April 28, 2025 • 22 mins
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Here’s a harsh truth…
If you’re not going to promote your content, don’t even bother creating it.
The reality of the matter is that you could have the best content out there, but if you’re not promoting it, no one will see it, and you’ll just waste your time. Physicians, in particular, struggle with this a lot because they don’t want to come across as pushy or greedy. But if you don’t promote your content, your valuable insights simply won’t reach your target audience.
That’s why today, I’m going to show you how to promote your content without feeling bad about it, share effective strategies for getting your content out there, and discuss the opportunities this will open up for you!
Tune in.
—
Key Takeaways:
- 00:00 Intro
- 00:54 The importance of promoting content
- 04:04 Don't create content if you won't do this
- 04:34 Inspire people to consume your content
- 09:08 Strategies for effective content promotion
- 13:47 The stretch of wilderness before the promised land
- 20:20 Outro
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Your YouTube channel, your podcast, your blog.
I want you to start promotingit.
It's great.
It's great content.
You'll turn people's livesaround.
They might be like, oh I don'tknow if I'm the expert, yet
You're more expert than millionsof people, so help them as you
become more expert.
Hi docs, welcome to the EntreMDpodcast, where it's all about
helping amazing physicians justlike you embrace
(00:21):
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, dr Una.
We've been talking for a fewweeks about, you know, really
leveraging YouTube or it couldbe a podcast, or it could be a
blog to really expand yourvisibility so that you can
(00:43):
attract all the people you wantto work with, all the people you
want to serve and all of thatstuff.
Powerful tool.
But this is the thing don'tcreate another piece of content
if you are not going to do this.
Okay, so we're going to talkabout you know, what is the most
important thing, the mostimportant decision you need to
make before you start makingcontent, and that is this am I
(01:04):
willing to do the work topromote it?
Okay, am I willing to do thework to promote it?
And it's really important thatwe talk about this because, you
know, as physicians, we love toteach, we love to put out
content and in a way, we've beenvery shielded from the
relationship between serving andearning.
So think about what we do inour training.
You go to work, you see allthese patients, you take care of
them, you provide excellentcare, and then you go home and
(01:27):
you do that for two weeks andthen money magically appears in
your bank account.
And so for the most part, wedon't understand, you know, all
the things that have to go intoplay the PR people who go to
build the referral relationships.
We don't understand the personat the front desk or a check-in
who has to collect the monies,co-pays on all of those things.
Verify insurance, for instance.
If we think of what we do inthe hospital, we don't think
(01:49):
about the billers and coders whohave to make sure they get paid
from the insurance companies.
We don't think about thecollection agencies they use.
We don't think about any ofthat.
So we just go and serve andthen we get back and we're
rewarded and serve, and then weget back and we're rewarded, and
then we have this expectationthat that's the way the world of
business works.
(02:09):
Okay, that's the way any worldoutside of medicine works, but
it just doesn't work that way,okay.
So we subconsciously think ifmy business, if the service my
business provides, is so good,people just be beating down the
doors to come.
And if you've been anentrepreneur for longer than two
seconds, you know that's not atrue statement.
So, yes, you're going to do thething and take really great
care of your people, but you'realso going to build the
(02:30):
visibility and tell people tocome work with you and show
people why you're the person forthe job and all of those things
.
Okay.
So when it comes to contentcreation, it's the same thing,
right, and so we create content.
I could create a podcast episodelike this episode.
I'm like man.
Because of this episode, peopleare going to understand how to
(02:51):
promote it in a way that's notsleazy, slimy, they feel good
about and all of these things.
And because it's so good,people will just listen to it.
No, no, like.
I know that.
Because I know how good it is,then it is my moral
responsibility to tell everybodyabout it.
We could think, because it's sogood, people will just come, or
we can think, because it's sogood, I have to go tell
(03:11):
everybody.
I highly recommend you take thesecond option.
Okay, cause the first optiondoesn't work.
I've done it.
I've taken one for the team.
You know, I've had, you know,episodes I'm like, oh, I mean,
just from the title, everybody'sgoing to listen to this and I
cannot tell you how many timesthose will bomb.
Right, they don't do as well asother episodes, but a huge part
of the reason is a promotion.
(03:32):
Like, what is the energy I putbehind that?
It's the same with writing abook.
Like, people write a book andthey're like, oh my goodness,
this is my story, it's so goodand nobody buys it.
The average nonfiction book inthe United States does less than
250 copies in the first year,and that's because people will
not sell them.
They won't sell them, they'rejust like it's good, they should
come read it.
Or they're satisfied becausenow they can add the title
(03:54):
author to their name, so I cansay I'm an author.
So, whatever, right, forgettingthat, you're trying to get the
message.
The whole point of writing thebook was to get a message to
someone, right?
So, anyway, let's talk aboutcontent, right?
So if you're not going topromote your content, man, it
almost sounds so bad coming fromme Like, don't create it right,
because it's not, it's notgoing to go anywhere, it's not
(04:16):
going to do what you need it todo, right.
And so, because you have suchvaluable, you know, expertise,
stories, wisdom, strategies, allof those stuff, please create
content, but please create itand also make the decision that
you're going to promote it.
So let's talk about thispromotional stuff, right, like,
what does this really mean?
What does this actually mean?
I'm going to give you a fewthings.
Okay, now, the first thing itmeans is that you know, like you
(04:37):
want to think about it asinspiring people to consume your
content.
Okay, now, I could have saidsell your content, which is
really what it is.
But people like I'm so excited,I have a new episode Nobody
cares, like I cannot tell youhow nobody cares because guess
what they're thinking about theentire time?
They think about themselves,they think about the challenges
(04:58):
they have and all this stuff.
There's already a conversationgoing on in their heads.
They're not there for you, andso the best messages interrupt
the conversation that they'rehaving.
So don't say, oh, I'm soexcited for episode 465 of my
podcast or my YouTube channel,whatever.
They don't care about that.
Don't say, oh, this person andI have been friends since
(05:19):
forever.
I'm so glad I got to interviewher.
I can't wait for you to hearher story.
They don't care, like, thinkabout it right now.
You don't care, like you don'tcare.
You're like, well, yeah, andyou know, okay.
So what do we want to do, then?
We want to inspire people, andwhat does that mean?
Show them the pain they'rehaving Okay, aka conversation
they're and show them how thisepisode, like the podcast
(05:43):
episode, or the YouTube episodeor the blog piece or whatever,
is the answer to the problem.
Okay, so, for instance, you know, a few episodes ago, or
actually last episode, we talkedabout seven ways to monetize
your YouTube channel.
Okay, or any content thatyou're creating, Right, and I
could start off saying you know,it takes so many hours to
create content.
(06:04):
They're already thinking thatand sometimes I wonder is it
worth the effort, is it worththe time, is it worth the time
of my team to create all thiscontent?
Again, I'm interrupting theconversation, right, like, let
me know.
Right, you can send me a DMright now or PM on Facebook or
Instagram.
Let me know if you're like,yeah, yeah, yeah, dr Una, like I
want to know, right, and soyou're thinking about this.
(06:32):
Right, it's taking up all mytime.
It takes so much time to create.
On all of that, what if I canshow you seven ways you can
monetize your content?
So each piece of content has anROI, or a return on investment,
right?
If you want to know, so let'ssay this is a Facebook post.
If you want to know, typepodcast in the chat and I'll
send you the link.
Do you see what I did there?
I sold it.
So it's a very simple framework.
Once you see it, you can'tunsee it.
So over here, you know, on oneside, you're saying this is the
(06:55):
pain you have and not the painyou think they have.
Not the problem you think theyhave that they don't know that
they have.
This is, this is the problemyou have, and here is the
solution.
And that solution is yourYouTube channel podcast,
whatever, right?
Okay, I'm a pediatrician, right,and oh my goodness, I cannot
tell you how much we talk aboutpoop.
Okay, my kid's poop is this.
(07:15):
My kid's poop is that they poopso often.
They poop less often.
Blah, blah, blah, blah, blah.
Okay, lots of poop, andsometimes it makes you scared.
You've called the pediatricianmultiple times and they're
telling you it's okay.
What if I could show you asimple way to know with
confidence that your kid's poopis normal?
(07:37):
Right?
What if I could show you theonly time to worry about the
color of your kid's poop?
I talk about it in this episode, click here.
This is the pain.
Over here is the solution.
Right, like that.
That's just the way that works,right, I could come, I can say
you've been in business for fiveyears, you're bringing in some
money, but here's the deal.
(07:57):
You're so stressed out, you'reso tired.
You heard to bring on a team.
You've brought on a team andit's nothing but a headache.
And you're wondering should Istill do this?
Should I quit on my business?
It's not supposed to be thisway.
And, on top of it, nobodyunderstands you.
So here you are.
The loneliest time of your life, most stressful time of your
life, loss of autonomy and theburnout you escaped you thought
(08:20):
you escaped when you became anentrepreneur is now staring you
in the face.
Right, then I switch it.
Right, that's the pain.
And over here I come and I sayhow about I show you four ways
to never be a victim of burnoutin your business again, right, I
talk about it in this podcastepisode type podcast in the chat
to get the link.
This is what I'm saying.
So it's pain to solution, andthe bridge to the solution is
(08:44):
your content.
Okay, so you're inspiring them.
You're inspiring them.
When do you have to do this?
Whenever you create long formcontent right, because you
created it is good.
It will change lives, it willchange businesses, it will
change like, whatever it is yourbusiness does, so you sell it.
And the second you get it likeonce you get the formula, you
(09:04):
got it right and it means youcan use it over and over and
over again.
Okay, all right.
So that's the first one.
Then the second thing is you'regoing to use all your channels.
That's the whole point ofhaving the channels, okay.
And now you may say oh, man,you know, and when I say use all
your channels, I don't mean useall channels, I mean use all
your channels, okay.
So let me let me clear up theair here, because, you know,
(09:24):
sometimes people say, okay, Iwant to start a Facebook,
instagram, tiktok, twitter, allof this at the same time, and
I'm usually like pick one,master, that one, go to the next
level, the next one, becausethe rules are all different and
you don't want to burn out.
So don't hear what I'm notsaying.
I'm not saying if you don'thave all these channels, go
create all of them, like today,and start promoting all of them,
all the channels you have now,and then you continue to add to
(09:45):
that.
Okay, all right.
So use all the channels youhave to promote it, right.
So you have you have your emaillist.
Use your email list.
You have social media.
Use your social media and use,like what would be considered
like your your feed, right.
Like you create those posts andstuff, use your stories like.
Use all of it, right.
When you go to events, whetheryou're speaking at the event or
you're attending the event, oryou're networking at the event
(10:07):
or whatever you know, what doyou do?
Da da, da, da, da da and I alsorun this YouTube channel da da,
da da, check it out here, orwhatever.
That is right, but you'resharing it.
If you speak from stage, oh mygoodness, share it.
It's a little harder to seethis now.
In the early days when Istarted, every time I went to
speak in events, you could seean obvious bump Like oh, I spoke
here, I spoke there, right,right, just talking about it
(10:30):
from you know, from the stage.
And then the fourth thing, whichis one of my favorite things
and it will also direct how youcreate content, is to use it.
And we're talking about thechannels here, right?
So we have email, social media,events, and then using it as a
one-on-one resource.
And so people come to me andsay, man, I launched a book.
I don't know how to promote thebook, and I'm like, oh my
(10:51):
goodness, I did a podcastepisode, and these are the words
I would use.
And it's true, I did a podcastepisode on behind the scenes of
a bestseller launch, and I didthat when I released the Entree
MD Method.
We did 850 copies in the firstweek.
And so I mean the strategies.
I gave 10 strategies, I gaveall my strategies, I left
nothing off.
Here's the link what do youthink are the chances that
(11:12):
somebody will listen to that?
Like a thousand percent right.
And so I would do that.
And so I'll say, oh, you know,like, you know, oh, my goodness,
you know, I have to interviewthese people.
You know what kind of you knowlike for a team member, what
kind of questions can I ask aninterview?
I'm like, oh, speak no more.
I recorded this podcast episodeon seven questions you should
ask at whenever you're going tointerview a potential hire.
(11:32):
And then here's the link youknow right and I do that on and
on and on Now with the privatepractice channel that we started
and, for context, we started aYouTube channel specifically for
private practice owners, and ifyou go on YouTube it's at the
private practice channel.
It's very specific and I createdit.
A lot of it is just responsesto questions people ask.
(11:54):
So a lot of times people asklike they'll come distraught and
I get it, because that was me.
I got this one-star review.
You know, I don't know what todo.
All these people I serve themso well.
They left me this one-starreview and in that I have a
podcast episode about.
You know how to get 500five-star reviews in a year,
right, and so people can gothere and just get it right.
People talk a lot about you knowslow.
(12:16):
Do I send my people home or doI have them do spring cleaning?
I'm like spring cleaning, thatthis is not a revenue generating
activity.
I have to pay them littledollars, and so I have a whole
episode that is on you know howto optimize your team, and it's
all about how to create thiswin-win situation where, of
course, you're paying them butyou're getting a return on your
investment and so that's just.
(12:37):
It's just answer.
So every time you know time,people have questions, I have a
resource to give people right,and if they listen to it and it
helps them guess what they do,they go binge on a lot more
episodes and stuff like that,right?
Okay?
So use your channels, use yoursocial media.
Now I will tell you if you poston social media, if you post
about a funny cat video, you'regoing to get so much engagement.
(12:58):
If you post pictures of yourkids, you're going to get so
much engagement.
Post pictures of your kidsyou're going to get so much
engagement.
Post pictures of you at a party, on vacation or whatever You're
going to get a whole lot ofengagement.
Now, done right, with thispodcast stuff or YouTube stuff
promoting your content, you willget engagement.
Chances are it will be lessthan a funny cat video.
Okay, this will be less thanfunny cat video.
So don't let it throw you off.
I'm telling you ahead of timeso you can go like, oh, dr Una
(13:19):
told me about that, right, don'tlet it throw you off and don't
not post because you're like, oh, it doesn't get a lot of
engagement, because what do youneed If you get 10 eyeballs on
there and those 10 people go towatch and two of those people
share with 10 of their otherfriends and those friends share
with other friends?
Do you see what I'm saying?
So don't stop because you'relike I didn't get a whole lot of
engagement, because chances areyou will not.
(13:40):
So that brings me to the thirdthing, okay.
So the first thing is inspirepeople to go consume your
content.
The second thing is use allyour channels and grow your
channels, right.
And then the third thing isdon't quit.
When it seems like it's notworking, don't quit.
So I alluded to it already,right, like, sometimes you're
going to post and you may notget as much engagement.
Don't be thrown off by it,right?
Some of the times you look andit's like, oh, my number of
(14:01):
subscribers has plateaued in away.
Don't quit.
This is a principle.
This is not a religiousconversation, but I can't think
of how else to tell you this.
Okay, so let's just say thatyou know, one of the stories in
the Bible talks about thechildren of Israel being slaves,
and they have been slaves for430 years.
And here comes a deliverer.
(14:21):
His name is Moses and there areslaves in Egypt, so he gets
them out of Egypt.
Okay, and what they had beentold was you're going to go to
this promised land.
Okay, so think of this.
I just use this picture so muchfor my business, I just want
you to work with me.
Okay, so there were slaves andGod had given them a picture of
a promised land.
Okay, so there are these twoextremes, so I start creating
(14:43):
content and creates thisvisibility for my business and
and I get more clients and myaudience is growing and more
opportunities are opening up forme and speaking opportunities,
and opportunities to be onboards and all of this stuff.
Right, so there's the.
You know like oh, you know,we're here.
We haven't built it yet, sowe're going to build it and it
will be the bridge that willtake us to this beautiful place.
What he didn't tell them in thestory is that in between slavery
(15:06):
and the promised land is awilderness.
Okay, and so the wildernessdoesn't look anything like the
promise, but there's no way tothe promise without the
wilderness, okay, all right.
So now that I've given you thatcontext.
Let's come back here.
It is not unusual for you tosay, okay, I'm going to create,
I'm going to launch, I'm goingto relaunch my YouTube channel
or my podcast and all of this.
And now I've heard aboutpromoting it.
(15:27):
I wasn't really promoting it.
Wow, there's so muchopportunity, I'm going to start
promoting it.
Okay, chances are you're goingto go through a stretch of
wilderness before you get to thepromised land.
Okay, so this is the deal Don'tquit.
Every step you take takes youcloser to where what you're
looking for will happen, but youhave to keep going.
Okay, now I've shared my storyabout YouTube, right?
(15:48):
Right, our first video thateven went like for my channel,
right, like viral for mychannels probably about 53,000
views or something like thisdownloads, not downloads views
at this point, right, the firstvideo that did that was the 19th
video, right?
So I want you to think 19 weeks, I'm producing videos every
week, getting better and betterat it, getting better at my
(16:10):
title thumbnails, all of thosethings pushing going like this
is going to be the one till 19.
Okay, and we get to 19,.
Boom, this explodes.
It's like 53,000 views.
Okay, it was just likephenomenal.
And before that, to put it incontext before that, my video
that had been on there for twomonths, the highest, the best
performing video before that had400 views, 400.
(16:31):
So 400 to this, right, like 53,54,000 views, okay.
So after the 19th video, whatdo you think?
I thought what I have theformula now, yes, right, okay.
And then the next video wenever go back to 400.
Right, so the next video, doesyou know a thousand?
Some do 2000, some do 3000,4000.
I'm like what in the world?
(16:51):
I thought I cracked it, right.
So here we are in anotherversion of the wilderness, if
you will, right, but we keeppushing, keep pushing, keep
pushing.
I'm like, worst case scenario,it will take me another 19
videos.
Okay, I know math, 19 plus 19is 38.
So I just keep pushing 38, 39,40, 41.
I'm like what?
42, 40.
(17:14):
I was like, am I ever going toget back there?
43, 44, 45, not until the 54thvideo.
Do we have another video that'slike boom, right, and this
video last time I checked it wasat 95,000 views, right, okay,
so 54.
So now all the videos are doingmuch better, right, like
they're not getting back to 90,but now they're doing 4,000,
5,000, 6,000, you know stufflike that, and we keep pushing.
Have I had another 90 somethingthousand video?
(17:35):
No, not yet.
But this is a deal, in a way.
We set it and forget it.
Right, and that doesn't mean wedon't improve, like every week.
I'm trying to get better attitles, trying to get better at
thumbnails not creating them,but the thumbnail caption,
trying to get better at you knowthe way I start my video the
hook, my calls to action, all ofthose things, knowing that my
job is to keep moving forwardand getting better, because I'm
(17:58):
on my way Right.
And so don't quit, don't quit,don't quit, don't quit, don't
quit, promote, promote, promote.
Even when you're like man, I'vebeen promoting for five weeks,
it doesn't look like the numberof views, the number of
downloads has changed.
Don't stop.
The only thing you want to dois you want to reassess.
Okay, could I do this better?
How could I improve on it?
You're asking questions, you'redoing all of that, but it's
(18:18):
working.
We're just going to keep goingat it.
We're on point, like that kindof standpoint.
Okay, so you inspire the peopleto consume your content, you use
all the channels that you haveand continue to grow the number
of channels you have, and thendon't quit when it seems like
it's not working.
Okay, all right.
So what I want you to do is Iwant you to apply this.
I want you to start this right.
So your, your YouTube channel,your podcast, your blog I want
(18:39):
you to start promoting it.
It's great, it's great content.
You'll turn people's livesaround and I'd be like, oh, I
don't know if I'm the expert,yet You're more expert than
millions of people, so help themas you become more expert, for
want of a better phrase.
Okay, but I want you to do this.
Okay, and if you're here, we'vegotten a lot of feedback from
the community and if you're hereand you feel like man, I just
need help, I just wish I couldsit with you know, sit with Dr
(19:02):
Una for 60 minutes.
Let's just do a deep dive on mycontent strategy so I can just
run with it.
If that's something that you'reinterested in, we did open a
few spots for you to be able todo that.
So the way that would work isyou have a very detailed
questionnaire so my team and Ican actually audit the channel,
and then we can bring you on aone hour call and then we can
(19:22):
work through what's working,what looks like it's not working
, what we can switch up, answeryour questions, all of those
things, and so you can be off tothe races.
And things that maybe it willtake you six months to figure
out, you can figure out in 60minutes, right?
Okay?
So entremdcom, forward slashconsult, so that's where you go
to fill out the application forthat, and that's a no pressure
(19:43):
thing, only if that's somethingthat you're looking for.
And so here's the deal, right?
I believe physicians, we, oh mygoodness, especially in this age
of misinformation and this agewhere it is the year of the
physician, I want your voice tobe out there and to be loud, and
your experiences and yourexpertise and your stories and
your strategies and all of thatshould be out there, because one
is that it's such a great wayto serve your audience, to serve
(20:04):
your clients, to serve yourpatients, and also the
opportunities opens for you arejust nuts.
It will grow your audience, itwill grow your client base, it
will grow your referrals, itwill make you more referable, it
will make you more Googleable,it will open up opportunities
that you cannot even plan for.
That's how good they are, okay,and I want that to be your
experience, and it all comesfrom turning the mic on talking
(20:25):
about what you talk about allday, every day anyway, but with
the mic on and with the cameraon.
Okay, so rooting for everysingle one of you again.
If you need help, entrendycomforward slash consult.
But go get this done.
Share your wins with me.
Can't wait to hear rooting foryou always.
I'll see you on the nextepisode.
Your YouTube channel, your podcast, your blog.
I want you to start promotingit.
It's great.
It's great content.
You'll turn people's livesaround.
They might be like, oh I don'tknow if I'm the expert, yet
You're more expert than millionsof people, so help them as you
become more expert.
Hi docs, welcome to the EntreMDpodcast, where it's all about
helping amazing physicians justlike you embrace
(00:21):
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, dr Una.
We've been talking for a fewweeks about, you know, really
leveraging YouTube or it couldbe a podcast, or it could be a
blog to really expand yourvisibility so that you can
(00:43):
attract all the people you wantto work with, all the people you
want to serve and all of thatstuff.
Powerful tool.
But this is the thing don'tcreate another piece of content
if you are not going to do this.
Okay, so we're going to talkabout you know, what is the most
important thing, the mostimportant decision you need to
make before you start makingcontent, and that is this am I
(01:04):
willing to do the work topromote it?
Okay, am I willing to do thework to promote it?
And it's really important thatwe talk about this because, you
know, as physicians, we love toteach, we love to put out
content and in a way, we've beenvery shielded from the
relationship between serving andearning.
So think about what we do inour training.
You go to work, you see allthese patients, you take care of
them, you provide excellentcare, and then you go home and
(01:27):
you do that for two weeks andthen money magically appears in
your bank account.
And so for the most part, wedon't understand, you know, all
the things that have to go intoplay the PR people who go to
build the referral relationships.
We don't understand the personat the front desk or a check-in
who has to collect the monies,co-pays on all of those things.
Verify insurance, for instance.
If we think of what we do inthe hospital, we don't think
(01:49):
about the billers and coders whohave to make sure they get paid
from the insurance companies.
We don't think about thecollection agencies they use.
We don't think about any ofthat.
So we just go and serve andthen we get back and we're
rewarded and serve, and then weget back and we're rewarded, and
then we have this expectationthat that's the way the world of
business works.
(02:09):
Okay, that's the way any worldoutside of medicine works, but
it just doesn't work that way,okay.
So we subconsciously think ifmy business, if the service my
business provides, is so good,people just be beating down the
doors to come.
And if you've been anentrepreneur for longer than two
seconds, you know that's not atrue statement.
So, yes, you're going to do thething and take really great
care of your people, but you'realso going to build the
(02:30):
visibility and tell people tocome work with you and show
people why you're the person forthe job and all of those things
.
Okay.
So when it comes to contentcreation, it's the same thing,
right, and so we create content.
I could create a podcast episodelike this episode.
I'm like man.
Because of this episode, peopleare going to understand how to
(02:51):
promote it in a way that's notsleazy, slimy, they feel good
about and all of these things.
And because it's so good,people will just listen to it.
No, no, like.
I know that.
Because I know how good it is,then it is my moral
responsibility to tell everybodyabout it.
We could think, because it's sogood, people will just come, or
we can think, because it's sogood, I have to go tell
(03:11):
everybody.
I highly recommend you take thesecond option.
Okay, cause the first optiondoesn't work.
I've done it.
I've taken one for the team.
You know, I've had, you know,episodes I'm like, oh, I mean,
just from the title, everybody'sgoing to listen to this and I
cannot tell you how many timesthose will bomb.
Right, they don't do as well asother episodes, but a huge part
of the reason is a promotion.
(03:32):
Like, what is the energy I putbehind that?
It's the same with writing abook.
Like, people write a book andthey're like, oh my goodness,
this is my story, it's so goodand nobody buys it.
The average nonfiction book inthe United States does less than
250 copies in the first year,and that's because people will
not sell them.
They won't sell them, they'rejust like it's good, they should
come read it.
Or they're satisfied becausenow they can add the title
(03:54):
author to their name, so I cansay I'm an author.
So, whatever, right, forgettingthat, you're trying to get the
message.
The whole point of writing thebook was to get a message to
someone, right?
So, anyway, let's talk aboutcontent, right?
So if you're not going topromote your content, man, it
almost sounds so bad coming fromme Like, don't create it right,
because it's not, it's notgoing to go anywhere, it's not
(04:16):
going to do what you need it todo, right.
And so, because you have suchvaluable, you know, expertise,
stories, wisdom, strategies, allof those stuff, please create
content, but please create itand also make the decision that
you're going to promote it.
So let's talk about thispromotional stuff, right, like,
what does this really mean?
What does this actually mean?
I'm going to give you a fewthings.
Okay, now, the first thing itmeans is that you know, like you
(04:37):
want to think about it asinspiring people to consume your
content.
Okay, now, I could have saidsell your content, which is
really what it is.
But people like I'm so excited,I have a new episode Nobody
cares, like I cannot tell youhow nobody cares because guess
what they're thinking about theentire time?
They think about themselves,they think about the challenges
(04:58):
they have and all this stuff.
There's already a conversationgoing on in their heads.
They're not there for you, andso the best messages interrupt
the conversation that they'rehaving.
So don't say, oh, I'm soexcited for episode 465 of my
podcast or my YouTube channel,whatever.
They don't care about that.
Don't say, oh, this person andI have been friends since
(05:19):
forever.
I'm so glad I got to interviewher.
I can't wait for you to hearher story.
They don't care, like, thinkabout it right now.
You don't care, like you don'tcare.
You're like, well, yeah, andyou know, okay.
So what do we want to do, then?
We want to inspire people, andwhat does that mean?
Show them the pain they'rehaving Okay, aka conversation
they're and show them how thisepisode, like the podcast
(05:43):
episode, or the YouTube episodeor the blog piece or whatever,
is the answer to the problem.
Okay, so, for instance, you know, a few episodes ago, or
actually last episode, we talkedabout seven ways to monetize
your YouTube channel.
Okay, or any content thatyou're creating, Right, and I
could start off saying you know,it takes so many hours to
create content.
(06:04):
They're already thinking thatand sometimes I wonder is it
worth the effort, is it worththe time, is it worth the time
of my team to create all thiscontent?
Again, I'm interrupting theconversation, right, like, let
me know.
Right, you can send me a DMright now or PM on Facebook or
Instagram.
Let me know if you're like,yeah, yeah, yeah, dr Una, like I
want to know, right, and soyou're thinking about this.
(06:32):
Right, it's taking up all mytime.
It takes so much time to create.
On all of that, what if I canshow you seven ways you can
monetize your content?
So each piece of content has anROI, or a return on investment,
right?
If you want to know, so let'ssay this is a Facebook post.
If you want to know, typepodcast in the chat and I'll
send you the link.
Do you see what I did there?
I sold it.
So it's a very simple framework.
Once you see it, you can'tunsee it.
So over here, you know, on oneside, you're saying this is the
(06:55):
pain you have and not the painyou think they have.
Not the problem you think theyhave that they don't know that
they have.
This is, this is the problemyou have, and here is the
solution.
And that solution is yourYouTube channel podcast,
whatever, right?
Okay, I'm a pediatrician, right,and oh my goodness, I cannot
tell you how much we talk aboutpoop.
Okay, my kid's poop is this.
(07:15):
My kid's poop is that they poopso often.
They poop less often.
Blah, blah, blah, blah, blah.
Okay, lots of poop, andsometimes it makes you scared.
You've called the pediatricianmultiple times and they're
telling you it's okay.
What if I could show you asimple way to know with
confidence that your kid's poopis normal?
(07:37):
Right?
What if I could show you theonly time to worry about the
color of your kid's poop?
I talk about it in this episode, click here.
This is the pain.
Over here is the solution.
Right, like that.
That's just the way that works,right, I could come, I can say
you've been in business for fiveyears, you're bringing in some
money, but here's the deal.
(07:57):
You're so stressed out, you'reso tired.
You heard to bring on a team.
You've brought on a team andit's nothing but a headache.
And you're wondering should Istill do this?
Should I quit on my business?
It's not supposed to be thisway.
And, on top of it, nobodyunderstands you.
So here you are.
The loneliest time of your life, most stressful time of your
life, loss of autonomy and theburnout you escaped you thought
(08:20):
you escaped when you became anentrepreneur is now staring you
in the face.
Right, then I switch it.
Right, that's the pain.
And over here I come and I sayhow about I show you four ways
to never be a victim of burnoutin your business again, right, I
talk about it in this podcastepisode type podcast in the chat
to get the link.
This is what I'm saying.
So it's pain to solution, andthe bridge to the solution is
(08:44):
your content.
Okay, so you're inspiring them.
You're inspiring them.
When do you have to do this?
Whenever you create long formcontent right, because you
created it is good.
It will change lives, it willchange businesses, it will
change like, whatever it is yourbusiness does, so you sell it.
And the second you get it likeonce you get the formula, you
(09:04):
got it right and it means youcan use it over and over and
over again.
Okay, all right.
So that's the first one.
Then the second thing is you'regoing to use all your channels.
That's the whole point ofhaving the channels, okay.
And now you may say oh, man,you know, and when I say use all
your channels, I don't mean useall channels, I mean use all
your channels, okay.
So let me let me clear up theair here, because, you know,
(09:24):
sometimes people say, okay, Iwant to start a Facebook,
instagram, tiktok, twitter, allof this at the same time, and
I'm usually like pick one,master, that one, go to the next
level, the next one, becausethe rules are all different and
you don't want to burn out.
So don't hear what I'm notsaying.
I'm not saying if you don'thave all these channels, go
create all of them, like today,and start promoting all of them,
all the channels you have now,and then you continue to add to
(09:45):
that.
Okay, all right.
So use all the channels youhave to promote it, right.
So you have you have your emaillist.
Use your email list.
You have social media.
Use your social media and use,like what would be considered
like your your feed, right.
Like you create those posts andstuff, use your stories like.
Use all of it, right.
When you go to events, whetheryou're speaking at the event or
you're attending the event, oryou're networking at the event
(10:07):
or whatever you know, what doyou do?
Da da, da, da, da da and I alsorun this YouTube channel da da,
da da, check it out here, orwhatever.
That is right, but you'resharing it.
If you speak from stage, oh mygoodness, share it.
It's a little harder to seethis now.
In the early days when Istarted, every time I went to
speak in events, you could seean obvious bump Like oh, I spoke
here, I spoke there, right,right, just talking about it
(10:30):
from you know, from the stage.
And then the fourth thing, whichis one of my favorite things
and it will also direct how youcreate content, is to use it.
And we're talking about thechannels here, right?
So we have email, social media,events, and then using it as a
one-on-one resource.
And so people come to me andsay, man, I launched a book.
I don't know how to promote thebook, and I'm like, oh my
(10:51):
goodness, I did a podcastepisode, and these are the words
I would use.
And it's true, I did a podcastepisode on behind the scenes of
a bestseller launch, and I didthat when I released the Entree
MD Method.
We did 850 copies in the firstweek.
And so I mean the strategies.
I gave 10 strategies, I gaveall my strategies, I left
nothing off.
Here's the link what do youthink are the chances that
(11:12):
somebody will listen to that?
Like a thousand percent right.
And so I would do that.
And so I'll say, oh, you know,like, you know, oh, my goodness,
you know, I have to interviewthese people.
You know what kind of you knowlike for a team member, what
kind of questions can I ask aninterview?
I'm like, oh, speak no more.
I recorded this podcast episodeon seven questions you should
ask at whenever you're going tointerview a potential hire.
(11:32):
And then here's the link youknow right and I do that on and
on and on Now with the privatepractice channel that we started
and, for context, we started aYouTube channel specifically for
private practice owners, and ifyou go on YouTube it's at the
private practice channel.
It's very specific and I createdit.
A lot of it is just responsesto questions people ask.
(11:54):
So a lot of times people asklike they'll come distraught and
I get it, because that was me.
I got this one-star review.
You know, I don't know what todo.
All these people I serve themso well.
They left me this one-starreview and in that I have a
podcast episode about.
You know how to get 500five-star reviews in a year,
right, and so people can gothere and just get it right.
People talk a lot about you knowslow.
(12:16):
Do I send my people home or doI have them do spring cleaning?
I'm like spring cleaning, thatthis is not a revenue generating
activity.
I have to pay them littledollars, and so I have a whole
episode that is on you know howto optimize your team, and it's
all about how to create thiswin-win situation where, of
course, you're paying them butyou're getting a return on your
investment and so that's just.
(12:37):
It's just answer.
So every time you know time,people have questions, I have a
resource to give people right,and if they listen to it and it
helps them guess what they do,they go binge on a lot more
episodes and stuff like that,right?
Okay?
So use your channels, use yoursocial media.
Now I will tell you if you poston social media, if you post
about a funny cat video, you'regoing to get so much engagement.
(12:58):
If you post pictures of yourkids, you're going to get so
much engagement.
Post pictures of your kidsyou're going to get so much
engagement.
Post pictures of you at a party, on vacation or whatever You're
going to get a whole lot ofengagement.
Now, done right, with thispodcast stuff or YouTube stuff
promoting your content, you willget engagement.
Chances are it will be lessthan a funny cat video.
Okay, this will be less thanfunny cat video.
So don't let it throw you off.
I'm telling you ahead of timeso you can go like, oh, dr Una
(13:19):
told me about that, right, don'tlet it throw you off and don't
not post because you're like, oh, it doesn't get a lot of
engagement, because what do youneed If you get 10 eyeballs on
there and those 10 people go towatch and two of those people
share with 10 of their otherfriends and those friends share
with other friends?
Do you see what I'm saying?
So don't stop because you'relike I didn't get a whole lot of
engagement, because chances areyou will not.
(13:40):
So that brings me to the thirdthing, okay.
So the first thing is inspirepeople to go consume your
content.
The second thing is use allyour channels and grow your
channels, right.
And then the third thing isdon't quit.
When it seems like it's notworking, don't quit.
So I alluded to it already,right, like, sometimes you're
going to post and you may notget as much engagement.
Don't be thrown off by it,right?
Some of the times you look andit's like, oh, my number of
(14:01):
subscribers has plateaued in away.
Don't quit.
This is a principle.
This is not a religiousconversation, but I can't think
of how else to tell you this.
Okay, so let's just say thatyou know, one of the stories in
the Bible talks about thechildren of Israel being slaves,
and they have been slaves for430 years.
And here comes a deliverer.
(14:21):
His name is Moses and there areslaves in Egypt, so he gets
them out of Egypt.
Okay, and what they had beentold was you're going to go to
this promised land.
Okay, so think of this.
I just use this picture so muchfor my business, I just want
you to work with me.
Okay, so there were slaves andGod had given them a picture of
a promised land.
Okay, so there are these twoextremes, so I start creating
(14:43):
content and creates thisvisibility for my business and
and I get more clients and myaudience is growing and more
opportunities are opening up forme and speaking opportunities,
and opportunities to be onboards and all of this stuff.
Right, so there's the.
You know like oh, you know,we're here.
We haven't built it yet, sowe're going to build it and it
will be the bridge that willtake us to this beautiful place.
What he didn't tell them in thestory is that in between slavery
(15:06):
and the promised land is awilderness.
Okay, and so the wildernessdoesn't look anything like the
promise, but there's no way tothe promise without the
wilderness, okay, all right.
So now that I've given you thatcontext.
Let's come back here.
It is not unusual for you tosay, okay, I'm going to create,
I'm going to launch, I'm goingto relaunch my YouTube channel
or my podcast and all of this.
And now I've heard aboutpromoting it.
(15:27):
I wasn't really promoting it.
Wow, there's so muchopportunity, I'm going to start
promoting it.
Okay, chances are you're goingto go through a stretch of
wilderness before you get to thepromised land.
Okay, so this is the deal Don'tquit.
Every step you take takes youcloser to where what you're
looking for will happen, but youhave to keep going.
Okay, now I've shared my storyabout YouTube, right?
(15:48):
Right, our first video thateven went like for my channel,
right, like viral for mychannels probably about 53,000
views or something like thisdownloads, not downloads views
at this point, right, the firstvideo that did that was the 19th
video, right?
So I want you to think 19 weeks, I'm producing videos every
week, getting better and betterat it, getting better at my
(16:10):
title thumbnails, all of thosethings pushing going like this
is going to be the one till 19.
Okay, and we get to 19,.
Boom, this explodes.
It's like 53,000 views.
Okay, it was just likephenomenal.
And before that, to put it incontext before that, my video
that had been on there for twomonths, the highest, the best
performing video before that had400 views, 400.
(16:31):
So 400 to this, right, like 53,54,000 views, okay.
So after the 19th video, whatdo you think?
I thought what I have theformula now, yes, right, okay.
And then the next video wenever go back to 400.
Right, so the next video, doesyou know a thousand?
Some do 2000, some do 3000,4000.
I'm like what in the world?
(16:51):
I thought I cracked it, right.
So here we are in anotherversion of the wilderness, if
you will, right, but we keeppushing, keep pushing, keep
pushing.
I'm like, worst case scenario,it will take me another 19
videos.
Okay, I know math, 19 plus 19is 38.
So I just keep pushing 38, 39,40, 41.
I'm like what?
42, 40.
(17:14):
I was like, am I ever going toget back there?
43, 44, 45, not until the 54thvideo.
Do we have another video that'slike boom, right, and this
video last time I checked it wasat 95,000 views, right, okay,
so 54.
So now all the videos are doingmuch better, right, like
they're not getting back to 90,but now they're doing 4,000,
5,000, 6,000, you know stufflike that, and we keep pushing.
Have I had another 90 somethingthousand video?
(17:35):
No, not yet.
But this is a deal, in a way.
We set it and forget it.
Right, and that doesn't mean wedon't improve, like every week.
I'm trying to get better attitles, trying to get better at
thumbnails not creating them,but the thumbnail caption,
trying to get better at you knowthe way I start my video the
hook, my calls to action, all ofthose things, knowing that my
job is to keep moving forwardand getting better, because I'm
(17:58):
on my way Right.
And so don't quit, don't quit,don't quit, don't quit, don't
quit, promote, promote, promote.
Even when you're like man, I'vebeen promoting for five weeks,
it doesn't look like the numberof views, the number of
downloads has changed.
Don't stop.
The only thing you want to dois you want to reassess.
Okay, could I do this better?
How could I improve on it?
You're asking questions, you'redoing all of that, but it's
(18:18):
working.
We're just going to keep goingat it.
We're on point, like that kindof standpoint.
Okay, so you inspire the peopleto consume your content, you use
all the channels that you haveand continue to grow the number
of channels you have, and thendon't quit when it seems like
it's not working.
Okay, all right.
So what I want you to do is Iwant you to apply this.
I want you to start this right.
So your, your YouTube channel,your podcast, your blog I want
(18:39):
you to start promoting it.
It's great, it's great content.
You'll turn people's livesaround and I'd be like, oh, I
don't know if I'm the expert,yet You're more expert than
millions of people, so help themas you become more expert, for
want of a better phrase.
Okay, but I want you to do this.
Okay, and if you're here, we'vegotten a lot of feedback from
the community and if you're hereand you feel like man, I just
need help, I just wish I couldsit with you know, sit with Dr
(19:02):
Una for 60 minutes.
Let's just do a deep dive on mycontent strategy so I can just
run with it.
If that's something that you'reinterested in, we did open a
few spots for you to be able todo that.
So the way that would work isyou have a very detailed
questionnaire so my team and Ican actually audit the channel,
and then we can bring you on aone hour call and then we can
(19:22):
work through what's working,what looks like it's not working
, what we can switch up, answeryour questions, all of those
things, and so you can be off tothe races.
And things that maybe it willtake you six months to figure
out, you can figure out in 60minutes, right?
Okay?
So entremdcom, forward slashconsult, so that's where you go
to fill out the application forthat, and that's a no pressure
(19:43):
thing, only if that's somethingthat you're looking for.
And so here's the deal, right?
I believe physicians, we, oh mygoodness, especially in this age
of misinformation and this agewhere it is the year of the
physician, I want your voice tobe out there and to be loud, and
your experiences and yourexpertise and your stories and
your strategies and all of thatshould be out there, because one
is that it's such a great wayto serve your audience, to serve
(20:04):
your clients, to serve yourpatients, and also the
opportunities opens for you arejust nuts.
It will grow your audience, itwill grow your client base, it
will grow your referrals, itwill make you more referable, it
will make you more Googleable,it will open up opportunities
that you cannot even plan for.
That's how good they are, okay,and I want that to be your
experience, and it all comesfrom turning the mic on talking
(20:25):
about what you talk about allday, every day anyway, but with
the mic on and with the cameraon.
Okay, so rooting for everysingle one of you again.
If you need help, entrendycomforward slash consult.
But go get this done.
Share your wins with me.
Can't wait to hear rooting foryou always.
I'll see you on the nextepisode.
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