February 24, 2025 • 32 mins
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
Having knowledge is great… But it means nothing if no one is listening to you!
Grab a pen and paper because today, I’ll explain everything it takes to succeed on YouTube. You’ll learn how to leverage the YouTube algorithm, create killer titles and thumbnails, engage your audience, and produce content that will have your audience coming back for more. Whether you want to leverage YouTube for your business or just leave a lasting impact on the world, this video is for you!
I managed to get 10K subscribers in just 10 months, and you can do it too.
Tune in!
—
Key Takeaways:
- 00:00 Intro
- 01:08 My backstory
- 02:15 Every physician needs a dominant personal brand
- 03:43 My stats
- 04:33 The YouTube algorithm
- 08:08 How to get people to click
- 10:17 30-second retention
- 15:24 Your audience
- 18:39 Consistency
- 22:33 Vanity metrics vs. actual outcomes
- 28:17 Changes in the healthcare industry and how to survive
- 29:49 Outro
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Having great knowledge is amazing, but at the
same time, you have theresponsibility of packaging it
properly so that people will getthe knowledge that you want.
Now that I want to talk aboutit, the question becomes what is
the thumbnail caption that willmake somebody stop and watch
this?
What is the title that willfurther convince them?
This is the video you want towatch.
That's the packaging that thenmakes the people stay.
(00:23):
That's the packaging that thenmakes the people stay.
Hi docs, welcome to the EntreMDpodcast, where it's all about
helping amazing physicians justlike you, embrace
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, dr Imna.
Do you find yourself frustratedbecause you want to start a
(00:46):
YouTube channel and you're notsure of the next step to take or
how to make it successful?
Or maybe you already have one,or maybe you've had one for over
a year and you're just notgetting the results you want to
see.
Well, on this episode of theEntree and Be Podcast, I am
going to show you how I starteda brand new channel 10 months
ago and took it to 10,000subscribers and 346,000 views in
(01:06):
10 months.
So I'm going to give you allthe beans.
Okay, I want to give you alittle bit of a backstory so you
have the context.
I started this YouTube channel10 months ago and this is not
for EntreeMD.
I've gone really heavy onpodcasting with EntreeMD, but I
have a faith-based mentorshipcall that I would do every
morning and I would not get thetime.
(01:28):
You know it's an hour long calland I just find I'd run out of
time to teach people what Iwanted to teach them and the
things that I knew and all ofthat stuff.
And so I thought, man, it wouldbe nice for me to have a
YouTube channel where I can, youknow, just go all these things
I want to train them on andteach them on.
I can just, you know, teachthem and put it on the YouTube
channel so that way people canjust go on for reference and
(01:50):
when there are questions andstuff, I can just say go to this
YouTube video.
You know, you get a link, youget a link, everybody gets a
link, right.
So that was kind of thethinking behind it.
And then the secondary reasonis, you know, I am a big fan of
teaching things that I've doneand things that I know, as
opposed to just theory Right,and so I was like this would be
a great opportunity for me topractice with YouTube so I can
(02:12):
come back and tell my clients,like you know, this is what
works, this is what doesn't work, and all of those kinds of
things, because I am a firmbeliever that every physician
should own and build out andcurate a dominant personal brand
, and the reason for that isyou're going to need that brand
for everything.
That brand will get you promotedat work.
(02:33):
That brand will get you raises.
That brand will get you clientsand patients.
That brand will be thefoundation for any other
business you want to go on andstart.
That brand will get you to thepoint where you have bestselling
books.
That brand will get you branddeals.
That brand will give youopportunities to be on boards
and to invest in things.
(02:53):
It will open so many doors.
It will get people coming tomeet you to say I want to work
with you.
People find your brand andchoose to work with you.
It's amazing what a brand willdo for you.
And so I have podcasting down.
I was like, okay, I can showthem.
You know about YouTube as well.
And of course, I've startedexperimenting with blogs and all
, and I'm going to havesomething for that in a little
bit.
But so I was like, okay, great,I get to get this legacy body
(03:17):
of work for my mentees and thenI also get to you know practice
and play around with YouTube.
So to you know practice andplay around with YouTube so I
can come back to show my clients.
You know what to do and all ofthat stuff.
Now I want to be very clear.
If you notice, I did this withanother organization and I've
told you the reason why.
And so if you have a podcastthat is killing it, if you want
to add on YouTube, you can dothat.
But please, we do not kill cashcows.
(03:39):
We do not kill things that areworking, okay, so make sure you
don't take it that way, okay.
So what numbers did we hit?
What stats did we hit?
We hit 10,000 subscribers in 10months you know, actually a
little under 10 months and then346,000 views in 10 months.
Okay, and you know so for me Iwas like that is absolutely
(03:59):
phenomenal, and so I postedabout it on Facebook.
I said you know I'd beenplaying around with this and you
know so grateful that we hit10,000 subscribers, grateful for
the opportunity to teach aboutthe intersection between faith
and success every single week.
And then someone said, okay,well, I have a YouTube channel
that I've had for over a year.
Will you do a webinar, amasterclass, and teach us about
(04:20):
all these things?
I was like, well, turns outthat it turns out that the next
day is my recording day, so I'lljust record it.
So here we are.
Okay, all right.
So there are three things thatworked.
There are three things that Iblame for this result.
Okay, and I'll tell you whatthey are.
The first thing is, this wasthe most shocking to me.
I did not see this one coming,and that is the YouTube
algorithm itself.
(04:40):
Right, like, the YouTubealgorithm itself is one of the
big reasons why we hit thesenumbers, and I'll explain what
that is.
So at the time when we startedthe YouTube channel, I would
have maybe 200 people come onlive for these mentorship calls
that I do every morning, youknow.
So, for me, I thought that thegrowth will primarily be, you
know, from them, you knowsharing and all of those kinds
(05:02):
of things, and so in thebeginning, when we'd have new
videos come out and then theycame out every Monday, I would
say, okay, this is a new videofor the week, go, check it out,
make sure you're sharing all ofthose kinds of things.
There's such an amazing,amazing group of people, right?
So they're watching, they'resharing, they're doing all of
those things.
And so we had these videos goout and a lot of times, by the
(05:23):
30 day mark, the ones that didreally well would have 400 views
and things like that.
And that was mind blowing to me, like when we hit our first
thousand subscribers, when wehad our first 10,000 views.
It was all amazing, like I'velearned to enjoy like every
aspect of the journey, soabsolutely enjoyed it and it was
so grateful to them and I'llshow you some stats as far as
what they did.
They're just a phenomenal groupof people.
(05:44):
Our best video after the 30 daymark would be about 400.
And then I did.
By the time we got to the 19thvideo okay, 19th we had a video
that went, you know, for mychannel viral, so it was an
outlier, right?
That video in the first 30 daysdid 37,000 views, right?
So I want you to think about it.
(06:05):
We had 400 for the bestperforming and this did 37,000,
right, okay, so we had that.
So 37,000 and there were 1,934new subscribers from that video.
It was just like absolutebunkers, you know.
And so I started looking at it.
I'm like, okay, what, whathappened?
(06:26):
What led to the virality ofthis video?
And what I found is it was thealgorithm.
Okay, so, at a 30 day mark, thenumber of new viewers was like
2,138 new viewers and 29returning videos.
Like that's one of the days itlike is peak, like the day had
the most number of views, and somost of them are people who
(06:47):
didn't know anything about thechannel.
So it wasn't necessarily fromdirectly, from my audience,
right.
And so I started studying it,like okay, what, what just
happened here?
And I found out that, you know,the YouTube algorithm can be
your employee, like it can bethe chief marketing officer of
your YouTube channel If youwould give it what it wants.
(07:11):
So what does the channel want?
You have to remember thatYouTube is a business.
It's not just this place thatjust puts videos, so people.
It lets people put videos sothey can share their videos.
No, it is.
It is a business and they makemoney from ad revenue, right,
and the more time people spendon the channel, on the platform,
the more money they make.
Okay, so, in order to have thealgorithm work for you and show
(07:31):
up like your employee, what youwant to do is you want to give
it what it wants, which ispeople on the platform.
You want to partner with it tohelp it get what it wants.
Okay, all right.
So it wants people on theplatform.
It wants you to get people toclick and it wants you to get
people to watch, and it wantsyou to get people to continue to
watch other videos, right?
(07:52):
So if you have a video wherepeople are clicking on it, they
are watching it and they'regoing on to watch another video,
chances are the algorithm willbe like oh my goodness, this is.
We love this person.
Where has she been?
Let's show everybody her stuff,right?
Okay?
So the question is then how doyou get people to click, watch
and continue to watch, right,okay?
(08:13):
So, when it comes to clicking, Iwant you to think about your
own behavior on YouTube.
Right, you are most likelyscrolling through and you are
looking at the thumbnails, right?
And when you look at athumbnail, either the design of
the thumbnail or the caption onthe thumbnail catches your eye.
Then you click on that video,like, hmm, let me see what's
going on there, right, and sothat's what happens.
(08:35):
And the title complained tothat as well, right, and so that
meant to me that I need tobecome better at thumbnails.
Now, not the design I didn'ttouch the design of it at all, I
let my team do that but Istarted paying attention to the
captions you're going to putthere, right, like, what are the
captions you put that makepeople want to watch the video?
(08:55):
This is especially important forus as physicians, because, as
physicians, we love to teach,and so sometimes we put some
teachy things on there thatnobody cares about, right?
Some may say these are thenormal colors of poop.
I'm a pediatrician, okay, soyeah, they ask us about this all
the time.
These are the normal colors ofpoop on a thumbnail.
Nobody cares, right?
(09:15):
Is my kid's green poop normal?
Then they're like yeah, is itnormal?
It needs to have some kind ofintrigue, or you know, there's
some curiosity to it, or it'scontradictory, or it's
provocative.
And when I say provocative,what I mean is it makes people
think it challenges their way ofthinking, like the first viral
video we did was why Christiansare broke.
(09:37):
It's like what?
First of all, we're not broke,or are we broke, or we're
supposed to be broke, or likeyou know, it's all these things
and people are like, wait, what,what did she say about it?
Right, and boom.
So then people click on it.
So you want to.
Your thumbnails need to provokesome kind of emotion or
curiosity or confusion, or youknow what I mean, Like not
(10:00):
confusion in a bad way, but likekind of challenging what
they've always believed.
That's where the thumbnail andthen the title is kind of
explaining the thumbnail.
Right, and explain thethumbnail.
The thumbnail became somethingI paid attention to.
The title became something thatI paid attention to, and the
better I got at it, the betterthe channel did.
Okay, okay.
So that's how you get them toclick.
As far as getting them to watch,then you know how they talk
(10:23):
about, when you're doing a talk,the hook.
I didn't know this, butapparently there is a metric
they measure on YouTube.
That is your 30 secondretention.
Who thought you would need towork for 30 seconds?
But your 30 second retention.
So after 30 seconds of yourvideo, what percentage of people
are still watching?
Now for the video that I toldyou about, the first one that
(10:45):
went viral.
That number was 78, 78%, whichis a phenomenal, phenomenal
number.
Right Now, mr Beeson and therest of them will shoot for 80,
but 78 is wonderful.
And so when you do that, that'stheir marker that you're able
to get people to click.
You're able to get them towatch it.
You're kind of holding themright, like you're holding them
(11:06):
in a way, and so I startedpaying attention to my hook.
So when I want to do a video,I'm no longer like, oh, you know
, I want to talk about this, Iwant to teach about that.
What I started doing is likeokay, I know what I want to
teach, but I got to package itin such a way that people will
(11:30):
get it.
Please hear me when I say thatI'm going to say that again.
Right, as a physician, you haveso much great information, you
have so much great knowledge topass on and all of those things,
but great knowledge poorlypackaged will not be received,
and then you don't get what youwant, which is people listening
to the knowledge.
So having great knowledge isamazing, but at the same time,
you have the responsibility ofpackaging it properly so that
people will get the knowledgethat you want.
So I can decide okay, I want totalk about this topic.
(11:51):
You know that the one I justdid was, like you know, the
seven biggest money mistakes.
Right, that's what I want totalk about.
Now that I want to talk about it, the question becomes what is
the thumbnail caption that willmake somebody stop and watch
this?
What is the title that willfurther convince them?
This is the video you want towatch?
What is the 30-second hook thatI use that will make them know
(12:12):
in the first 30 seconds, this isgoing to be worth your while.
Stay and watch it.
Right?
So that's the packaging thatthen makes the people stay right
.
Okay, good, so that's how weget them to watch.
That's how we get them to click.
That's how we get them to watch.
And then, even within the video, like seven biggest mistakes,
that already means they're seven.
And then I would say somethingto the tune of and I'm not lying
(12:34):
that, oh, you definitely wantto stay for number seven because
that's the most important one,right?
Or you know, like I'll talkmore about that, as we go along
in this video, you're kind oftaking them along.
Now you may be thinking, like Iused to think oh, we shouldn't
take all that, but this is thedeal right.
Do you want to be somebody whocreates content that's
(12:56):
transformational or not?
If you do want to be thatperson, then having the
knowledge is one thing, buthaving the skill of influencing
people to receive the knowledgeis another thing, and you need
both.
Kind of like, we talk aboutserving and earning.
You need both.
Okay, all right.
So we got them to click becauseof our thumbnail design, our
(13:16):
thumbnail caption and our title.
We got them to watch right,based on the 30 second.
You know, retention, the hook,our strategies there and kind of
keeping them till the end.
And then we want them to watchanother video.
So then my strategy became, asI'm prepping the video, I'm then
wondering what is the nextvideo I'm going to recommend?
(13:36):
So when they're done watchingthe one they're on, they go to
the next one to watch that right, and so think about it.
So I have my knowledge, andknowledge is great.
I have my expertise, andexpertise is great, and I also
have what the thumbnail designis going to be, what the
thumbnail caption is going to be, what the title is going to be,
what my 30 second hook is goingto be, what I'm going to do to
(13:58):
hook them to watch the wholevideo and what the next video is
going to be.
I don't start recording a videountil I have these six things.
I don't even start right,because the knowledge is one,
and then these six things makeup the packaging.
That makes the algorithm happy,because then what it does is it
then shows that video to manyother people.
(14:18):
So when I looked at the statfor that video that went viral,
78% of the views came fromYouTube recommending it to
viewers, not from my audience.
78% so, which means you have tohave the audience.
I'll talk about the audiencepiece next.
But you also have to recognizethat the YouTube algorithm is a
(14:42):
whole machine and if you can getthe machine to work for you,
then that's amazing.
Like that's so amazing.
Okay, all right.
So I hope you got this piece,because this piece is a huge
part of it.
I didn't know about it at all,so I didn't care about
thumbnails, I didn't care aboutthe caption.
I just named it, what I wantedto name, and I just taught what
I wanted to teach.
But if you truly want to leavea legacy, if you truly want to
(15:04):
have transformational content,then you got to do it right.
You got to change the way youdo it.
The good thing about this skillis that you can use it for
YouTube.
You can use it for a podcast,you can use it when you're doing
a talk.
It just makes you a lot morestrategic, right, like you're
not only thinking about theknowledge, because it's only a
portion of it, but you're alsothinking about the packaging.
So what made it work?
Number one was the algorithm.
Number two was my audience Okay, okay.
(15:26):
So when I started this YouTubechannel, I had about 200 people
who come on every morning forthis mentorship call, mentorship
prayer call that I would do,and so we've run this call for
four and a half years at thispoint, and I could say you know,
like they know me well, I'veserved them for so long.
I show up every morning.
(15:51):
I shouldn't need to tell themto go watch the video.
They know my work is good, sothis is good, so they would just
watch it.
That is called entitlement.
Okay, please hear me when I saythis.
Like people tell me this allthe time I've.
This person has been my mypatient before.
I shouldn't need to tell themthat they need to continue with
me.
That is called entitlement.
This person has been in myprogram before and it's time to
renew.
They should just know that theyneed to renew.
(16:12):
That is called entitlement.
Nobody cares.
That's not the way the worldworks.
If you want them to continue towork with you, you will sell
them on that, okay, okay, okay.
So when we first started this,we had videos going out every
Monday.
We have it a little morefrequently now, but we had them
every Monday, and every Monday Iwould sell them.
I would have the thumbnailalready.
(16:34):
You know, upload this.
I'll show it up as a slide.
I will tell them why they wantto watch the video.
I will sell them on what Ibelieve in right.
I believe that you know, I canlive a life of global impact.
I can live a life that touchesmany other people, and one of
the ways I do that is by sharingresources, and so I'm like okay
(16:54):
, guys, this is what we're goingto do.
I tell them to do three things.
I want you to watch it, becauseI want you to.
I want you to get the contentand I want you to use it to
change your life.
And then I want you to engagewith it.
So like it.
Like the video, comment rightEngage.
Why are you doing that?
For two reasons.
One is I know you got to see itand all of that stuff.
But the other thing is thatyou're telling the algorithm
(17:15):
this is good stuff, show it toother people.
And so there are people who youdidn't even directly share it
to, but they also get toexperience it because you
engaged with the video, right.
So I tell them to do that, andthen I tell them to share.
So watch, engage, share, watch,engage, share.
How often?
Every time there was a video,every single time there was a
video.
Every time we had a new video,every single time.
(17:36):
Why am I saying that?
Because if you want what youwant, you have to be willing to
do what it takes to get what youwant.
Every single time there was anew video, I did not say, oh,
they've watched 10 of them andthey know it's every Monday.
They should know I don't dothat, right?
Okay, but let me show you thestats, though.
Right, I can't tell you thestats on how many views are
because of them, right, but Ican give you some other stats
(17:58):
Now.
Over the course of 10 months,we have had 18,000 likes on our
videos 18,000.
Okay.
And we have had 4,000 comments4,000.
And this doesn't.
You know, I've done some live,so this doesn't include the ones
that come up live, but on thereplays 4,000.
Okay, and the videos have beenshared 21,000 times.
(18:22):
In 10 months, 21,000 times ithas been shared, okay.
Now, of course, not all of themare from my audience, but you
can then see that selling themon watch, engage, share, watch,
engage, share.
That it works, right, that itworks Okay.
The third thing that worked isconsistency, and it'll be like,
(18:43):
oh my goodness, dr Una, captain,obvious.
Why are you saying that?
Because, oh my goodness,because it's a little bit of a
rollercoaster, right?
So you, first of all, youlaunch it and it's so exciting.
The first day we launched, wehad 297 views, we had 93 people
subscribe.
It was like this is amazing.
And you go like this is whatwill happen every day.
And then it doesn't Right.
And so we did videos every week, and sometimes twice a week,
(19:07):
until we got to the 19th video.
It was at the 19th video thatwe had that video that did
37,000 in 30 days.
So now it's been a few months,so it's at 78,000 or so, because
it kept going.
It kept going at full speedahead until it got to about
50,000, and it's just beengrowing since then, that ability
to continue until Now.
After I had that first bio video, I was like we finally arrived,
(19:30):
we got the formula, we knowwhat we're doing.
The next video, a thousandviews.
After that, 1500 views.
Now, granted, it was no longerthe 400 that we used to have,
but what happened to 37,000?
What happened to 50,000?
Right, you know.
And at the same time, I had beenlearning more, because I
learned a lot from that video asfar as you know the thumbnails,
the title, the 30 second hook,all of that's when I learned
(19:51):
that stuff.
And so I'm like but now I haveit and it's just not working.
Quote unquote Right, but Inever stopped, I never slowed
down, I never lost my enthusiasm, I never produced lower quality
content.
I never did any of that.
I just kept hitting.
I'm like, okay, well, we'reworking on it, let's keep going,
because I believe all workworks, I believe it's always
(20:12):
working, until video number 54,54, before we had another video
that quote unquote went viral,if you will, and I was like,
golly, what in the world?
Right, and so being able to gofrom what you perceive as
(20:35):
undesired result to undesiredresult, without losing
enthusiasm, is what you need forYouTube.
Like, if you're going to showup and you're going to be led by
the algorithm, then you'regoing to have a lot of problems.
I know I am there.
I'm not there to produce viralvideos, but I do want people to
see my videos, right?
I am there because I want notthere to produce viral videos,
but I do want people to see myvideos, right?
I am there because I want tocreate a legacy body of work
(20:57):
that my mentees can use, that mychildren can use, that.
You know, people like I havethis issue.
I'm like here's a link.
Like I wanted to have a libraryof legacy content that can
change lives, even when I'masleep, even when I'm on
vacation, and I think this wholeconcept really got me.
When this was during thepandemic, I was watching a
YouTube video and it was aYouTube video by somebody that
(21:18):
had died like 10 years beforethen and it was so
transformational.
I'm like how is this personchanging my life from the grave?
And it dawned on me.
I was like you can really liveforever, like in this context,
like you can live forever.
You can be gone and 50 yearslater, your work is still
changing.
Your work is more impactfulthan the work of some people who
are alive.
(21:38):
So I was like, oh, I have to dothat Now.
Granted, it took me four yearsto come to a point where I was
doing it in this way, but I'drather with this aspect of my
life, but I want that, right.
And so I know why I'm there,and so I'm not algorithm led,
but I'm still going to learn thealgorithm.
It's just not number one, okay.
So I was very clear on why Iwas there and I was very clear
(21:58):
that I was a student.
So if it takes me 10 years tofigure it out, I'm fine.
I'm just going to keep learning, keep iterating, keep trying,
keep doing all of those things.
So nothing ever affected myconsistency.
There was never a week.
I did not produce a video oranything like that.
Right, okay, all right.
So consistency I didn't addthis initially, but I'll say
that the fourth reason why thisworks is really good content.
I would be done, and sometimespeople were like, oh my goodness
(22:18):
, you left everything.
You left everything on thetable and oh my goodness, you're
doing that for free.
Right, like, so it's reallygood content.
What that means?
Because you may say, oh, but mycontent is not that good.
That's not what it means.
It means give it your best shot.
It means give it your absolutebest shot.
That's what that means.
Okay, so those are the fourthings.
All right, so let's talkoutcomes.
Okay, why is it important totalk outcomes?
Because 10,000 subscribers ishuge and it's a big deal and I'm
(22:41):
very grateful for it.
You know, 346,000 views, that'sawesome.
But you know, in a way and Isay this respectfully, don't,
please don't misunderstand me ina way it's a vanity metric,
right Like you want that becauseyou want something else after
that, right Like?
So I'm very clear Like I wantto measure all the way.
It's a great metric and I'm notdownplaying it at all, but you
(23:01):
want to take it a little further.
So let me give you five thingsthat happen.
So the first thing is that youknow I was telling you those
mentorship calls.
They ran about, you know, 200every morning and in the last 10
months we've gone as high as704.
And a lot of them I didn't knowthis will happen.
I was thinking you know I wasdoing this, so the people on the
mentorship call have somewhereto go to go watch all these
(23:24):
trainings, I didn't know thatthe YouTube channel would bring
people to the mentorship call,like, that's what ended up
happening, and so we went from200 to 700, which is a 252%
growth right In 10 months.
Right, why did that happen?
Because of the YouTube channel,okay.
And the second thing iscountless, countless, countless
(23:45):
lives changed, people learning,like, all kinds of strategy.
Now, this is a faith-basedchannel, so they're learning all
kinds of strategies and totallychanged their lives.
It's just so mind boggling tohear the things that are
happening, because people arewatching those trainings and
applying them to their lives,right, like, so it's absolutely
bunkers, which is something thatI love.
So for me you've heard me saythis so many times on the
(24:07):
podcast like I'm like you know,I have my 90th birthday on my
mind and I want to leave it allhere.
I want to.
When I die, I just want to beable to give an empty body to
the ground because I left it allout here.
And so me being in a positionwhere I am asleep and there's a
YouTube channel where I'mteaching and changing lives all
over the world is just crazy.
(24:27):
It's just crazy.
It's so crazy, and when I sayall over the world.
I mean it.
We have had people view it from70 countries, and so I can't
wait to get to 195, but we're at70.
Okay, all right.
So, anyway, that's number two.
Number three I had a series offaith-based books that I had
written.
There's three of them, and Iwrote those before I really
understood the business worldand stuff like that.
(24:48):
The first one, I think, was in2017 and I didn't even have them
on Amazon and I never talkedabout them.
You know, cause, when I didthose, I was kind of in the hang
the shingle and they will comekind of philosophy, and so I
promoted it the week it came outand that was it.
I found myself, you know,reading, you know, just scanning
through one of them.
I was like my goodness, this is, this is good stuff.
I was, I was giving a goodstuff back in the day, so I took
(25:12):
all of them and put them backon Amazon and, you know,
promoted them on the YouTubechannel and we've had hundreds I
want to say about 500 copies ofthose three books that have
been sold, not in the last 10months, because I started that
in November, and so in the lastfour months, almost right, and
so that's been.
That's been amazing.
If you think about it, that's ahundred books a month, for
books that already existed Ijust wasn't doing anything with.
(25:33):
And again, that's anotheropportunity.
One of them is called the Fightto Become, and one of the books
is the Fight to Become.
And the thing about that bookis, you know, at the time of
this recording, I'm 45.
I'm going to be 46 next weekand I wrote that book when I
turned 39.
And I wrote it because I saidit's my birthday coming up and I
want to be a gift to my worldand I don't know everything, but
(25:56):
I've learned a lot of lessonsin 39 years.
And so I was like why don't Iwrite a book that kind of reads
like a memoir, but I can thenshare all the things that I've
learned over the last 39 years?
And so I put that in a book.
The funny thing about that bookis Entremdi didn't exist at the
time.
So I just want you to thinkabout it.
(26:17):
I want you to imagine reading abook from start to finish.
There's nothing about Entremdi.
There's no Entremdi podcast.
There's no Entremdi books.
There's no Entremdi businessschool.
There's none of that.
There's none of that.
No, entremdi live, no speakingon stage, no workshops, none of
that.
And so it is so encouraging forpeople when they read it
because they say, if all of thathappened, like you're a regular
(26:40):
person.
It helps people see, likeyou're a regular person, like
you have fears, just like I had,you started from ground zero,
just like I'm starting fromground zero.
So people would read that andcome back and they're like I get
it.
Now I get what you're talkingabout.
Now I get why you keep pushingus.
Now I get it.
It's because you're like it'savailable for everyone.
Like I used to think you werejust a unicorn and only you
could do what you do.
I'm like no, no, I'm people,I'm just like you, right?
(27:00):
First of all, there's theYouTube channel.
That's doing what it does, butthe YouTube channel is promoting
the book and the book is overthere doing its own thing, right
?
So is the mentorship call, isthe Council's Life Ch?
Is the Library of Legacycontent?
Oh, my goodness, I think wehave I don't know, maybe 80
videos.
We have 80 videos on there.
Talk about money, building aprayer life, meditation on the
(27:22):
word of God, my stories, mymoney stories, my fake journeys.
We talk some about marriage.
It's fun.
But I have that library andthen my daughter my daughter
watches those right.
I get to teach her and she getsto know about me and my
philosophies and all thosethings more than it's hard to
communicate that in conversation.
You know what I mean.
But she has this library andher friends all listen to it.
(27:43):
They're all 16 and 17 year oldsand they're like well, dr Una
says, I mean, it's okay.
And the fifth thing, the fifthoutcome is now.
I can tell you, and I can tellyou, this is a strategy.
You want to grow YouTube?
This is what you need to do.
It's just phenomenal, it'sreally amazing and I'm, I'm
beyond, I'm beyond grateful.
So I just want to spill all thebeans.
And if you, if you have anyquestions after this already in
(28:04):
the EntreeMD Facebook group, youknow, come join it.
Just go to EntreeMD Physiciansand Business on Facebook.
You will find it and request tojoin it.
I have some questions.
Answer those and they'll letyou into the group.
Happy to answer them.
I live to serve physicians.
That's what I do.
But I do want to challenge youto own your brand, especially
with the changes that are coming.
I saw an article two days agotalking about how, with AI, is
(28:28):
going to force down the cost ofdelivery of healthcare services
and may even include physiciansalaries, where it should be
anticipating a 20% cut insalaries.
And one of the things you cando we don't know what's going to
happen, but one of the thingsyou want to do to protect
yourself from what is about tocome.
You want to put yourself in aposition where you're in control
(28:50):
, where you understand how tocreate revenue, where you
understand how to create, how topractice medicine on your terms
, live life on your terms.
I was interviewing one of myclients.
She's a student at the EntreMDBusiness School and she said it
seems like there are a lot ofchanges that are going to be
coming, but I'm not afraid of it.
I know what to do, I'm ready.
Do you see what I'm saying?
So she doesn't know what thechanges are, but she's like I'm
ready, I'm good, right, and so Iwant to challenge you.
(29:12):
Like building your brand is oneof those things.
Your brand is a business asset.
It's an asset that, ifcarefully curated, can be
monetized.
Do you see what I'm saying?
Like you can make hundreds ofthousands from a YouTube channel
, and maybe I'll do anothervideo and come and talk about
monetization strategies.
But you can do that.
People do that, children dothat, teenagers do that.
So build a brand, and for you itmay not be YouTube, it may be a
(29:36):
podcast, but even if it's apodcast, you've picked up so
much from here the things thatyou need to do.
Right, it may be a blog, eitherway.
They're companies that theirprimary business is a blog and
they do multiple eight figuresfrom a blog.
I just want you to leave withthis big thought on your mind
I'm going to build a dominantbrand and it's either going to
be a huge source of income forme or it's going to be, you know
(29:58):
, a vertical in my business andstuff like that.
It's going to open so manydoors for me, but I'm not going
to hide.
So, whether it's YouTube or apodcast or a blog, I want you to
start owning your brand and Iwant you to see yourself winning
at it because you totally canLike, and I want you to see
yourself winning at it becauseyou totally can Like.
You're so smart, you know somany things and this is not
going to be any different, okay?
So I'm super glad that you wereable to come on and you were
(30:21):
able to catch all of this.
I want you to go start your own, and if you already have one, I
want you to relaunch it.
I want you to go all in on it,and I'll see you on the next
episode of the EntrepreneurPodcast.
Having great knowledge is amazing, but at the
same time, you have theresponsibility of packaging it
properly so that people will getthe knowledge that you want.
Now that I want to talk aboutit, the question becomes what is
the thumbnail caption that willmake somebody stop and watch
this?
What is the title that willfurther convince them?
This is the video you want towatch.
That's the packaging that thenmakes the people stay.
(00:23):
That's the packaging that thenmakes the people stay.
Hi docs, welcome to the EntreMDpodcast, where it's all about
helping amazing physicians justlike you, embrace
entrepreneurship so you can havethe freedom to live life and
practice medicine on your terms.
I'm your host, dr Imna.
Do you find yourself frustratedbecause you want to start a
(00:46):
YouTube channel and you're notsure of the next step to take or
how to make it successful?
Or maybe you already have one,or maybe you've had one for over
a year and you're just notgetting the results you want to
see.
Well, on this episode of theEntree and Be Podcast, I am
going to show you how I starteda brand new channel 10 months
ago and took it to 10,000subscribers and 346,000 views in
(01:06):
10 months.
So I'm going to give you allthe beans.
Okay, I want to give you alittle bit of a backstory so you
have the context.
I started this YouTube channel10 months ago and this is not
for EntreeMD.
I've gone really heavy onpodcasting with EntreeMD, but I
have a faith-based mentorshipcall that I would do every
morning and I would not get thetime.
(01:28):
You know it's an hour long calland I just find I'd run out of
time to teach people what Iwanted to teach them and the
things that I knew and all ofthat stuff.
And so I thought, man, it wouldbe nice for me to have a
YouTube channel where I can, youknow, just go all these things
I want to train them on andteach them on.
I can just, you know, teachthem and put it on the YouTube
channel so that way people canjust go on for reference and
(01:50):
when there are questions andstuff, I can just say go to this
YouTube video.
You know, you get a link, youget a link, everybody gets a
link, right.
So that was kind of thethinking behind it.
And then the secondary reasonis, you know, I am a big fan of
teaching things that I've doneand things that I know, as
opposed to just theory Right,and so I was like this would be
a great opportunity for me topractice with YouTube so I can
(02:12):
come back and tell my clients,like you know, this is what
works, this is what doesn't work, and all of those kinds of
things, because I am a firmbeliever that every physician
should own and build out andcurate a dominant personal brand
, and the reason for that isyou're going to need that brand
for everything.
That brand will get you promotedat work.
(02:33):
That brand will get you raises.
That brand will get you clientsand patients.
That brand will be thefoundation for any other
business you want to go on andstart.
That brand will get you to thepoint where you have bestselling
books.
That brand will get you branddeals.
That brand will give youopportunities to be on boards
and to invest in things.
(02:53):
It will open so many doors.
It will get people coming tomeet you to say I want to work
with you.
People find your brand andchoose to work with you.
It's amazing what a brand willdo for you.
And so I have podcasting down.
I was like, okay, I can showthem.
You know about YouTube as well.
And of course, I've startedexperimenting with blogs and all
, and I'm going to havesomething for that in a little
bit.
But so I was like, okay, great,I get to get this legacy body
(03:17):
of work for my mentees and thenI also get to you know practice
and play around with YouTube.
So to you know practice andplay around with YouTube so I
can come back to show my clients.
You know what to do and all ofthat stuff.
Now I want to be very clear.
If you notice, I did this withanother organization and I've
told you the reason why.
And so if you have a podcastthat is killing it, if you want
to add on YouTube, you can dothat.
But please, we do not kill cashcows.
(03:39):
We do not kill things that areworking, okay, so make sure you
don't take it that way, okay.
So what numbers did we hit?
What stats did we hit?
We hit 10,000 subscribers in 10months you know, actually a
little under 10 months and then346,000 views in 10 months.
Okay, and you know so for me Iwas like that is absolutely
(03:59):
phenomenal, and so I postedabout it on Facebook.
I said you know I'd beenplaying around with this and you
know so grateful that we hit10,000 subscribers, grateful for
the opportunity to teach aboutthe intersection between faith
and success every single week.
And then someone said, okay,well, I have a YouTube channel
that I've had for over a year.
Will you do a webinar, amasterclass, and teach us about
(04:20):
all these things?
I was like, well, turns outthat it turns out that the next
day is my recording day, so I'lljust record it.
So here we are.
Okay, all right.
So there are three things thatworked.
There are three things that Iblame for this result.
Okay, and I'll tell you whatthey are.
The first thing is, this wasthe most shocking to me.
I did not see this one coming,and that is the YouTube
algorithm itself.
(04:40):
Right, like, the YouTubealgorithm itself is one of the
big reasons why we hit thesenumbers, and I'll explain what
that is.
So at the time when we startedthe YouTube channel, I would
have maybe 200 people come onlive for these mentorship calls
that I do every morning, youknow.
So, for me, I thought that thegrowth will primarily be, you
know, from them, you knowsharing and all of those kinds
(05:02):
of things, and so in thebeginning, when we'd have new
videos come out and then theycame out every Monday, I would
say, okay, this is a new videofor the week, go, check it out,
make sure you're sharing all ofthose kinds of things.
There's such an amazing,amazing group of people, right?
So they're watching, they'resharing, they're doing all of
those things.
And so we had these videos goout and a lot of times, by the
(05:23):
30 day mark, the ones that didreally well would have 400 views
and things like that.
And that was mind blowing to me, like when we hit our first
thousand subscribers, when wehad our first 10,000 views.
It was all amazing, like I'velearned to enjoy like every
aspect of the journey, soabsolutely enjoyed it and it was
so grateful to them and I'llshow you some stats as far as
what they did.
They're just a phenomenal groupof people.
(05:44):
Our best video after the 30 daymark would be about 400.
And then I did.
By the time we got to the 19thvideo okay, 19th we had a video
that went, you know, for mychannel viral, so it was an
outlier, right?
That video in the first 30 daysdid 37,000 views, right?
So I want you to think about it.
(06:05):
We had 400 for the bestperforming and this did 37,000,
right, okay, so we had that.
So 37,000 and there were 1,934new subscribers from that video.
It was just like absolutebunkers, you know.
And so I started looking at it.
I'm like, okay, what, whathappened?
(06:26):
What led to the virality ofthis video?
And what I found is it was thealgorithm.
Okay, so, at a 30 day mark, thenumber of new viewers was like
2,138 new viewers and 29returning videos.
Like that's one of the days itlike is peak, like the day had
the most number of views, and somost of them are people who
(06:47):
didn't know anything about thechannel.
So it wasn't necessarily fromdirectly, from my audience,
right.
And so I started studying it,like okay, what, what just
happened here?
And I found out that, you know,the YouTube algorithm can be
your employee, like it can bethe chief marketing officer of
your YouTube channel If youwould give it what it wants.
(07:11):
So what does the channel want?
You have to remember thatYouTube is a business.
It's not just this place thatjust puts videos, so people.
It lets people put videos sothey can share their videos.
No, it is.
It is a business and they makemoney from ad revenue, right,
and the more time people spendon the channel, on the platform,
the more money they make.
Okay, so, in order to have thealgorithm work for you and show
(07:31):
up like your employee, what youwant to do is you want to give
it what it wants, which ispeople on the platform.
You want to partner with it tohelp it get what it wants.
Okay, all right.
So it wants people on theplatform.
It wants you to get people toclick and it wants you to get
people to watch, and it wantsyou to get people to continue to
watch other videos, right?
(07:52):
So if you have a video wherepeople are clicking on it, they
are watching it and they'regoing on to watch another video,
chances are the algorithm willbe like oh my goodness, this is.
We love this person.
Where has she been?
Let's show everybody her stuff,right?
Okay?
So the question is then how doyou get people to click, watch
and continue to watch, right,okay?
(08:13):
So, when it comes to clicking, Iwant you to think about your
own behavior on YouTube.
Right, you are most likelyscrolling through and you are
looking at the thumbnails, right?
And when you look at athumbnail, either the design of
the thumbnail or the caption onthe thumbnail catches your eye.
Then you click on that video,like, hmm, let me see what's
going on there, right, and sothat's what happens.
(08:35):
And the title complained tothat as well, right, and so that
meant to me that I need tobecome better at thumbnails.
Now, not the design I didn'ttouch the design of it at all, I
let my team do that but Istarted paying attention to the
captions you're going to putthere, right, like, what are the
captions you put that makepeople want to watch the video?
(08:55):
This is especially important forus as physicians, because, as
physicians, we love to teach,and so sometimes we put some
teachy things on there thatnobody cares about, right?
Some may say these are thenormal colors of poop.
I'm a pediatrician, okay, soyeah, they ask us about this all
the time.
These are the normal colors ofpoop on a thumbnail.
Nobody cares, right?
(09:15):
Is my kid's green poop normal?
Then they're like yeah, is itnormal?
It needs to have some kind ofintrigue, or you know, there's
some curiosity to it, or it'scontradictory, or it's
provocative.
And when I say provocative,what I mean is it makes people
think it challenges their way ofthinking, like the first viral
video we did was why Christiansare broke.
(09:37):
It's like what?
First of all, we're not broke,or are we broke, or we're
supposed to be broke, or likeyou know, it's all these things
and people are like, wait, what,what did she say about it?
Right, and boom.
So then people click on it.
So you want to.
Your thumbnails need to provokesome kind of emotion or
curiosity or confusion, or youknow what I mean, Like not
(10:00):
confusion in a bad way, but likekind of challenging what
they've always believed.
That's where the thumbnail andthen the title is kind of
explaining the thumbnail.
Right, and explain thethumbnail.
The thumbnail became somethingI paid attention to.
The title became something thatI paid attention to, and the
better I got at it, the betterthe channel did.
Okay, okay.
So that's how you get them toclick.
As far as getting them to watch,then you know how they talk
(10:23):
about, when you're doing a talk,the hook.
I didn't know this, butapparently there is a metric
they measure on YouTube.
That is your 30 secondretention.
Who thought you would need towork for 30 seconds?
But your 30 second retention.
So after 30 seconds of yourvideo, what percentage of people
are still watching?
Now for the video that I toldyou about, the first one that
(10:45):
went viral.
That number was 78, 78%, whichis a phenomenal, phenomenal
number.
Right Now, mr Beeson and therest of them will shoot for 80,
but 78 is wonderful.
And so when you do that, that'stheir marker that you're able
to get people to click.
You're able to get them towatch it.
You're kind of holding themright, like you're holding them
(11:06):
in a way, and so I startedpaying attention to my hook.
So when I want to do a video,I'm no longer like, oh, you know
, I want to talk about this, Iwant to teach about that.
What I started doing is likeokay, I know what I want to
teach, but I got to package itin such a way that people will
(11:30):
get it.
Please hear me when I say thatI'm going to say that again.
Right, as a physician, you haveso much great information, you
have so much great knowledge topass on and all of those things,
but great knowledge poorlypackaged will not be received,
and then you don't get what youwant, which is people listening
to the knowledge.
So having great knowledge isamazing, but at the same time,
you have the responsibility ofpackaging it properly so that
people will get the knowledgethat you want.
So I can decide okay, I want totalk about this topic.
(11:51):
You know that the one I justdid was, like you know, the
seven biggest money mistakes.
Right, that's what I want totalk about.
Now that I want to talk about it, the question becomes what is
the thumbnail caption that willmake somebody stop and watch
this?
What is the title that willfurther convince them?
This is the video you want towatch?
What is the 30-second hook thatI use that will make them know
(12:12):
in the first 30 seconds, this isgoing to be worth your while.
Stay and watch it.
Right?
So that's the packaging thatthen makes the people stay right
.
Okay, good, so that's how weget them to watch.
That's how we get them to click.
That's how we get them to watch.
And then, even within the video, like seven biggest mistakes,
that already means they're seven.
And then I would say somethingto the tune of and I'm not lying
(12:34):
that, oh, you definitely wantto stay for number seven because
that's the most important one,right?
Or you know, like I'll talkmore about that, as we go along
in this video, you're kind oftaking them along.
Now you may be thinking, like Iused to think oh, we shouldn't
take all that, but this is thedeal right.
Do you want to be somebody whocreates content that's
(12:56):
transformational or not?
If you do want to be thatperson, then having the
knowledge is one thing, buthaving the skill of influencing
people to receive the knowledgeis another thing, and you need
both.
Kind of like, we talk aboutserving and earning.
You need both.
Okay, all right.
So we got them to click becauseof our thumbnail design, our
(13:16):
thumbnail caption and our title.
We got them to watch right,based on the 30 second.
You know, retention, the hook,our strategies there and kind of
keeping them till the end.
And then we want them to watchanother video.
So then my strategy became, asI'm prepping the video, I'm then
wondering what is the nextvideo I'm going to recommend?
(13:36):
So when they're done watchingthe one they're on, they go to
the next one to watch that right, and so think about it.
So I have my knowledge, andknowledge is great.
I have my expertise, andexpertise is great, and I also
have what the thumbnail designis going to be, what the
thumbnail caption is going to be, what the title is going to be,
what my 30 second hook is goingto be, what I'm going to do to
(13:58):
hook them to watch the wholevideo and what the next video is
going to be.
I don't start recording a videountil I have these six things.
I don't even start right,because the knowledge is one,
and then these six things makeup the packaging.
That makes the algorithm happy,because then what it does is it
then shows that video to manyother people.
(14:18):
So when I looked at the statfor that video that went viral,
78% of the views came fromYouTube recommending it to
viewers, not from my audience.
78% so, which means you have tohave the audience.
I'll talk about the audiencepiece next.
But you also have to recognizethat the YouTube algorithm is a
(14:42):
whole machine and if you can getthe machine to work for you,
then that's amazing.
Like that's so amazing.
Okay, all right.
So I hope you got this piece,because this piece is a huge
part of it.
I didn't know about it at all,so I didn't care about
thumbnails, I didn't care aboutthe caption.
I just named it, what I wantedto name, and I just taught what
I wanted to teach.
But if you truly want to leavea legacy, if you truly want to
(15:04):
have transformational content,then you got to do it right.
You got to change the way youdo it.
The good thing about this skillis that you can use it for
YouTube.
You can use it for a podcast,you can use it when you're doing
a talk.
It just makes you a lot morestrategic, right, like you're
not only thinking about theknowledge, because it's only a
portion of it, but you're alsothinking about the packaging.
So what made it work?
Number one was the algorithm.
Number two was my audience Okay, okay.
(15:26):
So when I started this YouTubechannel, I had about 200 people
who come on every morning forthis mentorship call, mentorship
prayer call that I would do,and so we've run this call for
four and a half years at thispoint, and I could say you know,
like they know me well, I'veserved them for so long.
I show up every morning.
(15:51):
I shouldn't need to tell themto go watch the video.
They know my work is good, sothis is good, so they would just
watch it.
That is called entitlement.
Okay, please hear me when I saythis.
Like people tell me this allthe time I've.
This person has been my mypatient before.
I shouldn't need to tell themthat they need to continue with
me.
That is called entitlement.
This person has been in myprogram before and it's time to
renew.
They should just know that theyneed to renew.
(16:12):
That is called entitlement.
Nobody cares.
That's not the way the worldworks.
If you want them to continue towork with you, you will sell
them on that, okay, okay, okay.
So when we first started this,we had videos going out every
Monday.
We have it a little morefrequently now, but we had them
every Monday, and every Monday Iwould sell them.
I would have the thumbnailalready.
(16:34):
You know, upload this.
I'll show it up as a slide.
I will tell them why they wantto watch the video.
I will sell them on what Ibelieve in right.
I believe that you know, I canlive a life of global impact.
I can live a life that touchesmany other people, and one of
the ways I do that is by sharingresources, and so I'm like okay
(16:54):
, guys, this is what we're goingto do.
I tell them to do three things.
I want you to watch it, becauseI want you to.
I want you to get the contentand I want you to use it to
change your life.
And then I want you to engagewith it.
So like it.
Like the video, comment rightEngage.
Why are you doing that?
For two reasons.
One is I know you got to see itand all of that stuff.
But the other thing is thatyou're telling the algorithm
(17:15):
this is good stuff, show it toother people.
And so there are people who youdidn't even directly share it
to, but they also get toexperience it because you
engaged with the video, right.
So I tell them to do that, andthen I tell them to share.
So watch, engage, share, watch,engage, share.
How often?
Every time there was a video,every single time there was a
video.
Every time we had a new video,every single time.
(17:36):
Why am I saying that?
Because if you want what youwant, you have to be willing to
do what it takes to get what youwant.
Every single time there was anew video, I did not say, oh,
they've watched 10 of them andthey know it's every Monday.
They should know I don't dothat, right?
Okay, but let me show you thestats, though.
Right, I can't tell you thestats on how many views are
because of them, right, but Ican give you some other stats
(17:58):
Now.
Over the course of 10 months,we have had 18,000 likes on our
videos 18,000.
Okay.
And we have had 4,000 comments4,000.
And this doesn't.
You know, I've done some live,so this doesn't include the ones
that come up live, but on thereplays 4,000.
Okay, and the videos have beenshared 21,000 times.
(18:22):
In 10 months, 21,000 times ithas been shared, okay.
Now, of course, not all of themare from my audience, but you
can then see that selling themon watch, engage, share, watch,
engage, share.
That it works, right, that itworks Okay.
The third thing that worked isconsistency, and it'll be like,
(18:43):
oh my goodness, dr Una, captain,obvious.
Why are you saying that?
Because, oh my goodness,because it's a little bit of a
rollercoaster, right?
So you, first of all, youlaunch it and it's so exciting.
The first day we launched, wehad 297 views, we had 93 people
subscribe.
It was like this is amazing.
And you go like this is whatwill happen every day.
And then it doesn't Right.
And so we did videos every week, and sometimes twice a week,
(19:07):
until we got to the 19th video.
It was at the 19th video thatwe had that video that did
37,000 in 30 days.
So now it's been a few months,so it's at 78,000 or so, because
it kept going.
It kept going at full speedahead until it got to about
50,000, and it's just beengrowing since then, that ability
to continue until Now.
After I had that first bio video, I was like we finally arrived,
(19:30):
we got the formula, we knowwhat we're doing.
The next video, a thousandviews.
After that, 1500 views.
Now, granted, it was no longerthe 400 that we used to have,
but what happened to 37,000?
What happened to 50,000?
Right, you know.
And at the same time, I had beenlearning more, because I
learned a lot from that video asfar as you know the thumbnails,
the title, the 30 second hook,all of that's when I learned
(19:51):
that stuff.
And so I'm like but now I haveit and it's just not working.
Quote unquote Right, but Inever stopped, I never slowed
down, I never lost my enthusiasm, I never produced lower quality
content.
I never did any of that.
I just kept hitting.
I'm like, okay, well, we'reworking on it, let's keep going,
because I believe all workworks, I believe it's always
(20:12):
working, until video number 54,54, before we had another video
that quote unquote went viral,if you will, and I was like,
golly, what in the world?
Right, and so being able to gofrom what you perceive as
(20:35):
undesired result to undesiredresult, without losing
enthusiasm, is what you need forYouTube.
Like, if you're going to showup and you're going to be led by
the algorithm, then you'regoing to have a lot of problems.
I know I am there.
I'm not there to produce viralvideos, but I do want people to
see my videos, right?
I am there because I want notthere to produce viral videos,
but I do want people to see myvideos, right?
I am there because I want tocreate a legacy body of work
(20:57):
that my mentees can use, that mychildren can use, that.
You know, people like I havethis issue.
I'm like here's a link.
Like I wanted to have a libraryof legacy content that can
change lives, even when I'masleep, even when I'm on
vacation, and I think this wholeconcept really got me.
When this was during thepandemic, I was watching a
YouTube video and it was aYouTube video by somebody that
(21:18):
had died like 10 years beforethen and it was so
transformational.
I'm like how is this personchanging my life from the grave?
And it dawned on me.
I was like you can really liveforever, like in this context,
like you can live forever.
You can be gone and 50 yearslater, your work is still
changing.
Your work is more impactfulthan the work of some people who
are alive.
(21:38):
So I was like, oh, I have to dothat Now.
Granted, it took me four yearsto come to a point where I was
doing it in this way, but I'drather with this aspect of my
life, but I want that, right.
And so I know why I'm there,and so I'm not algorithm led,
but I'm still going to learn thealgorithm.
It's just not number one, okay.
So I was very clear on why Iwas there and I was very clear
(21:58):
that I was a student.
So if it takes me 10 years tofigure it out, I'm fine.
I'm just going to keep learning, keep iterating, keep trying,
keep doing all of those things.
So nothing ever affected myconsistency.
There was never a week.
I did not produce a video oranything like that.
Right, okay, all right.
So consistency I didn't addthis initially, but I'll say
that the fourth reason why thisworks is really good content.
I would be done, and sometimespeople were like, oh my goodness
(22:18):
, you left everything.
You left everything on thetable and oh my goodness, you're
doing that for free.
Right, like, so it's reallygood content.
What that means?
Because you may say, oh, but mycontent is not that good.
That's not what it means.
It means give it your best shot.
It means give it your absolutebest shot.
That's what that means.
Okay, so those are the fourthings.
All right, so let's talkoutcomes.
Okay, why is it important totalk outcomes?
Because 10,000 subscribers ishuge and it's a big deal and I'm
(22:41):
very grateful for it.
You know, 346,000 views, that'sawesome.
But you know, in a way and Isay this respectfully, don't,
please don't misunderstand me ina way it's a vanity metric,
right Like you want that becauseyou want something else after
that, right Like?
So I'm very clear Like I wantto measure all the way.
It's a great metric and I'm notdownplaying it at all, but you
(23:01):
want to take it a little further.
So let me give you five thingsthat happen.
So the first thing is that youknow I was telling you those
mentorship calls.
They ran about, you know, 200every morning and in the last 10
months we've gone as high as704.
And a lot of them I didn't knowthis will happen.
I was thinking you know I wasdoing this, so the people on the
mentorship call have somewhereto go to go watch all these
(23:24):
trainings, I didn't know thatthe YouTube channel would bring
people to the mentorship call,like, that's what ended up
happening, and so we went from200 to 700, which is a 252%
growth right In 10 months.
Right, why did that happen?
Because of the YouTube channel,okay.
And the second thing iscountless, countless, countless
(23:45):
lives changed, people learning,like, all kinds of strategy.
Now, this is a faith-basedchannel, so they're learning all
kinds of strategies and totallychanged their lives.
It's just so mind boggling tohear the things that are
happening, because people arewatching those trainings and
applying them to their lives,right, like, so it's absolutely
bunkers, which is something thatI love.
So for me you've heard me saythis so many times on the
(24:07):
podcast like I'm like you know,I have my 90th birthday on my
mind and I want to leave it allhere.
I want to.
When I die, I just want to beable to give an empty body to
the ground because I left it allout here.
And so me being in a positionwhere I am asleep and there's a
YouTube channel where I'mteaching and changing lives all
over the world is just crazy.
(24:27):
It's just crazy.
It's so crazy, and when I sayall over the world.
I mean it.
We have had people view it from70 countries, and so I can't
wait to get to 195, but we're at70.
Okay, all right.
So, anyway, that's number two.
Number three I had a series offaith-based books that I had
written.
There's three of them, and Iwrote those before I really
understood the business worldand stuff like that.
(24:48):
The first one, I think, was in2017 and I didn't even have them
on Amazon and I never talkedabout them.
You know, cause, when I didthose, I was kind of in the hang
the shingle and they will comekind of philosophy, and so I
promoted it the week it came outand that was it.
I found myself, you know,reading, you know, just scanning
through one of them.
I was like my goodness, this is, this is good stuff.
I was, I was giving a goodstuff back in the day, so I took
(25:12):
all of them and put them backon Amazon and, you know,
promoted them on the YouTubechannel and we've had hundreds I
want to say about 500 copies ofthose three books that have
been sold, not in the last 10months, because I started that
in November, and so in the lastfour months, almost right, and
so that's been.
That's been amazing.
If you think about it, that's ahundred books a month, for
books that already existed Ijust wasn't doing anything with.
(25:33):
And again, that's anotheropportunity.
One of them is called the Fightto Become, and one of the books
is the Fight to Become.
And the thing about that bookis, you know, at the time of
this recording, I'm 45.
I'm going to be 46 next weekand I wrote that book when I
turned 39.
And I wrote it because I saidit's my birthday coming up and I
want to be a gift to my worldand I don't know everything, but
(25:56):
I've learned a lot of lessonsin 39 years.
And so I was like why don't Iwrite a book that kind of reads
like a memoir, but I can thenshare all the things that I've
learned over the last 39 years?
And so I put that in a book.
The funny thing about that bookis Entremdi didn't exist at the
time.
So I just want you to thinkabout it.
(26:17):
I want you to imagine reading abook from start to finish.
There's nothing about Entremdi.
There's no Entremdi podcast.
There's no Entremdi books.
There's no Entremdi businessschool.
There's none of that.
There's none of that.
No, entremdi live, no speakingon stage, no workshops, none of
that.
And so it is so encouraging forpeople when they read it
because they say, if all of thathappened, like you're a regular
(26:40):
person.
It helps people see, likeyou're a regular person, like
you have fears, just like I had,you started from ground zero,
just like I'm starting fromground zero.
So people would read that andcome back and they're like I get
it.
Now I get what you're talkingabout.
Now I get why you keep pushingus.
Now I get it.
It's because you're like it'savailable for everyone.
Like I used to think you werejust a unicorn and only you
could do what you do.
I'm like no, no, I'm people,I'm just like you, right?
(27:00):
First of all, there's theYouTube channel.
That's doing what it does, butthe YouTube channel is promoting
the book and the book is overthere doing its own thing, right
?
So is the mentorship call, isthe Council's Life Ch?
Is the Library of Legacycontent?
Oh, my goodness, I think wehave I don't know, maybe 80
videos.
We have 80 videos on there.
Talk about money, building aprayer life, meditation on the
(27:22):
word of God, my stories, mymoney stories, my fake journeys.
We talk some about marriage.
It's fun.
But I have that library andthen my daughter my daughter
watches those right.
I get to teach her and she getsto know about me and my
philosophies and all thosethings more than it's hard to
communicate that in conversation.
You know what I mean.
But she has this library andher friends all listen to it.
(27:43):
They're all 16 and 17 year oldsand they're like well, dr Una
says, I mean, it's okay.
And the fifth thing, the fifthoutcome is now.
I can tell you, and I can tellyou, this is a strategy.
You want to grow YouTube?
This is what you need to do.
It's just phenomenal, it'sreally amazing and I'm, I'm
beyond, I'm beyond grateful.
So I just want to spill all thebeans.
And if you, if you have anyquestions after this already in
(28:04):
the EntreeMD Facebook group, youknow, come join it.
Just go to EntreeMD Physiciansand Business on Facebook.
You will find it and request tojoin it.
I have some questions.
Answer those and they'll letyou into the group.
Happy to answer them.
I live to serve physicians.
That's what I do.
But I do want to challenge youto own your brand, especially
with the changes that are coming.
I saw an article two days agotalking about how, with AI, is
(28:28):
going to force down the cost ofdelivery of healthcare services
and may even include physiciansalaries, where it should be
anticipating a 20% cut insalaries.
And one of the things you cando we don't know what's going to
happen, but one of the thingsyou want to do to protect
yourself from what is about tocome.
You want to put yourself in aposition where you're in control
(28:50):
, where you understand how tocreate revenue, where you
understand how to create, how topractice medicine on your terms
, live life on your terms.
I was interviewing one of myclients.
She's a student at the EntreMDBusiness School and she said it
seems like there are a lot ofchanges that are going to be
coming, but I'm not afraid of it.
I know what to do, I'm ready.
Do you see what I'm saying?
So she doesn't know what thechanges are, but she's like I'm
ready, I'm good, right, and so Iwant to challenge you.
(29:12):
Like building your brand is oneof those things.
Your brand is a business asset.
It's an asset that, ifcarefully curated, can be
monetized.
Do you see what I'm saying?
Like you can make hundreds ofthousands from a YouTube channel
, and maybe I'll do anothervideo and come and talk about
monetization strategies.
But you can do that.
People do that, children dothat, teenagers do that.
So build a brand, and for you itmay not be YouTube, it may be a
(29:36):
podcast, but even if it's apodcast, you've picked up so
much from here the things thatyou need to do.
Right, it may be a blog, eitherway.
They're companies that theirprimary business is a blog and
they do multiple eight figuresfrom a blog.
I just want you to leave withthis big thought on your mind
I'm going to build a dominantbrand and it's either going to
be a huge source of income forme or it's going to be, you know
(29:58):
, a vertical in my business andstuff like that.
It's going to open so manydoors for me, but I'm not going
to hide.
So, whether it's YouTube or apodcast or a blog, I want you to
start owning your brand and Iwant you to see yourself winning
at it because you totally canLike, and I want you to see
yourself winning at it becauseyou totally can Like.
You're so smart, you know somany things and this is not
going to be any different, okay?
So I'm super glad that you wereable to come on and you were
(30:21):
able to catch all of this.
I want you to go start your own, and if you already have one, I
want you to relaunch it.
I want you to go all in on it,and I'll see you on the next
episode of the EntrepreneurPodcast.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!