July 28, 2025 • 33 mins
👉 Ready for the next step? Book a call: https://program.www.entremd.com/callÂ
You became a doctor through years of training, but that alone won’t make you a multi-millionaire.
Now, don’t get me wrong—being a physician already puts you in a powerful position. You've developed traits like the ability to learn fast and delay gratification, and those are incredible assets. But if you're going to run a seven, multiple seven, or even eight-figure business, you're going to need a whole new set of skills.
In this episode of EntreMD, I’m sharing seven specific skills that transformed me from a shy, introverted pediatrician into the CEO of multiple seven-figure businesses. If you’re a physician entrepreneur who wants to scale, attract more clients, and finally experience the time and financial freedom you dreamed of, this is the episode for you.
Tune in!
—
Key Takeaways:Â
- 00:00 IntroÂ
- 01:47 SpeakingÂ
- 04:55 Sales and ethical selling
- 09:37 Imperfect actionÂ
- 15:15 Growing an audience and building trustÂ
- 18:15 Engineering transformationÂ
- 23:16 DelegationÂ
- 25:11 Mind masteryÂ
- 28:18 Pick one
- 31:08 OutroÂ
—
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Being aware of the seven, picking one and mastering
that one over the next sixmonths or the next year is going
to translate to significantrevenue in your business and if
you have the business that'salready established could be
millions.
Like with an S, could bemillions.
Speaker 2 (00:17):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Una.
Speaker 1 (00:36):
Your medical education was fantastic, and
your medical education actuallyputs you in a position where you
can create millions of dollars.
Right, think about it.
When I started my first job asa pediatrician, my salary was
$120,000.
And if I did that for 10 years,I would have ended up with $1.2
million.
Okay, so you know greateducation, but if you are going
(00:58):
to be a physician entrepreneurwho is going to run a seven,
multiple, seven or eveneight-figure business, there are
different skills that you'regoing to have to learn.
All the things you did tobecome a physician, they're not
going to get you to where youneed to be.
Now don't get me wrong being aphysician already puts you in a
position where you have learneda lot of traits that will help
you thrive as an entrepreneurThings like your capacity to
(01:21):
learn, things like your capacityfor delayed gratification, and
on and on and on.
But to thrive as a seven andmulti seven figure entrepreneur,
you're going to need new skills, and so what I want to do is I
want to walk you through sevenskills I had to learn to be a
person who can have multiplebusinesses, multiple businesses
doing over seven figures inrevenue, and you're going to
(01:43):
decide which ones you're goingto start working on and it's
going to change everything foryou, okay.
Skill number one okay, and Ithink this is one of the earlier
ones that I had to lean intoand that's the skill of speaking
.
Okay, now, I've told you mystory many times.
When I started off, I startedoff as a super shy, socially
awkward, introverted, introvert,so speaking is not a thing that
(02:04):
I was really going to willinglygo and learn.
But what I found is business isall speaking.
You're speaking to grow anaudience.
You're speaking to get newpatients and new clients.
You're speaking to your team.
You're speaking to referralsources.
You're speaking to vendors.
You're speaking withcollaborators.
You're speaking, speaking,speaking, speaking right and
(02:26):
being able to master the art ofspeaking is one of the things
that will transform your life asan entrepreneur, probably the
most right.
And so you know, when I startedoff, I had to.
I mean, I was terrified ofbeing on stage.
I was.
I didn't think I had enoughcontent to talk about, I didn't
think people would want to hearwhat I had to say.
(02:47):
So I understand all of that,but I will tell you that this is
one skill that has changedeverything for me, right?
Because by speaking.
I have spoken on so many stagesat this point probably hundreds
of stages which has made a hugedifference in my business.
Case in point, we had a doctorwho has now been in the Ontario
Business School for five years,and where did she first hear
(03:11):
about me?
I was speaking at a conference.
She found out about me, thenfound out about my podcast and
then binged on my podcast.
In fact, she's one of thepeople who told me I'm done, I'm
like done with what.
I've listened to.
Every podcast episode you'veever done.
I'm like every, and probably atthis point we had a hundred,
you know, somewhere around there, but it's a lot of podcast
episodes and we've been workingtogether ever since.
(03:31):
Where did that come from?
That came from speaking at anevent, right, and so it has
created so many opportunities,so many opportunities for me.
That's how you know I speak onstage.
I have, my goodness, over 480episodes of the EntreeMD podcast
.
I have multiple YouTube channels.
One of the YouTube channels Ihave is called the Profitable
(03:53):
Practice, the Private PracticeChannel.
You can go check it out and Italk about all things private
practice.
And, again, these are allthings that have had direct
impacts, and so you may say I'mshy, I'm socially awkward, I
don't know how to speak on stage, I don't know what to say, all
of those things, but it's askill, you can learn it.
And the thing important toremember about the things I'm
talking about is that theseskills they're like the skill of
(04:16):
putting IVs, the skill of doingspinal taps, the skill of
replacing hearts, the skill ofrunning a code you didn't know
them and you learned them, andyou learned them because in
order to be a doctor, you needto know them, and so, in order
to be a great entrepreneur, youneed to know these.
Okay, so speaking is one super,super, super huge.
And so that's the reason whyand which is with every one of
(04:36):
these skills, in theEntrepreneur Business School,
one of the things we really,really focus on is helping
people build these skills, andso almost everybody in the
Entrepreneurial Business Schoolis a speaker.
They have a podcast, they havea YouTube channel, they've
spoken on stages, they've doneall these things, they've spoken
on my stage, because that'swhat we do entrepreneurs are
speakers.
So that's number one.
Number two is very close tonumber one, but it's probably a
(04:58):
little more nerve wracking, andthat is the skill of selling.
Now, if you hear that and youcringed, I get it, because that
was my response as well.
Okay, when I think aboutselling, I thought about a used
car salesman.
I thought about pressuretactics, I thought about
manipulating people so you forcethem to buy what they don't
want to buy anyway, and all ofthose things.
(05:20):
But the truth of the matter isthis when you think about
cringeingeworthy selling tactics, chances are they are bad
selling.
Okay, so selling is selling,and there's good selling and bad
selling.
Okay, so chances are those areit's bad selling, right, trying
to manipulate you to get whatyou don't want.
Now you might say, yeah, yes,dr Una, yes, that was
(05:43):
cringeworthy and that was badselling, but not always.
Sometimes what it is is.
You think about it, you justdon't want to do it, right, you
just don't want to do it.
But I talk a lot about ethicalselling, right, ethical selling,
and what is that that is?
You are literally leadingsomebody who has a problem to a
(06:03):
solution.
That's what you're doing, okay.
So, for instance, in mycompanies, you know I have a
private practice and in thatprivate practice, you know I
take care of kids, and so therewill be a parent who is about to
have a baby and they're lookingfor a doctor who can partner
with them for the care of theirbaby.
Right, if I come to that personand say, hey, my name is Dr Una
, I'm with Ivy League Pediatrics, we'd love to partner with you
(06:26):
to take care of your kid?
I'm not trying to make them dosomething they don't want to do.
I am introducing them to asolution.
They're already looking for thesolution to a problem.
They already have physicians.
Maybe they're already runningbusinesses.
Well, oh my goodness, they'renot able to attract the number
(06:46):
of clients or patients that theywant, right?
Then they're so afraid ofshowing up, so they're not
building a brand, and so becauseof that, technically they're
the world's best kept secret.
They don't understand how tocreate money.
So their cashflow problems inthe business.
And they know there's acashflow problem, but they don't
know how to strategicallyrespond to it.
So they're just not makingenough money.
(07:07):
Or their top line looks reallygood, but they're not making
profits, so they're not able topay themselves and they realize,
oh, I need a team.
The more people I hire, themore frustrated I get, because
more people to manage and it'smore work for me and my profit
margin is even shrinking.
And so somebody like that I knowthat we can take you from that
(07:27):
to a person who is confident intheir role as an entrepreneur,
understands how to attract allthe patients or clients that
they want, understand how tocreate money Like, literally, we
had a doc say this she's like,yeah, and if you know, if I need
to let go of that job, that'snot a problem.
I know how to create revenue,right.
So know how to create revenue,know how to build a profitable
(07:50):
team, and so the more teammembers they have, the more
impacts they have and all ofthat stuff.
Right, I know I can do that.
So when I talk to a physicianwho's running a business, who's
feeling that pain, and I'mtelling them about the Entremet
Business School, I'm not tryingto make them do something they
don't want to do.
I'm not manipulating them oranything.
I'm leading them to a solutionto the problem they know they
have and they want to solve,right.
And so I had to learn how tosell the skill of selling
(08:10):
without feeling sleazy.
Ok, that is a whole, that is awhole skill, ok, and so yeah.
So, whether it's the EntremdiBusiness School, whether it's
the Profitable Private PracticeMovement, which, if you're a
private practice doctor, youshould just pause this and go
check it out immediately ontramdycom forward slash movement
.
Want to see in the room?
Okay, whether it's any of thosethings, I had to get
(08:30):
comfortable, maybe it's an event, get comfortable, my books, get
comfortable.
Selling all of those things.
Okay, so the skill of speakinghas made me millions, the skill
of selling has made me millions,and if you're going to be a
person who's going to run abusiness right, whether it's a
private practice, or a coach ora speaker or whatever, this is a
skill that is you have toacquire, this is a requirement.
(08:52):
Okay, funny story here In highschool there are classes I liked
, there are classes I didn'tcare for, but you know the rule,
you know you just do all ofthem and you do them really well
.
And funny enough of the sciencesthat I did so physics,
chemistry, all of that.
The one I liked the least wasbiology.
I liked math.
I liked advanced math more thanI liked biology.
But this is the thing I couldnot find a pathway to medical
(09:14):
school without biology.
And so, whether I liked it ornot, totally besides the point,
whether I was, you know, like itdidn't matter.
The only thing is, the pathwayto there is through here For
entrepreneurship, the pathway toa business that is thriving, is
selling, is speaking, okay.
So these skills are skills youmust acquire.
(09:36):
They make everything easier.
Okay, skill number three Skillnumber three is one of my
favorite skills and I think I'ma master at it is the skill of
imperfect action.
Okay, so, as physicians, whatwe do is we wait and we make
sure we have all the steps youknow.
Think about, like your pals orACLS, you have the full pathway
Before you even start runningthe code.
You have the full pathway.
(09:57):
If this happens, do this.
If this happens, do this.
If this doesn't happen, do this, like we have all of that stuff
.
And so a lot of times we comeinto entrepreneurship and we
want to have the same experience.
We want to know these are allthe steps and this is how it
will play out, and these are allthe things that are guaranteed
before we even start.
We want to know everythingbefore we start.
Entrepreneurship is like theopposite of medicine when it
(10:20):
comes to that.
Okay.
So if you're going to do brainsurgery, if you're going to
deliver a baby, like, pleaseknow all of these things Okay,
but as an entrepreneur, thetruth of the matter is you get
clarity as you take action.
You're able to take betteractions as you take action.
The next step becomes moreclear when you take action.
(10:43):
There's no pathway, and so ifyou wait for perfection, nothing
happens.
I always like to use the storyof the iPhone, and because Apple
is a trillion dollar company,okay, so let's take something
out of the playbook for atrillion dollar company.
Apple has never and will nevertry, make an attempt to make you
(11:05):
a perfect phone.
They're never going to do it.
Their goal is to make you abetter phone.
That's their goal.
We're going to make you abetter phone, and next year
we're going to give you a betterphone.
And next year we're going togive you a better phone.
They have no intention ofmaking you a perfect phone.
And so, in the same way, we candecide I'm not going to wait
till I can have a perfectpodcast episode to give you an
(11:27):
episode.
I'm not going to wait till I'mperfect to selling to start
selling.
I'm not going to wait to havethe perfect speech before I
start speaking on stages.
I'm not going to wait to havethe perfect clinic or the
perfect coaching program.
Before I begin to coach, I amgoing to give you the absolute
best I can give you at thismoment in time, and then I'm
going to give you somethingbetter.
(11:47):
And so everything I've startedas an entrepreneur, I have
started imperfectly.
This podcast you're listening toliterally you know I had people
do a challenge.
I wanted them to do a challengeI'm very big on challenges
because it helps theimplementation and I wanted them
to go pitch podcasts.
This is literally how thispodcast, I was like, is the
podcast challenge, because Iknow, being a guest on other
(12:08):
people's platforms what it woulddo for your platform.
The only problem was I hadn'tdone that.
I had maybe done it once ortwice.
I hadn't really done that, andso I don't teach people to do
what I'm not doing.
I think that's hypocrisy, right.
And so I said, okay, before Ilet them do this challenge, let
me go apply to be a guest on anumber of podcasts, get on those
podcasts, all those things, andthen come let them know the
(12:30):
impact that it had and then letthem do the challenge.
I applied for a number ofpodcasts to be a guest and, to
my delight, many of them saidyes.
So I think I had done the firsttwo or three and I got on the
podcast, like this is actuallyreally interesting, because I
didn't listen to podcasts priorto that.
I didn't really know a wholelot about podcasts prior to that
, and I said this is veryinteresting, this is a cool
(12:51):
concept.
And so then I came back to myFacebook group, the EntreMD
Facebook group, and if you'renot there, come join us, okay,
so just look for EntreMD onFacebook.
I said hey, hey guys, how doyou like to consume content?
Now, to be very clear, Ithought I knew I didn't think at
the time.
I knew that most of the peoplewould say YouTube, right, and I
(13:13):
used to create YouTube videos atthe time.
And so I said how do you guyslike to consume content?
Podcast, youtube, blog, okay,and I just put it.
Just to put it, as far as I wasconcerned, I knew they were
going to say YouTube, and it waslike 99 or 97% of the people
who were then like podcasts.
I was initially.
I was like what the nerve ofyou guys?
(13:34):
I've been making all thesevideos all this time and your
thing is podcast.
What in the world?
That was the way I thoughtabout it, and so then I said,
okay, well, let me look intopodcasts.
And so I started Googling.
How do you start a podcast?
I found an article byBuzzsprout and so I got that
article and it talked about themicrophone and that you needed
to use on all of these things.
(13:55):
In less than two weeks after Idiscovered this, I started my
own podcast, and I didn't havethe fancy mic.
I used the earphones that comewith the iPhone.
I use that as my mic and myheadphones.
I recorded it on my phone, sentit to my brother.
I'm like here you go, edit it.
Okay, am I telling you to dothat now?
No, okay, I've done so manycountries.
It has changed the trajectoryof the lives of so many
(14:40):
physicians and all of this.
I could have just not had it ifI didn't start messy, right, and
that's the same thing for theentre md business school.
We started that message.
That was the same thing for mypractice.
We started that messy, and Idon't mean sloppy, I don't mean
with a lack of excellence.
We do the absolute best we canat the time, but the fact that
(15:01):
we cannot do it perfectly or howthe more established people are
doing it, doesn't mean that wedon't start, okay.
So I really want to challengeyou on this one, embracing
imperfect action.
It's a little challenging forphysicians, but we can do it,
okay.
Okay, the fourth thing.
The fourth skill is the skillof growing an audience.
Okay, and skill of growing anaudience, because this is the
deal If people don't know you,they can't know like and trust
(15:23):
you.
If they don't know like andtrust you, they can't work with
you.
Okay, so I'm going to useEntreeMD as an example.
What does that mean?
Growing an audience?
Well, for me, it meant buildingthis podcast, right?
So I build this podcast.
I have this community ofphysicians who come listen every
week and, and they're growing,you know, they're growing with
it, they're transforming theirbusinesses, they're doing all of
that.
And he's growing an email list,right, and so I will send out
(15:45):
emails every single week and I'mlike you know, sharing my
thoughts, sharing my idea,challenging people to do
different things.
Email that went out today, atthe time of this recording, you
know, was all about.
You don't necessarily need moretime, you need more
implementation, right, becausewe don't have, we don't have all
the time in the world to juststay the same.
And I gave some resources, youknow, some books and things to
(16:07):
look at so you can starttransforming your business right
.
And so I have people who aresubscribed to the email list.
I have people who aresubscribed to the podcast.
I have people who follow me onsocial media and I'm showing up
and I'm delivering value andthis is the thing my commitment
is for everyone who comes tolisten to my podcast or watch me
(16:29):
on YouTube or my social mediaor email, that just by the
content, which is free content,you're going to be in a position
where you can create wilderwins in your result, even than
some of the things you paid forright.
They'll help you create resultseven better than those things.
I don't come to do fluff.
I don't come to just tickleyour fancy.
I don't come to kind of, youknow, bait and switch you.
(16:50):
I come to support my audience.
I cannot tell you how manypeople have come and said you
know, my business survived inthe pandemic because of you.
I built, I wouldn't havestarted my practice without you.
In fact, I had a doc who, basedon the podcast, started her
practice and all of those things, and she's like, oh my goodness
, I did this from just thepodcast and now she's in the
untrained business school.
She's in her second year now.
Right, no-transcript, trust you, you can't really sell to them,
(17:44):
do you see what I'm saying?
And so I'm growing this base ofpeople who know me, who are
like I get results from what Ido with Dr Una and all of these
things, and they're like, oh, mygoodness, let me come into the
school, let me come into PPPM,let me buy her books, let me
come to her event and all ofthose things, right, and the
bigger the audience is theaudience is like the top of a
funnel the biggest, bigger thebase of clients we can have and
(18:07):
with those clients I can helpthem get the biggest results.
Right, Okay, so the skill ofgrowing an audience.
Okay, the next skill is theskill of engineering
transformation.
This is one of my, one of thefun things I identify as an
engineer.
(18:27):
Okay, engineeringtransformation.
I'll tell you what I mean bythat In my private practice.
The way this looked is part ofit is the clinical care, but the
clinical care is kind ofstandard.
What I was engineering was theexperience, so my private
practice has been around for 15years.
Okay, so the narrative that Iwas engineering was the
experience.
So my private practice has beenaround for 15 years.
Okay, so the narrative that Iwas used to hearing was you know
, it's a medical practice.
When you come in, you wait, sothat's what it is, and it's cold
(18:49):
and all of those kinds ofthings.
And I was like, wow, what if Icould have something that was
warm and friendly and theservice was provided on time?
Right, I started experimentingwith that and we built this
thing that I call the assemblyline.
We talk about it a lot in theOntario Business School and we
built the assembly line and Iknow it sounds very old and, you
(19:09):
know, like very systematic, butwhat it is is how can we build
a system where people can comein?
You know they come in, they'rechecked in and all of that stuff
and then leave, and thatturnaround time is less than an
hour.
But it was a warm, meaningfulexperience and the way you do
that is by removing waste right,it's identifying every spot
(19:29):
along the way.
And then you know ask yourself,like, does this need to be here?
Does it need to be like this?
Is this redundancy?
Is this waste?
Can this be automated?
Can this be done at a differenttime, and all of that stuff,
and so we spend time engineeringthat experience.
Why is that important?
Because when people are caredfor in a certain way, or when
people get a certain kind ofresults, then they come back and
(19:52):
come back, and come back andcome back.
That's just the way that works.
And so there you have thissustainable business.
Because there are businesseswhere they're only focused on
bringing people in, and becausethey're bringing people in and
they're not looking at retainingpeople, at the end of the year
they have the same number ofclients, even though they
attracted 200 new clients, right.
(20:13):
And so this is something thatwe really focus on In the
Entremet Business School.
What that looks like is I'mbuilding a container like the
Entremet Business School.
What that looks like is I'mbuilding a container like the
Entremet Business School is acontainer of transformation.
That's what it is right.
So when I bring people intothis container, how can I help
them get results bigger, better,faster?
How can I do that?
Then you start building thecomponents.
So there's no component in theschool that's just there,
(20:36):
because, oh, this is a nicething to have.
So every Wednesday, for instance, we have these live sessions
with me right At the time ofthis recording.
Today I'm going to show themhow to build a profitable
seven-figure team, how to buildout job roles, kpis and training
systems that scale right sothey can have these teams that
(21:00):
help them to have more impact,more financial freedom, more
time freedom, right.
And so in building out thatsession, I'm like, okay, how do
I help them understand this issuch a way they can go back to
their offices the next day andstart implementing these things
so it creates results.
I understand, like, what a highperforming team can do for your
(21:20):
business is just absolutelyridiculous.
Like ridiculous in the best waypossible, right.
And so I engineer thoseWednesday sessions.
Last Wednesday I showed themhow to become the rock star team
leader that their team deserves, because your team will rise or
fall to the level of yourleadership, like at the end of
the day.
So how do I become that teamleader who leads rock stars?
(21:43):
You see what I'm saying.
So this is engineering.
And then I'm like, okay, so wehave that.
What else do I need?
I knew they would need acommunity, because in the
beginning of the untrainedbusiness school, people really
fought for one-on-one andthere's nothing wrong with
one-on-one but I knew, in orderto do what I'm trying to do.
The people need to bequarantined almost in an
environment of physicianentrepreneurs who were bought
(22:06):
into that ideology.
Because the common ideology isoh, you know, private practice
doesn't work.
Physician coaches can't replacetheir income with the revenue
from their businesses and, youknow, burnouts is the order of
the day and loss of autonomy isthe order of the day, and you're
a physician, you can never takefour weeks off and the day and
loss of autonomy is the order ofthe day and you're a physician,
you can never take four weeksoff.
And yeah, and seven figurebusiness is almost like a cuss
word.
I was like, if they come everyWednesday and they go back to
(22:29):
where these philosophiespredominate, I'm not going to be
able to win with them.
And so we built the community.
What is that?
It's engineering transformationand engineering transformation.
And we build challenges so theystay in momentum.
That is engineeringtransformation.
So it's a whole engineeringproject, the Entree and Business
School.
But it's that skill.
It's that skill of creatingsomething that helps people
(22:53):
experience a transformation,their change.
So if you're a private practiceowner, then you may be looking
at the kind of results you getfor your patients, right, and
then they're getting the resultsand they feel like they heard,
and all of those kinds of things.
And for me, my job is to helpdoctors build profitable you
know, seven and multiple sevenfigure businesses and building
this container that makes thatpossible right.
(23:14):
Okay, so that's number five.
Number six is the skill ofdelegation.
Okay, I struggled so much withthis one, and I struggled with
this one because, you know, Iwas a perfectionist and if he'll
be, it's up to me and I'm theone who can do it right.
And, and truthfully, I couldn'tsee, I didn't have enough good
models of what it would looklike to really delegate Right,
(23:36):
and so I didn't do it for thelongest.
But I'll tell you this thoughbuilding that skill of
delegating as the CEO of my homeand the CEO of my businesses,
it has made it possible for meto sit in my zone of genius.
Ok, you can probably guess whatmy zone of genius is.
My zone of genius is threethings.
One of them is what I justtalked about, which is
(24:00):
engineering right, building,engineering, coaching systems
that can give people radicalresults.
That's a zone of genius for me.
Zone of genius for me number twois creating transformational
content.
So not content, I'm not acontent creator.
I'm an entrepreneur who happensto use content, but nobody's
going to come listen to theEntrepreneur Podcast and their
(24:20):
life will be the same.
Nobody's going to come listen.
Go to my YouTube channel forprivate practice owners and
watch that and remain the same.
Nobody's going to read my booksand remain the same, like it's
just not.
It's not going to happen.
And then the third thing iscollaboration.
Right, either whether with teamor, you know, with my Dream 100
and stuff like that.
But what delegation has done ismade me possible to do the
things that only I can do andthat I'm really good at anyway,
(24:43):
and because of that we continueto grow.
Because of that we continue toget wild results.
Because of that we continue tosupport physicians.
So that's through EntreeMD, andthen we continue to.
We have a system that helpspatients you know, parents and
their kids and that continues togo on.
But it's because of delegation.
If I didn't master that.
There's no way.
(25:06):
That's a skill Like, literallytoday, I want you to think what
are three things I can get offmy plate?
Get them off your plate.
Start practicing right, startpracticing delegation.
And skill number seven is a veryimportant skill.
It's very sneaky, but it's veryimportant.
And that skill is the skill ofmind mastery.
Mind mastery you can have thebest strategy, you can have the
best support, you can have thebest raw material right.
(25:29):
So really good business isdoing well and all of that stuff
.
But if you haven't figured outhow to work your mind,
especially in the times that welive in, your thoughts will
paralyze you.
Your thoughts will make yourstrategy useless, right?
And so I hear people say thingslike, oh, I don't want all that
mindset stuff.
And I understand what many ofthem are saying.
(25:50):
They're saying, oh, I've heardall that mindset stuff, I just
want the strategy.
But they're Siamese twins.
They literally cannot beseparated.
They can't be separated.
In fact, there is so importantthat in the Entrepreneur
Business School, when we haveour sessions every month, we
have a mindset mastery session.
We call it the champion'smindset every single month.
(26:12):
Every single month, no matterwhat we're talking about.
And the reason for that is, ifwe don't master this, we can't
move forward.
We can't move forward.
So all the habits you have todevelop and some of them are
very simple, things like beingaware of what you're thinking,
being aware of the things thattrigger paralysis for you.
(26:32):
Practicing gratitude, right,like all of these things, being
able to see your limitingbeliefs, being able to cultivate
new beliefs.
Sometimes it gets this thing ofoh, that's woo, or whatever.
I'm telling you.
I'm telling you, I mean, Idon't even know that I have to
tell you that much, because thisis like preaching to the choir.
You're a physician,entrepreneur, and listening to
(26:54):
this, and so what that means isyou've had times where you knew
exactly what to do.
But there was one thought You'renot good enough.
One thought Other people arethe people who should do this.
You're not the kind of personwho should be doing this.
One thought who's fooling who?
Like?
I'm not an entrepreneur, I'm adoctor, right?
One thought Like why would anA-team player come work with me?
(27:17):
Right, like if you have thatthought, you wouldn't even put
out your job ad, talk less ofhiring anybody, right, like it
wouldn't even happen, right?
So the skill of mastering mymind.
That's skill number seven, andit's a must-have.
Now someone may say, oh, Idon't have any of these skills,
(27:38):
when am I ever going to getthere?
But here's the thing, thoughthere's no arrival with any one
of these skills.
Guess the seven skills.
I'm still working on theseseven skills, right?
So it's about mastery of thebasics, right?
These are the basic skills thatare required for entrepreneurs.
You're not going to outgrowthem.
People tell me I got that.
I'm like oh, what, what did youget?
(27:59):
I talked to people running $500million businesses and they're
still trying to figure it out.
They're still growing in theirmastery.
What did you get?
What are you talking about?
Okay, so I don't want you tofeel oh, you know, I talked to
all those things, not, true?
You're somewhere, you're at alevel and our job is just to
keep getting better and betterand better, but you understand
that my job is to gain masteryof this stuff, right?
So what I want you to dobecause you hear these seven
(28:20):
things, you're like, oh, mygoodness, this is so much.
Where do I start from?
This is what I want you to do.
I want you to pick one.
I want you to pick one thatyou're like wow, with where my
business is right now, this isthe one that has the capacity to
give me the biggest growth.
They have the biggest impact.
Right?
Then pick that one.
And I know what you're thinking.
You're probably thinking onelike one, like I need all seven
(28:42):
and yes, but I want you to pickwhat your master skill is Like.
If I could devote the next sixmonths, the next year, to
building a skill, which onewould it be?
Because this is the thing whenyou do one, you become better.
Like the way you do.
One thing is the way you doeverything.
You're progressively gettingbetter at all the other skills,
but the ripple effect of gettingreally good at one of these
(29:05):
would change your life.
Like any of them, if you're hereand your business is under a
million especially under 500,000, you still have drama around
selling.
I would just pick selling andjust go for it, right.
But in the process of selling,you're going to have to get
better in perfect action.
You're going to have to getbetter at speaking.
You're going to have to getbetter at imperfect action.
You're going to have to getbetter at speaking.
(29:25):
You're going to have to getbetter, much, much, much, much
better at mindset mastery.
Do you see what I'm saying?
Like so you're not necessarilylosing out, but if you don't
have the focus, you're justgoing to get marginally better
in all of them, instead ofgetting massively better in one
and much better in all theothers.
You see what I'm saying Like,so you do want to pick one For
me.
My master skill for 2025 ispersuasive speaking, and some
will say are you kidding?
Like people tell me you're anatural speaker and all that?
(29:47):
Well, first of all, I'm not anatural speaker.
I've done a lot of speaking,but in my role, that is the
thing that will have the biggestimpact on my entire business
and, again, to become a masterof that, I have to get better at
all the other stuff right, andso I want you to pick the next
one you're going to focus on,and this is the skill that I'm
(30:08):
going to work on right, and letme show you why this is so
important.
Just imagine with me for asecond that in that one skill so
pick a skill.
If you haven't picked it, pausethis right now, okay, and then
come right back, but pick askill in that skill.
If you became over the nextthree years, if you became 10
times better at doing it, thinkof what it would do to your
(30:28):
business.
Maybe you pick sales right andyou become 10 times better.
What would that mean in literaldollars for your, for your
business?
Pick delegation and you become10 times better.
What would that mean for therevenue you can generate through
your team, the peace and quietyou can have, the time you can
have, the white space you canhave so you can even have higher
quality ideas, and all of that?
(30:49):
Think about it Picking one ofthese skills, being aware of the
seven, picking one andmastering that one over the next
six months or the next year isgoing to translate to
significant revenue in yourbusiness.
And if you have a businessthat's already established,
could be millions.
Like with an S, could bemillions.
Okay.
So I want you to really takethis assignment seriously.
(31:11):
I want you to share thisepisode with another doctor in
your life.
I want you guys to holdyourselves accountable, like oh,
my goodness, I'm going to goall in on this skill.
If you need support with it, ofcourse the Entremdi Business
School is there and you can justgo ahead.
Turn the application, the teamwill talk with you, entremdicom
forward, slash business.
It's not a binding contract,it's just an application.
(31:32):
We can talk with you to see ifthis is the best next step for
you.
But, guys, I want you to go dothis, because this is the stuff
that takes a physician and turnsa physician into a really savvy
physician, ceo, physician,entrepreneur.
I am rooting for you.
Never believe the lie that youcan.
You can become exactly who youneed for the best version of
(31:53):
your business to show up, andI'm rooting for you.
Okay, all right.
See you on the next episode.
Being aware of the seven, picking one and mastering
that one over the next sixmonths or the next year is going
to translate to significantrevenue in your business and if
you have the business that'salready established could be
millions.
Like with an S, could bemillions.
Speaker 2 (00:17):
Hi docs, Welcome to the EntreMD podcast, where it's
all about helping amazingphysicians just like you embrace
entrepreneurship so you canhave the freedom to live life
and practice medicine on yourterms.
I'm your host, Dr Una.
Speaker 1 (00:36):
Your medical education was fantastic, and
your medical education actuallyputs you in a position where you
can create millions of dollars.
Right, think about it.
When I started my first job asa pediatrician, my salary was
$120,000.
And if I did that for 10 years,I would have ended up with $1.2
million.
Okay, so you know greateducation, but if you are going
(00:58):
to be a physician entrepreneurwho is going to run a seven,
multiple, seven or eveneight-figure business, there are
different skills that you'regoing to have to learn.
All the things you did tobecome a physician, they're not
going to get you to where youneed to be.
Now don't get me wrong being aphysician already puts you in a
position where you have learneda lot of traits that will help
you thrive as an entrepreneurThings like your capacity to
(01:21):
learn, things like your capacityfor delayed gratification, and
on and on and on.
But to thrive as a seven andmulti seven figure entrepreneur,
you're going to need new skills, and so what I want to do is I
want to walk you through sevenskills I had to learn to be a
person who can have multiplebusinesses, multiple businesses
doing over seven figures inrevenue, and you're going to
(01:43):
decide which ones you're goingto start working on and it's
going to change everything foryou, okay.
Skill number one okay, and Ithink this is one of the earlier
ones that I had to lean intoand that's the skill of speaking
.
Okay, now, I've told you mystory many times.
When I started off, I startedoff as a super shy, socially
awkward, introverted, introvert,so speaking is not a thing that
(02:04):
I was really going to willinglygo and learn.
But what I found is business isall speaking.
You're speaking to grow anaudience.
You're speaking to get newpatients and new clients.
You're speaking to your team.
You're speaking to referralsources.
You're speaking to vendors.
You're speaking withcollaborators.
You're speaking, speaking,speaking, speaking right and
(02:26):
being able to master the art ofspeaking is one of the things
that will transform your life asan entrepreneur, probably the
most right.
And so you know, when I startedoff, I had to.
I mean, I was terrified ofbeing on stage.
I was.
I didn't think I had enoughcontent to talk about, I didn't
think people would want to hearwhat I had to say.
(02:47):
So I understand all of that,but I will tell you that this is
one skill that has changedeverything for me, right?
Because by speaking.
I have spoken on so many stagesat this point probably hundreds
of stages which has made a hugedifference in my business.
Case in point, we had a doctorwho has now been in the Ontario
Business School for five years,and where did she first hear
(03:11):
about me?
I was speaking at a conference.
She found out about me, thenfound out about my podcast and
then binged on my podcast.
In fact, she's one of thepeople who told me I'm done, I'm
like done with what.
I've listened to.
Every podcast episode you'veever done.
I'm like every, and probably atthis point we had a hundred,
you know, somewhere around there, but it's a lot of podcast
episodes and we've been workingtogether ever since.
(03:31):
Where did that come from?
That came from speaking at anevent, right, and so it has
created so many opportunities,so many opportunities for me.
That's how you know I speak onstage.
I have, my goodness, over 480episodes of the EntreeMD podcast
.
I have multiple YouTube channels.
One of the YouTube channels Ihave is called the Profitable
(03:53):
Practice, the Private PracticeChannel.
You can go check it out and Italk about all things private
practice.
And, again, these are allthings that have had direct
impacts, and so you may say I'mshy, I'm socially awkward, I
don't know how to speak on stage, I don't know what to say, all
of those things, but it's askill, you can learn it.
And the thing important toremember about the things I'm
talking about is that theseskills they're like the skill of
(04:16):
putting IVs, the skill of doingspinal taps, the skill of
replacing hearts, the skill ofrunning a code you didn't know
them and you learned them, andyou learned them because in
order to be a doctor, you needto know them, and so, in order
to be a great entrepreneur, youneed to know these.
Okay, so speaking is one super,super, super huge.
And so that's the reason whyand which is with every one of
(04:36):
these skills, in theEntrepreneur Business School,
one of the things we really,really focus on is helping
people build these skills, andso almost everybody in the
Entrepreneurial Business Schoolis a speaker.
They have a podcast, they havea YouTube channel, they've
spoken on stages, they've doneall these things, they've spoken
on my stage, because that'swhat we do entrepreneurs are
speakers.
So that's number one.
Number two is very close tonumber one, but it's probably a
(04:58):
little more nerve wracking, andthat is the skill of selling.
Now, if you hear that and youcringed, I get it, because that
was my response as well.
Okay, when I think aboutselling, I thought about a used
car salesman.
I thought about pressuretactics, I thought about
manipulating people so you forcethem to buy what they don't
want to buy anyway, and all ofthose things.
(05:20):
But the truth of the matter isthis when you think about
cringeingeworthy selling tactics, chances are they are bad
selling.
Okay, so selling is selling,and there's good selling and bad
selling.
Okay, so chances are those areit's bad selling, right, trying
to manipulate you to get whatyou don't want.
Now you might say, yeah, yes,dr Una, yes, that was
(05:43):
cringeworthy and that was badselling, but not always.
Sometimes what it is is.
You think about it, you justdon't want to do it, right, you
just don't want to do it.
But I talk a lot about ethicalselling, right, ethical selling,
and what is that that is?
You are literally leadingsomebody who has a problem to a
(06:03):
solution.
That's what you're doing, okay.
So, for instance, in mycompanies, you know I have a
private practice and in thatprivate practice, you know I
take care of kids, and so therewill be a parent who is about to
have a baby and they're lookingfor a doctor who can partner
with them for the care of theirbaby.
Right, if I come to that personand say, hey, my name is Dr Una
, I'm with Ivy League Pediatrics, we'd love to partner with you
(06:26):
to take care of your kid?
I'm not trying to make them dosomething they don't want to do.
I am introducing them to asolution.
They're already looking for thesolution to a problem.
They already have physicians.
Maybe they're already runningbusinesses.
Well, oh my goodness, they'renot able to attract the number
(06:46):
of clients or patients that theywant, right?
Then they're so afraid ofshowing up, so they're not
building a brand, and so becauseof that, technically they're
the world's best kept secret.
They don't understand how tocreate money.
So their cashflow problems inthe business.
And they know there's acashflow problem, but they don't
know how to strategicallyrespond to it.
So they're just not makingenough money.
(07:07):
Or their top line looks reallygood, but they're not making
profits, so they're not able topay themselves and they realize,
oh, I need a team.
The more people I hire, themore frustrated I get, because
more people to manage and it'smore work for me and my profit
margin is even shrinking.
And so somebody like that I knowthat we can take you from that
(07:27):
to a person who is confident intheir role as an entrepreneur,
understands how to attract allthe patients or clients that
they want, understand how tocreate money Like, literally, we
had a doc say this she's like,yeah, and if you know, if I need
to let go of that job, that'snot a problem.
I know how to create revenue,right.
So know how to create revenue,know how to build a profitable
(07:50):
team, and so the more teammembers they have, the more
impacts they have and all ofthat stuff.
Right, I know I can do that.
So when I talk to a physicianwho's running a business, who's
feeling that pain, and I'mtelling them about the Entremet
Business School, I'm not tryingto make them do something they
don't want to do.
I'm not manipulating them oranything.
I'm leading them to a solutionto the problem they know they
have and they want to solve,right.
And so I had to learn how tosell the skill of selling
(08:10):
without feeling sleazy.
Ok, that is a whole, that is awhole skill, ok, and so yeah.
So, whether it's the EntremdiBusiness School, whether it's
the Profitable Private PracticeMovement, which, if you're a
private practice doctor, youshould just pause this and go
check it out immediately ontramdycom forward slash movement
.
Want to see in the room?
Okay, whether it's any of thosethings, I had to get
(08:30):
comfortable, maybe it's an event, get comfortable, my books, get
comfortable.
Selling all of those things.
Okay, so the skill of speakinghas made me millions, the skill
of selling has made me millions,and if you're going to be a
person who's going to run abusiness right, whether it's a
private practice, or a coach ora speaker or whatever, this is a
skill that is you have toacquire, this is a requirement.
(08:52):
Okay, funny story here In highschool there are classes I liked
, there are classes I didn'tcare for, but you know the rule,
you know you just do all ofthem and you do them really well
.
And funny enough of the sciencesthat I did so physics,
chemistry, all of that.
The one I liked the least wasbiology.
I liked math.
I liked advanced math more thanI liked biology.
But this is the thing I couldnot find a pathway to medical
(09:14):
school without biology.
And so, whether I liked it ornot, totally besides the point,
whether I was, you know, like itdidn't matter.
The only thing is, the pathwayto there is through here For
entrepreneurship, the pathway toa business that is thriving, is
selling, is speaking, okay.
So these skills are skills youmust acquire.
(09:36):
They make everything easier.
Okay, skill number three Skillnumber three is one of my
favorite skills and I think I'ma master at it is the skill of
imperfect action.
Okay, so, as physicians, whatwe do is we wait and we make
sure we have all the steps youknow.
Think about, like your pals orACLS, you have the full pathway
Before you even start runningthe code.
You have the full pathway.
(09:57):
If this happens, do this.
If this happens, do this.
If this doesn't happen, do this, like we have all of that stuff
.
And so a lot of times we comeinto entrepreneurship and we
want to have the same experience.
We want to know these are allthe steps and this is how it
will play out, and these are allthe things that are guaranteed
before we even start.
We want to know everythingbefore we start.
Entrepreneurship is like theopposite of medicine when it
(10:20):
comes to that.
Okay.
So if you're going to do brainsurgery, if you're going to
deliver a baby, like, pleaseknow all of these things Okay,
but as an entrepreneur, thetruth of the matter is you get
clarity as you take action.
You're able to take betteractions as you take action.
The next step becomes moreclear when you take action.
(10:43):
There's no pathway, and so ifyou wait for perfection, nothing
happens.
I always like to use the storyof the iPhone, and because Apple
is a trillion dollar company,okay, so let's take something
out of the playbook for atrillion dollar company.
Apple has never and will nevertry, make an attempt to make you
(11:05):
a perfect phone.
They're never going to do it.
Their goal is to make you abetter phone.
That's their goal.
We're going to make you abetter phone, and next year
we're going to give you a betterphone.
And next year we're going togive you a better phone.
They have no intention ofmaking you a perfect phone.
And so, in the same way, we candecide I'm not going to wait
till I can have a perfectpodcast episode to give you an
(11:27):
episode.
I'm not going to wait till I'mperfect to selling to start
selling.
I'm not going to wait to havethe perfect speech before I
start speaking on stages.
I'm not going to wait to havethe perfect clinic or the
perfect coaching program.
Before I begin to coach, I amgoing to give you the absolute
best I can give you at thismoment in time, and then I'm
going to give you somethingbetter.
(11:47):
And so everything I've startedas an entrepreneur, I have
started imperfectly.
This podcast you're listening toliterally you know I had people
do a challenge.
I wanted them to do a challengeI'm very big on challenges
because it helps theimplementation and I wanted them
to go pitch podcasts.
This is literally how thispodcast, I was like, is the
podcast challenge, because Iknow, being a guest on other
(12:08):
people's platforms what it woulddo for your platform.
The only problem was I hadn'tdone that.
I had maybe done it once ortwice.
I hadn't really done that, andso I don't teach people to do
what I'm not doing.
I think that's hypocrisy, right.
And so I said, okay, before Ilet them do this challenge, let
me go apply to be a guest on anumber of podcasts, get on those
podcasts, all those things, andthen come let them know the
(12:30):
impact that it had and then letthem do the challenge.
I applied for a number ofpodcasts to be a guest and, to
my delight, many of them saidyes.
So I think I had done the firsttwo or three and I got on the
podcast, like this is actuallyreally interesting, because I
didn't listen to podcasts priorto that.
I didn't really know a wholelot about podcasts prior to that
, and I said this is veryinteresting, this is a cool
(12:51):
concept.
And so then I came back to myFacebook group, the EntreMD
Facebook group, and if you'renot there, come join us, okay,
so just look for EntreMD onFacebook.
I said hey, hey guys, how doyou like to consume content?
Now, to be very clear, Ithought I knew I didn't think at
the time.
I knew that most of the peoplewould say YouTube, right, and I
(13:13):
used to create YouTube videos atthe time.
And so I said how do you guyslike to consume content?
Podcast, youtube, blog, okay,and I just put it.
Just to put it, as far as I wasconcerned, I knew they were
going to say YouTube, and it waslike 99 or 97% of the people
who were then like podcasts.
I was initially.
I was like what the nerve ofyou guys?
(13:34):
I've been making all thesevideos all this time and your
thing is podcast.
What in the world?
That was the way I thoughtabout it, and so then I said,
okay, well, let me look intopodcasts.
And so I started Googling.
How do you start a podcast?
I found an article byBuzzsprout and so I got that
article and it talked about themicrophone and that you needed
to use on all of these things.
(13:55):
In less than two weeks after Idiscovered this, I started my
own podcast, and I didn't havethe fancy mic.
I used the earphones that comewith the iPhone.
I use that as my mic and myheadphones.
I recorded it on my phone, sentit to my brother.
I'm like here you go, edit it.
Okay, am I telling you to dothat now?
No, okay, I've done so manycountries.
It has changed the trajectoryof the lives of so many
(14:40):
physicians and all of this.
I could have just not had it ifI didn't start messy, right, and
that's the same thing for theentre md business school.
We started that message.
That was the same thing for mypractice.
We started that messy, and Idon't mean sloppy, I don't mean
with a lack of excellence.
We do the absolute best we canat the time, but the fact that
(15:01):
we cannot do it perfectly or howthe more established people are
doing it, doesn't mean that wedon't start, okay.
So I really want to challengeyou on this one, embracing
imperfect action.
It's a little challenging forphysicians, but we can do it,
okay.
Okay, the fourth thing.
The fourth skill is the skillof growing an audience.
Okay, and skill of growing anaudience, because this is the
deal If people don't know you,they can't know like and trust
(15:23):
you.
If they don't know like andtrust you, they can't work with
you.
Okay, so I'm going to useEntreeMD as an example.
What does that mean?
Growing an audience?
Well, for me, it meant buildingthis podcast, right?
So I build this podcast.
I have this community ofphysicians who come listen every
week and, and they're growing,you know, they're growing with
it, they're transforming theirbusinesses, they're doing all of
that.
And he's growing an email list,right, and so I will send out
(15:45):
emails every single week and I'mlike you know, sharing my
thoughts, sharing my idea,challenging people to do
different things.
Email that went out today, atthe time of this recording, you
know, was all about.
You don't necessarily need moretime, you need more
implementation, right, becausewe don't have, we don't have all
the time in the world to juststay the same.
And I gave some resources, youknow, some books and things to
(16:07):
look at so you can starttransforming your business right
.
And so I have people who aresubscribed to the email list.
I have people who aresubscribed to the podcast.
I have people who follow me onsocial media and I'm showing up
and I'm delivering value andthis is the thing my commitment
is for everyone who comes tolisten to my podcast or watch me
(16:29):
on YouTube or my social mediaor email, that just by the
content, which is free content,you're going to be in a position
where you can create wilderwins in your result, even than
some of the things you paid forright.
They'll help you create resultseven better than those things.
I don't come to do fluff.
I don't come to just tickleyour fancy.
I don't come to kind of, youknow, bait and switch you.
(16:50):
I come to support my audience.
I cannot tell you how manypeople have come and said you
know, my business survived inthe pandemic because of you.
I built, I wouldn't havestarted my practice without you.
In fact, I had a doc who, basedon the podcast, started her
practice and all of those things, and she's like, oh my goodness
, I did this from just thepodcast and now she's in the
untrained business school.
She's in her second year now.
Right, no-transcript, trust you, you can't really sell to them,
(17:44):
do you see what I'm saying?
And so I'm growing this base ofpeople who know me, who are
like I get results from what Ido with Dr Una and all of these
things, and they're like, oh, mygoodness, let me come into the
school, let me come into PPPM,let me buy her books, let me
come to her event and all ofthose things, right, and the
bigger the audience is theaudience is like the top of a
funnel the biggest, bigger thebase of clients we can have and
(18:07):
with those clients I can helpthem get the biggest results.
Right, Okay, so the skill ofgrowing an audience.
Okay, the next skill is theskill of engineering
transformation.
This is one of my, one of thefun things I identify as an
engineer.
(18:27):
Okay, engineeringtransformation.
I'll tell you what I mean bythat In my private practice.
The way this looked is part ofit is the clinical care, but the
clinical care is kind ofstandard.
What I was engineering was theexperience, so my private
practice has been around for 15years.
Okay, so the narrative that Iwas engineering was the
experience.
So my private practice has beenaround for 15 years.
Okay, so the narrative that Iwas used to hearing was you know
, it's a medical practice.
When you come in, you wait, sothat's what it is, and it's cold
(18:49):
and all of those kinds ofthings.
And I was like, wow, what if Icould have something that was
warm and friendly and theservice was provided on time?
Right, I started experimentingwith that and we built this
thing that I call the assemblyline.
We talk about it a lot in theOntario Business School and we
built the assembly line and Iknow it sounds very old and, you
(19:09):
know, like very systematic, butwhat it is is how can we build
a system where people can comein?
You know they come in, they'rechecked in and all of that stuff
and then leave, and thatturnaround time is less than an
hour.
But it was a warm, meaningfulexperience and the way you do
that is by removing waste right,it's identifying every spot
(19:29):
along the way.
And then you know ask yourself,like, does this need to be here?
Does it need to be like this?
Is this redundancy?
Is this waste?
Can this be automated?
Can this be done at a differenttime, and all of that stuff,
and so we spend time engineeringthat experience.
Why is that important?
Because when people are caredfor in a certain way, or when
people get a certain kind ofresults, then they come back and
(19:52):
come back, and come back andcome back.
That's just the way that works.
And so there you have thissustainable business.
Because there are businesseswhere they're only focused on
bringing people in, and becausethey're bringing people in and
they're not looking at retainingpeople, at the end of the year
they have the same number ofclients, even though they
attracted 200 new clients, right.
(20:13):
And so this is something thatwe really focus on In the
Entremet Business School.
What that looks like is I'mbuilding a container like the
Entremet Business School.
What that looks like is I'mbuilding a container like the
Entremet Business School is acontainer of transformation.
That's what it is right.
So when I bring people intothis container, how can I help
them get results bigger, better,faster?
How can I do that?
Then you start building thecomponents.
So there's no component in theschool that's just there,
(20:36):
because, oh, this is a nicething to have.
So every Wednesday, for instance, we have these live sessions
with me right At the time ofthis recording.
Today I'm going to show themhow to build a profitable
seven-figure team, how to buildout job roles, kpis and training
systems that scale right sothey can have these teams that
(21:00):
help them to have more impact,more financial freedom, more
time freedom, right.
And so in building out thatsession, I'm like, okay, how do
I help them understand this issuch a way they can go back to
their offices the next day andstart implementing these things
so it creates results.
I understand, like, what a highperforming team can do for your
(21:20):
business is just absolutelyridiculous.
Like ridiculous in the best waypossible, right.
And so I engineer thoseWednesday sessions.
Last Wednesday I showed themhow to become the rock star team
leader that their team deserves, because your team will rise or
fall to the level of yourleadership, like at the end of
the day.
So how do I become that teamleader who leads rock stars?
(21:43):
You see what I'm saying.
So this is engineering.
And then I'm like, okay, so wehave that.
What else do I need?
I knew they would need acommunity, because in the
beginning of the untrainedbusiness school, people really
fought for one-on-one andthere's nothing wrong with
one-on-one but I knew, in orderto do what I'm trying to do.
The people need to bequarantined almost in an
environment of physicianentrepreneurs who were bought
(22:06):
into that ideology.
Because the common ideology isoh, you know, private practice
doesn't work.
Physician coaches can't replacetheir income with the revenue
from their businesses and, youknow, burnouts is the order of
the day and loss of autonomy isthe order of the day, and you're
a physician, you can never takefour weeks off and the day and
loss of autonomy is the order ofthe day and you're a physician,
you can never take four weeksoff.
And yeah, and seven figurebusiness is almost like a cuss
word.
I was like, if they come everyWednesday and they go back to
(22:29):
where these philosophiespredominate, I'm not going to be
able to win with them.
And so we built the community.
What is that?
It's engineering transformationand engineering transformation.
And we build challenges so theystay in momentum.
That is engineeringtransformation.
So it's a whole engineeringproject, the Entree and Business
School.
But it's that skill.
It's that skill of creatingsomething that helps people
(22:53):
experience a transformation,their change.
So if you're a private practiceowner, then you may be looking
at the kind of results you getfor your patients, right, and
then they're getting the resultsand they feel like they heard,
and all of those kinds of things.
And for me, my job is to helpdoctors build profitable you
know, seven and multiple sevenfigure businesses and building
this container that makes thatpossible right.
(23:14):
Okay, so that's number five.
Number six is the skill ofdelegation.
Okay, I struggled so much withthis one, and I struggled with
this one because, you know, Iwas a perfectionist and if he'll
be, it's up to me and I'm theone who can do it right.
And, and truthfully, I couldn'tsee, I didn't have enough good
models of what it would looklike to really delegate Right,
(23:36):
and so I didn't do it for thelongest.
But I'll tell you this thoughbuilding that skill of
delegating as the CEO of my homeand the CEO of my businesses,
it has made it possible for meto sit in my zone of genius.
Ok, you can probably guess whatmy zone of genius is.
My zone of genius is threethings.
One of them is what I justtalked about, which is
(24:00):
engineering right, building,engineering, coaching systems
that can give people radicalresults.
That's a zone of genius for me.
Zone of genius for me number twois creating transformational
content.
So not content, I'm not acontent creator.
I'm an entrepreneur who happensto use content, but nobody's
going to come listen to theEntrepreneur Podcast and their
(24:20):
life will be the same.
Nobody's going to come listen.
Go to my YouTube channel forprivate practice owners and
watch that and remain the same.
Nobody's going to read my booksand remain the same, like it's
just not.
It's not going to happen.
And then the third thing iscollaboration.
Right, either whether with teamor, you know, with my Dream 100
and stuff like that.
But what delegation has done ismade me possible to do the
things that only I can do andthat I'm really good at anyway,
(24:43):
and because of that we continueto grow.
Because of that we continue toget wild results.
Because of that we continue tosupport physicians.
So that's through EntreeMD, andthen we continue to.
We have a system that helpspatients you know, parents and
their kids and that continues togo on.
But it's because of delegation.
If I didn't master that.
There's no way.
(25:06):
That's a skill Like, literallytoday, I want you to think what
are three things I can get offmy plate?
Get them off your plate.
Start practicing right, startpracticing delegation.
And skill number seven is a veryimportant skill.
It's very sneaky, but it's veryimportant.
And that skill is the skill ofmind mastery.
Mind mastery you can have thebest strategy, you can have the
best support, you can have thebest raw material right.
(25:29):
So really good business isdoing well and all of that stuff
.
But if you haven't figured outhow to work your mind,
especially in the times that welive in, your thoughts will
paralyze you.
Your thoughts will make yourstrategy useless, right?
And so I hear people say thingslike, oh, I don't want all that
mindset stuff.
And I understand what many ofthem are saying.
(25:50):
They're saying, oh, I've heardall that mindset stuff, I just
want the strategy.
But they're Siamese twins.
They literally cannot beseparated.
They can't be separated.
In fact, there is so importantthat in the Entrepreneur
Business School, when we haveour sessions every month, we
have a mindset mastery session.
We call it the champion'smindset every single month.
(26:12):
Every single month, no matterwhat we're talking about.
And the reason for that is, ifwe don't master this, we can't
move forward.
We can't move forward.
So all the habits you have todevelop and some of them are
very simple, things like beingaware of what you're thinking,
being aware of the things thattrigger paralysis for you.
(26:32):
Practicing gratitude, right,like all of these things, being
able to see your limitingbeliefs, being able to cultivate
new beliefs.
Sometimes it gets this thing ofoh, that's woo, or whatever.
I'm telling you.
I'm telling you, I mean, Idon't even know that I have to
tell you that much, because thisis like preaching to the choir.
You're a physician,entrepreneur, and listening to
(26:54):
this, and so what that means isyou've had times where you knew
exactly what to do.
But there was one thought You'renot good enough.
One thought Other people arethe people who should do this.
You're not the kind of personwho should be doing this.
One thought who's fooling who?
Like?
I'm not an entrepreneur, I'm adoctor, right?
One thought Like why would anA-team player come work with me?
(27:17):
Right, like if you have thatthought, you wouldn't even put
out your job ad, talk less ofhiring anybody, right, like it
wouldn't even happen, right?
So the skill of mastering mymind.
That's skill number seven, andit's a must-have.
Now someone may say, oh, Idon't have any of these skills,
(27:38):
when am I ever going to getthere?
But here's the thing, thoughthere's no arrival with any one
of these skills.
Guess the seven skills.
I'm still working on theseseven skills, right?
So it's about mastery of thebasics, right?
These are the basic skills thatare required for entrepreneurs.
You're not going to outgrowthem.
People tell me I got that.
I'm like oh, what, what did youget?
(27:59):
I talked to people running $500million businesses and they're
still trying to figure it out.
They're still growing in theirmastery.
What did you get?
What are you talking about?
Okay, so I don't want you tofeel oh, you know, I talked to
all those things, not, true?
You're somewhere, you're at alevel and our job is just to
keep getting better and betterand better, but you understand
that my job is to gain masteryof this stuff, right?
So what I want you to dobecause you hear these seven
(28:20):
things, you're like, oh, mygoodness, this is so much.
Where do I start from?
This is what I want you to do.
I want you to pick one.
I want you to pick one thatyou're like wow, with where my
business is right now, this isthe one that has the capacity to
give me the biggest growth.
They have the biggest impact.
Right?
Then pick that one.
And I know what you're thinking.
You're probably thinking onelike one, like I need all seven
(28:42):
and yes, but I want you to pickwhat your master skill is Like.
If I could devote the next sixmonths, the next year, to
building a skill, which onewould it be?
Because this is the thing whenyou do one, you become better.
Like the way you do.
One thing is the way you doeverything.
You're progressively gettingbetter at all the other skills,
but the ripple effect of gettingreally good at one of these
(29:05):
would change your life.
Like any of them, if you're hereand your business is under a
million especially under 500,000, you still have drama around
selling.
I would just pick selling andjust go for it, right.
But in the process of selling,you're going to have to get
better in perfect action.
You're going to have to getbetter at speaking.
You're going to have to getbetter at imperfect action.
You're going to have to getbetter at speaking.
(29:25):
You're going to have to getbetter, much, much, much, much
better at mindset mastery.
Do you see what I'm saying?
Like so you're not necessarilylosing out, but if you don't
have the focus, you're justgoing to get marginally better
in all of them, instead ofgetting massively better in one
and much better in all theothers.
You see what I'm saying Like,so you do want to pick one For
me.
My master skill for 2025 ispersuasive speaking, and some
will say are you kidding?
Like people tell me you're anatural speaker and all that?
(29:47):
Well, first of all, I'm not anatural speaker.
I've done a lot of speaking,but in my role, that is the
thing that will have the biggestimpact on my entire business
and, again, to become a masterof that, I have to get better at
all the other stuff right, andso I want you to pick the next
one you're going to focus on,and this is the skill that I'm
(30:08):
going to work on right, and letme show you why this is so
important.
Just imagine with me for asecond that in that one skill so
pick a skill.
If you haven't picked it, pausethis right now, okay, and then
come right back, but pick askill in that skill.
If you became over the nextthree years, if you became 10
times better at doing it, thinkof what it would do to your
(30:28):
business.
Maybe you pick sales right andyou become 10 times better.
What would that mean in literaldollars for your, for your
business?
Pick delegation and you become10 times better.
What would that mean for therevenue you can generate through
your team, the peace and quietyou can have, the time you can
have, the white space you canhave so you can even have higher
quality ideas, and all of that?
(30:49):
Think about it Picking one ofthese skills, being aware of the
seven, picking one andmastering that one over the next
six months or the next year isgoing to translate to
significant revenue in yourbusiness.
And if you have a businessthat's already established,
could be millions.
Like with an S, could bemillions.
Okay.
So I want you to really takethis assignment seriously.
(31:11):
I want you to share thisepisode with another doctor in
your life.
I want you guys to holdyourselves accountable, like oh,
my goodness, I'm going to goall in on this skill.
If you need support with it, ofcourse the Entremdi Business
School is there and you can justgo ahead.
Turn the application, the teamwill talk with you, entremdicom
forward, slash business.
It's not a binding contract,it's just an application.
(31:32):
We can talk with you to see ifthis is the best next step for
you.
But, guys, I want you to go dothis, because this is the stuff
that takes a physician and turnsa physician into a really savvy
physician, ceo, physician,entrepreneur.
I am rooting for you.
Never believe the lie that youcan.
You can become exactly who youneed for the best version of
(31:53):
your business to show up, andI'm rooting for you.
Okay, all right.
See you on the next episode.
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