that people have.
It's there to help them learn afew things that will create big
shifts for them.
People have is there to helpthem learn, you know, a few
(06:05):
things that will create bigshifts for them.
It is there for people.
So, start with, when you'rebuilding a channel that's going
to do seven figures, it is goingto need this component.
Okay, so this is the deal,right, it is an audience growth
tool because when you createrelevant content, right, you
become shareable.
People just share your stuffwithout you asking right.
(06:29):
And so, for instance, somebodymay say you know, how do I know
when to hire a physician?
Okay, I'm just using thisexample because I'm using my
channel, the private practicechannel, to explain this.
Right, how do I know when tohandle a physician to hire
another physician?
That's my signal.
Hey, people are ready for class?
Okay, and I go create a 10minute video Like these are five
(06:50):
signs you're ready to hireanother physician, and I share
it with that person.
Now, guess what they're going todo in their world, because in
their world they probably askedfive other people who didn't
have the answer, or 10 otherpeople who didn't have the
answer, or somebody else intheir world is asking they just
have this tool that they keepsharing, right, like, oh, check
this out, check out this episode, check out that episode.
(07:10):
One of the things I'm going todo is I'm going to show private
practice owners how to use aYouTube channel to be category
of one right, and wherever theyare, they're the one.
If you're looking for apediatrician in this area,
that's where you go.
If you're looking for adermatologist, this is who you
go to.
How to use a YouTube channel todo that.
So guess what they're going todo.
They're going to share it tothe people in their world.
(07:31):
Like, oh, I'm so scared ofdoing YouTube.
Yeah, dr Una debunked all ofthat.
Here you go.
I used to be afraid I.
It makes you shareable, and so,because of that, your base,
your audience, keeps growing andgrowing.
Okay, and the beautiful thingwhen it does this is that
(07:54):
YouTube becomes a full-timeemployee for you, working every
day.
Doesn't take holidays, doesn'ttake weekends, doesn't take days
off, doesn't have a badattitude, doesn't do any of that
, but every day is growing youraudience.
Every day it is growing youraudience and that's what you
want, okay, so that's the firstthing it does.
The second thing is it's anurture tool.
Okay, let me lean back a littlebit.
(08:16):
When you have somebody coming toyour world, they've never heard
about you.
Again, let me use this privatepractice channel, right?
They've never heard of me.
They don't know who I am orwhatever, because somebody
shared a video that they watched.
They're not going toimmediately come in my world,
decide to work with me.
They're not going to do that.
They're going to come check meout, right, and so this is why
you want to create contentconsistently.
(08:36):
So you have this library, sothat you're bingeable, okay, so
they come in, they watch thatvideo, then they watch another
video, and when they watchanother video, what is happening
?
As they watch video after video, they're getting their
questions answered.
They are seeing like these arethe results this person has
helped other people get.
These are the results thisperson helped herself get.
Oh, this makes sense.
Oh, I applied this and itworked for me.
(08:57):
And oh my goodness, if I canget all of this from her free
stuff, what will happen if Iactually worked with her?
That's what it does.
So the whole time you're asleepor you're seeing patients, or
you're coaching your clients, oryou're speaking on stage and
all of that and your YouTubechannel is convincing people who
want the service you offer,that you are the person for the
job.
Like this is the dermatologistyou want to talk to.
(09:19):
This is the pediatrician youwant to talk to.
This is the OBGYN you want totalk to.
That is what your YouTubechannel is doing.
So, first of all, is buildingyour audience.
Second of all is nurturing youraudience.
Right, like so, who doesn'twant this kind of full-time
employee?
I know I do.
Okay.
The third thing is that it's asales tool 24 seven, never has a
bad attitude.
(09:40):
Doesn't take days off.
It is selling for you right Now.
You know when we talk aboutspeaking, if you have a YouTube
channel, you're a speaker.
Okay, speaking a few times aweek.
When we talk about speaking, wealways talk about using a call
to action.
Always there's a call to actionNow.
Sometimes a call to action willbe do what I said, do what I
just taught you.
Other times a call to actionwill be come sign up for my
(10:01):
coaching program, come sign upfor my membership, or buy my
course, or buy my book orwhatever that is Right now.
So you want to be somebody whois disciplined about doing that.
But if you do that, then whatthat means is that you have a
YouTube channel.
That is a sales tool.
So whether you're asleep,whether you're somewhere else,
it is constantly telling you.
You've put it where you'veautomated, where you're
(10:21):
constantly telling people comework with me, come work with me,
come work with me.
And from your YouTube channelpeople are saying yes, from the
EntreMD podcast.
People have bought ticketsthrough EntreMD Live.
People have come to join theEntreMD Business School.
People have joined theProfitable Private Practice
Movement.
People have done all kinds ofthings right, and sometimes I
wake up in the morning to findall these things.
For some people they did itovernight.
(10:43):
For some people they did itwhile I was teaching in the
EntreMD Business School orspeaking on a stage or hosting
an event or whatever right.
And so you then have this toolthat 24-7 is selling for you.
I need to know how excited youare about this.
I mean, again, you can send mea DM and say I'm excited, okay,
because you have a tool thatwill grow your audience base.
(11:03):
You have a tool that willnurture people for you.
You have a tool that will sellfor you 24 seven.
Okay, all right.
The other thing is that it's areferral tool.
Okay, now why is this important?
There are many people thatcould send you patients and send
you clients, but they're notsalespeople.
(11:26):
They don't know how to sell andit's not their job to know how.
So they may know how amazingyou are.
They may not be able toarticulate it.
They may not be able to expresshow amazing your company is or
your services or what you do.
How about you make it easy forthe person who is referring to
refer to you by giving themsomething to send people to
(11:48):
right Other than just go sign upto work with her?
How about you do that?
And how about you also takeover the process of nurturing
them and selling them?
So this person doesn't, theydon't have the responsibility.
And it gets done.
Well, it gets done the way youwant it done because you've
already installed that on yourYouTube channel, right?
So let's say you are adermatologist.
(12:09):
You have all these primary caredocs who would happily refer to
you, but they just say, oh, goto this dermatologist.
That's all they're saying.
That's as generic as it gets.
They're going to go online,they're going to do all kinds of
things.
So what if they said, go tothis person and here's her
YouTube channel so you can checkher out?
Right?
What if you're an OBGYN and saythis is the doctor I want you
(12:30):
to see and go to his YouTubechannel and check him out?
Like what if that could happen?
You're a coach, and so let'ssay you're a weight loss coach
and this person, you know, nowwants to.
Let me pick something.
It's great to have kids andthey need a fertility coach.
I have Dr Erica Bove.
Big shout out to her.
She's a doctor in the Entre MDBusiness School.
This is what she does and it'sso phenomenal what she does,
(12:52):
right?
That person can say this is whoyou want I want you to go to.
And before you set up that, youknow, like, as you set up to
get appointments and all thosethings taken care of, I want you
to go here and listen and watchher YouTube channel.
Now she has a podcast, sothey're probably talking about
her podcast, but then what thatdoes is when they go there, then
you can nurture them and youcan sell to them and you can
(13:14):
share your testimonials withthem.
You take control over that,right, so you're not losing
people because somebody elsewasn't able to properly
articulate what it is that youdo and why you're the person for
the job, and it's not their jobto do that.
It's your job to do that, right.
Okay, number five it's anopportunity magnet.
Okay, one of the things that Ilove about speaking absolutely
(13:34):
love about it and this is whathappens when you show up on a
YouTube channel is you have noidea what happens.
I have had speakingopportunities.
People are like oh, I watchedthis thing you did on YouTube,
can you come talk about it at myevent?
I have had podcastopportunities come because of
that.
I have had clients who have hadbrand deals because of that.
I have clients who've hadspeaking opportunities on really
(13:56):
big stages because of that.
I've had people get boardpositions offered to them
because of that.
I had a doctor who was made anassociate professor, assistant
professor, I don't rememberwhich one in a medical school,
and they did that based on herYouTube.
I'm telling you you don't knowwhat happens, you have no idea.
There are partnerships thatcome up you don't know, and so
your job is to create theopportunity magnets and let the
(14:20):
magnet do what it does right.
If you create the opportunitymagnet now, you have all these
opportunities coming to you likeout of the woodwork.
So blow your mind.
This is why you want to buildthat seven figure YouTube
channel Number six.
Now, number six has to do withyou, the entrepreneur.
Number six is that it will makeyou an excellent speaker.
You will be somebody who knowshow to speak.
(14:41):
You know how to speak in atransformative way.
You will know how to speak insuch a way people get results.
You know how to speak and sellpeople on your ideas.
You could be persuasive notmanipulative, but persuasive.
You will be confident becauseyou've put in the reps over and
over again.
I just had a client who saidyou know, I'm at this conference
at Harvard and you know therewas somebody who was supposed to
(15:04):
speak and they couldn't make itin and all that stuff.
And they said, hey, would youtake this spot and I took it and
I killed it, and that's becauseof all the reps I've put in.
Do you see what I'm saying?
That's the point, because ifyou're doing a YouTube video a
week, that's 52 speaking gigs.
If you do two videos a week,it's 104 speaking gigs, and
that's just the way it works.
So people come to me sometimesand they'll say, oh, you're such
(15:26):
a natural speaker, you'reconfident, you're authentic,
you're all of that.
I'm like I have done thousandsof videos between videos and
podcasts, thousands plural right.
And so, yeah, and guess whatand that doesn't mean I'm
perfect at it, like, actually,for this year, the master skill
that I'm working on gettingbetter at is speaking right, so
(15:49):
it will make you an excellentspeaker.
Excellent.
Now you're in reflex levelright, like where you're doing
the things that make speakersgreat and you're doing it by
default, okay.
And then number seven, also forthe entrepreneur, is that it
will grow your network.
It will grow your network Ifyou are running a solo YouTube
(16:10):
channel, so meaning you're notreally using guests.
You're the person who's runningthe channel.
There's so many people who willcome into your world, so many
people.
They're like oh, I saw you onYouTube and blah, blah, blah,
blah, blah.
I want to interview here, Iwant to interview you here, I
want to feature you here.
Blah, blah, blah, blah, blah.
There that is somebody who'sbeen some high capacity person,
who's been added to your networkand this is the deal.
(16:31):
Your net worth is tied to yournetwork.
They work together, they growtogether.
It will create such a profoundimpact on your life because
you've been in front of so manyphenomenal people.
Interview Dr Mary Claire Haver,who was just on Oprah and I'm
going to do a whole podcastepisode about that in a few
(16:51):
weeks or so.
I got to interview her.
Dr Sasha Shilkat so manydoctors in the EntreMD Business
School.
Chip Hart, who is a practicemanagement consultant, who's
done that for I don't know threedecades at this point, Like so
many people, and they'reconnected to so many people who
are also connected to so manypeople.
It grows your network likecrazy Guys.
Hear me, you may say I don'tlike showing up on camera, I
don't like the way my voicesounds, I'm an introvert, I'm
(17:13):
shy, I'm a private person.
I don't think I can do that.
I'm not tech savvy and all ofthat, and I am almost every
single one of those things.
But I am telling you that thevalue of taking the time to
build a seven figure YouTubechannel will change everything
for you.
Okay, you might be saying, oh,dr Una, but I'm running a
multimillion dollar business andI don't really have time for
this and all of that stuff.
(17:34):
Please hear me.
I run five organizations, Ihave multiple YouTube channels
already, I have multiplepodcasts already.
I have all these things goingon, in addition to a million
things going on in my personallife.
But there is a reason, pleasepay attention.
There is a reason why I amtaking the time to do this.
There is a reason why, when Ithought what is the thing that I
can do to bring the biggestshift to the private practice
(17:55):
community?
Because, oh my goodness,private practices are going out
of business like crazy and theones that look like they're
standing when you go inside ofthem, not really right.
What can I do?
What can I do to be the biggestshift?
I know it's a YouTube channel.
I know that's where it startsfrom.
That's why I launched a wholenew one and please, if you
haven't subscribed yet, please,at the Private Practice channel,
(18:17):
subscribe and share it with theprivate practice owners in your
world.
They will love you forever,right?
The reason I'm doing that isbecause I know and I'm telling
you now and I'm probably goingto come back and give you
updates on all those things soyou can see how it's working.
But listen, you are a wholephysician.
Your experiences, yourexpertise, your knowledge base,
the stories you have access to,like the world needs them.
(18:39):
The world we live in todayreally needs them.
You're the answer, right, andwe need to put that answer on
blast.
We don't want to havemisinformation louder than the
right information.
You have the right information.
It's time for us to stop saying, oh, all the things they're
saying that are wrong, and comesay the thing.
And your clients and yourpatients, they're waiting for
(18:59):
you, okay, for you.
So this is my challenge to youIf you've been saying no,
today's a great day to say yes.
If you haven't started a YouTubechannel, it's time to go, just
create it.
You haven't even done yourfirst video yet, but that's okay
, go create it.
Okay, create it.
If you have a YouTube channel,it's time to relaunch it.
Like, what are we going to doto up this right, up this and
get the word out and do all the?
Is that time Is that time, okay?
(19:21):
So I want you to do that.
Let me know that you did it,okay, and I'm rooting for you,
because this is the thing.
This is the thing that changesthings for you.
A seven figure YouTube channelwill change things for you.
It will have the biggest impact, right, and I want you to
embrace it.
I want to celebrate you.
I want to see physicianseverywhere, just like you,
(19:43):
having the loudest voices.
I can't wait to see that, andif anybody can do it, you can do
it.
That's why I'm talking to youtoday.
Okay, so go started and I willsee you on the next episode.
You have a tool that will grow your audience base.
You have a tool that willnurture people for you.
You have a tool that will sellfor you 24 seven.
Youtube becomes a full-timeemployee for you, working every
day.
Doesn't take holidays, doesn'ttake weekends, doesn't take days
off.
Doesn't have a bad attitude.
Doesn't do any of that.
Hi docs, welcome to the EntreMDpodcast, where it's all about
(00:25):
helping amazing physicians justlike you embrace
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, dr Una.
I launched a brand new YouTubechannel today, okay, even though
I already have a podcast.
(00:45):
I have multiple YouTubechannels and all of these things
, and as I started building thischannel out, I built it knowing
that this is going to impacthundreds of thousands of
physicians, specificallyphysicians who own private
practices, and it's going to beso great.
It's going to be the resourcethat is absolutely needed and
it's going to generate millionsin revenue.
(01:05):
It just is going to do thatright.
And so, as I was workingthrough this and building it out
and making the plans, I saidyou know what?
Let me come talk to you aboutseven reasons why you need to
build a seven-figure YouTubechannel in 2025.
Now, to be clear, you can applythese same principles to
podcasts.
I said YouTube because that'sspecifically what I'm building
(01:26):
and I want to take you behindthe scenes to see exactly what
I'm doing.
Okay, what I would really lovefor you is, if you haven't
already, go to YouTube at theprivate practice channel and
subscribe as well and get readyto watch these.
Share them with the doctors inyour life who run private
practices.
It will be a game changer forthem and it will help me hit my
mission of helping a hundredthousand physicians, okay, so
(01:47):
I'd really appreciate that.
All right.
Now I want to be very clear.
When I say a seven figureYouTube channel, I'm not saying
that because it's a buzzword orit's a catchphrase or whatever.
When I say seven figures, Imean seven figures.
When I say seven figures, Imean 1 million or more millions,
right, okay?
So let's do some math here.
You see me looking down,because I'm looking at my
calculator and I'm going to giveyou real life examples.
(02:08):
Okay, so let's say that you hada product or you had a course,
so you had something that was$2,000.
Okay, I have a membership.
It's called the ProfitablePrivate Practice Movement.
Okay, and if you're a part ofit, send us a DM, let us know
how it's helping you.
I get the wins every singleweek, but it's called the
Profitable Private PracticeMovement.
(02:29):
It's a year-long membership fordoctors who are running private
practices and it's $2,000 forthe year.
Now, if I did 500 of those, ifmy YouTube channel got in front
of enough people that I sold 500of those, first of all, that's
500 private practices that willnever, ever remain the same and
(02:49):
it's a million in revenue.
Okay, why am I showing you this?
Because I want you tounderstand that I do mean a
million, even if you're sellingsomething that's $2,000.
Okay, so let's say you're acoach and you have a group
coaching program and your groupcoaching program is $10,000 for
the year.
If you have a YouTube channeland, based on your YouTube
channel, to a hundred peoplejoin your program, that over the
(03:11):
course of a year that's amillion dollars.
So when I say seven figures, Imean seven figures.
Okay, let's say you're none ofthat.
Let's say you're a privatepractice and on average, you
know your reimbursement perpatient encounter is $150.
And on average, your people arecoming to see you three times a
year between being sick or theyhave chronic disease or
whatever.
Let's say, on average is threetimes, which means the annual
(03:34):
value of your patients is $450.
And if you have a YouTubechannel, because of that channel
, over the course of a year,2,222 people join your practice,
which is not a ginormous,unheard of number in private
practice.
That's a million dollars.
Okay, let's say you have a SaaSproduct.
So we have a SaaS product forprivate practice owners where
(03:56):
you can track your financialdata, so you can make
data-driven decisions, you cantrack your goals, your patient
visits, your AR, all of thatstuff on one dashboard.
It's like phenomenal.
We use it in my practice andlet's say that for us, the
middle tier is $297 a month,which is an amazing way to spend
$297 for somebody in privatepractice.
And so if you have that andpeople stay on it for a year and
(04:19):
maybe, based on the YouTubechannel, 280 people join and
stay for a year, that's amillion dollars.
Okay, so you can do your ownmath, but I'm giving you all
these examples so that you cansee it.
I'm not saying hypothetically,I'm saying this is why you want
to create this.
It can create that, right, itcan create that.
(04:39):
So let's look at the sevenreasons, okay, and the first
five, you know they're going tobe reasons like, specifically
for your business, and the lasttwo are what it does for you as
an entrepreneur.
So I want you to lean in allthe way to the end, okay.
So, seven reasons, sevenreasons to build a seven figure
YouTube channel.
Okay, so that means you'regoing to read, build it in a
specific way.
You might want to go back tosee the training that I did on
(05:01):
how I got 10,000 subscribers in10 months.
So you want to lean into thatand I am actually going to do.
Let me know, send me a DM Ifyou're like Dr Una, give us the
magic sauce, like, if you like,now that you're starting over,
what are the four or five thingsyou're paying closest attention
to as you build this sevenfigure YouTube channel?
Okay, all right, you send methat.
(05:22):
I get enough of them.
I'll come create that episode,all right, so, for your business
.
So, number one it's an audiencegrowth tool.
Okay, it's an audience growthtool.
How?
So?
Now, one of the things that I'mgoing to be doing, that you want
to do with the YouTube channelif it's going to be a seven
figure YouTube channel is thatit solves problems.
That is primarily why it'sthere.
It's not there to please thealgorithm, even though you have
(05:44):
to acknowledge the algorithm andwork in line with it.
It's not there to please youand tickle your fancy.
It's not there to do any ofthat.
It is there to solve problems.
It is there to answer questionspeople are asking.
It is there to debunk myths.
It is there to get rid ofconfusion that people have.
It's there to help them learn afew things that will create big
shifts for them.
People have is there to helpthem learn, you know, a few
(06:05):
things that will create bigshifts for them.
It is there for people.
So, start with, when you'rebuilding a channel that's going
to do seven figures, it is goingto need this component.
Okay, so this is the deal,right, it is an audience growth
tool because when you createrelevant content, right, you
become shareable.
People just share your stuffwithout you asking right.
(06:29):
And so, for instance, somebodymay say you know, how do I know
when to hire a physician?
Okay, I'm just using thisexample because I'm using my
channel, the private practicechannel, to explain this.
Right, how do I know when tohandle a physician to hire
another physician?
That's my signal.
Hey, people are ready for class?
Okay, and I go create a 10minute video Like these are five
(06:50):
signs you're ready to hireanother physician, and I share
it with that person.
Now, guess what they're going todo in their world, because in
their world they probably askedfive other people who didn't
have the answer, or 10 otherpeople who didn't have the
answer, or somebody else intheir world is asking they just
have this tool that they keepsharing, right, like, oh, check
this out, check out this episode, check out that episode.
(07:10):
One of the things I'm going todo is I'm going to show private
practice owners how to use aYouTube channel to be category
of one right, and wherever theyare, they're the one.
If you're looking for apediatrician in this area,
that's where you go.
If you're looking for adermatologist, this is who you
go to.
How to use a YouTube channel todo that.
So guess what they're going todo.
They're going to share it tothe people in their world.
(07:31):
Like, oh, I'm so scared ofdoing YouTube.
Yeah, dr Una debunked all ofthat.
Here you go.
I used to be afraid I.
It makes you shareable, and so,because of that, your base,
your audience, keeps growing andgrowing.
Okay, and the beautiful thingwhen it does this is that
(07:54):
YouTube becomes a full-timeemployee for you, working every
day.
Doesn't take holidays, doesn'ttake weekends, doesn't take days
off, doesn't have a badattitude, doesn't do any of that
, but every day is growing youraudience.
Every day it is growing youraudience and that's what you
want, okay, so that's the firstthing it does.
The second thing is it's anurture tool.
Okay, let me lean back a littlebit.
(08:16):
When you have somebody coming toyour world, they've never heard
about you.
Again, let me use this privatepractice channel, right?
They've never heard of me.
They don't know who I am orwhatever, because somebody
shared a video that they watched.
They're not going toimmediately come in my world,
decide to work with me.
They're not going to do that.
They're going to come check meout, right, and so this is why
you want to create contentconsistently.
(08:36):
So you have this library, sothat you're bingeable, okay, so
they come in, they watch thatvideo, then they watch another
video, and when they watchanother video, what is happening
?
As they watch video after video, they're getting their
questions answered.
They are seeing like these arethe results this person has
helped other people get.
These are the results thisperson helped herself get.
Oh, this makes sense.
Oh, I applied this and itworked for me.
(08:57):
And oh my goodness, if I canget all of this from her free
stuff, what will happen if Iactually worked with her?
That's what it does.
So the whole time you're asleepor you're seeing patients, or
you're coaching your clients, oryou're speaking on stage and
all of that and your YouTubechannel is convincing people who
want the service you offer,that you are the person for the
job.
Like this is the dermatologistyou want to talk to.
(09:19):
This is the pediatrician youwant to talk to.
This is the OBGYN you want totalk to.
That is what your YouTubechannel is doing.
So, first of all, is buildingyour audience.
Second of all is nurturing youraudience.
Right, like so, who doesn'twant this kind of full-time
employee?
I know I do.
Okay.
The third thing is that it's asales tool 24 seven, never has a
bad attitude.
(09:40):
Doesn't take days off.
It is selling for you right Now.
You know when we talk aboutspeaking, if you have a YouTube
channel, you're a speaker.
Okay, speaking a few times aweek.
When we talk about speaking, wealways talk about using a call
to action.
Always there's a call to actionNow.
Sometimes a call to action willbe do what I said, do what I
just taught you.
Other times a call to actionwill be come sign up for my
(10:01):
coaching program, come sign upfor my membership, or buy my
course, or buy my book orwhatever that is Right now.
So you want to be somebody whois disciplined about doing that.
But if you do that, then whatthat means is that you have a
YouTube channel.
That is a sales tool.
So whether you're asleep,whether you're somewhere else,
it is constantly telling you.
You've put it where you'veautomated, where you're
(10:21):
constantly telling people comework with me, come work with me,
come work with me.
And from your YouTube channelpeople are saying yes, from the
EntreMD podcast.
People have bought ticketsthrough EntreMD Live.
People have come to join theEntreMD Business School.
People have joined theProfitable Private Practice
Movement.
People have done all kinds ofthings right, and sometimes I
wake up in the morning to findall these things.
For some people they did itovernight.
(10:43):
For some people they did itwhile I was teaching in the
EntreMD Business School orspeaking on a stage or hosting
an event or whatever right.
And so you then have this toolthat 24-7 is selling for you.
I need to know how excited youare about this.
I mean, again, you can send mea DM and say I'm excited, okay,
because you have a tool thatwill grow your audience base.
(11:03):
You have a tool that willnurture people for you.
You have a tool that will sellfor you 24 seven.
Okay, all right.
The other thing is that it's areferral tool.
Okay, now why is this important?
There are many people thatcould send you patients and send
you clients, but they're notsalespeople.
(11:26):
They don't know how to sell andit's not their job to know how.
So they may know how amazingyou are.
They may not be able toarticulate it.
They may not be able to expresshow amazing your company is or
your services or what you do.
How about you make it easy forthe person who is referring to
refer to you by giving themsomething to send people to
(11:48):
right Other than just go sign upto work with her?
How about you do that?
And how about you also takeover the process of nurturing
them and selling them?
So this person doesn't, theydon't have the responsibility.
And it gets done.
Well, it gets done the way youwant it done because you've
already installed that on yourYouTube channel, right?
So let's say you are adermatologist.
(12:09):
You have all these primary caredocs who would happily refer to
you, but they just say, oh, goto this dermatologist.
That's all they're saying.
That's as generic as it gets.
They're going to go online,they're going to do all kinds of
things.
So what if they said, go tothis person and here's her
YouTube channel so you can checkher out?
Right?
What if you're an OBGYN and saythis is the doctor I want you
(12:30):
to see and go to his YouTubechannel and check him out?
Like what if that could happen?
You're a coach, and so let'ssay you're a weight loss coach
and this person, you know, nowwants to.
Let me pick something.
It's great to have kids andthey need a fertility coach.
I have Dr Erica Bove.
Big shout out to her.
She's a doctor in the Entre MDBusiness School.
This is what she does and it'sso phenomenal what she does,
(12:52):
right?
That person can say this is whoyou want I want you to go to.
And before you set up that, youknow, like, as you set up to
get appointments and all thosethings taken care of, I want you
to go here and listen and watchher YouTube channel.
Now she has a podcast, sothey're probably talking about
her podcast, but then what thatdoes is when they go there, then
you can nurture them and youcan sell to them and you can
(13:14):
share your testimonials withthem.
You take control over that,right, so you're not losing
people because somebody elsewasn't able to properly
articulate what it is that youdo and why you're the person for
the job, and it's not their jobto do that.
It's your job to do that, right.
Okay, number five it's anopportunity magnet.
Okay, one of the things that Ilove about speaking absolutely
(13:34):
love about it and this is whathappens when you show up on a
YouTube channel is you have noidea what happens.
I have had speakingopportunities.
People are like oh, I watchedthis thing you did on YouTube,
can you come talk about it at myevent?
I have had podcastopportunities come because of
that.
I have had clients who have hadbrand deals because of that.
I have clients who've hadspeaking opportunities on really
(13:56):
big stages because of that.
I've had people get boardpositions offered to them
because of that.
I had a doctor who was made anassociate professor, assistant
professor, I don't rememberwhich one in a medical school,
and they did that based on herYouTube.
I'm telling you you don't knowwhat happens, you have no idea.
There are partnerships thatcome up you don't know, and so
your job is to create theopportunity magnets and let the
(14:20):
magnet do what it does right.
If you create the opportunitymagnet now, you have all these
opportunities coming to you likeout of the woodwork.
So blow your mind.
This is why you want to buildthat seven figure YouTube
channel Number six.
Now, number six has to do withyou, the entrepreneur.
Number six is that it will makeyou an excellent speaker.
You will be somebody who knowshow to speak.
(14:41):
You know how to speak in atransformative way.
You will know how to speak insuch a way people get results.
You know how to speak and sellpeople on your ideas.
You could be persuasive notmanipulative, but persuasive.
You will be confident becauseyou've put in the reps over and
over again.
I just had a client who saidyou know, I'm at this conference
at Harvard and you know therewas somebody who was supposed to
(15:04):
speak and they couldn't make itin and all that stuff.
And they said, hey, would youtake this spot and I took it and
I killed it, and that's becauseof all the reps I've put in.
Do you see what I'm saying?
That's the point, because ifyou're doing a YouTube video a
week, that's 52 speaking gigs.
If you do two videos a week,it's 104 speaking gigs, and
that's just the way it works.
So people come to me sometimesand they'll say, oh, you're such
(15:26):
a natural speaker, you'reconfident, you're authentic,
you're all of that.
I'm like I have done thousandsof videos between videos and
podcasts, thousands plural right.
And so, yeah, and guess whatand that doesn't mean I'm
perfect at it, like, actually,for this year, the master skill
that I'm working on gettingbetter at is speaking right, so
(15:49):
it will make you an excellentspeaker.
Excellent.
Now you're in reflex levelright, like where you're doing
the things that make speakersgreat and you're doing it by
default, okay.
And then number seven, also forthe entrepreneur, is that it
will grow your network.
It will grow your network Ifyou are running a solo YouTube
(16:10):
channel, so meaning you're notreally using guests.
You're the person who's runningthe channel.
There's so many people who willcome into your world, so many
people.
They're like oh, I saw you onYouTube and blah, blah, blah,
blah, blah.
I want to interview here, Iwant to interview you here, I
want to feature you here.
Blah, blah, blah, blah, blah.
There that is somebody who'sbeen some high capacity person,
who's been added to your networkand this is the deal.
(16:31):
Your net worth is tied to yournetwork.
They work together, they growtogether.
It will create such a profoundimpact on your life because
you've been in front of so manyphenomenal people.
Interview Dr Mary Claire Haver,who was just on Oprah and I'm
going to do a whole podcastepisode about that in a few
(16:51):
weeks or so.
I got to interview her.
Dr Sasha Shilkat so manydoctors in the EntreMD Business
School.
Chip Hart, who is a practicemanagement consultant, who's
done that for I don't know threedecades at this point, Like so
many people, and they'reconnected to so many people who
are also connected to so manypeople.
It grows your network likecrazy Guys.
Hear me, you may say I don'tlike showing up on camera, I
don't like the way my voicesounds, I'm an introvert, I'm
(17:13):
shy, I'm a private person.
I don't think I can do that.
I'm not tech savvy and all ofthat, and I am almost every
single one of those things.
But I am telling you that thevalue of taking the time to
build a seven figure YouTubechannel will change everything
for you.
Okay, you might be saying, oh,dr Una, but I'm running a
multimillion dollar business andI don't really have time for
this and all of that stuff.
(17:34):
Please hear me.
I run five organizations, Ihave multiple YouTube channels
already, I have multiplepodcasts already.
I have all these things goingon, in addition to a million
things going on in my personallife.
But there is a reason, pleasepay attention.
There is a reason why I amtaking the time to do this.
There is a reason why, when Ithought what is the thing that I
can do to bring the biggestshift to the private practice
(17:55):
community?
Because, oh my goodness,private practices are going out
of business like crazy and theones that look like they're
standing when you go inside ofthem, not really right.
What can I do?
What can I do to be the biggestshift?
I know it's a YouTube channel.
I know that's where it startsfrom.
That's why I launched a wholenew one and please, if you
haven't subscribed yet, please,at the Private Practice channel,
(18:17):
subscribe and share it with theprivate practice owners in your
world.
They will love you forever,right?
The reason I'm doing that isbecause I know and I'm telling
you now and I'm probably goingto come back and give you
updates on all those things soyou can see how it's working.
But listen, you are a wholephysician.
Your experiences, yourexpertise, your knowledge base,
the stories you have access to,like the world needs them.
(18:39):
The world we live in todayreally needs them.
You're the answer, right, andwe need to put that answer on
blast.
We don't want to havemisinformation louder than the
right information.
You have the right information.
It's time for us to stop saying, oh, all the things they're
saying that are wrong, and comesay the thing.
And your clients and yourpatients, they're waiting for
(18:59):
you, okay, for you.
So this is my challenge to youIf you've been saying no,
today's a great day to say yes.
If you haven't started a YouTubechannel, it's time to go, just
create it.
You haven't even done yourfirst video yet, but that's okay
, go create it.
Okay, create it.
If you have a YouTube channel,it's time to relaunch it.
Like, what are we going to doto up this right, up this and
get the word out and do all the?
Is that time Is that time, okay?
(19:21):
So I want you to do that.
Let me know that you did it,okay, and I'm rooting for you,
because this is the thing.
This is the thing that changesthings for you.
A seven figure YouTube channelwill change things for you.
It will have the biggest impact, right, and I want you to
embrace it.
I want to celebrate you.
I want to see physicianseverywhere, just like you,
(19:43):
having the loudest voices.
I can't wait to see that, andif anybody can do it, you can do
it.
That's why I'm talking to youtoday.
Okay, so go started and I willsee you on the next episode.
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