November 3, 2025 • 30 mins
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I just hit 1 million views on a YouTube channel I started 18 months ago… and no, it wasn’t luck.Â
When I started my faith-based YouTube channel Success by The Book, I had no idea it would blow up this much, but I followed a simple, repeatable system that anyone can implement. I’m talking about 10 strategies that will help you build a brand and get your message out there. You’ll learn how to optimize your thumbnails and titles, create an open loop, bring in the viewers you’ve always been dreaming of, and so much more.Â
Whether you’re a physician entrepreneur or an employed physician, your voice needs to be heard. Don’t miss out.
Tune in and discover the secret to making it on YouTube!Â
—
Key Takeaways:Â
- 00:00 IntroÂ
- 02:19 Talk to one personÂ
- 04:29 Make transformational contentÂ
- 07:03 Be consistentÂ
- 09:11 Promote relentlesslyÂ
- 12:25 Optimize your thumbnailsÂ
- 14:07 Optimize your titleÂ
- 17:55 Optimize your retentionÂ
- 20:47 The open loopÂ
- 22:27 Retention strategiesÂ
- 24:53 Do more of what worksÂ
- 28:08 Final thoughts and outroÂ
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Before I knew what was happening, it was at 50,000
(00:02):
views, then 60,000 views, then100,000 views.
And I share this to you, not tosay, ooh, this is what I did,
but to tell you this is what Idid and to break it down so you
can see how to do it too.
Hi dogs.
Welcome to the Entre MD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
(00:24):
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, Dr.
Inna.
One million views on YouTube.
We just hit one million views onYouTube on a YouTube channel
that I started 18 months ago.
Okay.
So this is like super exciting,super big milestone.
(00:47):
I'm excited about it.
And I wanted to come share withyou the top 10 strategies that
got us to a million views in 18months.
Okay.
This is going to blow your mind.
It's going to be so simple thatyou can start implementing it.
And this is the reason why it'sso important.
As a physician, whether you area physician who is running a
business in healthcare oroutside of healthcare, or you're
(01:09):
an employed physician working onyour brand, we need your voice
out there.
You have the best stories, greatexpertise, right?
So much to share.
And we live in a time ofunprecedented misinformation.
Again, whether you're inhealthcare or you're outside of
healthcare, I would love nothingfor you to build a brand, build
a platform where you canexercise your thought
(01:31):
leadership, change the world.
YouTube is such an amazingplatform for it.
I've always had the on-trainedpodcast, and the on-trained
podcast is something that youguys love, you've subscribed to,
you listen to year after year.
I get so many stories about howit changes your life and all of
those things.
And so when it came to YouTube,I'm like, man, I need to go
crack this YouTube thing so Ican come back and tell you how
(01:53):
exactly you can do it.
But I'm not going to do it ontrendy because you guys love the
podcast.
I'm going to do it with adifferent business.
And so I did this with myfaith-based channel.
It's called Success by the Book.
And we just crossed this.
So I can come back and tell youexactly how to do it.
Every one of my businesses is alab, and it's a lab for you.
So I go do experiments, I cometell you how it works.
And that is exactly what we'regoing to do today.
(02:16):
So get ready.
10 strategies, okay?
10 strategies that got us there.
Okay.
So the first strategy is that Italk to one person.
Okay.
I talk to one person.
So this channel is a faith-basedchannel.
The history of it is I ran awayfrom being a Christian for a
really long time because myinterpretation of Christian was,
then that means you cannot besuccessful.
(02:36):
You need to be humble and brokeand all of those things.
And the Bible is a religiousbook that's full of do's and
don'ts.
And if I decide to become aChristian, God is going to make
me go to some foreign countryand die of some disease.
Right.
This was this was my picture.
Then I discovered that theBible, in my mind, is the
greatest book on success.
And so I was like, wow, I wishpeople knew this, right?
(02:58):
And I knew there are people likeme who are running away because
they're like, this is notrelevant to my life.
This is just religion, all ofthis stuff.
I'm like, no, no, no.
This is this is great.
Okay.
So I talked to one person.
And this person is a person whois a Christian and wants to live
a very successful life at thesame time.
(03:18):
And so I show that person fromthe Bible the prescribed way to
get there.
Okay.
So I talked to one person.
I didn't talk to random people,you know, I didn't talk to a
different person every day.
I talked to that person.
I'm like, listen, success by thebook.
You look at the book, you cansucceed in all nine areas of
your life.
One person, just that oneperson.
(03:39):
Now, why is this important?
Because one of the biggestmistakes I see when people start
platforms, whether that's apodcast or YouTube or whatever,
especially if it's an interviewshow, what happens is then they
just start interviewing randompeople about random things.
And it's almost as thoughthey've forgotten that they're
talking to one person and theyjust start doing things that
they think are interesting.
(03:59):
If you want to build a loyalbase of subscribers and people
who will come back week afterweek, month after month, episode
after episode, then you have todefine who the person you talk
to is.
And every time you put on yourmic, you talk to that person.
I have had this YouTube channelfor 18 months.
We have had about 250 videosthat have gone up.
(04:21):
And in those 250 videos, I havetalked to one person.
I have talked to one person.
That's the first thing.
How do we get to that manyviews?
First thing, talk to one person.
Second thing, the content wastransformational.
I never came up there to blowhot air.
I never came up there to wastepeople's time.
For me, I'm like, man, they'regonna give me a gift.
You know, I had videos as longas an hour, an hour and a half.
(04:44):
I have videos that are 15minutes, 20 minutes, but I go
live every Monday, and that isfor an hour.
And so if someone's gonna showup every week in the middle of
their day to give me an hour oftheir time or they're gonna
catch the replay and watch foran hour, I am not going to waste
their time.
And so what that means is Istarted with the end in mind.
I want somebody to watch thisvideo.
(05:05):
And by the time they are donewatching the video, they walk
away transformed.
I want somebody to be able tosay, I want to change.
And so because I want to change,I'm gonna go sit down and watch
this video.
And at the end of this video,I'll be a different person.
This is my intent.
That's where I start from.
And so I'm like, okay, whatproblem are they having?
What is the solution to thatproblem?
(05:25):
What are stories that I have inmy own life or stories that I
have in the lives of otherpeople that I've worked with, or
stories from the Bible that willshow them they can overcome
this?
What is the call to action I cangive them that will help them
take the next best step so thatafter they take this step, they
will experience a change intheir lives?
What is the thing that I willtell them that would crush the
biggest limiting belief thatthey have?
(05:47):
Do you see this is the way Ithought?
So every piece of content wastransformational.
Every.
In fact, somebody just postedrecently when I said, Hey,
we're, you know, we're only3,000 views away from a million.
And the person is like, and byfar, this is the best, the best
channel that I subscribe to,something to that term.
And this is a physicianentrepreneur.
(06:08):
Okay.
So it speaks to what I'm tellingyou about transformational
content.
Okay.
So the content wastransformational.
That's the second thing.
And maybe you hear this, andmaybe it's even a little
intimidating for you.
It was like, well, that's you,Dr.
Una.
I don't know if I can createthat kind of content.
Transformational content is notabout being a genius and saying
transformational things.
That is not what it's about.
(06:29):
It's about leaning into theperson you talk to, being aware
of the problems they solve, theproblems they have, and coming
to solve them.
Being aware of the questionsthey have and they're you're
coming to answer them, beingaware of the fears that they
have and you're showing them howthey can overcome it.
Being aware of simple mistakesthat they're making and showing
them, oh, there's a better way.
It's not about being a genius,it's about having a heart to
(06:51):
help people.
That's what it's about.
So I don't want you to hear thisand say, oh yeah, good for you.
I want you to know that you cando this.
It's about intention.
It's about intention.
Okay.
Okay, so that's the secondthing.
The third thing is consistentcontent.
Okay.
People will not build a routinearound a routine you didn't
build.
So if you're saying, oh, I wouldlove for people to subscribe to
(07:15):
my channel, watch all my videos,listen to all my podcasts, all
of those things, but they cannotpredict when you're gonna show
up.
They're not gonna build aroutine about it around it.
The first time I learned this, Ilearned this from the Entre MD
podcast.
I didn't know anything aboutanything when I started the
Entre MD podcast.
This was six years ago at thistime, oh well, almost six years
ago.
And I remember I would have anepisode every Monday.
(07:36):
And I was like, I'm just gonnado every Monday.
Actually, when we started wasMonday and Thursday.
I'm gonna have an episode everyMonday and Thursday till
whenever.
And then I said, Oh, wait aminute.
I'll just commit to that.
I don't know how this is gonnawork.
And I was talking to somebody,and the person said, Oh, you're
my commute to work on Monday.
Why could they say that?
Because there was an episodeevery Monday.
Somebody else said, You're mywalk with my dog on Monday
(08:00):
evenings.
So this person comes back fromwork, grabs her dog, they go on
a walk, she's listening to thepodcast.
Do you see this?
People started building routinesaround what was my routine.
This is when I learned that.
And so when I did this, Istarted initially by releasing a
pre-recorded video every Monday.
But it is so much easier for meto do it live than to pre-record
(08:21):
it.
And there's a community aspect.
I can shout people out and I canhear their questions in real
time and bring some answers andall of this stuff.
The energy of a live experienceis just different.
And for me, it's a zone ofstrength, okay?
Because I go live a minimum ofnine times a week.
Like I'm showing up and doingsome kind of live thing nine
times a week.
(08:42):
So this is my jam.
Okay.
So if pre-record is your thing,you can do it.
You lean into what is a strengthof yours.
If you haven't discovered whatyour strength is yet, just own
something.
It doesn't matter.
So then I started going liveevery Monday, and there has been
a video every Monday for 18months.
Now, some Thursdays we've had asecond video and stuff like
that, but Monday, every Monday,clockwork is happening.
(09:05):
Okay.
All right, so consistentcontent.
If you will build a routine,they will build a routine around
it.
Okay.
So that's number three.
Number four, relentlesspromotion.
Okay.
If you are going to createcontent, understand that your
content will need two things.
It will need you creating it andit will need you promoting it.
If you're not going to promoteit, don't do it.
(09:26):
Because it's not going to goanywhere.
Nobody's going to listen to it.
Nobody's going to find it.
So you promote it.
When you look at the biggestpodcast, right?
Like Joe Rogan, I don'tpersonally follow him, so I
don't know what he does topromote his podcast.
But I do follow diary of theCEO.
I mean, this is one of thebiggest podcasts in the world.
And he still shows up every timeto say, subscribe to the YouTube
(09:48):
channel.
He still shows up every time inthe comments to say, if you like
this, subscribe and share itwith somebody else.
He still does multiple reels todraw people in so they can go
get the full episode.
He still does this every singleweek.
And it's one of the biggestpodcasts in the world.
It's his top three.
I don't remember if it's two orthree.
And so if he's doing that, it isan exceptionally interesting
(10:11):
amount of pride for us to thinkwe don't have to do this, right?
For us to think our content isso good that we don't have to do
this.
No, you can havetransformational content.
But if it's transformationalcontent that nobody sees, it's
not transformational becausenobody saw it.
So relentless promotion.
So for me, what that looks likeis I have a community where
every Monday I'm like, hey, I'mgoing live.
(10:33):
Remember, you know, come catchit, share with your friends, all
of those things.
I come back in Tuesday, onTuesday, oh my goodness, the
live yesterday was mind-blowing.
You need to go watch it if youhaven't watched it.
And it's transformational.
And I know it will solveproblems because that was my
intent.
So selling it is not hardbecause I'm like, guys, you're
dealing with XYZ.
This is the antidote.
Go watch it.
And I would tell them, like,we're on a mission to help
(10:55):
people, right?
So when you watch it, pay itforward, share it with somebody
else.
Comments, right?
Like because the it makes thealgorithm happy and it'll show
it to more people.
So relentless promotion.
And we send out an email everyMonday or Tuesday to say, this
is a video, go watch it.
And when do we do this?
Every week.
Every single week.
Okay.
So we're promoted.
Somebody comes to me, they say,I have this problem.
(11:16):
I'm like, pull up YouTube.
And I pull up a video, I'm like,go watch that, and then we'll
talk, right?
Because I'm solving problems.
So I'm like, here, go listen toit.
That's number four, relentlesspromotion.
And let me just stop and saythis because people sometimes
like, I feel like I'm botheringpeople.
People should know.
They've watched a really goodone from me.
So they shouldn't need me toremind them every time.
This is human nature.
It's not one-time promotion,it's not one-off promotion, it's
(11:38):
not promotion until you get yourfirst fire video.
It's relentless promotion.
Okay.
All right.
So that's number four.
Number five, now, the thingsthat I've talked about are
things that would, I mean, theythey help all of it.
And your relentless promotion istalking about organic reach.
But what I found is that if youget the algorithm on your side,
the algorithm will do anunbelievable amount of promotion
(12:01):
for you.
Okay.
So we're going to talk about thenext four things we're going to
talk about are things that makethe algorithm happy.
So the algorithm will promote itfor you because the algorithm
has access to billions ofpeople.
You have access to whoever's inyour audience.
So for me, that looks like aboutbetween 10 and 12,000 people,
right?
But the algorithm has billionsof people.
(12:23):
Okay.
So we want to make the algorithmhappy.
Okay.
So number five is thumbnailoptimization.
Before I started doing YouTube,I didn't, I just thought, you
know, thumbnail, make it pretty,whatever, right?
The thing about your thumbnailis that there are millions and
millions and millions of videosthat go up on YouTube, right?
And your thumbnail is what willfirst make somebody stop, what
will make them stop the scroll.
(12:45):
And so if you're going to payattention to the actual content,
what you say, you also want topay attention to what will stop
the people from scrolling sothey can look, they can listen
to what you have to say, right?
And so thumbnail optimization.
So in the beginning for us, wewere just throwing things on
there.
And then I started learning.
And I learned that basicallywhat the algorithm wants is for
(13:06):
you to get people to stop theirscroll, click on a title, watch
a video, watch another video.
That's what they're looking for.
So thumbnail is the thing thatwill make them stop the scroll.
And so I started learning thisstuff.
I'm like, oh, okay.
And I started looking at videosthat did really well.
What did their thumbnails looklike?
Right?
They had fewer words.
They were in bold.
They used contrast.
They didn't use whole bodies.
(13:28):
They used more face and all ofthis stuff.
And I'm like, okay.
So we started experimenting.
So YouTube, for what I do withit, is the great experiment.
Okay.
So the great experiment.
So we're experimenting withdifferent things to see what
works, but you have to payattention to your thumbnail.
So we pay attention to thethumbnail and even the caption,
the words on the thumbnail.
(13:48):
I used to think before I starteddoing the title, the thumbnail,
same thing, whatever.
No, the thumbnail stops thescroll.
The title gives, sells them onwhy.
Like, yes, you were right.
Like, click on it, right?
And so they're two differentthings.
And so if I'm gonna payattention to what the actual
content is, I'm gonna payattention to what words I want
on the thumbnail, and I'm gonnapay attention on what words I
(14:09):
want on the title, which isnumber six, is next thing,
right?
So I pay attention.
So when I create an outline, theoutline includes the thumbnail
caption.
Like I give it thought, right?
I give it thoughts.
When I'm scrolling throughYouTube, I pay attention to the
thumbnails that grab myattention.
I'll give you an example.
In on YouTube, there's thiswhole thing of trending
captions, right?
(14:29):
For thumbnails, where there's acaption that takes off and
you'll see different people useit.
Like, you know, thousands ofpeople use it like in different
ways, but it's the samethumbnail caption.
So before my birthday, I saw athumbnail title that actually
blew my mind.
This was right before mybirthday.
And I saw a video, it was anoutlier for this person.
(14:52):
So I don't have the exactnumbers, but I'll give you an
example of what an outliermeans.
So let's say she had 7,000,10,000 views per video, but in
this video, she hit 2 million.
I was like, wait, what happened?
And then this is what thethumbnail caption said because
it made me stop.
Okay.
It said, don't waste your life,exclamation mark.
Okay.
That's what it said.
(15:12):
And then it said, you know, I'lltell you what I used mine for.
Like it took me 40 plus years torealize what I'll tell you in 17
minutes.
That was the framework.
So don't waste your life.
And then it took me 40 plusyears to realize what I'll tell
you in 17 minutes.
So when I saw it, I was like,this is brilliant.
I didn't even know it wastrending.
I'm like, this is brilliant.
(15:34):
So what I did is I didn't watchthe video because I what I was
studying for was, you know,thumbnails and all stuff.
I didn't watch the video.
It's not somebody that I follow,but I took the same caption,
don't waste your life, right?
Exclamation mark.
I was about to turn 46.
And of course, I do a video.
Like I usually reflect thelessons I've learned, all those
kind of things.
So I would usually do a videoaround my birthday.
(15:55):
And so I took this.
It took me 40 plus years torealize what I'll tell you in X,
because I wouldn't know untilI'm done with the video, right?
Like how long the video will be.
And so then I started talkingabout, it's actually a really
good video.
Started talking about thebiggest lesson I learned is that
my greatest assignment is tobecome.
Every time I change, everythingchanges.
And so there's no point tryingto change the external stuff.
(16:16):
There's sometimes no point oftrying to say, you know, like
I've been trying to do this, Ialways procrastinate all that,
all that.
Like if you're procrastinating,there's someone you haven't
become.
You haven't become the personwho does that kind of thing.
And because you don't do thatkind of thing, you don't have
the thing, right?
I did that recorded, it took 17minutes, right?
So it took me 40 plus years torealize what I'll tell you in 17
minutes.
And that video, I think we had6,000 views on it, which at the
(16:40):
time, I mean, like, period,that's that was good for my
channel, right?
And so that video did really,really well.
What was that?
That was just me payingattention to the thumbnail to
optimize, right?
Like, how do you optimize?
What kind of thumbnails work?
So some of them, I'm like, oh,that's so good.
I don't copy the content, right?
Like until today, I haven't evenwatched the video, but I'm like,
(17:00):
I that's exactly the containerthat I can put this other thing
in.
And if you look, you'll see,you'll see that, you know, like
all over.
So that was that piece.
So thumbnail optim optimization.
The next thing was titleoptimization.
And it's the same as a thumbnailin the sense that you pay
attention to it.
You don't just randomly say fivethings that would like what
you're teaching, because we'reteachers, right?
(17:21):
It's just not your an outline, asummary of your content.
It's like, what do I, how do Ineed to position this in such a
way that somebody will click?
How do I need to position thisin such a way that somebody's
like, oh my goodness, this is asolution for the problem I've
been facing?
Like, how do I position it thatway?
So that's what we did for titleoptimization and started playing
around with those things, thethings that get attention of
people, the things I will makethem click and all of that.
(17:43):
Because again, what does thealgorithm want?
Stop the scroll, get them toclick, get them to watch that
video, get them to watch anothervideo.
Okay.
Okay.
So that's what that's number sixis title optimization.
Number seven, 30 secondretention optimization.
Now, so for this piece, if youlook at YouTube analytics, if
you already have a YouTubechannel, you'll see that it does
(18:04):
measure how many people arestill watching at the 30-second
mark because the attention spanthere is so short.
Like people are kind of checkingit out.
Do I want to watch this and allthose things?
So, which means you can't justget in, oh, my name is Dr.
Una, I'm a board certifiedpediatrician.
Click.
Nobody, like, no, your first 30seconds are not for you to
introduce yourself.
The 30 seconds is for you toconvince them on why they should
(18:28):
watch your video, right?
So, for instance, the the lastone I did before this video was
brainwash yourself for success.
And in that video, I started bysaying, You have been
programmed.
Pause.
And people go like, wait,programmed?
What?
What do you mean?
Oh, you've been brainwashed.
You have been brainwashed.
They're like, brainwashed, whatdo you mean?
Who brainwashed me?
What does that mean?
(18:48):
Am I being manipulated?
All this up.
I was like, you have beenbrainwashed.
And that may be because of howyou are raised or where you grew
up or the experiences thatyou've had and all that.
And that has shaped you into theperson who thinks the way you
think, into the person who actsthe way you act.
And so you have what you have.
Everybody's being brainwashed.
There's no such thing as aperson who's their own person.
(19:10):
You may hear people say, I'm myown man.
No, you're not.
You've been brainwashed.
But since you know that, I'mgoing to show you today how you
can hijack that system andbrainwash your own self for
success.
And if I was going to do anintroduction, I can then say,
hey, I'm Dr.
Una, this is what I do, XYZ.
But that's what that 30 second,that 30-second block is for.
(19:32):
Now, if you're going to payattention to the outline of the
content, what you're going toteach, all of these things,
you're also going to payattention to the thumbnail
caption, to the title.
Then you're also going to payattention to how am I going to
open the 30 seconds?
And people who are great onYouTube will literally spend an
hour, two hours working on the30 seconds to open the video.
(19:52):
Like, really.
Okay.
So we've had videos that havehad retention rates in the 70s,
in the 80s.
We actually had one that was 92.
It was so good.
The higher that is, the more theYouTube algorithm is like, oh,
this is good.
People really like it.
Let's show it to more people.
Now, as they show it to morepeople, the number will drop a
little bit because, you know,like it can be a little random.
(20:13):
But if it's not high at all,they're not showing.
Like if you start with, I'm aborn certified pediatrician.
And the reason why I wanted tobe a pediatrician, let me break
it to you.
Nobody cares about you.
Nobody cares.
That's how I did it.
You don't go to YouTube to say,oh, I want to find a random
person and find out, you know,why they decided to be a
pediatrician.
They don't care.
They are there because they hada problem.
How do I do this?
How do I do this?
How do I think about this?
(20:33):
Why am I having an issue withthis?
That's why they're there.
And so your 30 seconds is totell them why they should listen
because you have the answer forwhat they're looking for, right?
Okay.
So 30-second optimization,30-second retention
optimization.
Number eight.
Number eight is the open loop.
Okay.
Is the open loop.
And what is the open loop?
It's the bridge between thevideo they're watching and the
(20:54):
next video you want them towatch.
Now, this is something I doreally, really well 50% of the
time.
I need to get better at it.
But when I do it right, this iswhat I do.
When I create the outline ofwhat I want to talk about, in
that video, I tell them aboutthe next video they need to
watch.
Like what we're teaching nowcreates this other question.
And the answer to that questionis this on this other video,
(21:16):
right?
So you create a loop.
So when somebody watches onevideo, they go to watch the next
video.
So for instance, I may betalking about how to map out
your day, right?
Time management strategies andstuff like that.
And then I may say, but thestarting point of all of this is
you have to have your goals likeclearly articulated because
there's no way to plan your dayeffectively if you don't have a
(21:37):
clear picture of where you'regoing ultimately.
That's beyond the scope of whatwe're talking about today.
But once we're done with this,this is the next video you want
to watch.
My goal setting workshop, blah,blah, blah, blah.
Right.
And so that creates a bridge.
Now, first of all, it's good forthe people, right?
If you're creating greatcontent, it's good for them to
watch your content.
But second of all, what are youdoing for the algorithm?
You're seeing, ooh, thumbnail isgood.
(21:58):
People are clicking, people arestopping.
Title is good, people areclicking.
Content is good, people arewatching the video, right?
And then fourth is ooh, afterthis, they're going to the next
video.
This is amazing.
This is going to another video.
And then it's like, show thisvideo to everybody.
Okay.
So this is something that we do.
So when I create the outline,part of the outline, my outline
(22:19):
is not just the outline of whatI'm going to say.
Includes the thumbnail caption,it includes the title, includes
the next video I want them to gowatch.
It's all in there.
Okay.
Number nine.
Number nine is retentionstrategies.
Okay.
It will also measure whatpercentage of your video they
watch.
Okay.
It could be 20%, 30%, 40%,right?
And all of this stuff.
On average, what percentage ofyour video do they watch?
(22:41):
The higher the percentage, themore people they will show it
to.
So there are retentionstrategies.
For instance, if I come on andsay, I'm going to show you seven
strategies that will help yousave an extra 10 hours a week.
Oh my goodness, you do not wantto miss number seven.
This is something that it was amistake I was making every year
for 15 years, but I finallyfigured it out.
(23:03):
Right?
What have I done?
I've set the stage where I'vetold you there's seven.
I've told you you've got tolisten to number seven.
So that's what you're going todo.
You're going to listen to all ofit and get number seven.
That's the other thing that wedid so that, you know, they stay
on.
That's on a macro level, if youwant.
Even on the micro level, I cansay, okay, so strategy number
(23:24):
one, you're going to do isstrategy number two.
That I was about to get ahead ofmyself, but oh my goodness, I'm
going to tell you this storyright after this, right?
So it means, oh, you listen tothis, but you have to wait for
the story.
So there's a micro version,right?
Okay.
And this might sound like a lot,but once you start putting in
the reps, these are things thatyou just start doing by default.
So retention strategies.
These all make the algorithmhappy.
(23:45):
And the algorithm is happy, itstarts showing it to a lot of
people.
So for instance, we had a videoand this was a video on prayer.
And this video, I had no clue itwas going to do well.
In fact, it's so funny, it wassomething that I had taught in
church.
And I was just like, I don'tfeel like doing like a video
today.
Pull that, repurpose it, put iton here, boom.
And so we put it on there.
I don't remember what the30-second retention rate was,
(24:07):
but it was in the 80s, right?
So it was super high.
The thumbnail was good, thetitle was good.
And before I knew what washappening, it was at 50,000
views, then 60,000 views, then100,000 views.
It is so funny that that videowas released in November of
2024.
And except for two months thisyear, it has been the video that
(24:32):
has had the most views everysingle month since then.
It's like the gift that keepsgiving.
Okay, so in October, in October,we got 28,000 views from that
one video.
Meanwhile, I have no video.
I released it in October thathad 28,000 views, right?
But it made the algorithm reallyhappy.
Okay.
And that leads me into number10.
(24:53):
And number 10 is do more of whatworks.
It took me a number of months toget this.
So I did that video, I was onprayer, and it exploded.
I was doing videos on everythingelse, right?
Strategies, this, timemanagement, goal setting, all
this kind of stuff.
I didn't do another video onprayer.
But it was like, if it workedwell, do part two.
And so I did another video onprayer and it took off.
Like, you know, it was 10,000views, then 20, then 30.
(25:16):
I think now it that video isabout 60,000 views, but I did it
many months after, right?
And I was like, oh, it's eitherpeople have a lot of questions
about that, or they're not surehow to do it, or they think it's
controversial, or I don't knowwhat it is.
But the thing is, if it works,do it.
And so if I wanted to have avideo that did really, really
well every single month, whatwould I do?
(25:37):
I do a video on prayer everysingle month.
That video on its own hasbrought in about 7,000
subscribers.
And on the whole channel, I have19,000 subscribers, right?
Seven of them came from onevideo, right?
And so when I do videos onprayer, that's the one that
attracts the most new people,right?
Attracts the most new people andall of those things.
(25:59):
I was like, eh, do more of whatworks.
For instance, I noticed when Ido my pre-recorded videos, I get
more new people.
When I do my lives on Monday, Iget more returning views, right?
So new views, returning views.
And so what is the principle?
Do both.
Like have your lives that go outand do your thing, and you're
(26:22):
maintaining your community, andreturn viewers are coming, and
then have your pre-recordedmaybe on a Thursday, and people
who've never heard about youheard will hear about you, and
then they'll join the Mondaycrew, right?
So the thing is you look at youranalytics and you're looking for
what's working, and you do moreof what's working and less of
what isn't.
This whole journey on YouTubehas been an eye-opener for me
(26:46):
because it's put us in aposition where now I have the
faith-based channel, right?
Which I I kind of wanted tohave, but I was like, I don't
even know how I'm gonna fit thatinto my life.
So I have that.
The second thing is we have amillion views.
We have 19,000.
Well, you know, at the time whenthis is released, would have
crossed, you know, we're 100subscribers away from 20,000.
(27:07):
So we have 20,000 subscribers.
We have people who've watchedthe video in 84 countries.
Can you imagine that?
Like, and one of my things I sayall the time is I live a life of
global impact.
So this is like so magical forme.
Okay, so we have that, and wehave so many people who are
like, I never used to set goals,I didn't know how to manage
(27:28):
time, I didn't know how to pray,I never used to read my Bible, I
didn't know the word of God.
There's any, you know, privateapplication for it.
So many people.
I've made so many new friends.
So now if they come to Georgia,they'd come to our church and
say, hey, you know, I watchedyou have success by the book.
I just wanted to come say hi ormeet you in person.
I made so many new friends thatway.
And I've just had this, I'vebeen able to create this legacy
(27:51):
body of work that my kids canwatch.
My kids, like, how does mommythink?
How did she learn all like whatare the principles that made her
who she is?
They can look at that.
And then for my faith-basedcommunity, it literally 10x the
community, like literally inless than 18 months.
And so it's been so powerful forme.
And I share this to you, not tosay, oh, this is what I did,
(28:11):
it's so awesome, but to tell youthis is what I did and to break
it down so you can see how to doit too.
I would want nothing more thanfor you to leverage a platform
like YouTube, or if you're doingyour podcast, that's fine too.
You know, I do that for EntreMD,this, you know, the platform
you're on.
But if you can take this, youput yourself in a position where
you can be a thought leader, youcan impact so many people, you
(28:34):
can open up so many doors, somany opportunities, and it will
rock your world.
As physicians, it's not uncommonfor us to be quiet or to hide
our voices or to feel like wedon't have a voice, but you do
have a voice.
Back in the day, there weregatekeepers.
There are no gatekeepersanymore.
You can literally start withyour phone, start a YouTube
channel, and put in the work.
(28:56):
Now, this is a snapshot of 18months.
So, of course, there are timeswhen I wanted more views and I
didn't have those views.
Of course, there was a time Iwanted the subscribers to grow
faster and they didn't growfaster.
Of course, you know me, and youprobably know that I would have
set a goal to be at a millionsubscribers by now.
But this is the deal.
If you would say, I'm gonna dothis and I'm gonna spend the
next five years, 10 years justgetting really good at this, you
(29:18):
can enjoy the journey and thenyou can become really great at
this, right?
Because mastery is the goal.
Mastery is the goal.
Like, of course, it's about theresult, but it's about the
results in the quest formastery.
So I want to challenge you.
Say yes to your journey if youhaven't started it yet.
Go all in on your journey if youalready have, but leverage
YouTube and use it to changeyour life, change the lives of
(29:41):
so many people, expand yourimpact, expand your business,
expand your thought leadership,open the doors for so many
opportunities because it willreally change your life.
And what I'd really appreciateif you're like, oh my goodness,
this was so good.
I just I just loved it.
It was so good.
Share it with the doctors inyour world.
Take it and share it with atleast 10 doctors.
Tell them, oh my goodness, youneed to watch this.
(30:01):
You need to listen to this.
All right.
That's all, but thank you.
You can send me a DM and say,Dr.
and I shared it with 10 people.
It was so good.
And congratulations on a millionviews.
Okay?
Alright, rooting for you, andI'll see you on the next
episode.
Before I knew what was happening, it was at 50,000
(00:02):
views, then 60,000 views, then100,000 views.
And I share this to you, not tosay, ooh, this is what I did,
but to tell you this is what Idid and to break it down so you
can see how to do it too.
Hi dogs.
Welcome to the Entre MD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
(00:24):
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, Dr.
Inna.
One million views on YouTube.
We just hit one million views onYouTube on a YouTube channel
that I started 18 months ago.
Okay.
So this is like super exciting,super big milestone.
(00:47):
I'm excited about it.
And I wanted to come share withyou the top 10 strategies that
got us to a million views in 18months.
Okay.
This is going to blow your mind.
It's going to be so simple thatyou can start implementing it.
And this is the reason why it'sso important.
As a physician, whether you area physician who is running a
business in healthcare oroutside of healthcare, or you're
(01:09):
an employed physician working onyour brand, we need your voice
out there.
You have the best stories, greatexpertise, right?
So much to share.
And we live in a time ofunprecedented misinformation.
Again, whether you're inhealthcare or you're outside of
healthcare, I would love nothingfor you to build a brand, build
a platform where you canexercise your thought
(01:31):
leadership, change the world.
YouTube is such an amazingplatform for it.
I've always had the on-trainedpodcast, and the on-trained
podcast is something that youguys love, you've subscribed to,
you listen to year after year.
I get so many stories about howit changes your life and all of
those things.
And so when it came to YouTube,I'm like, man, I need to go
crack this YouTube thing so Ican come back and tell you how
(01:53):
exactly you can do it.
But I'm not going to do it ontrendy because you guys love the
podcast.
I'm going to do it with adifferent business.
And so I did this with myfaith-based channel.
It's called Success by the Book.
And we just crossed this.
So I can come back and tell youexactly how to do it.
Every one of my businesses is alab, and it's a lab for you.
So I go do experiments, I cometell you how it works.
And that is exactly what we'regoing to do today.
(02:16):
So get ready.
10 strategies, okay?
10 strategies that got us there.
Okay.
So the first strategy is that Italk to one person.
Okay.
I talk to one person.
So this channel is a faith-basedchannel.
The history of it is I ran awayfrom being a Christian for a
really long time because myinterpretation of Christian was,
then that means you cannot besuccessful.
(02:36):
You need to be humble and brokeand all of those things.
And the Bible is a religiousbook that's full of do's and
don'ts.
And if I decide to become aChristian, God is going to make
me go to some foreign countryand die of some disease.
Right.
This was this was my picture.
Then I discovered that theBible, in my mind, is the
greatest book on success.
And so I was like, wow, I wishpeople knew this, right?
(02:58):
And I knew there are people likeme who are running away because
they're like, this is notrelevant to my life.
This is just religion, all ofthis stuff.
I'm like, no, no, no.
This is this is great.
Okay.
So I talked to one person.
And this person is a person whois a Christian and wants to live
a very successful life at thesame time.
(03:18):
And so I show that person fromthe Bible the prescribed way to
get there.
Okay.
So I talked to one person.
I didn't talk to random people,you know, I didn't talk to a
different person every day.
I talked to that person.
I'm like, listen, success by thebook.
You look at the book, you cansucceed in all nine areas of
your life.
One person, just that oneperson.
(03:39):
Now, why is this important?
Because one of the biggestmistakes I see when people start
platforms, whether that's apodcast or YouTube or whatever,
especially if it's an interviewshow, what happens is then they
just start interviewing randompeople about random things.
And it's almost as thoughthey've forgotten that they're
talking to one person and theyjust start doing things that
they think are interesting.
(03:59):
If you want to build a loyalbase of subscribers and people
who will come back week afterweek, month after month, episode
after episode, then you have todefine who the person you talk
to is.
And every time you put on yourmic, you talk to that person.
I have had this YouTube channelfor 18 months.
We have had about 250 videosthat have gone up.
(04:21):
And in those 250 videos, I havetalked to one person.
I have talked to one person.
That's the first thing.
How do we get to that manyviews?
First thing, talk to one person.
Second thing, the content wastransformational.
I never came up there to blowhot air.
I never came up there to wastepeople's time.
For me, I'm like, man, they'regonna give me a gift.
You know, I had videos as longas an hour, an hour and a half.
(04:44):
I have videos that are 15minutes, 20 minutes, but I go
live every Monday, and that isfor an hour.
And so if someone's gonna showup every week in the middle of
their day to give me an hour oftheir time or they're gonna
catch the replay and watch foran hour, I am not going to waste
their time.
And so what that means is Istarted with the end in mind.
I want somebody to watch thisvideo.
(05:05):
And by the time they are donewatching the video, they walk
away transformed.
I want somebody to be able tosay, I want to change.
And so because I want to change,I'm gonna go sit down and watch
this video.
And at the end of this video,I'll be a different person.
This is my intent.
That's where I start from.
And so I'm like, okay, whatproblem are they having?
What is the solution to thatproblem?
(05:25):
What are stories that I have inmy own life or stories that I
have in the lives of otherpeople that I've worked with, or
stories from the Bible that willshow them they can overcome
this?
What is the call to action I cangive them that will help them
take the next best step so thatafter they take this step, they
will experience a change intheir lives?
What is the thing that I willtell them that would crush the
biggest limiting belief thatthey have?
(05:47):
Do you see this is the way Ithought?
So every piece of content wastransformational.
Every.
In fact, somebody just postedrecently when I said, Hey,
we're, you know, we're only3,000 views away from a million.
And the person is like, and byfar, this is the best, the best
channel that I subscribe to,something to that term.
And this is a physicianentrepreneur.
(06:08):
Okay.
So it speaks to what I'm tellingyou about transformational
content.
Okay.
So the content wastransformational.
That's the second thing.
And maybe you hear this, andmaybe it's even a little
intimidating for you.
It was like, well, that's you,Dr.
Una.
I don't know if I can createthat kind of content.
Transformational content is notabout being a genius and saying
transformational things.
That is not what it's about.
(06:29):
It's about leaning into theperson you talk to, being aware
of the problems they solve, theproblems they have, and coming
to solve them.
Being aware of the questionsthey have and they're you're
coming to answer them, beingaware of the fears that they
have and you're showing them howthey can overcome it.
Being aware of simple mistakesthat they're making and showing
them, oh, there's a better way.
It's not about being a genius,it's about having a heart to
(06:51):
help people.
That's what it's about.
So I don't want you to hear thisand say, oh yeah, good for you.
I want you to know that you cando this.
It's about intention.
It's about intention.
Okay.
Okay, so that's the secondthing.
The third thing is consistentcontent.
Okay.
People will not build a routinearound a routine you didn't
build.
So if you're saying, oh, I wouldlove for people to subscribe to
(07:15):
my channel, watch all my videos,listen to all my podcasts, all
of those things, but they cannotpredict when you're gonna show
up.
They're not gonna build aroutine about it around it.
The first time I learned this, Ilearned this from the Entre MD
podcast.
I didn't know anything aboutanything when I started the
Entre MD podcast.
This was six years ago at thistime, oh well, almost six years
ago.
And I remember I would have anepisode every Monday.
(07:36):
And I was like, I'm just gonnado every Monday.
Actually, when we started wasMonday and Thursday.
I'm gonna have an episode everyMonday and Thursday till
whenever.
And then I said, Oh, wait aminute.
I'll just commit to that.
I don't know how this is gonnawork.
And I was talking to somebody,and the person said, Oh, you're
my commute to work on Monday.
Why could they say that?
Because there was an episodeevery Monday.
Somebody else said, You're mywalk with my dog on Monday
(08:00):
evenings.
So this person comes back fromwork, grabs her dog, they go on
a walk, she's listening to thepodcast.
Do you see this?
People started building routinesaround what was my routine.
This is when I learned that.
And so when I did this, Istarted initially by releasing a
pre-recorded video every Monday.
But it is so much easier for meto do it live than to pre-record
(08:21):
it.
And there's a community aspect.
I can shout people out and I canhear their questions in real
time and bring some answers andall of this stuff.
The energy of a live experienceis just different.
And for me, it's a zone ofstrength, okay?
Because I go live a minimum ofnine times a week.
Like I'm showing up and doingsome kind of live thing nine
times a week.
(08:42):
So this is my jam.
Okay.
So if pre-record is your thing,you can do it.
You lean into what is a strengthof yours.
If you haven't discovered whatyour strength is yet, just own
something.
It doesn't matter.
So then I started going liveevery Monday, and there has been
a video every Monday for 18months.
Now, some Thursdays we've had asecond video and stuff like
that, but Monday, every Monday,clockwork is happening.
(09:05):
Okay.
All right, so consistentcontent.
If you will build a routine,they will build a routine around
it.
Okay.
So that's number three.
Number four, relentlesspromotion.
Okay.
If you are going to createcontent, understand that your
content will need two things.
It will need you creating it andit will need you promoting it.
If you're not going to promoteit, don't do it.
(09:26):
Because it's not going to goanywhere.
Nobody's going to listen to it.
Nobody's going to find it.
So you promote it.
When you look at the biggestpodcast, right?
Like Joe Rogan, I don'tpersonally follow him, so I
don't know what he does topromote his podcast.
But I do follow diary of theCEO.
I mean, this is one of thebiggest podcasts in the world.
And he still shows up every timeto say, subscribe to the YouTube
(09:48):
channel.
He still shows up every time inthe comments to say, if you like
this, subscribe and share itwith somebody else.
He still does multiple reels todraw people in so they can go
get the full episode.
He still does this every singleweek.
And it's one of the biggestpodcasts in the world.
It's his top three.
I don't remember if it's two orthree.
And so if he's doing that, it isan exceptionally interesting
(10:11):
amount of pride for us to thinkwe don't have to do this, right?
For us to think our content isso good that we don't have to do
this.
No, you can havetransformational content.
But if it's transformationalcontent that nobody sees, it's
not transformational becausenobody saw it.
So relentless promotion.
So for me, what that looks likeis I have a community where
every Monday I'm like, hey, I'mgoing live.
(10:33):
Remember, you know, come catchit, share with your friends, all
of those things.
I come back in Tuesday, onTuesday, oh my goodness, the
live yesterday was mind-blowing.
You need to go watch it if youhaven't watched it.
And it's transformational.
And I know it will solveproblems because that was my
intent.
So selling it is not hardbecause I'm like, guys, you're
dealing with XYZ.
This is the antidote.
Go watch it.
And I would tell them, like,we're on a mission to help
(10:55):
people, right?
So when you watch it, pay itforward, share it with somebody
else.
Comments, right?
Like because the it makes thealgorithm happy and it'll show
it to more people.
So relentless promotion.
And we send out an email everyMonday or Tuesday to say, this
is a video, go watch it.
And when do we do this?
Every week.
Every single week.
Okay.
So we're promoted.
Somebody comes to me, they say,I have this problem.
(11:16):
I'm like, pull up YouTube.
And I pull up a video, I'm like,go watch that, and then we'll
talk, right?
Because I'm solving problems.
So I'm like, here, go listen toit.
That's number four, relentlesspromotion.
And let me just stop and saythis because people sometimes
like, I feel like I'm botheringpeople.
People should know.
They've watched a really goodone from me.
So they shouldn't need me toremind them every time.
This is human nature.
It's not one-time promotion,it's not one-off promotion, it's
(11:38):
not promotion until you get yourfirst fire video.
It's relentless promotion.
Okay.
All right.
So that's number four.
Number five, now, the thingsthat I've talked about are
things that would, I mean, theythey help all of it.
And your relentless promotion istalking about organic reach.
But what I found is that if youget the algorithm on your side,
the algorithm will do anunbelievable amount of promotion
(12:01):
for you.
Okay.
So we're going to talk about thenext four things we're going to
talk about are things that makethe algorithm happy.
So the algorithm will promote itfor you because the algorithm
has access to billions ofpeople.
You have access to whoever's inyour audience.
So for me, that looks like aboutbetween 10 and 12,000 people,
right?
But the algorithm has billionsof people.
(12:23):
Okay.
So we want to make the algorithmhappy.
Okay.
So number five is thumbnailoptimization.
Before I started doing YouTube,I didn't, I just thought, you
know, thumbnail, make it pretty,whatever, right?
The thing about your thumbnailis that there are millions and
millions and millions of videosthat go up on YouTube, right?
And your thumbnail is what willfirst make somebody stop, what
will make them stop the scroll.
(12:45):
And so if you're going to payattention to the actual content,
what you say, you also want topay attention to what will stop
the people from scrolling sothey can look, they can listen
to what you have to say, right?
And so thumbnail optimization.
So in the beginning for us, wewere just throwing things on
there.
And then I started learning.
And I learned that basicallywhat the algorithm wants is for
(13:06):
you to get people to stop theirscroll, click on a title, watch
a video, watch another video.
That's what they're looking for.
So thumbnail is the thing thatwill make them stop the scroll.
And so I started learning thisstuff.
I'm like, oh, okay.
And I started looking at videosthat did really well.
What did their thumbnails looklike?
Right?
They had fewer words.
They were in bold.
They used contrast.
They didn't use whole bodies.
(13:28):
They used more face and all ofthis stuff.
And I'm like, okay.
So we started experimenting.
So YouTube, for what I do withit, is the great experiment.
Okay.
So the great experiment.
So we're experimenting withdifferent things to see what
works, but you have to payattention to your thumbnail.
So we pay attention to thethumbnail and even the caption,
the words on the thumbnail.
(13:48):
I used to think before I starteddoing the title, the thumbnail,
same thing, whatever.
No, the thumbnail stops thescroll.
The title gives, sells them onwhy.
Like, yes, you were right.
Like, click on it, right?
And so they're two differentthings.
And so if I'm gonna payattention to what the actual
content is, I'm gonna payattention to what words I want
on the thumbnail, and I'm gonnapay attention on what words I
(14:09):
want on the title, which isnumber six, is next thing,
right?
So I pay attention.
So when I create an outline, theoutline includes the thumbnail
caption.
Like I give it thought, right?
I give it thoughts.
When I'm scrolling throughYouTube, I pay attention to the
thumbnails that grab myattention.
I'll give you an example.
In on YouTube, there's thiswhole thing of trending
captions, right?
(14:29):
For thumbnails, where there's acaption that takes off and
you'll see different people useit.
Like, you know, thousands ofpeople use it like in different
ways, but it's the samethumbnail caption.
So before my birthday, I saw athumbnail title that actually
blew my mind.
This was right before mybirthday.
And I saw a video, it was anoutlier for this person.
(14:52):
So I don't have the exactnumbers, but I'll give you an
example of what an outliermeans.
So let's say she had 7,000,10,000 views per video, but in
this video, she hit 2 million.
I was like, wait, what happened?
And then this is what thethumbnail caption said because
it made me stop.
Okay.
It said, don't waste your life,exclamation mark.
Okay.
That's what it said.
(15:12):
And then it said, you know, I'lltell you what I used mine for.
Like it took me 40 plus years torealize what I'll tell you in 17
minutes.
That was the framework.
So don't waste your life.
And then it took me 40 plusyears to realize what I'll tell
you in 17 minutes.
So when I saw it, I was like,this is brilliant.
I didn't even know it wastrending.
I'm like, this is brilliant.
(15:34):
So what I did is I didn't watchthe video because I what I was
studying for was, you know,thumbnails and all stuff.
I didn't watch the video.
It's not somebody that I follow,but I took the same caption,
don't waste your life, right?
Exclamation mark.
I was about to turn 46.
And of course, I do a video.
Like I usually reflect thelessons I've learned, all those
kind of things.
So I would usually do a videoaround my birthday.
(15:55):
And so I took this.
It took me 40 plus years torealize what I'll tell you in X,
because I wouldn't know untilI'm done with the video, right?
Like how long the video will be.
And so then I started talkingabout, it's actually a really
good video.
Started talking about thebiggest lesson I learned is that
my greatest assignment is tobecome.
Every time I change, everythingchanges.
And so there's no point tryingto change the external stuff.
(16:16):
There's sometimes no point oftrying to say, you know, like
I've been trying to do this, Ialways procrastinate all that,
all that.
Like if you're procrastinating,there's someone you haven't
become.
You haven't become the personwho does that kind of thing.
And because you don't do thatkind of thing, you don't have
the thing, right?
I did that recorded, it took 17minutes, right?
So it took me 40 plus years torealize what I'll tell you in 17
minutes.
And that video, I think we had6,000 views on it, which at the
(16:40):
time, I mean, like, period,that's that was good for my
channel, right?
And so that video did really,really well.
What was that?
That was just me payingattention to the thumbnail to
optimize, right?
Like, how do you optimize?
What kind of thumbnails work?
So some of them, I'm like, oh,that's so good.
I don't copy the content, right?
Like until today, I haven't evenwatched the video, but I'm like,
(17:00):
I that's exactly the containerthat I can put this other thing
in.
And if you look, you'll see,you'll see that, you know, like
all over.
So that was that piece.
So thumbnail optim optimization.
The next thing was titleoptimization.
And it's the same as a thumbnailin the sense that you pay
attention to it.
You don't just randomly say fivethings that would like what
you're teaching, because we'reteachers, right?
(17:21):
It's just not your an outline, asummary of your content.
It's like, what do I, how do Ineed to position this in such a
way that somebody will click?
How do I need to position thisin such a way that somebody's
like, oh my goodness, this is asolution for the problem I've
been facing?
Like, how do I position it thatway?
So that's what we did for titleoptimization and started playing
around with those things, thethings that get attention of
people, the things I will makethem click and all of that.
(17:43):
Because again, what does thealgorithm want?
Stop the scroll, get them toclick, get them to watch that
video, get them to watch anothervideo.
Okay.
Okay.
So that's what that's number sixis title optimization.
Number seven, 30 secondretention optimization.
Now, so for this piece, if youlook at YouTube analytics, if
you already have a YouTubechannel, you'll see that it does
(18:04):
measure how many people arestill watching at the 30-second
mark because the attention spanthere is so short.
Like people are kind of checkingit out.
Do I want to watch this and allthose things?
So, which means you can't justget in, oh, my name is Dr.
Una, I'm a board certifiedpediatrician.
Click.
Nobody, like, no, your first 30seconds are not for you to
introduce yourself.
The 30 seconds is for you toconvince them on why they should
(18:28):
watch your video, right?
So, for instance, the the lastone I did before this video was
brainwash yourself for success.
And in that video, I started bysaying, You have been
programmed.
Pause.
And people go like, wait,programmed?
What?
What do you mean?
Oh, you've been brainwashed.
You have been brainwashed.
They're like, brainwashed, whatdo you mean?
Who brainwashed me?
What does that mean?
(18:48):
Am I being manipulated?
All this up.
I was like, you have beenbrainwashed.
And that may be because of howyou are raised or where you grew
up or the experiences thatyou've had and all that.
And that has shaped you into theperson who thinks the way you
think, into the person who actsthe way you act.
And so you have what you have.
Everybody's being brainwashed.
There's no such thing as aperson who's their own person.
(19:10):
You may hear people say, I'm myown man.
No, you're not.
You've been brainwashed.
But since you know that, I'mgoing to show you today how you
can hijack that system andbrainwash your own self for
success.
And if I was going to do anintroduction, I can then say,
hey, I'm Dr.
Una, this is what I do, XYZ.
But that's what that 30 second,that 30-second block is for.
(19:32):
Now, if you're going to payattention to the outline of the
content, what you're going toteach, all of these things,
you're also going to payattention to the thumbnail
caption, to the title.
Then you're also going to payattention to how am I going to
open the 30 seconds?
And people who are great onYouTube will literally spend an
hour, two hours working on the30 seconds to open the video.
(19:52):
Like, really.
Okay.
So we've had videos that havehad retention rates in the 70s,
in the 80s.
We actually had one that was 92.
It was so good.
The higher that is, the more theYouTube algorithm is like, oh,
this is good.
People really like it.
Let's show it to more people.
Now, as they show it to morepeople, the number will drop a
little bit because, you know,like it can be a little random.
(20:13):
But if it's not high at all,they're not showing.
Like if you start with, I'm aborn certified pediatrician.
And the reason why I wanted tobe a pediatrician, let me break
it to you.
Nobody cares about you.
Nobody cares.
That's how I did it.
You don't go to YouTube to say,oh, I want to find a random
person and find out, you know,why they decided to be a
pediatrician.
They don't care.
They are there because they hada problem.
How do I do this?
How do I do this?
How do I think about this?
(20:33):
Why am I having an issue withthis?
That's why they're there.
And so your 30 seconds is totell them why they should listen
because you have the answer forwhat they're looking for, right?
Okay.
So 30-second optimization,30-second retention
optimization.
Number eight.
Number eight is the open loop.
Okay.
Is the open loop.
And what is the open loop?
It's the bridge between thevideo they're watching and the
(20:54):
next video you want them towatch.
Now, this is something I doreally, really well 50% of the
time.
I need to get better at it.
But when I do it right, this iswhat I do.
When I create the outline ofwhat I want to talk about, in
that video, I tell them aboutthe next video they need to
watch.
Like what we're teaching nowcreates this other question.
And the answer to that questionis this on this other video,
(21:16):
right?
So you create a loop.
So when somebody watches onevideo, they go to watch the next
video.
So for instance, I may betalking about how to map out
your day, right?
Time management strategies andstuff like that.
And then I may say, but thestarting point of all of this is
you have to have your goals likeclearly articulated because
there's no way to plan your dayeffectively if you don't have a
(21:37):
clear picture of where you'regoing ultimately.
That's beyond the scope of whatwe're talking about today.
But once we're done with this,this is the next video you want
to watch.
My goal setting workshop, blah,blah, blah, blah.
Right.
And so that creates a bridge.
Now, first of all, it's good forthe people, right?
If you're creating greatcontent, it's good for them to
watch your content.
But second of all, what are youdoing for the algorithm?
You're seeing, ooh, thumbnail isgood.
(21:58):
People are clicking, people arestopping.
Title is good, people areclicking.
Content is good, people arewatching the video, right?
And then fourth is ooh, afterthis, they're going to the next
video.
This is amazing.
This is going to another video.
And then it's like, show thisvideo to everybody.
Okay.
So this is something that we do.
So when I create the outline,part of the outline, my outline
(22:19):
is not just the outline of whatI'm going to say.
Includes the thumbnail caption,it includes the title, includes
the next video I want them to gowatch.
It's all in there.
Okay.
Number nine.
Number nine is retentionstrategies.
Okay.
It will also measure whatpercentage of your video they
watch.
Okay.
It could be 20%, 30%, 40%,right?
And all of this stuff.
On average, what percentage ofyour video do they watch?
(22:41):
The higher the percentage, themore people they will show it
to.
So there are retentionstrategies.
For instance, if I come on andsay, I'm going to show you seven
strategies that will help yousave an extra 10 hours a week.
Oh my goodness, you do not wantto miss number seven.
This is something that it was amistake I was making every year
for 15 years, but I finallyfigured it out.
(23:03):
Right?
What have I done?
I've set the stage where I'vetold you there's seven.
I've told you you've got tolisten to number seven.
So that's what you're going todo.
You're going to listen to all ofit and get number seven.
That's the other thing that wedid so that, you know, they stay
on.
That's on a macro level, if youwant.
Even on the micro level, I cansay, okay, so strategy number
(23:24):
one, you're going to do isstrategy number two.
That I was about to get ahead ofmyself, but oh my goodness, I'm
going to tell you this storyright after this, right?
So it means, oh, you listen tothis, but you have to wait for
the story.
So there's a micro version,right?
Okay.
And this might sound like a lot,but once you start putting in
the reps, these are things thatyou just start doing by default.
So retention strategies.
These all make the algorithmhappy.
(23:45):
And the algorithm is happy, itstarts showing it to a lot of
people.
So for instance, we had a videoand this was a video on prayer.
And this video, I had no clue itwas going to do well.
In fact, it's so funny, it wassomething that I had taught in
church.
And I was just like, I don'tfeel like doing like a video
today.
Pull that, repurpose it, put iton here, boom.
And so we put it on there.
I don't remember what the30-second retention rate was,
(24:07):
but it was in the 80s, right?
So it was super high.
The thumbnail was good, thetitle was good.
And before I knew what washappening, it was at 50,000
views, then 60,000 views, then100,000 views.
It is so funny that that videowas released in November of
2024.
And except for two months thisyear, it has been the video that
(24:32):
has had the most views everysingle month since then.
It's like the gift that keepsgiving.
Okay, so in October, in October,we got 28,000 views from that
one video.
Meanwhile, I have no video.
I released it in October thathad 28,000 views, right?
But it made the algorithm reallyhappy.
Okay.
And that leads me into number10.
(24:53):
And number 10 is do more of whatworks.
It took me a number of months toget this.
So I did that video, I was onprayer, and it exploded.
I was doing videos on everythingelse, right?
Strategies, this, timemanagement, goal setting, all
this kind of stuff.
I didn't do another video onprayer.
But it was like, if it workedwell, do part two.
And so I did another video onprayer and it took off.
Like, you know, it was 10,000views, then 20, then 30.
(25:16):
I think now it that video isabout 60,000 views, but I did it
many months after, right?
And I was like, oh, it's eitherpeople have a lot of questions
about that, or they're not surehow to do it, or they think it's
controversial, or I don't knowwhat it is.
But the thing is, if it works,do it.
And so if I wanted to have avideo that did really, really
well every single month, whatwould I do?
(25:37):
I do a video on prayer everysingle month.
That video on its own hasbrought in about 7,000
subscribers.
And on the whole channel, I have19,000 subscribers, right?
Seven of them came from onevideo, right?
And so when I do videos onprayer, that's the one that
attracts the most new people,right?
Attracts the most new people andall of those things.
(25:59):
I was like, eh, do more of whatworks.
For instance, I noticed when Ido my pre-recorded videos, I get
more new people.
When I do my lives on Monday, Iget more returning views, right?
So new views, returning views.
And so what is the principle?
Do both.
Like have your lives that go outand do your thing, and you're
(26:22):
maintaining your community, andreturn viewers are coming, and
then have your pre-recordedmaybe on a Thursday, and people
who've never heard about youheard will hear about you, and
then they'll join the Mondaycrew, right?
So the thing is you look at youranalytics and you're looking for
what's working, and you do moreof what's working and less of
what isn't.
This whole journey on YouTubehas been an eye-opener for me
(26:46):
because it's put us in aposition where now I have the
faith-based channel, right?
Which I I kind of wanted tohave, but I was like, I don't
even know how I'm gonna fit thatinto my life.
So I have that.
The second thing is we have amillion views.
We have 19,000.
Well, you know, at the time whenthis is released, would have
crossed, you know, we're 100subscribers away from 20,000.
(27:07):
So we have 20,000 subscribers.
We have people who've watchedthe video in 84 countries.
Can you imagine that?
Like, and one of my things I sayall the time is I live a life of
global impact.
So this is like so magical forme.
Okay, so we have that, and wehave so many people who are
like, I never used to set goals,I didn't know how to manage
(27:28):
time, I didn't know how to pray,I never used to read my Bible, I
didn't know the word of God.
There's any, you know, privateapplication for it.
So many people.
I've made so many new friends.
So now if they come to Georgia,they'd come to our church and
say, hey, you know, I watchedyou have success by the book.
I just wanted to come say hi ormeet you in person.
I made so many new friends thatway.
And I've just had this, I'vebeen able to create this legacy
(27:51):
body of work that my kids canwatch.
My kids, like, how does mommythink?
How did she learn all like whatare the principles that made her
who she is?
They can look at that.
And then for my faith-basedcommunity, it literally 10x the
community, like literally inless than 18 months.
And so it's been so powerful forme.
And I share this to you, not tosay, oh, this is what I did,
(28:11):
it's so awesome, but to tell youthis is what I did and to break
it down so you can see how to doit too.
I would want nothing more thanfor you to leverage a platform
like YouTube, or if you're doingyour podcast, that's fine too.
You know, I do that for EntreMD,this, you know, the platform
you're on.
But if you can take this, youput yourself in a position where
you can be a thought leader, youcan impact so many people, you
(28:34):
can open up so many doors, somany opportunities, and it will
rock your world.
As physicians, it's not uncommonfor us to be quiet or to hide
our voices or to feel like wedon't have a voice, but you do
have a voice.
Back in the day, there weregatekeepers.
There are no gatekeepersanymore.
You can literally start withyour phone, start a YouTube
channel, and put in the work.
(28:56):
Now, this is a snapshot of 18months.
So, of course, there are timeswhen I wanted more views and I
didn't have those views.
Of course, there was a time Iwanted the subscribers to grow
faster and they didn't growfaster.
Of course, you know me, and youprobably know that I would have
set a goal to be at a millionsubscribers by now.
But this is the deal.
If you would say, I'm gonna dothis and I'm gonna spend the
next five years, 10 years justgetting really good at this, you
(29:18):
can enjoy the journey and thenyou can become really great at
this, right?
Because mastery is the goal.
Mastery is the goal.
Like, of course, it's about theresult, but it's about the
results in the quest formastery.
So I want to challenge you.
Say yes to your journey if youhaven't started it yet.
Go all in on your journey if youalready have, but leverage
YouTube and use it to changeyour life, change the lives of
(29:41):
so many people, expand yourimpact, expand your business,
expand your thought leadership,open the doors for so many
opportunities because it willreally change your life.
And what I'd really appreciateif you're like, oh my goodness,
this was so good.
I just I just loved it.
It was so good.
Share it with the doctors inyour world.
Take it and share it with atleast 10 doctors.
Tell them, oh my goodness, youneed to watch this.
(30:01):
You need to listen to this.
All right.
That's all, but thank you.
You can send me a DM and say,Dr.
and I shared it with 10 people.
It was so good.
And congratulations on a millionviews.
Okay?
Alright, rooting for you, andI'll see you on the next
episode.
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