July 17, 2025 • 42 mins
In just 28 days, I took my brand-new YouTube channel from 100,000 total views to 112,000—and in today’s episode, I break down exactly how it happened.
These aren’t fluffy tactics. These are seven rock-solid strategies that can transform your visibility and impact—especially if you're a physician entrepreneur ready to leverage content creation to scale your business.
From consistency and multiple content modes to the #1 thing that made the biggest difference , I’m walking you through the same roadmap that has helped me grow a legacy library of content watched in 72 countries. 🌍
Whether you’re a podcaster, private practice owner, or coach—this will shift the way you think about content.
If you’ve been playing it safe, this is your sign to go all in.
Let’s jump right into it!
___
Key Takeaways:
00:00 – From 100K in 10 Months to 112K in 28 Days
04:23 – Creating Authentic, Evidence-Based Content
11:51 – The YouTube Growth Journey
14:49 – Seven YouTube Growth Strategies
22:54 – Do More of What Works
34:00 – Measuring Success and Making Impact
41:26 – Take Action and Join the Revolution
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
In this whole process , I learned some principles that
I know have put us in aposition where chances are, we
will be growing much quickerthan we have previously.
Now that I've discovered aprinciple, and that principle
I'm going to share is numberseven, because I'm going to show
you the seven things that madeit possible for us to go from
(00:23):
100,000 in 10 months to 112,000in 28 days.
Okay, so, seven things, butnumber seven is the thing.
Speaker 2 (00:34):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Imna.
Speaker 1 (00:55):
Okay.
So I had come on here to talkabout how I got 100,000 views on
my brand new YouTube channel inthe first 10 months.
Okay, so here's an update,because now, in the last 28 days
, we have had 112,588 views.
I want you to think about that.
(01:15):
It took us 10 months to do100,000 the first time, and now
it's taken us 28 days to do112,000.
And now it's taken us 28 daysto do 112,000 views Mind
boggling.
Okay, now I am sharing this withyou because I want to see you
win, whether you are on YouTube,whether you have a podcast, I
(01:36):
know you have the message and Iwant it to be able to reach your
world, like the people it'sintended for, and to create so
much change.
Change that would be soimportant now, meaning that it's
intended for and to create somuch change.
Change that would be soimportant now.
Meaning that it's changing thelives of people.
It's getting people to comework with you.
It's getting people to comework with you so they can get
even bigger results.
It's creating opportunities foryou, opportunities you didn't
(01:56):
even plan for.
And, beyond that, it's creatingthis legacy body of work that,
even after you've been gone fora really long time, your work
will still be changing lives.
I started doing content likelong-form content, podcasts,
youtube all of that you knowpretty early on, so, let's say,
(02:17):
eight years ago thereabout.
I started podcasting almostseven years ago and I was just
committed to doing it.
I never said I was going topodcast for six months or a year
or anything like that.
I was just committed to doingit.
I never said I was going topodcast for six months or a year
or anything like that.
I was just like I'm going topodcast, right.
I think when I developed aprofound respect for podcasting
or YouTubing, whichever was whenthis was during the pandemic
(02:41):
and I was listening to somebody.
He was talking about how toprepare your business and your
life for challenging times andhe was dead.
He had been dead for a decade,okay, but here I was listening
to it and it was like he was inthe moment, telling me exactly
what I needed to know at thatmoment and I thought about it
(03:02):
and you guys know I'm all about.
One of the things reallyimportant to me is that I live a
life that is meaningful, thathelps a lot of people, that I
complete why I think I'm here onearth.
So when I'm done, I'm gone LikeI did it all, I complete my
assignment, I'm good, and so tothink that I can do that and
after being gone, my life can behelping so many people arguably
(03:26):
more people, helping morepeople than some of the lives of
people who are alive I thoughtabout it.
I was so mind blown and that'swhen I really fell in love with
content creation, right, likeintentional, nicely curated
content creation, and so youknow.
So I'm going to talk about it alot.
I'm always going to talk aboutit.
I mean, it's helped us grow ourbusinesses, it's helped us
(03:47):
build audiences, it's helped ushelp at this point, like, all
together, if you put all my fivecompanies together, we're
talking hundreds and hundreds ofthousands of people.
That's wild to think about,right?
So, anyway, so this YouTubechannel we're going to give it a
little bit of context here.
So I am primarily a podcaster.
(04:09):
So for EntreMD, I'm primarily apodcaster and, at the end of
the day, I've studied a lot ofpeople.
They are primarily one, right,and so there are people who are
primarily podcasters, but theyhave videos on YouTube.
There are people who, like,they are on YouTube but they're
primarily podcasts, right, andthere are others who are
primarily YouTubers, but theyalso have podcasts.
(04:30):
So for EntreMD, I'm primarily apodcaster and I'm not a fan of
teaching things that I don't do.
I'm a big fan of experimenting,going through the process,
coming down and say okay, guys,this is how we win, right?
I'm a big fan of doing that andactually it's a really good
thing.
I'm going to give you a littleside story.
I was toying around with theidea of making a planner of
(04:53):
sorts, which I've thought aboutfor a really long time, but
anyway, I digress.
I digress from my digression.
So I went on YouTube and I waslike let me just do some
research into, you know,planners, what people use, what
people do and all of thosethings.
And I found this lady and shewas talking about planners and
the right way to do it and whatplatform to use and how to ship
(05:14):
it and all of these things.
But the video was from a yearago, okay.
So I was like, okay, let me goto her channel so I can see what
she's talking about now.
And then she was talking abouthow to get your first thousand
subscribers.
I was like wait, hold on whatjust happened here, Okay.
So I go back to look and shehadn't talked about the planner
(05:35):
stuff in years.
I said, okay, now you guys knowI'm a student of business,
right?
So I start looking.
So I look at her website andall the planners say out of
stock.
So I go to a video that she didagain over a year ago.
That was like you know what youshould know before you started,
but what she would have donedifferently if she started her
planning business.
(05:56):
In the process of listening tothat video I then find out that
she was doing all those videosabout how to do your planner
when she hadn't even watched herplanning business.
Like she was literally justcreating the planners and she
created so many different kindsof planners, got a whole bunch
of inventory.
She didn't do any marketresearch to see if the people
(06:16):
cared about her planners at alland all of those things.
So she ended up selling some,but it wasn't a business that
actually took off.
She ended up selling some, butit wasn't a business that
actually took off.
And I was like no, and I'm notcondemning anybody, but I just
want to show you something,right?
So here she is and people wouldhave followed her and said, oh,
this is a way to do a planningbusiness and this is a way to do
this and this is a way to dothat.
(06:37):
She hadn't even done it.
This is why I'm committed tonot teaching what I don't do,
even though I'm committed to notteaching what I don't do.
Even at the EntrepreneurialBusiness School, I don't teach
what I don't do.
I don't teach what I don't do.
I don't teach what I haven'testablished as a pattern that
works for others.
I don't do it.
So, anyway, I just thought I'dthrow that out there.
So we want to be people who areauthentic, who are genuine, who
(06:58):
share things that there'sevidence that they work we've
worked them, you know, and stufflike that.
But anyway, so I said all thatto say this.
So I would talk about YouTube,from how to figure out your
content and all of those things,but I hadn't played around
enough with YouTube to say, okay, guys, this is how you grow on
YouTube, right.
(07:19):
And so in one of myorganizations, which is a
nonprofit it's faith-based, it'sa nonprofit I have a mentorship
call that I do every morning.
It's a prayer call.
It's prayer teaching.
So it's a prayer call I doevery morning and I was like man
, I would love to teach, butit's an hour so there's just not
(07:40):
enough time to do the teacherrequired to pray properly.
And then the teaching, all ofthose things.
I said, okay, why don't I takethe teaching I want to do
anywhere and put it on YouTubeand just build a YouTube channel
for it?
So I decided to do that,started doing that, and then I
thought I was like, wait aminute, now I have an
opportunity to grow on YouTubepractice, on YouTube practice,
(08:01):
all these things I've beenteaching and all of these things
, and then come back and tell mypeople this is how you kill it
on YouTube.
Okay, so that's kind of howthis all came up.
So the YouTube channel iscalled Success by the Book and
at this point is 14 months old.
Okay, all right, so we had hadand I want to tell you this
(08:21):
piece because it gets people alot, right, okay, so launched
the channel in April of 2024.
Okay, and so we get, you know,200 views here, 300 views here,
you know stuff like that.
And then in June we had ourfirst, you know, viral moments,
if you will.
We had a video that went toboom.
(08:41):
I think in the first month itwent to 50,000 views.
It's like whoa, and it was onprayer.
Okay, it was on prayer and Iwas like, wow, this is amazing
Now, what you and I andeverybody would think is right
after that.
Then you know, the next videowill be 50,000, all that stuff.
It never went back to 300, butnow maybe it's like 800, 600,
(09:03):
you know stuff like that.
And I remember going like wow.
So I was like, okay, it took me19 videos to get to our first
quote unquote viral video.
I'm just committed, I'm going.
But when I said I'm committed,I'm going, I was like I'm going
for 19 more videos.
Okay, so we do, we get to 19,we get to 20, we get to, we keep
(09:24):
going.
And it's just like you knowmarginally better and things
like that.
I'm like, oh man, you know.
And so I'm saying that to youto say don't stop.
When I started YouTube, I waslike I'm in it, I'm in it.
I wasn't trying it, I wasn't.
I was like I'm in it and I'mgoing to keep going at it.
I'm going to keep iterating,I'm going to keep iterating, I'm
(09:53):
going to keep getting betterand then we'll see, but I'm in
it, okay.
So anyway.
So June right, we started inApril, june, we had our first
viral-ish video.
So we go June, july, august,september, october, nothing,
it's just like marginally better.
And then we hit November, andthe first one that did really
well was a video on.
It wasn't on prayer, it was onfinances why Christians are
broke Very provocative, if youwill like, annoying title.
And then so we had so November,boom, we hit our next video.
(10:18):
Okay, that went viral, and sothat did even better than the
one in June.
I don't remember the exactnumbers, but it went bonkers, it
went like completely bonkers,and so that did even better than
the one in June.
I don't remember the exactnumbers, but it went bunkers, it
went like completely bunkers,and that was in November.
Okay, so it went pretty quickly, you know, to 50,000, then
60,000, then 70,000.
At this moment, I thinkyesterday, got to 120,000.
(10:41):
Okay, so the video just wentOkay.
So, so November, and I'm like,okay, you know, like we've had
two months before we hit amoment Now we've had June to
November, so that's five monthsbefore we hit it.
I was like what's the worstthat can happen?
So you start doing, I'miterating, I'm trying all the
things, I'm doing all thesethings and it's slowly but
(11:05):
steadily growing.
Okay, slowly, but steadilygrowing.
We get to 10 months, we're at100,000, which is pretty cool,
and we're just steadily growing.
But the funny thing and I'llexplain why this is important
later is the video we did inNovember on prayer was the best
performing video in every 28 dayperiod after it, like, no
(11:30):
matter what I produced, it wasstill the video that brought in
the most views.
Okay, so pretty interesting.
So then we keep producing, keepproducing, keep producing.
And then we get to July, andthen we have another video take
(11:50):
off, like really take off inthree weeks is done, 39,000
views, okay.
And in this whole process Ilearned some principles that I
know have put us in a positionwhere, chances are, we will be
growing much quicker than wehave previously, now that I've
(12:13):
discovered a principle, and thatprinciple I'm going to share as
number seven, because I'm goingto show you the seven things
that made it possible for us togo from 100,000 in 10 months to
112,000 in 28 days.
Okay, so, seven things, butnumber seven is the thing.
Okay, but these one through sixmatter, like seven is not going
(12:34):
to work without them.
Okay, so let's run throughthese, and if you're here and
you're like.
But, dr Una, I'm a podcaster.
Take the many of the principles.
You can take a run with them,um, but this is going to work
and I will tell you if you are.
If you are in private practice,please hear me.
It is my desire for everyprivate practice owner to have a
YouTube channel.
It will work wonders for yourpractice.
(12:57):
It would work wonders.
Now, this is right, but a lotof coaches will have podcasts
and stuff like that.
I have a podcast, right, I lovepodcasts.
I tried a podcast in my privatepractice.
They're like what's a podcast?
And that's not to say theydon't know what a podcast is,
but they're more into YouTubeand there's no point fighting
people.
You go to the platform wherethey already are and when people
can see you, it's verydifferent from when they just
(13:18):
hear you and all that.
So, anyway, these are the seventhings.
Number one is consistency.
Is consistency?
For almost every single week, Ihad two new videos that went
out every week.
For almost every single week, Ihad two new videos that went
out every week.
Two videos, okay, and I willtell you that doesn't mean I was
recording two videos everysingle week.
Well, the way I did it andwe'll talk about the mode in a
(13:44):
second.
But for some of those videosthey were old videos.
In fact, the video I told youabout in November, that is now
at 120,000 views, was pulled outof something I taught in person
in church three years ago.
I just didn't feel likerecording and I told my team.
I was like you will pull thatvideo, you edited it, put it on
(14:04):
the channel, goodbye.
So when that was the video likeliterally on my channel right
this moment, that is the bestperforming video.
And it was an old video andmany of you have old videos.
You know what I'm saying.
So if they're good ones, justgo pick them.
But anyway, it's consistency.
And so I had two videos goingout every single week, two
videos.
There was a cadence to it andall of those things.
(14:25):
Consistency matters, okay,consistency matters.
Like today, literally beforecoming on to record, I can pull
it up so I can read it exactlyword for word from my Facebook.
I will tell you what I posted.
Okay, so this is my Facebookpage.
I said today I don't feel likerecording today.
(14:46):
This is what I posted.
I don't feel like recordingtoday, so I'm going to go record
.
And here I am recording.
Okay, is it going to be a hugevalue to you?
Yes, do I feel like?
Did I feel like when I started?
No, most times when I starttalking I do feel like it, but I
didn't feel like it.
I was like I just want to chilland not do anything, but anyway
, okay.
So here I am.
(15:06):
So number one consistencymatters.
Okay, and if you need to buildsystems of accountability to
keep you consistent, then you doso.
But consistency matters.
People tell you oh, you know,sometimes it just depends on
what you're feeling.
Don't let the people that areconsistent make you feel any
kind of way.
Consistency matters.
If people know that they willget a video from you on Monday
and Thursday, they will plan,they will add your routine to
(15:28):
their routine.
If you don't have a routine,they're not going to add your
lack of routine to their routine, okay.
So consistency matters.
Don't believe what people tellyou, that it doesn't.
It does Okay.
Number two using multiple modes.
Okay, using multiple modes.
So I have done a for months.
(15:49):
This has now become my system,where I go live on that channel
every Monday at 12 noon and thenI have a pre-recorded video
that goes out on Thursday.
That's kind of the way I'vedone it Now.
In the beginning I did it tokind of test, because
entrepreneurship is just a bigexperiment, right, like you kind
of want to get a feel for whatworks.
And what I noticed is with mylive videos, because it was live
(16:14):
and live is my jam, it wasn'tmy jam.
So if you're feeling like it'snot my jam, it can become your
jam.
Live is my jam.
Now, right, I know how to carrythe room.
I know how to get people toengage with me, to engage with
each other.
They enjoy it, I enjoy it.
It's like a whole thing.
It's like a whole thing.
(16:35):
It's a whole vibe, right?
Okay, so I show up live.
So I get a lot of returningviewers.
Right, when you look at theback end of the data for YouTube
, I get a lot of returningviewers.
Okay, and not as many newviewers.
Right, and less new subscribers.
Okay, with my pre-recordedvideo, I get more new viewers,
less returning viewers, a lotmore new subscribers because new
(16:57):
people are finding it.
And so, because I'm doing both,then I'm having this thing
where the old timers are comingback and all that.
I have this thing where newpeople are finding the
subscribers are coming.
So it gives me a good balance.
And so after I did theexperiment and noticed the
difference between the two, Ijust kept both of them.
Right, I carried.
(17:18):
I'm like the live does what itdoes, the prerecorded does what
it does, and I'll just keep both.
So multiple modes has workedreally well for me.
Am I telling you to do that?
Not necessarily Okay, but foryou, multiple modes could be be
you do your pre-recorded videosand you do your shorts and
you're getting a lot moresubscribers through your shorts,
right like.
So there are so many differentways, but that's just the way I
(17:40):
did it and it's worked.
It's kind of like multipleapproaches doing multiple things
that are all making my youtubechannel work.
So that's the second thing.
The third thing is that Ipromote every video, guys.
So when I see somebody start aYouTube channel and they do a
video and they have five views,what it tells me is that they
(18:01):
didn't promote the video,because your mom, your dad, your
uncle and their cats will getyou more than five views, right
Like.
So if we're gonna bedisciplined enough to produce
the content, we wanna bedisciplined enough to promote it
.
Right Like, promote it.
And so what?
We're running about a thousand.
So a thousand twelve hundredthereabout.
(18:36):
Those are the number of peoplewho come up every morning.
Okay, you would think, becausethey know there's a YouTube
channel.
It's twelve hundred people.
All you have to do is saythere's a video today.
It's not the way it works, okay, people respond to different
things, okay.
So let me tell you what I doEvery day.
There's, every time there's anew video, it goes to my email
(18:57):
list and they have a video andwhy this is a video to watch and
the difference you'll make inyour life and share it with the
people in your world.
We also post it to the Facebookgroup for the community and
we're like this is the videothat is, you know if I'm going
live.
They're like oh, dr Una isgoing live at this time or this
is a video.
This is the reason why you wantto watch it.
Go watch it.
Be sure to share it with thepeople in your world.
Then, on the live calls we haveevery morning, I'm like guys,
(19:20):
we have a new video today.
This is a video, go watch it.
And a lot of times, like on aMonday, when I go live on Monday
, I'll tell them if you miss thelive.
You want to go catch us?
I'm literally promoting ittwice, right?
And then on the YouTubecommunity, we would do the post,
right.
(19:40):
So just say, hey, there's thisnew video on the channel, come
check it out.
Do you see what I mean?
Like, because with an audiencethat size, the tendency is to
think it's not required.
Marketing is required.
It's always required.
Selling is always required.
People will not do what youthink they will do.
They will do what you inspirethem to do.
Okay, so if I could sit here,if I could sit on any points
(20:02):
other than number seven, I wouldsit on this one.
You must promote your videos.
Now you may be thinking well, Idon't have a thousand people
who come on and join me everymorning.
Please hear me when I say this.
It's so.
Besides the point, who do youhave?
It's not about what you don'thave, it's about what you do
have.
You have family, you havefriends, you have clients, you
(20:23):
have patients, you have teammembers, you have all kinds of
people.
Okay, you have to promote it.
There's no point creatingvideos you have no intention of
promoting.
The algorithm is not even goingto pay you any mind until they
see that, oh, people haveinterest in it and all of those
kind of things.
You've got to promote yourvideos.
(20:44):
You have to, you have to, okay?
So that's the level of effortthat we put behind every single
video, and there are otherthings.
I'll break it down as we go.
So that's the level of effortthat we put behind every single
video, and there are otherthings.
I'll break it down as we go.
So that's number three.
Number four this is a huge one.
Now let me tell you, this isspecific to YouTube.
It doesn't apply as much topodcasts, but this is specific
to YouTube.
Youtube rewards you for doingthese things three things.
(21:10):
You for doing these things,three things For getting people
to stop scrolling, so they clickon your video.
Okay, they watch your video, alot of your video, and they go
on to watch another video.
If you do that, what that meansis you're keeping people longer
on the platform, and if youkeep them longer on the platform
, you're creating a win for them, because now they can show ads
(21:30):
and do all of those things.
If you do that, they willreward you.
They will reward you with morepeople, because they're like oh,
this person is so good, he'sjust keeping everybody on the
platform.
She's keeping everybody on theplatform.
If people come on your videoand they bounce, then they're
like we don't want to show thembecause we're not making any
(21:52):
money off of this person.
So it's all about a win-win,right, it's all about a win-win.
So number four is on every video, I recommend the next video,
every video, I recommend thenext video, every video.
Okay, I'm like, oh my goodness,like, this is, this is the
video that you need to go watchright now.
(22:13):
So, for instance, for this one,right, if I was doing this
primarily on YouTube, I couldsay I did a video on how to
create 52 pieces of content in60 minutes.
That's the next video to gowatch, right, and so what that
does is it keeps people.
So they've come, they'vestopped to scroll, they're
(22:34):
watching and they continuewatching, right, and YouTube's
like oh my goodness, sendeverybody.
Okay, that's the way that works, okay, so I recommend the next
video.
On every video, the idea iskeeping people on longer, which
is a win-win, okay, so, yes, itmakes YouTube happy, but, of
course, the longer time peoplespend with you, the more they
know, like and trust you, themore likely they are to work
(22:55):
with you, the more likely theyare to refer you and all of
those things.
Okay, number five.
Number five is that I createevergreen content and I treat it
accordingly.
So let me explain what I meanby that.
I'm not just creating videosbased on fads, based on what's
happening in the news and all ofthose things.
I'm thinking like think all theway back.
(23:16):
I'm thinking about creatingthis body of work where my
children can say I wonder whatmade mommy the way she was?
And they have a thousand videosthat are systematic and
methodically arranged, thateverything they're looking for
is in it, right.
They're looking for stuff forfinances there.
They're looking for thingsabout marriages there.
(23:37):
They're looking for thingsabout you know, mindset stuff
and maintaining your peace isthere.
And they look about thingsabout prayer and studying your
Bible.
All that is all there, right,and so they can use it.
You see what I'm saying.
So I'm not creating.
I'm not just creating stuff tobe creating stuff.
I'm creating a resource bank.
Okay, I'm creating a vault Now.
(23:58):
So because I create that wayNow, so because I create that
(24:22):
way, I can then treat itaccordingly.
So when somebody so now, andthis is so fun, I just found all
the questions people ask me andI made videos about them.
So one of the things that willhappen so you know, my husband
and I, we pastor a church, right, and so someone will come and
say I've met somebody and I kindof want to know.
You see the one.
And I'm like, well, I have ninequestions.
I would ask you about that,like nine places to look.
So I made a video.
And so when they tell me that,I'm like, wait, that is so
awesome and all, I'm like, okay,open up your YouTube and pull
up the link.
I'm like, here you go.
Okay, so why don't you watchthis and put your thoughts
(24:43):
together and let's sit and talkabout it?
Guess what?
It's a whole one hour.
I don't have to be talkingRight, but, but I'm, but I am
talking right through my video.
So it becomes this resource.
Somebody tells me I'm reading myBible.
I'm struggling.
Like you know, I find it boring.
I fall asleep.
I really want to read it, butI'm struggling and I have a
video of, oh, how I read myBible in six months after
struggling to read it for fiveyears.
(25:03):
I'm like, here you get a linkright.
Just the other day, someone'slike oh, my goodness, I really
need to talk to you.
Mom, guilt is like, is doing anumber on me.
I'm like what.
Pull up your phone, here you go,here's a video, and so that
whole library.
Right, like when you say youhear from God I don't know what
that means.
I'm like, here you go, here's avideo, right, and so I use it
(25:32):
as a resource.
Because, guess what, when allthese people find the video and
it answers their questions, theygo watch more videos.
So think of you.
Let's say you run a privatepractice, for instance, right,
think of the things people askyou all the time, like as a
pediatrician, they're going toask you about poop.
They're going to ask you about,you know, sleeping at night.
My baby is cross-eyed, mybaby's sped up, like, literally,
you just create videos, right,so is it doing the work of
(25:53):
attracting the people, bringingyour patients and all those
things?
It's doing that.
And every time somebody saysand my mom is so worried because
my child is cross-eyed, You'relike here I was, like you have
more stuff to give them.
Okay, all right.
So, and if you're a coach,think about all the questions
people ask you.
Maybe these are the reasonsthey don't work with you.
They ask all these questions orthe things that get confused,
(26:15):
you know, whatever those, youjust start creating a bank of
content, when people maybe theysend you DMs or they ask you
questions in the comments andthings like that just go after
it, right?
Even this video.
How is it that I'm ending updoing this?
I said, hey guys, in the last28 days we had 112, 588 views on
our YouTube channel.
Who wants to debrief on how?
(26:36):
Exactly the seven things thatmade this possible?
And I got a bunch of people whosaid, yes, I'm like, okay, so
guess what I'm going to do afterthis is all edited and stuff
like that.
I'm just going to go post thelink.
You get a link, you get a link,everybody gets a link.
Right, so that way you wouldnow have this resource thing and
it just becomes like peoplefind it, then they binge and
(26:58):
watch five, six, seven, eightvideos.
So even on my YouTube videos,when people ask questions, now
I'm like that's a great question.
I recorded a video to answer it.
Here's the link, check it out.
Happy to answer any follow-upquestions.
Do you see what I'm saying?
So I treat it accordingly.
Okay, and that leads to a lotmore growth because many people
will find it and they watch somany videos and they tell other
(27:20):
people about all these videosand it just keeps going All
right.
Number six strategic outlining.
Guys, I talk a lot.
I speak a lot.
Like I just told you, I host acall every morning.
I've done that for five years.
I speak a lot.
That's an hour every day forfive years.
I do the math.
I talk a lot, and if anybodycould wing this, I can wing it.
(27:43):
But let me tell you what Idon't do.
I don't wing it.
I outline every video.
I outline this video Like Ioutline every Now, specifically
for YouTube.
Let me tell you what thatoutline looks like, because it's
not random.
Okay, it's not random.
The outline is not just whatI'm going to talk about.
(28:04):
So I have an outline.
I take the time to research.
What is my thumbnail captiongoing to be?
Because that's what makespeople stop.
Okay, what's my thumbnailcaption going to be.
What's my title going to be?
In the beginning, I didn't knowany better.
So my thumbnail caption and mytitle, they were the same.
No, that's a waste of YouTubereal estate.
So I'm like this is thethumbnail caption, this is the
(28:29):
title, this is the hook.
Like, this is what I'm going tosay in the first 30 seconds, so
people can lean in and notscroll away.
Then this is the intro.
Whichever story or whatever I'mgoing to use, or statistic,
whatever that is to kind ofconnect with the people.
I reign them in properly.
This is the next video I'mgoing to recommend, right, and
(28:53):
this is what I'm going to do tokeep people to the end.
So, for instance, you will seethat I said and I'm not
manipulating, it's the truththat I introduced it.
And then I said, oh my goodness, number seven is like the one
right, and so what does that do?
That makes you stay to see whatnumber seven is right.
And in the YouTube world,they're like oh my goodness,
(29:16):
people are loving this video,they're still here on this video
and all of this kind of stuff.
Okay, so I map all of that outbefore I start speaking, before
I start creating the YouTubevideo.
That is the way to createefficiency with your channel
right, where you're able to doso much in that short period
(29:37):
with your video.
Okay, so, strategic outlining,that's what I call it.
Number seven okay, so we're atnumber seven.
Okay, number seven is asvaluable as one through six, and
this is what number seven is,and this is what I say in
EntreMD, in the EntreMD businessschool all day, every day, and
twice on Sunday.
Do more of what works.
Okay, because I just had a ohmy goodness, what is wrong with
(29:58):
you?
Moment.
Okay, with this whole explosionthat happened, and I'll read
those stats, or stats as of twodays ago.
I will show you the stats as oftoday, okay, but here's the
deal.
Okay, here's the deal.
Hear this the first video thatwent viral in June of 2024, two
months in was on finances.
(30:18):
It's why Christians are broke.
Okay, so I talked about thatFantastic, wonderful finances.
It's why Christians are broke.
Okay, so I talked about thatFantastic, wonderful.
The video in November was onprayer.
Okay, and when it comes toprayer prayer in the spirit, all
those kinds of things it can bewhat some people consider
controversial.
So when I first did, I was like, oh man, I don't have time for
(30:41):
all the keyboard warriors whoare going to come out because of
this one, and I decided I wasgoing to do it.
So it shocked me to no end thatthat was my best performing
video, okay.
So when it took off and it wentviral, I was like what in the
world?
Right?
People from all over the world.
That video has been watched in72 countries, like all kinds of
stuff.
I'm like, okay, and then I goabout my marital way.
(31:01):
Okay, so I'm doing all thethings I'm doing, I'm doing all
the things I'm doing.
And then I get to the end ofJune and I say huh, since
November, every 28-day period,no matter what I have talked
about, the video from Novemberon prayer is still my best
(31:22):
performing video, no matter whatI've done.
And I'm like Dr Una, do more ofwhat works, okay.
So I did another video onprayer and I'm going to give you
because this is, I mean, it'sso mind blowing to me, and I'm
going to give you Because thisis so mind-blowing to me and I
(31:43):
can't believe I didn't see this.
So that video now I'm pullingit up right here as we speak,
that video now is three weeksold, three weeks old today, and
that video has 39,000 views,three weeks old, and I said Okay
(32:08):
.
So for the first time sinceNovember, okay, eight months ago
, the first time since November,there's been another video that
has been the best performingvideo in a 28-day period, and
it's on the same topic.
I was like, okay, well, let'ssee.
And so last week I did anothervideo that is a spinoff on the
(32:33):
same topic, same type of prayer,and that video, in seven days,
has 7,000 views.
So let me show you somethingelse, because this blew my mind.
This completely blew my mind.
So I then looked at this 28-dayperiod.
(32:56):
I said, okay, what are the bestperforming videos?
Video number one is the one Idid three weeks ago on prayer.
Video number two is the videoso that did 38, 39,000.
Video number two is the onefrom November on prayer.
It has 10,000 views.
Okay, video number three is thevideo I did last week, seven
(33:16):
days ago, on prayer.
It has 7,000 views.
So the top three performingvideos in this time period are
on the same topic, the sametopic.
So why did it explode?
Because I did more of whatworked.
That's all, that's, that's all.
Like, yes, all these otherthings, of course, all these
(33:39):
other things, but but, and Ijust picked what worked and I
just kept working it and I waslike, dr Una, you say this all
the time.
You say do more of what worksand less of what.
Doesn't?
You say this all the time?
You say this all the time.
You say do more of what worksand less of what.
Doesn't?
You say this all the time.
You say this at least fivetimes a week, but I missed it.
I completely missed it.
Okay, so I took what worked.
(34:02):
I did part two, I did partthree and let me tell you
something about that topic.
I can do 20 different videosfrom 20 different angles and not
repeat myself.
So guess what I was like?
I would probably, once or twicea month, come back to this.
I can talk about whatever Iwant to talk about, but once or
(34:22):
twice a month I'm coming backhere.
Why?
It's what the people want andit's what I love to talk about.
So, right, so maybe you're here.
You're bored about talkingabout quote, unquote the same
thing.
Please do like, learn from me.
I took one for the team, so youdon't have to, right?
I took one for the team, so youdon't have to.
(34:43):
So find what is working on yourchannel and work it.
Don't feel like, oh, I have to,I have to talk about you know
one million different things.
No, you don't.
You don't.
You can talk about a few things, but you definitely want to
talk about the winners.
Just come at them fromdifferent angles, right?
So the first one was fivereasons why you must pray every
(35:05):
day.
The second one was how you canpray for hours without getting
tired.
So you know it's the same butit's different.
And then like the connectionbetween prayer and wealth, right
, so, and then I can do inhealth and I can do in raising
kids, and I can do in academicsuccess, I can do, and I've
experienced all of these things,so I can do all kinds of stuff
(35:26):
with that.
Right, I can still come backwith five more reasons why you
should pray every day, likeliterally literally right.
I can still come back with fivemore reasons why you shouldn't
pray every day, like literallyliterally, right, okay.
So, anyway, this is the point.
The point here is the onethrough six.
They're true, and if you don'tdo them, your videos will
(35:49):
underperform, they will not doas well as they need to do.
But what created the biggestshift for us was number seven.
Do more of what works.
Right.
If it worked, do part two.
If it worked, do part three.
If it worked, do part four.
Just go for it.
Okay, okay, this moment.
(36:11):
And so in 14 months, we have15,843 subscribers.
We have 120,000 views.
In the last 28 days, we have3,000 new subscribers.
In the last 28 days, we have26,000 watch time hours.
(36:32):
This one I'm going to do themath for because I want you to
get it 26,000 watch time hoursis like 1,083 days, like if one
person were to do that, it meansthey were watching your videos
24 hours a day for 1,083 days,which is for 1,083 days, which
is let's put that in years,which is 2.96 years.
(36:55):
Call it three years.
Three years, three years worthof content.
That is powerful, okay.
An estimated ad revenue is$1,600, right, so super powerful
.
And what has this done for ouraudience?
It's grown our audiences.
(37:25):
It's grown the faith-basedbooks that we're selling.
All of those things, all ofthose things are happening and
it's just unbelievable.
And we're 14 months in and Iwant you to apply them in your
own business.
I want you to apply them toyour podcast, I want you to
apply it to your YouTube channel.
If you don't have a YouTubechannel, I want to invite you to
start one.
It's really going to make ahuge difference in your business
, like huge difference, okay,and I want you to think about
(37:47):
this for a second, because forme, now we have, for the whole
channel, we have about wecrossed 700,000 views today.
Okay, for the whole channel,we've been watched in 72
countries.
I have had people from SouthCarolina, california, nigeria,
(38:10):
zambia, cote d'Ivoire, the UK,canada.
Come to Georgia, come to attendone of our services.
I said I found you on Successby the Book and I started coming
for your prayer calls and Ijust wanted to meet you is the
most ridiculous thing.
And people, when they talkabout the life change and
(38:34):
talking about how all aspects oftheir lives are better and how
their marriages are better andtheir kids are better and all
kinds of things happening andtheir businesses are better,
they're in the best shape oftheir lives and all of these
things, to think that because Iwould turn on a camera, I could
have that level of impact isridiculous.
(38:56):
Right, and so we're talking.
I mean, like there's all thisstuff and this is one aspect
right, there there's EntreeMDand all the things that are
happening there.
There's all, there's all ofthis.
And I'm saying that because withthe business you do, and I'm
(39:26):
saying that because with thebusiness you do, maybe because
of you know, like it's a brickand mortar in a local area maybe
you're going to touch a millionpeople, 10 million people, 5
million people, 100 millionpeople.
Think about the lives you couldtouch.
Your business is going to grow,your revenue is going to grow,
your team is going to grow.
All of that is going to growand you would change so many
(39:47):
lives.
And you're a physician, whichmeans that you have some of the
greatest expertise, some of thegreatest experiences, the
greatest stories.
You have such great credibilityjust because of the DR and so
many people follow you.
(40:07):
So many people believe you andso many people will follow you.
So many people believe you andso many people will have their
lives changed by you, and thatmatters.
I want to invite you to not giveit up.
You may not like the way yourvoice sounds.
You may think you have an.
You may say, oh, I have anaccent.
You may say I'm not a techperson.
(40:28):
You may say I'm shy.
You may say I don't know whatto say.
I've said all those things andI want to tell you you don't
need to be perfect to do YouTube.
You just need to do YouTube todo YouTube, and you just need to
make a decision to do it likeyou mean it and you know.
Create such a great impact foryour audience, get access to so
(40:51):
many more clients and patientswhose lives you can transform,
and this will change everythingfor you.
It will change everything foryou.
So I want to invite you.
I want to invite you to do thisand embrace this, and embrace
what is possible and, whetheryou're launching a new channel,
you're committed to relaunchingit.
You can send me a DM onFacebook or Facebook or
Instagram and say, dr Una, I'mit.
You can send me a DM onFacebook or Instagram and say,
(41:13):
dr Una, I'm all in.
Now this is a link to myYouTube channel.
I want to come, support you,amplify, maybe throw out some
comments and stuff like that and, man, imagine what this could
be.
So I'm rooting for you.
Go do it.
This is a whole revolution.
You know how we are on Tram D,so I want you to take this
episode, share it with at least10 doctors in your life.
(41:34):
Tell them hey guys, let's go dothis.
Like everybody's talking, we'resilent.
Like, let's go do this and I'llsee you, my friend, on the next
episode of the UnfriendlyPodcast.
In this whole process , I learned some principles that
I know have put us in aposition where chances are, we
will be growing much quickerthan we have previously.
Now that I've discovered aprinciple, and that principle
I'm going to share is numberseven, because I'm going to show
you the seven things that madeit possible for us to go from
(00:23):
100,000 in 10 months to 112,000in 28 days.
Okay, so, seven things, butnumber seven is the thing.
Speaker 2 (00:34):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Imna.
Speaker 1 (00:55):
Okay.
So I had come on here to talkabout how I got 100,000 views on
my brand new YouTube channel inthe first 10 months.
Okay, so here's an update,because now, in the last 28 days
, we have had 112,588 views.
I want you to think about that.
(01:15):
It took us 10 months to do100,000 the first time, and now
it's taken us 28 days to do112,000.
And now it's taken us 28 daysto do 112,000 views Mind
boggling.
Okay, now I am sharing this withyou because I want to see you
win, whether you are on YouTube,whether you have a podcast, I
(01:36):
know you have the message and Iwant it to be able to reach your
world, like the people it'sintended for, and to create so
much change.
Change that would be soimportant now, meaning that it's
intended for and to create somuch change.
Change that would be soimportant now.
Meaning that it's changing thelives of people.
It's getting people to comework with you.
It's getting people to comework with you so they can get
even bigger results.
It's creating opportunities foryou, opportunities you didn't
(01:56):
even plan for.
And, beyond that, it's creatingthis legacy body of work that,
even after you've been gone fora really long time, your work
will still be changing lives.
I started doing content likelong-form content, podcasts,
youtube all of that you knowpretty early on, so, let's say,
(02:17):
eight years ago thereabout.
I started podcasting almostseven years ago and I was just
committed to doing it.
I never said I was going topodcast for six months or a year
or anything like that.
I was just committed to doingit.
I never said I was going topodcast for six months or a year
or anything like that.
I was just like I'm going topodcast, right.
I think when I developed aprofound respect for podcasting
or YouTubing, whichever was whenthis was during the pandemic
(02:41):
and I was listening to somebody.
He was talking about how toprepare your business and your
life for challenging times andhe was dead.
He had been dead for a decade,okay, but here I was listening
to it and it was like he was inthe moment, telling me exactly
what I needed to know at thatmoment and I thought about it
(03:02):
and you guys know I'm all about.
One of the things reallyimportant to me is that I live a
life that is meaningful, thathelps a lot of people, that I
complete why I think I'm here onearth.
So when I'm done, I'm gone LikeI did it all, I complete my
assignment, I'm good, and so tothink that I can do that and
after being gone, my life can behelping so many people arguably
(03:26):
more people, helping morepeople than some of the lives of
people who are alive I thoughtabout it.
I was so mind blown and that'swhen I really fell in love with
content creation, right, likeintentional, nicely curated
content creation, and so youknow.
So I'm going to talk about it alot.
I'm always going to talk aboutit.
I mean, it's helped us grow ourbusinesses, it's helped us
(03:47):
build audiences, it's helped ushelp at this point, like, all
together, if you put all my fivecompanies together, we're
talking hundreds and hundreds ofthousands of people.
That's wild to think about,right?
So, anyway, so this YouTubechannel we're going to give it a
little bit of context here.
So I am primarily a podcaster.
(04:09):
So for EntreMD, I'm primarily apodcaster and, at the end of
the day, I've studied a lot ofpeople.
They are primarily one, right,and so there are people who are
primarily podcasters, but theyhave videos on YouTube.
There are people who, like,they are on YouTube but they're
primarily podcasts, right, andthere are others who are
primarily YouTubers, but theyalso have podcasts.
(04:30):
So for EntreMD, I'm primarily apodcaster and I'm not a fan of
teaching things that I don't do.
I'm a big fan of experimenting,going through the process,
coming down and say okay, guys,this is how we win, right?
I'm a big fan of doing that andactually it's a really good
thing.
I'm going to give you a littleside story.
I was toying around with theidea of making a planner of
(04:53):
sorts, which I've thought aboutfor a really long time, but
anyway, I digress.
I digress from my digression.
So I went on YouTube and I waslike let me just do some
research into, you know,planners, what people use, what
people do and all of thosethings.
And I found this lady and shewas talking about planners and
the right way to do it and whatplatform to use and how to ship
(05:14):
it and all of these things.
But the video was from a yearago, okay.
So I was like, okay, let me goto her channel so I can see what
she's talking about now.
And then she was talking abouthow to get your first thousand
subscribers.
I was like wait, hold on whatjust happened here, Okay.
So I go back to look and shehadn't talked about the planner
(05:35):
stuff in years.
I said, okay, now you guys knowI'm a student of business,
right?
So I start looking.
So I look at her website andall the planners say out of
stock.
So I go to a video that she didagain over a year ago.
That was like you know what youshould know before you started,
but what she would have donedifferently if she started her
planning business.
(05:56):
In the process of listening tothat video I then find out that
she was doing all those videosabout how to do your planner
when she hadn't even watched herplanning business.
Like she was literally justcreating the planners and she
created so many different kindsof planners, got a whole bunch
of inventory.
She didn't do any marketresearch to see if the people
(06:16):
cared about her planners at alland all of those things.
So she ended up selling some,but it wasn't a business that
actually took off.
She ended up selling some, butit wasn't a business that
actually took off.
And I was like no, and I'm notcondemning anybody, but I just
want to show you something,right?
So here she is and people wouldhave followed her and said, oh,
this is a way to do a planningbusiness and this is a way to do
this and this is a way to dothat.
(06:37):
She hadn't even done it.
This is why I'm committed tonot teaching what I don't do,
even though I'm committed to notteaching what I don't do.
Even at the EntrepreneurialBusiness School, I don't teach
what I don't do.
I don't teach what I don't do.
I don't teach what I haven'testablished as a pattern that
works for others.
I don't do it.
So, anyway, I just thought I'dthrow that out there.
So we want to be people who areauthentic, who are genuine, who
(06:58):
share things that there'sevidence that they work we've
worked them, you know, and stufflike that.
But anyway, so I said all thatto say this.
So I would talk about YouTube,from how to figure out your
content and all of those things,but I hadn't played around
enough with YouTube to say, okay, guys, this is how you grow on
YouTube, right.
(07:19):
And so in one of myorganizations, which is a
nonprofit it's faith-based, it'sa nonprofit I have a mentorship
call that I do every morning.
It's a prayer call.
It's prayer teaching.
So it's a prayer call I doevery morning and I was like man
, I would love to teach, butit's an hour so there's just not
(07:40):
enough time to do the teacherrequired to pray properly.
And then the teaching, all ofthose things.
I said, okay, why don't I takethe teaching I want to do
anywhere and put it on YouTubeand just build a YouTube channel
for it?
So I decided to do that,started doing that, and then I
thought I was like, wait aminute, now I have an
opportunity to grow on YouTubepractice, on YouTube practice,
(08:01):
all these things I've beenteaching and all of these things
, and then come back and tell mypeople this is how you kill it
on YouTube.
Okay, so that's kind of howthis all came up.
So the YouTube channel iscalled Success by the Book and
at this point is 14 months old.
Okay, all right, so we had hadand I want to tell you this
(08:21):
piece because it gets people alot, right, okay, so launched
the channel in April of 2024.
Okay, and so we get, you know,200 views here, 300 views here,
you know stuff like that.
And then in June we had ourfirst, you know, viral moments,
if you will.
We had a video that went toboom.
(08:41):
I think in the first month itwent to 50,000 views.
It's like whoa, and it was onprayer.
Okay, it was on prayer and Iwas like, wow, this is amazing
Now, what you and I andeverybody would think is right
after that.
Then you know, the next videowill be 50,000, all that stuff.
It never went back to 300, butnow maybe it's like 800, 600,
(09:03):
you know stuff like that.
And I remember going like wow.
So I was like, okay, it took me19 videos to get to our first
quote unquote viral video.
I'm just committed, I'm going.
But when I said I'm committed,I'm going, I was like I'm going
for 19 more videos.
Okay, so we do, we get to 19,we get to 20, we get to, we keep
(09:24):
going.
And it's just like you knowmarginally better and things
like that.
I'm like, oh man, you know.
And so I'm saying that to youto say don't stop.
When I started YouTube, I waslike I'm in it, I'm in it.
I wasn't trying it, I wasn't.
I was like I'm in it and I'mgoing to keep going at it.
I'm going to keep iterating,I'm going to keep iterating, I'm
(09:53):
going to keep getting betterand then we'll see, but I'm in
it, okay.
So anyway.
So June right, we started inApril, june, we had our first
viral-ish video.
So we go June, july, august,september, october, nothing,
it's just like marginally better.
And then we hit November, andthe first one that did really
well was a video on.
It wasn't on prayer, it was onfinances why Christians are
broke Very provocative, if youwill like, annoying title.
And then so we had so November,boom, we hit our next video.
(10:18):
Okay, that went viral, and sothat did even better than the
one in June.
I don't remember the exactnumbers, but it went bonkers, it
went like completely bonkers,and so that did even better than
the one in June.
I don't remember the exactnumbers, but it went bunkers, it
went like completely bunkers,and that was in November.
Okay, so it went pretty quickly, you know, to 50,000, then
60,000, then 70,000.
At this moment, I thinkyesterday, got to 120,000.
(10:41):
Okay, so the video just wentOkay.
So, so November, and I'm like,okay, you know, like we've had
two months before we hit amoment Now we've had June to
November, so that's five monthsbefore we hit it.
I was like what's the worstthat can happen?
So you start doing, I'miterating, I'm trying all the
things, I'm doing all thesethings and it's slowly but
(11:05):
steadily growing.
Okay, slowly, but steadilygrowing.
We get to 10 months, we're at100,000, which is pretty cool,
and we're just steadily growing.
But the funny thing and I'llexplain why this is important
later is the video we did inNovember on prayer was the best
performing video in every 28 dayperiod after it, like, no
(11:30):
matter what I produced, it wasstill the video that brought in
the most views.
Okay, so pretty interesting.
So then we keep producing, keepproducing, keep producing.
And then we get to July, andthen we have another video take
(11:50):
off, like really take off inthree weeks is done, 39,000
views, okay.
And in this whole process Ilearned some principles that I
know have put us in a positionwhere, chances are, we will be
growing much quicker than wehave previously, now that I've
(12:13):
discovered a principle, and thatprinciple I'm going to share as
number seven, because I'm goingto show you the seven things
that made it possible for us togo from 100,000 in 10 months to
112,000 in 28 days.
Okay, so, seven things, butnumber seven is the thing.
Okay, but these one through sixmatter, like seven is not going
(12:34):
to work without them.
Okay, so let's run throughthese, and if you're here and
you're like.
But, dr Una, I'm a podcaster.
Take the many of the principles.
You can take a run with them,um, but this is going to work
and I will tell you if you are.
If you are in private practice,please hear me.
It is my desire for everyprivate practice owner to have a
YouTube channel.
It will work wonders for yourpractice.
(12:57):
It would work wonders.
Now, this is right, but a lotof coaches will have podcasts
and stuff like that.
I have a podcast, right, I lovepodcasts.
I tried a podcast in my privatepractice.
They're like what's a podcast?
And that's not to say theydon't know what a podcast is,
but they're more into YouTubeand there's no point fighting
people.
You go to the platform wherethey already are and when people
can see you, it's verydifferent from when they just
(13:18):
hear you and all that.
So, anyway, these are the seventhings.
Number one is consistency.
Is consistency?
For almost every single week, Ihad two new videos that went
out every week.
For almost every single week, Ihad two new videos that went
out every week.
Two videos, okay, and I willtell you that doesn't mean I was
recording two videos everysingle week.
Well, the way I did it andwe'll talk about the mode in a
(13:44):
second.
But for some of those videosthey were old videos.
In fact, the video I told youabout in November, that is now
at 120,000 views, was pulled outof something I taught in person
in church three years ago.
I just didn't feel likerecording and I told my team.
I was like you will pull thatvideo, you edited it, put it on
(14:04):
the channel, goodbye.
So when that was the video likeliterally on my channel right
this moment, that is the bestperforming video.
And it was an old video andmany of you have old videos.
You know what I'm saying.
So if they're good ones, justgo pick them.
But anyway, it's consistency.
And so I had two videos goingout every single week, two
videos.
There was a cadence to it andall of those things.
(14:25):
Consistency matters, okay,consistency matters.
Like today, literally beforecoming on to record, I can pull
it up so I can read it exactlyword for word from my Facebook.
I will tell you what I posted.
Okay, so this is my Facebookpage.
I said today I don't feel likerecording today.
(14:46):
This is what I posted.
I don't feel like recordingtoday, so I'm going to go record
.
And here I am recording.
Okay, is it going to be a hugevalue to you?
Yes, do I feel like?
Did I feel like when I started?
No, most times when I starttalking I do feel like it, but I
didn't feel like it.
I was like I just want to chilland not do anything, but anyway
, okay.
So here I am.
(15:06):
So number one consistencymatters.
Okay, and if you need to buildsystems of accountability to
keep you consistent, then you doso.
But consistency matters.
People tell you oh, you know,sometimes it just depends on
what you're feeling.
Don't let the people that areconsistent make you feel any
kind of way.
Consistency matters.
If people know that they willget a video from you on Monday
and Thursday, they will plan,they will add your routine to
(15:28):
their routine.
If you don't have a routine,they're not going to add your
lack of routine to their routine, okay.
So consistency matters.
Don't believe what people tellyou, that it doesn't.
It does Okay.
Number two using multiple modes.
Okay, using multiple modes.
So I have done a for months.
(15:49):
This has now become my system,where I go live on that channel
every Monday at 12 noon and thenI have a pre-recorded video
that goes out on Thursday.
That's kind of the way I'vedone it Now.
In the beginning I did it tokind of test, because
entrepreneurship is just a bigexperiment, right, like you kind
of want to get a feel for whatworks.
And what I noticed is with mylive videos, because it was live
(16:14):
and live is my jam, it wasn'tmy jam.
So if you're feeling like it'snot my jam, it can become your
jam.
Live is my jam.
Now, right, I know how to carrythe room.
I know how to get people toengage with me, to engage with
each other.
They enjoy it, I enjoy it.
It's like a whole thing.
It's like a whole thing.
(16:35):
It's a whole vibe, right?
Okay, so I show up live.
So I get a lot of returningviewers.
Right, when you look at theback end of the data for YouTube
, I get a lot of returningviewers.
Okay, and not as many newviewers.
Right, and less new subscribers.
Okay, with my pre-recordedvideo, I get more new viewers,
less returning viewers, a lotmore new subscribers because new
(16:57):
people are finding it.
And so, because I'm doing both,then I'm having this thing
where the old timers are comingback and all that.
I have this thing where newpeople are finding the
subscribers are coming.
So it gives me a good balance.
And so after I did theexperiment and noticed the
difference between the two, Ijust kept both of them.
Right, I carried.
(17:18):
I'm like the live does what itdoes, the prerecorded does what
it does, and I'll just keep both.
So multiple modes has workedreally well for me.
Am I telling you to do that?
Not necessarily Okay, but foryou, multiple modes could be be
you do your pre-recorded videosand you do your shorts and
you're getting a lot moresubscribers through your shorts,
right like.
So there are so many differentways, but that's just the way I
(17:40):
did it and it's worked.
It's kind of like multipleapproaches doing multiple things
that are all making my youtubechannel work.
So that's the second thing.
The third thing is that Ipromote every video, guys.
So when I see somebody start aYouTube channel and they do a
video and they have five views,what it tells me is that they
(18:01):
didn't promote the video,because your mom, your dad, your
uncle and their cats will getyou more than five views, right
Like.
So if we're gonna bedisciplined enough to produce
the content, we wanna bedisciplined enough to promote it
.
Right Like, promote it.
And so what?
We're running about a thousand.
So a thousand twelve hundredthereabout.
(18:36):
Those are the number of peoplewho come up every morning.
Okay, you would think, becausethey know there's a YouTube
channel.
It's twelve hundred people.
All you have to do is saythere's a video today.
It's not the way it works, okay, people respond to different
things, okay.
So let me tell you what I doEvery day.
There's, every time there's anew video, it goes to my email
(18:57):
list and they have a video andwhy this is a video to watch and
the difference you'll make inyour life and share it with the
people in your world.
We also post it to the Facebookgroup for the community and
we're like this is the videothat is, you know if I'm going
live.
They're like oh, dr Una isgoing live at this time or this
is a video.
This is the reason why you wantto watch it.
Go watch it.
Be sure to share it with thepeople in your world.
Then, on the live calls we haveevery morning, I'm like guys,
(19:20):
we have a new video today.
This is a video, go watch it.
And a lot of times, like on aMonday, when I go live on Monday
, I'll tell them if you miss thelive.
You want to go catch us?
I'm literally promoting ittwice, right?
And then on the YouTubecommunity, we would do the post,
right.
(19:40):
So just say, hey, there's thisnew video on the channel, come
check it out.
Do you see what I mean?
Like, because with an audiencethat size, the tendency is to
think it's not required.
Marketing is required.
It's always required.
Selling is always required.
People will not do what youthink they will do.
They will do what you inspirethem to do.
Okay, so if I could sit here,if I could sit on any points
(20:02):
other than number seven, I wouldsit on this one.
You must promote your videos.
Now you may be thinking well, Idon't have a thousand people
who come on and join me everymorning.
Please hear me when I say this.
It's so.
Besides the point, who do youhave?
It's not about what you don'thave, it's about what you do
have.
You have family, you havefriends, you have clients, you
(20:23):
have patients, you have teammembers, you have all kinds of
people.
Okay, you have to promote it.
There's no point creatingvideos you have no intention of
promoting.
The algorithm is not even goingto pay you any mind until they
see that, oh, people haveinterest in it and all of those
kind of things.
You've got to promote yourvideos.
(20:44):
You have to, you have to, okay?
So that's the level of effortthat we put behind every single
video, and there are otherthings.
I'll break it down as we go.
So that's the level of effortthat we put behind every single
video, and there are otherthings.
I'll break it down as we go.
So that's number three.
Number four this is a huge one.
Now let me tell you, this isspecific to YouTube.
It doesn't apply as much topodcasts, but this is specific
to YouTube.
Youtube rewards you for doingthese things three things.
(21:10):
You for doing these things,three things For getting people
to stop scrolling, so they clickon your video.
Okay, they watch your video, alot of your video, and they go
on to watch another video.
If you do that, what that meansis you're keeping people longer
on the platform, and if youkeep them longer on the platform
, you're creating a win for them, because now they can show ads
(21:30):
and do all of those things.
If you do that, they willreward you.
They will reward you with morepeople, because they're like oh,
this person is so good, he'sjust keeping everybody on the
platform.
She's keeping everybody on theplatform.
If people come on your videoand they bounce, then they're
like we don't want to show thembecause we're not making any
(21:52):
money off of this person.
So it's all about a win-win,right, it's all about a win-win.
So number four is on every video, I recommend the next video,
every video, I recommend thenext video, every video.
Okay, I'm like, oh my goodness,like, this is, this is the
video that you need to go watchright now.
(22:13):
So, for instance, for this one,right, if I was doing this
primarily on YouTube, I couldsay I did a video on how to
create 52 pieces of content in60 minutes.
That's the next video to gowatch, right, and so what that
does is it keeps people.
So they've come, they'vestopped to scroll, they're
(22:34):
watching and they continuewatching, right, and YouTube's
like oh my goodness, sendeverybody.
Okay, that's the way that works, okay, so I recommend the next
video.
On every video, the idea iskeeping people on longer, which
is a win-win, okay, so, yes, itmakes YouTube happy, but, of
course, the longer time peoplespend with you, the more they
know, like and trust you, themore likely they are to work
(22:55):
with you, the more likely theyare to refer you and all of
those things.
Okay, number five.
Number five is that I createevergreen content and I treat it
accordingly.
So let me explain what I meanby that.
I'm not just creating videosbased on fads, based on what's
happening in the news and all ofthose things.
I'm thinking like think all theway back.
(23:16):
I'm thinking about creatingthis body of work where my
children can say I wonder whatmade mommy the way she was?
And they have a thousand videosthat are systematic and
methodically arranged, thateverything they're looking for
is in it, right.
They're looking for stuff forfinances there.
They're looking for thingsabout marriages there.
(23:37):
They're looking for thingsabout you know, mindset stuff
and maintaining your peace isthere.
And they look about thingsabout prayer and studying your
Bible.
All that is all there, right,and so they can use it.
You see what I'm saying.
So I'm not creating.
I'm not just creating stuff tobe creating stuff.
I'm creating a resource bank.
Okay, I'm creating a vault Now.
(23:58):
So because I create that wayNow, so because I create that
(24:22):
way, I can then treat itaccordingly.
So when somebody so now, andthis is so fun, I just found all
the questions people ask me andI made videos about them.
So one of the things that willhappen so you know, my husband
and I, we pastor a church, right, and so someone will come and
say I've met somebody and I kindof want to know.
You see the one.
And I'm like, well, I have ninequestions.
I would ask you about that,like nine places to look.
So I made a video.
And so when they tell me that,I'm like, wait, that is so
awesome and all, I'm like, okay,open up your YouTube and pull
up the link.
I'm like, here you go.
Okay, so why don't you watchthis and put your thoughts
(24:43):
together and let's sit and talkabout it?
Guess what?
It's a whole one hour.
I don't have to be talkingRight, but, but I'm, but I am
talking right through my video.
So it becomes this resource.
Somebody tells me I'm reading myBible.
I'm struggling.
Like you know, I find it boring.
I fall asleep.
I really want to read it, butI'm struggling and I have a
video of, oh, how I read myBible in six months after
struggling to read it for fiveyears.
(25:03):
I'm like, here you get a linkright.
Just the other day, someone'slike oh, my goodness, I really
need to talk to you.
Mom, guilt is like, is doing anumber on me.
I'm like what.
Pull up your phone, here you go,here's a video, and so that
whole library.
Right, like when you say youhear from God I don't know what
that means.
I'm like, here you go, here's avideo, right, and so I use it
(25:32):
as a resource.
Because, guess what, when allthese people find the video and
it answers their questions, theygo watch more videos.
So think of you.
Let's say you run a privatepractice, for instance, right,
think of the things people askyou all the time, like as a
pediatrician, they're going toask you about poop.
They're going to ask you about,you know, sleeping at night.
My baby is cross-eyed, mybaby's sped up, like, literally,
you just create videos, right,so is it doing the work of
(25:53):
attracting the people, bringingyour patients and all those
things?
It's doing that.
And every time somebody saysand my mom is so worried because
my child is cross-eyed, You'relike here I was, like you have
more stuff to give them.
Okay, all right.
So, and if you're a coach,think about all the questions
people ask you.
Maybe these are the reasonsthey don't work with you.
They ask all these questions orthe things that get confused,
(26:15):
you know, whatever those, youjust start creating a bank of
content, when people maybe theysend you DMs or they ask you
questions in the comments andthings like that just go after
it, right?
Even this video.
How is it that I'm ending updoing this?
I said, hey guys, in the last28 days we had 112, 588 views on
our YouTube channel.
Who wants to debrief on how?
(26:36):
Exactly the seven things thatmade this possible?
And I got a bunch of people whosaid, yes, I'm like, okay, so
guess what I'm going to do afterthis is all edited and stuff
like that.
I'm just going to go post thelink.
You get a link, you get a link,everybody gets a link.
Right, so that way you wouldnow have this resource thing and
it just becomes like peoplefind it, then they binge and
(26:58):
watch five, six, seven, eightvideos.
So even on my YouTube videos,when people ask questions, now
I'm like that's a great question.
I recorded a video to answer it.
Here's the link, check it out.
Happy to answer any follow-upquestions.
Do you see what I'm saying?
So I treat it accordingly.
Okay, and that leads to a lotmore growth because many people
will find it and they watch somany videos and they tell other
(27:20):
people about all these videosand it just keeps going All
right.
Number six strategic outlining.
Guys, I talk a lot.
I speak a lot.
Like I just told you, I host acall every morning.
I've done that for five years.
I speak a lot.
That's an hour every day forfive years.
I do the math.
I talk a lot, and if anybodycould wing this, I can wing it.
(27:43):
But let me tell you what Idon't do.
I don't wing it.
I outline every video.
I outline this video Like Ioutline every Now, specifically
for YouTube.
Let me tell you what thatoutline looks like, because it's
not random.
Okay, it's not random.
The outline is not just whatI'm going to talk about.
(28:04):
So I have an outline.
I take the time to research.
What is my thumbnail captiongoing to be?
Because that's what makespeople stop.
Okay, what's my thumbnailcaption going to be.
What's my title going to be?
In the beginning, I didn't knowany better.
So my thumbnail caption and mytitle, they were the same.
No, that's a waste of YouTubereal estate.
So I'm like this is thethumbnail caption, this is the
(28:29):
title, this is the hook.
Like, this is what I'm going tosay in the first 30 seconds, so
people can lean in and notscroll away.
Then this is the intro.
Whichever story or whatever I'mgoing to use, or statistic,
whatever that is to kind ofconnect with the people.
I reign them in properly.
This is the next video I'mgoing to recommend, right, and
(28:53):
this is what I'm going to do tokeep people to the end.
So, for instance, you will seethat I said and I'm not
manipulating, it's the truththat I introduced it.
And then I said, oh my goodness, number seven is like the one
right, and so what does that do?
That makes you stay to see whatnumber seven is right.
And in the YouTube world,they're like oh my goodness,
(29:16):
people are loving this video,they're still here on this video
and all of this kind of stuff.
Okay, so I map all of that outbefore I start speaking, before
I start creating the YouTubevideo.
That is the way to createefficiency with your channel
right, where you're able to doso much in that short period
(29:37):
with your video.
Okay, so, strategic outlining,that's what I call it.
Number seven okay, so we're atnumber seven.
Okay, number seven is asvaluable as one through six, and
this is what number seven is,and this is what I say in
EntreMD, in the EntreMD businessschool all day, every day, and
twice on Sunday.
Do more of what works.
Okay, because I just had a ohmy goodness, what is wrong with
(29:58):
you?
Moment.
Okay, with this whole explosionthat happened, and I'll read
those stats, or stats as of twodays ago.
I will show you the stats as oftoday, okay, but here's the
deal.
Okay, here's the deal.
Hear this the first video thatwent viral in June of 2024, two
months in was on finances.
(30:18):
It's why Christians are broke.
Okay, so I talked about thatFantastic, wonderful finances.
It's why Christians are broke.
Okay, so I talked about thatFantastic, wonderful.
The video in November was onprayer.
Okay, and when it comes toprayer prayer in the spirit, all
those kinds of things it can bewhat some people consider
controversial.
So when I first did, I was like, oh man, I don't have time for
(30:41):
all the keyboard warriors whoare going to come out because of
this one, and I decided I wasgoing to do it.
So it shocked me to no end thatthat was my best performing
video, okay.
So when it took off and it wentviral, I was like what in the
world?
Right?
People from all over the world.
That video has been watched in72 countries, like all kinds of
stuff.
I'm like, okay, and then I goabout my marital way.
(31:01):
Okay, so I'm doing all thethings I'm doing, I'm doing all
the things I'm doing.
And then I get to the end ofJune and I say huh, since
November, every 28-day period,no matter what I have talked
about, the video from Novemberon prayer is still my best
(31:22):
performing video, no matter whatI've done.
And I'm like Dr Una, do more ofwhat works, okay.
So I did another video onprayer and I'm going to give you
because this is, I mean, it'sso mind blowing to me, and I'm
going to give you Because thisis so mind-blowing to me and I
(31:43):
can't believe I didn't see this.
So that video now I'm pullingit up right here as we speak,
that video now is three weeksold, three weeks old today, and
that video has 39,000 views,three weeks old, and I said Okay
(32:08):
.
So for the first time sinceNovember, okay, eight months ago
, the first time since November,there's been another video that
has been the best performingvideo in a 28-day period, and
it's on the same topic.
I was like, okay, well, let'ssee.
And so last week I did anothervideo that is a spinoff on the
(32:33):
same topic, same type of prayer,and that video, in seven days,
has 7,000 views.
So let me show you somethingelse, because this blew my mind.
This completely blew my mind.
So I then looked at this 28-dayperiod.
(32:56):
I said, okay, what are the bestperforming videos?
Video number one is the one Idid three weeks ago on prayer.
Video number two is the videoso that did 38, 39,000.
Video number two is the onefrom November on prayer.
It has 10,000 views.
Okay, video number three is thevideo I did last week, seven
(33:16):
days ago, on prayer.
It has 7,000 views.
So the top three performingvideos in this time period are
on the same topic, the sametopic.
So why did it explode?
Because I did more of whatworked.
That's all, that's, that's all.
Like, yes, all these otherthings, of course, all these
(33:39):
other things, but but, and Ijust picked what worked and I
just kept working it and I waslike, dr Una, you say this all
the time.
You say do more of what worksand less of what.
Doesn't?
You say this all the time?
You say this all the time.
You say do more of what worksand less of what.
Doesn't?
You say this all the time.
You say this at least fivetimes a week, but I missed it.
I completely missed it.
Okay, so I took what worked.
(34:02):
I did part two, I did partthree and let me tell you
something about that topic.
I can do 20 different videosfrom 20 different angles and not
repeat myself.
So guess what I was like?
I would probably, once or twicea month, come back to this.
I can talk about whatever Iwant to talk about, but once or
(34:22):
twice a month I'm coming backhere.
Why?
It's what the people want andit's what I love to talk about.
So, right, so maybe you're here.
You're bored about talkingabout quote, unquote the same
thing.
Please do like, learn from me.
I took one for the team, so youdon't have to, right?
I took one for the team, so youdon't have to.
(34:43):
So find what is working on yourchannel and work it.
Don't feel like, oh, I have to,I have to talk about you know
one million different things.
No, you don't.
You don't.
You can talk about a few things, but you definitely want to
talk about the winners.
Just come at them fromdifferent angles, right?
So the first one was fivereasons why you must pray every
(35:05):
day.
The second one was how you canpray for hours without getting
tired.
So you know it's the same butit's different.
And then like the connectionbetween prayer and wealth, right
, so, and then I can do inhealth and I can do in raising
kids, and I can do in academicsuccess, I can do, and I've
experienced all of these things,so I can do all kinds of stuff
(35:26):
with that.
Right, I can still come backwith five more reasons why you
should pray every day, likeliterally literally right.
I can still come back with fivemore reasons why you shouldn't
pray every day, like literallyliterally, right, okay.
So, anyway, this is the point.
The point here is the onethrough six.
They're true, and if you don'tdo them, your videos will
(35:49):
underperform, they will not doas well as they need to do.
But what created the biggestshift for us was number seven.
Do more of what works.
Right.
If it worked, do part two.
If it worked, do part three.
If it worked, do part four.
Just go for it.
Okay, okay, this moment.
(36:11):
And so in 14 months, we have15,843 subscribers.
We have 120,000 views.
In the last 28 days, we have3,000 new subscribers.
In the last 28 days, we have26,000 watch time hours.
(36:32):
This one I'm going to do themath for because I want you to
get it 26,000 watch time hoursis like 1,083 days, like if one
person were to do that, it meansthey were watching your videos
24 hours a day for 1,083 days,which is for 1,083 days, which
is let's put that in years,which is 2.96 years.
(36:55):
Call it three years.
Three years, three years worthof content.
That is powerful, okay.
An estimated ad revenue is$1,600, right, so super powerful
.
And what has this done for ouraudience?
It's grown our audiences.
(37:25):
It's grown the faith-basedbooks that we're selling.
All of those things, all ofthose things are happening and
it's just unbelievable.
And we're 14 months in and Iwant you to apply them in your
own business.
I want you to apply them toyour podcast, I want you to
apply it to your YouTube channel.
If you don't have a YouTubechannel, I want to invite you to
start one.
It's really going to make ahuge difference in your business
, like huge difference, okay,and I want you to think about
(37:47):
this for a second, because forme, now we have, for the whole
channel, we have about wecrossed 700,000 views today.
Okay, for the whole channel,we've been watched in 72
countries.
I have had people from SouthCarolina, california, nigeria,
(38:10):
zambia, cote d'Ivoire, the UK,canada.
Come to Georgia, come to attendone of our services.
I said I found you on Successby the Book and I started coming
for your prayer calls and Ijust wanted to meet you is the
most ridiculous thing.
And people, when they talkabout the life change and
(38:34):
talking about how all aspects oftheir lives are better and how
their marriages are better andtheir kids are better and all
kinds of things happening andtheir businesses are better,
they're in the best shape oftheir lives and all of these
things, to think that because Iwould turn on a camera, I could
have that level of impact isridiculous.
(38:56):
Right, and so we're talking.
I mean, like there's all thisstuff and this is one aspect
right, there there's EntreeMDand all the things that are
happening there.
There's all, there's all ofthis.
And I'm saying that because withthe business you do, and I'm
(39:26):
saying that because with thebusiness you do, maybe because
of you know, like it's a brickand mortar in a local area maybe
you're going to touch a millionpeople, 10 million people, 5
million people, 100 millionpeople.
Think about the lives you couldtouch.
Your business is going to grow,your revenue is going to grow,
your team is going to grow.
All of that is going to growand you would change so many
(39:47):
lives.
And you're a physician, whichmeans that you have some of the
greatest expertise, some of thegreatest experiences, the
greatest stories.
You have such great credibilityjust because of the DR and so
many people follow you.
(40:07):
So many people believe you andso many people will follow you.
So many people believe you andso many people will have their
lives changed by you, and thatmatters.
I want to invite you to not giveit up.
You may not like the way yourvoice sounds.
You may think you have an.
You may say, oh, I have anaccent.
You may say I'm not a techperson.
(40:28):
You may say I'm shy.
You may say I don't know whatto say.
I've said all those things andI want to tell you you don't
need to be perfect to do YouTube.
You just need to do YouTube todo YouTube, and you just need to
make a decision to do it likeyou mean it and you know.
Create such a great impact foryour audience, get access to so
(40:51):
many more clients and patientswhose lives you can transform,
and this will change everythingfor you.
It will change everything foryou.
So I want to invite you.
I want to invite you to do thisand embrace this, and embrace
what is possible and, whetheryou're launching a new channel,
you're committed to relaunchingit.
You can send me a DM onFacebook or Facebook or
Instagram and say, dr Una, I'mit.
You can send me a DM onFacebook or Instagram and say,
(41:13):
dr Una, I'm all in.
Now this is a link to myYouTube channel.
I want to come, support you,amplify, maybe throw out some
comments and stuff like that and, man, imagine what this could
be.
So I'm rooting for you.
Go do it.
This is a whole revolution.
You know how we are on Tram D,so I want you to take this
episode, share it with at least10 doctors in your life.
(41:34):
Tell them hey guys, let's go dothis.
Like everybody's talking, we'resilent.
Like, let's go do this and I'llsee you, my friend, on the next
episode of the UnfriendlyPodcast.
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