September 24, 2025 • 11 mins
The Exact Strategy I Used to Grow My Business 657% in One Year: https://www.entremd.com/worksheet
Do you hesitate to promote your services because you’re afraid of bothering people? In this episode, you’ll discover:
Why feeling like you’re bothering people is actually holding patients back from the help they need.
By the end of this episode, you’ll understand that marketing is a service, not a nuisance. You’ll walk away ready to help your ideal clients find the solutions they desperately need.
Tune in!
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We may think when I market, I'm bothering people,
but the truth of the matter is,when we don't market, we're
bothering people.
When we don't market, we havepeople who are in pain, a pain
that our businesses solve, andwe're telling them you just have
to stay in that pain, hi docs.
Welcome to the EntreMD podcast,where it's all about helping
(00:20):
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, dr Imna.
Well, we've been running aseries on the things that stop
physician entrepreneurs frommarketing their businesses that
(00:43):
are so amazing that can changelives and create time and
financial freedom for them.
And reason number two is this Ifeel like I'm bothering people
by asking too much, by talkingabout my business too much.
I just feel like I'm botheringpeople, so I want us to talk
about that.
Now again, this is somethingthat I've experienced.
(01:04):
So, if you know, if we're not,if you're not really familiar
with me, I'm a pediatrician.
I've had my private practicefor the last 15 years.
I'm a serial entrepreneur.
At this point, I run fivedifferent organizations and I
have experienced every singleone of these things.
I started off my journey as anentrepreneur as an introverted
introvert, like a super shy,socially awkward introverted
introvert.
Like a super shy, sociallyawkward introverted introvert
(01:25):
Okay, like introverts called meintroverted, so so I totally get
it, and I remember being soafraid like you talked about it.
Why are you still talking aboutit?
You're bothering people.
People are going to get tired ofhearing this.
They don't want to hear aboutyour podcast.
They don't want to hear aboutyour workshop.
They don't want to hear aboutthe books you wrote.
They don't want to hear aboutthe Entree of your Business
School.
They don't want to hear aboutthe profitable private practice
(01:47):
movement and you talked about ityesterday.
You did a post about it theother day.
You did an email about it theother day.
Nobody wants to hear about thisstuff, and the problem with
that thought is it will stop youfrom marketing, and the problem
with you not marketing is thatit cripples your business.
(02:08):
It cripples your business.
There are so many people whowill pay for what you do, but
they have no clue you exist, andso when we don't market, we're
hurting our businesses.
We put our businesses inpositions where they cannot grow
.
Think about it Apple is stillmarketing, amazon is still
(02:28):
marketing, tesla is still likewe're everybody's marketing,
right, and so you want to leanall in on this stuff, okay.
So let's talk about this for alittle bit.
Okay, now, one of the things Idid is I stopped to say let me
look at the life of somebodythat I've been bothering.
Okay, somebody had beenbothering, and a doctor comes to
(02:52):
mind.
And this doctor, she's in theentrepreneur business school and
I believe the first time sheheard about us, I was doing a
workshop for private practiceowners, the profitable private
practice workshop, and I hadalso done the revenue boost
challenge.
So these were two workshopsthat I do to help doctors win as
entrepreneurs, and so she hadcome for both of them.
(03:14):
She was very engaged.
I remember looking at her andsay, oh, my goodness, this lady
is someone to watch because sheis so she's such a massive
action taker and all of thosethings.
And so when I launched theProfitable Private Practice
Movement, she joined themovement and so she'd show up
every Thursday.
She's working on her businessand all of that, and we're
talking significant change,right, like this is what you
(03:36):
need to do to fill your schedule.
She'll go.
Do it, come back and know thebrand awareness and all of that
stuff.
She'll go do it.
She'll come back report Like Ihad the most number of views
(03:58):
I've ever had on Tik TOK and allof those things.
And then we'll say, okay, andshe actually reached out to me
because, again, I kept talkingabout the on-trendy business
school and all of these things.
And she reached out and shesaid, dr Una, I just want you to
know, I'm putting my moneytogether, I'm coming into the
Entremdi Business School.
I was like, oh, my goodness,nobody's ready for you.
Ok, because you are such amassive action taker, she comes
(04:19):
into the Entremdi BusinessSchool.
She learns about how to leadher office manager properly, she
trains her on the Entremdiideologies and all of that.
She actually got her theProfitable Private Practice
Playbook which is on Amazon.
If you run a private practice,you absolutely want to get this
book and get it, for if you havean office manager, get it for
them as well.
(04:39):
And so she did that and all ofthat stuff and then learned how
to lead her team profitably andall of those things and came
back.
She's like I had my first$100,000 month and that was a
target for her, and I think theyear before she had done 500,000
all year.
She's like I have my firsthundred thousand dollar month
and we didn't just, you know,tiptoe past a hundred thousand,
(05:01):
like we skipped along right pastit, we sped past it, right.
And she was so excited and allof these things.
And I remember thinking I waslike well, what if you had
stopped promoting?
What if you'd stopped marketing?
What if you start talking aboutwhat you do?
What if you start talking aboutthe book or the Entree,
business School, or the workshopor the podcast or whatever
(05:21):
right?
What would have happened to her?
Now, she probably would havehit that milestone, but not in
that timeframe and not with thekind of piece that she has, not
with her being able to do whereit's team-led, where her team is
running stuff Right.
(05:41):
And so when I looked at it Iwas like this is amazing and
this is the same thing for you.
This is the same thing for you.
So this is the way I want youto look at it.
There is somebody in pain.
So, for instance, for thisdoctor, she had a revenue
milestone she wanted to hit thatshe hadn't hit.
She had an office manager thatwas working for her but was
quote unquote underperforming,and not because she's bad, but
just because of the way she wasled and not because her leader
(06:04):
was bad.
It's just because her leaderdidn't know how right, and so
she had an office manager whowas underperforming, she had
team members, like as a whole,who were underperforming and she
was working harder than sheneeded to work, she had less
time off and all of those things, and that's the pain that she
had and that's the pain shewanted to make go away.
Who had the antidote for thatpain?
(06:26):
I did, and if I didn't market,if I didn't tell her about the
podcast, if I didn't talk aboutthe workshop, if I didn't talk
about the profitable privatepractice movement, if I didn't
talk about the EntreMD businessschool, she wouldn't have known.
And if she didn't know shewould have had to do without.
So we may think when I marketI'm bothering people, but the
(06:48):
truth of the market matter iswhen we don't market, we're
bothering people.
When we don't market, we havepeople who are in pain, a pain
that our businesses solve, andwe're telling them you just have
to stay in that pain.
When we don't market, we'reborderline mean, because we have
an answer to a problem thatsomebody has and we're just like
(07:09):
I'm not going to tell you aboutit.
I'm going to keep this tomyself, right, I'm not going to
tell you, I'm going to keep itto myself.
And so when you market, you'renot bothering people.
When you don't, you are.
Now you may feel you'rebothering people because
somebody may say I don't want tosee that.
Yeah, if they don't want to seeit, it means they don't have
the pain your business solves,so they're not your people.
(07:29):
Anyway, we can't lead ourbusinesses based on the people
who are not our people.
We lead our businesses for thepeople who need exactly what we
do.
Of course, right now, if aplumber came and put up an ad I
was talking about what he did Iwouldn't care because I don't
need a plumber right now.
I don't need a plumber rightnow, but there's a different
service.
I'm just like, yes, exactly whois this person?
(07:51):
Who is this person?
Right?
Like this is exactly what Ineed, okay, so when you do this,
you are not bothering people,okay.
So this is the homework that Iwant you to do, and it may seem
simple, but I want you to do itbecause it would change
everything for you.
It's very simple.
I want you to itemize the painthat your ideal client or your
(08:13):
ideal patient has before theystart working with you.
Okay, so for me it's things likethey don't know how to build a
brand.
They don't know how to show upon social media.
They're stranded.
They don't have time to doanything right.
They're doing all the things bythemselves.
They have team members.
They don't know how to leadthem.
They don't know how to get thebest out of them and it's
(08:36):
driving them nuts.
They don't know how to createrevenue in their businesses.
They've had the same revenuegoals for years.
They've not been able to hit itand things like that.
Like I fix that, I fix that.
You have a business that'sprofitable and you hate it and
you hate your life becauseyou're like oh, my goodness, the
amount of work I have to do andthe stress I have to deal with
and all of that stuff, I fixthat, I fix that right.
(08:59):
And so the more I lean into it,the more I know I'm not
bothering people by marketing.
At least, I'm not bothering mypeople by marketing, I am
hurting them.
So, for instance, we have amillion physicians, licensed
physicians in the United Statesand we have so many problems
(09:19):
physicians, licensed physiciansin the United States and we have
so many problems, and mymission is not just to build a
business.
My mission is to help 100,000physicians build profitable
seven and multiple seven figurebusinesses, and so that we can
start living life and practicingmedicine on our terms.
And I know that the 100,thousand will influence the rest
.
I know that right, and sothat's my job.
And so I lean into the pain andI go, solve that pain by making
(09:43):
them aware of what is availableto fix the pain, and that's
what your business does too.
So I want you to take inventoryof the pain that your patients
have, that your clients have,that your business solves, and
so when you go out to market,you don't feel like you're
bothering people.
You feel like you're helpingyour people, because that is
exactly what you're doing.
(10:04):
Okay, okay, and, as always, I'llleave you with this If you're
like and, dr Una, I need helpwith this.
Again, we exist to support youon this journey.
Whether what you need is to getyour time back so you can
actually do the marketing,whether it's to know how to
market, whether it's to overcomethe mindset drama with that,
(10:27):
whether it's how to lead yourteam so they can market,
whatever it is.
We're here to support you.
So book a call with my team ontramdcom forward slash call.
I will be happy to take a lookat your business and tell you
which program we think would bethe best for you, how we can
best support you.
Now go do your homework and Iwant you to imagine a time I
want you to visualize this thatyou're living a life as an
(10:47):
entrepreneur where you proudlytalk about what you do and when
you talk about it, you don'tfeel like you're bothering
people.
In fact, when you don't market,you feel like, oh my goodness,
I'm bothering people, I'm beingmean to people, and you feel
compelled to go tell peopleabout what you do because it
changes lives and that's exactlywhat your business does.
Okay, so rooting for you andI'll see you on the next episode
of the EntreeMD podcast.
We may think when I market, I'm bothering people,
but the truth of the matter is,when we don't market, we're
bothering people.
When we don't market, we havepeople who are in pain, a pain
that our businesses solve, andwe're telling them you just have
to stay in that pain, hi docs.
Welcome to the EntreMD podcast,where it's all about helping
(00:20):
amazing physicians just like youembrace entrepreneurship so you
can have the freedom to livelife and practice medicine on
your terms.
I'm your host, dr Imna.
Well, we've been running aseries on the things that stop
physician entrepreneurs frommarketing their businesses that
(00:43):
are so amazing that can changelives and create time and
financial freedom for them.
And reason number two is this Ifeel like I'm bothering people
by asking too much, by talkingabout my business too much.
I just feel like I'm botheringpeople, so I want us to talk
about that.
Now again, this is somethingthat I've experienced.
(01:04):
So, if you know, if we're not,if you're not really familiar
with me, I'm a pediatrician.
I've had my private practicefor the last 15 years.
I'm a serial entrepreneur.
At this point, I run fivedifferent organizations and I
have experienced every singleone of these things.
I started off my journey as anentrepreneur as an introverted
introvert, like a super shy,socially awkward introverted
introvert.
Like a super shy, sociallyawkward introverted introvert
(01:25):
Okay, like introverts called meintroverted, so so I totally get
it, and I remember being soafraid like you talked about it.
Why are you still talking aboutit?
You're bothering people.
People are going to get tired ofhearing this.
They don't want to hear aboutyour podcast.
They don't want to hear aboutyour workshop.
They don't want to hear aboutthe books you wrote.
They don't want to hear aboutthe Entree of your Business
School.
They don't want to hear aboutthe profitable private practice
(01:47):
movement and you talked about ityesterday.
You did a post about it theother day.
You did an email about it theother day.
Nobody wants to hear about thisstuff, and the problem with
that thought is it will stop youfrom marketing, and the problem
with you not marketing is thatit cripples your business.
(02:08):
It cripples your business.
There are so many people whowill pay for what you do, but
they have no clue you exist, andso when we don't market, we're
hurting our businesses.
We put our businesses inpositions where they cannot grow
.
Think about it Apple is stillmarketing, amazon is still
(02:28):
marketing, tesla is still likewe're everybody's marketing,
right, and so you want to leanall in on this stuff, okay.
So let's talk about this for alittle bit.
Okay, now, one of the things Idid is I stopped to say let me
look at the life of somebodythat I've been bothering.
Okay, somebody had beenbothering, and a doctor comes to
(02:52):
mind.
And this doctor, she's in theentrepreneur business school and
I believe the first time sheheard about us, I was doing a
workshop for private practiceowners, the profitable private
practice workshop, and I hadalso done the revenue boost
challenge.
So these were two workshopsthat I do to help doctors win as
entrepreneurs, and so she hadcome for both of them.
(03:14):
She was very engaged.
I remember looking at her andsay, oh, my goodness, this lady
is someone to watch because sheis so she's such a massive
action taker and all of thosethings.
And so when I launched theProfitable Private Practice
Movement, she joined themovement and so she'd show up
every Thursday.
She's working on her businessand all of that, and we're
talking significant change,right, like this is what you
(03:36):
need to do to fill your schedule.
She'll go.
Do it, come back and know thebrand awareness and all of that
stuff.
She'll go do it.
She'll come back report Like Ihad the most number of views
(03:58):
I've ever had on Tik TOK and allof those things.
And then we'll say, okay, andshe actually reached out to me
because, again, I kept talkingabout the on-trendy business
school and all of these things.
And she reached out and shesaid, dr Una, I just want you to
know, I'm putting my moneytogether, I'm coming into the
Entremdi Business School.
I was like, oh, my goodness,nobody's ready for you.
Ok, because you are such amassive action taker, she comes
(04:19):
into the Entremdi BusinessSchool.
She learns about how to leadher office manager properly, she
trains her on the Entremdiideologies and all of that.
She actually got her theProfitable Private Practice
Playbook which is on Amazon.
If you run a private practice,you absolutely want to get this
book and get it, for if you havean office manager, get it for
them as well.
(04:39):
And so she did that and all ofthat stuff and then learned how
to lead her team profitably andall of those things and came
back.
She's like I had my first$100,000 month and that was a
target for her, and I think theyear before she had done 500,000
all year.
She's like I have my firsthundred thousand dollar month
and we didn't just, you know,tiptoe past a hundred thousand,
(05:01):
like we skipped along right pastit, we sped past it, right.
And she was so excited and allof these things.
And I remember thinking I waslike well, what if you had
stopped promoting?
What if you'd stopped marketing?
What if you start talking aboutwhat you do?
What if you start talking aboutthe book or the Entree,
business School, or the workshopor the podcast or whatever
(05:21):
right?
What would have happened to her?
Now, she probably would havehit that milestone, but not in
that timeframe and not with thekind of piece that she has, not
with her being able to do whereit's team-led, where her team is
running stuff Right.
(05:41):
And so when I looked at it Iwas like this is amazing and
this is the same thing for you.
This is the same thing for you.
So this is the way I want youto look at it.
There is somebody in pain.
So, for instance, for thisdoctor, she had a revenue
milestone she wanted to hit thatshe hadn't hit.
She had an office manager thatwas working for her but was
quote unquote underperforming,and not because she's bad, but
just because of the way she wasled and not because her leader
(06:04):
was bad.
It's just because her leaderdidn't know how right, and so
she had an office manager whowas underperforming, she had
team members, like as a whole,who were underperforming and she
was working harder than sheneeded to work, she had less
time off and all of those things, and that's the pain that she
had and that's the pain shewanted to make go away.
Who had the antidote for thatpain?
(06:26):
I did, and if I didn't market,if I didn't tell her about the
podcast, if I didn't talk aboutthe workshop, if I didn't talk
about the profitable privatepractice movement, if I didn't
talk about the EntreMD businessschool, she wouldn't have known.
And if she didn't know shewould have had to do without.
So we may think when I marketI'm bothering people, but the
(06:48):
truth of the market matter iswhen we don't market, we're
bothering people.
When we don't market, we havepeople who are in pain, a pain
that our businesses solve, andwe're telling them you just have
to stay in that pain.
When we don't market, we'reborderline mean, because we have
an answer to a problem thatsomebody has and we're just like
(07:09):
I'm not going to tell you aboutit.
I'm going to keep this tomyself, right, I'm not going to
tell you, I'm going to keep itto myself.
And so when you market, you'renot bothering people.
When you don't, you are.
Now you may feel you'rebothering people because
somebody may say I don't want tosee that.
Yeah, if they don't want to seeit, it means they don't have
the pain your business solves,so they're not your people.
(07:29):
Anyway, we can't lead ourbusinesses based on the people
who are not our people.
We lead our businesses for thepeople who need exactly what we
do.
Of course, right now, if aplumber came and put up an ad I
was talking about what he did Iwouldn't care because I don't
need a plumber right now.
I don't need a plumber rightnow, but there's a different
service.
I'm just like, yes, exactly whois this person?
(07:51):
Who is this person?
Right?
Like this is exactly what Ineed, okay, so when you do this,
you are not bothering people,okay.
So this is the homework that Iwant you to do, and it may seem
simple, but I want you to do itbecause it would change
everything for you.
It's very simple.
I want you to itemize the painthat your ideal client or your
(08:13):
ideal patient has before theystart working with you.
Okay, so for me it's things likethey don't know how to build a
brand.
They don't know how to show upon social media.
They're stranded.
They don't have time to doanything right.
They're doing all the things bythemselves.
They have team members.
They don't know how to leadthem.
They don't know how to get thebest out of them and it's
(08:36):
driving them nuts.
They don't know how to createrevenue in their businesses.
They've had the same revenuegoals for years.
They've not been able to hit itand things like that.
Like I fix that, I fix that.
You have a business that'sprofitable and you hate it and
you hate your life becauseyou're like oh, my goodness, the
amount of work I have to do andthe stress I have to deal with
and all of that stuff, I fixthat, I fix that right.
(08:59):
And so the more I lean into it,the more I know I'm not
bothering people by marketing.
At least, I'm not bothering mypeople by marketing, I am
hurting them.
So, for instance, we have amillion physicians, licensed
physicians in the United Statesand we have so many problems
(09:19):
physicians, licensed physiciansin the United States and we have
so many problems, and mymission is not just to build a
business.
My mission is to help 100,000physicians build profitable
seven and multiple seven figurebusinesses, and so that we can
start living life and practicingmedicine on our terms.
And I know that the 100,thousand will influence the rest
.
I know that right, and sothat's my job.
And so I lean into the pain andI go, solve that pain by making
(09:43):
them aware of what is availableto fix the pain, and that's
what your business does too.
So I want you to take inventoryof the pain that your patients
have, that your clients have,that your business solves, and
so when you go out to market,you don't feel like you're
bothering people.
You feel like you're helpingyour people, because that is
exactly what you're doing.
(10:04):
Okay, okay, and, as always, I'llleave you with this If you're
like and, dr Una, I need helpwith this.
Again, we exist to support youon this journey.
Whether what you need is to getyour time back so you can
actually do the marketing,whether it's to know how to
market, whether it's to overcomethe mindset drama with that,
(10:27):
whether it's how to lead yourteam so they can market,
whatever it is.
We're here to support you.
So book a call with my team ontramdcom forward slash call.
I will be happy to take a lookat your business and tell you
which program we think would bethe best for you, how we can
best support you.
Now go do your homework and Iwant you to imagine a time I
want you to visualize this thatyou're living a life as an
(10:47):
entrepreneur where you proudlytalk about what you do and when
you talk about it, you don'tfeel like you're bothering
people.
In fact, when you don't market,you feel like, oh my goodness,
I'm bothering people, I'm beingmean to people, and you feel
compelled to go tell peopleabout what you do because it
changes lives and that's exactlywhat your business does.
Okay, so rooting for you andI'll see you on the next episode
of the EntreeMD podcast.
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