34. How to talk about what you do as a financial coach

Have you ever been asked, “What do you do?” only to launch into a way-too-long explanation of how you help your clients? Many business owners — financial coaches, especially — have had this experience at one time or another. Whether it’s the neighbor kid’s birthday party, or a local farmer’s market, or pilates class…you’re not alone. Sometimes you get stuck on all the cool things that your program offers…and sometimes, you get stuck trying to explain why financial coaching totally rocks… these are things that you need to master. 

That’s why today I’m going to help you clearly communicate what you do so that the next time you’re asked, you can clearly communicate the value you provide in a way that allows those listening to self-identify as needing your help or think of people that could use your help.