In a world of swipes and stats, can real connection still be the end goal?
Stephanie Danzi, Senior Vice President of Global Marketing at Tinder, joins Farryn to talk about the ever-evolving world of dating, identity, and what it really means to build a brand in a category where connection is the product. She reveals why great marketing is less about chasing trends and more about knowing who you are.
They explore how AI is redefining dating experiences, why branding should be treated as a service to the business, and the bravery required to take big swings in a space where cultural perception meets human vulnerability. From building internal alignment to launching Tinder’s first global campaign, Stephanie shares the importance of finding your voice, cultivating talent, and designing with intention.
TIMESTAMPS:
00:00 Navigating Life Changes: Relocation and Discovery
03:09 The Impact of COVID-19 on Life Choices
05:52 The Evolution of Dating: From Apps to Real Connections
08:51 Marketing in the Dating Space: Challenges and Opportunities
12:05 Nostalgia and Modern Dating: Bridging the Gap
15:08 Self-Discovery Through Relationships: Visitors vs. Residents
17:56 The Role of AI in Enhancing Dating Experiences
21:13 Brand Marketing in the Dating Industry: Balancing Performance and Connection
28:27 Building a Brand: The Journey of Tinder
30:30 Finding Allies and Safe Spaces in Marketing
32:58 The Importance of Measurement in Marketing
34:30 Brand as Service: Internal and External Perspectives
36:05 Taking Big Swings: The First Global Campaign
39:15 Balancing Discipline and Freedom in Brand Strategy
40:45 Creating Space for Team Growth and Creativity
46:14 The Joy of Cultivating Talent in Marketing
48:18 Navigating Bravery in Marketing Decisions
50:30 Finding Your Voice and Product-Market Fit
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