Episode Transcript
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Speaker 1 (00:00):
I was committed to
executing, even if I felt scared
, even if I was unsure, even ifsomebody said something,
somebody left a weird review.
I was just committed toexecuting on what I know to be
true, because I was going to hitthis 1 million.
I was going to do it.
Speaker 2 (00:18):
Hi docs, welcome to
the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, dr Imna.
Speaker 1 (00:37):
I am so committed to
seeing you win.
I literally sat down to thinkabout something that will make a
huge, huge, huge difference inyour business.
I find that a lot of physicianentrepreneurs think they can't
launch businesses, think theycan't grow them, think they
can't scale them.
There's a lot of last ceilingsthat you know that are there and
(00:58):
people are like I just can't, Ican't overcome that.
But I have watched mybusinesses grow massively.
I've watched many of my clientsdo the same thing.
I just celebrated so many of myclients who said to me my count
is at 10 now.
Who said to me I have generatedmore in the first six months of
(01:18):
2025 than I generated at all of2024.
I have seen people who havegone from employee to a multi
seven figure business in threeyears.
I've seen all of these thingsover the last seven years, and
so I sat down and thought like,okay, let me break down how I
have done this and come andshare it.
So I thought about the firsttime that I had a 657% increase
(01:43):
in business year over year.
Okay, and I want you to thinkabout that number.
It's pretty wild, but I satdown to think what were all the
things that happened.
Now there are other principles,but I just want to pull out one
story and walk you throughexactly what happened for us to
pull that off.
Okay, so this was our firstyear in EntreeMD.
Our first year, we did about$120,000 in revenue, okay so.
(02:05):
So 2019, we did about that.
And then 2020, we did about 260.
Towards the end of 2020, Istarted thinking about my goal
for 2021.
And I had this nudge it'salmost like an invitation, like
why don't you do a milliondollars in 2021?
And I thought I mean 120 to 260, I get that right.
(02:27):
That's doubling your businessand all of that stuff.
I get how that can happen.
But from 260 to a million, likenobody does that, like this is
what I was thinking to myself,like this is not a thing that
happens, but for some reason, Iwas willing to explore it.
I was willing to say, okay,well, I mean, how could that
happen?
What would need to happen atthat time for that to happen?
(02:53):
And I didn't have a pathway, Ididn't know how we could, but I
decided I mean, let's go for it.
What do we have to lose?
And so 2021, I started that offthat year with a goal to do a
million in revenue.
Okay, january, I was stillthinking about it, trying to
think about a pathway, and allof those things Couldn't work it
out, like in my mind.
I just couldn't work it out.
February, I couldn't work itout.
(03:14):
March was when things startedto click, okay, but what I want
to do is walk you through allthe things that happened and the
things that created theseresults.
Now, one of the things that youmust have in order to experience
massive growth in your businessis that you need to be able to
get people results, and so thatpiece I'm not going to talk
about because that's a given,and so, for me, my commitment
(03:37):
has always been to up-level theway I serve my clients, even on
the podcast up level, the way Iserve you.
So you're listening to this andI'm trying to normalize seven
figure businesses and normalizemulti seven figure businesses
for physician entrepreneurs, andso I'm like what is the highest
value content I can bring toyou?
(03:59):
Right, and so my clients?
I'm like, okay, let's normalizesix figures, let's normalize
multiple six figure, let'snormalize seven figures, let's
normalize multi seven figurebusinesses, while having more
time off and having thebandwidth to be a better spouse
and a better parent and able totake care of your health better
and all of those things.
So I am so laser focused, I amobsessed healthy obsession but I
(04:21):
am obsessed with helping mypeople get bigger and bigger
results and the people who arein the Entremet Business School
can attest to this where it'salmost like every 90 days.
The wins are bigger, right, andthat's by design, right.
So we keep pushing for that.
So I'm not going to talk aboutthat piece.
That's a huge, huge, huge partof it, because that's a great
(04:42):
part of the reason why whenpeople come into the Entremet
Business School, they tend tostay.
They tend to stay becausethey're getting world-class
mentorship, they're gettingaccountability, they're getting
community, and these threeelements keep getting better and
better every 90 days.
Okay, all right.
So I'm not going to talk aboutthat piece.
I'll talk about the others, allright, and I'm going to give
(05:03):
you five things that happened,five things you need to have,
because I'm not telling you thestory to tell you the story,
right, I'm a very private person.
If I had a way of impartingthis without telling you the
story, I'd do that.
So I'm not telling you thestory to tell you the story.
I'm telling you the story, foryou to hear it and then take the
principles and go and apply itin your own business.
(05:25):
Okay, all right, and this willwork.
Whether you're growing your,your scaling, you have a
different vertical you'reworking on and all of that stuff
, it will grow, cause, for me,this was my second business,
this wasn't even even my firstbusiness, okay, okay.
So a number of things happen.
So, number one a friend of mineand when I say a friend, this
is somebody that I met on socialmedia and we connected and all
(05:50):
of those things a fellowphysician entrepreneur.
One of my friends introduced meto a group and it's called the
Trust.
It's run by Allie Brown.
It's a group of women who areCEOs and founders of companies
doing over a million in revenueOkay, so a million was the floor
and she introduced me to this,to this group, and I'll tell you
(06:11):
why.
That was very, very likecritical in a moment, but she
introduced me to the group.
But what put me in a positionwhere this person was able to
introduce me to the group is anumber of things that happened,
right.
So one was I was in a Facebookgroup that was a physician only
Facebook group and I was a majorcontributor in that group,
(06:32):
right.
So I'd come and I shareconcepts that I'm learning and
practicing in my business wascreating wins and all of those
kinds of things, and so I had alot of visibility in the group,
okay.
And then one day the owner ofthe group then comes on Facebook
and says oh wow, dr Una, shewouldn't talk about these things
, but let me tell you about her.
She runs a seven figurepractice.
(06:54):
She's been retired from it.
All of that stuff.
She does this post.
And that post goes on to createa lot of opportunities for me,
right, people invite me forspeaking gigs, people invited me
for guest coaching spots andall of those things, right, like
, there are a lot of things thathappen.
I got clients from that onepost and then I also acquired
another network of physicianentrepreneurs as friends, and so
(07:18):
it was that post in that groupwhere I had built visibility,
that led to this person who thentells me about this group.
Okay, see how I'm tracing all ofthat Now.
I'm tracing that to say, whenyou don't have visibility,
you're hurting yourself, right.
Like there are people who couldopen doors for you, but they
(07:40):
won't open doors for you becausethey have no clue you exist,
right.
They have no clue you'requalified to be in the room.
They have no idea.
If you don't have visibility,you limit opportunities for you
to get referrals, you lose theopportunity to get clients and
patients.
And so whenever you have anopportunity to be visible and
(08:00):
you don't take it, it'simportant that you understand
that you are hurting your brand,you're hurting your business,
you're slowing down your success.
I have clients in theentrepreneur business school who
have had doctors come apply towork for them really great hires
because of their brand.
Okay, so you must be visible.
This was the starting point ofa lot of these things.
(08:22):
You must be visible.
Okay, you must be visiblewherever you find yourself.
So I see people show up inFacebook groups full of
physician entrepreneurs andthey're and the people they
serve are physicianentrepreneurs, and they're
hiding.
And I'm like, if you're hiding,like who's supposed to put your
name out there?
Like, stop lurking.
(08:43):
I like this is the first thingyou need to get Stop lurking.
Don't lurk in Facebook groups,don't lurk when you go for
events, don't be quiet when youshow up in meetings.
You never know who opened doorsfor you.
In the EntreMD Business Schoolthere was a doctor who said I
opened up my practice, this iswhere I am.
I expected my volumes would behigher at this time.
Can anybody give me some ideaswhat I should be looking at
(09:05):
differently?
And somebody else is like whatYou're in my I know the person
who's in charge of XYZ, which isliterally the person has access
to probably thousands ofpatients that could, of people
who could be her patients.
It's like hang on, let me send.
Let me send her a text realquick.
And just by showing up andbeing visible, this other doctor
(09:28):
has probably set herself up forhundreds and hundreds of
patients and it'll be a giftthat keeps giving.
We cannot afford to not bevisible.
Like why are we hiding?
Why are we saying we want ourbusinesses to grow and we're
hiding?
So 656% growth in a year ifthat sounds great to you.
The first principle I have foryou is get more visible.
(09:50):
Get more visible.
Show up live.
Show up on other people'splatforms.
Do the thing right, and I'm nottalking about being yucky and
being icky.
I did a whole podcast episodeon how to show up in other
people's Facebook groups, likehow to behave.
We create win-win situations.
We don't go there to create apitch fest, okay, okay, so
(10:11):
that's the first thing.
Is visibility.
Visibility, that's the secondthing.
All right, so I got introducedto this group called the Trust
and they had a meeting, and Iremember it was in Miami,
florida, and at this point I wasprobably seeing patients three
to four days a week in mypractice.
I had to take the time off, Ihad to pay for the trip, had to
pay for my accommodations, I hadto do all of those things, okay
(10:35):
, but I went for the meeting andI went for that meeting in
March.
Okay, so many of you have heardme tell this story before, but
it's super powerful, so I'mgoing to share it.
Right?
And so I went for the meetingand there was a lady.
If I remember correctly, shewas 32 years old.
She just had a baby.
Baby was like four months oldor something like that.
And then she starts talkingabout her company.
(10:55):
She says somebody has come toacquire a company for nine
figures, but I think that we canprobably get the company to
that point on our own in a fewyears.
So I declined the offer and Iremember thinking I'm like wow,
first of all, they're trying tobuy your company for nine
figures.
Second of all, it was not thatamazing to you that you took the
(11:17):
offer right.
And then she proceeded to saysomething that absolutely blew
my mind.
She says I think we can getthere on our own because we're
doing an easy million a month.
Okay, so I remember thinkingI'm like easy million a month in
the same sentence, and there'sno, not or no in the sentence.
Like what in the same sentence?
(11:38):
And there's no, not or no inthe sentence like what in the
world?
Now, what was happening in thatspace was it was an expansion of
what I thought was possible.
Because here I was, I had aprivate practice.
I was very successful, doingwell over seven figures.
I had started on TreyMD and Ididn't really start it as a side
hustle it's not a thing I do,but it was my second business,
(11:58):
right, like it was my secondbusiness, I was testing it out,
let's see how we do this thing.
And like we doubled.
That's awesome, but I could notconceptualize taking it to a
million, right, I just couldn'tconceptualize it at the time.
And so when she said that, Iwas like wait, if she can do an
easy million a month, I can dosome kind of million over the
course of a year.
And that's a thought thatstayed with me.
(12:20):
Okay, so it stayed with me forthree days and at the end of the
three days I had planned tostay for an extra day I started
thinking about it.
So, not easy million a month,but we can do a million a year.
I was like I got to figure outhow to own this goal and all of
this stuff.
And so after I heard her saythat, I was like okay, we're
going to do a million a year.
And this is very important tonote, right, because this is
(12:41):
very, very important, becauseyou can write anything you want
to write as a goal at thebeginning of the year, the
beginning of a quarter orwhatever.
But you know, when you own it Ihadn't owned it.
I was like, let's try, let'ssee, let's explore, let's.
You know like I'm willing to dothe work.
I don't know what the work is,I don't know if I can really
pull this off.
In that moment I owned it.
I was like, okay, we're goingto do a million, okay, we're
(13:02):
going to do a million, all right.
So after we did that, afterthat right, the meeting was over
I was like okay, I'm going todo the million and I pull out
the second principle and thenI'll tell you what happened
after that.
The second principle here isinvesting, especially investing
in community.
(13:22):
Okay, because the thing is, yes, you can learn one-to-one, but
there's something about being ina room with people who are
where you want to be.
There's something about beingin a room with people who are
doing what you're trying to doand I don't mean they're doing
the exact same thing.
Like this person was in acompletely different industry
this was a product-basedindustry, right.
(13:44):
Like she was not.
She was not a physician oranything like that.
And there's something aboutbeing in those communities that
activates what is on the insideof you, that helps you see
pictures you couldn't see before, helps you think bigger, think
you can show up bigger, thinkyou can do bigger, think you can
have bigger, and you can'tescape the impact of the
(14:07):
environment.
So you're going to be like yourenvironment when you're younger
.
Your environment when I sayenvironment, I mean the people
in your world it can change,it's almost automatic.
It's like a default right, oryour parents control it, or
whatever.
But when you become anentrepreneur, it's very
important that you strategicallyput yourself in the right
environments, because you willtake the shape of your
(14:28):
environment.
And so that's why, for instance,in the EntreMD Business School,
one of the biggest things Ipush for is community, and in
the beginning people are like,oh no, I just want one-on-one.
I'm like, trust me, trust me onthis one.
You want community, you want tobe in a community of people.
Their dreams are so big.
(14:49):
You're like wait what and whatthey accomplish is so big and
they're willing to talk about it.
And so at the time of thisrecording this is the beginning
of the third quarter of the yearand one at the time of this
recording, this is the beginningof the third quarter of the
year, and one of the things wedo is we review the quarter and
people come out and post aboutthe wins they had and all.
It's so inspiring Even to meit's so inspiring.
(15:10):
You're just looking at like, oh,I surpassed my 2024 revenue, or
I grew my business by 250%.
Or you see someone who'sstruggling in business and you
see them cross their first sixfigures, first multiple six
figures.
You see someone who's running amulti seven figure business
talking about growing by 16% Atthat level.
16% is a whole other number andyou see someone launch a course
(15:32):
, almost did $600,000 in revenue.
It's like so wild, so wild, andyou're just looking and you're
like, wait what?
What is happening here?
Right, and of course you haveoptions.
Right, you could choose to beintimidated or inspired.
But, like I always tell them,I'm like please, choose
inspiration over intimidation,because how many of the
(15:53):
communities will you be in wherepeople are willing to share
their numbers and theirchallenges and all of these
things?
Right, and so, anyway, so isthe investment for community.
If you notice, for me, first ofall, I invested to join the
community.
I invested to go to the event,I invested to pay for the travel
, I invested to pay for thehotel rooms and all of those
(16:13):
things.
But you have to understand thatcommunity will change you,
community will change you.
So it brought me to the pointand I didn't know that's what
would happen when I went there,but it brought me to the point
where I owned the goal OkayAgain.
This is why in the entrepreneurbusiness school, we have two
events every year.
We have the business makeovermastermind that happens in
(16:34):
Atlanta in April, and then wehave the vision retreat that
happens by a beach somewhere inOctober, right, and people will
tell you like this was adefining moment for me.
This was the moment thatchanged everything for me, and
it was some conversation theywere just having at a table.
It didn't even have anything todo with me, right?
That's the power of having theright people in one room.
That was the second thing.
(16:54):
That's, the second principle isinvesting for a community.
Now we stopped at where I hadmade the decision.
So now that I had made thedecision and I had owned this
goal, I now ran into anotherchallenge.
And the challenge here was butI don't know how to get there.
At the time, the EntremetBusiness School was $597 a month
or $6,500 for the year.
(17:14):
I always knew I was building a$25,000 school, but I just
couldn't bring myself to chargethat Right.
And at 597, we were seeing allkinds of wins, like unbelievable
wins, and people are like Ican't believe you're charging so
little for it.
But I was working through myown mind, drama or whatever, and
so it's like I don't, I don'tsee the strategy to this.
I don't see how we're going todo it.
(17:36):
I do the math.
I'm like 597, get to a million,it's too many people.
I don't want that number ofpeople in business school.
How am I going to find thatnumber of people, all this stuff
?
So, because I had the extra dayin Miami, I put my sneakers on,
I put my AirPods in and I headedto the beach and I decided I
was going to take a walk hereand I'm going to do what I need
(17:57):
to do Pray, meditate, run thenumbers through my head, do all
the things.
But I was not going to leavethe beach until I had the number
.
I had the pathway, like how amI going to get there?
And so I go at it, right,pacing, I'm walking, I'm doing
math, I'm reverse engineering it, I'm doing all these things.
First hour passes.
Second hour I'm praying, I'mtrying to figure out what this
(18:20):
strategy is on all this stuff.
Second hour passes and thenthird hour I continue, I'm
praying, I'm meditating, I'mvisualizing, I'm doing all the
things and then trying to dothis math.
And the third hour comes to anend.
I have no answer, I haven'tfigured it out.
(18:41):
And then I had a series ofthoughts.
At the third hour, I walked awaywith the confidence that I
could charge $9.97 a month or$10,000 for the year for the
EntreeMD Business School and, tobe very clear, people were
getting wins.
They were getting wins thatwere more than 10X $5.97a month,
because sometimes people arelike I'm just going to charge my
worth.
(19:02):
I don't look at it that way,right, because your worth,
you're priceless.
So it's not about charging yourworth, it's about bringing
value to the marketplace.
That is more than whateveryou're charging, right?
That's ethical pricing and Idid a whole episode on that.
It's called ethical pricing, soyou can take a look at it.
Okay, so I walked away, becausethe thing was, if I said $9.97,
(19:25):
but I didn't have confidence init, like if I wasn't sold on it,
I wouldn't be able to sell it.
You can only sell what you'resold on, right?
And so me staying there waslike I need to find the path.
I need to find the path, I needto be sold on the path, and so
I walked away with oh mygoodness, it's a steal at 10
(19:47):
grand a year, can you imagine?
Right, because did we have apathway to get people to six
figures?
Yes.
Did we have a pathway to getpeople to multiple six figures?
Yes.
Do we have a pathway to getpeople to seven figures?
Yes.
Did we have a pathway to getpeople to multiple seven figures
, yes.
So what does that mean?
We can happily charge $10,000and it's still a steal like
unbelievable steal.
And if you're like, you've hadmy drama around this, I hope
this is helping, helping you too.
(20:07):
All right, and so I walked fromthe beach, so this is probably
three and a half hours.
At this point I watched from thebeach right back to my hotel
room.
Go to my page, the page for theuntramed business school,
change the pricing on the page,call my team, tell them this is
the new price as of today.
And boom, that was it.
And so that was in April.
And in June I had my next biglaunch, because then we didn't
(20:33):
have rolling admission and stufflike that.
With the untramed businessschool, which we do have now, I
did my next launch in June.
We brought 42 doctors in at 10grand.
That was the biggest launch wehad had till date and it was the
biggest launch at the highestprice, right?
And so if you do the math,that's 420,000 plus whatever
(20:55):
revenue that we had created inthe first three months, which I
think was about 120,000.
So when you think about it,mind boggling.
But again, what happened?
The visibility got introducedto this group, heard a
conversation.
It wasn't even what the ownersaid.
Like, just heard thisconversation that triggered me
owning my goal.
And then I go walk the beach toget the pathway right.
(21:15):
So what is the third principle?
There's pathways thinking, andso there is something that
sometimes I see entrepreneurs dolike, yeah, we're going to have
a seven figure year, blah, blah, blah, blah.
And when you ask them howthey're going to get there, they
have no clue and they're notworking on the pathway.
Right, you set a goal, right,that's wonderful, but when
you're done, you need to applypathways thinking right.
(21:37):
So that's what I call the thirdprinciple is pathways thinking.
In the entrepreneurial businessschool, we call it EBS math,
right, the EBS math puzzle, andyou're just reverse engineering
it, like, how am I going to getthere?
You play that game as manytimes as you need to play it
till you get the equation thatcreates the goal that you want.
Okay, so that's the third thing.
Now the fourth thing.
I already alluded to it alittle bit and you know, even
(22:00):
though I had the confidence that, okay, the Outstanding Business
School is absolutely worth 10grand a year, and having that
confidence and knowing that thisis a steal, and being giddy and
excited about it does not mean,as I got closer to my launch,
that all these fears didn't comeup, like, oh my goodness, what
if nobody says yes?
What if people find out, oh,maybe it's not as good as you
(22:23):
think it is.
What if people are like, well,when it was 597, I would have
joined, but I'm not going tojoin for 10,000, and all of
those things.
So the fears came up.
Right, the fears came up.
But this is the thing when Iwalked away from Miami, I was
committed to executing, even ifI felt scared, even if I was
unsure, even if somebody saidsomething, some naysayer or
(22:47):
somebody left a weird review orwhatever.
I was just committed toexecuting on what I know to be
true, because I was going to hitthis 1 million.
I was going to do it right.
What I call that is living inthe 20%, because what did I have
to do?
If I changed it on my website,does it mean 42 people came?
No, that's not what it means.
(23:07):
What it means is I did aworkshop, and so that was
EntreeMD Live right, EntreeMDLive 2021.
So I did a live event.
It was virtual, so you canthink about it as a workshop,
whatever.
But I did a live event.
I sold the live event hard,like.
I invited everyone I knew andeveryone they knew to come
attend the event.
(23:27):
And I know, like, of course, wedeliver such great value that
they're going to be changedwhether they join the EntreMD
Business School or not.
But for the people who do jointhe EntreMD Business School, now
they're going to take thatchange to a whole other level,
and so I invited everyone andthen, when it came to making my
offer, I owned it.
I'm like this is the school,this is what you'll get out of
(23:47):
it, this is why it's anon-negotiable, it's a
no-brainer and all of thosethings.
And people said yes and, ofcourse, a few people said yes.
Well, a good number of peoplesaid yes, like during the event.
But we left enrollment open forprobably four or five days after
that and there were so manypeople who waited till the very
(24:08):
last minute.
So, guess what?
I had to keep selling, I had tokeep sending the emails, I had
to keep sending testimonials anddoing all those things.
So I stayed in the 20% which wetalk about this all the time.
These are the activities thatactually move the needle.
In my case, it will be speaking, it will be selling, it will be
promoting on social media.
I'm going to be following upwith the people we've already
talked to and all of thosethings.
(24:29):
So I kept doing that until weended up with 42 people.
That was huge.
The principle there is living inthe 20%.
So if you're going to say I'mgoing to build a seven figure
business, you have to askyourself what are the things
that actually move the needle?
Does playing on Canva move theneedle?
Does tweaking your businessplan for the 7,000 time move the
needle?
(24:49):
Does tweaking your website forthe 45th hundred time move the
needle?
Are you spending?
Do you have 17 goals in threedifferent businesses, instead of
zeroing your focus on the onething that you want to see work,
like there's so many thingsthat need to be done and these
are 20% things we need to beselling, we need to be making
offers.
We need to be making a wholelot of offers.
(25:11):
We need to be leading our teamto make offers.
Like that's what is requiredand if you don't do it, you
won't get the result.
If you do it a little, you'renot going to get the result.
You must do what is required,right?
So ask yourself for the goalthat you set for yourself for
this year, for your business,what is required?
Not what you would like to do,not what you're comfortable
doing.
What is required, that's your20%.
(25:33):
Okay, so, living in the 20% isthe is the fourth principle.
But if you look at it right,like, so, 420,000 from that
launch, 120,000 January throughMarch, that puts us at 540,000.
So we still, like, have almosthalf a million to go.
Okay, but I will tell you what Idid.
I kept promoting again, I'mnotice, I'm not talking about
the serving part because I'mlike, yes, we served our people
(25:55):
at the highest level and allthat.
But I kept promoting and keptpromoting and kept inviting and
kept putting it out there untilwe got to December.
It was the middle of Decemberwhen we hit a million right In
revenue and then we got a littlehigher than that before the
year closed out.
But I didn't stop until andwhat is that?
(26:16):
It is ownership of the goal.
If you're like, yeah, it'll benice if I, chances are you won't
hit it.
Could you hit it?
Yes, but chances are you won't.
If you're going to crush, whenyou started the year, what was
an impossible goal or somethingthat you'd never done before, or
something that was 10X or anyof those kinds of things.
You're going to have to hold ituntil.
(26:38):
You're going to have to keep atit.
You're going to have to keepthe goal in front of you and
keep executing until If the goalisn't nice to have, chances are
you won't hit it.
If you have set it where I'mgoing to do this, I'm not from
an obsessive crazy.
I must have a million dollars,kind of way.
It's more so proving toyourself that you can do what
(26:58):
you set out to do.
It's more so who you become inthe process of pulling that off,
which you always hear me say isthe biggest reward for
entrepreneurship.
And so if your goal is it willbe nice, chances are you won't.
If it's I'm going to mow thisdown, chances are you will Okay.
So I want you to think aboutthe goal that you have in front
of you and think about thesethings.
(27:18):
Are you willing to be visible?
Are you willing to be 10 timesmore visible than you are now?
Are you willing to let go of?
Oh?
I don't like being a guest onpeople's podcasts.
I don't like being on socialmedia.
I don't like speaking at events.
I don't like, like are youwilling to let all of that go so
it can be 10 times more visible?
Are you willing to invest incommunity?
Are you willing to invest, tobe in the right rooms?
(27:38):
I highly recommend theEntremity Business School.
It is one of the best rooms forphysician entrepreneurs because
the people you're looking for,the people who will be vision
boards for you, they're in there.
They're vision boards for eachother.
This person is like, oh, you'reon my vision board.
Like literally right, okay, soinvesting for community.
The third thing is are youwilling to engage in pathways?
(28:01):
Thinking Like the opposite ismagical.
Thinking, oh, I'm going to hitseven figures, I'm going to hit
10 million in revenue, how areyou going to do it?
I don't know, I don't know, I'mjust hoping it happens.
Not a strategy, not a winningstrategy at all.
You must be willing to engagein pathways, thinking like how
could that happen?
And start playing it until youfind your equation, until you
(28:21):
find your equation.
This is something we do a lotof work on in the
Entrepreneurial Business School.
Okay, the other thing is livingin the 20%.
So the way I describe it isthat I do frog fests.
What is a frog?
It's another word for 20%,right, like, eat that frog.
Brian Tracy is the person whomade that really popular and so
your 20% activities.
They're like frogs and so you,since you have to eat the frog,
(28:42):
just just eat it.
And if there's more than onefrog, eat the uglier, yuckier,
slimier, more disgusting one.
First right.
Okay, I know there's discomfortwith eating frogs.
I know there's discomfort withthese 20% activities.
I know many of them.
I'd rather not until I'm okaywith it, until I become
comfortable with it, but I don'tlet that vote.
It's not a thing.
(29:02):
The fact that something'suncomfortable doesn't mean I'm
not going to do it.
Right, because I'm living thislife where I live in the 20%,
where I spend 80% of my timedoing 20% activities, and so,
because of that, I'm in a frogfest.
I just eat frogs all day, everyday, and twice on Sunday.
Which is a t-shirt in the merchdepartment.
You can check it out ontrendycom forward slash merch
(29:22):
right, I eat frogs all day,every day and twice on Sunday.
Are you willing to adopt that,or are you going to fight for
comfort?
Because you can only fight foryour great goal or fight for
comfort.
There's no greatness to befound in comfort.
Now, when I say that I need tounderstand this.
If you spend enough time livingin the discomfort of the 20%,
(29:44):
you get comfortable there.
I'm comfortable beinguncomfortable.
Discomfort doesn't make meuncomfortable, it's just like oh
, okay, well, this is what weneed to do to get to where we
want to be.
I'm far more interested inhitting my goal.
I'm far more interested inbecoming all I'm designed to be
than I am with being comfortable, far more right.
(30:05):
And so, are you willing?
Are you willing to live in the20%?
Are you willing to be in themiddle of a frog fest like your
new normal?
Okay, and then the fifth thingis are you going to own your
goal?
Do you own your goal or are youlike yeah, I just wrote it down
, and if it happens, great, ifit doesn't, no, no harm, no foul
.
Are you going for it?
Now, to be clear, I want to putthis out here.
(30:27):
It will help you, becausesometimes people set goals and
they get completely bent out ofshape.
I have many, many, many, many,many, many goals that I set and
I don't hit Many.
Am I bent out of shape?
No, why am I not bent out ofshape?
Because the goal is importantand I own the goal, because I
know I have to become adifferent person to pull off
(30:49):
that goal and I know I like thatperson right, and so my job is
to set the goal and give him myabsolute best shot, not fighting
for comfort, not not doing whatI'm supposed to do, wasting all
my time, all of that stuff.
And if I gave him my absolutebest shot and I didn't hit it, I
don't worry about it.
I just said it again and go forit.
I don't get bent out of shapeat all, but while I have it, I
(31:12):
own it and I own it to the veryend.
The first year we did.
The first year we did 2 million.
We got to 2 million on December27th and I was added to
December 27th.
That's the way it is.
If, for some reason, we didn'thit it, I'll be like whoopsie
Right and I would set a biggergoal for the next year.
I would have gone for it.
But as long as I'm is withinthe timeframe for the goal, I'm
(31:33):
going all in.
I'm going all in, okay, okay.
So what I want you to do is Iwant you to make a few
adjustments based on placesyou've seen, like oh yeah, I'm
not being visible and actually Ihad been committed to not being
visible.
I'm going to change that.
Or maybe you have no idea.
You just set a goal and you'rejust going about your day like
(31:55):
status quo and you have noagenda and you're like, ok, I'm
going to, I'm going to fix that,I'm going to play this game Dr
Una is talking about and see ifI don't.
I don't figure this out Right.
Or maybe you've been thinkingabout investing community.
Maybe you've applied to theEntree Business School twice and
you've been thinking about it.
One conversation can changeeverything.
(32:17):
Maybe you've been dating yourgoals but you're not married.
You know what I'm saying?
Like, maybe it's time to getmarried, it's time to own it,
it's time to do it like you meanit.
I'm rooting for you.
You can crush goals that willblow your mind.
You can build a business thatwill blow your mind.
You can build a life whileyou're at it that will blow your
mind.
But these five things need tobe there, and these five things
(32:38):
are things that I've continuedto use.
I haven't stopped with any ofthem, and I want to invite you
to do the same.
Okay, all right.
So take this episode.
One of the best ways to learnis to teach, so I want you to
take a screenshot of it and Iwant you to post it on social
media and say this is what I gotout of this and encourage the
people on your feed to go watchit.
And if it was super valuablefor us, please leave us a review
(32:59):
.
That's how other people findthe show and they're like oh my
goodness, it's so good, youshould go check it out.
Okay, but the idea behind thisepisode is it is time for us to
normalize very successfulbusinesses owned by physicians,
and every time you share andevery time you leave a review,
another physician finds it.
Another physician has their mindblown.
(33:21):
Another physician sees apreferred future that they
cannot unsee.
You're a part of the people youknow making a huge shift in
medicine.
You're part of the Calvary.
Just remember that every singletime you do this and remember
that I'm rooting for you.
I know you can win.
I'm here to support you as youwin, and this, right here, is
(33:42):
the least you'll ever be, theleast your business will ever be
.
Go, apply these things and Icannot wait to celebrate the
wins that you go on to create.
See you on the next episode.