Jason and Miranda Chiasson, owners of Chiasson Smoke based in Blue River, Wis., discuss their journey developing their metal fabrication business. They share how they went from creating custom spurs to expanding a product mix focused on rocket stoves, grills, smokers, fire pits, custom signs, and more.
They share the growing pains of running a small business on their family homestead, the role social media and digital marketing has played in their success, and their focus on efficiency and continuous improvement. They also talk about their experience working together as a husband and wife team, work-life balance, upgrading their shop's machines, and their plans for the future.
Jason and Miranda also talk about their previous lives working on a ranch, Miranda's father inventing the Chopper Spotter, making a proper gumbo, and Wisconsin fish fry.
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