In this episode of The Expert Authority Coach™ Podcast, Christine Blosdale sits down with marketing maverick Brandon Willington, founder of Where You? Marketing.
From his early days as a DJ to becoming a sought-after marketing strategist, Brandon shares how he learned that being great at what you do isn’t enough — you also have to know how to tell your story. Together, Christine and Brandon unpack what it really means to “meet your clients where they are,” offering refreshingly real advice on showing up authentically, creating clarity in your message, and building marketing consistency that actually works.
Brandon also reveals his behind-the-scenes approach to Facebook ads (which is Christine's kryptonite) and why honesty and empathy outperform any algorithm.
If you’ve ever said, “I’m just not a marketer,” this episode will flip that belief on its head and show you how to turn your authentic voice into your most powerful marketing tool.
LINKS MENTIONED: http://www.ExpertAuthorityCoach.com http://www.WhereU.com.au
00:00 Introduction and Banter
00:40 Welcome to the Expert Authority Coach Podcast
01:53 Meet Brandon Willington
02:52 Brandon's Origin Story
05:20 Diving into Facebook Ads
09:01 Teaching Clients to Manage Ads
12:11 Red Flag Test for Clients
13:51 The Importance of Energy in Collaboration
14:10 Coaching vs. Marketing: A Crucial Distinction
15:04 Effective Marketing Strategies for Coaches
16:35 Understanding and Meeting Client Needs
18:30 The Power of Listening to Your Audience
21:54 Clarity and Consistency in Business
24:48 Authenticity in Personal Branding
25:32 Conclusion and Contact Information
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