94. How to Build Trust to Attract Financial Coaching Clients

Trust matters more than ever in financial coaching. People have become more and more skeptical about coaching in general and they’re incredibly discerning when it comes to how they find solutions to their challenges. And they’re looking to people they trust for the answers.

So how do you build trust with potential clients if you can’t even get them on a call? Partnerships.

Whether you're just starting out or growing your coaching practice, one of the best ways to grow your audience and potential client base is by leaning on your relationships with others who already know, like, and trust you. And this week on the podcast, you'll learn three proven ways to build meaningful relationships that bring in clients who are ready to do the work.

You'll hear practical examples of how to create partnerships with other professionals (like real estate agents and CPAs), build a referral network that works both ways, and use speaking opportunities to show people what it's like to work with you—without the pressure of a hard sell.

We also talk about why these particular strategies keep working even as marketing trends come and go, and how you can start using them in ways that feel natural for you. Best of all, these approaches help you meet people exactly when they need you most, through someone they already trust.

Plus, I share a free client journey roadmap to help you put these trust-building ideas into action. If you're ready to grow your coaching business by focusing on real relationships instead of fancy marketing tactics, this episode is for you.


Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Client Creator Challenge
• Client Journey

Key Takeaways:

• Trust isn't built through fancy marketing. It comes from showing up consistently where your ideal clients already are.
• Your first speaking opportunity doesn't need to be perfect. Start with one simple talk that solves one specific problem well.
• Stop trying to serve everyone. The clearer you are about who you help, the easier it is for partners to send you the right clients.
• The strongest referral relationships go both ways. Look for opportunities to send referrals just as often as you receive them.
• People need to see how you teach before they trust you with their money. Create simple resources they can try on their own first.
• Your expertise might feel basic to you. If your teaching points feel too simple, you're probably right on track for your audience.
• Strong client relationships start before the sale. Make it easy for people to get a small win before asking them to commit.