July 21, 2025 • 30 mins
👉 Ready for the next step? Book a call: https://program.www.entremd.com/callÂ
Have you been avoiding using social media for your business?Â
You are certainly not alone! Social media is one of the things doctors love to hate. They think it's a time-consuming distraction with no benefit, or they fear they will lose their professionalism.
But here’s the truth: when you use it right, it can unlock a world of opportunities. In this episode, I’m sharing the exact blueprint I’ve used to turn social media into a powerful business-building tool. I’ll break down seven types of posts that have helped me grow my business, attract clients, and make millions of dollars.
If you’ve been hesitant to show up online, this episode is for you. I’ll show you exactly how you can leverage social media to serve your audience, boost your brand, and grow your business.
Tune in and get ready to crush it on social media!
—
Key Takeaways:Â
- 00:00 The role of social media in business success
- 02:26 The neutral nature of social media
- 04:58 Why I’m on social media
- 06:18 The debrief post
- 09:10 The how-to post
- 09:51 The client testimonial post
- 14:05 The mission message postÂ
- 16:46 The call-to-action post
- 21:03 The reality TV post
- 23:24 The myth buster postÂ
- 26:50 Encourage social media
- 28:43 Outro Â
—
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I had a post that I did.
I had one like on that post.
One From that one post I gotone one-on-one client who worked
with me for a year.
She was paying me $1,500 amonth.
That's what, $18,000 from onepost that had one like.
Speaker 2 (00:21):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Una.
Speaker 1 (00:41):
One of the things that doctors love to hate is
social media.
Okay, I have had times wherepeople have actually walked up
to us and they have said I wantto come to the EntreMD Business
School.
I know that it will work for mybusiness.
But I also know that Dr Una isgoing to make me show up on
social media and I don't want to.
Is there a way that I could runmy business without showing up
on social media?
(01:01):
Okay, and I get it.
I get it, I get it.
I started off again as asocially awkward, super shy,
introverted, introvert and Iwanted nothing to do with
putting myself out there.
In fact, the time between whenI found out that I could really
crush it by showing up onlineand when I actually showed up
online was almost two years.
So I get it, I understand it.
But I also know that socialmedia is something that can
(01:26):
deliver millions of dollars inyour business.
Whether you're a coach orwhether you're on a private
practice, whether you'reinsurance-based or you're a cash
base, whether you're a speaker,it can open so many
opportunities for you.
I've personally made millions ofdollars on social media.
I have many contemporaries whoare entrepreneurs who have done
the same.
I have many clients who havedone the same as well.
(01:47):
I have many clients for whomnot only have they made money on
social media, but that is howthey attracted their rockstar
team members, and it has openedopportunities for them that they
didn't even think they wouldneed.
Okay, so this is somethingreally good.
So what I want to do on here isI really want to deconstruct
the kinds of posts that I do onsocial media that have been
(02:08):
responsible for bringing inagain millions of dollars, and
this way you have a blueprint, acheat sheet of sorts, so you
don't have to be overwhelmed bysocial media.
You can literally look at whatI've done.
You can model and paste right,you can take it, you can make it
your own and you can go for it.
Okay, all right.
So let's talk about thesethings Now.
Before we get into this, I wantto, you know, kind of clear up
(02:29):
the air a little bit too.
Sometimes people are likesocial media is so evil and all
of those things, and socialmedia happens to be like money.
So if you've listened to thepodcast for any length of time,
you know that I talk about.
Money is neither good nor bad.
It is mercury paper with deadmen's faces on it.
Literally, that's what money is, and so it takes the shape of
whoever has it.
And if it's somebody who isprone to doing good in the world
(02:52):
and all of those things, that'swhat the money would do.
And if it's somebody who doesall kinds of wrong stuff, then
that's what the money would do.
The money just amplifieswhoever the holder is.
And it's the same thing withsocial media.
Now, are there dark sides tosocial media?
Of course.
Are there great sides to socialmedia?
Of course.
I have so many phenomenalrelationships that I've built
that started off of social media.
(03:12):
Most of the people that I'veworked with the first few years
I never met them in person, andthen you know it was all off of
social media and it has beensuch a game changer for me.
So social media is kind ofneutral in a way.
You can use it for a lot ofgood in your business, or it
could be your biggestdistraction, right.
And so the way I like to lookat it is I show up on social
(03:32):
media to serve.
I show up on social media tocollaborate.
I show up on social media toleave good in the world.
I show up on social media toput out my message, to let
doctors know that they can buildprofitable businesses, they can
live life and practice medicineon their terms.
This is what I do on socialmedia.
Otherwise you could be someonewho's a consumer on social media
and so we do the doom.
(03:53):
You know people do the doomscrolling and you know they're
just looking on there andthey're just so mad because
everybody's life looks perfectand theirs is not perfect and
all of those things.
So you could serve or you canconsume, right, like these are
extremes, of course, right,there's some overlap and stuff
like that, but you know how youchoose to show up determines
what you'll get out of it.
(04:13):
Okay, and so for me, I'vechosen to serve and through that
I've been able to helpthousands and thousands of
people.
And there are people some areclients, some are not who've
started businesses, who'vechanged their lives, who've
changed their finances, who'venegotiated like bosses.
For instance, there was adoctor who you know talked about
how you know she'd been bingingon the podcast and all of those
(04:33):
things and she was able tonegotiate a 40% raise while
doing 20% less work, like.
There's stories of thateverywhere and for so many of
them, the starting point issocial media.
So, again, social media isneutral, but you can use it to
do so much good and you can useit to grow your business and you
can use it to create all thesechanges.
Okay, so that's the way I wantus to think about it.
(04:53):
So it's not like, oh, it's bad,it's really neutral.
Depends on how you use it.
Okay, now I'm going to talkabout these kind of post.
But it's not only about the post, right.
It's about why am I on therewhen I show up on social media.
I am on there for physicians.
I am on there to helpphysicians understand that what
(05:14):
we are experiencing is not thenorm and we can have a new norm.
I'm there to show physiciansyou can have freedom, and that's
financial freedom, time freedomto practice medicine on your
terms, freedom to live life onyour terms, freedom to pursue
your purpose.
I'm there to show them that.
I'm there to give them tacticsthat can work in their business.
I'm there to dispel myths.
I'm there to showcase thingsthat have been possible for me
(05:36):
or for my clients, so they cansee what is possible for
themselves.
I'm there to serve.
And so these posts, it's notjust about posting, it's about
creating containers that I canuse to serve the lens through
which I see.
Everything that I do is helpingdoctors move forward.
And so for you, if you have aprivate practice, this is your
(05:56):
patients, your coach, these areyour clients.
Like, that's who you have atthe back of your mind, that's
who you're creating content for.
I always tell people, like I'mnot a content creator, I'm an
entrepreneur.
Content just happens to be oneof the tools that I use to get
the job that I want done.
Okay, okay.
So let's talk about a few thingshere.
Okay, let's talk about theseseven posts, okay.
(06:18):
So the first type of post iswhat I like to call the debrief
post.
Okay, this is so fun.
And the reason why this is sofun is that you're doing this
all day, every day, so you'renot needing to make this up.
This is something you'realready doing.
So what is a debrief post?
It's you talking aboutsomething that you did.
It's like you're teachingthrough your experience, right,
(06:39):
and it's really wonderful.
So I'll give you an example.
Recently, right before thisrecording, I had looked at my
YouTube channel and we've hadlike a viral moment of source,
if you will, and we've had112,588 views in a 28-day period
.
Now, to put this in context, inthe first 10 months of my
(06:59):
YouTube channel I had 100,000views, okay.
So to go from 100,000 in 10months to 112,000, almost
113,000 28 days, is like prettyimpressive.
And so I come on social media.
I'm like, okay, guys, in thelast 28 days I've had 112,000
views.
(07:19):
I've had, you know, 2,900subscribers.
I've had, you know, 2,900subscribers, 28,000 watch hours.
And who wants to know how I didit?
Right?
So I did that post.
And then you know lots ofcomments like, yes, I want to
know.
So when I go then do the post,what is that?
It's a debrief post.
So these are the seven thingsthat I did.
And the response wasoverwhelming enough that I was
(07:40):
like I'd probably just make apodcast episode out of it.
So I will make a podcastepisode out of it, but that's
called a debrief, okay.
So, for instance, if you areprivate practice and you're
talking about patients, if youand your patients share what
you're going through, so, forinstance, let's say, you're like
man, I wanted to gain X poundsof muscle, okay.
And you're like, over the last,you know, six months, I gained
(08:03):
four pounds of muscle.
This is how I did it right.
Or you're like I've beenstruggling to eat clean and I
was able to do this and that for28 days.
This is how I did it.
Or maybe you guys don't share,right?
So maybe they have hypertension, diabetes.
You don't have any of those.
You're like my client had thisand we helped him reduce his
(08:23):
medication burden by X.
This is how we did it, right.
So it's a debrief, okay.
Now the debrief is a how-to inthe context of something you
went through.
Okay, think of it that way.
All right, why is this superpowerful?
It is so powerful because itresonates so deeply with your
clients or your patients, right,because they have the same
(08:45):
experience.
And it also positions you asthe person who can get those
kinds of results.
Right, because you're saying Idid this, okay, and so when they
think about who can I work with, who can help me do this,
you're the person who comes tomind because you've done it.
Okay.
You have the receipts.
So that's one and I've done itfor everything, like I've done
it for when we made the Inc 5000list of fastest growing
(09:06):
companies.
When, like all of those things,I just you know, one debrief
after the other.
Okay, the second one is veryclose to the debrief, but I want
to include it just because it'sa little different, and that is
a how-to post.
And the how-to post isliterally saying this is how you
do this.
Okay, it doesn't have to havethe story.
Okay, it doesn't have to havethe story.
(09:31):
For instance, if I come and Isay you know you have a book and
you want it to be a bestseller,this is what you need to do,
right?
And I'm like number one, numbertwo, number three, number four,
number five, or it could bejust one point, I drill home,
but I'm saying this is how to,okay, so it's really like the
debrief post, but it doesn'thave to have the story with it.
Okay, so that's number two,really like the debrief, but
it's a how to, okay, so that'sthe second one.
(09:51):
The third one is one of myfavorites, okay, and it's the
client testimonials.
It's one of my favoritesbecause it's a win-win.
Okay, your clients or yourpatients, you know they feel
honored that on their platformyou would put them on blast and
say all the amazing things thatthey're doing and things like
that.
They love that.
Like I have clients when I dothat, they get new clients or
(10:12):
new patients or new referralsources, or they get invited to
be a guest on another podcast orwhatever.
So that's like me leveraging mycredibility to put them in a
great light.
Okay, those work.
And then for you as well you,the entrepreneur it works for
you because again, it's tellingpeople like I'm not just talking
here, like these are realresults that I got for a real
person.
Okay, so it's wonderful.
You know, both parties win withit.
I'll give you an example.
(10:32):
And it's really just featuringthe wins of your clients, the
things that you say you're goingto do for people.
So recently we just stepped intothe third quarter of the year
and in the Entree MD BusinessSchool we live a quarter at a
time.
So each quarter we come, we setnew goals and then we reflect
on the preceding quarter.
And so, as people began to dothis, on one day this is not a
total number of clients who saidthis, but on one day I had
(10:54):
three people say, oh, mygoodness, I just looked at my
numbers and as of today so twoquarters of the year, six months
of the year I surpassed all therevenue from all of the
previous year, all of 2024.
And for me to see that right.
Like remember, for years I'vebeen screaming like you know,
entrepreneurship is the path.
We can build profitablebusinesses, we can build
(11:15):
businesses that are growing, wecan scale them, we can build
businesses we can walk away fromall of these things and to see
them create the results Justblows my mind, okay, okay.
So I then came on and I said youknow when your client said you
know, when three of your clientsin one day say this right, and
I'm like hashtag, ebs works orsomething like that.
And you know this was a lot offun for me, because then in the
(11:38):
comments somebody said anotherstudent from the entrepreneur
business school says make thatfour Right.
I was like, oh my goodness,congratulations, yes.
And then another student saysmake that five right.
It was just so fun, okay.
But what that does?
You know it does a number ofthings right.
So I told you that you know itmakes them happy, it makes me
happy.
And then people are like wait,like she's not all talk.
(11:59):
What she said that she can do,she actually does it right.
So it elevates your brand.
It positions your business as abusiness that gets people
results and also makes peoplemore likely to work with you,
because people don't want.
Like, if someone is coming tothe Entremet Business School,
they're not looking for calls,they're not looking for a portal
, they're not looking for aworkbook, they want results,
(12:20):
okay.
But now we're positioningourselves as a person, as a
people who get people results.
Like you know, we don't justtalk, we don't talk a good game,
we're about it, right.
So it could look like that, itcould look like a shout out.
Recently, dr Rachel Rubin, whois a urologist fellowship,
trained in sexual medicine.
She was featured on PeterAtiyah's podcast and I don't
(12:42):
even remember the stats at thispoint, right, like over 100,000
views in a short period of timeand all this stuff, and it did
wonders for her business, forher Instagram page, all of that
stuff.
You know her following herclient base.
It was just a magical thing.
And so then I take a screenshotof her on the podcast with a
number of views circle that I'mlike big congratulations to
Roxar Entre Mne Business Schoolstudent.
Dr Rachel Rubin, who wasfeatured here, and blah, blah,
(13:05):
blah, blah, blah.
Okay, and was it wonderful forher?
Yes, because I lent her myaudience, right, so there's a
lot more people who saw it, whowatched it, who shared it, who
talked about it, who amplifiedit, right.
And then it was a win for mebecause we're positioned as the
people who help people buildkind of businesses that are
featured on those kinds ofpodcasts right, or have the kind
(13:26):
of messages that are featuredon those kind of podcasts right.
So it could look like a shoutout.
It could also look like a casestudy.
We've done those right.
I think we had Dr Makedja.
She's an endocrinologist.
Then she comes in.
She comes into the Entree MDBusiness School her first 90
days.
Her private practice goes by122%, right, I want you to think
about that, right.
And so we interviewed her.
She's had all those things.
Let me just create a post rightLike.
(13:46):
This is her, this is what thechallenge was before she came to
the untrained business school.
These are the results that shegot Okay.
So there are many differentways of doing that, but at the
end of the day, is clienttestimonials Okay.
So we've looked at three, right, we looked at the debrief, we
looked at the plain old how to.
We've looked at a clienttestimonials Okay.
Now the fourth one is one of myfavorite and this is the mission
(14:08):
message.
Okay, this is the missionmessage and if you're like I
don't have a mission messageonce we start talking about it,
I want you to look and lean in,because you'll find it.
Of course, you know my missionis to help doctors build
profitable businesses so theyhave the freedom to live life
and practice medicine on theirterms.
We believe that doctors areable to build great businesses.
We believe they're able tobuild seven figures, multiple
(14:29):
seven figure businesses.
I cannot wait to start sayingeight.
Okay, all right and so.
So that's my message.
Right, and I'll come out andyou know like, physicians are
the answer for the physiciancommunity.
There's no Calvary coming.
We're the ones who are going tofix it.
And so I have these missionbased messages.
I'll give you a few examples.
Like so, for instance, I did apost.
I said PE, which is equal toprivate equity is not going to
(14:53):
save healthcare.
Pe, which is equal to physicianentrepreneur as well.
Let the real PE stand up.
Right?
So it's very short, it's almostlike you can fit in a quote
graphic.
It's really short, but it'svery powerful and it's a mission
based.
Like yeah, we're the ones whoare going to save healthcare,
which is true, it's really short, but it's very powerful and
it's a mission-based man Like,yeah, we're the ones who are
going to save healthcare, whichis true, it's not hype.
We are the ones Private equityis not.
They're there to invest andappease their shareholders.
(15:15):
Very different narrative.
So that's mission-based rightand it's wonderful because it's
galvanizing People.
Get around it.
People tend to share it more.
(15:55):
No-transcript.
A lot about.
You know private practice.
Physicians define the odds.
How we can build privatepractices that work, that thrive
, in spite of what is beingthrown at us, right.
How we can build seven-figurepractices, multi-seven-figure
practices, practices we can exitfrom practices without the
(16:17):
burnout and all of those things,because we know how to fill our
schedules, we know how to getpaid for the work that we do, we
know how to build profitableteams.
So we're taking back our timeso we can have more impact, more
financial freedom, more timefreedom.
You're going to hear a lot ofthat.
What is that?
That's all mission based right.
That's all mission message,right, okay?
So, to think about it, thoseare the kind of things that we
(16:39):
would talk about in a mission,in a mission message, right,
okay, all right.
So.
So that's number four.
Number five Okay.
Number five is the one thatmost people will skip, okay,
physician or not, mostentrepreneurs skip this, and
this is actually number one, two, three, four, five, six, seven,
eight, nine, ten and then therest Okay, it is your call to
action post.
(16:59):
Okay, this is the post that willget the least engagement and
make you the most money.
So you have to decide in thismoment if you are a content
creator or if you're anentrepreneur.
A content creator will be madbecause it's messing up with
their metrics and they're likeoh, my goodness, I did not get
all the dopamine hits I wantedfrom the engagement.
An entrepreneur is like wow, Ionly got seven likes on that
(17:24):
post, but I got four consultcalls and two new clients from
it.
Right, I didn't get all of that, but I had, you know, five
people who made appointments onmy private practice from that
post, right?
So it's a call to action post.
You will have the least amountof engagement on your call to
action posts, but it will makeyou the most money.
(17:45):
Dr Yonah, why are you beingdramatic?
Because I want you to rememberthis.
I don't want you to skip it.
When I first learned this, thiswas so many years ago.
Okay, I was doing one-on-onecoaching at the time, so you
understand how long ago that was, and I had a post that I did
Okay, I don't even remember whatit was about.
I did a post and I linked it toa YouTube video.
I had one like on that post,one One.
(18:08):
From that one post I got oneone-on-one client who worked
with me for a year.
She was paying me $1,500 amonth for a year.
That's what $18,000 from onepost that had one like.
So if you're not willing tostomach the one like because
(18:28):
it's a thing that had a call toaction, you're not going to be
able to do it in the volume thatis required for you to get the
results that you want.
You must be okay with the postthat gives that's one like.
Now, that's not to say we don'tget better, more engaging, more
of that.
We're going to work on all that.
But if you get thrown offbecause of the call to action
(18:48):
post, because what people tellme is I don't get a lot of
engagement on that, so I'm justgoing to do all this other stuff
and post these funny cat videos.
Funny cat videos are going toget you a lot of likes and stuff
in the comments and laughemojis and all that stuff.
Rarely will they translate todollars.
You need to do this.
Okay Now, with this kind ofpost.
It's not only come work with me, okay so.
(19:09):
Call to action is really it'swhatever you use to grow your
audience, nurture your audienceor get new clients, okay so.
Or get referrals, right Likeyou're just moving people along.
So, for instance, in my worldwhat that could look like is you
know, listen to the podcast.
Okay, that could look like, youknow, for this podcast, we have
a workbook, comments workbookin the comments.
(19:31):
To get your workbook.
It could be an invitation to aworkshop or a masterclass that
I'm doing.
It could be book a consult,call or fill out an application
for the EntreMD business school.
It could look like go toEntreMDcom forward slash
movement to join the profitableprivate practice movement where
we are defying the odds andbuilding private practices that
thrive, right Like so it couldbe a whole range of them, but
(19:55):
you just want to make sure thatyou're doing it in enough volume
, like you're balancing it withthe others, but you're doing it
in enough volume to create thenumber of patients or clients
that you want.
Okay, that's number five.
And why is this important?
Because it's a requirement.
There's no sales happening.
There's no people moving fromaudience to you know, clients,
(20:16):
repeat clients, referral, all ofthose things without doing.
This must be done.
The whole purpose of being inbusiness is to acquire a
customer or a client or apatient and serve them in a
profitable way.
This is the whole point.
So asking is what we do asentrepreneurs?
It's not something to try toavoid, it's something to learn,
(20:39):
to become really good at.
Okay, we ask people to join ourcommunities.
We ask people to work with us.
We ask people to continue towork with us.
We ask people for reviews, weask people to refer to us.
We ask people all kinds ofthings.
We ask people to come join ourteam.
It's all asking, okay, and sothe more you put in the reps,
the more comfortable you'll bewith it.
(20:59):
The more you do it, the moreeverything will be fantastic.
Okay, all right.
Number six is a reality TV post.
Okay, okay, without the drama.
It's not drama.
I call it reality TV so you cankind of get the feel for what
it is.
It's behind the scenes, it'skind of involving people in your
life and things like that.
This is one I don't do a wholelot of.
Remember Privates sociallyawkward.
(21:20):
Yeah, I'm not socially awkwardat this point, but still very
private, right?
So, yes, do I do it?
I do it.
And I'm saying this for theperson who's like, oh, I don't
want to do, I don't want toshare all the details of my life
.
I don't share all the detailsof my life.
I never have, I probably neverwill.
Okay, it's just not my jam.
So the way I want you to thinkabout it is I want you to think
of it in terms of I take peoplebehind the scenes of what I do
(21:45):
as an entrepreneur, which iswhat I do.
Okay, so when I do photo shoots, a lot of times I will do some
reality TV around that.
You know, coming in for thisphoto shoot, fussing at my team
because they want to have, youknow, 40 other videos done, even
though we've done 35 and all ofthose things.
And I share it and it justhumanizes everything.
Right, like Dr Una iscomplaining because her team is
(22:06):
making her do more videos.
There was even one my team.
They're so bad, like in a goodway, but they're bad, and you
know, they put a whole.
They record me having not a fit, but I'm like, oh man, I got to
do another video and theyrecord all of that, right, and
they make a reel.
So I remember going on Instagram, just going there, and I'm like
, wait, why do I have all theselikes and comments and stuff
(22:28):
Like what's happening?
And I go and look at the postand, as opposed to me fussing at
them because they told me to domore videos and stuff like that
when I thought we were donewith the video shoot for the day
and it was so fun, there was somuch engagement, it was so
encouraging to people becausethey're like, oh, she fusses
about doing this.
Then this is awesome, right,this is awesome.
(22:48):
And so those kind of posts,they're really good, they make
you relatable and you'll besurprised.
Sometimes people join becausethey're like, oh, this person is
human and I like theirhumanness, okay.
So, for instance, I have a fewdoctors in the Ontario MD
Business School who have told methat the reason why they joined
is because they you know theywould read about you know my
journey with you, know my kidsand homeschooling them and it
(23:09):
seemed like I had a lot of timefor them and things like that
and it just made them like if DrUna is doing the business thing
she's talking about that wayand she still has this, then I
want that right.
And so it humanizes you.
It's really great content.
So that's the sixth kind of post.
The seventh kind of post iswhat I call the myth busters.
Okay, and if you're privatepractice, that could look like
(23:31):
you know there may be mythsaround.
Take this herb and you neverhave to take your hypertension
medication ever again, or youknow like all kinds of stuff
that you know people believe.
For me as a physician, one ofthe myths that I go after really
hard is that we can't buildsuccessful businesses or we
can't build seven figurebusinesses, and so I create
content to directly confrontthat right.
(23:53):
I remember when I did a postand it said the average
admission rate into medicalschool is 3%.
The percentage of entrepreneurswho take their businesses to
seven figures is 9%.
I'm like you've defied the oddsbefore you can defy them again.
What is that?
It's a myth buster.
It's just getting them to golike hey, wait, that is true,
right.
And so when I say things likeoh, you've memorized, you know,
(24:16):
you learned the Krebs cycle, youintubate, you know one pound
babies, you replace hearts, youbring people back from the dead,
which is what coding is.
If you can do that, you canfigure out a seven figure
business.
Again, what am I doing?
I'm busting the myth.
That's what I'm trying to do.
People say, oh, lowlypediatrician, like as a
pediatrician, you know, this isjust what I'm subject to and
that's why I talk about thosethings and I'm like.
(24:37):
I will never use pediatricianlowly in the same sentence,
except I'm saying pediatriciansare not lowly.
That's the only time I wouldsay that.
What am I doing?
I'm busting a myth.
I talk about being apediatrician a lot, and probably
why?
So that somebody else can say,wait, she's a pediatrician.
That's why, when pediatriciansare talking about their wins, I
come up, I'm screaming.
(24:57):
Pediatricians are talking abouttheir wins?
I come up, I'm screaming.
You go Peds, right, it's thesame thing, okay.
So I want you to think aboutthis.
If you think about what wetalked about the debrief posts,
we talked about the how-to posts, we talked about the client
testimonials, the mission-basedone, the call to action, the
reality TV and the myth busters,I want you to hear me.
Okay, if you have these seventhings and you kind of started
adapting them for yourself,again, irrespective of the kind
(25:20):
of business that it is Like yourun a private practice and you
have reality TV posts oh mygoodness, you're the doctor.
Because it's like oh, that's myuncle who happens to be a
doctor, that's my aunt whohappens to be a doctor.
It just gets people to say, yes, people work with people they
know like and trust.
Right, you may be thinking,well, what if they don't observe
boundaries?
It is the job of humans to testyour boundaries.
(25:41):
It is your job to hold yourboundaries right, like, so
that's not a problem.
Okay, so if you can take theseand then just start
experimenting with them, I gaveyou seven so you can start
experimenting with them.
But you see, none of these arerandom.
None of them are like oh, let'sjust go post for the sake of
posting.
It's not that every post isdesigned to do something to move
(26:03):
things along in your business.
Okay, these are the posts I'veused.
We actually do not run ads atall until we crossed a million
in revenue.
And I did it on purpose, tomake a point, because when we
first started, then I would hearpeople say things like this
can't work for me because I'mnot using ads.
You know like, I have to findan ads guy, so I'm not going to
(26:24):
market, I'm just going to findan ads guy.
I'm like, guys, stop it, stopit.
This is not the way this works.
Okay, we've used organiccontent to bring in millions and
did the same thing for myprivate practice, right, I told
you guys about the live streamthat I did every week and then
the posts that we did.
We got so many patients fromthat, so much so, that when I
started shortening my clinicaltime, I had to shut those down
(26:47):
because it just was working thatwell, play with it, don't make
it a thing, just go like one,two, three, four, five, six,
seven.
I just, you know, just playaround with it and create it,
because the thing is this themore you write, the better you
(27:08):
get at writing.
The more you communicate, thebetter you get at communicating.
And now you have a framework.
Okay, there's no guesswork,there's none of that, okay, so I
want you to do this and I wantyou to put those posts up and
when you do it, tag us.
Like, put up whatever tag youwant to put there, and then also
put a hashtag on tram D wins.
Okay, like W I N S hashtag ontram D wins.
I want to cheer you on.
I want to amplify your posts, Iwant to do all of those things.
(27:30):
Okay, I want to see you win.
So put that, do that, and justknow that there's so many
opportunities waiting on you toshow up.
There's so many new clientswaiting for you to show up, so
many new patients waiting foryou to show up.
There are team members.
I have clients who have hadmultiple doctors, multiple
clients who have had multipledoctors, reach out to them and
(27:50):
say I want to come work for you,I want to come work in your
private practice.
How come?
Where do they find them?
Literally, they found thembased on their online presence,
their online brand, the doctorsI work in who are running seven
figures and multi seven figurebusinesses.
One of the things we focus on wefocus on like I don't let them
let it get out of focus is theirbrand, because I'm like and
(28:12):
they've seen it, their brandshave opened up so many doors for
them, so many doors that arejust beyond wild.
We haven't even talked aboutthem on the podcast yet.
You cannot afford to play withyour brand.
It is so powerful and I didthis so that you can confidently
, systematically, show up onsocial media and crush it.
(28:32):
Okay, and I'm rooting for you.
I can't wait to share yourstory on the Entre MD Podcast,
as you share what you have done,which has taken your brand to a
whole new level.
Now, as someone who is part ofthe Calvary, I want to invite
you to take this podcast episodeand share with at least 10
doctors in your world and say,hey, go listen to this, because,
guess what?
Our voices are not being heardbecause they're not out there.
(28:56):
We're not showing up as much onsocial media and that is why
misinformation is everywhere andthat is why the things we're
going through are stilltolerated, because we're just
not amplifying our voices.
But that changes when you sayyes to this and you invite other
doctors to say yes to this, andwe create a whole new narrative
(29:17):
.
So be part of the narrative.
Share this with 10 otherdoctors.
Go, do your posts.
When you share them on socialmedia, use the hashtag
EntreeMDWins and I will berooting for you.
My team and I.
We will be rooting for youbecause we are here to see you
win.
All right, see you on the nextepisode.
I had a post that I did.
I had one like on that post.
One From that one post I gotone one-on-one client who worked
with me for a year.
She was paying me $1,500 amonth.
That's what, $18,000 from onepost that had one like.
Speaker 2 (00:21):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Una.
Speaker 1 (00:41):
One of the things that doctors love to hate is
social media.
Okay, I have had times wherepeople have actually walked up
to us and they have said I wantto come to the EntreMD Business
School.
I know that it will work for mybusiness.
But I also know that Dr Una isgoing to make me show up on
social media and I don't want to.
Is there a way that I could runmy business without showing up
on social media?
(01:01):
Okay, and I get it.
I get it, I get it.
I started off again as asocially awkward, super shy,
introverted, introvert and Iwanted nothing to do with
putting myself out there.
In fact, the time between whenI found out that I could really
crush it by showing up onlineand when I actually showed up
online was almost two years.
So I get it, I understand it.
But I also know that socialmedia is something that can
(01:26):
deliver millions of dollars inyour business.
Whether you're a coach orwhether you're on a private
practice, whether you'reinsurance-based or you're a cash
base, whether you're a speaker,it can open so many
opportunities for you.
I've personally made millions ofdollars on social media.
I have many contemporaries whoare entrepreneurs who have done
the same.
I have many clients who havedone the same as well.
(01:47):
I have many clients for whomnot only have they made money on
social media, but that is howthey attracted their rockstar
team members, and it has openedopportunities for them that they
didn't even think they wouldneed.
Okay, so this is somethingreally good.
So what I want to do on here isI really want to deconstruct
the kinds of posts that I do onsocial media that have been
(02:08):
responsible for bringing inagain millions of dollars, and
this way you have a blueprint, acheat sheet of sorts, so you
don't have to be overwhelmed bysocial media.
You can literally look at whatI've done.
You can model and paste right,you can take it, you can make it
your own and you can go for it.
Okay, all right.
So let's talk about thesethings Now.
Before we get into this, I wantto, you know, kind of clear up
(02:29):
the air a little bit too.
Sometimes people are likesocial media is so evil and all
of those things, and socialmedia happens to be like money.
So if you've listened to thepodcast for any length of time,
you know that I talk about.
Money is neither good nor bad.
It is mercury paper with deadmen's faces on it.
Literally, that's what money is, and so it takes the shape of
whoever has it.
And if it's somebody who isprone to doing good in the world
(02:52):
and all of those things, that'swhat the money would do.
And if it's somebody who doesall kinds of wrong stuff, then
that's what the money would do.
The money just amplifieswhoever the holder is.
And it's the same thing withsocial media.
Now, are there dark sides tosocial media?
Of course.
Are there great sides to socialmedia?
Of course.
I have so many phenomenalrelationships that I've built
that started off of social media.
(03:12):
Most of the people that I'veworked with the first few years
I never met them in person, andthen you know it was all off of
social media and it has beensuch a game changer for me.
So social media is kind ofneutral in a way.
You can use it for a lot ofgood in your business, or it
could be your biggestdistraction, right.
And so the way I like to lookat it is I show up on social
(03:32):
media to serve.
I show up on social media tocollaborate.
I show up on social media toleave good in the world.
I show up on social media toput out my message, to let
doctors know that they can buildprofitable businesses, they can
live life and practice medicineon their terms.
This is what I do on socialmedia.
Otherwise you could be someonewho's a consumer on social media
and so we do the doom.
(03:53):
You know people do the doomscrolling and you know they're
just looking on there andthey're just so mad because
everybody's life looks perfectand theirs is not perfect and
all of those things.
So you could serve or you canconsume, right, like these are
extremes, of course, right,there's some overlap and stuff
like that, but you know how youchoose to show up determines
what you'll get out of it.
(04:13):
Okay, and so for me, I'vechosen to serve and through that
I've been able to helpthousands and thousands of
people.
And there are people some areclients, some are not who've
started businesses, who'vechanged their lives, who've
changed their finances, who'venegotiated like bosses.
For instance, there was adoctor who you know talked about
how you know she'd been bingingon the podcast and all of those
(04:33):
things and she was able tonegotiate a 40% raise while
doing 20% less work, like.
There's stories of thateverywhere and for so many of
them, the starting point issocial media.
So, again, social media isneutral, but you can use it to
do so much good and you can useit to grow your business and you
can use it to create all thesechanges.
Okay, so that's the way I wantus to think about it.
(04:53):
So it's not like, oh, it's bad,it's really neutral.
Depends on how you use it.
Okay, now I'm going to talkabout these kind of post.
But it's not only about the post, right.
It's about why am I on therewhen I show up on social media.
I am on there for physicians.
I am on there to helpphysicians understand that what
(05:14):
we are experiencing is not thenorm and we can have a new norm.
I'm there to show physiciansyou can have freedom, and that's
financial freedom, time freedomto practice medicine on your
terms, freedom to live life onyour terms, freedom to pursue
your purpose.
I'm there to show them that.
I'm there to give them tacticsthat can work in their business.
I'm there to dispel myths.
I'm there to showcase thingsthat have been possible for me
(05:36):
or for my clients, so they cansee what is possible for
themselves.
I'm there to serve.
And so these posts, it's notjust about posting, it's about
creating containers that I canuse to serve the lens through
which I see.
Everything that I do is helpingdoctors move forward.
And so for you, if you have aprivate practice, this is your
(05:56):
patients, your coach, these areyour clients.
Like, that's who you have atthe back of your mind, that's
who you're creating content for.
I always tell people, like I'mnot a content creator, I'm an
entrepreneur.
Content just happens to be oneof the tools that I use to get
the job that I want done.
Okay, okay.
So let's talk about a few thingshere.
Okay, let's talk about theseseven posts, okay.
(06:18):
So the first type of post iswhat I like to call the debrief
post.
Okay, this is so fun.
And the reason why this is sofun is that you're doing this
all day, every day, so you'renot needing to make this up.
This is something you'realready doing.
So what is a debrief post?
It's you talking aboutsomething that you did.
It's like you're teachingthrough your experience, right,
(06:39):
and it's really wonderful.
So I'll give you an example.
Recently, right before thisrecording, I had looked at my
YouTube channel and we've hadlike a viral moment of source,
if you will, and we've had112,588 views in a 28-day period
.
Now, to put this in context, inthe first 10 months of my
(06:59):
YouTube channel I had 100,000views, okay.
So to go from 100,000 in 10months to 112,000, almost
113,000 28 days, is like prettyimpressive.
And so I come on social media.
I'm like, okay, guys, in thelast 28 days I've had 112,000
views.
(07:19):
I've had, you know, 2,900subscribers.
I've had, you know, 2,900subscribers, 28,000 watch hours.
And who wants to know how I didit?
Right?
So I did that post.
And then you know lots ofcomments like, yes, I want to
know.
So when I go then do the post,what is that?
It's a debrief post.
So these are the seven thingsthat I did.
And the response wasoverwhelming enough that I was
(07:40):
like I'd probably just make apodcast episode out of it.
So I will make a podcastepisode out of it, but that's
called a debrief, okay.
So, for instance, if you areprivate practice and you're
talking about patients, if youand your patients share what
you're going through, so, forinstance, let's say, you're like
man, I wanted to gain X poundsof muscle, okay.
And you're like, over the last,you know, six months, I gained
(08:03):
four pounds of muscle.
This is how I did it right.
Or you're like I've beenstruggling to eat clean and I
was able to do this and that for28 days.
This is how I did it.
Or maybe you guys don't share,right?
So maybe they have hypertension, diabetes.
You don't have any of those.
You're like my client had thisand we helped him reduce his
(08:23):
medication burden by X.
This is how we did it, right.
So it's a debrief, okay.
Now the debrief is a how-to inthe context of something you
went through.
Okay, think of it that way.
All right, why is this superpowerful?
It is so powerful because itresonates so deeply with your
clients or your patients, right,because they have the same
(08:45):
experience.
And it also positions you asthe person who can get those
kinds of results.
Right, because you're saying Idid this, okay, and so when they
think about who can I work with, who can help me do this,
you're the person who comes tomind because you've done it.
Okay.
You have the receipts.
So that's one and I've done itfor everything, like I've done
it for when we made the Inc 5000list of fastest growing
(09:06):
companies.
When, like all of those things,I just you know, one debrief
after the other.
Okay, the second one is veryclose to the debrief, but I want
to include it just because it'sa little different, and that is
a how-to post.
And the how-to post isliterally saying this is how you
do this.
Okay, it doesn't have to havethe story.
Okay, it doesn't have to havethe story.
(09:31):
For instance, if I come and Isay you know you have a book and
you want it to be a bestseller,this is what you need to do,
right?
And I'm like number one, numbertwo, number three, number four,
number five, or it could bejust one point, I drill home,
but I'm saying this is how to,okay, so it's really like the
debrief post, but it doesn'thave to have the story with it.
Okay, so that's number two,really like the debrief, but
it's a how to, okay, so that'sthe second one.
(09:51):
The third one is one of myfavorites, okay, and it's the
client testimonials.
It's one of my favoritesbecause it's a win-win.
Okay, your clients or yourpatients, you know they feel
honored that on their platformyou would put them on blast and
say all the amazing things thatthey're doing and things like
that.
They love that.
Like I have clients when I dothat, they get new clients or
(10:12):
new patients or new referralsources, or they get invited to
be a guest on another podcast orwhatever.
So that's like me leveraging mycredibility to put them in a
great light.
Okay, those work.
And then for you as well you,the entrepreneur it works for
you because again, it's tellingpeople like I'm not just talking
here, like these are realresults that I got for a real
person.
Okay, so it's wonderful.
You know, both parties win withit.
I'll give you an example.
(10:32):
And it's really just featuringthe wins of your clients, the
things that you say you're goingto do for people.
So recently we just stepped intothe third quarter of the year
and in the Entree MD BusinessSchool we live a quarter at a
time.
So each quarter we come, we setnew goals and then we reflect
on the preceding quarter.
And so, as people began to dothis, on one day this is not a
total number of clients who saidthis, but on one day I had
(10:54):
three people say, oh, mygoodness, I just looked at my
numbers and as of today so twoquarters of the year, six months
of the year I surpassed all therevenue from all of the
previous year, all of 2024.
And for me to see that right.
Like remember, for years I'vebeen screaming like you know,
entrepreneurship is the path.
We can build profitablebusinesses, we can build
(11:15):
businesses that are growing, wecan scale them, we can build
businesses we can walk away fromall of these things and to see
them create the results Justblows my mind, okay, okay.
So I then came on and I said youknow when your client said you
know, when three of your clientsin one day say this right, and
I'm like hashtag, ebs works orsomething like that.
And you know this was a lot offun for me, because then in the
(11:38):
comments somebody said anotherstudent from the entrepreneur
business school says make thatfour Right.
I was like, oh my goodness,congratulations, yes.
And then another student saysmake that five right.
It was just so fun, okay.
But what that does?
You know it does a number ofthings right.
So I told you that you know itmakes them happy, it makes me
happy.
And then people are like wait,like she's not all talk.
(11:59):
What she said that she can do,she actually does it right.
So it elevates your brand.
It positions your business as abusiness that gets people
results and also makes peoplemore likely to work with you,
because people don't want.
Like, if someone is coming tothe Entremet Business School,
they're not looking for calls,they're not looking for a portal
, they're not looking for aworkbook, they want results,
(12:20):
okay.
But now we're positioningourselves as a person, as a
people who get people results.
Like you know, we don't justtalk, we don't talk a good game,
we're about it, right.
So it could look like that, itcould look like a shout out.
Recently, dr Rachel Rubin, whois a urologist fellowship,
trained in sexual medicine.
She was featured on PeterAtiyah's podcast and I don't
(12:42):
even remember the stats at thispoint, right, like over 100,000
views in a short period of timeand all this stuff, and it did
wonders for her business, forher Instagram page, all of that
stuff.
You know her following herclient base.
It was just a magical thing.
And so then I take a screenshotof her on the podcast with a
number of views circle that I'mlike big congratulations to
Roxar Entre Mne Business Schoolstudent.
Dr Rachel Rubin, who wasfeatured here, and blah, blah,
(13:05):
blah, blah, blah.
Okay, and was it wonderful forher?
Yes, because I lent her myaudience, right, so there's a
lot more people who saw it, whowatched it, who shared it, who
talked about it, who amplifiedit, right.
And then it was a win for mebecause we're positioned as the
people who help people buildkind of businesses that are
featured on those kinds ofpodcasts right, or have the kind
(13:26):
of messages that are featuredon those kind of podcasts right.
So it could look like a shoutout.
It could also look like a casestudy.
We've done those right.
I think we had Dr Makedja.
She's an endocrinologist.
Then she comes in.
She comes into the Entree MDBusiness School her first 90
days.
Her private practice goes by122%, right, I want you to think
about that, right.
And so we interviewed her.
She's had all those things.
Let me just create a post rightLike.
(13:46):
This is her, this is what thechallenge was before she came to
the untrained business school.
These are the results that shegot Okay.
So there are many differentways of doing that, but at the
end of the day, is clienttestimonials Okay.
So we've looked at three, right, we looked at the debrief, we
looked at the plain old how to.
We've looked at a clienttestimonials Okay.
Now the fourth one is one of myfavorite and this is the mission
(14:08):
message.
Okay, this is the missionmessage and if you're like I
don't have a mission messageonce we start talking about it,
I want you to look and lean in,because you'll find it.
Of course, you know my missionis to help doctors build
profitable businesses so theyhave the freedom to live life
and practice medicine on theirterms.
We believe that doctors areable to build great businesses.
We believe they're able tobuild seven figures, multiple
(14:29):
seven figure businesses.
I cannot wait to start sayingeight.
Okay, all right and so.
So that's my message.
Right, and I'll come out andyou know like, physicians are
the answer for the physiciancommunity.
There's no Calvary coming.
We're the ones who are going tofix it.
And so I have these missionbased messages.
I'll give you a few examples.
Like so, for instance, I did apost.
I said PE, which is equal toprivate equity is not going to
(14:53):
save healthcare.
Pe, which is equal to physicianentrepreneur as well.
Let the real PE stand up.
Right?
So it's very short, it's almostlike you can fit in a quote
graphic.
It's really short, but it'svery powerful and it's a mission
based.
Like yeah, we're the ones whoare going to save healthcare,
which is true, it's really short, but it's very powerful and
it's a mission-based man Like,yeah, we're the ones who are
going to save healthcare, whichis true, it's not hype.
We are the ones Private equityis not.
They're there to invest andappease their shareholders.
(15:15):
Very different narrative.
So that's mission-based rightand it's wonderful because it's
galvanizing People.
Get around it.
People tend to share it more.
(15:55):
No-transcript.
A lot about.
You know private practice.
Physicians define the odds.
How we can build privatepractices that work, that thrive
, in spite of what is beingthrown at us, right.
How we can build seven-figurepractices, multi-seven-figure
practices, practices we can exitfrom practices without the
(16:17):
burnout and all of those things,because we know how to fill our
schedules, we know how to getpaid for the work that we do, we
know how to build profitableteams.
So we're taking back our timeso we can have more impact, more
financial freedom, more timefreedom.
You're going to hear a lot ofthat.
What is that?
That's all mission based right.
That's all mission message,right, okay?
So, to think about it, thoseare the kind of things that we
(16:39):
would talk about in a mission,in a mission message, right,
okay, all right.
So.
So that's number four.
Number five Okay.
Number five is the one thatmost people will skip, okay,
physician or not, mostentrepreneurs skip this, and
this is actually number one, two, three, four, five, six, seven,
eight, nine, ten and then therest Okay, it is your call to
action post.
(16:59):
Okay, this is the post that willget the least engagement and
make you the most money.
So you have to decide in thismoment if you are a content
creator or if you're anentrepreneur.
A content creator will be madbecause it's messing up with
their metrics and they're likeoh, my goodness, I did not get
all the dopamine hits I wantedfrom the engagement.
An entrepreneur is like wow, Ionly got seven likes on that
(17:24):
post, but I got four consultcalls and two new clients from
it.
Right, I didn't get all of that, but I had, you know, five
people who made appointments onmy private practice from that
post, right?
So it's a call to action post.
You will have the least amountof engagement on your call to
action posts, but it will makeyou the most money.
(17:45):
Dr Yonah, why are you beingdramatic?
Because I want you to rememberthis.
I don't want you to skip it.
When I first learned this, thiswas so many years ago.
Okay, I was doing one-on-onecoaching at the time, so you
understand how long ago that was, and I had a post that I did
Okay, I don't even remember whatit was about.
I did a post and I linked it toa YouTube video.
I had one like on that post,one One.
(18:08):
From that one post I got oneone-on-one client who worked
with me for a year.
She was paying me $1,500 amonth for a year.
That's what $18,000 from onepost that had one like.
So if you're not willing tostomach the one like because
(18:28):
it's a thing that had a call toaction, you're not going to be
able to do it in the volume thatis required for you to get the
results that you want.
You must be okay with the postthat gives that's one like.
Now, that's not to say we don'tget better, more engaging, more
of that.
We're going to work on all that.
But if you get thrown offbecause of the call to action
(18:48):
post, because what people tellme is I don't get a lot of
engagement on that, so I'm justgoing to do all this other stuff
and post these funny cat videos.
Funny cat videos are going toget you a lot of likes and stuff
in the comments and laughemojis and all that stuff.
Rarely will they translate todollars.
You need to do this.
Okay Now, with this kind ofpost.
It's not only come work with me, okay so.
(19:09):
Call to action is really it'swhatever you use to grow your
audience, nurture your audienceor get new clients, okay so.
Or get referrals, right Likeyou're just moving people along.
So, for instance, in my worldwhat that could look like is you
know, listen to the podcast.
Okay, that could look like, youknow, for this podcast, we have
a workbook, comments workbookin the comments.
(19:31):
To get your workbook.
It could be an invitation to aworkshop or a masterclass that
I'm doing.
It could be book a consult,call or fill out an application
for the EntreMD business school.
It could look like go toEntreMDcom forward slash
movement to join the profitableprivate practice movement where
we are defying the odds andbuilding private practices that
thrive, right Like so it couldbe a whole range of them, but
(19:55):
you just want to make sure thatyou're doing it in enough volume
, like you're balancing it withthe others, but you're doing it
in enough volume to create thenumber of patients or clients
that you want.
Okay, that's number five.
And why is this important?
Because it's a requirement.
There's no sales happening.
There's no people moving fromaudience to you know, clients,
(20:16):
repeat clients, referral, all ofthose things without doing.
This must be done.
The whole purpose of being inbusiness is to acquire a
customer or a client or apatient and serve them in a
profitable way.
This is the whole point.
So asking is what we do asentrepreneurs?
It's not something to try toavoid, it's something to learn,
(20:39):
to become really good at.
Okay, we ask people to join ourcommunities.
We ask people to work with us.
We ask people to continue towork with us.
We ask people for reviews, weask people to refer to us.
We ask people all kinds ofthings.
We ask people to come join ourteam.
It's all asking, okay, and sothe more you put in the reps,
the more comfortable you'll bewith it.
(20:59):
The more you do it, the moreeverything will be fantastic.
Okay, all right.
Number six is a reality TV post.
Okay, okay, without the drama.
It's not drama.
I call it reality TV so you cankind of get the feel for what
it is.
It's behind the scenes, it'skind of involving people in your
life and things like that.
This is one I don't do a wholelot of.
Remember Privates sociallyawkward.
(21:20):
Yeah, I'm not socially awkwardat this point, but still very
private, right?
So, yes, do I do it?
I do it.
And I'm saying this for theperson who's like, oh, I don't
want to do, I don't want toshare all the details of my life
.
I don't share all the detailsof my life.
I never have, I probably neverwill.
Okay, it's just not my jam.
So the way I want you to thinkabout it is I want you to think
of it in terms of I take peoplebehind the scenes of what I do
(21:45):
as an entrepreneur, which iswhat I do.
Okay, so when I do photo shoots, a lot of times I will do some
reality TV around that.
You know, coming in for thisphoto shoot, fussing at my team
because they want to have, youknow, 40 other videos done, even
though we've done 35 and all ofthose things.
And I share it and it justhumanizes everything.
Right, like Dr Una iscomplaining because her team is
(22:06):
making her do more videos.
There was even one my team.
They're so bad, like in a goodway, but they're bad, and you
know, they put a whole.
They record me having not a fit, but I'm like, oh man, I got to
do another video and theyrecord all of that, right, and
they make a reel.
So I remember going on Instagram, just going there, and I'm like
, wait, why do I have all theselikes and comments and stuff
(22:28):
Like what's happening?
And I go and look at the postand, as opposed to me fussing at
them because they told me to domore videos and stuff like that
when I thought we were donewith the video shoot for the day
and it was so fun, there was somuch engagement, it was so
encouraging to people becausethey're like, oh, she fusses
about doing this.
Then this is awesome, right,this is awesome.
(22:48):
And so those kind of posts,they're really good, they make
you relatable and you'll besurprised.
Sometimes people join becausethey're like, oh, this person is
human and I like theirhumanness, okay.
So, for instance, I have a fewdoctors in the Ontario MD
Business School who have told methat the reason why they joined
is because they you know theywould read about you know my
journey with you, know my kidsand homeschooling them and it
(23:09):
seemed like I had a lot of timefor them and things like that
and it just made them like if DrUna is doing the business thing
she's talking about that wayand she still has this, then I
want that right.
And so it humanizes you.
It's really great content.
So that's the sixth kind of post.
The seventh kind of post iswhat I call the myth busters.
Okay, and if you're privatepractice, that could look like
(23:31):
you know there may be mythsaround.
Take this herb and you neverhave to take your hypertension
medication ever again, or youknow like all kinds of stuff
that you know people believe.
For me as a physician, one ofthe myths that I go after really
hard is that we can't buildsuccessful businesses or we
can't build seven figurebusinesses, and so I create
content to directly confrontthat right.
(23:53):
I remember when I did a postand it said the average
admission rate into medicalschool is 3%.
The percentage of entrepreneurswho take their businesses to
seven figures is 9%.
I'm like you've defied the oddsbefore you can defy them again.
What is that?
It's a myth buster.
It's just getting them to golike hey, wait, that is true,
right.
And so when I say things likeoh, you've memorized, you know,
(24:16):
you learned the Krebs cycle, youintubate, you know one pound
babies, you replace hearts, youbring people back from the dead,
which is what coding is.
If you can do that, you canfigure out a seven figure
business.
Again, what am I doing?
I'm busting the myth.
That's what I'm trying to do.
People say, oh, lowlypediatrician, like as a
pediatrician, you know, this isjust what I'm subject to and
that's why I talk about thosethings and I'm like.
(24:37):
I will never use pediatricianlowly in the same sentence,
except I'm saying pediatriciansare not lowly.
That's the only time I wouldsay that.
What am I doing?
I'm busting a myth.
I talk about being apediatrician a lot, and probably
why?
So that somebody else can say,wait, she's a pediatrician.
That's why, when pediatriciansare talking about their wins, I
come up, I'm screaming.
(24:57):
Pediatricians are talking abouttheir wins?
I come up, I'm screaming.
You go Peds, right, it's thesame thing, okay.
So I want you to think aboutthis.
If you think about what wetalked about the debrief posts,
we talked about the how-to posts, we talked about the client
testimonials, the mission-basedone, the call to action, the
reality TV and the myth busters,I want you to hear me.
Okay, if you have these seventhings and you kind of started
adapting them for yourself,again, irrespective of the kind
(25:20):
of business that it is Like yourun a private practice and you
have reality TV posts oh mygoodness, you're the doctor.
Because it's like oh, that's myuncle who happens to be a
doctor, that's my aunt whohappens to be a doctor.
It just gets people to say, yes, people work with people they
know like and trust.
Right, you may be thinking,well, what if they don't observe
boundaries?
It is the job of humans to testyour boundaries.
(25:41):
It is your job to hold yourboundaries right, like, so
that's not a problem.
Okay, so if you can take theseand then just start
experimenting with them, I gaveyou seven so you can start
experimenting with them.
But you see, none of these arerandom.
None of them are like oh, let'sjust go post for the sake of
posting.
It's not that every post isdesigned to do something to move
(26:03):
things along in your business.
Okay, these are the posts I'veused.
We actually do not run ads atall until we crossed a million
in revenue.
And I did it on purpose, tomake a point, because when we
first started, then I would hearpeople say things like this
can't work for me because I'mnot using ads.
You know like, I have to findan ads guy, so I'm not going to
(26:24):
market, I'm just going to findan ads guy.
I'm like, guys, stop it, stopit.
This is not the way this works.
Okay, we've used organiccontent to bring in millions and
did the same thing for myprivate practice, right, I told
you guys about the live streamthat I did every week and then
the posts that we did.
We got so many patients fromthat, so much so, that when I
started shortening my clinicaltime, I had to shut those down
(26:47):
because it just was working thatwell, play with it, don't make
it a thing, just go like one,two, three, four, five, six,
seven.
I just, you know, just playaround with it and create it,
because the thing is this themore you write, the better you
(27:08):
get at writing.
The more you communicate, thebetter you get at communicating.
And now you have a framework.
Okay, there's no guesswork,there's none of that, okay, so I
want you to do this and I wantyou to put those posts up and
when you do it, tag us.
Like, put up whatever tag youwant to put there, and then also
put a hashtag on tram D wins.
Okay, like W I N S hashtag ontram D wins.
I want to cheer you on.
I want to amplify your posts, Iwant to do all of those things.
(27:30):
Okay, I want to see you win.
So put that, do that, and justknow that there's so many
opportunities waiting on you toshow up.
There's so many new clientswaiting for you to show up, so
many new patients waiting foryou to show up.
There are team members.
I have clients who have hadmultiple doctors, multiple
clients who have had multipledoctors, reach out to them and
(27:50):
say I want to come work for you,I want to come work in your
private practice.
How come?
Where do they find them?
Literally, they found thembased on their online presence,
their online brand, the doctorsI work in who are running seven
figures and multi seven figurebusinesses.
One of the things we focus on wefocus on like I don't let them
let it get out of focus is theirbrand, because I'm like and
(28:12):
they've seen it, their brandshave opened up so many doors for
them, so many doors that arejust beyond wild.
We haven't even talked aboutthem on the podcast yet.
You cannot afford to play withyour brand.
It is so powerful and I didthis so that you can confidently
, systematically, show up onsocial media and crush it.
(28:32):
Okay, and I'm rooting for you.
I can't wait to share yourstory on the Entre MD Podcast,
as you share what you have done,which has taken your brand to a
whole new level.
Now, as someone who is part ofthe Calvary, I want to invite
you to take this podcast episodeand share with at least 10
doctors in your world and say,hey, go listen to this, because,
guess what?
Our voices are not being heardbecause they're not out there.
(28:56):
We're not showing up as much onsocial media and that is why
misinformation is everywhere andthat is why the things we're
going through are stilltolerated, because we're just
not amplifying our voices.
But that changes when you sayyes to this and you invite other
doctors to say yes to this, andwe create a whole new narrative
(29:17):
.
So be part of the narrative.
Share this with 10 otherdoctors.
Go, do your posts.
When you share them on socialmedia, use the hashtag
EntreeMDWins and I will berooting for you.
My team and I.
We will be rooting for youbecause we are here to see you
win.
All right, see you on the nextepisode.
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