June 30, 2025 • 27 mins
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How committed are you to your goals? We’re already halfway through the year, and if you’re like most entrepreneurs, you may realize you haven’t put in the hard work needed to achieve them.
Well, it’s easy to get caught up in distractions and lose focus on what’s really important. But here’s the reality—your time is valuable, and you only get so much of it. So, what are you going to do about it?
In this episode, I want to challenge you and actually reflect on your goals, ask yourself the difficult questions, and make sure you are truly ready and willing to do what it takes to be successful.
I’ll show you the powerful role of commitment and what it means for personal and business growth. Plus, some helpful tips on setting clear goals, making strategic decisions, and living a version of your dream life today.
Tune in now and take the first step toward committing to your success.
—
Key Takeaways:Â
- 00:00 Intro
- 00:20 Time is our most valuable resource
- 04:37 What does commitment mean?
- 05:31 Own your real goal
- 11:26 Commit to doing what’s required
- 16:43 Live your dream life now
- 22:17 One of the goals I’ve decided to own
- 25:30 Outro
—
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You have to be honest with yourself, because the
question you want to askyourself is at the end of the
year.
If I look back and all I did iswhat I set out to do, will I be
happy?
If you're not going to be happy, that means you haven't owned
your goal.
There's something that willmake you happy that you've
refused to own Hi docs.
(00:26):
Welcome to the EntreMD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, dr Imna.
At the time of this recording,we are in the last part of June,
which you know.
When you think about it, thisis the end of the first half of
(00:46):
the year, this is the end of thesecond quarter of the year, and
it usually gets me in this modewhere I do a lot of thinking
and I ask myself a lot ofquestions, and over the years,
I've lived a life where every 90days, I'm different, every 90
days, my business is different,my goals change, things shift.
I'd like to say that I have avery progressive life.
(01:09):
As far as you know my capacitygrowing and you know the level
of my life and my business andall of that stuff growing, and I
attribute a lot of that toasking questions and answering
them honestly, right, and Ifigured I'd come share that
process with you.
This is a podcast episode thatis gonna make you a huge
difference in your business andyour life.
(01:30):
It's actually one of those thatI'll say you probably wanna
share it with a friend and say,hey, watch this and let's take
these prompts and come back andlet's have some honest
conversation.
And the reason for that is thisI want you to think about
something significant.
Like you got into a businessdeal and you lost $30,000, or
(01:51):
you lost $100,000, right or youlost some material possession or
whatever.
Maybe even remember a timewhere it actually happened to
you and it hurt.
It doesn't hurt nearly as muchas getting to be 80 or 90 and
looking back and realize thatyou wasted your most precious
(02:12):
resource, which is your time.
And because we've woken upevery morning, we've been alive.
Sometimes we take it forgranted.
It seems like you know.
Sometimes we take it forgranted.
It seems like you know we havea limitless source of you know
amount of time to be on thisplanet, and the truth is that we
don't right, and you know I'mnot a morbid person or anything
(02:35):
right?
You guys know I attend my 90thbirthday party fairly often just
to see, like, am I on track?
Am I doing what I really wantto do?
Am I doing what I set out to do?
Have distractions gotten thebetter of me?
Am I not owning my goals andall of those kinds of things.
It makes me do that often.
And I want to challenge you todo the same.
(02:55):
Like, if you continue on thetrajectory where you are, are
you going to be where you wantto be?
You know, are you going to havethe life you want to have and
all of that.
So it's something to look at.
It's something to think aboutand to think about often, right,
the people who make the bestdecisions today are the people
who have a long-term perspective.
Right, if you make a decisionjust based on where you are in
(03:17):
the here and now, a lot of timesit won't be the most strategic
decision.
Think of it, as you know, as aphysician.
Think about the long-termperspective you had when you
were in high school.
You behaved a certain way inhigh school.
You behaved a certain way inpre-med.
You behaved a certain way inmed school because you had this
long-term perspective.
(03:38):
It helped you delaygratification, it curbed some
vices that you may be tempted toget into and all of those
things, because you're like, no,but someday, over a decade from
now, this is where I want to be.
I'm just asking you to do thatagain with the most important
part of your life, which is youractual life, all of it, right?
So there are three questionsthat I've been sitting with and
(03:59):
you know again you can.
I mean, like lying to yourselfis like one of the most terrible
things to do.
Right, because you require theright answer, the right
questions to get the rightanswers.
And the right answers are whatyou help you do, what needs to
be done.
It shows you where you'rewasting time.
It shows you where you'redeceiving yourself.
It shows you where distractionshave gotten the better of you,
(04:22):
like you putting yourself in aposition where you can tell
yourself the honest truth.
I mean, like that's the bestthing you can do for yourself.
So I kind of want to sharethese questions with you and
have you take the time to answerthem for yourself.
This is going to rock yourworld Now.
You know, a lot of thesequestions come from the lens of
business, right, but you canextrapolate, okay.
(04:42):
So first question, and this isall around your commitments.
Okay, so commitment is a wordwe use quite a bit, but I really
wanted us to look at thedefinition, so I'm going to give
that to you here.
What does commitment mean?
It means the state or qualityof being dedicated to a cause or
activity.
Okay, the state or quality ofbeing dedicated to a cause or
(05:05):
activity.
And here are some words thatare similar, that are synonyms
dedication, devotion, allegiance, loyalty, faithfulness,
fidelity, bond, adherence,attentiveness.
These are words that aresynonyms with the word
commitment.
Okay, and so these threequestions have to do with my
(05:27):
level of commitment.
Okay, it has to do with yourlevel of commitment.
So the first question here isare you committed to your real
goal?
Are you committed to your realgoal?
So let's break this down alittle bit, okay, now, a lot of
times and when I say real, I'mtalking about your real goal.
So let's break this down alittle bit.
Okay, now, a lot of times, andwhen I say real goal, I'm
(05:47):
talking about your real businessgoal.
Okay, we can even break it downand say your real revenue goal.
A lot of times.
This is one of the places whereI find entrepreneurs lie to
themselves the most right, likewhat is my real goal?
Most of them won't admit whattheir real goal is.
Okay, and there are a number ofreasons why that may be One,
let's look at revenue goals.
Like, I can't bring myself toown this revenue goal because if
(06:11):
I do, it means I'm greedy, itmeans I'm manipulative, it means
, you know, I just care aboutmoney, I don't care about
patients and all of those things.
And because they have all thismind drama, they have never,
ever, owned their true goal.
Some have never set goals, like, haven't even touched it at all
.
But those that set them theyjust put a goal so it doesn't
(06:34):
quote unquote violate theirconscience, okay, okay, some of
the people don't own their realgoal because they don't think
they can pull it off and andthey don't want what they think
would be the pressure, theydon't want the embarrassment,
they don't want to be stressedout, and so they never own the
goal.
It's like, yeah, whatever, I'mjust going to add 5% or 10% to
(06:55):
what I'm already doing andthat's fine, but that's not what
they actually want.
Okay, some other people don'twant to own a goal because maybe
you're maybe you're a physicianand you know being an
entrepreneur is like being onthe dark side and you don't want
to.
You don't want to be on thedark side, you don't want to be
a sellout, so it's not sociallyacceptable and so you don't own
(07:17):
the goal, not even to yourself.
You don't own it.
You don't own it Right, andsome others just haven't sat
down to like, really lean intowhat do I want, what do I truly
want.
And that doesn't mean you haveto go post your goal on social
media.
In fact, please do not postyour goal on social media, right
(07:38):
?
That doesn't mean you have todo that.
But you have to be honest withyourself, because the question
you want to ask yourself is atthe end of the year, if I look
back and all I did is what I setout to do, will I be happy?
This is the million dollarquestion.
Will I be happy?
If you're not going to be happy, that means you haven't owned
(07:59):
your goal.
There's something that willmake you happy that you've
refused to own.
Now you may say, oh, you'remaking me so excited, great,
when you turn 90 and you lookback on 2025 and you see, this
is what you used your life toaccomplish.
In 2025, what will 90 year oldself say to you?
Will 90 year old self beexcited?
Or will 90 year old self sayyou know, that's not what you
(08:19):
really wanted to do?
And so, first of all, have Ieven owned my real goal right?
Have I even owned it?
And if you did, own it, are youcommitted to it?
And people will say you knowall the time I'm committed.
But let me explain what thatmeans.
Okay, so let's go back to ourdefinition.
It is the state or quality ofbeing dedicated to a cause or
(08:43):
activity.
It means being dedicated,devoted.
You have allegiance, you haveloyalty, faithfulness, fidelity,
bond, adherence, attentiveness.
Okay, it is you doing what isrequired.
So, when I meet an entrepreneurwho tells me you know, I love
what I do, but I'm not going tomarket, that is a person who is
not committed.
(09:04):
Okay, okay, the person is notcommitted, and we'll get into
that in a second.
But are you committed to yourgoal?
Have you owned it?
Have you decided I'm going topull this off?
Have you decided this ishappening?
Have you decided to show uplike the person who would do it?
Have you decided I'm going todo this.
I'm going to do this.
It's a commitment that you haveto make.
(09:26):
Okay Again, why is thisimportant?
Guys, time is our most valuableresource.
We don't want to go year toyear, month to month, quarter to
quarter, week to week, day today, doing things that don't
matter, doing things that wedon't even want, not owning what
(09:46):
we truly want, because if youdon't own it, it's not going to
happen.
There are many people who wantto run seven figure businesses.
They've never owned it and ifyou don't own it, chances are
it's not going to happen.
You want to help a certainnumber of people.
If you don't own it, chancesare it's not going to happen.
What do you want?
(10:06):
Be clear on it.
Own it.
What is the absolute worst thatwill happen?
You don't accomplish it.
Cry me a river.
When I did my first book, theEntrepreneur Method, in the
launch, what I decided was youknow, we're going to do a
thousand copies.
We're going to do a thousandcopies because I had read that
(10:28):
the average nonfiction book doesabout 250 copies for the first
year and I was like we're notgoing to do that, we're going to
go ahead and we're going totake care of business.
Okay, okay, so decided that,well, how many did we sell?
850.
Okay, 850 didn't hit thethousand.
Cry me a whole river.
(10:49):
Okay, because at the end of theday, your goal is designed to
kind of point you in a directionand show you how to show up and
show you how to behave and showyou the actions you need to
take to pull it off, Show youthe kind of person you have to
become to pull it off, and soyou can go all in.
But if you didn't hit it, soyou're probably a lot better off
(11:13):
than if you didn't set it atall.
Okay, okay, so that's the firstone.
Have you owned your goal?
Are you committed to your goal,or did you set a comfortable
one?
Maybe that's your thing, youjust don't want to be bothered,
so you just set something supercomfortable that you can do in
your sleep.
Second one, second commitmentAre you committed to doing what
is required?
Let me tell you something Ifyou're not committed to doing
(11:33):
what is required, you're notcommitted to your goal.
Period, end of story.
End of story.
Okay, now let me tell you somethings.
Let me tell you some thingshere.
Okay, you can either treat yourbusiness like this thing that
must be accomplished, or you cantreat it like you know, it's a
buffet.
Oh, you know, there's marketing, there's sales, there's
(11:53):
branding, there's mindset work,there's building a profitable
team, there's leading a team,there's doing all that stuff.
Ah, I think I'm going to have alittle mindset there and I'm
going to have a little bit ofteam there, but the marketing
and sales I don't like that.
This is not a buffet.
Your business requires what itrequires, and I will tell you a
(12:15):
few things that your businesswill require.
Your business will require thatyou make the transition from
physician to physicianentrepreneur.
You become the kind of personwho understands how to use time,
who understands how to castvision, who understands how to
set vision, who understands howto set goals, who understands
(12:35):
how to buy back their time, whounderstands these things, who
understands that money's not bad.
Money is paper with dead men'sfaces on it, that mercury paper
with dead men's faces on it.
That's all that it is.
Someone who understands thatmarketing is my job, selling is
my job, all that it will requirethat.
It will require that you makethat transition, and so, for as
long as you are in resistanceand as you listen to this, don't
go like oh, I know this, I wantyou to check yourself because
(12:58):
this is what I'm doing.
I want you to check yourself,like do I do this?
Is this what I'm doing?
And so, as long as you'rethinking I'm not going to do
that and you're in resistance,it shouldn't take all that.
I don't have to do this.
If my service is good, if mybedside manner is good, if I can
practice good medicine, I don'tneed to do any of this.
As long as you are there, youare in a place that is just
destined for pain and sufferingthat you created all by yourself
.
Because these things arerequired, they're required, okay
(13:21):
, okay.
So making that transition isrequired, marketing is required,
selling is required, building ateam is required.
These things are required.
You changing, you evolving thisis a requirement.
Are you committed to doing whatis required to make your dream a
reality?
Are you committed to doing whatis required?
(13:43):
So, all the time, people willtell me oh, I want to do this,
but Dr Una don't talk to meabout social media.
And then I proceed to talk tothem about social media, right?
Because, oh, I want to do this,but Dr Una don't talk to me
about social media.
And then I proceed to talk tothem about social media, right?
Because, oh, I don't.
You know, I don't want to haveto do that.
I'm a very private person, allthat stuff.
Well, so am I.
But let me tell you the thing,right, the bigger issue is not
the social media, and the reasonwhy I always talk about it is
because the bigger issue is notthe social media.
(14:04):
The are things that are going tobe required that you're not
going to like.
What is the evidence thatyou're going to do them?
You can't come into a businesslike.
You can't say, okay, I'm goingto build a million dollar
business.
You've never built a milliondollar business before.
You've been at 500,000 for thelast five years.
And then you're also resistantto all the things that need to
change for you to hit a million.
(14:24):
The version of you that existsnow cannot create a million
dollars.
If you could, you would have.
So some things need to change,and so, as long as you're
resisting the change, you're notcommitted.
Now you can say, but what if Idon't do that?
That's okay, that's okay foryou.
But here's the deal you have agift of 24 hours every 24 hours.
(14:45):
You have a gift of 90 daysevery 90 days.
What are you going to do withit?
Four hours, you have a gift of90 days every 90 days.
What are you going to do withit?
Are you going to spend itdeceiving yourself that you're
committed to a goal that you'renot actually committed to?
Like, if you don't want to doit, just own it.
Like I don't want to do it, I'mcool.
If this is where I stay, I stayat this level for the rest of
my life.
I don't want to do anythingelse.
This is like I don't want to doit.
But if that's the case, theyown it.
(15:05):
But don't pretend like you wantwhat you want and you're
committed to it when you're notwilling to do what is required.
Do what is required.
Now, you must understand that.
You know like I'm talking tomyself too.
Okay, so all this stuff here,I'm talking to myself too, and
I'm not going to let myself gofor another, you know, another
week, another 30 days, another60 days, another 90 days without
(15:27):
doing what is required.
I'm not going to do it.
There's an area of my businesswhere I was like, oh, we need a
who to solve this problem.
And for some reason, I foundthe person.
And what was the price tag onit?
$24,000.
What do you think I do?
What do you think I did?
I paid $24,000.
Why?
And I'm up to like, I'm justgiving you an example, okay Now,
(15:49):
why did I do that?
Because where I'm trying to go,it just flat out costs what it
costs.
So the question is, do I wantit or not?
And I don't know about you, butI want it.
I'm committed to my goals.
I'm committed to doing what isrequired.
I'm examining myself and everyplace where I see resistance,
I'm shifting that resistance andI'm aligning myself so I can
(16:10):
change, and I don't.
I'm like you.
I'm a human being.
I don't want to change, likethat's not my default setting,
but it is required.
I decided that I like to changebecause it's a requirement.
Am I committed to doing what'srequired?
Are you committed to doingwhat's required?
So, what is required?
Am I willing to do it?
The you you are now cannotdeliver the business or the life
(16:32):
that you're looking for.
He or she simply cannot.
Does it have it in her?
Does it have it in him?
Doesn't?
There's another version of youand you have to become that
version of you.
There's another version of youthat pulls it off, okay.
Third commitment that I'mlooking at, and this is so
important because I don't wantto live in regret when I turn 90
.
I just don't want to, okay.
So I want you to think aboutthis.
(16:54):
I want you to think about this.
I have talked to a lot of olderpeople.
I love talking to older peopleand I do it because I'm going
there.
I'm going there and I want tohave some kind of foresight.
I want to know now, at 46, someof the things that 90 year old
me go like no, you shouldn'thave done that, or you should
have done that, or you shouldhave paid attention to this, or
(17:15):
whatever.
And when I talk to older people, like I talked to my mom okay,
don't tell her I called herolder she thinks we're the same
age.
My mom is in her seventies andmy mom was a hardcore
entrepreneur, right, like my dad, was not.
I was more like my dad.
My mom was an entrepreneur.
My mom was a real estateinvestor.
My mom was unstoppable,unstoppable.
(17:37):
She set her heart to something,she did it.
She negotiated like a boss.
She did all the things.
Okay, so she did all of thosethings, but now, in her 70s, she
doesn't really talk about anyof those things.
Very interesting transition.
She doesn't talk about them atall.
Like she has the property, shehas all of that stuff.
She sold her business and shedoesn't talk about that at all.
She talks about her kids.
(17:59):
She talks about her grandkids.
She loves spending time withher kids and her grandkids.
She loves seeing the unityamongst all of us.
She spends time on her health.
She spends time on herrelationship with God.
That's pretty much it.
And I look at that and I'm likewow, and she tells me things
(18:20):
like don't worry about anything,nothing is worth just worrying
about.
You know, do your best, liveyour life, enjoy your
relationships.
It's very interesting.
Now, I've never been 70 before,but I've talked to a lot of 70
and 80 year olds and these aresome of the things they really
prioritize.
And so, because of that, Idon't want to live a life where
(18:44):
I build businesses at theexpense of the rest of my life,
and I want to invite you tomaybe take that up too.
I don't want to do it.
I don't want to get up thereand go like man.
You know, I wish I didn'tsacrifice my marriage or
sacrifice my kids and all ofthis stuff because I was trying
to build this business andchange the world.
And so this third commitment isam I committed to living my
(19:09):
dream life now?
And when I say dream life now,okay, so let me explain what I
do mean.
At every point in time, there'sa version of your dream life
that you can live.
Okay, so maybe you can't takeoff three months a year, but
maybe you can take off threeweeks a year.
Maybe you can't go to Dubai andyou know, go to, you know some
(19:30):
really luxurious hotel there andstuff to have this vacation,
but maybe you could travelwithin the country and go
somewhere you haven't been tobefore with your family.
Maybe you know you can't bethere every single day and
spending hours with your kidsand all of those things, but
maybe you can build this, youknow, like family tradition.
(19:52):
Where Friday is, you can namewhatever it is right Movie
Friday or fun Fridays with momor whatever it is and you can
take a two hour block and makeit a magical experience.
That's a version of your dreamlife, right?
Maybe you don't have thebandwidth, you know, to work
with a trainer three days a week, but maybe you have the
(20:14):
bandwidth to work with them once.
Maybe you have the bandwidthfor a massage every month or
every week, maybe you have likewhatever that is.
So there's a version you canlive right now and there's a
version that you will live nextquarter and next year and the
next decade.
Are you committed to living yourdream life right now?
(20:37):
Whatever version that is thatyou have access to?
And, for me, I really, really,really love what I do and I have
an incredible work ethic, andso, because of that, I could
unknowingly sacrifice my dreamlife because I just love what I
(20:59):
do, so I can get lost in it, andso I have to have these regular
checks where I'm like how isthe rest of your life doing?
How is your marriage?
How is your relationship withyour kids?
How's your health?
How are the relationships right, so outside of family, but the
relationships that you've beengifted?
What is your relationship withGod like now?
What are the skills that you'redeveloping right, like your
(21:21):
intellectual development?
Like how is that piece going?
What do your finances look like?
Because you can have a businessand it's doing great, but your
personal finances are out ofwhack and there's no investment
for the future and all of thosethings.
What do all those things looklike?
Are you committed to living yourdream life, the version of it
you can live right now?
These are the questions I'masking myself.
And by committed, what doesthat mean?
(21:42):
Do I have times where myhusband and I can, you know, get
together and talk and check inwith each other?
And all of those things Like,what is the system for that?
Right?
And you might say, oh, itshould be spontaneous.
Whatever, I have a systemaround me, okay, like with the
kids, right.
And especially in the world welive in, like you can be on your
device, they're on theirdevices and you're in the same
(22:04):
room and you thought you spenttime together, but you didn't.
You really didn't, right.
And so I'm looking at all thesethings like skill level Okay,
when was the last time you reada book, your master skill for
the year?
Like, are you working on that?
Right, these are powerfulquestions to ask.
These are powerful questions toask and if you ask them, they
(22:27):
will help you make verystrategic decisions.
So I want you to take thisepisode and I want you to share
with another doc and I want youguys to sit and kind of talk
through these things and youguys can call each other out and
, like I see you playing smallhere Is this what you truly want
?
Like you know, like if this was, you know, five years from now,
this is what you're geared todo, would you be happy with.
Want, like you know, like ifthis was, you know, five years
from now and this is what you'regeared to do, would you be
(22:49):
happy with it.
But this is important.
I will tell you one of thegoals that you know I've decided
to own and you know I worked itout till I got there and that's
really that I want to support athousand private practice
owners.
Now, you know, I have the goalof helping a hundred thousand
physicians and all of that.
But practice owners Now, youknow, I have the goal of helping
a hundred thousand physiciansand all of that.
(23:09):
But when I look at the number ofprivate practices going out of
business every day is almostevery day on Facebook, I'd see
it, you know.
Oh, I decided to close my shopand I'm not judging anybody, you
know.
Of course, there are differentreasons why people will shut
down businesses and all of thatstuff, but there are a lot of
them where the issue is cashflow, and so because of that, we
built a very simple system, likewe're just going to teach you
five things.
We're not going to teach you 1million things, we're going to
teach you five things.
And if you can master thesefive things, you're going to put
(23:34):
yourself in a position whereyou have a private practice
that's profitable, that helps alot of people, gives you
financial freedom and timefreedom right and you'll put
yourself in a position where,okay, I'm good, I'm profitable,
I'm profitable.
If you want, you can come intothe Entremdi Business School, we
can take it to a whole otherlevel, and all of that I decided
I'm going to do that, okay.
So here's my big ask for you Anydoctor you know any who is
(23:55):
running a private practice.
I want you to do me a solid andtell them hey, dr Una launched
the Profitable Private PracticeMovement.
You should check it out.
It's entremdicom forward slashmovement, and it is for less
than the cost of a cappuccino aday.
I still have friends till todaytelling me that I have lost my
(24:15):
mind for offering it at theinvestment level that I offered
it at.
But the reason for that issimple I don't want to see a
private practice owner go out ofbusiness, except they want to,
but not because they have to,because of cashflow and all of
those things.
We do not get a businesseducation.
Yes, I know that, but we canlearn a few things that can at
least put us in a position wherewe're profitable.
Okay, so that's mine and what'syours?
(24:38):
What's yours?
Own it.
You're like how am I going todo it?
You own it first, and then thehow follows and then you commit
to the how.
Right?
I want you to take some time todo this, and what I really hope
for you is, as you do this, thatwhat you want to do becomes
clearer.
And please don't fall into thetrap of well, it's not clear, I
(24:58):
don't know.
Stop and look and sit with itand search inside and ask
yourself questions, but don'tjust walk away and say I don't
know.
You can't spend your oneprecious life not knowing.
You can't.
And you're a whole physician.
You know a lot of stuff, you'velearned a lot of stuff.
You can figure this out too,right?
I want you to get some clarityon that and as you get clarity,
the strategy will become clearer.
(25:20):
And when you start executing onthat strategy and I would love
to see a DM where you're going,like Dr Una, you will not
believe what happened.
Of course, I will share it withme, right?
So I'm rooting for you.
Please hear me.
I hope you can hear it.
I am rooting for you.
Look at this and answer thesequestions and make a decision
that fear is not going to stopyou and let's go on and create
(25:41):
the most magical 30-day block,60-day block, 90-day block that
we have ever experienced,because now we're taking
strategic action and we'recommitted, like all the way
committed.
Okay, so go do that.
I'll see you on the nextepisode.
You have to be honest with yourself, because the
question you want to askyourself is at the end of the
year.
If I look back and all I did iswhat I set out to do, will I be
happy?
If you're not going to be happy, that means you haven't owned
your goal.
There's something that willmake you happy that you've
refused to own Hi docs.
(00:26):
Welcome to the EntreMD podcast,where it's all about helping
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, dr Imna.
At the time of this recording,we are in the last part of June,
which you know.
When you think about it, thisis the end of the first half of
(00:46):
the year, this is the end of thesecond quarter of the year, and
it usually gets me in this modewhere I do a lot of thinking
and I ask myself a lot ofquestions, and over the years,
I've lived a life where every 90days, I'm different, every 90
days, my business is different,my goals change, things shift.
I'd like to say that I have avery progressive life.
(01:09):
As far as you know my capacitygrowing and you know the level
of my life and my business andall of that stuff growing, and I
attribute a lot of that toasking questions and answering
them honestly, right, and Ifigured I'd come share that
process with you.
This is a podcast episode thatis gonna make you a huge
difference in your business andyour life.
(01:30):
It's actually one of those thatI'll say you probably wanna
share it with a friend and say,hey, watch this and let's take
these prompts and come back andlet's have some honest
conversation.
And the reason for that is thisI want you to think about
something significant.
Like you got into a businessdeal and you lost $30,000, or
(01:51):
you lost $100,000, right or youlost some material possession or
whatever.
Maybe even remember a timewhere it actually happened to
you and it hurt.
It doesn't hurt nearly as muchas getting to be 80 or 90 and
looking back and realize thatyou wasted your most precious
(02:12):
resource, which is your time.
And because we've woken upevery morning, we've been alive.
Sometimes we take it forgranted.
It seems like you know.
Sometimes we take it forgranted.
It seems like you know we havea limitless source of you know
amount of time to be on thisplanet, and the truth is that we
don't right, and you know I'mnot a morbid person or anything
(02:35):
right?
You guys know I attend my 90thbirthday party fairly often just
to see, like, am I on track?
Am I doing what I really wantto do?
Am I doing what I set out to do?
Have distractions gotten thebetter of me?
Am I not owning my goals andall of those kinds of things.
It makes me do that often.
And I want to challenge you todo the same.
(02:55):
Like, if you continue on thetrajectory where you are, are
you going to be where you wantto be?
You know, are you going to havethe life you want to have and
all of that.
So it's something to look at.
It's something to think aboutand to think about often, right,
the people who make the bestdecisions today are the people
who have a long-term perspective.
Right, if you make a decisionjust based on where you are in
(03:17):
the here and now, a lot of timesit won't be the most strategic
decision.
Think of it, as you know, as aphysician.
Think about the long-termperspective you had when you
were in high school.
You behaved a certain way inhigh school.
You behaved a certain way inpre-med.
You behaved a certain way inmed school because you had this
long-term perspective.
(03:38):
It helped you delaygratification, it curbed some
vices that you may be tempted toget into and all of those
things, because you're like, no,but someday, over a decade from
now, this is where I want to be.
I'm just asking you to do thatagain with the most important
part of your life, which is youractual life, all of it, right?
So there are three questionsthat I've been sitting with and
(03:59):
you know again you can.
I mean, like lying to yourselfis like one of the most terrible
things to do.
Right, because you require theright answer, the right
questions to get the rightanswers.
And the right answers are whatyou help you do, what needs to
be done.
It shows you where you'rewasting time.
It shows you where you'redeceiving yourself.
It shows you where distractionshave gotten the better of you,
(04:22):
like you putting yourself in aposition where you can tell
yourself the honest truth.
I mean, like that's the bestthing you can do for yourself.
So I kind of want to sharethese questions with you and
have you take the time to answerthem for yourself.
This is going to rock yourworld Now.
You know, a lot of thesequestions come from the lens of
business, right, but you canextrapolate, okay.
(04:42):
So first question, and this isall around your commitments.
Okay, so commitment is a wordwe use quite a bit, but I really
wanted us to look at thedefinition, so I'm going to give
that to you here.
What does commitment mean?
It means the state or qualityof being dedicated to a cause or
activity.
Okay, the state or quality ofbeing dedicated to a cause or
(05:05):
activity.
And here are some words thatare similar, that are synonyms
dedication, devotion, allegiance, loyalty, faithfulness,
fidelity, bond, adherence,attentiveness.
These are words that aresynonyms with the word
commitment.
Okay, and so these threequestions have to do with my
(05:27):
level of commitment.
Okay, it has to do with yourlevel of commitment.
So the first question here isare you committed to your real
goal?
Are you committed to your realgoal?
So let's break this down alittle bit, okay, now, a lot of
times and when I say real, I'mtalking about your real goal.
So let's break this down alittle bit.
Okay, now, a lot of times, andwhen I say real goal, I'm
(05:47):
talking about your real businessgoal.
Okay, we can even break it downand say your real revenue goal.
A lot of times.
This is one of the places whereI find entrepreneurs lie to
themselves the most right, likewhat is my real goal?
Most of them won't admit whattheir real goal is.
Okay, and there are a number ofreasons why that may be One,
let's look at revenue goals.
Like, I can't bring myself toown this revenue goal because if
(06:11):
I do, it means I'm greedy, itmeans I'm manipulative, it means
, you know, I just care aboutmoney, I don't care about
patients and all of those things.
And because they have all thismind drama, they have never,
ever, owned their true goal.
Some have never set goals, like, haven't even touched it at all
.
But those that set them theyjust put a goal so it doesn't
(06:34):
quote unquote violate theirconscience, okay, okay, some of
the people don't own their realgoal because they don't think
they can pull it off and andthey don't want what they think
would be the pressure, theydon't want the embarrassment,
they don't want to be stressedout, and so they never own the
goal.
It's like, yeah, whatever, I'mjust going to add 5% or 10% to
(06:55):
what I'm already doing andthat's fine, but that's not what
they actually want.
Okay, some other people don'twant to own a goal because maybe
you're maybe you're a physicianand you know being an
entrepreneur is like being onthe dark side and you don't want
to.
You don't want to be on thedark side, you don't want to be
a sellout, so it's not sociallyacceptable and so you don't own
(07:17):
the goal, not even to yourself.
You don't own it.
You don't own it Right, andsome others just haven't sat
down to like, really lean intowhat do I want, what do I truly
want.
And that doesn't mean you haveto go post your goal on social
media.
In fact, please do not postyour goal on social media, right
(07:38):
?
That doesn't mean you have todo that.
But you have to be honest withyourself, because the question
you want to ask yourself is atthe end of the year, if I look
back and all I did is what I setout to do, will I be happy?
This is the million dollarquestion.
Will I be happy?
If you're not going to be happy, that means you haven't owned
(07:59):
your goal.
There's something that willmake you happy that you've
refused to own.
Now you may say, oh, you'remaking me so excited, great,
when you turn 90 and you lookback on 2025 and you see, this
is what you used your life toaccomplish.
In 2025, what will 90 year oldself say to you?
Will 90 year old self beexcited?
Or will 90 year old self sayyou know, that's not what you
(08:19):
really wanted to do?
And so, first of all, have Ieven owned my real goal right?
Have I even owned it?
And if you did, own it, are youcommitted to it?
And people will say you knowall the time I'm committed.
But let me explain what thatmeans.
Okay, so let's go back to ourdefinition.
It is the state or quality ofbeing dedicated to a cause or
(08:43):
activity.
It means being dedicated,devoted.
You have allegiance, you haveloyalty, faithfulness, fidelity,
bond, adherence, attentiveness.
Okay, it is you doing what isrequired.
So, when I meet an entrepreneurwho tells me you know, I love
what I do, but I'm not going tomarket, that is a person who is
not committed.
(09:04):
Okay, okay, the person is notcommitted, and we'll get into
that in a second.
But are you committed to yourgoal?
Have you owned it?
Have you decided I'm going topull this off?
Have you decided this ishappening?
Have you decided to show uplike the person who would do it?
Have you decided I'm going todo this.
I'm going to do this.
It's a commitment that you haveto make.
(09:26):
Okay Again, why is thisimportant?
Guys, time is our most valuableresource.
We don't want to go year toyear, month to month, quarter to
quarter, week to week, day today, doing things that don't
matter, doing things that wedon't even want, not owning what
(09:46):
we truly want, because if youdon't own it, it's not going to
happen.
There are many people who wantto run seven figure businesses.
They've never owned it and ifyou don't own it, chances are
it's not going to happen.
You want to help a certainnumber of people.
If you don't own it, chancesare it's not going to happen.
What do you want?
(10:06):
Be clear on it.
Own it.
What is the absolute worst thatwill happen?
You don't accomplish it.
Cry me a river.
When I did my first book, theEntrepreneur Method, in the
launch, what I decided was youknow, we're going to do a
thousand copies.
We're going to do a thousandcopies because I had read that
(10:28):
the average nonfiction book doesabout 250 copies for the first
year and I was like we're notgoing to do that, we're going to
go ahead and we're going totake care of business.
Okay, okay, so decided that,well, how many did we sell?
850.
Okay, 850 didn't hit thethousand.
Cry me a whole river.
(10:49):
Okay, because at the end of theday, your goal is designed to
kind of point you in a directionand show you how to show up and
show you how to behave and showyou the actions you need to
take to pull it off, Show youthe kind of person you have to
become to pull it off, and soyou can go all in.
But if you didn't hit it, soyou're probably a lot better off
(11:13):
than if you didn't set it atall.
Okay, okay, so that's the firstone.
Have you owned your goal?
Are you committed to your goal,or did you set a comfortable
one?
Maybe that's your thing, youjust don't want to be bothered,
so you just set something supercomfortable that you can do in
your sleep.
Second one, second commitmentAre you committed to doing what
is required?
Let me tell you something Ifyou're not committed to doing
(11:33):
what is required, you're notcommitted to your goal.
Period, end of story.
End of story.
Okay, now let me tell you somethings.
Let me tell you some thingshere.
Okay, you can either treat yourbusiness like this thing that
must be accomplished, or you cantreat it like you know, it's a
buffet.
Oh, you know, there's marketing, there's sales, there's
(11:53):
branding, there's mindset work,there's building a profitable
team, there's leading a team,there's doing all that stuff.
Ah, I think I'm going to have alittle mindset there and I'm
going to have a little bit ofteam there, but the marketing
and sales I don't like that.
This is not a buffet.
Your business requires what itrequires, and I will tell you a
(12:15):
few things that your businesswill require.
Your business will require thatyou make the transition from
physician to physicianentrepreneur.
You become the kind of personwho understands how to use time,
who understands how to castvision, who understands how to
set vision, who understands howto set goals, who understands
(12:35):
how to buy back their time, whounderstands these things, who
understands that money's not bad.
Money is paper with dead men'sfaces on it, that mercury paper
with dead men's faces on it.
That's all that it is.
Someone who understands thatmarketing is my job, selling is
my job, all that it will requirethat.
It will require that you makethat transition, and so, for as
long as you are in resistanceand as you listen to this, don't
go like oh, I know this, I wantyou to check yourself because
(12:58):
this is what I'm doing.
I want you to check yourself,like do I do this?
Is this what I'm doing?
And so, as long as you'rethinking I'm not going to do
that and you're in resistance,it shouldn't take all that.
I don't have to do this.
If my service is good, if mybedside manner is good, if I can
practice good medicine, I don'tneed to do any of this.
As long as you are there, youare in a place that is just
destined for pain and sufferingthat you created all by yourself
.
Because these things arerequired, they're required, okay
(13:21):
, okay.
So making that transition isrequired, marketing is required,
selling is required, building ateam is required.
These things are required.
You changing, you evolving thisis a requirement.
Are you committed to doing whatis required to make your dream a
reality?
Are you committed to doing whatis required?
(13:43):
So, all the time, people willtell me oh, I want to do this,
but Dr Una don't talk to meabout social media.
And then I proceed to talk tothem about social media, right?
Because, oh, I want to do this,but Dr Una don't talk to me
about social media.
And then I proceed to talk tothem about social media, right?
Because, oh, I don't.
You know, I don't want to haveto do that.
I'm a very private person, allthat stuff.
Well, so am I.
But let me tell you the thing,right, the bigger issue is not
the social media, and the reasonwhy I always talk about it is
because the bigger issue is notthe social media.
(14:04):
The are things that are going tobe required that you're not
going to like.
What is the evidence thatyou're going to do them?
You can't come into a businesslike.
You can't say, okay, I'm goingto build a million dollar
business.
You've never built a milliondollar business before.
You've been at 500,000 for thelast five years.
And then you're also resistantto all the things that need to
change for you to hit a million.
(14:24):
The version of you that existsnow cannot create a million
dollars.
If you could, you would have.
So some things need to change,and so, as long as you're
resisting the change, you're notcommitted.
Now you can say, but what if Idon't do that?
That's okay, that's okay foryou.
But here's the deal you have agift of 24 hours every 24 hours.
(14:45):
You have a gift of 90 daysevery 90 days.
What are you going to do withit?
Four hours, you have a gift of90 days every 90 days.
What are you going to do withit?
Are you going to spend itdeceiving yourself that you're
committed to a goal that you'renot actually committed to?
Like, if you don't want to doit, just own it.
Like I don't want to do it, I'mcool.
If this is where I stay, I stayat this level for the rest of
my life.
I don't want to do anythingelse.
This is like I don't want to doit.
But if that's the case, theyown it.
(15:05):
But don't pretend like you wantwhat you want and you're
committed to it when you're notwilling to do what is required.
Do what is required.
Now, you must understand that.
You know like I'm talking tomyself too.
Okay, so all this stuff here,I'm talking to myself too, and
I'm not going to let myself gofor another, you know, another
week, another 30 days, another60 days, another 90 days without
(15:27):
doing what is required.
I'm not going to do it.
There's an area of my businesswhere I was like, oh, we need a
who to solve this problem.
And for some reason, I foundthe person.
And what was the price tag onit?
$24,000.
What do you think I do?
What do you think I did?
I paid $24,000.
Why?
And I'm up to like, I'm justgiving you an example, okay Now,
(15:49):
why did I do that?
Because where I'm trying to go,it just flat out costs what it
costs.
So the question is, do I wantit or not?
And I don't know about you, butI want it.
I'm committed to my goals.
I'm committed to doing what isrequired.
I'm examining myself and everyplace where I see resistance,
I'm shifting that resistance andI'm aligning myself so I can
(16:10):
change, and I don't.
I'm like you.
I'm a human being.
I don't want to change, likethat's not my default setting,
but it is required.
I decided that I like to changebecause it's a requirement.
Am I committed to doing what'srequired?
Are you committed to doingwhat's required?
So, what is required?
Am I willing to do it?
The you you are now cannotdeliver the business or the life
(16:32):
that you're looking for.
He or she simply cannot.
Does it have it in her?
Does it have it in him?
Doesn't?
There's another version of youand you have to become that
version of you.
There's another version of youthat pulls it off, okay.
Third commitment that I'mlooking at, and this is so
important because I don't wantto live in regret when I turn 90
.
I just don't want to, okay.
So I want you to think aboutthis.
(16:54):
I want you to think about this.
I have talked to a lot of olderpeople.
I love talking to older peopleand I do it because I'm going
there.
I'm going there and I want tohave some kind of foresight.
I want to know now, at 46, someof the things that 90 year old
me go like no, you shouldn'thave done that, or you should
have done that, or you shouldhave paid attention to this, or
(17:15):
whatever.
And when I talk to older people, like I talked to my mom okay,
don't tell her I called herolder she thinks we're the same
age.
My mom is in her seventies andmy mom was a hardcore
entrepreneur, right, like my dad, was not.
I was more like my dad.
My mom was an entrepreneur.
My mom was a real estateinvestor.
My mom was unstoppable,unstoppable.
(17:37):
She set her heart to something,she did it.
She negotiated like a boss.
She did all the things.
Okay, so she did all of thosethings, but now, in her 70s, she
doesn't really talk about anyof those things.
Very interesting transition.
She doesn't talk about them atall.
Like she has the property, shehas all of that stuff.
She sold her business and shedoesn't talk about that at all.
She talks about her kids.
(17:59):
She talks about her grandkids.
She loves spending time withher kids and her grandkids.
She loves seeing the unityamongst all of us.
She spends time on her health.
She spends time on herrelationship with God.
That's pretty much it.
And I look at that and I'm likewow, and she tells me things
(18:20):
like don't worry about anything,nothing is worth just worrying
about.
You know, do your best, liveyour life, enjoy your
relationships.
It's very interesting.
Now, I've never been 70 before,but I've talked to a lot of 70
and 80 year olds and these aresome of the things they really
prioritize.
And so, because of that, Idon't want to live a life where
(18:44):
I build businesses at theexpense of the rest of my life,
and I want to invite you tomaybe take that up too.
I don't want to do it.
I don't want to get up thereand go like man.
You know, I wish I didn'tsacrifice my marriage or
sacrifice my kids and all ofthis stuff because I was trying
to build this business andchange the world.
And so this third commitment isam I committed to living my
(19:09):
dream life now?
And when I say dream life now,okay, so let me explain what I
do mean.
At every point in time, there'sa version of your dream life
that you can live.
Okay, so maybe you can't takeoff three months a year, but
maybe you can take off threeweeks a year.
Maybe you can't go to Dubai andyou know, go to, you know some
(19:30):
really luxurious hotel there andstuff to have this vacation,
but maybe you could travelwithin the country and go
somewhere you haven't been tobefore with your family.
Maybe you know you can't bethere every single day and
spending hours with your kidsand all of those things, but
maybe you can build this, youknow, like family tradition.
(19:52):
Where Friday is, you can namewhatever it is right Movie
Friday or fun Fridays with momor whatever it is and you can
take a two hour block and makeit a magical experience.
That's a version of your dreamlife, right?
Maybe you don't have thebandwidth, you know, to work
with a trainer three days a week, but maybe you have the
(20:14):
bandwidth to work with them once.
Maybe you have the bandwidthfor a massage every month or
every week, maybe you have likewhatever that is.
So there's a version you canlive right now and there's a
version that you will live nextquarter and next year and the
next decade.
Are you committed to living yourdream life right now?
(20:37):
Whatever version that is thatyou have access to?
And, for me, I really, really,really love what I do and I have
an incredible work ethic, andso, because of that, I could
unknowingly sacrifice my dreamlife because I just love what I
(20:59):
do, so I can get lost in it, andso I have to have these regular
checks where I'm like how isthe rest of your life doing?
How is your marriage?
How is your relationship withyour kids?
How's your health?
How are the relationships right, so outside of family, but the
relationships that you've beengifted?
What is your relationship withGod like now?
What are the skills that you'redeveloping right, like your
(21:21):
intellectual development?
Like how is that piece going?
What do your finances look like?
Because you can have a businessand it's doing great, but your
personal finances are out ofwhack and there's no investment
for the future and all of thosethings.
What do all those things looklike?
Are you committed to living yourdream life, the version of it
you can live right now?
These are the questions I'masking myself.
And by committed, what doesthat mean?
(21:42):
Do I have times where myhusband and I can, you know, get
together and talk and check inwith each other?
And all of those things Like,what is the system for that?
Right?
And you might say, oh, itshould be spontaneous.
Whatever, I have a systemaround me, okay, like with the
kids, right.
And especially in the world welive in, like you can be on your
device, they're on theirdevices and you're in the same
(22:04):
room and you thought you spenttime together, but you didn't.
You really didn't, right.
And so I'm looking at all thesethings like skill level Okay,
when was the last time you reada book, your master skill for
the year?
Like, are you working on that?
Right, these are powerfulquestions to ask.
These are powerful questions toask and if you ask them, they
(22:27):
will help you make verystrategic decisions.
So I want you to take thisepisode and I want you to share
with another doc and I want youguys to sit and kind of talk
through these things and youguys can call each other out and
, like I see you playing smallhere Is this what you truly want
?
Like you know, like if this was, you know, five years from now,
this is what you're geared todo, would you be happy with.
Want, like you know, like ifthis was, you know, five years
from now and this is what you'regeared to do, would you be
(22:49):
happy with it.
But this is important.
I will tell you one of thegoals that you know I've decided
to own and you know I worked itout till I got there and that's
really that I want to support athousand private practice
owners.
Now, you know, I have the goalof helping a hundred thousand
physicians and all of that.
But practice owners Now, youknow, I have the goal of helping
a hundred thousand physiciansand all of that.
(23:09):
But when I look at the number ofprivate practices going out of
business every day is almostevery day on Facebook, I'd see
it, you know.
Oh, I decided to close my shopand I'm not judging anybody, you
know.
Of course, there are differentreasons why people will shut
down businesses and all of thatstuff, but there are a lot of
them where the issue is cashflow, and so because of that, we
built a very simple system, likewe're just going to teach you
five things.
We're not going to teach you 1million things, we're going to
teach you five things.
And if you can master thesefive things, you're going to put
(23:34):
yourself in a position whereyou have a private practice
that's profitable, that helps alot of people, gives you
financial freedom and timefreedom right and you'll put
yourself in a position where,okay, I'm good, I'm profitable,
I'm profitable.
If you want, you can come intothe Entremdi Business School, we
can take it to a whole otherlevel, and all of that I decided
I'm going to do that, okay.
So here's my big ask for you Anydoctor you know any who is
(23:55):
running a private practice.
I want you to do me a solid andtell them hey, dr Una launched
the Profitable Private PracticeMovement.
You should check it out.
It's entremdicom forward slashmovement, and it is for less
than the cost of a cappuccino aday.
I still have friends till todaytelling me that I have lost my
(24:15):
mind for offering it at theinvestment level that I offered
it at.
But the reason for that issimple I don't want to see a
private practice owner go out ofbusiness, except they want to,
but not because they have to,because of cashflow and all of
those things.
We do not get a businesseducation.
Yes, I know that, but we canlearn a few things that can at
least put us in a position wherewe're profitable.
Okay, so that's mine and what'syours?
(24:38):
What's yours?
Own it.
You're like how am I going todo it?
You own it first, and then thehow follows and then you commit
to the how.
Right?
I want you to take some time todo this, and what I really hope
for you is, as you do this, thatwhat you want to do becomes
clearer.
And please don't fall into thetrap of well, it's not clear, I
(24:58):
don't know.
Stop and look and sit with itand search inside and ask
yourself questions, but don'tjust walk away and say I don't
know.
You can't spend your oneprecious life not knowing.
You can't.
And you're a whole physician.
You know a lot of stuff, you'velearned a lot of stuff.
You can figure this out too,right?
I want you to get some clarityon that and as you get clarity,
the strategy will become clearer.
(25:20):
And when you start executing onthat strategy and I would love
to see a DM where you're going,like Dr Una, you will not
believe what happened.
Of course, I will share it withme, right?
So I'm rooting for you.
Please hear me.
I hope you can hear it.
I am rooting for you.
Look at this and answer thesequestions and make a decision
that fear is not going to stopyou and let's go on and create
(25:41):
the most magical 30-day block,60-day block, 90-day block that
we have ever experienced,because now we're taking
strategic action and we'recommitted, like all the way
committed.
Okay, so go do that.
I'll see you on the nextepisode.
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